The Core Business Model: AI Arbitrage
The entire strategy is simple arbitrage:
- Find a business, any business (HVAC, locksmiths, paint manufacturing, oil & gas, debt repair). All need AI.
- Close the deal, Collect a down payment (e.g., $5k down, $2k/month for voice AI).
- Arbitrage developers, Pay them 10-15% of the deal (e.g., $500 + $50/month). They do all the work.
- Keep the spread, Move to the next deal.
You are not coding a thing. You are selling the overhaul, the expensive solution, not cheap websites or GoHighLevel. For example, you can Start a Marketing Agency: Sell This High-Demand Service to Plumbers & Home Services to get started quickly in a specific niche.
Picking Your Niche & Offer
Stop selling "AI." Sell a result. Example: "I will get you 30 more booked appointments for your HVAC company in 30 days or you don't pay." The delivery method (missed call text-back + voice AI) is hidden in the offer.
Three Niche Strategies (You Need All Three)
-
Your Background / Network
- Leverage an industry you already know or have deep contacts in.
- Your first clients are on your contact list. Call people: "Know any business that needs AI? I'll give you 15%."
- Build a low-ticket MRR SAS or a custom solution for that niche.
-
Ever-Growing & Easy to Find (Cash Flow) - $1k to $5k deals
- Voice AI for emergency services (HVAC, plumbing, locksmiths, debt repair).
- Custom CRMs for real estate or roofing companies.
- High volume: You should be booking multiple calls a day and closing 1-2 daily.
- Key distinction: Saturation ≠ Competition. A saturated niche (e.g., detailing) has many players but few titans, so you can dominate easily.
-
High-Ticket & Underserved (Cash Injections) - $30k to $100k+ deals
- Overhaul builds for paint manufacturing, commercial grease cleaning, street light lamp cleaning, oil & gas.
- Sales cycles are 1-3 months, but the payoff is massive cash injections.
Pro Tip: You must serve a market that is problem-aware. If they don't know they have a problem, they won't buy your product. Make them problem-aware first. Before diving in, read 15 Essential Tips to Monetize Your AI Model Successfully to ensure you position your offer correctly.
The Tech Stack & Infrastructure
You need capital. If you don't have $5k-$10k in the bank, get a job first. You will need money for:
- Token usage (LLM costs)
- Email sending services
- Ads
- Software subscriptions
Core Software:
- Outreach: Instantly, ConvertKit, Pulio (SMS), Blue Yield (blue tags)
- Lead Gen: Apollo, Clay
- Demos: Luminina
- Power Dialer: $40/month (rips through 300+ contacts multiple times a day) Rule: Use AI to sell AI. Never go lone wolf, you need a group scanning for the latest methods (like AI Front Runners).
The Funnel (Not just a Website)
Your funnel is the single most important conversion asset. It is NOT a website. It's a focused conversion machine.
Structure:
- Headline: Clear problem statement.
- Sub headline: How you solve it.
- VSL (Video Sales Letter): 4-6 minutes, uncut. Set authority, show results, explain how you solve the problem with AI.
- Button: Book a call.
- Form: Name, phone, email → Next.
- Calendar: Shows only 5 days out (creates scarcity).
- Thank You Page: Call booked but not yet confirmed. Includes a video building urgency and showing more results.
Pro Tip: Don't use templates (no Typeform, no GoHighLevel). Get a custom-built funnel. It looks more professional.
Content to Get Clients (Omnipresence)
Post on everything: Instagram, LinkedIn, X, YouTube. The demand for AI content is so high that even average content goes viral (e.g., a student posted a CRM demo → 40k views, 200 booked calls, $50k in a weekend).
- LinkedIn: Use Sales Navigator + LinkedIn Premium. Use AI automations for outreach.
- Instagram: Post scope-of-work screenshots, demos, and results. You will get DMs from relevant businesses.
- The Key: When someone sees your ad, they check your LinkedIn, Instagram, and content. Everything must be aligned.
Phone Setting (Cold Calling Framework)
There is no magic script. It depends on the niche, offer, and pricing. But the framework is simple:
- Are you the business owner?
- This is what we do.
- Do you have this problem?
- I got cool AI stuff to show you. Jump on a call.
Philosophy: You are not doing alchemy. You are sifting for gold. If they say "no," move on. If they say "I've been thinking about systems," dial in.
Going above & beyond:
- Send physical mailers.
- Buy every person at a target company a branded Hydro Flask. When they need a service, they call you.
- Fly to a client's location and sleep on their couch if needed.
The Two-Call Close
Call #1: The Audit Call
Goal: Extract all information to build a custom scope of work.
Structure:
- Set the Frame: "By the end of this call, we will XYZ. Then we will book a second call." You set the rules.
- Set Who You Are: "I am [Name] and I have done [Results]." Your authority determines how seriously they take you.
- Exploration:
- Logistics: How many employees? Revenue? Current software? Tried AI before?
- Pain Points: What's losing you time, money, and preventing you from making more?
- Goals: What do you want the business to look like? Push beyond money: what will that do for your life? External goals create a wider gap → higher price.
- Commitment & Urgency: You must get them to vocalize:
- Why are they committed to implementing AI?
- Why are they committed to working with you?
- Why are they urgent to do it now? Get them to say it out loud: "Why? How do you mean? Tell me more." Once they commit verbally, the close becomes easy.
- Book Call #2: "I have everything I need. We will build the scope. See you tomorrow."
Pre-Call Prep: Send custom SMS, custom emails (like the hotel analogy). Do research on them. Send them relevant AI content (reels, articles) so they know you live and breathe AI.
Call #2: The Closing Call
Goal: Present scope, go through line items, and close.
Open: "By the end of this call, we will make a decision whether to work together. I'm here to give you all the information you need to make a strong decision. Sound good?"
Process:
- Walk through every line item of the scope.
- Answer questions.
- Close: Ask for the decision.
- Collect Cash: Wire for big deals (e.g., $35k). Stripe for recurring MRR.
Pricing Ranges (Based on Revenue)
| Client Revenue | Typical Deal Size | | :--- | :--- | | Under $1M/year | A few thousand dollars | | $1M - $10M/year | $3k - $35k | | $10M - $20M/year | $35k - $100k+ | | $20M+ /year | Multiple six figures annually (e.g., $500k+) |
Client Acquisition: The Nuclear Method
You must do everything at once. Never rely on one channel. For more ideas, check out Build a $30K/Month Local Lead Gen Agency with AI and Meta Ads to see a scalable approach to client generation.
Organic Channels
- Posting: Instagram, X, LinkedIn, YouTube. Demos, audits, education, hard CTAs ("Looking for XYZ clinics, message me"), soft CTAs ("Watch this demo").
- Referral Partners: Call your contact list. Offer 15% of any deal they send you.
- Joint Ventures: Partner with other agencies or influencers.
Paid Channels
- Ads: Run ads to your custom funnel.
- Cold Email & SMS: Use Instantly, Pulio. Customize everything.
- LinkedIn Ads & Sales Navigator
The Game: If a client pays you $10k, they get a client portal. They see devs' progress, support tickets, onboarding forms. The first 40 hours after purchase determine their long-term satisfaction. Be professional.
How to Keep Clients & Upsell
- Check-in calls 30 days after delivery.
- Optimization calls → Pitch the next upgrade.
- Build-and-release model (preferred): Client pays $50k once, you build it, deliver it, and move on.
- MRR models: Voice AI subscriptions, monthly retainers.
Final Advice
- You need $5k-$10k in the bank. If you don't, get a J-O first.
- Never go lone wolf. Join a cabal (e.g., AI Front Runners). The industry moves too fast to figure out everything alone.
- Post on everything. Content is free traffic. For low-code options, consider 7 Profitable AI Businesses to Start This Weekend Without Coding to quickly launch your first offering.
- The secret ingredient is no secret. Do the basics at a high level, and you will make a ton of money. Also, stay ahead of trends: AI Automation Won't Last Forever Here's What You Should Do will help you future-proof your agency.
4hour long AI course. I want you guys to dial in. I'm going to tell you guys exactly what AI to sell in what niches,
how to sell it, how to arbitrage developers so you don't have to code a thing, the whole thing. I want you to
actually watch through this video and take notes because this is the most upto-date method. I know I've dropped
like these 5hour long courses before, but when I just look at it like even it's like 2 weeks ago, it's old. These
strategies are old. AI moves so [ __ ] fast. then you need to catch up with it. Um, and running AI front runners where
we have about 200 guys now always scanning for the latest greatest methods to make money with AI or sign more
clients. It all goes upstream to me so I could teach you guys um how to get this [ __ ] done even better, even faster cuz I
understand you guys are watching me and on my YouTube cuz you guys want to learn how to make money with AI. I get it. And
that's what we're going to accomplish in this video. Before we start too, I want to make sure all of you guys are
subscribed to my YouTube. I see my stats. Like it's like 80% of people that watch aren't even subscribed. So, click
that subscribe button and you know, let's dial in. If you think about it, it's just arbitrage, right? I'm I'm I'm
selling AI and people are like, "Oh, like uh Tim is just a sales guy." Like, well, look at her bank account,
right? Um the main difference between selling AI and selling anything else is actually easy and straightforward to
deliver client results. I'll tell you guys first um why you guys should listen to Tim Chow. Uh I
started as a closer in 2020ish. I closed over 10 mil in three years and I made my mill. I made my 10%. I made my
mill. Uh, and then I started sales managing so many different kind of offers, bringing in phone setters,
bringing in closers, and I was like, damn, I'm still making people rich. I took a how to start and
scale your detail business offer to over a mill. And I took AI agency to over a mill. I was like, all right, I have the
ability to start sales organizations. So publicly online on Insta, on Tik Tok, I publicly failed at wholesale real estate
because I was like, "Oh, I'm so good at building sales teams. I'll build wholesale real estate." Failed. I
publicly failed at running a fiber optic sales team. I publicly failed running a insurance sales team. And I publicly ran
it the [ __ ] up with AI. So y'all should listen to me. In my first month, I think I did 30K. and and
in my first 90 days, I did over $100,000 cash collected. And I was like, "All right, this is kind of chill."
And then with all my AI businesses aggregated, uh the month pri,000,
then we did 174,000. Then we last month we did 241,000. And then this month we're on pace to do 400,000.
The BMW got heated seats now. All right. Um, and you should listen to me
because we actually uh had our back against the wall. I was just telling one of my buddies today, I
have no respect for these NEPO kids. Even though you might be a Neppo grinder, you have nothing to learn from
them. They actually have never burned the ships before. They've actually have never had their back against the wall.
You have nothing to learn from them, right? Um, I used to what? sleep in my car, shower with 24-hour fitness. That
[ __ ] was hard. Um, be on all fours praying to Jesus Christ to change my life. Like, literally. Um,
but now we now I got it like that. All right, let's run it.
Um, yeah. Any front runner guys in here? I'm curious. Any front runner guys? [ __ ] it. Let's start. The first thing you
have to understand is the business model and the business philosophy, right? A model is this. You find a business, any
business, any [ __ ] business on the on the planet, they need they all need AI. It could go from a lawn care business to
a paint manufacturing company to oil and gas company to arop peptide company. It could be anything. uh
um debt repair company, HVAC, uh home service all the way to what like enterprise local like you know you see
these little kids online cold calling and selling little websites selling go high level they're missing the entire AI
gold rush they're missing the whole [ __ ] thing you want to sell the expensive [ __ ] you
want to sell the overhaul [ __ ] you want to sell the hard [ __ ] and if you can't go upstream to serve that client You
might as well. So, business philosophy, business model breakdown. You find the business owner.
We do everything. You might not like hearing this, but we do nuclear method. We do everything. We do SMS, email
campaigns, ads, hit the phones, build phone setting teams, referral partners, strategic partners, uh
post on LinkedIn, post on X, demos and audience on Insta. We do everything at once
to originate the business and get them set and on a closing call. We do two call close framework. I'll talk about
that in a bit. All right. So, you basically get on the phone, you set them or on the email and
you set them or you're on the ads and it gets them to a book call. They're on the book call. It's usually an audit call
and then a closing call. Between the audit and the closing call, you're building the scope of work and on this
closing call, you're showing them what you could build, what you could do, collecting the cash. Let's just say
you're selling voice AI 5 grand down, 2K a month. You collect the cash, close that deal. Then you arbitrage developers
that are usually around 10 to 15% of the deal. Give them 500 bucks, 50 bucks a month. They do everything. You keep the
spread, go to the next deal. That's the business model. Simple enough. Okay. I just want to set that
basis just to start. The BMW got heated seats now. All right. We got 180 people in here. Lock the [ __ ]
in. That's a high level overview. I'mma actually dive deep into every single topic right now.
W's in chat. W's in chat. Let's come on. Let's get it, guys. I'm actually hyped. We got uh I want to hit like at least
200 people. But hey, Isaiah, if I lost you, skill issue. If any of this doesn't make sense, it might be skill issue. All
right, but I will try to break this down as clean as possible. Uh, one of my strengths is being able to communicate
ideas very clearly. But let's start with your niche and offer. All right. When you're selling
AI, most of the times you don't even tell them you're you're selling AI. This is what I mean. Let's use voice AI
as an example, right? If when you're choosing your niche, it has to match. So for example for voice AI the only
companies that will buy are emergency services where they really need to pick up that phone right where like even like
let's just say it's let what's emergency service HVAC plumbing your toilet's clogged debt repair when you get a debt
in your car um like pet [ __ ] like like care even like health [ __ ] What else? Um, it could be literally any any
emergency service. Like there's a guy in AI Front Runners. He his niche is like the key key opener guys. Locksmiths,
that's emergency service. Like as soon as someone can't get in their car, they're calling. If you're not picking
up, they're calling the next person and you can look at the missed calls and see how much you can retrieve and how much
revenue they're actually leaking. So there's a problem. That's a offer. But your offer isn't I will implement a
voice AI into your HVAC company in the next 90 days. That's not an offer. You need an actual
offer. Like for example, it sounds like this like a headline or ad. It'll be like
I will get you 30 more booked booked calls or I'll get you 30 more appointments for your HVAC company in
the next 30 days or you don't pay. And how you deliver that is with miss call text back and also voice AI right like
that you you put it in the delivery but there's so many different kinds of offers the main three that we have in
our group in AI for is voice AI receptionist ads and lead genen right people want you to manage ads you can do
all with AI and then SAS and custom buildouts right like one thing that uh we have Mr. Tristan Hulcom here. One
thing that we've identified is that there's companies that will pay HubSpot, Salesforce a4 million to over a million
dollars a year on software on CRM. We could basically go to this company and be like, "Yo, I can build you
something custom, proprietary, and powered by AI and basically a dupe, but better for half the price. Bam. 100k
deal. Bam. 500k deal and then you could buy BMWs with heated seats. For real.
Uh Tristan, it's And then the niches matter. The niches matter so much. It's like ecom. If you
join an ecom coaching program and you're like, "Oh, those are the top students. Hey, what's your product, brother?"
They're not going to tell you the [ __ ] product. Oh, you're doing a mill ecom. What's your product? They're not
going to tell you the [ __ ] product. The top guys and AI front earrunners, they're not just lurkers. They're not
trying to share their niches. Yo, Misha, how are you doing over a quarter mill? What's your niche? Uh, you
know, home surfaces, [laughter] [snorts] but I see the best niches being three.
All right, here's how I would pick my niche. There's three. I want you guys to write this down. This is important. All
right, three niches. The first one being something in your background, right? What do you already have expertise in or
a deep connection or a deep network in? You leverage that. Your first few clients are actually on your contacts
list. Joe can attest to this. When I'm bored, I just start calling people. I literally just start calling people and
I want to make some money. You know any businesses that need AI? I'll give you
15% cut and we'll do some big deals and we'll just make money appear out of thin air. The first niche should be something
you already have a background in. You could build a low ticket MR SAS or you could build a whole custom and then
offer it to people. Think about what industry your dad's in, what your friends parents are in um what your
friends are in and you can leverage that fairly quickly. The second niche I like is I I'll talk about the the second
niche last. Third is [snorts] uh ever growing and easy to find. So this is like you know one to 5k deals,
one to 10k deals that you can you should be able to book multiple calls every single day and close like one or two a
day. It's just cash flow. Like it's just like don't be cute with AI. Just sell you know custom CRM to RO companies.
Just sell voice out of HVAC just like we know it works right. Uh the thing about that niche right there
is you got to think about the difference between saturation and competition. There's a really big difference, right?
Saturation, it means there's a lot of people in that industry and in competition means there's like titans in
that industry that you are not, you know, it's going to take some time to compete with. So, when I see like a
detailing niche, all these little kids, the detailing niche, it's saturated, but bet, let's run it. I'm top comp like,
you know, like there's not there's a lot of saturation, but not a lot of competition. So, I could come and
absolutely just split the market, right? Meanwhile, the noobs will try to pick a niche and be like, "Oh, there's no one
in this niche except a few guys." Yeah. And they're getting all the business. Guys like me,
getting all the business. Uh, but the BMW got heated seats now. Um, I
want to talk about the second is high ticket and underserved. We got guys and AI furners doing over
100 grand a month in the paint manufacturing niche, in the street light lamp cleaning niche,
in the commercial grease cleaning niche. And these deals are typically these overhaul under for me it was oil and gas
[clears throat] are typically between 30 to $100,000 plus. And these deals the sales cycles
are like one month, two month, three month. It takes time to implement and these deals will will close like
you'll close one or two a month but it'll be a fat cash injection. Like I'll just do a 30k deal then spend 23k on my
in Mexico City a second date. [ __ ] it. Run it. I like my cash injection. So if you
think about it, I've diversified my client acquisition, right? Because you know if I just had that high
ticket, I'd be like tweaking for my next deal. When's my next idea? with my next day ideal.
If I just had the ever growing, I wouldn't have those chances for those big cash injections.
And at any time, I could hit my contact list or my own network and sell in in XYZ niche that I'm already in.
[snorts] All right, that's your niche and your offer. Am I spinning or am I just like am I
actually rapping or am I just spinning some [ __ ] Let me know. Yo, Tim Chow sick and he's
still doing this [ __ ] No excuses. I'm trying to hear it. Is Tim Chow just bullshitting or what?
The cope [snorts] on my timeline is ridiculous. If I saw an Asian kid running up over a quarter mill in less
than 6 months in the new industry, I would hate to. I get it. I get it. I would call it LAR, too. I get it. I do
get it. Penitentiary chances. All right. All right. Let's talk about our tech
stack. What you need to succeed. You need software. You need money to start an AI
business. If you don't have 5 10K in the bank, go get a J O, right? Don't consider starting any business. Don't
even start, you know, like, oh, but I want to do what's I'm passionate about. Brother, you're not worth three bottles.
You're not worth three bottles of Ace of Spades ammona. That's like 10K. Dial in. You're going to need money on token
usage. You're going to need money to send emails. You're going to need money to run ads. You're going to need money
to get the correct software to build your business correctly. There's no way around. You can't cut the corners.
The softwares that we typically use for outreach try GTM instantly convert kit we have pulio for SMS
sometimes we use blue yield for blue tags luminina for demos it's whenever you get software it's supposed to ascend
the basics let's just say you're a phone setter and you're like cold calling in a certain industry and it's working okay
how about you buy yourself a power dialer for $40 a month that you put in the phone and you could just rip through
the [ __ ] Just you could rip through 300 contacts multiple times a day. Um, auto send voicemail, auto text, empower
yourself. You have to use AI to sell AI. AI might be the most competitive industry right now.
So, you need to roll with some dogs. Never go lone wolf for real. That's the biggest mistake. I wasted like six
months of my life um just trying to go lone wolf. Oh, yeah. If I lock myself in a cabin, I'mma pop
out. not how this [ __ ] works. Especially in AI, it feels like crypto trenching.
It feels like trenching in crypto. Like like the top guys, the top traders, they're in cabals. They're in Discords,
Telegrams together, finding the next coin. What's what's live? What's next? Which chain is popping? What's the
narrative? They're working together. They got a group of guys scanning for the latest greatest coin.
And in AI, you need a group of guys scanning for the latest, greatest methods to make money with AI to get
more clients. Well, Grabbot came out on the day of got to get to Jeff on the day Jeff became
available on it. You have to be fast, right? I used to have like shiny object syndrome, lady in the red dress
syndrome. And the more money I made, the more friends that I had that also made money. And whenever it makes sense in my
head and I'm like, yo, I can that makes sense. I'm down to do that business. I would be like, you know, it was bad. It
was a bad trait. I couldn't commit, right? But in AI, this is a positive trait. I love looking at all the new
[ __ ] every day and it's like it's shiny object, but all in AI and I'm so passionate about this [ __ ] because it's
like actually cool [ __ ] There's new [ __ ] every single day and there's new [ __ ] that I can sell
every single day. The voice AI gets better. The AI gets faster, cheaper, smarter. Like,
you know, [snorts] Abdu said, "Tell your girl thought to make you slides next time." I do not
have a girl talk. And at the same time, I don't want any slides, any pitch deck. I If you look at my YouTube, it's all
uncut. Not a single thing is scripted. There's no this slide. It's [ __ ] If you can't go off the dome, you really
don't know what you're talking about. genuinely, but you need software to actually
succeed. You need the right systems to succeed, right? Um, using Apollo, Clay for leads, even we try GTM, but there's
a good amount. When you're pushing traffic, you should be pushing traffic to a lander. All
right, I'm going to talk about your lander and your funnel. When you run ads, it's ads. Click the learn more and
it's your funnel. When you're posting on LinkedIn and you say, "Book a call with me." It goes to your funnel. If you're
hitting the phones, you're trying to set people in, you're going to set them book in that time. You're going to give them
the link to your funnel to book in. If you're sending email campaigns out, you're going to it's going to push to
your funnel. There's a difference between a website and a landing page, right? A website's beautiful all the
information. A landing page goes like headline, sub headline, VSSL, button to book a call, results. That's it. And
then you have your thank you page, right? If you go to H I don't even want you guys to funnel hack. Ah, [ __ ] it.
Regenics.io. I'm gonna put it in chat. That's a funnel. That's not a website. That's a funnel. That's my funnel. Um,
it's I think it's mocked right now for the webbby. But there's a difference between, you
know, you need something very, you need a clear headline about what you do. You a clear sub headline about how you're
able to implement that. And the VSSL should be four to six minutes of you just setting authority. You like why you
should listen to me, who I am, what results I've gotten, what results I can get you, what problems you have, and how
we can solve that with AI. A lot of you guys are trying to think about your office and niches and don't understand.
You have to serve a market that's problem aware. They have to be problem aware so you can make them product
aware. If they're not problem aware, why the [ __ ] would they buy your product? Right? So, it's just like a pyramid. uh
in this pyramid they have they're not pro very not problem aware these people are more sophisticated and just you just
have this percentage of people to sell to so your messaging your emails your SMS the you know when you're making
landers it should hit different audiences like for example for um we use AI to help empower people to start their
RO brands aro peptide brands the language we use with them is much different than the people that want to
scale they already know they might already have a 3PL connect or a source or processor they might already, you
know, be doing 50 to 100 grand a month in volume or 100 to 500 grand a month in volume and they're just looking for a
professional that VSSL you will use different language you will use jargon versus for the start people you will use
basic language to actually make it make sense right uh we split test instead of split testing AB test we do a test so
instead of doing two split tests with different messaging we do 26 you need to get data in this age you need to get
good data Yeah, the BMW Gajita seats though. Um, yo, who keeps on dropping these? Like
I'm I'm about to start banning some users for real. Like, you know, I Everyone lock in. Like, actually,
everyone lock in. Building a funnel. So, they have a landing page. It pushes. Okay, this is
the landing page sauce. When you have that form, just start with name, phone, email, and then next. And it should have
a partial your lander and your for it should all be custom. Everything custom like I don't have type form. I don't
have go high level. I don't have a lot of [ __ ] It's all custom. Right. On your form it should then push to a a
calendar. And on that calendar they should be able to book out maybe five days in the future. And then after they
book they should land on a thank you page. And on that thank you page, it should just have your calls booked but
not yet confirmed and then a video and then hell of results. So on that video, it should basically authority mog and
use real world examples of why they should be urgent to do this. Now [cough]
oftent times I'll say and chachd came out like four years ago. Now we have AI that can do X, Y, and Z
more than just generate images and text and restaurant recommendations. Uh, but over the last couple weeks,
there's been insane AI that has come out that lets us empower your HVAC company at the highest level. Things that we
couldn't have done even three months ago. Um, so basically on this call, I want you to be ready at your laptop
because I want to show you cool [ __ ] right? I'll look at your business, see if there's XYZ. Like, play the game,
guys. There's a game to be played. Well, even though it's B2B sales, there's still a game. B2B is very different from
B TOC. I'll say if you guys are in B TOC sales, the grass is greener on the other side. It genuinely is. It'd be greener.
You're speaking to a more sophisticated client, which allows you to go upstream to actually have a real sales call,
right? Um, as it is.
So uh we have build your funnel content to clients. So we use content to get clients as well. So on Instagram, on
LinkedIn, when you guys see my like scope of work, like when I like green screen, and then there's like this for
this much, this for this much. Do you guys know how many gyms hit me up? You guys know how many clinics DM me? Like
everyone sees me going to Mr. Olympia talking about peptides. So many peptide companies in my DMs.
Like on LinkedIn, we have Sales Navigator, we have LinkedIn premium, we have a bunch of AI automations that you
can do on LinkedIn to get clients. On X, we had we had a student post a demo of uh
the AI CRM. He got about 40,000 views and 200 book calls just from that one post. And he did over $50,000 that
weekend one post. He's not even good at content. It's just because the demand for this is so there
that it goes viral. I'm not even good at YouTube and I have a AI agency course and it's like five hours and it went
viral. 50k views in like a couple weeks because the demand is there. Not even because I'm good at YouTube. A lot of
people want to get into AI. You see Shelby Sap is starting to veer her audience in AI. Y'all really going to
let Shelby Sap's audience jump in AI before you? Like be so for real. Like how many of you guys are AI enthusiasts
and see the opportunity but haven't done anything? Uh you might you might want to do do
something. I mean [snorts] uh yeah you need to post on everything. Uh but content is very important because
if you think about it omniresently let's just say you're running ads. If you run an ad, they're going to check your
profile for the organic and then in your messaging, they're going to find you on LinkedIn. And when they book that call,
you're going to have an email sequence and you're going to triage and they're going to look at your referral partners
and your your presence online. So everything does matter to sign a client. I have LinkedIn premium. I could see
whenever people look at like find me at like viewed my page almost every time I do B2B and we're on that first to second
call I see that they saw me they found me on LinkedIn. That's how important it is. Okay,
phone setting. Um I'm now going to talk about phone setting and closing these deals. All right.
