Ultimate Freelancing Masterclass: From Zero to 1 Lakh/Month Guide

So, this is the first ever freelancing masterclass on YouTube, and in this I'll cover everything [music] that you need

to know to start freelancing. And I got your masterclass 100k views hit and I got to make it paid, and that is for

sure. So, what I need from you [music] is like this video, comment on this video, and most of all, hype and share

this video to your friends to keep freelancing start going on. I want this to be going to every

freelancer that is out there because I have tried to introduce every single thing related to freelancing in this

[music] particular masterclass. I've included my live sales call. I'm including all of the breakdown that I

have. I'll include all of the previous data that I have of freelancing. And I don't even know okay I've made all kind

of breakdowns in this video, but one promise is for sure that you'll learn everything that you need to know in

order to start this freelancing game and have an unfair advantage from the start. So, let's get this party started.

As you guys know me, and you all know me, and you all know me, and you all know me, and you all know me, and you

all know the guy. I try to cover up everything practically. So, in this video I made community questions, I made

community questions, I made community questions, I made community questions, I made community questions, I made

community questions, I made community community questions, I made community improvement which is master class

covered over at the end freelancing but 10,000 dollars per month

steps steps steps

steps steps crash course

overview which in depth knowledge into the industry

expectation zero say 1 lakh per month freelancer 1 lakh

what you will learn in this master class is the overview of everything and in depth explanation of the things that can

help you to go from zero a lakh per month Okay, now second year yes I can guarantee

stick say you know and

you will make worth of 1 lakh and even more than that

I got to mirror offer stack pitching positioning to build

follow that is guaranteed because and that and I know

if you are ambitious and have that drive expectations one day so let's

with module one module one foundations clear

foundations what do I mean by foundations foundations So

may you'll have decide what you'll have to choose in your niche and by niche I mean where do you want to go? Do you

love graphic designing? Do you love coding? Do you love UI UX? Do you love video editing? Do you love copywriting?

Whatever it is, you have to choose. For me, I'll take the example of video editing because I have been a video

editor and I know ins and outs of it. So I'll take that example. The whole masterclass will be very generalized so

that everyone copywriter or graphic designer or UI UX designer so much I benefit but I'll take just one

example that you don't go sorry cheesy example so much foundations may happen niche choose career which is video

editing. The video editing make me choose career now understand this is maybe look both of the confused

both logo video editing maybe a niche choose career video editing maybe but I don't know what you can you are popular

internet you make doctors come you make doctors you make doctors you make doctors you make doctors you make

doctors you make doctors you make doctors you make doctors you make doctors you make doctors you make

doctors you make doctors you make doctors you make doctors you make doctors

Listen to me. Yes, but do you have the experience to compare everything? Do you right now at the start? Absolutely not.

So what do you have to do? You have to take the bit. So what is best for you? You can generalize yourself. You don't

have to be really specific doctors you can doctors you can doctors you can doctors you can

doctors you can doctors you can doctors you can doctors you can doctors you can doctors you can doctors you can doctors

you can doctors you can doctors you can doctors you can doctors you can doctors you can doctors you can

doctors you can doctors you can doctors you can doctors you can doctors you can doctors you can doctors you can doctors

you can doctors you can doctors but then you can doctors you can doctors

you can doctors you can coaches

coaches founders so on and so forth doctors opportunity counter-intuitive

I know. I'll explain that. projects projects

different different fields then you'll be able to understand doctors

time So now you have the experience doctors come and come up. This is cut.

coaches come and come up funnel videos

Then you come across founders lifestyle Oh, this is interesting. You make a vlogs

You know your niche. So firstly first second year this is your approach. First

year may I'm pretty sure you'll be able to understand things you can see niche make a figure

niche figure figure

then you'll be able to dial down your niche. really necessary The question is this.

theory founders But is it necessary? No, absolutely.

