Start a Marketing Agency: Sell This High-Demand Service to Plumbers & Home Services

If you want to start a marketing agency or you're already a freelancer and want to make more money, this is the best

service you can sell right now. [music] Let me show you what I mean. Imagine someone's pipe burst at 9:00 p.m. Water

leaking everywhere. They go online on their phone and ask for help right then and there. If the plumber they find

doesn't respond within a few minutes, [music] that person is already calling someone else. They need help. Now, home

service businesses lose leads like this all the time because they're too slow to respond or don't have a good system for

following up. That's a problem you can solve. I'm going to show you the entire setup. How to find the right market,

build a website, capture leads, and follow up automatically, and track what's working, all in one system. And

I'll show you how much you can charge a business for doing that. For this demo, we're building a system

we could sell to plumbers. Why plumbers? Because [music] the numbers make sense. We're going to use Emergency Plumber in

Austin as our example. Before building anything, I checked the market using Uber Suggest, [music] a tool you can use

for free. In Austin, a plumber can pay over $100 [music] for a single click on a search like Emergency Plumber. That's

not $100 for a customer. It's not even $100 for a lead. It's a $100 to just [music] get someone onto the website.

Businesses only pay that much for a click when a new customer can be worth a lot more. [music] So, right away, you

know two things. There's real money in this market and losing a lead is expensive. And that's useful for you as

a marketer because now you understand the value of the problem you're solving. If you know what a lead costs the

plumber, you also know what it costs them when they miss one. [music] When you're choosing your own market, look

for businesses where a new customer can be worth hundreds or thousands of dollars. Plumbers, roofers, HVAC

companies, electricians, or similar [music] trades. You can actually do this research within Uber Suggest. You put in

a keyword related to any space. [music] It'll tell you the traffic volume and it'll show you how much people are

paying per [music] click. The higher amount that they're paying per click, typically, the more valuable that market

is. [music] We're going to use my partners tool, High Level. It's a all-in-one system for websites, leads,

follow-up automation, and a lot of the AI tools that I'm about to show you. [music] When you sign up as an agency,

you have one main agency account. And inside that account, [music] you can create separate sub accounts for each of

your clients. Think of each sub account as a client's own private workspace. So, if you have a plumbing company as a

client, they have their own contacts, leads, calendar, phone numbers, websites, and automations. Everything

for their business stays inside their account. Then, I sign up another plumber. they get their own separate

account. That's what makes this useful. If you're building an agency, you don't need a different piece of software for

every client. You can manage all of them in one place. And here's [music] where it really gets powerful. Once you build

a system that works, like the plumbing system we're building in this video, you can save that setup as what's called a

snapshot. That means instead of rebuilding the website, the forms, the follow-up, the workflows, calendars, and

automations, every single time you sign up a new plumber or HVAC business or roofer or whatever business you're

trying to target, [music] you can copy the system into their account and customize it for their business. So, you

build the foundation once, then use it again and [music] again. And the good news is you don't even have to build all

of this from scratch. I already created a snapshot with the setup ready to go. After this video, you can use the link

in the description, sign up, [music] and load it onto your own account. We've already done a lot of the setup for you.

You can also white label HighLe, which means you can put your own brand on the platform and include the software as

part of whatever you're selling to the client. For this demo, I've already created a plumbing account and loaded it

up in the basic setup. Next, there's one small thing I always check before we start building the time zone. This

business is in Austin, so I want to make sure the account is set up to Austin's local time. That matters because your

appointments, automated texts, follow-ups, and scheduled messages all depend on it. It [music] takes 10

seconds to check, and it saves you a lot of headaches later. And one more thing, while you're in the settings, because

you know you're going to need it in a minute, [music] the calendar. This will let customers book an appointment

directly on your client's calendar. This only takes you a few minutes to set up, but it's important. You can use your

calendar AI that you see here and just say, "Hey, I'm a plumber and I need a way for people to book appointments with

me and or my team." And then the calendar is created and you're going to save it. Now, it'll create with the

default form where you have a name and phone number. But we also want an address. So, you need to create a custom

form. So, you're going to go back to the main page and then you're going to go to sites forms and then you're going to go

create a new form. Then just write plumber. You can just choose the first one and you can customize this for any

of your clients. Then you go back to the calendar page and then you go to the settings and then you go to edit the

calendar advanced settings forms and configurations. Then you're going to select the form and you're going to

select the plumber form that we just made. So that way when someone clicks the booking button on the website we're

about to build, they need an actual calendar to book into. The calendar is what connects the website to the

plumber's availability and turns that visitor into an actual appointment. Once that's set up, we can build the page

around it. So now the next step is building the website. This is the fun part because we get to use Highle's new