Um before I do Yo, tag me on Insta, bro. I'm trying to Let's make this [ __ ] go viral for real. Like, let's see.
What's good, guys? Let's get it. I want to see uh I want to see myself on
some Instagram stories. All right, I'll chill. All right, let's get it. For phone setting, it's not
it's easy. You just make it hard. All right. There's no script because people are selling different AI
in different niches with different pricing structures with different infrastructure that they're offering and
how they deliver the service. How you approach the phones are different, right? You also have to
think, does this industry will this industry even pick up on the phone? It's just like, dude, if you're serving
barbers, why are you doing outreach on LinkedIn, buddy? Like, they're not living on LinkedIn. You're trying to do
business with oil and gas companies, brother. You're not cold calling them. There's no one to cold call. It's your
like home service stuff, right? Uh and but when you do cold call, this is the framework.
Are you the business owner? This is what we do. Do you have this problem? I got cool AI [ __ ] to show you.
Jump on call. That's it. That's actually it. There's nothing, no new method, new no way to famoose them into whatever.
Just be straight up in B2B. Be straight up. In sales, you're not doing alchemy. You're not trying to turn coal into
gold, right? You're not trying to turn a [ __ ] prospect into a paying customer. You're sifting for gold. When there's
dirt, you remove the dirt. When there's gold, you focus on the gold. If they're a business owner, ah, [ __ ] you. I don't
really like AI. Next. Oh, yeah. I know we've been thinking about uh in installing some systems in
our business going into 20. All right, let's dial in. Let's make sure to serve the client at the highest level. You
know, when I go to the Hilton, actually, most recently when I went to Las Vegas and I went to the win,
[snorts] uh I pulled up and they're like, "Uh, welcome to Las Vegas. Hope you have a
great time at Mr. Olympia." I'm like, "How the [ __ ] did you know?" They actually did the research on me and
found out that I was going to that convention and conference and they wrote something custom for me.
I only paid two grand for like two or three nights. Some of you guys will be selling things
potentially worth three to 35,000 and you won't even bother to custom your messaging, custom your triage, custom
your text, custom your email, custom your pitch deck. Let's be so for real, guys. Yeah. You got to go to the to the
highest level. Like you you you actually have to push. And dude, I'll send [ __ ] mailers. I've been sailing like
sending mailers. Literal mail. I'm omni. I'm that omniresent. Go detail. When we how we landed a whole strip of car
dealerships, we bought every single person in the dealership a Hydro Flask with our website on it. Everyone used
the Hydro Flask every day. And when they needed the detailing partner, guess who the [ __ ] they called? You have to go
above and beyond to go sign your clients. And when a client does pay me, bro, I'll
[ __ ] fly to their place and sleep on the couch or in the guest in the guest room. For real. Like, dude, I get it
done. I love in person business. But setting is easy. All right, let me repeat myself. Talk to the business
owner. Talk about who you are and what you do and what you've done. If they have a certain problem, show how you can
address it quickly. and then get them on a book call to show them cool AI [ __ ] That's it. All right,
I'mma blow my nose again. Am I spinning in chat? Is this W or is this uh Should I just end the webinar?
[laughter] W's or not? Allan, [snorts] I appreciate you. Juan, I appreciate you. Joe Pedro.
[laughter] Hey, Zachariah. Uh, you know, I'm just doing my best, bro. I just want to share
as much as I can. I'm just doing my best. Follow up to close the deal. Okay,
closing the deal. So, we do a two call close. All right. On the first call, it's about extracting all the
information we can because we have a fathom. We have AI noteaker in that call. All the all the information we can
to actually create their scope of work so we can figure out what to sell them and how much to sell sell for. A lot of
it comes in positioning. When you start off the call, you have to tell them this is what's going to happen on the call.
You have to set the frame, right? By the end of this call, we will XYZ. Then we will book a X. You have to you have to
walk them. They're in your room. They're in your Google Meet. They're in your Zoom room, right? It's like them going
into your office. You're the big boss, right? You set frame. Then you set who you are. I am XYZ and I've done ABC.
Right? You have to set the frame and set who you are. Because if a little elementary kid came and asked me, "How
do I make money with AI?" I'm going to answer them differently than if [ __ ] Elon Musk came to me and was like, "How
do you make money with AI?" You you'll find that when you ask questions, they'll answer you way
cleaner or like they'll actually answer your question with some depth and breath, right?
And that's what you want. You have the set frame. Then we do exploration pain points in the business and the
logistics. So we start with the logistics. So it's usually like how many employees do you have? What's your
revenue? What softwares do you use? What have you tried? Have you implemented AI before? Um what how do you set SMS? What
do you do for emails? What do you do with ads? What's your CRM like? How fast are you get? Just logistics. And then
you talk about the pain points. What do you think your bottlenecks are? What what what have you identified? What's
the what's like what's losing you time, losing you money, and preventing you from making more money, right? Then you
build out that pain. Then you go to goal. What do you want to build out? What do you want this business to look
like? What rev are we trying to hit? And when you're selling, especially something that's worth thousands or tens
of thousands of dollars, you have to have a gap. And the wider the gap, the more money you could charge, right? So a
lot of people like push in this pain, like have them really dig deep for pain. And that's good. But a lot of people
don't realize you can go really far with a goal, right? Like that goal can really be pushed. Like I I tend to ask what's
your goal or what's your actual goal? Right? And it's just not not even monetary. Like sure I want to hit 100
grand months and then they're like okay like but what will that do for you? Right? Is it the time freedom? Is it
actually the money freedom? Like why do you want money? Why do you actually want the business to succeed? Oh yeah, I want
to pass it on to my kids. XY like you get that external and then they're not even paying just for that service.
They're paying for that result. one step closer to getting to where they actually want to be. One thing I want to mention
that I forgot is the pre-all process. You need to get them to show up on call, right? How you get them to show up is
doing custom SMS, custom emails. I can use the hotel example. Make it custom to them and do research on them to make
sure that they show up. Um, before then, I'm always sending like Instagram reels of like cool AI [ __ ] or
like um different things here and there so like they know, hey dude, Tim Chow's always on AI. He's always doing
something with AI and they show up ready. Usually I say, "Okay, I'm um I've kind of looked at your for on the phone.
I'll tell them I looked at your form. Me and my dev team are going to meet later today. Um so we'll be ready for you
tomorrow. We're going to create kind of a idea of a strategy of what we kind of want to do, but I still on a call
tomorrow. I need to learn everything about your business so we can actually see if it's a good fit. We're going to
do basically an audit." They were like, "Bet." Just building that buy in is very important, right?
So we have uh expiration and then before and then pitch. Before the pitch, there's two very important
things that you need to do on any on the first call is commitment and urgency. Why are they committed to getting this
AI implemented in their business? And why are they committed to working with you? Why are they urgent to get this AI
installed in their business? And why are they urgent to work with you? You need to get them to vocalize these things.
Even if they just vocalize one sentence, that's good. But we need to go even deeper. We need to be better and
actually double down and be like, why? How do you mean? Explain more. Tell me more. And this is important to do
because once someone tells you why they're committed, it makes sense for you to ask why they're urgent and for
them to tell you why they're urgent to do this. And then once they tell you they're committed or urgent, it makes
sense to be like, "Okay, I'm 100% confident. I understand where your business is going, what you need to
build XYZ, and we have a solution for you." Right? And then you pull back and you tell them, "Yo, we're going to build
the scope of the team. On the second call, we'll get all the information you need on that call." you book that second
call. The second call should be the day after the, you know, within the week.
Shouldn't be too long. That second call, between that first and second call is where you're building your scope. Um,
and you can even send it beforehand with the pricing and be like, is there anything that looks major? I want to
walk you through every single line item on the next call. On that second call, you start the call
with by the end of this call, we will make a decision whether we want to work together. I'm here to give give you all
the information you need to make a strong decision. Does that sound good? We set that hard frame. We go through
the line items and we close that [ __ ] deal. We collect the cash.
Typically, I do wire a pretty big deal, 3 to 35,000. Um, and then anything recurring on MR, we just run it on
Stripe. Um, how do you come up with pricing? So most of the pricing is
uh I I'll give you a pricing range. So if they're a business doing underh [sighs]
under a million a year, you would price something in a couple thousands range and the quality might not be the
greatest, but it's in the couple thousand range will do the trick. Um you can offer them amazing voice AI now,
like amazing AI serum, amazing AI lead aggregation attribution systems. You can do a lot. Uh, but for the one to 10
million year range, then it's like in the ballpark of three to 35,000. I know it's a wide range, but you could tell
them that, too. But specify things specifically. And then if they're doing a a business, they're not a small
business, a small business, anyone doing under 20 mil a year. If they're doing over 20 mil a year, for example, one of
the fitness uh one of the gyms that me and Joe are recently uh in the process of closing, they're doing 30 mil a year.
Um, these buildouts would be multiple six figures. um and they're annually. So this deal could potentially be millions
and pay me millions in my lifetime. Okay, so follow up to close the deal. Um setting that proposal is important. Um
recovering no-shows, keeping a clean pipeline. Like when people join front runners, I want them to become
professionals and people will work with you once they see that you're the AI expert, you're professional, and you're
responsive. You must be these three things to succeed. Um you need to be on top of your [ __ ] Um, for example, when
someone pays you like, okay, now it's like, okay, you're supposed to give them a client portal. If someone pays me like
10 racks, I'm not going to just correspond over text. They're going to have a client portal that can see what
devs are doing, what the processes, support tickets, uh, onboarding form, like everything should be professional
and dialed [ __ ] Like, in the first 40 hours of buying something, um, people will make a decision on how they feel
about what they just bought, right? So, that that that's actually how important it is. And this is the sexiest part is
when you collect that cash and let's just say I closed I last week we closed a AI CRM for a peptide company for
$10,000 and just pay my dev 750 bucks. He'll build out the whole thing and I'll keep
my spread. He'll build it out, integrate it, correspond with the client in a group chat and I'll just be there to
manage the client and upsell the client. Usually I like doing check-in and optimization calls one month out of
delivery and on that checking call just upsell them more [ __ ] So I that's why I like build and release model versus MR.
Obviously some things like voice AI obviously would be MRR. Things like CRM will be ARR. Um I typically like those
deals where it's like here's 50 bands, build this thing and just deliver it to me. I'm like that. Uh and having a group
of devs is kind of the method. It definitely is the method. Stephen is now getting banned. It's weird. All right,
let's dial in, guys. Um, that's the process. Any questions real quick, [snorts] man? I'm going to be rapping.
We still got some more to cover on client acquisition. How do you get clients? How do I get clients? That
seems to be the name of the game. How do you get leads? How do you get clients? How do you get this? All right.
[cough] We're going to go every We're going to go over every channel. [snorts] All right.
Every single channel. Chase, here you go. Go nuclear. All right.
Oh, you're the go sauce. All right. each client acquisition. Okay, before I
give you all that sauce, [snorts] I wanna Tristan, are you here? >> Yo, what's good? Can you hear me?
>> Oh, yeah. I can hear you. >> What's up, bro? >> What do you What do you What do you
think about what I >> think you're spam, bro? You're rapping.
They should give you a Grammy. >> Yo, no. Tristan started selling little websites, making like seven grand a
month. >> Nah, you can you can get to 5K a month watching these little YouTube videos and
everything like that. But bro, if you want to get past 5 to 10K and you want to start smacking like half six figure
months and get to six figure months, you got to have someone guide you and like actually maneuver you through the [ __ ]
>> All right, Tristan. So before I tell them about the nuclear method, how we get clients, u
>> I want we want a commercial break. We want to talk about AI front runners. You get curriculum coaching and community
best curriculum on the market. We we have a knowledge base because we have daily coaching calls. Every single call
where we're looking at the latest greatest thing, it puts into a knowledge base of a Tim Chow AI that you can even
ask questions about. We have daily coaching multiple guest speakers every week. Last week we had a SpaceX guy and
then Bowski this this week actually. Next we've got JP Egan and who else? We got Sean Matthew. And then community.
Not only are guys working in VC all the time together, but >> we got inerson events every single
month. I just trick out on the squad. Just get a fat B&B somewhere and tell people to pull up. I'm not a computer
guru cuz I Yo, I'M ACTUALLY NOT SCARED TO SEE MY GUYS CUZ I actually make them money.
>> Now you pulled up to Miami and put my name on a sign. >> Tristan, tell them who you are, what
you've experienced, what you thought AF Front Runners was, and what it actually is.
I thought when I joined it was just going to be like some regular course [ __ ] But um I needed to invest my money
somewhere. So I took the risk and when I got in I actually met my roommate like first week I was moving to Miami and I
told him I was like yo pull it to Miami. He ended up moving here and uh since then we've been banging out deals.
Honestly it happened really quick bro. Like it was like it was like an immediate like realization. It was like
a [ __ ] chat GBT moment. I was like [ __ ] bro. There's so much money there so many ways I can leverage it. Like
everyone in there is leveraging it a different way. So, what you thought if you thought what you were doing was
[ __ ] niche before, when you get in there, you're gonna be like, "Bro, what the [ __ ] is this guy doing? This is
crazy." >> Yeah, people do joint venture deals. Oh, also you guys get access to a dev
marketplace. But I kind of want to show them >> how it looks like.
>> So, besides the Discord where we have all the coaching calls and channels, we have a full curriculum. We have a
schedule of daily coaching calls. SpaceX guy, like we have one, two, three, four, five, six, seven, seven calls this week.
We have a directory of everyone that you can connect with on LinkedIn. Um, we have a map to see where the squad is. We
got density, baby. Um, we got developers that you you have have access to that you can arbitrage. And they've all been
vetted by us. Um, we know who they are. We know where they live. We know the work that they do. You can go into every
single person and start looking at their rates and what you can arbitrage. And then we got Ask Tim. What's fire about
Ask Tim is when I go to admin and I look at the questions y'all have asked, I can look at every single question and then
we can get data on how to help our clients actually succeed even harder. And this is how me and the squad about
to get BMWs with heated seats. Baby, [laughter] >> the doors go up.
>> But Tristan, who are you? What's your progress selling AI over the last couple months? tell them about like kind of how
you've been able to cook with us in the app front rooms. >> Yeah, so the progress around the cost
from so when I first moved to Miami that was like low-key when I started uh banging out more deals. It started with
more voice reps and uh going to different niches and scaling up higher ticket and then I just pivoted towards
CRM work where the biggest money was in high ticket and stuff like that. Consulting with AI, you can build
systems, audit systems to go and save companies their money on their contracts or whatever it may be. There's a million
ways to leverage it, but um over the past few months, I've grown a lot through it. Like I said, it started with
AI voice. >> What's the numbers that you were able to hit?
>> When I first joined, I was at five. Then over the course of a few months, I went from 20, 30, and then scaled all the way
up to 80 where I'm at right now. >> Ah, BMW seats. [laughter] >> The doors go up. Hold on.
>> I'm gonna put the link to book a call if you guys do want to join for. There's the option right there. Uh, we're
straight up. We're about that. Um, if I just help you close one or two AI deals, your money's made. Um, and Tim Chow
could probably help you close more than one or two deals. Hey, don't book that call if you don't think I can help you
close one or two deals. Like, I'm actually here to help you build the entire business, not close one or two
deals. All right? >> It's impossible not to, bro. >> I don't want to just spit out a price
without letting you guys know exactly what you get. So, book that call so you can understand everything you get. I
want you guys to ask educated questions on that call. And I want you to do I want you to do due diligence on who Tim
Chow is and what AI Frontier is really about. I'm like that. You can search me up online. I'm like that. Uh we got the
proof to back it up too. Especially with this 500k deal. It's like, you know, it is what it is.
All right. Um, we need a moderator for next time, [laughter]
but um, I'm gonna put it in the chat again and then I'mma get to it. Tristan, any last pieces of words of advice for
people kind of on the fence? They're like, "H, I might do it." It's like, >> bro, don't walk into this [ __ ] with a
[ __ ] blindfold over your face. You're going to fall on your ass. I promise. Like, it happened to me multiple times.
Don't make the same mistake I did. >> Facts. And just again guys, you know, if you don't have at least 5K, 10K in the
>> J O J O, we don't say that. We don't say that. [laughter] >> No, that's beautiful. Um
>> Tristan got me wanting to buy the fence, bro. You're a G, right? [laughter]
>> Yo, I appreciate you, Tristan. I'm about to spit about the nuclear method. Um, >> go ahead, brother. Go ahead.
>> Let's get it done. All right, man. Tristan's so inspirational, you
know. [cough] Oh, this is one thing I didn't share. Oh, this is one I think I didn't share.
Leaderboard. We started tracking about two and a half months ago. Of course, Tim Chat on top,
dude. We had to beat Stefon's equity deal for a quarter million, 6K a month. But that's Tristan right here. And
Tristan and Julian actually met in the Discord. Now they live together in Miami, which is pretty cool. But the
guys actually get results. We actually track where people close, too. was pretty sexy.
Um, so the reason why you should listen to me is because like Nike doesn't pay their athletes just to do it once. They
pay them to do it again and again and again and again. I wasn't able to just run up one agency in one niche. I ran
three niches and not only was I able to get success myself. I've been able to do it again and again and again for people
over and over. Um, there were multiple people that I wanted to jump on and do what Tristan did, but Webinar Jam just
had its own difficulties. Uh we have Chase. Chase Rudy. Uh when she came, so she maybe done like one or two deals.
She is about to hit her first 10K month in October. I think she's like just 500 bucks away from hitting her 10K month.
Uh you know, it's we got method. We have Chris Estrada. Uh this boy Chris actually cooks. Uh he works hard. U he's
able to get it done. And you know, I'll flex these student wins. I'll flex my leaderboard. But at the end of the day,
these guys work hard as [ __ ] these guys. Actually, I'll be at 1:00 a.m. 2 a.m. on a Discord and there'll still be
people in there working. I'll wake up and I'll see people doing mock calls. Like, I've never driven cold traffic to
this group. We've never read ads to this group. And we've never hard closed anyone to this
group. That's why this group's actually people who are ambitious and actually understand what's going on. And, you
know, it's a true cabal. It's a true mastermind. We do deals together. Um, let's get it done. I want to talk about
the nuclear method. W's in chat. Let's run some W's before we talk about the nuclear method.
[ __ ] will help you sign your first client in under one, two, three weeks. I'm going to tell you what we do, right?
I often talk about this shit's like kung fu panda. The secret is there's no secret. Secret ingredient. No secret
ingredient. You just got to do the basics at a high level. And once you do the basics at a high level, you can make
a [ __ ] ton of money. Hey, Tim. So up. I'll randomly start looking at yachts to buy. Not even
joking. The BMW got heated seats though. Let's get it. Okay. So, what do we do in this
nuclear method? Right. When you think about it, you need to get leads somehow some way. Okay. You get there's only two
distribution channels. Organic and paid, right? Or you could think about it inbound, outbound. Organic and paid. I'm
going to talk about organic first because you can strike a lot of deals with zero dollars or even uh just a
couple hundred dollars getting chat or claw or softwares that uh no maybe $300 to $500 will get get it done. You don't
need like a grand a day in ad spent. So there's a couple strategies. The first
for organic is obviously just posting, right? You can post about your niche on Instagram, on X, on LinkedIn, demos,
audits, information about the current niche, current events, and a lot of people, the technically accounts is
inbound. They'll hit you up for it. You could CTA in so many different ways. You could hard CTA that I'm looking for XYZ
clinics that need ABC to message me. Like that's a hard CTA or click this link below. And then there's soft CTAs
like watch this video, watch this demo, watch this audit video. Um, and you can get a [ __ ] like a good amount of leads,
a [ __ ] ton of leads like that. Like I was talking about Nathaniel 40k views over 200 DMs and over 50k made in a
weekend. Um others for organic I think uh for organic doing LinkedIn going to your referral network. So let's just say
you're selling an AI CRM to detailers. Instead of going to detailers one by one by one go to a PPF company an in a PPF
installer a ceramic coding company a tick company that already has a huge book of business of detailers. You're
like yo give me your book of business. I'm going to sell them a AI CRM. anything I make off your book, I'll give
you 20%. And you start talking about leverage, right? And that's organic leverage through referral partners. So,
think about it. You can go one step deeper. If you're trying to sell to detailers, go to a detail coach, a
detail agency owner that already has a bunch of people that paid them, already have that network or audience. You tell
them, "Yo, I'll give you 20% of everything I strike go into this deal." Bam. You can make like 20, 30, 40, 50
bands in a day. Right? The thing about the sexy thing about having your own book of business though is you could
upsell them so much AI [ __ ] right? You you guys think like, oh, let me change the funnel color and the button text and
like the like that that [ __ ] low leverage. What's high leverage is when I'm taking a [ __ ] and I'm like, okay, I
got 40 clients in my [ __ ] business. Obsidian, I could build a knowledge base for people and it's like going viral
right now. Let me sell all 40 people an custom Obsidian knowledge base built and integrated for 2K and I arbitrage this
kid that can do it $250 per account. Hit the book of business of 40 people, 20 people buy insta 40k day. Insta off your
book of business. Um if you're confused, skill issue. Let's continue. So organic has so many
routes as well. We have guys doing doortodoor B2B. They'll go walk into businesses and be like, "Yo, this is
what I do. This is what we can set up. Let me show you cool AI shit." That's why you need demo software like Lumino
where you could step in. We got this is the demo phones. You could be like, "Yo, you could demo voice AI. You could demo
um miss call text back. You could demo so much. You need to show be able to show them tangibly cool [ __ ] It's one
thing to say you could build AI and then one thing to be like this is who we've built this for, right?"
Uh so there's a good amount for organic too. We we will uh ah let's talk about the outbound strategies,
right? Because outbound works, email campaigns work. You just get a [ __ ] ton of domains, run them through a group
email. So like all the the decision makers you could you could do email uh outbound on and go to market very
quickly. U email campaigns like some people have ran their agency millions a month just off email. U so you can hit
email, you could do SMS campaigns, you do phone set, you can build phone centers too. So, you go on Apollo or
Clay or some lead u like uh enrichment system uh and pull those leads and get phone centers, hit the phones and get
get them on a phone. 300 leads a day will cost you like 10 bucks and just have them [ __ ] bang the phone out and
have a a a certain framework to get them booked on the call booked your calendar. There's a guy Misha doing over a quarter
million a month in AI Front Runners. He has about 40 phone setters and three closers. Um he likes setting. Sure. You
see how like there's so many different ways to get clients and if you do all at once, each one should be able to book
you a few calls every day to book out your calendar. And over time, you'll see this client acquisition system, this one
right here seems to be the highest converting. Let's and then this is the second. Let's just focus on these two
and scale, right? You need that data and everything around it, right? Uh
so that's outbound, up on phones, out on emails, outbound on LinkedIn using sales navigators, OP. I could we could do a
whole call on how to use LinkedIn to get clients. Uh, my last 30k deal was from LinkedIn. The one prior before that was
also from LinkedIn. Like, I don't get why people think I could just LAR about my numbers. Like, first of all, laring
your numbers illegal. Second thing, I have a team of 13. Do you think my team of 13 will let me lie about my numbers?
Like, let's be so for real. Like, the cope is also for real. Like, I understand the cope. Like, it's
interesting that just a random kid was able to run up these numbers. Like, I'm about to do a half a mill this month.
Yeah. Almost outbound is important. Uh inbound will be through ads and for ads it's purely
meta. You can call out your client. You could call out the messaging. You can run static AI ads to sell your AI thing.
And it just pushes for you to get leads and these leads on partial submit points. You can still hit up the phones
and get them on call u all on these leads. So you can hard qualify with a with a form and then push like a some
type form thing and push them to book a call. Um, and then the levers that you could, but the thing about ad spend is
like I typically only want people to do paid media like a couple months in when they have their VSSL, their landing page
dialed in, their offer, they've already gone through the process and gone through a couple closes. Uh, they
already know the ICP much better. They know the jargon. They know what to say, how to sell, the pain points, what they
could deliver. Uh, and then when they run paid media, it's like there's too many variables, right? Like there's like
when you talk about the targeting, are we targeting? We'll target through a CSV file of information or we'll target
through a set pixel off a conversion event or we'll target just purely based off interest. And we'll run ads kind of
like ecom where there's just adsets and like 50 ads and it'll it'll advantage find its winners and when it finds its
winners, we'll just duplicate that adset, add more creatives and take out those winners so we can find new winners
for us. And then constantly you could scale like it allows you to scale and not reach like when you think about
running ads like this is your total addressable market in a circle and it'll just start targeting different patches
of it. So you just need to make sure you're throwing up shots and for paid to be valid for a paid to actually be valid
it needs to you need to actually push uh to to your to your lander, right? Like that's how important your lander is.
Everything just goes to your landing pages and each ad should segment to a custom lander. So, let's just say for
the peptide niche, when when I want to help uh peptide affiliates start their own brand, the messaging is different
than if I was helping someone brand new just get into peptide, it would be different versus someone that already
does 100 grand months but wants to scale with better backend, better CRM for their affiliates, better CRM for their
customers, better SMS, email campaign sequences and offers that they can test with their landers. Uh, you can do so
much, right? When you think about it, like here when people say, "Damn, Tim Tim sold a 60k website. I'll talk about
why, right? You need to understand your client base up to a degree where it's like, let's just say in the peptide
niche, like we charge so much because it's so high converting based off our 26 split test. We we could split test the
checkout, three-step checkout, different offers, 250 free shipping, bogo. Um we we could do so many different offers and
test and see what the traffic goes and attributes to. um because for you to make the decision best decision it used
to be like you could do a lot of automations and automations would get the job done but nowadays we have AI and
with the advent of AI it's like we could attribute customers and clients much better when when you think about it the
sourcer the the place they get their peptides from that their prices change the processor because it's high risk you
can't just put Stripe and sell peptides it'll range from anywhere from three to 30%. And because of that range, there's
variability. There's also affiliates at different percentages with drop offs. There's also BOS, holiday deal. With so
many different moving parts, it's hard to get clean numbers, right? It's hard for attribution. People will look at
this number like, what's your lifetime value in 90-day rolling? And be like, ah, that's about right versus them being
a business owner that's confident. Yo, this is the actual number and we have to make XYZ decision because of this,
right? Um, not only that, but they can then recruit the best affiliates if they had the best incentive program. And if
the affiliate is getting 30% at this place and you still put them on 20% with us, but if they send the same traffic,
the same traffic but to our lander, our website for our pet company, it would convert more for them. It's a huge
selling point to get more affiliates. At the same time, u when you think about putting a chatbot, some people have
removed this. It works better for some u types of traffic maybe like not really for Snapchat direct affiliate but more
for ads. Um, people are already talking to chat GBT about how much they weigh, their height,
what their goals are, what stack they need, and then going to random ask websites trying to find these like
clothes. So, if you put a chatbot, you can educate them. And if you're the one educating them, they will probably buy
from you. That chatbot can also remind them and upsell them backwater, right? Increases the AOV. If you understand the
industry itself, usually when the average order value increases in ecom, shipping becomes more expensive than the
product sometimes, right? But when it's little vials like peptides, you're just pushing for average order value to go up
and shipping stays the same. That's why these guys are printing, right? And when with that knowledge, you shape your
offers, shape your messaging around that. And once you have the idea and you have all this, you know, these are the
reasons why people pay 65k for a website. You might think I'm trolling. I'm genuinely not. Right. Um, Tanya
West. Yo, I'll take that. Penitentiary chances. The devil dances. Uh, but yeah, you got to build that value
correctly. You have to understand your niche to a to a point where like some people will talk about like, "Oh, I want
to sell AIC on insurance. Do you even know what a mortgage protection is, dog? Do you even know what IL is? Do you even
know like someone sent me a sales call and they were on with like this agency owner FFL?" He was like, "Oh, yeah. I'm
with Family First Life." He's like, "Oh, yeah, yeah. Uh, when did you start that company?" Like, bro, like you need
industry insight. You need to not sound like a [ __ ] on call. And what I often do is when I when I started to get in
the oil and gas industry, I was in Vienna, uh, Vienna Austria, just like solo traveling. I would just put those
earbuds in, walk around the city, bike around the city, and just talk to Claude about my ICP, my ideal client profile.