Not. My agency I've not even dialed down my niche yet. income

logically, why would I want to decrease area. There are two approaches. First is niched. I will take one example of a guy

named Subha. He's doing really good in his agency and I know and you has a service, which is VC podcast service. We

can say that. And it is very niche, right? VC is going to podcast data. But, you need to have a team. Understand this

thing. To make niche me jar over to make niche cooperate capture gonna charge you. That is an unfair advantage for

you. That is I know, but this is the game that agency owners can play. This is the game that I, as an agency owner,

can play as an as a freelancer. If you try to capture just one niche VC bro, you don't know how many people are

already in the niche for just crushing it. But, you're competing directly with Subha, okay? If you're coming in my

niche, let's say, you're directly competing with me. Can you compete as a freelancer with agency? Absolutely not.

Up yeah, other freelancers can you something? I would say, but go. Go something but go to go to go something

but is it the right approach or you can go to the ROI bigger? Second approach me, you generalize

yourself. Okay, this is not something that people tell you on the internet. People always say specialize in one

skill. Specialized this, specialized that. Choose it come out to me. It's step to

go to go. So, this is the level. Okay. Let's take it as pyramid. You are here. This is

where you have to try out everything. I, when I didn't know about this field, I tried almost everything. I tried film

making, I tried photography, I tried video editing, I tried the cinematic films

YouTube cinematic film tutorials B-roll only videos

informative videos I am a freelancing niche all sorts of things. But, how did I land

on this? By doing all of this, this is the things that I've tried. Here, you try almost

everything that you can. Like at the start, this is where you are right now. You're You don't really know where

you'll be headed. So, you try this, you learn that this is the better thing for me, and then you climb up the ladder.

Here, you specialize. This is where you specialize. This is where you specialize, not here. Understand this,

you don't even know that you have this particular skill set right now. You might go and after a few years realize,

"Oh I was really good at that other skill. I realize it now, but I never gave myself that opportunity to

try that." So, it's better you try it and then do that. I got my YouTube pay all sorts

of niches capture me got that tackle me got that up to me so much me out that okay freelancing niches working for me

video editing is working for me why don't make content on that starting to make money but I don't know

who would even care who would even listen to me but now people listen to me so that's why this is very important at

the start. So, let's get on to the second approach that you as freelancers can take. So, specialization is good for

business owners, but what will be better for you is generalization. Let's get to the generalization part. Here, I've

almost explained you that you need to work with almost everyone, okay? But you don't have to specifically do

everything. Not everything. What do I mean by this? Very simple, I when I started freelance video editing, I just

was not interested in doing cinematic editing for clients because basic clients milk they didn't take. So, I had

to convince myself give all motion graphics and talking head videos are the thing that clients want and you have to

do that. What I did was starting with the opportunity work with everyone and I grab but I specified that

talking head video edits come along. With me all long forms will come along. So,

talking head was my thing. I was maybe able to realize I'm not really good at motion graphics, but I really don't want

to do this video editing because I was giving 12 hours of time every day and I was like it's better. I'm better at

doing business and I have that mental capacity. So let's just do that. So I eventually built an agency where

my specialized skill set is used. You understand? You make climb the ladder.

After I get to know my skill set, and then I specialize that skill set and implemented those special skill sets in

my agency. Got it? But here motion graphics and talking head bit wasn't clear if

I am interested in that or not. But I still did it and I made good money with it even though I didn't know. So you get

to know that you have to try, you have to do the thing that market demands and see in

your mind absolutely clear that you have to do what you like at the start. Of course,

you're a beginner. So what you can do is the market may demand to learn AI video editing.

Learn AI films. You can pitch that. That is a skill set. You can make automation

agency. You can learn that. That is a market demand. You can do

talking head and motion graphics. Then you will realize that this is not your skill set. So when you get to know your

skill set, you will realize that you have to do what you like. You have to do what you like. You have to do what you

like. You have to do what you like. You have to do what you like. You have to do what you like. You have to do what you

like. You have to do what you like. You have to do what you like. You have to which I determined for myself I'm really

good at communication. Hence, I'm really good at sales. And I do all of my YouTube video content and I talk better

on camera. I'm good at marketing. I'm good at convincing people. So that's what I use now.