AI page builder, but it's actually not a builder per se. It's called their AI studio. It's like you're in chat GBT and

telling it to build a website. But just as a quick note, it's in beta. So if it isn't in your sidebar, it's under

settings and then go to labs and you can switch it on there and it appears. So now here's what I type. A landing page

for an emergency plumbing company in Austin, Texas. The person landing on it has a leak right now. The goal is to get

them to book a call out in the next hour. And then I added a bit more context to it because I want these

prospective customers for my plumbing client to really resonate with what they see when they go to their site. And I

don't want to just guess what [music] someone with a plumbing emergency is thinking. I want to know what they're

actually searching for. So, I use a tool called Answ. You can type in something like emergency plumber and it'll show

you the questions and phrases people are searching around that topic. Things like plumber near me open now, 24-hour

emergency plumber, how much does it cost to fix a burst pipe? Why is my water heater leaking? Do plumbers charge a

callout fee? That's useful because this is the language your customers are already using. So instead of just asking

the AI, make me a plumbing website, I'll give it the situation, the goal of the page, and some of the actual language

people are searching for. Because the AI is only ever as good as what you hand it. Everyone else types, "Make me a

plumbing website and gets a plumbing website." This was fed what actually customers type in really late at night

when they're panicking from all the water on the floor. And then a few minutes later, this is what you get

back. All you have to do is just type in exactly what you want. I can add a section with upfront price ranges for

the three most common emergency jobs. Birth pipe repair, water heater replacement, block drain, so people know

exactly what it costs before they call. And if you rather point [music] and click, there's a visual edit mode that

drops you straight into a live page. Text, colors, spacing, all editable right where you're looking at. So, as

you look through the site, you can see opportunities to drop in the highest volume questions from Answer the Public

and what people see as they skim the site because that's proven demand rather than a guess. Publishing is up in the

corner. It asks for a URL, then a name, description, an icon, and it goes live. There's a custom domain option there,

too, so your clients can have their own domain. And there it is on the open internet, a real landing page in about

10 minutes or less. A web designer would have charged you three grand [music] for that. and it would have taken three or

four weeks. Next, we want to make sure the button for a book, a call out button, is connected to your client's

calendar. So, you can tell the AI in chat to do that for you. Link the book call out buttons to the emergency

callout calendar. And now watch, we go to the main site. There it is. Realtime slots, real availability. That's the

difference between a page that looks finished and a page that works. So, let me book one myself right now as a

customer would. slot, name, phone, and then I just hit confirm. And if you go to the back end, you can see that

someone's booked something with us. Sweet. Okay, next step is where it gets really cool. It's not just them booking

it on their own calendar. We need that to be connected to a couple different things. So, we're going to set up the

automation inside Highle. These are called workflows. A workflow is basically a set of instructions that

say, "When this happens, automatically do this next." So, instead of the plumber having to see a new appointment,

remember to send a text, follow up, and notify someone, and they do all that manually, we're going to have the system

do it all automatically. You can build one from scratch. And [music] the beauty of this is that you can essentially just

build this once and then slightly customize it and tweak it for each plumber or clients that you [music] work

with in the future. But I want to show you exactly how it works so you understand what you're giving the

client. The first thing, every workflow needs a trigger. That's simply what has to happen for this automation to start.

For us, it's when a customer books appointment. So the second somebody books emergency call out, this workflow

fires. Then I'm going to add a filter and tell high level that I only want this to happen when somebody books our

emergency callout calendar. Now we've told the [music] system exactly when to start. Next, we're going to tell it what

to do. First section, send a email. Subject line is we can get someone out today. And then the body, hi, first

name, it's Dave from Austin's Emergency Plumbing. we've got you down for. And that pulls the time slot right out of

the bookie. That reply lands in their inbox while they're still standing in the kitchen looking at the water. And

one thing that I want to point out, there's no wait step. Nothing between the [music] trigger and the message.

Zero delay. But just to note in the future, if you want there to be a delay, like a couple minutes or days, maybe you

want to send them a message 3 days after the booking that tells them to write a review on your business on Google, you

can automate that step, too. So you could easily see this as a complete system end to end. That's the thing

you're selling. Most plumbers take days to get back to their customers. [music] But you're selling them a system where

everything happens instantly and automatically. And whatever we did with emails, you can also do the same thing

with text messages. It's right there in the same list. Send SMS, one action down. Honestly, for plumbing, make sure

you add text because that's what people will see instantly on their phones. But sending text in the US means going

through carrier registration first, which requires a separate step. So, I'm not going to talk about this on this

video, but once you sign up for a high level, you'll have access to a full tutorial on how to do that. Their

customer support is top tier, but either way, the logic is identical. Same trigger, same merge fields, no wait

step. Once your number is registered, you drop it in next to the email and you're done. Now, there's one more step

that's really important. When somebody books, [music] High Leo automatically creates them as a contact. So, now their

name and information are saved inside the system. But we don't want that potential job to just sit in a CRM. We

also want it to show up in the client sales pipeline, which you'll see right here. That way, the plumber can easily

see every new opportunity and keep track of what's happening next. Because not every lead is going to turn into a job.