Talk to Claude about my industry. Learn stuff. I'll be like, pretend to be this guy, this personality. I'm gonna try to
sell him something. Figure out why he needs AI in this business. Right? You just need to constantly understand your
niche to a level. Like when you're picking niches, it's not that you're selling a voice AI
to everyone to clinics the emergency this that you're in one industry just plumbing and selling them every AI
around it. You guys have you get can't invert the niche you're in. Um but W nuclear method I need to blow my nose.
W nuclear method or damn we've been rapping for about an hour now. We've been rapping about for an hour
now, but I I kind of want to continue W method. W method or no? [snorts]
All right. Now, I'mma tell you guys why the [ __ ] you should join Front Rivers. All right. You can't go lone wolf when
you're selling AI and especially about what we're trying to accomplish. Uh more and more like you will start seeing,
you know, I always say it's not if you start an AI business, it's when. And I'm banning Nazar. What the hell? Um
guys, make sure you don't click random links. Like there's fishing links are a real thing. Um, but uh it's not if, it's
when you start AI business. I mean, I have people that come to me. If you're there's two people that I really want to
actually join. If you're like if you're a sales guy or if you're a dev or if you're a software engineer or you you
can code or you you're AI enthusiast. Usually sales guys succeed really hard like setters closers or like door to
door guys, insurance guys because they they close very viciously. And when you're able to arbitrage AI, you just
have to understand the product. It's just like door-to-door uh solar guys. They understand the wattage, how the
solar panel works, how much they could save. They could they could talk all that about all day, but they're not the
ones going up onto the roof and installing the solar panels. So, just like us, if you just understand the
product or service that you're selling at a really deep level, like you can sell a like a [ __ ] ton of AI. Um, so
these doortodoor guys are dogs. Like, dude, they they've knocked in the heat and now dude, we're just online. These
insurance guys have doused people to death and th like a thousand people a day and talked to the worst customers of
all time. the grass is greener on the other side. If you're a sales guy, you can step into an industry where not a
lot of people are dogs and allows you to actually gain a really competitive advantage. If I'm in AI for learners, I
help you duplicate my marketing system. What we do with emails, what there's the what we do as like like there's like so
much in marketing and then we also give you access to my devs like like there's like 25 devs in there. Um and then
access to Luminina devs as well. Um and because you're using my fulfillment, there's only marketing, sales, and
fulfillment in the business. If you're duplicating my marketing and you if you have my fulfillment, all I need to do is
help you sell. So sales guys absolutely [ __ ] ripping AI front runners and if you're that guy, book that call right
now. The second group are people that are AI enthusiasts, devs, software engine, if if you've coded something on
cloud, if you've asked cloud or chat something more than restaurant recommendations and you see how powerful
AI exists already in your life, in your business, but you haven't made money off this, I need you to realize the gap is
closing. It's very binary, right? There's no gray area. You're either going to get replaced by AI or you're
going to replace other people with AI and then profit off it. I'm I I I do not give a [ __ ] about the ethics of it. I'm
going to be on the right side every single [ __ ] time, right? Um I follow the money. People used to laugh at me
and was like, "Yo, Tim does like five different things." Because I started I was like, "Okay, my power is building
sales organizations. I might as well start a wholesale real estate company, um a fiber optic insurance, and an AI
agency." And you know, simply enough, it's just a gold rush in AI. Uh it seems to be like you can find these
underserved niches and these underserved niches are just gold laying on the ground like no no one's hitting them up.
You type in paint manufacturing AI implementation there's nothing. There's actually nothing. Um and you know when
it's about implementation too like stuff like this it's valid for you to do outreach these these there's no Titan in
chemical plant processing AI installation for CRM. There's no Titan for that. There's no industry standard.
So, it's valid for you to put yourself in front of the business owner and figure that [ __ ] out and set authority,
right? But these are the type of people I'm looking for in front runners, the people that are very ambitious to
understand that this is not get rich quick. I often tell people, if you give me a couple days, I can show you cool
[ __ ] You give me a couple weeks, couple months, we can actually build this business, right? I see there being a
couple gold rushes going into 2027, but AI is definitely one of them. And, you know, sometimes I beat myself up for not
starting three years ago. um just focus on sales. But I'm I'm very glad that I'm so I'm blessed by God to have made that
pivot and be able to see massive success. Um even though I might not be the agency owner that's done this for 5
years and I'm literally under a year in, I have massive results, not only for me, but for my guys as well. And I think
what matters most for you guys is having a mentor that understands what works now, right? What works now isn't what
worked last week or two weeks ago or three weeks ago. I know you guys see me on YouTube with the five hour plus
courses. When I look at them that are two, three, four weeks, one month pussle, it's ancient that acquisitions
are ancient. We're going that fast in front runners where every day we're pushing for the latest and greatest ways
to make money with AI. Uh, yes, Jesus is king and God did breathe on this [ __ ] U,
you know, I often say, bro, like you also like I take founder mode very seriously. Like it's kind of a meme and
people joke to me about what aloe quarter zips and we have fun but genuinely there's been no trend online
that forces kids to work like an unhealthy amount of time. Like working 12 hours a day, six days a week, 30 days
straight is hard. Um I know it's hard. Uh but you got to do what's necessary to succeed. U I often use the analogy like
God will steer the boat, but you must row. If God's steering and you're not rowing, you're not going any [ __ ]
way, right? Right? And if you're growing so hard with no direction and no one's steering you, you're also going nowhere.
Um, you have to work hard. This is an industry where it's going to demand time. If you don't have hours to put
into this and if you're not going to no life this, do not click this [ __ ] link. Like, I I expect you guys to
basically no life this [ __ ] If you're in college, if you already have a job, I expect every hour outside of it to be
working on your business. If you're lazy [ __ ] that doesn't have a job and right now you you've decided to lock in and
take this chance then uh I'm going to expect you to grind. Typically in AI front runners it works like this. This
is the success path. They see the optimism. Dude, Tim's printing. I want to join front runners. They join front
runners. They see other people printing. They're like, "Holy [ __ ] I can actually do this." And then they see the
curriculum and then they're like, "Dude, I got method now." So they're insanely optimist um like they're really like uh
optimistic about the opportunity and then when they realize how difficult it is to deal with the roadblocks, deal
with restrictions, um they find things hard. There's this valley of despair. They're like, "Oh [ __ ] it's going to
actually take a lot of work." And then that's when the real work starts and you go step by step and build. Usually
around this point is where people give up if they're working by themselves, right? They're just like, "Ah, [ __ ]
this. I'll just stay at my job. Ah, [ __ ] this. I'll just continue to trade. Ah, [ __ ] this. I'll just continue to get
washed and rinsed by prop firms. Uh but that's why you need a squad. Not only you need like really good mentors
that can have your back and answer those question, those things that feel like roadblocks to you, they're just speed
bumps to me. I've seen it hundreds of times. Instead of spending weeks, months getting something figured out or pushing
it out. We can figure it out in hours if not minutes. Just jump in the voice channel and Discord. Uh our guys are
very [ __ ] active. Um and expect if you if you're going to apply, you should be active as [ __ ] too, right?
Uh when you're looking at the growth path too, um I wake up like a [ __ ] baby knowing
that I'm an AI. Like a lot of people are starting to get very nervous about their jobs. I've had close friends have their
dads lose their jobs u literally due to AI, just mass layoffs. Um and it's something that's going unspoken right
now in the economy. The economy might be going up and up and up because of the intrinsic value of some of the things
that we're building or speculative value. But when you look at the lives of the average American, you don't want to
be the average [ __ ] American, right? People talk about hitting 10 20k months. Build yourself a business that allows
you to potentially make six figures a month, right? I'm not here to make any earnings or income like claims. Um I
don't even have any guarantee to what I do, but I can guarantee that if you work it, it works. uh
there's a principle in life uh you know Newton's law where you put enough in you put any input there will be an output
there will be an effect and if your input is working 12 hours a day six days a week 30 days straight working hard
towards closing AI deals understanding your niche understanding what your offer is being confident and certain that
you're able to deliver amazing results for your clients you're confident in your system you're confident when you're
selling and you're doing that every day how the [ __ ] could you not succeed? How the [ __ ] could your output not be hella
dollars? I understand there's, you know, 172 of you are goats for staying to around the end and we'll do Q&A in a
little bit. Um, but like dude, it's people don't understand, man. It's just
like, bro, if I could reach through the computer right now and tell you get an AI, I wish I could. Um, even for my
brother, helping him start a good amount of stuff cuz it's like I have this much certainty in what I'm doing and I see
the opportunity is so real and I get it. Everyone in all 170 of you guys in here just want to make money. I understand
it. Life is [ __ ] hard. [ __ ] is expensive. [ __ ] gas and Cali's [ __ ] 10 bucks. Like what the [ __ ] I
go out to random dinner with some like we spend like what 500 bucks at Uchipa like it's ridiculous like you know like
money matters right I often made I just made a post I was like brother makes 10 grand a month that's three bottles at
Mona I pop three champagne bottles like two hours at the club and it it it's just that's what you make in a month
really right I go to dinner and just I just make sure I take care of my family, go
on a nicer dinner, 3500. Shit's just expensive nowadays. You need to make money.
Uh, and you'll never make the amount of money that you want just having a job. U, jobs are cooked. U, and we're
entering the internet money wave where you just have to look at what you're passionate about. I'll be straight up,
too. All right, let me put the booking link. I want you guys I want to speak to every single one of you guys. I'll have
team members as well. I'll put that link. book your call. All my team members are people that understand
everything in AFR and can give you the best idea about what's going on. Um, but don't book that call if you're not ready
to commit. And if you don't understand that, like you're going to have to go all the way. Um, you're actually going
to have to commit to this and push because we don't do half ass [ __ ] over here. Um, I love being a coach. When
people when I'm on TikTok live and people are like course seller course seller uh I'm like yeah I'm proud that I
sell a program and I'm proud of the results that I have and I'm proud to be inspiration. I like being a coach. I
like being recognized and I like being on social media and I like teaching others and I like making impact. I
understand how much support these mentees need to succeed. Uh bro, when I first started, I'll give you guys some
lore. So, I got addicted to hard drugs uh in my freshman year of college and I ended up losing my girlfriend. Ah, I
still miss Amelia for real. I ended up losing my girlfriend, losing my job. I was working at the VA at OSU as the
youngest federally funded neuroscientist in American history, studying long COVID. I was literally studying
neuroscience. I lost my job. They fired me very quickly. I lost my apartment. I couldn't afford it because I was just
spending it on drugs. Um, what else did I lose? I lost connection to my family. I was too ashamed to call or text them.
And I was in a point where life where I was literally just sleeping in my car, showering 24-hour fitness, and then just
like going on like Tinder dates just to raid these girls fridges and sleep on a bed. Like, I understand the struggle.
And I was like, "Fuck it." One day I was like, "Fuck it. I'm gonna change my life. This not the timeline that Tim
Chow should be on." Um, and I was like, "I need money now." And I decided to sell uh Medicare. I went to Goodwill to
try to find a suit. It was like $79.99 for the set. I couldn't afford it. Uh I had like 13 bucks on my debit. No, no
credit card. Um and the lady just gave it to me. I begged her. I was like, "Please, this is actually for a job that
I need. I need money." And they just gave it to me. I tried Medicare sales, failed.
Tech sales, failed. Vivant, failed. And I was like, "Fuck it." Like, we just have to do I want to do something
online. I see people running up with like some sales [ __ ] online, high ticket sales, selling agency and info. And then
I ended up getting a credit card, put a 12K loan and bought into Cole Gordon [ __ ] And that genuinely changed my
life. My first month I made $0. The second month I closed one 2K deal. I made two $200. In the third month I did
over $20,000 in commissions. I closed over a quarter of them. Uh, and I remember at that stage in my life, I
would call them, call the success managers and coaches every day, text them every day, annoy the [ __ ] out of
them. Uh, and that's why I succeeded. And that's why I'm still a course demon to this day. I've easily spent over 100,
200 grand on like programs, masterminds, conferences, events. Um, because I know how much of a cheat code it is to just
have someone where I want to be in life tell me what to do. And because of that, um, the month I
graduated with a neuroscience degree, I made $54,000 in commissions. I lied to my mom about getting into med school. I
lied my to my mom that I took the MCAT. I lied to my mom that I passed the MCAT. Um, but she was fine with it when she
saw 50 bands made in that month. And then when I graduated, um, I started building my sales agency,
managing a bunch of different sales offers, going from closer to managing sellers and closers, and then eventually
starting my own offers. Um, and now I'm here today, and maybe you guys aren't in such an extreme situation. Um,
like maybe you guys aren't in such an extreme situation, but I understand if you're going to be putting your dollars,
your time, your energy, and like actually your time, your time is very valuable. I understand all of us, all
160 of us in here. If you're actually going to be investing in me, like I'm gonna take care of you. Me and Joe, the
support team, we got Dian as a concierge. I get what it takes to help someone succeed and I love doing it. Uh
selfishly, like I'm running an agency that's doing six figures a month and the info company also makes six figures a
month, my education company. But unselfishly, I actually love changing lives. This is actually what I love
doing. It makes me so [ __ ] happy. when Chris Estrada, like let me show you the the text. When Chris Estrada goes to
our Discord group, um, and he shares that, look, let me show you guys.
Um, yo, fellas, just dropped my greatest investment. Um, my greatest investment
ever on an engagement ring, making my girl a wife. We locking it down. Um, it makes me so happy when guys are able to
Chris literally a couple weeks ago quit his job. He was able to quit his job because he's now selling AI. Um, and now
has the confidence to lock that girl down. Shout out Jesus Christ. Uh, and be able to have that confidence to do so.
And that's like me closing a 30K deal. I'm happy when I see that. Like I'm fulfilled. Like, dude, it's that shit's
lit. Um, but hope you guys got sauce. Tag me in a post. Take a picture.
Uh, tag me on your story. I'll repost it. Um, and again, book that call. I want to I'm very adamant that our team
will speak to every single one of you. Even if you want to buy or not, if you want to join AI for others or not. U,
but I'm going be straight up with you. If you're going to book that call, at least be serious. Be serious about your
life because you only have one. And genuinely be serious about your business. your business will potentially
be what feeds your life and your life is very important. You only have one of these [ __ ] Um, so be adamant about
it, right? Don't like man like I I think about, you know, don't try to compete against your friend. Don't try to
compete against me. Compete against the best version of yourself, right? Uh, like when I look at all the Tim Chows in
every single universe, I'm probably top 1% of the Tim Chows. I'm proud to say that.
And I want you guys to have that moment, too. Um, to be able to have confidence and live life the way
that you want to live. If you I I'll say this, too. If you guys don't like AI, don't do this. Don't book that call.
Don't do it. You don't have to sell your soul to make money. There's a billionaire off whiteboards. There's a
billionaire off windows. There's a billionaire off blankets. There's a billionaire off paint. There's a
billionaire off zippers. You could be a billionaire doing anything. So you don't have to like I don't
understand why people will sell their soul for money while some girls would be [ __ ] Only Fans girls for only a one
two three million a year. At least get paid 100 million. Like [laughter] like do what you're passionate about and
you will succeed. [snorts] I promise you this is the hack, right? If you if you look at this AI
opportunity and it's something that you're passionate about, something that you're hungry to learn and master,
um something that feels like play to you, something that has a positive impact for the business, the world,
rip that [ __ ] uh it's rare to have alignment with all these things. And like I know this is a
big, you know, I'm not just trying to like teach you guys how to sell AI. I'm teaching you guys how to sell AI to make
money and make a livelihood. Uh, and that shit's so real. Like, uh, yeah, this front runners is more than 5K
if you think about it. Um, one consulting call with me is 1250. I'm sitting in there all day. If I just help
you close one AI deal, you're going to make like five racks. I should be able to help you close more. Uh, there's
Okay, let's do some Q&A. Let's get it. All right. [sighs] I'll congratulate you guys as a Q&A. Let
me let me let me rest my mouth for a bit. >> Thought up the Q&A. Let me use the chat.
[laughter] The Q&A. I'll answer every single one. Every single one. >> How much has investment for AI for
owners been putting some money aside. We have different plans. We have different uh programs for different people at
different levels that start and scale. So, I want you to book that call. I'm gonna put it in chat one more time. When
you book that call so you actually speak with a representative that can actually get you all the information you need to
make an educated decision for yourself. How do you help scale brand new niches? Yeah, you test doing everything. We do
every acquisition channel, SMS, email, hit the phones, ads, SEO, AEO, referral partners, strategic partners and you
will see after getting enough data and tracking everything what works better than the other and that you continue to
double down. I run a small AI build shop. I sold three websites so far and have about 80 days to hit 30K. Hit 80
days only 30K. That should be like one deal. I'm trying to pick one niche and one offer to push. Brother, we're not
2020 Hormosi anymore, right? Hormones is a backward mindset where it's like, oh, one offer, one funnel, one. How about
you just do multiple? If you have good business acumen, you got the minest touch, touch everything. People know Tim
Chow got the minest touch right now. I got so many equity deals that I'm just turning down. Don't want to focus on my
main niches. Will there be a replay or recording set? No. Uh, is there anyone uh
for AI consulting? run ads to VSSL page versus lead form for AI agents. You can test, but typically landing pages always
work the best when you want to educate the customer. Usually when you sell AI, it's about making your customer problem
aware. And usually if you're finding a a niches, if they're not problem aware, you can't sell them anything. And it's
like more and more you have to you have to be able to have that conjunction or else it's like you're kind of cooked.
Can you get your first client within a month only cold calling with Lanner? Yeah, you can get we've had CL we we
have students get their first deals uh within their first week. Like you could set the whole business up in like two
days. Uh we we got AI AI chat GBB chat GBD for real. Um yo, so we're going to have five devs like how did you do and
so operators going to try? So what happened to AI front runners is when we started AI front runners, I just had a
list of like over 200 developers that people have access to that people can arbitrage and then two of my guys got
scammed. Uh one of the times they just disappeared and the other times they just cloud coded that in 10 minutes. I
had to go out of pocket and pay them because I was the one who referred them. So, we switched to a different model
where me and Joe managed 20 different pro uh devs and we'll we'll just have direct prices where people can arbitrage
our guys. And then people started complaining like, "Oh, you're just trying to make money off the back end."
Even though I didn't make a single [ __ ] dollar. I I don't make money when pay the devs that we have that you
have access to inside Front Runners. I don't make a dollar and I've never made a dollar. Uh that's not the backend
money I'm trying to make. Uh but then people were complaining and I was like all right we'll bring back the dev list
and that's why we have that marketplace now with vetted people and then I also teach guys to find go into school groups
Facebook groups discords and then just be active with the community of developers and once you have those jobs
and you post it you can find who's best and who you want to work with these these are just partnerships you need to
build over time these are devs that we've collected over the last year. How do you uh let's see. Instead of nuclear
method, can I just cold call? Uh yeah. Are you five years old? You think Tim Sha cold calling all day? We're doing
things at scale. You want to do things that you could duplicate, replicate, and the year. At the end of the day, I'm not
a trader because traders have to have to clock in, right? I'm building an agency. So in 10 years, I could just [ __ ] off. I
can't wait to just [ __ ] off and never post again. Like genuinely. Uh opinion on Grockbot. Best thing ever. We
just had a engineer at SpaceX come and speak to our group uh two days ago. Absolutely spit uh Grapot. The
difference between Grapot and Chatg Cloud stuff like that. Uh each agent has their own computer with their own
desktop and you can log into stuff on Chrome. It can just do [ __ ] for you and you can have like 20. How can I find
developers with no network? Uh school, Facebook, uh Discord. How to get around compliance on SMS with GTM? um
there will be a button for it but we've set parameters to make it safe for you guys but technically it's gray area in
person versus remote channels I mean everything I do is remote but the thing is when I go to inerson events I have
people add me on socials so it builds that rapport and when I use my social I can meet people in real life too so it's
good to have both but the thing is in person it's really easy to strike those deals because a lot of things about AI
is about trust trust that if you actually you can actually get the job done and say do what you do do what you
say you do Tim loves crockpot yes I Best first niche and service to sell to close your first deal. There's no best niche.
Maybe try something in your background. We have what? You could sell AI in any business. I love being an AI because I
can go to the sauna at lifetime and do business with anyone. And because I have Luma Luminina demo software that I can
immediately, oh, I'm in the plumbing niche. Look at this. I can just saw something up in 30 seconds.
Do a lot of you guys on your team do a marketing service business? Yeah, we have a good amount of guys doing lead
genen. They have lead genen agencies and they power it with AI or they run ads for people. They have uh uh traditional
social media marketing agencies, but they're running their sales, client acquisition, and all fulfillment using
AI, so they can scale like crazy. Um should I have systems in place before getting the client? No. Like honestly,
you guys can close AI deal today, close them over voice AI, collect that 10 grand, and then just arbitrage. Just
have someone do it. A lot of the times like people aren't like people need that confidence in what they're selling, but
just do a few deals and then you can templatize what you have and you can sell more of it. Have I start getting
setters and closers? Go on socials. Uh, find setter and closer coaching program, sales training programs. Hit up the
people on Instagram. Like, if they have students that need these positions, I live in Netherlands and we have so much
AI rules and data rules. Yeah, you're cooked. You got nerfed. Is the AI agency deal going to really help me? I don't
have more than three invest right now. Uh, yes, I will. What practices do you have in place to secure client data? You
need a pen test. You need a penetration test. You need to understand security. If AI can make it, AI can break it.
So when you have to be hypoco compliant and for me I'm in the clinic stage in the peptides are you well moving into
tellahalth where like heavy on compliance you need to understand that at a very high level we have guys in
front runners I can make sure you can get that done and our devs are also aware of it too how hard is it to do
[ __ ] without a dev hard is lack of selling high deals due to a lack of belief inside that it's a lack of it's a
it's just purely limiting beliefs if you're not making over 100 grand a month you just have limiting beliefs that's it
li limiting beliefs on who you are what you can do what you can sell who you can sell to and how fast you can succeed
U genuinely I feel like Kanye for real rap rabbit like dude if I can make if if you if I wanted to be in the NBA I
genuinely in my mind think I could be in the NBA like if I wanted to go to space like be a be astronaut I genuinely if I
drop everything I know I could be astronaut that much confidence in who I am and what I can do right um how do you
find the best apps when they come in I don't know what that means I currently a setter been one for two months now sales
skills still I'm trying to have sales before I jump in AI limiting [snorts] belief we have guys in AI front runners
that have zero sales experience and you know air for an interesting group it range from like college kids that are
very ambitious very hungry see the AI opportunity all the way like software engineers at Amazon Stripe we got a guy
at Netflix and uh they're still coming to me to learn how to build up build a business build the offer actually sell
it but it's a process over time what if they want more clients more customers more bookings paid ads do you have
someone who does paid ads yeah we have a good amount of guys AI front runners that run AI ad agencies we have an agent
or we We we're partnered with a software company where we can run all the ads on autopilot. It will create the creatives
using AI. It'll do the targeting. It'll post it. It'll create the campaigns. It'll optimize it based on the winners,
everything. Like AI is more far ahead than you think. We don't even open up meta ads manager anymore for real. Uh
how can we convince business owners to adopt AI when they worry it will take away the personal connection with their
customers? Uh then they're not a fit. Go to the next deal. Do you think sales is a commodity instead of devs? No. Devs
are the commodity. When I post into these little dev groups, they have this thing to do. Everyone hits me up. All
these devs are just waiting for work. When I'm the middleman, I'm the guy actually the deal originator, right?