Similarly, talking head, motion graphics, you are a video editor, let's say you are graphic designer, you are

whatever. Graphic designer I'll give example. You start with almost everything. You make

carousels, you make posts, you make thumbnails, you make website designs, whatever it is. It is in your niche, you

do that. After that, you realize that when you start to do that, but I realize that

I really enjoy enjoy I really enjoy doing that and what I enjoy only and only carousels and thumbnails. So, I'll

take only those people and those projects that have carousels and thumbnails in them. Then you specialize

in that and you specifically say I have specialized skills that I can offer you and that is making carousels.

deep down there deep down there inverted

inverted First of all carousel

deep Okay. copy Copy writing is also a thing designing

SEO also psychology also psychology How some

in the head of people and again it can be more like aesthetics of the carousels are also

multiple things you realize when you go deep into the niche So, that's why it's really important for you to initially

work with almost everyone if you are a freelancer if you you really want to make a lot of money this is the exact

step that you'll have to do or take work with everyone but not everything It's pretty clear now. You don't have to like

offer everything give away cinematic I can I can I can I can I can I can I can I can some idea I can I can I can I can

cinematic I can I can I can I can I can I can I can I can I can I can I can I can

I can I can contradict are you even qualified to say this see is going practical example that you know what do

you see pursue going to let's say you are going to buy a bike and you try to narrow it down starting with them

generalize by the way bike by going to buy a bike still going to go get a bike

going to buy a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike

going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike

going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to firstly you

decide from these three criteria regular commute going to comfort going to get a bike going to get

a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get

a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike bike going to

get a bike going to get a bike going to get a bike going to get a bike going to get a bike bike going to get a bike

going to get a bike going to get a bike going to get a bike bike going to get a bike going to get a bike going to get a

bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a

bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get

but here you broke down slowly keep going to get a bike going to get a bike going to get a

bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a

a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get a bike going to get

a bike going to get a bike going to get a bike going to this is the thing that most of the freelancers aspire to do.

This is like specialization. You can still as a freelancer make $10,000 a month if that's your goal, but this is

where you scale up to 100,000, a million dollars per month. That is exactly the route I'm on. I'm not talking about

this. I am not specialized there. So, I won't talk about it. I'm just talking about the

or niche joker. You'll be able to make more money have an unfair advantage in the niche.

I think all the way all the example that I have. All the example that I have is that the practical example my life uh

say related my life say related. I started my freelance journey with talking heads. After that, I was

watching a lot of YouTube videos to make sure I earn a lot of money on YouTube. I realized talking heads may may coaches

consultants or the already some come the person that I tried but it didn't work. I had to work with everybody. Every and

it paid me really really If you could, I got all of the opportunity. But then, I realized there is few things I need to

consider. What? I have to make sure I can make a lot low paying clients. Starting me of

course I started with just 7,500 rupees per month. But then after a point when I started to make good money, I got some

really good clients. I was like no no no. First client I made my personal brand.

People were trying to work with me. I was like no. You you can make other a client to be made by the one thousand

dollars car. It's better than having three clients paying me 25, 35,000. I don't know. I'm bad at math. So, 22,

23,000 per month. Similar to that. Okay. So, it's better. So, that's why I aimed for this. I said key no no no. Then,

after that the cycle continues. I was like made it cool up 2,000 dollars I need to pitch in the game. That's what

we did. That's what I did. Then I realized I need to make up higher than I did it first. To scale. That's what did.