Some might even change their mind. They may need a follow-up. Or after the job is completed, you may want to ask them

for a review or referral. [music] And tracking all of this becomes really valuable over time. you can start seeing

things like how [music] many leads coming in, how many are actually becoming customers, where leads are

falling off, and where there may be opportunities to improve the business. Instead of just setting up some

automations and walking away, you can use this information to help your clients make better decisions about how

to grow their business. And that gives you a reason to continue working with them and potentially create recurring

revenue. So, to set this up, we're going to add a create opportunity action. This automatically takes every new booking

and puts it into a new lead stage of the plumber's pipeline. Now, instead of the customer information just sitting

somewhere inside the CRM, the plumber can open the pipeline and immediately see here are all the new jobs we need to

follow up with. And that's how we make sure that nothing slips through the crack. And there's one last thing that

you absolutely need to check. Up here, you'll see draft and publish. You could build this entire workflow perfectly,

but if it's still sitting in draft, none of it's actually running. So once you're finished, publish the workflow. I'm

saying this twice because it's probably one of the easiest things to forget. Make sure the workflow is published. A

lot of what I just showed you is a manual version of the system, but this is also where the opportunity gets

bigger. As you start selling this to plumbers, HVAC companies, roofers, or whoever your clients are, you can start

adding more AI into the system to help them respond faster, follow up better, and ultimately book more jobs. For

example, you can have a AI agent respond to a new lead almost instantly, answer the questions, and help move them toward

an appointment. You can use voice AI to answer the phone. So, instead of somebody calling and getting a

voicemail, they can immediately have a conversation and get help. And think about what that means for your client.

You're not just giving them a website or some marketing. You're helping them build a system that can respond to

customers [music] faster, capture more opportunities, and help them grow their business. The better you get at adding

these pieces, the more valuable what you're selling becomes. I put together a separate free course that goes deeper

into all of this. AI studio, AI agents, voice AI, and the other tools you can add to make this system even more

powerful. When you sign up for High Level through the first [music] link in the description, you'll get access to

that course, too. There's still a couple more things I want to show you in this video first. So, let's keep going. Now,

everything I just walked you through is important for you to understand because you're the person the client is paying

to know how all of this works. But here's the good news. You don't have to build this from scratch for every single

[music] client. Remember what I showed you at the beginning when we created the sub account, the snapshot? A snapshot is

basically entire pre-built system. Your forms, your pipelines, your workflows, tags, automations, all of it. So, when

you bring on a new client, you create their account. And within seconds, everything I just spent the last few

minutes showing you is already inside their account. So, your first client might take you a while to set up, but

your second client can take an afternoon. And by the time you've done this a bunch of times, you may be able

to get a new client launch in around 30 minutes. That's where this starts becoming really scalable. There is one

[music] important thing that I want you to check whenever you load a snapshot, though. If you have automated follow-up

messages going out, make sure the workflow is always checking whether the person has already booked. And if they

have, the follow-up sequence should stop. Because if someone already scheduled a plumber and [music] you keep

texting them saying, "Hey, do you still need a book?" That goes from helpful follow-up to annoying really fast. So,

always build in that off switch follow-up until they take the [music] action you want. And once they do, stop.

Now, remember that booking that I made a few minutes ago? Here's a receipt. conversations booked at this second

confirmation went out on this one automatically. And that's the whole thread in one place. Every message that

the customer will ever send this business and every reply going back on one screen. Contacts, there's the lead

with everything they typed. Opportunities, there's a job sitting in the new lead. Panicking homeowner books

and it's confirmed and on the board ready to service and fulfill. That's not a website. [music] That's an entire

online business. So, what do you charge for this? First thing, don't sell the software. No plumber wants to buy

software. [music] You sell the outcome. You can literally show your prospect how every lead they gets a reply in under 60

seconds and prove it to them. And with home services, you can do the math right there in the room. If one emergency call

out is $400, and this catches two jobs a month that they otherwise had a loss, it pays for itself many times over. That

conversation closes itself. What I see that works as a setup fee is somewhere between $1,500 and $3,000 to build it.

then $500 a month to $1,500 a month to run it, watch it, and improve it. 10 clients at $1,000 a month on average is

a $10,000 a month agency. And every one of those clients is just a sub account under one login under your own breath.

And [music] you can add as many accounts as you can handle. That's why this scales and hourly consulting never does.

So here's what [music] to do next. The free course is a first link in the description. Seven lessons, AI Studio,

the AI agent that handles your messages, the voice AI that answers your phone. It's the deeper version of everything I

just showed you. You'll get [music] the free course and a free 30-day trial to try it all out. Go into it now and tell

me in the comments what niche you're going to go after, city and [music] trade. Be specific, because in the next

video, I'm taking this exact setup and showing you how to get the first client who pays for it. I'll see you there.