When I make a post and be like, I need devs. So many people. There's more. There's
there's hundreds of thousands of devs. It's not millions of developers that can build this stuff. There's only tens of
thousands, hundred thousand people selling the AI, being the middleman doing it the right way. How do you stop
an AI texting agent from uh if I make a SAS for a client in a niche? going to sell that same software to every other
client. Yeah. Um only if you make sure that it's not just custom and proprietary to them. But you could
basically sell one template of something. If you let's just say you own a detail business and if you've
implemented AI in five different ways of your business that allowed you to scale and 10x your business, you can now go to
every single detail business and sell what you just made for yourself. U just closed my first deal. Your sauce
1K upfront and 5% rev share. Another deal in the works. Hell yeah, man. Congrats. Trying to lock in and need to
quit my job. How can I stop being a [ __ ] and actually lock in? Um, you just got to work more hours. It's all
about time compression. You need to compress the time that you work. Um, if you're one niche and you're spending six
hours a day working, you could be in two niches and spend 12 hours a day working. You have, if you're using already doing
two client acquisition channels, um, in and you're spending six hours a day, now do four client acquisition channels and
spend six hours uh, 12 hours a day. Top tools you recommend? Luminina, Tri GTM, uh, Apollo Clay. Why are you so keen on
helping people? uh because I've been helped too and I I'm properly monetarily incentivized to help people succeed as
well. Um best super agent employee is the uh super agent that you build yourself for voice agents. How would the
best way of outreach to get large franchise deals? Emails, group emails. Uh should I have my systems and
LinkedIn? U should I have my systems in place before getting to the client or should I just hit the phones ads and get
the client first? Yeah, go get the client first and then the devs can always build it out. I don't build [ __ ]
before I get the money. It costs money. Uh and our developers already have uh if you join front runners our devs have
already templatized voice AI as everything SAS here I'll show you what we can build let me screen share um
I'm in a room full of dancers all so this is what I meant like when we when I have clients and they pay us like
10 racks like we actually have a portal for our clients. So this is what the client will get
after they pay us what they paid getting set up scheduled in build revisions any updates any support it will ticket will
go right to us um like Luminous offers fire because we we could just have all of these different ones that all these
niches that we could demo uh you could demo a good amount um and then where's Lumin fulfillment so this is kind of
what we've set up for pricing like uh we have people sell a website build for like 5k plus they'll just use us um CRM
pipeline they'll sell for like 10k um residually like 200 a month. Um, you just like basically 10x these prices and
you can sell it. So, we have a good amount that you guys can sell. Um, yo, what's good? What's good? What's
good? Um, are you going to release it from what if they want more? Okay, we would off the top of your head, how
would you implement AI into uh flower wholesale business P2P? Uh, just how they organize the products, customers,
the different SKs, different um uh back uh just a lot of the admin work. A lot of the times when you think about a
business, if it's a logistical business, you could empower with AI and do insane [ __ ] for your clients. How do you
[snorts] build trust? Uh, a big way to build trust is building a common enemy. The common enemy might be
the business owner themselves, right? Like one of the ad angles or like the VSSL angles is like was me telling a
story. Um, and this story was like I I know the owner of Go Detail. Uh, he uh owns over 500 franchises, cartooning
franchises. He's one of my best friends. and he was building this dispatching software. Um, and he tried himself for
over three months, spending about four hours a day, spending about 20 $30,000 in token usage because he wasn't able to
do it right. Um, and instead he just decided to pay us 80K and we did it in under two weeks, way
better, way faster, and he spent zero time. Uh, and I use that example a lot because the common enemy that I I strike
is the business owner themselves, right? There's just limiting beliefs on what AI can do now. And I always try to just
tell them like I can show you cool [ __ ] Uh what kind of services do I need devs to fulfill? Uh how do you stop an AI?
Okay. How do you sell outcome with no general? Uh advice if you're trying to start this business while working in
corporate. Yeah. Every hour you're off corporate, you work hard. Um you should expect that out of yourselves. Um if
you're in college or if you're working a 9 to5, uh that's your problem. You put yourself in that position and now you
need to get yourself out of that position. And when you're out of that position, you've done that yourself and
now you can be so so happy that you've succeeded. U but the main thing is like you you just
need to spend all the time possible. It's about time compression. Um you know, if you truly look at your day, you
have a schedule to do it. Do you have four hours a day? Do you have six hours a day? Like I I I wear a Whoop just to
show you guys I'm really about this [ __ ] Like I will sleep three hours, three hours, three hours and a half, two
hours and a half, four hours, five hours, two hours. Um because I got [ __ ] to do and I've been working since 7:30
today. It's currently 9:30. It's a 14 hour day. Uh I consistently put these every single day and when people see me
DJ, it's valid. When I go out and have fun, I can actually have fun and have something to celebrate. Uh but I get it,
man. Like dude, you you got to understand though, in AI, you're either going to get replaced. Um you're going
to get replaced and cooked or you're going to do the replacing and profit and and and cook people and and do do it the
right way. Um, I want to make sure you guys, if you're a part of my audience, you guys are on the right side of this.
[snorts] Thoughts on Muse? It's pretty fun. How do you sell outcome with no general idea? Like, okay, so when you
jump on that call, you already need to do research on who they are, what top AI. When you jump in a call, you should
already know everything about that niche and their top three pain points and how you can solve that with AI. And then
when you're going through that call and going through that conversation, you're identifying if they need all three or
they just need one or if they need just a few things that's present. You don't always have to have to strike the
biggest deal up front and just take like like you don't always have to strike the biggest deal and do overhaul. I often
tell clients like yo I don't want to take all the keys to the kingdom. Let's just start with the first three things
that are the most pressing that I think will change help push the business forward the most and then after that you
can grow in some more. We have stage two and stage three that just allows you to do more work. And that's also why I like
build a release model where I can just price one thing and continue to start charging more. If you don't have a tie
down niche, how do you market? Uh, what tools are you using? Uh, just claw T3. How much recurring revenue do you
make or is it onetime deals? Uh, in terms of MR, maybe I'm around like 50k a month. Um, I don't really do Mr. So,
it's like pretty tiny. Um, and the build and release, we're doing close to 100 grand, 150 grand. Me and Joe have
been on pace to do like 40k weeks right now. So that's 40k weeks times 4 [snorts]
160k. Uh real question, my current situation, I'm working under a CEO of a local small
AI company. I got introduced in high school. My niche is mortgage industry deploying AI GHL for Dude, if you're
selling GHL, you're missing the entire AI gold rush. The reason why a lot of you guys have been brainwashed to think
GHL is good because GHL is a very strong affiliate program. So there's a lot of YouTube videos and like content online
about it, but it's really not that great. Think about the people that use Gohigh level. Why do they still use Type
Form? Why do they still use Calendarly? Why do they still integrate with ConvertKit for instantly
or have Twilio tied to different messaging services? Just go high level does everything but it does everything
at awful level. Uh do you think Peps are valid in Europe? Sure. Or what is example of something of a niche that is
growth heavy? Uh you can do research. You can ask clad the niche that you're in like make sure that you're passionate
about it. And one of my best friends, J Park, he was in ecom and he used to sell beauty products and was doing 100 grand
months, 200 grand months. You might think that's good. It's really not. It's really easy to blow through 100 grand in
a month. Uh, and he wasn't really passionate about it because he couldn't even be involved. It's literally girl
products for girls. And then he started selling peps, which was something he used, he was passionate about. He loved
working with influencers, loved being in that niche and taking it, understanding everything about it. And he does over a
million dollars a month with it. He found what he loved. a niche that he actually cared about and wanted to grow
in it. Um, considering using uh reception is an
entry product and upselling clients. Yep, there you go. So, a lot of it that entry thing is leads or ads or voice AI
or one one one AI thing as your entry point. Your foot in the door isn't the call. Your foot in the door is doing a
deal with just a couple that's worth a couple thousand. And then from there, you can do overhaul deals that worth
tens of thousands of dollars that you upsell over time. And by that point, you should show them that you're the
professional and you're actually a professional. You show up, you're the AI expert,
and you can actually be responsive, right? I'mma put the booking link in chat one
more time. I swear. U that's the portal. Hold on. [snorts] Let me get the right link. Um
here, use this to book. Um, if you guys want to join for runners, just uh book your call there. We we do want to speak
to every single one of you guys. Um, we'll try to get it done. Um,
it's pretty fun. Let me finish answer these questions and we'll finish uh this twohour long class. Holy [ __ ] it's been
a crazy call. Um, is your clothing favorite Andress? No, it isn't. It's based off Cole Gordon and Jeremy Miner.
Um, I don't really know who I know who he is, but I don't know really what he's about or the sales stuff. Do you still
use classic automation like nan make zap year? No, I don't even have an account for those three things. Um, but
guys, it's been two hours of this free class. Take a picture and tag me. I want to repost it. Show some love. You got
sauce, please. Let's check chat. W's in chat. W class or no? Marlene, pay more
attention than my college classes. Yo, go Derek. 130 people in here. Go. Um, hey Berg, England, class is amazing. A
much love. I appreciate that. No, Dy's in chat. Ethan, shout out Ethan. Shout out Armando. Shout out Noah, Jacob,
Abdul, Raphael. Bro, we get into it. U Ola. Um, guys, book that call. I want to talk to every single one of you. I want
to make an impact. Join the squad. join a winning team. Uh when you're part of a team, it's how you get [ __ ] done. Uh
this is a cabal. This is a mastermind. Uh we do these inerson events. We got the next one's in Toronto. The next
one's in Miami. I spend at least $10,000 on the Airbnb transportation and soon private chef. Make sure all my guys are
good. If you're an AFRE, you can pull up. I don't charge anything. I do not charge anything. This is not an upsell.
It's just something included in front. I actually see my guys. I'm not a computer girl. I actually see my guys because I
actually make the money. I'm not scared to see them because we actually get [ __ ] done. Uh
W's in chat, guys. Let's get it done. Book that call. If you guys have any questions, uh DM me on Instagram. Go on
YouTube. Here. Here's my YouTube. Uh just type in Tim Chow. But um I'mma put the link to my YouTube.
and we're going to twist some sixes. All right. [snorts] Uh I want to see myself on y'all stories
and tag me so I can repost it for real. >> And every deal that we do, I want it to be six figures, you know? I I don't
anything on that. >> The way that I think about it is I like those I like striking those, you know,
those two to sixk deals that are like we should be booking calls every day and trying to close one a day. And then I
want to work on those juicers that I get a couple times a month that take one, two, three months to close. And you do
th those both things, it'll give you those big cash injections while you don't have to worry about like when the
big next big deal is. You know what I mean? You can just have that cash flow still running an agency at the end of
the day. You know what I mean? >> Yeah, 100%. It's why like I don't know. I sent you like a preview of that
content system we're doing. I want to get like an organic system running for clients where they can basically be
posting as much organic for like a thousand a month and then just have that as like a separate offering which we can
just spin up so quickly. Don't need to worry about it. >> People will jump at that. That's cool.
>> And then just focus on the custom agents and obviously we like our big thing is focus I know you don't like to but
focusing on MR like we're just like >> Mr. Yeah. >> Yeah. No, no, no.
>> They're slowly changing. I mean, most of the deals it's it's becoming a >> non option.
>> Like 10 10 minutes max. Yeah. >> Uh yeah. No, no, it's it's um >> you can stay if you don't want to go.
>> Yeah, I want to go to the gym. >> Sorry about that, guys. Wi-Fi isn't good.
But um those MR deals, it's slowly becoming a non-option when it's like there are things that are recurring.
>> Yeah, 100%. And also like for us, we look in the sense that we're so valuable to a business. Like look, I've said
that's 100K deal, but it could be a 200, 300 because they're probably going to be with us for years. Like they can never
get rid of us because >> we provide so much value. >> So I'm I'm starting to realize, dude,
it's it's a RR that might be even better than MR. >> Yeah. Like because it means it's it's
going to be years, five to 20 years up. >> Exactly. Exactly. And like so when you're just scaling these big big
clients, you you can be at 20 clients and be at, you know, millions in ARR. Um it doesn't it doesn't take too many
clients actually. >> It really doesn't. >> It's qu
My Alexa's going off. Never mind, Alexa. Don't worry. Um bro, like it's it's insane when you put
it that way. We just getting our own like GTM sorted now. >> Yeah.
>> Um as well and we're going to be doing 10,000 emails, thousands of LinkedIn, like just getting all of that sorted. Um
and it's like it's cheap as well. Like if you run it yourself, like it's a few hundred a month.
>> Yeah. >> Um like it it's so worth it. But I'm I'm not good at like I I haven't been in
like an e-commerce industry, things like meta ads. I think that I'll probably just hire someone to do it and give them
share. >> Everything is easy to learn. Everything is easy to learn. But I feel like I
haven't got the head space for it, you know? I'd rather let someone who's good at it just take over.
>> Yeah, limiting belief. But you're also right. Um, [laughter] but I wanted to do I wanted to take like
about 10 minutes um just ask you questions about front runners and then a little bit about your business so we can
also take a look at this in like half a year and see where you're at. Okay. >> Yeah. Yeah. Yeah. For sure.
>> But let's jump into it. Um, who are you and what do you do? >> Yeah. So, I'm Louis. behind me who might
pop up is Eric, my business partner. [laughter] >> We uh sell custom AR agents to
businesses um tackling their backend office, etc. But ultimately, you know, we can kind of build out anything that
anyone wants, but we focus a lot on the back office side of things. Um >> and when you say back office, what what
are you literally building, right? >> Yeah. So we're So we're tackling custom agents which they they seamlessly
integrate with the business's current workflows. So they copy their own workflows that they do custom to them um
with up to 99% accuracy, which is what we're currently at. Um we're talking anything that takes any admin time,
which is stopping a business from being able to take on another job. Um it could be as simple as invoicing. like
that's the most simple that you get it to. Or it could be, you know, matching up data from
10 different endpoints to get a final result and then saying, "Okay, we need to chase up Tim from Front Runners
because we haven't got this piece of data that we need." Sends out an email to them, handling all of their client
coms, support, everything like that. Um, >> you describe it like that. It seems like these overhaul deals, it is just like a
bunch of these little things that make a big impact together. You know what I mean?
>> 100%. Because it like with what we've done, we're talking like 30 workflows and over time that's hundreds of hours a
month that they're saving. So with with these workflows, I actually end up not doing much of the work because I
basically send them a form and I in that form I extract every single piece of information on how they do that job and
then I and then I just set my agent up to copy it and that's it. And if if there's any piece of info I don't have,
I just send back another form. I need this, you know. Uh I even added voice dictation to my form so that they can
just brain dump everything uh in there. And like that's a game changer because before when we started this business 6
months ago, we were spending so much time in this architecture building things that we didn't actually
understand ourselves. Let them build it. They're almost doing the work to replace themselves. It's quite peak when you
actually think about it. But it's I just know that onboarding form is fat. It's a fat onboarding form. Yes,
>> it's massive. Um and like we we try to do it in stages. Like first we just find out what tools we need so we can map out
all the connections and then we'll say right you know here's like a bigger form. Take your time. Uh we get it
updated as soon as you you know go through it. So you know don't stress about it. Um but make sure that you give
us every tiny piece of info that lives in that brain of yours because we need it. Um, and then yeah, the rest of it is
just kind of simple stuff. Setting it up. It's not that hard to then set up if you have the good good contact, good
info to give. >> Yeah. And what was walk me through your most recent deals? How much were they?
>> How did you strike them? What what would you offer? >> Yeah. So, our most recent deal was for a
contracting company. So, we offered basically um a command center where they could view and easily approve all their
agents actions. And within that we had five agents with about four or five workflows per one uh upfront build cost
uh 24K and then monthly I think it was 6K uh for 12 months. So overall it was nearly 100k uh revenue for us
>> which is obviously very nice. Um, and yeah, it's kind of just a there's one side of it, which is the decision makers
in their company can now see all their data, see what they need to see, everything tailored to them. And then
the people who keep their jobs in the company can just approve things with so much ease and can increase their
operational capacity and what actually matters instead of doing all the BS jobs that were taking them tens of hours a
week. >> Yeah. I I I often tell my B2B clients like, "Hey, what I'm doing here is yes,
I am trying to replace some people in the business or replace people you would have to hire, but the main thing I'm
doing is empowering your A players to be better with AI." Exactly. >> Your A players should not be doing ABC.
>> They should be spending time doing XYZ. >> 100%. They need to do what they're actually paid for.
>> Yeah. Paid, >> not this this other stuff. And it's a huge problem in so much of the business.
And also they're also usually not like that good at it. Like they take so long. They don't want to do it. You know,
you're messing with morality. You're messing with so many things. There's an endless kind of premium of what we do.
Um it's so valuable to anyone inside the business, not just the decision makers. Those who end up working alongside our
systems, this changes everything for them. >> Exactly. Exactly. Uh no, that's going to
be a great deal. I want to see you strike like at least one of those a month. Um the dream is one a week for
me. I'm trying to hit one a week on those big ass deals. >> Yeah.
>> Um but >> when did you join Front Runners? What did you I'm curious what did you think
Front Runners was? And then now being in it for for a minute like what do you know it to be?
>> Yeah. So when I initially joined like I I spoke to you and kind of what I wanted was dev action uh you know we didn't
really have connections in that sense and also just peace of mind that the devs that we would be handing off work
to uh would do a job to our standards cuz we do hold ourselves to a really high standard um and that's really
important and I think that since being involved for me I think the best thing is the kind of mini golden nuggets that
you just always get right and how that kind can get mine or Eric's whoever it is creative juices flowing where it's
like okay you know here's this I don't just need to copy it but I can take it in and be like okay this is how I can
use that and make a big difference for my company so even for example scoping works I wouldn't have probably got that
deal over the line if I hadn't improved my scope now I did it very different to how you guys but I all spawn from seeing
how you guys do your so >> people are selling like different AI and different niches and it requ it it
requires you to think >> exactly make it work for yourself, man. >> Exactly. Right. So, that like that piece
of info has had a big chain of events for now what's ended up being a big deal. So, I take those golden nuggets
and I think that that's the best part. And being alongside other people, you know, I when I joined the community is
much more than it is now. Yeah. >> So, like as it's grown, like that's really good and just knowing how many
calls you got. Obviously, it's hard for me. I can't join many calls being from UK, but the fact that they're there and
knowing how much time you put in and sacrifice into it means a lot as someone who's paying to be there.
>> I appreciate you. So, I care about my guys for real. Literally just want to see you guys rip.
>> Yeah, of course. >> To add to that, to add to that as well, I feel like the calls, there's so much
value that we get from the calls. Like me and Lou will be messaging each other literally as the calls are going like,
"Oh, that was a dime." >> Yeah. >> Let's let's save that to the bank. Let's
keep let's keep that in the vault. We're going to be using that. >> Yeah, 100%.
>> I feel like business for you two guys. I promise you business will always feel like one more thing. Just let's just fix
this and we we'll crack it. Dude, this is what we need and we'll crack it. It's that constantly.
>> So, it's about iteration. And I love that you guys can identify that and actually take action. Um,
>> what's the goal for the end of next year, 2026? >> Yeah, I know right now you guys, it's
like a pretty big range. I >> Yeah. Yeah. So, I've kind of put it to tax years, right? Because I want to be
out of the UK. So, hopefully, you know, don't let uh HMRC see that if you post this. [laughter]
Um, but yeah, like look, we we should be at half. So, we're at a quarter of a mill revenue now. We should be at half a
mill by come this tax year. And then the next one, I want to be at multiple uh millions a year in AR. That's the way
that we look at. >> Let's set that resolution. >> Yeah.
>> In in our mind, I think that's the minimum, you know, like that's like >> Isn't it crazy in AI? It's it's just a
couple deals, maybe like a dozen. >> Yeah. Yeah. >> Like a dozen.
>> And also like it's so valuable. It's not like you're selling [ __ ] It's not like you're you actually are providing more
value than whatever you're taking in. >> Um and so you can feel good about what you do. That's actually one of the
reasons I love it. We see the difference we make for these people and you're like, "Fuck, this is sick."
>> Yeah. Yeah. Not only time, but I I always say it's like usually fulfillment is where agencies fail. Like in SMMA,
sales and marketing, if you crack, you could crack it. Oh, >> we completely focused on our product.
So, when I joined you for like two months, I basically didn't sign another client because we weren't happy with um
our product that we had and we just sat there and worked on it day in day out until our product was so good
>> that one like obviously the client loves that great. But two, our own confidence in our own mind was like, "Okay, now we
can sell this for big bucks. Let's stop [ __ ] about because we know how valuable we now are." you know, someone
calls me up, I can I can say, you know, I think I'm the best in the game. You're not going to get better than me, right?
>> Um, so you have to focus on your product and as an agency, that's going to be like just so key for you when everyone
else is trying to do the same thing. >> Um, and like delivery time, response time, you know, one of my clients
messages me, I'll have it fixed within an hour, two hours, done, cool. And that's so valuable.
>> Just being responsive, always on. Always on. That's valuable. >> Yeah. Yeah, one thing that I love that
we touched on is how important not only your product is but onboarding, right? One thing that I've gotten from my
mentors is in the first 48 hours of onboarding, they will have that's their idea of you and your business.
>> Yeah, for sure. >> That's their entire idea. So, I always make it adamant to like create a lot of
artificial success points and touch points in those first two days. Um, but over time, like if you're like that,
they're going to stay a long time. Like we're an AI, man. 100% and like they'll then be early. So
it's like everyone will be playing catchup to them and as a business they they will point a lot of their success
towards you guys. You know we have such good relationships now with our clients. You know call us talking about random
[ __ ] because like they they treat us as like like they're friends. Do you know what I mean? They're not treating
us like we we're just some guys who've done a job for them. Um >> crack the agency whip. It's like
[laughter] >> 100%. >> Yeah. Yeah. Uh, no, it's amazing. What
would you I guess what would you say to someone that's like watching this and they're like, I think I might join, but
it's like, you know, it's probablyensive. >> I would just say like, you know, I think
that in the world that we're in, you have to take a risk like if you want to make it and I think that
this is the best risk opportunity, ROI, anything that you can just get into the space. So whether you know a lot about
the space, whether you're already in it and you just want to scale, or whether you're someone who wants to start, both
of those are leading to someone who's going to be still in this space in 12 months time. And if you are still in the
space in 12 months time, you're going to make a [ __ ] ton of money. >> So commit yourself to it and then you'll
be absolutely fine. >> Oh yeah. >> No, I you you know, I often say it's not
if you start an AI business, it's when. >> Yeah. Oh, 100%. It's also how much you can commit, bro. How many people do you
think have started one of these and three months, four months later, a [ __ ] [ __ ]
>> It's I would say it's like the beginner's optimism valley of despair and then this is where people quit and
then this is when the coaching actually bro that was the trenches, bro. We we had that we had the like that was when
like you're like, "Oh, [ __ ] our product. It's not too good. Like this isn't happening. That client's taking long."
And you're like, "Shit, suddenly we're not making too much money." And then you get out of that and it's just bang bang
bang bang. You can't stop. But one thing one thing that I can congratulate you on probably you two is
that I think you guys understand success is a lagging indicator. You just [ __ ] work work work work all day work all day
it's going to hit like input has an output. That's how the universe works. >> Especially with this like if you if you
work hard there is no way you can't be successful. There is so much opportunity. It's impossible. You cannot
not be successful in this industry if you put the hours in. I remember when I just wanted to hit my first 10K a month.
If I had just hit 10K a month, life would be good. U just this week, we collected over $142,000.
I did over 100K a week. And at this pace, it's just it's a lot of pressure. People often say more money, more
problems, bring all the problems. But I'm slowly learning. I have to start picking my problems, right? There's so
many different ways to scale my businesses. And it's like, you know, just got to choose between the pros and
the cons. And what I don't know yet, the knowledge gap is everything in the pros column and everything in the cons
column, right? To scale a business, you just have to make the next best decision all the time and make it fast. And this
this difference is I'm feeling the pressure like, you know, more than ever, each decision that I make, it doesn't
just affect my team, but affects my students and clients as well, right? Like each major decision I make, it
affects hundreds of people. That's pressure. And you know, I have this Whoop and I
use it for the opposite. You know, you're supposed to use it to look at your sleep and then actually get better
and then look at your health, track your steps. I use it just to see how old I'm getting, how much this [ __ ] is aging me
for real. When I say that and when I hit my first 50k month, I was like, "Dude, I'm willing to die for this [ __ ] I want
a million a month." Last month, we did over a quart million dollars cash this month. I have no idea we're on pace to
absolutely crush that though. Uh but I I always said I'm willing to put blood, sweat, and tears for this [ __ ] I'm
willing to die for this [ __ ] U I'm willing to when when you say blood, sweat, tears, and like I'm putting skin
in the game. Like my acne is awful. Like I do I do not sleep. Uh we just work wake up, get to it. Some nights, you
know, I'll say founder mode 12 hour day, six days a week. Some days it's literally 18 hour. One day, I even
clocked a 26-hour workday. Like, we didn't go out anywhere. We were door dashing food. Me and Joe, we literally
sat in a in a box in a square room and worked 26 hours straight. Um, that's a testament to how bad I want it and how
much time, energy, and effort it truly takes to go from those, you know, 10 grand a month aspirations to now a true
million a month aspiration. Like [clears throat] I used to just say I want a mill a month just to say I want a
mill a month. Um and now when I say I want a mill a month, I actually know exactly how to get there, what KPIs I
need to hit, what levers I need to pull in my AI businesses to scale to that point. Uh it's just it's been such a
blessing not only having mentors uh who have walked this walk and can direct me and say, you know, this is new territory
to me too. like I'll be very straightforward. Like even though I've been in online business for 5 years,
sometimes I still feel like I'm figuring things out. Um like you know I still want to be on the bleeding edge, know
the cutting edge, know the newest, best [ __ ] Um find the latest and greatest ways to make money with AI or sign more
clients. Like I that hunger has to remain and that hunger I I still feel like a kid. Like I still feel like I'm
just starting out in this business and I'm having so much fun with it. And that is what will help me continue to scale.
I often say if you actually don't like AI, just don't do AI. You don't have to sell your soul to make money. You could
be a billionaire doing anything. Uh how could you possibly compete against me, someone that actually loves what they
do, right? I work these long days and I'll love it. I I've learned to enjoy the process. Right? And if it's
something that you know you're struggling with and you're trying to you're just trying to make money with
and you're like oh but to it's like I see them using this method getting rich quick but you don't love it.
There will be a huge problem. Um even for me now like I I'm able to deal with these bigger problems and deal with this
stress and more and more I just feel anxious like my I'm able to deal with all this anxiety because I love it. I
know my goal and I and I love success. I love beating people. I love competing. I love being on top. And that is what will
push me to continue when I deal with these roadblocks, when I deal with these failures, when I when I have so many
different fires going on in my business, right? It's so much stress because, you know, not only do I have to manage my
current team and their expectations and grow with them, there's so many new hires as well, new client success
managers, new developers, new sales reps that, you know, I've tried to build something as self-p policing as
possible. But as the team grows, I don't know what people are talking about. I don't know everything people are doing.
I'm I I I love micromanaging my businesses. I love knowing every number, every stat, clicking every button,
knowing where everything is, right? So, it's it's stressful to me just to hand it off to people and just trust the
system will work. But more and more I've I've learned that empowering individuals to lead, empowering these managers to
manage uh is how I can scale. How the only way I can scale to over a million a month, having the team, right? And
that's why I heavily reinvest in team. Just the other day, someone's like, "Yo, how you're an AI. How are you not on X?
How you have no presence on X?" I was like, "You're right." He's like, "I got a guy. It's perfect." He blew me up to
these numbers in XYZ time. I was like, "Sure. Put me in the group chat." Put me in the group chat. He was like, "Yo,
this is what I do. This is my services." Um, it was just like a quick video. And I was like, "Done. How much?" He told me
it said, "I don't I told him, I don't even need a sales call. I'm just so willing to reinvest in a team and pay
people for what they're worth and what they want." Um, I think more and more when when I reinvest in my team and I
see the snowball roll, um, it's just advantageous for me. Like when I think about it, if my guys are rich, there's
no way that I'm not rich too, right? We've set the business model up to make it happen. U, some of these B2B AI
agency deals, you guys, if you guys follow me on Instagram, you guys see some of these deals are fat. Like just
this week, we had a I had my biggest day, over a $50,000 day, and we had we had a payment come through of $32,000
for AI deal. It was with this guy that owns three clinics. 32,000 AK a month. That's a crazy deal.
And um as I'm, you know, we were also working through this other gym deal worth $557,000
a year. It's stressful, man. It really is stressful, but I'm ready for it and I love what I do and I love being able to
change people's lives and change business's lives by helping implement AI that I know I could do it. There's a lot
of unknown in AI as things move so fast. So, you need to have that confidence that belief, but I'm just I'll be very
straight up my audience like, "Bro, I'm scared too, bro. This is new. All this new money, big deals, huge B2B deals. I
sometimes it's stressful to me too, man. And when people pay you a lot of money, it's stressful. You got to make sure you
get the job done and you do amazing work. So you can sell them more stuff and they can refer us even more
business. But at the end of the day, like that's a lot of responsibility and it's making me more of a man. Like it's
it's making me it's forcing me to become a professional. It's a nonoption now to be a professional. Um and even on the B
TOC side, I have an education company, AI Front Runners, teaching guys how to sell AI. The group is growing so fast
and we're just adding so much on the back. We have a web app. We have inerson events every single month. We have
multiple coaching calls every single day. Multiple guest speakers every week trying to pour into my guys and taking
even more accountability for my team. It's stressful, right? I got over a 100 guys looking up to me for the next best
thing to actually have a good post on the industry to help them scale their AI businesses.
I love it. It's one of the most satisfying things in my life. like just like for my heart as I got into online
money um when I was sleeping in my car shower at 24-hour fitness. I paid cool Gordon $12,000 to teach me. So, I
understand the pressure of like having a mentor trying to make it work. I remember texting and calling every
single day. I remember annoying the [ __ ] out of them. But that's why I succeeded. And you know, some of you guys might not
be in such an extreme situation, but I just want you guys to know that I understand what it's like. I understand
what it's like being like, "Yo, here's bands. Teach me how to get it done. I trust you to teach me what actually
works." Uh, and it's a lot of pressure when it's a lot of people, but I can take it. I'm Tim [ __ ] cow. Uh, we
also have a software company, Try GTM, where there's so many bugs, different fires, data providers, um, falling out.
uh me having to navigate an entirely new industry, a new business, and failing, failing to be professional, failing to
show up sometimes, failing to have the knowledge to be able to converse with the right people. But I'll work through
it. I have confidence that I can figure it out, right? and me pushing every single day. There's just when there's so
much input, when I work so many hours a day and there's so much input into what I want to do to succeed into my
business, the output is mandatory. It will be there. That's why I'm so excited as um you I've worked so hard over the
last 2 3 months and now I'm starting to see the fruits of my labor, but now I'm going even harder, reinvesting even
harder. I want you guys to do the same. um like always uh seek to do more, seek the new strategies, seek mastermind,
seek people to compete with, to grow with, to get mentorship from. Um you you just need this or else you can't be in
your own echo chamber. You can't go lone wolf cuz you yourself don't have enough perspective to know the next best thing
to do in business. Um, I'm just recording this part for myself, but I want to watch this back when I'm doing
over a mill a month. Um, right now my main problems are trusting my hires, knowing what's the next best step in
terms of who to not only who to hire, but what to actually get them to do and how to properly manage that relationship
with incentives. Um, also figuring out multiple client acquisition channels that people say don't work and
that I haven't cracked that I'm burning money right now. Um, but I know that if I invest in the right systems, the right
mentorships and also trying new [ __ ] I can crack it. Um, cuz right now phone setting, emails, try GTM ads, they're
working for us to hit these multiple six figure months. But these others, they're kind of
lagging. And I I know I got to figure that out. I'm also dealing with, you know, a lot of pressure and stress from
clients and like big expectations. I think that's just something where I have to build things out in my portal to give
them a more custom feel, more custom access so we're on the exact same page. That way, you know, when I go out to
eat, I don't have to just be nervous like there's a call, there's this next thing, I could just go to dinner, enjoy
myself. Um, I think I have to hire more client success managers to make sure that everything is tracked more
carefully. Uh I think I also have to be more I know I have to be much more adamant about the data we track the data
we collect and how it's being managed and how it's being managed not only managed but organized [snorts] carefully
u for us to then u serve our clients better make better copy run better ads u you know what like whatever it is like
making sure we're very granular about the work that we do um I think also for me as an expectation is just to continue
to lead from the front line and not let that momentum stop. Momentum [clears throat]
and not that and not let that momentum stop because momentum is hard to gain like that in that S-curve. It's it's
very hard to to go up the S-curve. But when you're at this point, there's a lot of breakage. And I think a lot of it's
building a wide base. Like, you know, if someone gave you an hour to build up blocks really high, you're just going to
start building it up. If someone gave you a day, you're going to build a wide base and kind of like build it like a
pyramid. You can go way higher, right? That's what I'm trying to accomplish. Um, you know, people will glamorize how
much money you can make online and, um, how they're spending their money online and, you know, just the Ferrari
lifestyle, you know, popping bottles at the club, um, going on trips, you know, actually that is my life now. It's kind
of lit, but they glamorize it. Uh, but they don't tell you that how much stress they're dealing with on the back end,
like how much true work they how much [ __ ] they had to deal with to have all this expendable money to enjoy. Um,
it's a balance that I'm just trying to strike myself as well. I'm I'm 25. Um, I think the some of the young like younger
like online money guys I'm working with are super [snorts] young like 18 20 like making just as much if not more. Um, but
now stepping into B2B, I'm doing business with 40, 50, 60, 70 year olds. I know I'm still young in this game and
I have a [ __ ] ton of random [ __ ] to learn. Like when you just look at think about it like this, like look at
yourself just a year ago. How foolish. What was he doing? How much did he not know? I think about that a lot in terms
of me next year. I'm going to look back at myself now and be like, dude, what were you doing? Even though now I'm so
confident in my process system I think I know what's next. I just have to go and try it. I just take the action.
>> All right. I'll actually just show one of my offers real quick. I'm going do a little Sorry. Uh am I still sharing my
screen? >> Give me one second. Let me log into an account.
What what would you recommend on ad spend for valid ad spend to get valid data? What would you say?
>> I typically would So, whatever your ticket price is, like let's say you're selling a 10K package,
I would at least spend 5,000. Basically, my mentality is how do I spend? Usually, I'm just spending the full 10K if it's a
10K offer, but for you guys, maybe spending $5,000. I would just figure out how I can spend that 5,000 as quick as
possible to get data. Um, so maybe like 500 a day for like two weeks or something like that or a day for
>> 500 a day for 10 days and 250 and 20 because of time compression. It doesn't >> because yeah, you just want to compress
the time and understand how you can get data back. But it's also contingent on your sales ability. So, if you're like
not the best at sales, maybe I would do some other strategies like cold email or cold outbound where you don't have to
spend money. >> Yep. >> Cuz if you have a dialed in pitch and
you understand your you you have trust in your sales ability, um you're it you're not risking as much
because you're your constraint is in sales. If you like have a shittier closer, you're not the best at closing,
you might not want to spend a bunch of money on ads because you're basically paying to learn sales.
100 a day to convert paying clients. It's in the learning phase. Yeah. And so I'll basically like kind of break down
for you guys a little bit more CBO [ __ ] Yeah. So with Meta, I'll be dead ass with you guys. Like unless you're
spending like three like $100,000 a month, $200,000 a month, I really like I would literally just launch a bunch of
creatives in one broad ad set to be brutally honest. Um because Meta is pretty smart. Like they spend billions
of dollars a year on targeting. Like I really don't do much interest targeting or anything anymore. I mainly just have
like my ad do the call out and then um what I like doing is like I'll typically run like an instant form. And so for you
guys who don't know, an instant form is basically like a native form on Meta. It's not like a landing page. It's like
native to Instagram or Facebook. Uh you can ask like conditional logic questions. And then so like one the
first question would be like do you own a medical spa? Yes. And then it could be like what is your revenue level? And
then if they do below a certain revenue level, they can't even submit the form. And then um
wait, let me read this chat. Okay. Yeah. And so basically like with instant forms, I like to ask like one
non-financial qualification question in the beginning. So like some of my forms like for B TOC info, I literally ask
like what's your age? And then the second question I typically do like a financial qualifier. um for you guys
it'd probably be around like do you own a med spa company? Do you own a roofing company? Do you own a construction
clinic or something like that? And then um what I kind of found is I used to run a lot of VSSL funnels. If you guys know
what VSSLs are real quick, >> you're telling us is it optimal for the instant form to be three questions? So,
it's one that's broad and then one that's more like broad that qualifies and one's financial qualify and then
it's name, phone, email and then submit. >> Yeah. >> And then after
>> and so then you want >> to book a call. >> Yeah. And so what I do that's a bit
different than a lot of other people. Um and I'll actually do a little money spread on you guys.
This is one of the offers that I managed. Let me pull it up. >> Hey everyone, we got 38 people in here.
I want each one of you to type in a question in chat right now. Uh
>> yeah, and then let me pull up >> each one of you. I I see your names on the thing.
Let me scroll down a little bit. So, so this is a sales bisop that I manage. It's B TOC info, but like the concept
still applies. Um, let me pull this up. So, when this person first started working with me, I'm kidding you not, he
was doing probably 15,000 a month all organic from his traffic. This is info. It's not B2B, but the concept still
applies. Um, let me do the offer. Last 30 days, we did about $316,000 in revenue. Um, and then the
best part about this is look how much we spent in the past 30 days. $32,000. And so,
>> oh, I mean, like low key, >> uh, he he's literally money spread and dipped. He money spread a 10x and then
dipped. Yo, the audacity. Yo, the audacity of Bro, money spread and then dip is ridiculous.
>> Yo, my bad. I clicked out of the wrong. [laughter] Um, but yeah, literally for one of my
offers, we're running the funnel that I'm kind of describing to you guys right now. um which is uh hold on the site.
All right, cool. And so that's like a client of mine. He was basically doing like literally 15k a month organically
only less than two like a little over two months ago and then um I started working with him and then I literally
turned his old monthly income into like a daily >> um with paid ads. And so, uh, just to
give you a little bit more authority of why you should maybe listen to me, um, but then to give you some more context
about what that funnel is specifically, uh, we basically run, um, conditional logic on the form. So, first question is
like, why do you want to make money online or why do you want to like what's your age? Like something like super low
low-key like if it's un under 18, we kick them off. The second question is a financial qualifier. And then once they
submit the form, um I personally for B2B VSSLs are still really good. Uh but what I personally found is for BTOC
info, VSSLs are kind of dying off. Um and so what we do that's a bit interesting is we run instant forms to
text message. So I use a software called SendBlue. There's like a bajillion competitors that you could also use like
link blue yo like it's a blue SMS software. And so once we get them their name, phone number, email, I have an
automated text that goes out to that number from a blue SMS device. Um, and it basically sends them a couple texts.
And it's basically the same way people run DM ads. If you've seen those before, uh, DM ads are kind of cooked right now
in my opinion. Um, we basically treat iMessage like DM ads and then we have like setters in SendBlue or in the
sending software and then uh basically we it's we treat it like a two call close except the first call is like we
text them back and forth. We're like when are you free for a quick call? We hop on the phone with a setter and then
uh the setter fin like qualifies them, hypes them up on the opportunity and then we tee them up with the closer. And
so the main thing with that too is show rates. The the main reason I kind of switched to this funnel away from like
VSSLs. Uh VSSL still do work well for B2B. It's just I found this works better for me personally is that um show rates
were becoming a big big issue where people would book a call but they wouldn't really show up. And so with
this they're speaking to somebody before and then we're damn near booking them same day or next day, no further out
than that. So the sales cycle is like way faster. Um and then we are kind of on the setting call figuring out their
pain points. Um and then the setter is even like with the whole message the messaging it's like yeah we have options
where you can get started for as little as $0 down today. Um and then once you start making profit the program or
making profit with our lead genen or once you're reducing your fixed costs with AI and you're making these savings
it basically pays for itself over time. And so that's kind of the pitch. Um, with B2B you may have like way more cash
people. Uh, but we did at Payful, we just released a new buy now pay later called Flex Pay that's really [ __ ]
good for uh, paid ads. Um, and especially for B2B. Um, if you guys know somebody named Will Rivera, like I'm not
even joking, yesterday he did $150,000 through Flex Pay on my platform. And so it [ __ ] cracked. Um so mil off AI
voice for a webinar. >> Yeah. >> Yeah. And so yeah, Will's like crushing
it. But like the same thing is like people on flex pay a firm is really good, but like for a $9,000 product. Oh,
wait. Let me see what someone said. Yeah, exactly. Yeah. Yeah. It's just Simone. Like it's actually like pretty
[ __ ] tough for people to get approved on Flex Pay right now. I'm trying to get like school of hard knocks. I'm trying
to get them flex pay. They're doing 2.53 million a month and like it's hard to get them approved on it, but it's
literally like the best thing I've ever used in my life. It's like a baby between like a firm and clarity pay
except with Clarity Pay, they have to pay 10% upfront. With Flex Pay, they might have to pay like like they might
get approved for $23,000 $0 down today. Um, and so that's kind of the thing with Flex Pay. Um, if you like, uh, I'm I'm
gonna work something out with Tim where I can get you guys on, uh, flex pay and everything. It's just a bit tougher. I
can 100% get you guys on a firm. Um, flex pay, it's like a little bit more tough, but I can do what I can to get
you guys on. Um, but >> this is plug. This is actually we're looking at the plug right now.
>> Yeah. And so to give you guys like a some more context too, the reason why I like that funnel I described to you guys
like instant forms to a setter is when somebody's like uh self booking on a calendar
a lot of the times like I found that their show rate isn't as high. You don't even know if they watched a VSSL. um
you're not really getting that much like >> you're not really able to pre-ell the opportunity which is why I prefer doing
something like a webinar to a call from >> how many text like what is it like is it multiple
>> so >> is it video is it LinkedIn is it >> so bas so basically we run the the ads
from meta instant form to send uh two automated texts go out two minutes after they opt in so the text is like, "Hey
Tim," or like, "Hey Tim, it's like Sean from company name. What's got you?" And then the second text is like, "What's
got you interested in blank?" And then it's like pretty open-ended. >> If they respond to the text, the setter
responds to the text and calls the phone. And then >> Yeah. And like once the and the the also
the benefit is >> when you text somebody before you dial them, if you say, "Hey Tim, it's Shawn."
When you dial them up on their phone, it'll say, "Maybe Shawn." So, it's not just a random number. Um, yeah, it won't
show the spam. And then, so once the initial text message goes out, then I dial I have my setters like dial them.
Um, and then if they respond to the text, the setter will respond to the text as well and then be like, "Yeah,
when are you free for a quick call?" Like a 10-minute call. Um, if they don't respond to the text, 40. I don't do like
round numbers. I do it like off slightly so it doesn't show like the same like 606 a text message 706 a text message
like 45 minutes later um an automated text message will go out like follow-up one an hour and like two minutes later
another text me message will go out and then maybe two hours after that another text message will go out. You don't want
to send too many automated text. >> Uh >> yeah, you don't want to send too many
automated texts because it for me. [laughter] >> I got you. If they send too many
automated texts all out at once without them responding, you might burn the send blue line or like the blue SMS line and
you'll have to replace it, which is not that big of an issue. It's just best practice not to. Um, and then basically
the setter dials them up and is essentially saying like whatever setting script that you have for them, um, I
like pitching high ticket and financing the [ __ ] out of it. So, um, you you can basically just tell them like, yeah, the
the main pitch that I kind of follow is like, yo, uh, we're different than all these other companies. like especially
if they're running money for paid ads. A really logical thing is like, oh, with us you can get started with like a
couple hundred if not zero dollars down today so you have money for ad spend. The reason we're doing this is so it
doesn't make any sense for you to pay us $15,000 and then also spend like 10k on ads. Like that's just backwards to me.
Like with us, you can get started for as little as $0 down today so you have money for ad spend. And so that's like
also you can come up with any logical reason of why they should finance it, but like people have an understanding of
like oh B2B people don't typically finance it, but like if you pitch it like the right way, you can make it seem
like a win for them. And then what I've personally found is that price is way more inelastic as people as people
think. Like the difference between like a $4,800 close and like a $6,800 close really is not that big of a difference.
And then especially when you add in financing where people are kind of buying on the initial amount they're
paying today, uh you can really charge very high ticket prices uh with financing. And that's one of the things
I was talking about before with CAC to LTV. I there's no benefit at all to being the lowest priced person on the
market at all. Unless you're like Walmart and you're competing on economies of scale. Like you almost
always want to funnel hack your competitors, figure out their pricing and be on the highest end of pricing as
you can because all that extra pricing is just margin for you and like then you can afford a higher cost to acquire a
customer because your LTV and your ticket price is much much higher. Um and so that's kind of the thing there. Um
I'm kind of just rambling right now but >> no that sucks. >> I think that's really good.
>> Yeah. So, yeah. So, like if I was you guys, like back in the day when I was running SMMA, I didn't even have
financing back then. I didn't even really know what I was doing. Um, I was selling $9,800 packages for mortgage
lead genen. Um, and they would pay me $9,800 for six months of marketing upfront and I would get paid in full
upfront. But imagine I could go back in time and I could literally get I'd probably be able to double my [ __ ]
close rate by adding and financing. I was just always doing cash transactions back then. And so,
yeah, I use Sunblue, but there's another software. There's like a bajillion different competitors. Like, I'm
consulting with a new SendBlue competitor called Photon. I'm trying to work out a deal with them. Um, there's
like Link, all that stuff. Um, and if you don't even want to pay for the software, you could just literally
[ __ ] trench with your iPhone. Like, there's no problems with that either. Um, and so you could either do one of
two funnels for B2B. One is like the one I described earlier where it's like I was funnel hacking that other guy. Um, I
was mainly just trying to show you guys his ads where he kind of pitches like for $0 upfront. Um, that's kind of like
a really really strong angle in my opinion. Obviously you can split test a bunch of different ads and stuff, but
like you will have like lower cost per book calls and everything like that when your offer is just that good and you
position it that well. Um, and then yeah, you either run basically just like a simple landing page, like a headline
and a type form for B2B, like the offer should be pretty simple. Um, where you don't even really need a VSSL from what
I've seen. Um, and then the other one is the instant form setup that I prefer, uh, where you ask conditional logic and
then you have your that's more rellyant on a dialed in setting team though. So, but if you if it's just you, you could
be the setter and closer. um if if you're just starting out. And then um I prefer that. I found that like my show
rates on my calls running from instant forms to a booked call where we have like a setter triage the show rates are
better. Um given that you're booking them same day like either like basically you don't want to book them too far out
because the show rate tanks. Um, how would I let me read some of these chats? So, basically, price the ad spend into
the deal so we don't sort oursel. What do you recommend the clients spend on ads a month to get real results for home
services? Um, I I'm gonna be real. I haven't ran local lead genen in a minute, but like I'd probably say like a
couple hundred bucks a day to start is a good is a good thing. But the thing is is you're not financing their ad spend.
You're basically financing your fee so they don't have to pay for you upfront so they have more money to pay on ads
because like let's say you're talking to a dentist and they're trying to get allin four treatments. That's like a
super expensive dental treatment. Um it's pretty high ticket as well. Uh let's say you're trying to charge them
$15,000 for a AI implementation and lead genen service, but they're going to pay you $15,000 and you also want them to
spend another 5 to10k on ads. To them, they're feeling like, "Oh, I have to spend all this money for something that
might work." But if you can finance your fee uh your like build and basically like I really like build and release
structures uh where you pay upfront for a build and release and then you charge performance on the back end. And so if
you can basically finance your build in your your buildout and infrastructure setup,
>> they now have more money for ads. And if you're running paid ads for them and you're working on performance, the more
money on ads, the more money you make. >> That does make >> that does make sense. It does.
If you put it like that, that makes >> Yeah. And then also like if somebody's scrolling through their feed and then
they see your offer literally says like oh for $0 upfront you're going to have lower cost for book calls.
>> But my only tell me if this is a limiting belief. I've always thought that front-facing ads that go heavy you
know those ads that go like if you have a 700 over 700 credit score and you're looking at something don't do that. It's
like it's like what kind of people want to attract versus like even if they land off that was very zero down focus but
it's just like a mechanis >> yeah even my B toC info I don't make I used to make more like like
>> in front of a Lambo or like [ __ ] like saying if you have above a certain credit score I don't really do any
incompliant marketing anymore for my B toC ads. Um, we're basically just talking about like I I really don't make
any income claims or anything for BTOC info anymore just cuz I'm trying like to be real I'm trying to scale to
million-dollar months. >> And if you're if your goal is that you have to have compliance in mind
otherwise you're going to get [ __ ] >> Exactly. >> And so
>> yeah. And so uh wait let me read some of this. How do these offer works? Are they going
to get you like we get you 20 book jobs or if we don't you don't pay. Yeah. Exactly. And then what you want to do as
well is make sure you have a really dialed in action-based guarantee to where it's like they need to spend a
certain amount of money on ads. They need to do they basically need to it's not like the bank of [ __ ] Tim Chow
where it's like if they want a refund at any point in time they can just hit you up for a refund. It's more like you have
an action-based guarantee where if they need to do certain things uh in order to get the money back guarantee. Um, so
it's like if they didn't get them the 20 book jobs, so they didn't spend enough money on paid advertising, then you're
[ __ ] out of luck. Uh, they are like because they didn't do what was required. Um, and then financing. Um, a
firm specifically is probably the best BNPL, at least through how I run it through Payful. uh with a firm
uh we have like auto refund and everything off to where it's like they can fight a trans they can fight a
dispute and everything but as long as you have a actionbased guarantee and everything like that you and you're not
like legit like not fulfilling on anything you promised it's pretty easy to win the disputes. Um, with other
products like Clarity Pay and Flex Pay, uh, it's a bit trickier with refunds, uh, where as long as you have a contract
and everything, you should still win a good amount of them as long as you're fulfilling. Uh, but it's not as easy to
win. Um, Split is probably the worst buy now pay later for chargebacks and everything because like it's impossible
to win a Split it chargeback. Uh, they just have auto refund on everything and so that kind of sucks. Um, if you're
running if you're running a like a B2B type business, you could run it through Stripe. Uh, it's just that Stripe,
you're most likely going to get uh you're you can only really access a firm through Google Pay and Apple Pay for the
most part. And the approvals there are slightly worse. It's a bit glitchy. Uh, with Payful, I'll kind of show you guys
a link. Let me pull this up. This is what the dashboard looks like. Um
this is what the payment link looks like. So we here we have a firm direct. So uh a lot of other processors like
Stripe or maybe Lumino um they have a firm through Google Pay or Apple Pay. So you get somebody to pay with Apple Pay
and they select pay later there. But because it's not a firm direct, the approvals aren't as good. Um and so the
way this works is like it's literally a firm direct. So, you check out with the firm here, it pops up. It's not like a
It's not like a sketchy Google Pay or Apple Pay method. And then we also have uh Clarity Pay here. And then we have
Flex Pay. And so, Flex Pay is probably the best one right now. It's just I'm going to be real. It's like I Flex Pay
only really came out a little over a week ago. I only have like three or four merchants on it. I'm working on being
able to enable more merchants on Flex Pay, but um it's uh harder to get right now. Uh but a firm is really really good
if people have like high credit scores and for B2B for the most part they should. Um and then there's also some
other B2B financing providers that I don't offer through Payful, but like you can look into Credit Key, um Upstart.
These are all B2B financing providers uh that typically approve for high amounts. um they have to be B2B as well, but all
you guys are really targeting business owners. And so that's kind of the thing there. Um and then let me go through
this >> much to think >> doortodoor.
>> This this changes a lot of the model. >> Yeah. So yeah. And so for Luke, when you were talking about ads for a microniche
B2B, you can run ads for a microniche B2B. It's just that you're gonna have to be more cognizant with scaling spend
because your TAM isn't as big. So, if you're targeting like real estate agents, not my favorite niche to target
to be honest because all of them are poor. Uh but uh the TAM is so big. Like mortgage loan officers, the TAM is so
big. Chiropractic, pretty decently large TAM. You can still get paid ads to work with a micro niche and you honestly
might get better results with that. It's just you you might not be able to spend like $100,000 a month on it because
you're burning through your audience. Um, and so yeah,
what is your favorite niche to target? Um to give you guys like some more context on my uh like goals with Payful
initially right now we're specifically doing high ticket info uh for buy now pay later. Uh I'm work as of right now I
can if a peptide brand like ROO peptide brand or legit script verified teleahalth brand if they're doing over
500,000 a month I can onboard them to buy now pay later. And so, uh, that's literally happened within the past
couple days. And then one of my goals. >> Yo, what? >> Yeah.
>> Yo, we got much to talk about. Wait, why didn't you tell me that? >> I know. I I've
>> Yo, >> this is this literally happened like three days ago.
>> We about to get people to finance some peptides, baby. Yeah. And then um about uh and then also
my my long-term goal like right now for payful we're primarily high ticket info coaching um some B2B as well. Uh but I
want to expand into doing financing for uh cash pay medical. So like I'm talking so I'm payful as of three two three
months ago we partnered with [ __ ] uh to build on top of their payment rails. And so our card transactions, everything
like that is built on WAP payment reels. Um I'm talking to them about getting cash pay medical financing. Um so
there's a financing option called Cherry that's pretty good. Uh and some other cash pay medical ones. So my my goal
with Payful is we kind of are targeting high ticket info right now. Um I as of like a couple days ago uh we should be
able to do uh peptides RUO and uh legit script verified like both. Uh we should be able to do financing for that. Um and
then I want to go into cash pay medical and the main reason for that is I want to try and exit payful and having
multiple industries increases our enterprise value and gives us a higher multiple that we can exit for. And so,
um, currently we're on track to do about like, like, let's say we're doing 3 mil a year, 5x multiple, $15 million is
around what I value the business. Uh, if I can expand into multiple verticals, I might be able to get a 7x multiple on
that. And so, that's why I'm trying to expand into multiple different verticals. Um, and cash pay medical like
medical spas, uh, dental clinics, uh, all that type of stuff. Like, that's my game. Like I love those industries. Uh
>> they got to be an advantage because >> Yeah. And then even with your cold outreach as well, uh if you're doing
cold outbound and cold email or all this stuff, >> I would test out zero zero dollars up
front with your outreach to see how it goes. It might improve your response rate or something like that.
It might be a little bit trickier because people are like, "Oh, I thought I paid nothing up front or like a couple
hundred bucks up front." You might get some resistance on that, but once you're able to kind of dial in the sales
process, uh, it's pretty it's pretty nasty. I like it a lot. So, >> that's good.
>> Yeah. >> So, I have a question. Um, you seeing so many industries process
money, where where the big money coming from? Like, where's the big boy money? I'm trying to get
>> So, yeah. So, the thing is with with payment processing in particular, >> like it's kind of a race to the bottom
when it comes to card transaction fees, and there's not that much spread there um at all. And so, you can kind of go to
all these different like payment companies like [ __ ] Stripe, and Basis uh to try and like lower your money on card
fees. Uh but there's really not that much spread there. It's maybe a couple points, like half a percent, a third of
a percent, which in my head I'm like, I don't really care too much about that. But then a lot of the like to be
brutally honest with you, most of WOP's revenue comes from financing. They do way more than a million dollars a day in
financing and the spreads on that are way better. >> And then because you see every business
process with you, which business industries are processing the big ticket, right? Um,
>> I Google a lot Chase and he processes all the high-risisk peptide guys and I'm like, who's making the most money?
What's there? And then, >> yeah, so I I'll just tell you are like a couple of our largest accounts. Um, and
these are also people that I would just study for marketing in general. Uh, Will Rivera is probably one of our top five
merchants on our platform. He's also just in general one of the highest character guys I've ever met to be like
honest with you. Like aside like Buddy does like a [ __ ] million dollars a week, but he has the humility to like he
doesn't have that ego. Like you might like look at >> I just texted him and he said he's going
to pull up and speak next week. Yo. >> Yeah. Exactly. >> We'll take time like bro.
>> Yeah. And that's just one of his offers. He has two offers that are ripping. And so for example, Will has like ecom
degree uh which is his Amazon uh offer uh that he's scaling with webinars. And then his uh his fiance has her last
call. Her last call process their affirm through us and then they get their clarity pay and uh other oper offers
through [ __ ] Um but edu uh we get their affirm volume, their clarity pay volume and their flex pay volume. And so um
yeah, Will is probably like and like to be real in this space just because somebody makes money doesn't mean you
should listen to them at all. like to be like you can learn something from them just because they're making money. But
the thing that I'll say about Will is just like character to where it's like okay like I actually like the way
this guy moves. He treats his treat his team itself high quality people he treats them extremely well and he's very
humble. Um he's ripping. Um and then another dude uh he just did a talk in Jeremy Haynes's uh million-dollar like
month mastermind. His name is Sam Arch. uh he's actually one of the another person who has flex pay through us. So
he's one of our larger accounts uh is doing like 3 mil a month and then his offer is helping people launch a roof
rejuvenation business. So what he did is his brother and him they used to have local lead genen SMAS and so his brother
had a local lead genen agency for roofers and so what they realized is instead of selling B2B they're kind of
selling like a donefor you business opportunity. So they're pitching people on like, oh, you can start a roof
rejuvenation business. It's not like replacing a roof. It's basically like a spray coating that you spray on top of a
roof to extend its life. And they're teaching people, oh, here's where you buy the equipment. Here's all this
stuff. And then they basically bolted on their roofing lead genen agency to the bisop to where now somebody can get
started. They can um uh they get them all the equipment to launch a roof rejuvenation business. Um, and they
helped them acquire the leads as well. So, they basically took like a B2B side, but then they realized like, wait, we're
providing these people leads and deals. What if we help people launch the business and provided them leads and
then charge like 20 30 bands up front? And so, that dude is a [ __ ] ripping and he's really [ __ ] smart, too. Um,
Sam Arch. Um, yeah. And then we have a couple other big accounts. So, we have some people in business funding who are
doing really, really well. So business funding is like get access to 0% APR lines of capital. Yeah. Uh those offers
do well. We have some like >> random businesses like so there's a dude like fiction profits academy. Um it's
like a start a K Kindle publishing business. Um I wouldn't really recommend that business opportunity to be honest
but uh like yeah we have people who are like ripping on all different verticals. And then um another account that I just
brought on is uh knock on wood. It's they're basically finishing their onboarding, but School of Hard Knocks,
uh, if you guys seen like James Dum Mullen, he does like those interviews with those billionaires. Uh, he has a
coaching offer that people don't really know. They do like 2.5 to 3 mil a month teaching business owners how to do lead
generation with organic content. And so that rips really well. Um, we have some >> really that's an offer.
>> Yeah, >> that's insane. uh they've they've they've changed offer that was like I'll
help you get more AI agency clients with off organic and I was like that can't be your offer
>> and he's doing >> yeah it's aund something months >> wait who
>> it's this other Asian guy I'll send you his profile when I find it >> okay cool and so I don't know organic
content is really cool but like to be brutally honest with you most of the people by running like even before I ran
Payful I worked with some pretty large agencies gency owners or coaches. So, if you guys know Charlie Morgan, uh, like a
couple years ago, I was head of copyrightiting. Um, Joel Kaplan is he's like a SMMA OG.
>> Oh, >> yeah. He's like that was like 2019 to 2021. He's like was my first mentor and
now he's like one of my best friends now actually. We do a lot of business together. Uh, and uh, yeah, like so I've
I've kind of worked with a bunch of different large offers, but then most of the people that I'm seeing really gale
hard are scaling with paid ads. Like if you look at ecom degree like Will's offer or her last call, his other high
ticket sales offer, it's primarily paid ads is what they're using to scale because organic content
and getting a foundation of content. It's really good to have people be able to look at your content and trust you,
but it's not as predictable to be able to press a couple buttons and test a bunch of messaging, finding what
messaging works, and then just you can literally click a couple buttons and grow a business. uh assume it's not that
easy obviously like you do need like really good sales talent and running the marketing side is important but there's
like things outside of your ad account that will influence your uh rorowaz more which is like how good is your sales
team what is your culture within the the organization all that type of stuff and so it's kind of like because I don't
know if this is a limiting belief or cope or really a true business strategy or a game plan but I often tell guys.
Uh, do the outbound systems, do email, hit the phones, do all of this to in to know your offer, know your ICP, know
their pagements, do the whole deals, >> and then after like three to 10 deals, run those ads.
>> Valid. >> Yeah, that's exact. That's exactly what I would recommend, too. So, because like
the the that's one of the things I talked about is even if you had the best ads in the world, but you haven't been
on enough conversations and closed enough deals to be able to like trust yourself in a sales process.
If you're like just launching ads and you're like, "Fuck, I spent $200 to get somebody on this call or $300 to get
somebody on this call," >> you're going to feel like a level of stress. And if you haven't really
actually closed deals before, it's not like the best environment to start learning in. Yeah.
>> Um, so that's why I would honestly recommend you guys get to your first 10 20k month
>> and do mock the channel right there that you guys see mocks every [ __ ] day. I want to see people in there working.
>> Yeah, exactly. And so I really wouldn't launch paid unless you like are really d like let's say you come from like a
closing background and you're like my skill set is closing maybe then I would do outbound and add in paid ads. Do both
at the same time. Um, but until you have like a validated offer and you've had enough conversations to where you can
actually audit and figure out why why are people actually buying my product and figuring out like what is the exact
kind of like >> Yeah. What is the main Yeah. What is the main reason like what is their aha
moment to get them to purchase? Once you understand that, then you're going to be able to write better ad copy. Your
setters are going to be able to have better scripts to basically like you already know their pain points for the
most part. Um, okay. Actually, I have one secret strategy for cold outreach that I don't
think anybody's ever [ __ ] taught. So, this is like um uh this is more of like a whale type of
strategy, but like um I only really taught this to Does anybody here know who Ben Bader was? If anybody knows.
>> Yeah. Well, this is crazy. RP, bro. >> Me? So, yeah. So, I was the head coach of uh Artisan Lab. So, we were teach I
used to coach growth operators on how to grow their growth operating business, but this kind of goes for any type of
agency. Um, if you're like lazy as [ __ ] and you only want to do two DMs a day and still book somewhat consistent
deals, this is what I would do. Um, who here knows what close friends on Instagram is?
Raise raise your hand if you know what a close friends on Instagram is. Yeah,
>> you do this for OF, but fine God. Like, I'm joking. I'm joking. Make your bread, dog. I really don't mind. Um,
yeah. So, what you want to do is uh basically I would take your personal Instagram and then maybe a business
Instagram as well. Uh, and make your personal Instagram have them like actually say something about what you
do. So like, oh, AI implementation for roofers and then your business page says something similar. You remove everybody
from your close friends list on Instagram um on both accounts and then every single day you find one. This is
basically what's called dream 100 prospecting. So out like outreach basically exists on a method you could
just target. Oh my goodness. >> Yeah. So so outreach basically exists on a continuum. So, there's high volume AI
personalization outreach, which does work well. But on the other side, there's accountbased dream 100 uh
outreach. So, dream 100 or accountbased marketing. It's basically how I grew [ __ ] Payful. I'm not going to lie to
you. Uh you basically just find like manually like trench maybe look in your exact city too. find like 50 to 100
legit like actual businesses where you're like, "Okay, this is an ideal client of mine, not like some bullshit."
Like, if I was just starting and I was in Atlanta, I would probably find like every single chiropractor who lived in
Atlanta. And uh yeah, and so basically, you find a hundred actual like ideal prospects. You're going to want to do
what's called a service-based lead magnet. So what a service based lead magnet means is just like do free work
up front. So you're going to do Yeah. And so you want to do free work up front. So back in the day uh when I was
coaching an artist in lab uh I used to tell people do a webinar funnel build. So not the entire webinar, not the
entire like email SMS sequences, literally just the landing page which you can oneshot with claude [ __ ]
code. And so you want to build them some personalized asset upfront. So, do work upfront and then you go on your close
friends on Instagram. The reason you do your close friends is so you don't bother everybody on your feed. Um, you
literally pull out your phone and then you basically just pitch them and you basically say, "Hey, name uh I see
you're running like XYZ." Obviously, this pitch could be like iterated or whatever, but the sum of it is you
basically show them you did like the free work up front. So, when I was coaching artists and lab students, I
would literally tell them to um show the person's like funnel. Like, I already built you out this landing page funnel,
uh this webinar funnel. It's going to bang. You tag them. You follow them first, obviously. Like, if you don't
follow them, they might think you're weird. Um, follow them. Tag them on their close on your close friend story.
And if you can find their business partners as well, tag as many people as you can and put them in the mentions. No
matter how big somebody is, as long as they're managing or on their own Instagram account, you show up in their
mentions and like if you're at a [ __ ] concert and you like shout out [ __ ] like, I don't know, like I don't know,
Kid Loy, he might see your [ __ ] story. Same concept applies. You're just trying to increase your your viewed rate
on this message. And then you DM them uh also the personalized asset that you sent them. Maybe like a personalized
Loom video. And I would actually take the effort to personalize this. It takes all of like 20 minutes to do these two
messages. And uh you do one on your personal account, one on your business Instagram, and then you're basically
doing like high quality outreach that you're super confident somebody's going to see. You're doing free work up front.
Whatever it is, whether it's like if you're pitching lead genen, oh, here's static ads already done. Here's your
exact script. And the best part about this is like you're doing the same thing for every single [ __ ] client for the
most part. So you just got to change their name. >> We already have. We have Lumina. So just
pull up Lumina, slap the company name, and pull out your phone and do a demo or a free demo for them. That's
>> actually if you Yeah. So if you were in Dallas and then they and you put your location in there and you're trying to
get your first client and you reach out to them. >> Sean, you made me close friend like a
year or two ago. I was part of it. >> Well, did I did I pitch you on uh close friends?
>> I think I I seen it like Yeah, I definitely seen it from you before, >> but I love your club.
>> Well, no, my my close friends now is just for laring. Um so yeah, like you might see some money spreads at the
club, but >> yeah. >> Uh
>> no, dude. This boy Sean rips at >> work hard, play hard type beat, >> bro. They need a PNPL at like Vendome or
Mona or some [ __ ] bro. Like >> before I launched Payful, I'm not even joking. That was a goal of mine. I was
trying to do buy now pay I was trying to do buy now pay later for for nightclubs, yachts, jets, and then like imagine you
could do zero down on a Delila private room. >> Yeah,
>> that was like an idea I had. Um it's just like >> I I ended up doing Payful instead. But
I've always been interested in fintech and lending um just because of like how powerful it is. And then truthfully,
it's just the way the consumer economy is going. Um, and like personally, I don't really finance [ __ ] Like I'm
probably going to get a whip. I'm probably going to buy it cash, but like that's not the way the consumer is. And
so, yeah. Um, >> no. People being like Chipotle burritos, bro. Like
>> Yeah. Exactly. And so, like, especially if you frame it correctly, like people are going to be down to do all this
stuff. But, uh, yeah. Like if you're not really trying to run paid ads or anything, um you see the caviar in the
hands. Yeah. Uh yeah, if you're not really trying to if you're trying to land your first client, that's probably
the method that I would do. Um and then on top of doing high volume outreach on cold email, Instagram outbound,
LinkedIn, all that stuff is just like close friends on Instagram. I've just found it's like a sneaky little way to
get in front of somebody. And especially if you're like kind of smart about it. Like if I was like targeting like
chiropractors, I would do this method towards every chiropractor in my city and then literally pitch someone like if
I'm trying to get my first client be like, "Yo, I'll come I'll come drive out to you. Come see you like like play to
your advantages." And so >> yes, >> 24-hour life.
>> You got to lean into >> Yeah. And so, but it's contingent on you're doing the close friend story to
get them to see you, but you need to do some free work upfront to show them like rather than pitching some like this is
what I used to tell artisan lab students is like rather than pitching somebody like oh I can build you a webinar and
guarantee a bunch of [ __ ] like calls for you or I can build this out for you. do the [ __ ] work and just send it to
them and be cuz like if somebody like I'm not really in the market for an editor, but I had somebody literally
just like take some of my old videos, edit them up, and send them to me. I was like, if I'm ever going to hire
somebody, it's probably going to be that guy. You know what I mean? It's like you're just showing that you're willing
to do work up front. And because of the close friends story, if they're like somewhat active on their Instagram and
you have like you're like, "This person will probably see it." They're actually going to see the free work you're doing.
That's hella sauce. I got to add that to the nuclear method. But if you Sean, if you could leave. Damn. Time flu. This
was sauce. This call was sauce, guys. I didn't even >> Yeah, I can do another call where I kind
of go in depth on like how I would launch a paid ads like system or something like that like the exact like
intricacies of the media buying. Um, but truthfully like unless you're spend like unless you're spending like hundreds of
thousands of dollars a month, media buying has gotten so commoditized, like it's not that hard to launch the
campaigns. >> Like most of the time, like literally what I would tell you guys is like have
one campaign, literally one broad ad set. Um, and then you're like broad meaning you're not doing any targeting
other than maybe age and gender targeting or just age targeting and you don't even select any interests. Um, and
then your your targeting is literally in your messaging where you're in your copy you say chiropractors in the lead form
where on the landing page you're like, "Are you a chiropractor?" Like Meta is smart enough to figure that out. And so
I the main thing I would say is like the the main thing you want to do is like with meta advertising is like
you want to get out of what's called the learning phase. And so with meta there's three things. There's like the campaign
level. There's like which is like the bucket it's in with like a lead campaign if it's a sales campaign or something
like that. There's the ad set which is kind of like your targeting. So like one adset might be broad just age targeting
and then another might be like an interest stack targeting where you're doing a bunch of like interest like
>> we'll have them >> dental or CSV. >> Yeah.
>> Or >> Yeah. the if you're not spending that much money, you want to consolidate your
spend into maybe one or two adsets because whatever event you're optimizing around and this is one of the reasons I
like uh Instant Forms, you want to basically optimize for 50 conversions per week per adset. And so like let's
say you're optimizing around booked calls and your cost for booked calls 200 bucks. What's 200 times 50? Like 10 G's.
something like that. And so for that, you'd have to spend $10,000 a week on one adset to get out of the learning
phase, which is why I prefer >> Really? Is that really the calculation? >> Yeah. So for me, like to get to for Meta
to like properly optimize its ads, you want to get basically 50 conversions per adset.
>> And you don't want to touch that, >> huh? >> And you don't want to touch that when
it's active. Uh yeah, if it's stuck in the learning fa you basically want to make sure you
get out of the learning phase. And to get out of the learning phase, it's 50 events per week. And so um if you're not
spending like a [ __ ] ton of money, you're probably not going to get out of the learning phase if you're optimizing
around booked calls, which is one of the reasons why I prefer instant forms cuz like $200 for a booked call or 15 to 25
30 bucks for a lead, >> you're more likely to get out of the learning phase there. And so yeah, and
then if you edit the ad a bunch a ton when >> and it's a narrative that you have to
give to your client, right? If we're running ads for you, >> if we're doing a lead genen agency, it's
like, hey, learning phase is a real thing and we can set that expectation, right?
>> Yeah. Exactly. And so I typically like consolidate like I see people running ad accounts and they have like a bunch of
[ __ ] like adets and stuff and it's tough because especially like let's say you're optimizing for like let's say
you're running a webinar funnel and you're optimizing around booked calls for the webinar like if your cost per
book call on a webbby is like 300 bucks and you're trying to optimize around that
>> you're probably not going to get that many events with the level of spend and so that's why I typically you want to
optim optimize for the furthest like the deepest funnel event you can based off of your spend. And so that's why I kind
of bias to lead forms in the beginning. Um and then if you run instant >> it's kind of like you know people will
like tweak about like cost per qualified call with each separate funnel. It's like which one just made you more money
straight up. You know what I mean? >> Yeah. Exactly. And so yeah. So and you run instant forms and just hit them up
after they submit to book a call or on the form they book the call. Yeah. So, what you can do is you can just run like
an instant form and then after on the thank you page, you could have like a 15-minute intro call that they can book
on themselves. Uh, but like typically what I do on my instant forms is I run instant forms to SMS. And so after my
instant forms, it basically says we will be shooting you a text and then estimated wait time like two to three
minutes. And then I have an automated software that does it, but it's pretty pricey. So like Senlue, there's like
some lower cost competitors on the market. >> Okay guys, we'll stick to one last
question for J Skywalking. If you started from scratch, forget you're speaking to the AI front runners. If you
start from scratch, how would you run it up? We got the Joe call for the members right now. But Sean, last question.
>> Okay. If I had if I really was starting from absolute zero, the first thing I would honestly do is get some like I'm
I'm not just saying this because I'm in this community like I'm speaking this community. I would probably find some
mentor or some person who's doing what I want to do. I would pay them money. I would hop in a community and make sure
like in info like you guys bought an information product. This is a AI business opportunity. People can make
money with it. But the thing is is you want to make an active effort to be connecting with every single person in
this community who's like got some motion. Like if you see somebody's like, "Oh, they're they're doing well." Talk
and make sure you're connecting with every single [ __ ] person you can. Um and providing value upfront and just
always be in a position to learn. That's how I got started. So I joined like a $10,000 coaching program when I was 20
years old, uh run by a dude named Joel Kaplan. I was the youngest person in that community. I don't make any [ __ ]
content, but like if you if most info people like me and Tim, we probably have like 300 mutual followers. Yeah. I don't
make content. How do I get all these mutuals? Crazy. It's literally by like manually trenching me reaching out to
people, offering goodwill and trying to learn as much as possible. And then I'd probably launch some sort of cold
outbound campaign to get clients. And I would make content as well if I was starting from real. Now that I think
about it, we linked once, talked about some business maybe, and then I was like, "Yo, let me crash at your place in
Miami." And he was like, "Bet." >> Yeah. [laughter] >> Yeah. Exactly. Yeah. And like I'll be
real like the same way that I was able to like that's kind of how I've built my network. Like if you look at my
Instagram, shameless plug at >> Yeah. No plug plug plug plug plug. Um, I don't really make much content, but I'm
followed by like a ton of highlevel people in a bunch of different industries. And that's just been through
putting in work of actually like trying to reach out and provide value to as many people as I can. Um, that's like
more of like a mindset thing. Like you should always be like in this community there's like probably a top 20 30% of
people who will go on to make millions of [ __ ] dollars in the rest of their career. Like life is [ __ ] long. 5
years from now some of the people in this community might exit a company for a billion dollars. I'm not saying that
to view yourself as a leech to like oh let me just try and leech on as many people as possible. But it's like okay
those 20 to 30% of people if you're in a community like this they tend to talk and surround themselves with other
people who are putting in work winning. So what I would do is like join some sort of program that uh is around the
niche that I'm kind of interested in and like this is a great opportunity like a service- based business will never go
out a bit like you're always going to be able to make money with a service- based business. Um and then uh I would
basically just try and like provide like don't like leech in terms of like oh this person's got emotion what can I get
from them have the mentality of what can I give to this person how can I meet like how can I help this person like one
of my like friends now is a pure cowry and so he's like the operator for bread scales the way I met him is four years
ago three four years ago when he was still in Arizona before even had a [ __ ] like Lambo or anything I hopped
on a call with him and taught him like well not talk I helped him with YouTube ads for like an hour it for for free I
was like I'm good at something what am I good at if I understand like basically build yourself like learn enough to be
competent at some sort of skill to where you can provide value to people and genuinely just like you might feel like
oh it's not making me any money any money in the short term but if you have a long-term focus just trying to provide
value to as many different people as you can will pay dividends and then um on top of that I would basically just be
ramming. Uh I would honestly start some sort of agency. Like it's how I got started. I would just start another
agency as well. >> Um I would do info agencies are honestly super saturated right now. I would not
recommend starting a growth operating business if you have no experience or no case studies or credentials cuz like
growth ops have like a really bad name in the space because most of them are [ __ ] [ __ ] Uh and so I would
probably do exactly what you guys are doing like AI implementation paid ads for some sort of local lead genen
business. spam cold out uh old cold outbound um content and then once I had a little bit of uh money um go into paid
ads and then >> you guys have good >> you tlddrred our method inside this
group like that is our business >> you just but the yeah and I've been like to be to give you guys some more context
like I've been in probably every big SMMA program I used to write copy for Charlie Morgan um when he was like
ripping Uh, and so I've kind of seen what works in like what every big SMMA program kind
of teaches. And Tim is teaching you guys honestly the really right way. And you basically want to just get your first
couple of dollars and get a first couple deals and then scale with paid acquisition and put all your focus in
trying to crack that. Um, and then, uh, also what I would maybe look into, be responsible with this, but like this is
kind of how I grew my mortgage lead genen agency is like I I had a like I had an e-commerce marketing agency. I
had a business partner [ __ ] me, and then I basically got like [ __ ] out of the business. Um, and so I trusted my sales
skills. So, I just opened a 0% APR business credit card, got like $15,000 0% interest for like 18 months, and I
just threw it into meta ads, and then I spent money on like a cold email campaign. And so, like, literally cold
email and paid ads is what uh scaled my mortgage marketing agency to like 70 80k a month when I was like 20 in 2021,
2022. And so, like that's exactly how I would do it today. Um, I would also maybe try and like find like when I was
like doing like growth consulting for like dental businesses or chiropractic, you it really helps your marketing if
you can like dial in on a specific treatment. Like I'm not sure if this is like the case anymore, but when I was
running dental uh in our cold email campaigns, our paid ad campaigns, we would go into a specific niche service.
So, we were doing >> ceramic coatings stem cell exoomes. >> Exactly. And so we were like I was
slinging um all-in- four treatments. And so that's like a super expensive treatment for dental. And so the more
you're able to like understand your market and specifically call out like the best treatment that they want the
most of, that's probably what I would speak into my marketing as well. Um Meta doesn't do a now. They only do that if
you're spending like a bajillion dollars a month. Like most people are just going to be running on a business credit card.
>> Sean, I got to get you back here next week ASAP. Stat. Yeah, I'm down to >> Let's dude. Uh,
>> bro. >> Yeah. And to be honest, >> the best speaking, guys. I I won't bring
any 40k a month people in here to guest speak anymore, guys. I promise. I promise. I promise.
>> Also, like, I'll be real with you guys. I don't really have anything to sell you guys other than maybe like pay, but
that's just a platform you'd use. Um, so if you have any questions, deadass, just shoot me a DM. I'll I'll respond. I'll
shoot you a voice note. if you have any like actual questions. Um, I really don't got anything else to sell you
guys. Um, and so >> follow bro on the gram. Uh, big respect. And Sean, I love that last piece of
advice cuz you guys W's in chat cuz for me it's like Yeah. close friend, bro, too. For me, I I while I was sleeping in
my car, showering the 24, I took a 12k loan and paid Cole Gordon. >> Yeah. That's And that's probably a good
good decision. >> It was the best decision of my life. Yeah. And so me like Yeah, I'd say like
that's probably like getting around other high quality people. But the thing is is like with info products and
everything like Tim is not in the business of like handholding you to your first like 5K a month. Tim's job is to
help winners win faster. So you just got to decide that you are a winner >> and move how a winner moves. If you are
you have all the information here, this [ __ ] works. I'm being completely honest with you. If I was in some other
[ __ ] like bisop like [ __ ] YouTube automation or some [ __ ] like yeah, I'd probably tell you like you got
cooked. But this is like a legit opportunity that I would actually do if I was like starting back up again. It's
exactly what I would do to be honest. And so um like but if you're just not going to do the work, you're just simply
not going to make it. And that's okay. Not everybody's going to make it. It's [ __ ] like like like
not everybody's meant to like live like an amazing [ __ ] life. It's hard. But if you're willing to put in that effort,
you're actually willing to put in the work, you have one of the best mentors in the world right now. Because like
Tim's story is honestly inspiring as [ __ ] But if you're not willing to put in that work, he can't [ __ ] help you.
So like put in the work. And if you actually owe it to yourself to put in that work, actually like and other
people will see, oh wait, this dude's actually working hard because that shit's rare. It's super [ __ ] rare to
actually be a hard worker and be about it and to be kind and do all that [ __ ] But if you're actually willing to work
hard, treat others well, help other people, success is inevitable. You just got to not quit. And like I like I've
went broke twice trying to get to where I am now. And I'm to be honest, I I really don't worry about money at all um
anymore for the most part. >> Uh but like I literally had to go broke twice and just not give up to get to
this point. And so that's kind of the main thing. Like I know it's kind of like woo woo to say, but like
>> it's not it's the only way. It's the only way. >> Yeah. Like Yeah. I'm I'm going iterate
iterate this again one more time and I'll leave it off here. Like Tim's job is to help winners win faster. But who
decides if you're a winner? You decide if you're a winner. And so you just have to decide I am a winner. I will make
this work regardless of anything. I will put blood, sweat, tears into this [ __ ] And if you put enough feros ferocity and
effort and you put your all into this [ __ ] and other people will see that opportunities will come to you. But
nobody wants to give opportunities to somebody who's like stuck in a negative mindset. Woe is me. Oh this shit's
[ __ ] cooked. Like oh it's too saturated. All this [ __ ] Like if you if you view life that way that is what
you'll get in result. But if you just really internalize like I am a winner. I will move how a winner does
opportunities will just flood to you. And like, yeah, >> man, you got me hyped. Let's go, baby.
We got Sean Matthew. Um, damn. W's in chat. Sean J. Matthew, I appreciate. Let me debrief with my guys, but we'll have
you on soon, Sean. You're also in the comments, too. Feel free to be active and check us out.
>> Actually, yeah, for sure. >> Much love. >> I'll catch you, boys.
>> Thank you. Thank you. Oh, he's on the same type timing. These are
the I swear I I have the best inner circle like just friend group ever. We're all on the same type of timing.
>> Yo, what's good? >> What we doing? >> Let's review that sales call. Let's get
it. >> What's that? >> Let's review that sales call. Let's get
it. >> Yeah, let's go. Um, by the way, context. It's a
discovery call and he rescheduled our we booked a proposal from it, but that was supposed to be for Monday, then he
canled last minute. Hasn't been responding since. Uh, so I probably could have done better on the discovery
call. >> Okay. So, it is a part of a first close. Wait,
what is it? >> It's a two-step close. Discovery call and then proposal call.
>> And you have both, right? >> I have the discovery call, >> but not yet the second.
>> Not yet the second. We had it scheduled for this Monday, but he canled it. He rescheduled like last minute. What is
it? >> He hasn't responded to me. >> All right, let's see.
>> Okay, I'm going to share my screen. Can I get my Fathom in here?
>> Of course. Yeah. Yeah. Let me bring it in. So,
okay. So, give me So, so brief me, right? So, this guy took this first call. It's a two call close. He said he
would show up on Monday for the second call. He just dipped. You're trying to reach out again. He's not responsive. Is
that correct? >> Yeah. >> You're calling him, you're texting him.
You're hitting different angles. He's not responsive. >> I could probably be calling him. This is
the touch points. I don't have his number. >> Okay, let's look at the video. Let's
look at your first call. Let's look at the expiration call. Um, before we start though, how do you feel like you did? Do
you feel like he should have closed and he randomly disappeared or is it like ah, he was Yeah, sounds about right.
Um, I think I did better than that other call we reviewed in California. >> Yeah,
>> like I was he was definitely talking for the most majority of it. Like I think these are
>> No, that's just play play out 1.5 please. >> And the posture of growth uh we just
recently um >> positive positive. >> Is he clean from ad or where is he from?
>> Cold email. >> Cold email. By the way, the ad leads really, we got to look at that because
I'm getting bookings, but they're all with Gmails and they're all like employees at the company or like they
have a weird like relationship with the company and so >> Okay, got you. We'll take a look at it
after this, but this is through group email and they directly booked on your calendar or did you like call them?
>> This is from cold email. We reached out with an offer saying we'll put together a free gotomarket spreadsheet for you.
Um, they said, "Yeah, let me know how we do it." He said, "Hey, let's book a call to make sure that we um
get your ICP correct and it's as valuable as possible." So, it was a cold email group email. I haven't been able
to scale yet because I'm just waiting on [ __ ] Google and TD Synex. I have to get a reseller account and so I've been
going back and forth with them, but it's moving forward. It's just it's taking longer than I would like.
>> Okay, sounds >> I'm also working with Garrett. We're going to do LinkedIn stuff. Okay, cool.
>> Well, I was previously the vice president of operations and then um we were dealing with the second generation
uh and he was not interested in the business and basically got out as of the end of last year and um um someone else
purchased the business but they're not from this industry. they have other businesses and everything and they asked
they you know if I would stay on and um as a president and then um you know get back on the growth pattern because
that's what I initially was hired to come here for and we grew right much and then over the last few years because the
the second generation ownership you know was trying to transition out uh we declined a lot because uh he was I think
he was trying to make us smaller that was one of his objectives he thought maybe if we were smaller might be easier
to manage and and then he finally just decided he didn't want to be involved at after we had cut a lot of services and
so I've been in the process trying to rebuild those um since January one and so just uh you know staying open-minded
about how to achieve that. >> Sure. Okay. That's interesting. Um well tell is it Valim or Valt how do I
>> it's Valim. Yes. Yeah. >> Tell me about the company and like what you think are the biggest growth
blockers for getting new clients going into the company's been around for over 30
some years. Uh we've uh grown from just a mom and pop uh data caging and that kind of stuff
into full uh digital print and fourcolor print and fulfillment operation. Uh most of the equipment that's here now I
purchased since I came in 2012. So that the entire plan has been retoled uh since I had uh [clears throat] came on
board and now we're actually at the point where we need to reinvest you know once again because we were you know in
2015 we're kind of the leading edge of what's called inkjet technology um for in the printing and direct mail space.
We were one of the first of our size in the country to adopt inkjet printing and of course now that that machine is you
know 11 going on 12 years old and uh others are starting to surpass us. So we got we need more newer technology and um
you know faster better ink utilization and that kind of stuff. So um [clears throat] in order to be able to
afford that technology again now we have to grow again because when I first came we were about an $8 million company.
>> Very good. >> Um fortunately >> that's a good this is a good
>> it is a good prospect. >> Huh? >> He's ICP.
>> Yeah he's ICP for sure. Um, I'll keep playing it >> to about 15 million and then we
regressed back to about six million. So, uh, yeah. Yeah. Um, again, we the the previous um owner was a second
generation and like I said was looking and he sort of just coraled around the the top two or three clients and which
is also kind of risky. Um, but we do we're fortunate that we have some um, you know, high-profile clients. The
National Rifle Association is our number one client. We do all of their memberships, renewals.
>> We manufacture member cards. We do their premium fulfillment. Um, we do the same type of thing for Bass Masters as well,
digital print and membership, um, acquisition and and renewal. >> And then we work with another couple
agencies that, uh, that handle things like Easter Seals, Covenant House, um, you name it, American Cancer. Uh, so um,
you know, a lot of what we do is with the nonprofit space. Um and it's predominantly, you know, direct mail and
um and fulfillment type. Uh you know, we we have [clears throat] everything from high-speed printing and inserting to um
fulfillment equipment, auto bag machines, the thermal image, the shipping information on the bag and um
and then of course we also have a pretty stout warehouse. >> I don't know what any of this stuff is.
>> We also print envelopes which is kind of unique for the direct mail space most folks. So
>> it's good to have that so he knows that you know that he knows. Yeah, he's talking. He's giving me the rundown.
>> Yeah. Yeah. >> So, we're pretty we're pretty versatile. Um a lot of uh
>> how long under one >> what >> how long is this call?
>> 30. >> Okay. >> You know, almost 100,000 square feet.
>> Um but like I said, we you know, at the point where we we've got to grow again in order to reinvest in technology,
>> right? >> Reinvesting in technology look like to you?
What does reinvesting in technology look like to you? That's a good question that I did not ask. I asked more about the
technology which is kind of not >> and what makes you like he literally just gave it to you, right? Like you I
think you just need to listen to them like oh reinvesting like what your new technology like what how do you mean
and then have like and then he talks more and more and more and be like okay what what gets you to want to actually
you know you could go out and send the profits t like you know you're probably making a good amount of money you know
why continue to grow the business and that will naturally let you say okay then why implement XYZ
right and he will literally just start telling tell you the answers. We're supposed to be on a sales call right
now, Lucas. I swear I could have closed him. Get him on a call with me and I'll take some money.
>> I'm down to to book some with you because, bro, you're like a sales demon. Like, I don't have I don't have that. I
want to learn from you. >> Yeah. So, I'm teaching you right now with what they trail. So, usually when
they give you a long monologue, all I'm doing is trying to like pick out like, "Oh, that's going to be good. Oh, that's
gonna be good. Oh, that's gonna be good." There might be like four things that are really good, but the next best
question is the best thing. The thing that's the best and the thing that's the best obviously transparent to us with
this right now. I like the shaving too. Good job. Uh but u the main thing is like dude if they give you gold like
that you can't miss it. Like I I often a lot of calls are like people will vocalize like yeah that's why we need
AI. Like you know like a lot of them will say that right? >> You got to get them to admit
>> and then I'll be like need AI like what do you mean need? Yeah, >> I'll say I'll say it exactly like that.
What do you mean need? >> What do you mean need? >> Yeah, like what do you mean you need AI?
Like like how do you know you need AI? Like >> who told you? What did you try? What did
you build? >> Have you like what's similar? Have you paid anyone to do this before? Like what
have you like there's these are buying questions that you need to get assorted to. And these buying questions will only
come from what they tell you, right? That's why it's very it's like a very it's like a conver like this sale is
very conversational. That's why people say, "Oh, like you know, Tim is the goat at B to C sales, maybe not B2B." But
it's like the same. You just follow a framework. And in B2B, you also play the game, but it's like less of a game. Um,
you know, like B toC is like an actual game you play. This is more like you have a framework that you stick to,
follow, but you still need to sell, right? M >> uh like
I think the reason why I've been so successful on my SAS B2B or even AI B2B sales calls is like the usual person on
the sales line the SDR the AM the AE are like soft like they're just like yeah we'll loop you in yeah versus like I'm
very adamant like dude okay we're going to meet tomorrow at this dedicated time will anything pop up or anything like
let's get it done right uh but just like there will be these nuggets of gold where like your whole conversation after
this could have totally different. You know what I mean? Cuz I I focus a lot with my AI for owners group of like that
start and then how to set frame and authority and then those first few questions expiration because like think
about it like a tree and then each one has more and more and more more and more and like when you start there's and
there's a right path, you know what I mean? For you to collect the cash. >> Yeah.
>> And there's like multiple right ones but so many that are bad or will lead to someone just disappearing. Like that's
buying, right? Uh it doesn't matter how cold or warm he is, he's on call. [ __ ] You know what I mean?
>> Yeah. I'll let you continue it. Or do you have any like comments? >> No, that that makes sense. It's just
knowing how to find the right path. Um for me, like the question I asked after this, which I don't think was a good
question, was this. >> Yeah. Newer newer inkjet uh devices now that
>> what are those you understand? E check inkjet inkjet. So yeah, there are different types.
>> I don't need to know anything about that. You know what I mean? It's kind of like if I was like building as Europe
for detailers and ask him like, "Oh, what ppf company?" >> Yeah. It doesn't matter.
>> What's the ppf printer? Like let's just keep it to the scope of the sale. You know what I mean? Like I love it when
Dylan B, he often tells my guys now like, >> you know, when someone when when someone
tells you that that, oh, but what do you know about this industry? I'm like, >> you know, it's not my job to know. It's
like to know X Y and Z and it will be a partnership with you >> that yeah
>> it just takes so much frame back I'll let you continue >> you know um you have all set inc which
is a >> so he's just talking about I can skip this part he just talks about ink
>> for the next >> geared towards you and then the very next piece could be geared towards
somebody you know it has totally different interest and that digital technology allows you to do that so that
you have more targeted >> what no that's fine it's fine keep playing
>> keep it Yeah, >> you know, it has totally different
interest and the digital technology allows you to do that so that you have more targeted smaller runs versus
everybody's getting the same thing and you're just saturating the zip code. They call that spray and prey marketing
whereas we have the ability to u >> to be very targeted with the message >> right now. I interrupt him when they're
going on a mon. Yo, Tamer, I'm cur what's your what's your background, man? What did you used to do?
>> Do you know? It's a great I I I used to always ask like, "Hey, give me your background and then what do you do in a
dayto- day?" >> Yeah. Cuz like right now we're 7 minute 30. I just like, bro, I'm I'm blanking,
too. I don't have enough information to sell him. I don't have enough information to know what kind of guy he
is. You know what I mean? Like, oh yeah, I used to be a call to athlete and blah blah blah now. Like, you know, with the
different partnerships versus like, oh yeah, I code XYZ and like we've I've always been on the product development
side and I've helped this. It's going to be what? I don't know. Right. Um, and when people go on monologues, it's just
it's good to just get that frame back and be like, I'm curious, t you know so much. You sound you're an intelligent
guy. Like, what's your background? >> Yeah. >> JP Egan, who's Jeremy Miner's top
closer. >> I know that is. Yeah. >> Like he always uses that frame. You're
intelligent. >> Blah blah blah blah blah. >> Like he's a smart guy. He always does
that. Um, and he'll drop it multiple times throughout the call. Um, so when he asked like let's make an educated
decision together like I know you're a smart guy. You can make you can actually come to a conclusion like it like really
pushes the sale. Uh, but we'll just continue. >> The images.
>> So, >> okay. Okay, that's straightforward. Um, that makes sense. Are you So, when we
look at um, you know, looking at new companies like are you tracking your cost per lead, how much it costs you to
get a meeting and how much it cost you to acquire a new customer? >> Not really.
>> Is that a good question? >> Because of you. because we're relatively small. There really is no sales team.
It's me. Um I do um now I have I've been around for a long time. So a lot of contacts.
>> Pause it. Is a sales team. It's really me. Really? You're still selling? Really? It's just you.
>> Really, Tamer? You're telling me you're the sales guy? Huh? How many hours do you spend doing that?
What's the workflow? Where do you operate on your data? Do you track anything? Like like bro, like
come on. >> That's gonna that's going to uncover a lot of problems in this process.
>> Let's be let's be you got to be nice. You know what I mean? You got to get nice at sales. Like
>> we could duplicate marketing for you and have fulfillment. It's just the sales piece. You know what I mean?
>> Um or even the SMS and email that's custom. One thing that me and Joe are starting to do with our our B2B agency
is um SMS and email, it's not automated anymore. We we've customed it. So, we have like an agent, a GTM agent that'll
basically crawl for signals and then customize the SMS and email beforehand perfectly to them. And then
it's actually working out very well. But it also gives us a good summary before we jump in on calls to know more. But
this is stuff that like >> uh I don't I don't I don't blame you for going down this sales route. I see what
you're doing, right? You're trying to get him to reveal that pain, right? When he reveals something like that, you
need to actually use it. It's like you're going into the gun store and not shooting a gun,
>> right? You're just holding it. Um, so just continue. I'm curious where this comic leads.
>> So they, uh, you know, seek me out in a lot of cases. Um, and then, you know, I have currently been trying to utilize
just again because, you know, our we have become so small, don't have a whole lot of money to spend. So um um using um
you know private contractors like we've got some people that you know do brokering type. So we've been kind of
doing a little bit of that but >> and how do you manage the brokers that like are they are they organized
anywhere or do you have a system for that? Mhm. >> You see, you see like there's so much he
could build. Like right now with him, I'm already thinking the scope is like this this this this not just the one
thing that he's on call, right? When it's a overhaul deal, I'll use the language like, man, we got a lot to do.
You got a lot to fix, man. And I'll be like, [clears throat] "Yeah, I know, right?" I'm like, "Yeah,
>> like how's like how recent did you realize that you could really put some stuff together?
Like we really need to clean things up. how like what when like what changed like the like buying questions, you know
what I mean? >> Like I'm just like spitting out as many buying questions so you like you can
like re-watch this and like see how you want to approach it. But it it's >> I'm going to read this call for sure.
>> Yeah, it's hard for me to framework it when it's like it just matters from the conversation itself. You know what I
mean? But it kind of pushes towards the same thing. You just continue >> per se.
>> We're just too small right now. >> Yeah. Yeah. That's like the one of the most important. I know it can be hard to
track like your own if it's you're working for the company like your own efforts. Um but whenever you do a new
marketing initiative say you're going to put $1,000 into meta ads. >> Yeah.
>> You want to make sure looking at what under other industry leaders are doing that your cost per lead and cost per
meeting is scale. >> I mean if you're wor pause >> we don't do hypotheticals here in B2B.
Yeah. Like okay let's just say your CB is like 300 and the weekend. It's more like, "All right, Sabr. All right, this
is what this is what I do with peptide companies. All right, what's your ALOV? 30, 60, 90 rolling days. I need to
know." I'll start there and usually they'll be like, "Uh, let me see." And it'll open up. They'll open up their
CRM. For some people, they'll be like, "I don't know." And I'm like, "That you want me to come over and, you
know, slap you on the butt? Like, you should be tracking. You know that, right?" uh and
it's just increasing gap. But usually clients will go like, "Oh yeah, let me see." And they'll open up their CRM and
then they'll then show me the number. I'll be like, "Is that accurate?" >> They usually be like, "H" and I'll be
like, "Yeah, that's a problem, right? How can you make strong decisions for your business? You know, you're managing
like 120 affiliates, right? You got a team of 13 to feed and you're over here talking about ah,
right? It's this gap. But especially when you're doing the math, like a lot of us have the math of like, hey, you're
you're spending this on this guy, this on this guy. If you a lot of voice AI guys love doing it. It's like, hey, you
miss this many calls and then it's this and then you c this, you'll make this much and we charge this. So it's
>> Yeah, >> when you're doing math, use their actual numbers. Just just heads up. I don't
know if this is the perfect example for this, but just letting you know like whenever you need to create some
example, be like, "Pull up your numbers." >> Yeah. it it'll give you the chance to do
those two things which is very very very powerful. Um I remember a couple years ago I was
selling on an agency offer and I'll always it's it's my it was like my troll thing. Um I'll ask people like yeah
what's your CPC? What's your CPA? Uh what's your CPTCA? And they'll be like I don't know. Like okay um and do you know
your 90-day rolling LTV? Just so I can uh and I'll purposely do that just so it doesn't even exist. I don't even like in
CBC thing, but it's just like >> 99% of people don't have it >> like gap, you know, just like gap like,
oh [ __ ] I don't even know what the [ __ ] I don't know that I should be tracking. Uh oh. Right. Uh but continue
before I understand all that. We don't we're not, you know, we don't even have any marketing right now. We're looking
we just had a friend of mine, you know, develop, you know, a quote for us to do a marketing plan. So, you know, we're,
you know, we're basically almost like we're starting all over again. Fortunately, we kept all of our
employees. We kept all of our clients, but uh we are relatively starting all over again uh to uh to make that next
leap. >> Yeah, that marketing quote, what does it include?
>> Um it's predominantly >> Stop it right there. Go back 20 seconds. >> You know,
go back here. >> Yeah. >> We are relatively starting all over
again to uh to make that next leap. Yeah. >> What was the best question?
What should you have said? >> Just a why question. Like >> give me an actual qu. Okay. Play it
back. Play it from right here. And when he stops talking, tell me the tell me two, three questions you could ask.
Really? >> Starting all over again uh to uh to make that next leap.
>> Yeah. What does that next leap look like for you?
Why? Why now? Why do you need to make this next leak now?
>> Um, better >> better play it back again. >> I'm coaching you right now.
>> I know you are. >> Relatively starting all over again to uh to make that next like 30 seconds
because he he said multiple things. vel you know quote for us to do a marketing plan. So you know we're you
know we're basically almost like we're starting all over again. Fortunately we kept all of our employees. We kept all
of our clients but uh we are relatively starting all over again uh to uh to make that next leap.
>> Now tell me what are the actual talk tracks? >> Tell me what
>> what questions could you have asked them next? >> It's good you're keeping your current
clients. What else are you doing right now to get more clients? >> What's the most pressing thing, right?
Like that's not very pressing. >> He said very interesting stuff. >> Yeah. I don't know. I'm blanking.
Don't blink. Right. What's so what's crazy about this? Like what's actually what's perfect for you about this?
Right? Like what can you use towards your advantage for him to move faster and work with you? What go back go back
like 10 more seconds. What did he say that is in your massive favor that you need him to explain to you more about?
>> They're they're they're starting over. >> Yes. and >> they're building it from the ground up.
>> And >> um >> they're looking to ascend and go to the
next level and >> they're already looking at other like contractors, other marketers.
>> And with marketing, what are they doing? Like dude, he just gave you in those sentences like everything you need to
close it, right? But you decided to ask him about what I already forgot like something that's like no like has no
>> He just kept going, I think. Well, let's see. to make that next leap. And you said this
>> that marketing quote, what does it include? >> I asked them about the marketing quote.
>> What the [ __ ] does the marketing quote matter for us to make the sale? >> Yeah, it doesn't.
>> So, what So, what knowing these few important pieces? What questions can we ask?
>> Um, what does a successful, you know, marketing relaunch look like for you?
>> Yes. What else? >> What does success look like? Um, >> how can we get him to dive? How could
what question can we ask for him to reveal more pain? I got one. I'll I'll like brainstorm with you. So, why did
y'all run it back? Like, why did you decide to just like just run it from ground up and decide to take on a new
marketing team at XYZ? Why? >> That's a pretty big pain point. I would ask him, okay, and now re Oh, you say
rebuilding. I love that. like from the ground up too. You got some of the guys from previous like but what gets you to
you know like you're choosing your team now and this is where I'd break the third wall. I'd even be like yeah like
we're on call potentially to help you out with your marketing. Uh what what are the key differences that you want to
make? Right? >> What are the key differences that you want to make? What are the changes that
you want to make? That's a good question. What do you want? What do you want to change? Like what do you what do
you want to see happen? >> Yeah.
>> Differently. >> And and then you you can also say and with my background in X, Y, and Z, how
do you see me empowering your business? >> That's where I need the X, Y, and Z part. With my background in AI, outbound
marketing. >> Exactly. You need to set the frame at the beginning so they know.
>> Yeah, it wasn't recorded. I did set the frame >> because you Yeah, I assumed so. I assume
so you because you usually just like I'll usually I'll set the frame so hard I'll be like dude you guys are doing
like five mill a month. Why do you need me? Why do you need Tim Chow? What does like my AI knowledge and my group of
developers like what can we do for you? How can we empower your business? They'll be like ah y'all could do this
this and this. I'm like why? like just that like you you got to you got to you know how many branches we could have
gone by 9 minutes and 40 seconds like guys will look at my calls and see his 30 minutes and be like oh Tim just got
leads I'm doing the same [ __ ] for leads that as all of you like you know
so [snorts] you got to compact your sales call like that 30-minute call should be very very
dense right like by minute nine they're like telling me about Like I kind of have a better idea. I also don't know
that much about Taber, which is the issue. But just play it. I know that >> much about what?
>> What' [clears throat] you say? >> You don't know much about what? I didn't hear you.
>> Uh I don't know about much about Taber. This guy right here. >> Yeah.
>> Or like not just about him, but like his his motives, right? >> Yeah. I didn't ask him like what Well,
because we led with you know, we're putting together this go to market spreadsheet for him. That's why he's on
the call is he wants to get the value but also just wants to explore how you know that's you're on the call
you're going to listen to what I have to say and I'm going to see if I can help you. Uh
but yeah >> um it's predominantly you know a plan you know with uh um everything from our
search engine optimization and our website and that kind of stuff too. Um, you know, maybe it's just a general and
then even some um, you know, some potential screening of help screening sales people, that kind of thing.
>> Sure. Sure. Yeah. I mean, our company, we're like most of our relationships are lead generation, right? How can we get
you more leads? How can we get you more meetings? Obviously, more sales meetings equates to more sales. Um, just very
straightforward there. But I don't like to think of us as um, a lead generation agency. I mean, we're not. Um, we're
definitely an AI company. Like, we're working on deals in 2027. like we're bringing in developers from like Netflix
and Google like X developers there to build AI CRM AI chat bots um lead aggregation and like just data
collection from your marketing efforts to see okay we spent this much on our website this is how many leads we got
last year from our website this is the cost per lead the cost meeting like that's the only number that you should
care about if you're marketing um if cost meeting possibility is is optimized you can scale that channel and get as
much out of it as possible um so with that being said do you guys use a CRM like what software what systems are in
place right now >> no we don't really have a a CRM either we have a project management system that
we utilize uh but and we have a MIS ERP system that is utilized but we do not have any CRM right now.
>> Okay. What do those systems do? The project management >> uh the project management kind of keeps
track of the communication and then but it's more geared towards uh once you've been awarded something not necessarily
the sales pipeline or the paddle wheel or anything like that. >> Yeah. So it's once a client comes in how
are we making sure >> it's more Yeah. It's more about after the client's acquired not the pre-sale.
Mhm. And so that data lives in the project management system. How much are you paying for these softwares? Like per
>> Well, the the MIS and ERP is I think >> I got two notes. That was a really weird transition to your monologue. That was a
really weird place to put a monologue. That's also that shouldn't be there. >> That's my biggest I always do that. I
notice it too is like >> when I don't have something to ask or I don't have a question to keep going. I
just talk about what we do and then that kind of >> if you don't know what to say next, just
say, "How do you mean?" >> That's it. >> How do you mean?
>> That's the cheat code. >> If I literally just blinked >> and I'm like, "How do you mean?"
>> They'll just keep talking and then I'll find something. >> Uh don't just start random monologues
because it feels like you're kind of mini pitching. Yeah, it does. >> Oh, I do this, this, this, this. Do you
have it? Like it's like that is not how to sell, right? I used to be like, okay, let's talk about your business right
now. Uh, how many employees do you have? Okay, cool. How much revenue? Okay, cool. What CRM do you use? What software
do you use? Okay, cool. This I'm I'm factf finding. And then I'm like, okay. Uh,
also just a heads up, go back to when he starts talking again. Uh >> where about the CRM stuff?
>> Yep. >> A CRM either we have a project management system uh that we utilize but
and we have a MIS ERP system that is utilized but we do not. >> What system do you use right now?
>> What >> I'll be like what system do you use? >> That's what I asked.
>> Yeah. >> Okay. What do those systems do? The project management.
>> Yeah. Go ahead. >> The project management kind of keeps track of the communication and
>> and he says after not before. Watch. >> Good do. But it's more geared towards uh once you've been awarded something, not
necessarily the sales pipeline or the >> really really once a client. >> Wait, so you have systems for
fulfillment, which I love, which is great. You know, when someone gives you money, you better do an amazing job.
>> But you don't have anything for before a client pays you? Really? >> Yeah. I don't get them to say, "Yeah,
no, we don't. And we need it." >> Really? Yeah. We don't. We don't. Oh, and you're
building that, right? Right now, you're building that. Oh, no one's It doesn't Oh, there's no plan. Okay, that's an
issue and you're very serious about it. You like that's a problem.
>> Understood? And they're like, "Yes." Like you you Lucas, you know how sometimes I'm like much meaner like
coaching my guys like uh sometimes I'll just be like really dead ass you know I'm like even with the Gen Z guys when
I'm on B2B I'll be like be so for real like you know you need to track I'm talking to Robie I'm like dude you went
to Harvard what the [ __ ] are you doing and they'll be like I just I just haven't had the time. I'm like well okay
well you got the money so you pay us and we'll do it. >> Mhm.
>> Right. Like these are all selling points that they're the prospects are giving you and you're not asking buying
questions to sell. Let's just continue the call >> comes in. How are we making sure
>> it's more Yeah, it's more about after not pre-sale. ERP is handles everything. Everything from estimating to, you know,
inventory control, invoicing, all that. Those are relatively, you know, um they're pretty expensive because it's
it's our whole our data collection, shop floor data collection, job ticketing, all that PO.
>> Yeah. >> Everything is within those systems that we utilize. But
>> so it lives in this ERP system. >> It does. I mean and they have plugins uh you know for Salesforce and other you
know where you can >> you can integrate your CRM with that but we we currently you know again we are
small and um and don't have a lot of resources just looking and staying open-minded.
>> Yeah. Are are you paying over 100,000 a year for that for that software? >> Um probably not as a whole. No.
>> Okay. Now the initial with the ERP system was uh a couple hundred thousand but then we're just in the uh uh service
uh and maintenance mode now and you know we get up updates and it's uh cloud hosted too. So the software is uh is
hosted by them by the the ERP which is CI software which is it used to be EFI and then EPS and it's it's called it's a
PACE system and then now we also have mass 500 which is a Sage product. >> Okay. I've never heard of those
companies. >> Yeah, they're all they're all geared towards industry.
>> So when people ask me, "Hey, have you heard of Jacob Levvenrad?" I'll be like,
"Sounds familiar." Wait, who who is that again? I don't see no idea. When someone said ERP, PSI, UPS system, I'm like,
"Sounds familiar." Like what does each do again? >> It sounds familiar.
>> Like what's the basis? And then you understand that and you get an explanation and it's in your fathom. So
in your scope you can learn it. >> Yeah. >> Yeah, that makes sense. Just
>> keep going. Just keep going with the call. >> Fair.
>> Either manufacturing or the base product is uh for for printing and mailing, >> right? Yeah. Because the reason I ask is
because a lot of companies that we're able to deliver leads for, we've we were we're working on deals like I'll just
share my screen and show you. This is for a gym. Um and they're not even share your screen. There's no need to share
your screen. >> Okay, got you.
That we've basically >> Stop sharing your screen right now. There's literally like
>> I'll never share my screen again. >> Stop it, bro. Okay, go ahead. >> And it's their own. It's custom and it's
got AI in it to make it better. But you just look at some of this. I got the back office AI agent
>> every time so far. So far, every time that you've had a monologue,
you lost. >> [ __ ] everything up. Yeah, >> you completely lost, bro.
Make sense? >> Am I Am I being mean or is that valid? >> No, dude. I I agree with you. Uh
I got to stop my [ __ ] monologues. In my head, I've known it's a problem. I just need to start. It's good that I
just got to fix it now. I gotta fix it, which I can do. No more monologues for growth. They got all their leads
that are on here. They got their own pipeline. They have their own point of sales system for all these different
locations. So, they can go in and bill anyone whenever they want. Um, classes like you have, it's basically like your
business, a custom software built for your business. You don't have to pay for you. I used to have this bad habit
too, right? Someone will talk about something and I'd be like, "Oh, we we have that. We have this that like helps
with that, but what about this part of our business?" Oh [ __ ] we have this like take a look. Let me just scream my
scar. Like, dude, we got a like, you know, your client's head, their journey is
pretend they're a child where they can only talk about their pain point, only talk about their goals, then only talk
about committed urgency, and then only talk about what you do and how you can implement it, how much it cost,
>> right? Don't flip-flop, flip-flop, flip flop, flip flop, flip flop. Yeah. >> I think I mentioned something similar
when we were in LA. You did. It was the monologue that just [ __ ] It just interrupts the call. Like all of this
call, all of it should just be him talking about himself. >> Yeah. You you you'll have like the You
can't have momentum and then just kill it and have momentum and then kill it. Like if you watch JP Egan, he has like
these 30-minute closes. They're just like [ __ ] like just straight S-curve and momentum into a sale. There's like
no fluff, >> right? >> Yeah.
>> Yeah. So this this will help you a lot when you're just strategically asking questions to the point and then
confidently delivering something, right? >> Yeah. >> Like your doctor your doctor doesn't do
a knee tap and goes like you might need this medicine. Okay, let me check. Oh yeah, you might need this too. They just
do a full diagnosis, come back with a clipboard and tell you what you need and what you need to buy at CVS,
>> right? >> Yeah. it would >> the end of the call I just basically I
tell them okay I know exactly what we need to implement for you it's X Y and Z I'll put together a presentation and
walk you through it A to Z so you understand it fully >> like it sounds like you're dealing with
A that's that's creating a problem for B and you see it happen and see the output being C right we have X Y and Z that can
address this A B C problem that can get you to your DEF goal. Uh I just don't know what timeline I need a better scope
and to like you know it's more like that. Yeah. >> Yeah.
>> You you're summarizing the call. >> Like when I drop price usually it's not just like uh you know $7,500 for three
months of ads. You want it. It's like >> okay. So so to actually grow this event small business I know that you want to
scale to two more locations as well and you guys are you know dealing with a lot of churn and burn with in-house
marketers. um but to bring us on and also get you that$100 to $250 cost per lead goal. Um and also consult you guys
on X Y and Z that you we mentioned earlier and just be 7500. It's a three-month commitment. So it's like
2500 bucks a month. And the way that we see is like hey if we truly empower you guys and build a marketing engine for
you like in the future you won't have to find anyone else. And hopefully you love us enough and you trust us to do enough
research to keep you with up with the cutting edge that you maintain one of our best clients under Starline book of
business. Like that sounds much different. You know what I mean? Like that's a price drop. You know what I
mean? I've said that like at least 20 30 times now and we just started usually for some pitches. I've said thousands of
times. But this is something that you just need to practice. Like >> bro, like
you need to mock calls, you need to practice. You need like practice shots. You know what I mean?
>> I need more reps. That's why I, you know, turn on the ads, LinkedIn group email hopefully soon because once I'm
like taking five to 10 calls a day, it's just I'm going to get better so fast. >> You know, I know we're on rev share for
this month. I won't even take my profit share. We'll just do it next month. >> Okay, I'm cool with that.
>> Or no, I'll take money. [ __ ] >> I just Dude, Lucas, just I'll take that. just between me and you, like I see you
working hard as [ __ ] So like, w you, right? I see you pushing. So like I don't want you to tweak about that and I
see you reinvesting in your business and that's that [ __ ] I love. So it's just like, you know, double down on it. But
let's continue. >> Yeah. Yeah. Real quick, I saw you on [ __ ] live yesterday drinking in Alani
like at whatever it was like 10 p.m. I was like, "Fuck, I can't let this guy be better than me."
>> Yeah. Then me and Joe are working to [ __ ] So >> [ __ ] I'm working all night. I'm to be
working all night literally. >> I got the recruiting ads up. That's what I did. But okay, you know, I don't know
what Salesforce going to do because AI has gotten so good to the point where you could just build custom
[clears throat] software inside of your own company if you have the right partner, the right developers. Um,
>> skip your monologue. I don't want you to like reinforce your bad habit >> monologue.
>> Yeah, just go to his great part. I want to hear what he says. [snorts] profit associations. Anyone that does
like membership cards um wants to do direct mail. What are some other um companies because I want to get into the
lead list in a second. Um you >> I mean we we're doing um you know packout projects right now for Crayola.
um they're um you know unique packages that are um you know being boxed and um you know they're being manufactured by
another company and then the product is sent to us to pack out and prepare pallets and everything for the
distributions to um their distribution to Walmarts and Targets and all that. Um um so we do a little bit you know with
the helmets as well and that's it's not necessarily all digital printing. It's it's a little bit of printing but not a
lot of printing. Most of that is again, you know, um closer to 3PL type things, but uh you know, it's a um
that's another part of our business that, you know, I've been trying to uh you know, bring back. We we used to we
used to run the NRA's online store actually um for years. Um and we walked away from it about five years ago again.
Um so it was basically a payback operation. So we got we got away from that you know and so slowly trying to
look at opportunities like that not high skew count but uh you know that type of u either you know
B toc and sometimes B2Bs and um and providing that service as well as you know the storage of their products
>> as well. >> What about like marketing agencies that want to work with vendors like that can
do direct mail? Do you have any current like marketing agency partners? We don't we work with um you know some you know
large the Moore group which has u you know numerous companies they're our number [clears throat] two client um and
they have a company within the more group called production solutions that that handle um you know they have 50ome
different project managers and that kind of thing and they work with different um agencies like American Red Cross, Easter
Seals, Save the Children, all that stuff and then [clears throat] we sell into that one company. Therefore we have
access to you know all of those different >> Yeah. project manager. So that that has
worked for us. We have them. They're the number two customer. They're our number three client. Same same kind of model.
It's more conservative because we're the you know we're the National Rifle Association is our biggest client. So a
lot of right-wing type of agencies have gravitated towards us because of the NRA type of affiliation. But um we we do um
we we do well with those type because again the sales effort is is is a lot less. You know once you get your name
into that you now have access to 10 15 and in some cases 50 different project managers who will call who have the
autonomy to seek and manage their own direct mail uh clients. So more more group is probably the biggest one that
we do. Uh and then but we don't have a targeted effort where we're working directly.
>> This might be his best monologue so far like he actually clearly described who he serves, what he does and how he makes
money, right? It's like I hope you locked in on that because that is your ammo for your XYZ or just
stuff in general, but he knows what he's doing. He's a good prospect continue with the marketing agencies.
>> Okay, >> that's interesting. Um, and yeah, you just give these project managers, they
see the quotes for what you guys are able to do for what type of work and they just they order from you. Yeah,
they typically have, you know, they'll have programs, you know, they'll have, hey, this job is a weekly job and here
are the basic specifications and here's the quantities and then we submit quotes and they and then and then in some cases
they, you know, are going after certain uh agencies, you know, or a lot of their their own clients are doing the same
thing. They're selling into the American Red Cross, the American Cancer Society, and that kind of thing. And so they're
taking, you know, they they build the programs for them and then they help they do all the management, the, you
know, and any of the digital marketing that's involved in some of the design work. And then we're basically the
backend fulfillment for them >> to print it, produce it, and mail it. >> Okay. I'll put together a list. I'll
make half of it some of these nonprofits, these associations like American Cancer. Um, and I'll make half
of it as well. Some of these agencies like the Moore Group. >> We've tried some direct, you know, it's
just so hard anymore. Uh, you know, we've had more success. We've had more success with these agencies because they
have so much more to offer than just the direct mail part. >> Yeah.
>> And so that's and we used to be direct with people like American Red Cross, the Army National Guard, but as far as u
currently our you know uh the NRA and Bass Masters and I think Prison Fellowship and Angelfield about the only
clients that we have direct relationship. Everything else is through some other type of agency whether it be
war group or you know Everly Associates or some other absolute whale company. Yeah,
>> he's a good prospect. I wish I had my proposal call with him because he agreed and accepted it and then he just
canceled it >> after the fact. >> Yeah, we should definitely if we're to
work together, we want to do both. Um it's definitely important to try to get those direct contacts as well as what
what's is definitely higher leverage is those agencies because they just have clients that they can
>> Yeah. >> you know, whether it's a 50 clients or a thousand clients and they can have you
guys come in and do work for those clients and it's basically just sounds like it's easy to fulfill too. just
order from their whatever system you give them and it's boom. >> Um, so what I'll do is I'll put together
100 nonprofits and associations, 100 of these agencies that be potential partners. So you have 200 company names.
You can judge the data off of that. Who are the who are the stakeholders? Who are the titles at these companies that
are making the buying decision or or making or people that are going to consider uh Valim as a potential
partner. >> It's going to be everything from fundraising to uh you know to the
marketing people within within there. Um >> um you know they um they all have various titles but I mean most of the
ones that you know some of them will actually have some [clears throat] type of direct mail manager or whatever in
there but most of them are on the marketing side or the fundraising side that you know um they're the ones who
are because we're you know we do acquisition type mailings and some of those are that's what they're doing.
They're trying to get donors >> donors and that kind of thing. >> Yeah, that makes sense. That makes sense
from the nonprofit association standpoint. It's going to be different stakeholders at those two different
types of um company profiles. Um but yeah, marketing. Okay. I think I'll also just give you let me let me get by the
way, we're at time here. Do you have an extra like five to 10 minutes? >> How we do outreach? Like we we'll do
cold email outreach on behalf of our clients and um we'll basically be reaching out to you.
>> Here's where you start pitching. >> What? >> Here's where you start explaining what
we we do, right? >> Mhm. >> Before you do that, what are the two
things you need to do? The two things I need to do before explaining what we do. Um,
>> right before the pitch, we get and >> we need to you have to explain their situation back to them. No,
>> we need to get and from tamer. >> To get what? To get commitment and urgency.
>> Yeah, that's where I'm weakest. Like what would you ask in this situation to get them
>> go back to when he stopped talking like 10 seconds before he stopped talking >> position type mailings and some of those
are that's what they're doing. They're trying to get donors >> donors and that kind of thing.
>> Yeah. >> Gotcha. So what so I'm 100% confident what we do will
work for you, right? I'm I'm just curious though like uh what like what what what would get you
to like commit to actually going instead of these directs to group emails? Well, we have it literally be
that that's literally what I'd ask. >> Okay. >> Get commitment urgency and then when
they ask like why? Okay. And would you say or even I'm like great I'm 100% confident that what we do will work for
you. I also c I'm curious man uh I feel like when you say I always preface I'm curious people just like open up. I'm
curious because this is going to be a dangerous ass question. I'm curious what gets you to you know would you say
you're committed to build this side like build this part out of your business right now?
>> Yeah it's a dangerous question. >> I'm c they answer every time. I'm curious like even if it's from cold cold
email whatever it is I'm curious what know would you would you say you're committed to actually building this
piece out like because it's it it'll be like it won't be an overhaul of your acquisition but it'll be definitely
something where it's like we want to make this main channel what I mean >> and then I'll be like okay well I guess
uh you know why not just use one of your your guys like why why potentially work with Lucas
So they get commitment not only to do the service but they get commitment to work within them chat right so I would
ask like okay cool like dude that I love that like it sounds like you know you're they they'll often times just answer my
question oh yeah because we have this this and we want to hit these revenue go awesome man awesome you you could
honestly work with anyone like like I guess what are you looking for out of me to be like yeah like Tim Chow is our guy
right I'm getting them to commit to work with me. There's different ways to get people to commit, right?
>> And then and then I moved to urgency like Okay. And like you know, like you said, you guys are in the rebuild phase.
I assume this is kind of a ASAP thing or am I incorrect? >> No. Yeah, we need this now. Yeah.
>> Yeah. >> I'm curious like what what changed? like you know like I bet you get so many of
these emails and you see stuff online but like you know what got you to take those extra few steps to get to this
point on the call but does that make sense? Shout out >> urgency and commitment or commitment
first and then urgency. Usually like the question I would ask for I guess urgency which I like yours better is like if I
if I put together a plan that shows you how you want to get to XYZ goal >> too hard. I don't ask that. I don't ask
that. >> No. And if everything makes sense, like, >> yo, what would stop you from moving
forward? Is that what you ask? >> What? >> What would stop you from moving forward?
>> No, I ask if everything looks good on what I put together and you're you're excited about it, like you're ready to
go. Um, everything makes sense, the investment makes sense. Um, >> that's a sales question, Lucas.
>> Yeah. >> Yeah. So, drop that. And the reason why it's funny, urgency, it's commitment and
urgency because once they vocalize their commitment, it's natural for you to ask why now. now like actually why now right
it makes sense sequentially um and when they tell you I need this now because this
>> okay cool let me show you what we got >> and then allowed to pitch his method >> versus it just being weird breaks to it
so I don't even know if I want to review okay let's review the rest [ __ ] it
>> I don't think we need I mean >> because I don't think we need to I don't think we need to but it's
>> we don't we got eight minutes too like I want to get into >> but was this helpful was the sales
helpful though. >> Yeah, it was. I want to I probably want to do
>> What are the three things you need to change? >> Don't [ __ ] share my screen.
>> And monologues and >> Yeah. No more monologues. >> Um
>> get dig deeper into the pain. Like get them to they like keep talking about themselves and their and their pain. And
then >> not just talk about themselves, but buying questions, right? Things that
make them buy, right? >> Yeah. Questions that get them to buy. >> Yeah. What else?
>> And then just the end. I need to do better at like closing the gap to get them committed and and knowing that they
need to solve this today and not in three months. >> Yeah. What else? There's one major one.
I think there's one the one biggest point that I want you to take away from it.
>> Uh don't share my screen. Urgency. Commitment. >> I'll just tell you got to listen to
them. I think that's one thing you're not doing. Like I think you're just trying to gather your thoughts and
figure out what how I can next do this next or lead the combo. You just need to really sit there and be confident and
listen to have a >> I was kind of like looking at that thing you sent me on my phone like the
framework and going through it while he was talking and um another bad habit is like something pops up my screen. I look
at it while they're talking and try to multitask. I just have to have 100% of my focus on what they're telling me.
>> Exactly. And not only you, but who else needs to have 100% focus? the prospect.
>> Yeah, >> the prospect's not dialed in, bro. >> Yeah. No, he's not.
>> What is he looking at? Even right now, freeze frame. What the [ __ ] is he looking at?
>> Right. >> Uh especially when I pitch people like if they like start standing up or do
something, I'll be like I'll wait. I'll just shut the [ __ ] up. You ready?
>> Okay, cool. I want you to dial in. Do you have a notepad pen? I used to do that.
>> I do. That's That's a hack cuz that I used to do this. I used to be like, "Okay, on the top write uh leads and
then on on the top and then write 250 and then write this and then write this. On the bottom, write 75 uh 25K and then
that's a premier package and the other one write 7500." Okay, I'm going to tell you what each one are. I I'm going
already tell you straight up. We're probably going to start you at the 7500, but let me just show you what each of
those things look like and how we actually get that. That's the only thing I typically have people write. And I
price drop before I pitch. Uh, I used to do that, but it depends on the offer and how I feel about the prospect. But
>> I did like the 3 to 15k range thing. It's like, and I was like, "Is that valid?"
>> Yeah. What'd he say? >> He was like, "What?" I was like, "Is that valid?" And he was like, he said,
"Yeah, I could shut." >> Yeah, exactly. When it's like 3 to 50, when it's a fat range. I was like, "Is
it?" >> Yeah. 3 to 15. He's like, "Probably closer to the 3K is" what he said. Like,
>> okay. Okay. And it's like, "Yeah, no, it'll probably end up being there." I mean, I just I don't want to tell you a
price that they'd be like double triple or something, but I just want to get you the right thing when we get you scope.
>> Okay. >> Yeah. >> Um, usually
there's a lot for you to to implement and change, I think, with this call. >> Um, and I hope this gives you confidence
in your next few calls, too, >> cuz >> definitely the easy easiest thing I
could do is not do monologues. Like that's just an easy thing. Easy easy thing. Where I think I'll probably need
more help and more reps is the commitment and urgency part. >> What's Lucas? What's your hobby? Like
what do you know a lot about? >> What about what >> what's your hobby or what do you know a
lot about? >> Volleyball. >> Volleyball.
>> Yeah. >> Okay. So if I'm like, yo, I'm new um I'm new to volleyball. like um or actually
if you if you were talking to another like beast at volleyball and you're trying to get to know him, you can ask
unlimited questions, right? Versus me, I'm like, "How do you serve? Who's the live bureau? I don't [ __ ] know, dog.
I I couldn't even ask [ __ ] 10 questions, but you could probably ask like a thousand, right?"
>> I think it's also level of expertise and niche. >> So,
>> yeah. So, so the thing is it's like it's like I'm not telling you to become a business owner in that niche to do XYZ
for them. I'm telling like bro, you you got to you got to just remove all of this and be like, oh, this
guy's this dude who serves these real clients. I'm Lucas. You have to be like, bro, I'm [ __ ] Lucas M. Like, if
you're going to come into my Google Meet, this is how it's going to go and this is what I know and our expertise
and this is why you should buy from us. like you need extreme certainty because there are a couple points in this call
where you know me as a business owner I don't even I don't even know if he makes more than me I don't know but like tired
of entrepreneurs they'll be like h really >> yeah it's funny because back when I was
like beginning and having a bunch of sales calls I didn't have case studies I was just selling [ __ ] that I I mean I
was just b not not bullshitting but just like >> but very some random [ __ ] yeah
>> very confident like this is what this is what's gonna happen like we're going to send this many emails, we're going to
get this and this is what we're going to do. And now I I see myself being more uncertain on these calls and that just
you can't do that on a sales. >> Yeah. Also, you need to make sure your product's that good. You're so certain
like >> it is I'm talking Yeah. So be certain, right? And even better and better. So
you're certain certain certain like as we're building the web app for the front runners and all this other [ __ ] like we
got the map, we got inerson events. Jack, Eric, Ian, my closers, they're my B TOC and B2B close. Eric closes
Regenics for me. >> They force people to buy because they really
believe in the product. >> Yeah. >> My group chats with them, they're like,
"Man, like, dude, I love it." Like, they'll make reals and videos like, "Dude, just sell a good offer." Like,
they they really believe in our mission and our results. And I don't even have to motivate them every day. They just go
out there and want to help change lives. >> Yeah. >> Just selling. You know what I mean?
>> Yeah. >> Like you're also in the business of changing lives because if you change his
business that makes more money. You're going to change his life. >> Yeah.
>> For sure. Dude, I someone working with renegotiating a deal and it's going to be a six-figure deal. I hope it goes
through. >> It will. >> Multi6figure. Yeah. She got a promotion
the contact. She's a VP of marketing and she got a promotion literally for bringing me in.
>> Like >> so let's get her done. Yeah. >> Yeah. Um Okay. I mean, we're at time,
bro, but like >> I got I got my uh AFR coaching call right now, but um I want you to review
this in depth and I also want take you to take your sales calls seriously. Um I come from the closing world. Like I
closed over 10 mil and then started sales managing and then ran my agency. Uh and with closing those three years, I
had like a ritual, bro. Like every before call I was like, "I'M [ __ ] PIMP CHAS." AND THEN bring them to my
meet like my energy and they'll be like, "How are you?" I'm like, "We're crushing it today. what about you?
>> And I put the energy up on the call. >> In the beginning, I'm very excited and then and then I'm really nonchalant and
then when I pitch, I'm very excited and then I'm nonchalant. >> That's typically my energy levels or how
how it works. Um >> and you know, obviously when you when you meet someone, you want to be excited
and then obviously when you have something a service or product that can change their business or life, you're
going to be excited. Obviously. >> Yeah. >> Um so I need you
>> questions. >> Yeah. I need to take like the sales [ __ ] seriously. Like bro, I would log my
calls. I would review it. I would like like back in my sales mafia days, I like our homies, we would just like smoke and
just like watch our sales calls and [ __ ] Like like we took it seriously. Like it was our life. Uh and like when
you're closing for yourself, that [ __ ] you should better take that [ __ ] seriously. You know what I mean?
>> Uh like I was just closing for someone else too, you know what I mean? Uh >> so
you should do just fine. We'll talk about logistics over the week before next week.
>> Yeah, I want to look at the I'm getting all these Gmail leads. I actually just finally with the recruiting ads, I got a
lead that booked a call just now while we were talking that's that has an actual business email. Um, but I'm
getting a bunch of these [ __ ] Gmail leads and I'm getting um not the owners of the business. I'm getting somebody
that is like a director of sales or like >> Okay, but that's fine because you always work your way up. You're doing group
method or if it's direct, it's like, you know. >> Yeah. I mean, group
>> if I was involved, [ __ ] respond to that [ __ ] Joe. Respond. [laughter] >> Yeah,
>> but u that is a bad signal. We'll talk about that. I'm gonna jump into this other call. Um, but good [ __ ] Lucas. I
appreciate you for being coachable, actually. Okay. >> Yeah, I'll implement the changes. I'll
also I'll probably want to I'll text you a little bit about like the ads and stuff because I want to get your take
because it's been about a week since we launched commercial solar. So, just want to look there's definitely that
performed, but yeah, I'll let you go. Appreciate you, bro. Takash.
The core business model is AI arbitrage: you find a business in need of AI solutions, close a high-ticket deal (e.g., $5k down + $2k/month for voice AI), then pay developers only 10-15% of the deal (e.g., $500 + $50/month) to build everything. You keep the spread as profit without writing any code yourself.
Stop selling 'AI' directly; instead, sell a specific result like 'I will get you 30 more booked appointments in 30 days or you don't pay.' Focus on three niche types: your background/network for instant trust, ever-growing niches (e.g., voice AI for HVAC) for $1k-$5k deals, and high-ticket underserved niches (e.g., paint manufacturing) for $30k-$100k+ deals. Ensure your market is problem-aware so they recognize the need.
Your funnel is a focused conversion machine, not a generic website. It includes a clear problem headline, a sub headline with your solution, a 4-6 minute uncut VSL to establish authority, a 'Book a Call' button, a form (name, phone, email), and a calendar showing only 5 days out to create scarcity. Custom-build it (avoid templates like Typeform or GoHighLevel) for a more professional feel and higher conversion rates.
The first call is an audit to extract all information: set the frame, establish your authority, explore logistics and pain points, and get the client to vocalize their commitment and urgency for AI (e.g., 'Why are you urgent to do this now?'). The second call is the closing call: present the scope line by line, answer questions, ask for the decision, and collect payment via wire (big deals) or Stripe (recurring MRR).
You need $5k-$10k in the bank to cover LLM token costs, email services, ads, and software subscriptions. Essential tools include Instantly or ConvertKit for cold email, Pulio for SMS, Apollo or Clay for lead generation, a power dialer ($40/month) for cold calling, and Luminina for demos. You also need LinkedIn Premium and Sales Navigator for LinkedIn outreach.
The nuclear method means doing everything at once: organic posting on all platforms (Instagram, LinkedIn, X, YouTube) with demos and hard CTAs, referral partners offering 15% commission, joint ventures, paid ads, and cold email/SMS blasts. To keep clients, conduct a 30-day check-in call, then optimization calls to pitch upgrades. Use a build-and-release model for one-time $50k+ payments, or MRR models like voice AI subscriptions.
Pricing scales with client revenue: under $1M/year yields a few thousand dollars; $1M-$10M/year yields $3k-$35k; $10M-$20M/year yields $35k-$100k+; and $20M+/year can generate multiple six figures annually (e.g., $500k+). Adjust your offer and scope accordingly to match the client's budget and the value you deliver.
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