>> For 2-3 months and after that when I got so many clients that I couldn't handle Yeah, freelancing when he gonna get

gonna have agency man. So slowly slowly I said no to a lot of things and then I came up with one thing and it's maybe

there are a lot of things that I'm going deep into and saying no to which I'm not qualified yet to talk about. Once I will

reach a really good amount I will talk about that. Don't worry about that guys. I hope everything is clear now. Another

short example for you to understand. When I started my YouTube journey I was trying to make everything.

taking up crazily up a notch the right term would have. After that I did podcast too. I made tutorials by

sitting in front of the desk. I'm making videos on freelancing. The goal is to level up every time by

saying no to the things that are not serving your goal. You'll have to understand

Now that ultimate goal can be anything. For example, for me it's money related. It's becoming a millionaire and for my

life it's freedom. General terms that I know freedom as in like I don't have to constantly be

available for my team. I have to do anything that I want to do and I should be content with the money that I'm

making. I want to do filmmaking. I love filmmaking. I love this, uh, you know, cinematic genre of things, but that's

what I want to do for myself. That is really specified. I don't want to make any cinematic content for any client

unless that's really, really moving, unless that's really, really inspiring or motivating or I could desire it

around me that I I have to make this video as well. I have to have some skin in the game with the client to make sure

the vision comes to life. But apart from that, I'm not really ready to do that for any other person. So, I have some

goals that I have defined, and that's what I'm working towards to. The long-term perspective is that

freelancing is like an agency perspective, and or $7,500 jobs are really, really, really

I was able to charge upwards of $2,500, $3,000, $4,000. This happened because I had a bigger goal. Because you see

all of that you have to make per month. You would have been content making $1,200 a month. There's nothing wrong

with that. If you want to do that, go on that route, well and good, do that. And that's perfectly fine. But if you have

bigger goals, achieve that, but you have to make sure the path looks a bit different there. If you want to just

make a lakh per month, you probably might want to do a job that will give you security as well at the same time.

But if you want to make a really, really, really high amount of money, you probably have to build an agency or a

business in this niche that can pay you well. As a founder, you must have some equity in the business, something to

make sure that you achieve that goal. Again, I hope few of the foundations are clear. Now, there are few questions that

I'd like to address, which is people tend to not understand this thing means to boost the mother of the key which is

PC playing mobile to come to get them you just get you are trying to

build a business. Long-term perspective to when you try to build a business, you're

almost planting a seed and that thing may that seed needs nurturing. It needs a lot of care. After a point, let's say

a year or two, it has grown. Uske baad usko farak nahi padta hai usko pani mile na mile bada ped ho gaya hai usko kahin

na kahin se apne root se wo itne underground aa chuke hain ki wo ground water hi nikal leta hai. Usko pani ki

itni zyada zarurat nahi padegi, right? And probably agar barish wagera ho rahi hai to everything will be

self-sustained. Similar is the business. When you're trying to build something that needs to sustain for longer amount

of years that will give you exponential returns in your life, you need to understand this that you have to treat

it like a business first of all. And secondly, nurture it at the start. You'll have to give your time, effort.

You have to provide money to it. You'll have to do everything possible to make sure it works. But most of the people

are not ready to do this because they think that this is a get-rich-quick scheme. And isi liye maine pehle tumse

kaha tha ki agar tum isko get-rich-quick scheme samajh ke aaye ho to mat aao. Bahut sare freelancers ne industry ko

ganda karke rakha hua hai. I'm sorry. This is not that. So, yes, you need to invest good PC. Save up funds. Do

whatever you can, but invest in a good PC. Ha, low-end phone se maine bhi start kiya tha, but was I making money through

that? No. I just refined my skills. If you want to refine your skills, well and good, you can edit videos on your phone.

Do whatever you can. Refine your skills. If you want to make a real money, get some real softwares, real hardwares

to make sure that helps you become productive and gets you money. Ek saal mein tum uska ROI nikal loge. Like mera

jo MacBook hai, iska main pata nahi ab tak hazaar guna ROI nikal chuka hunga. Hazaar guna. 3 lakh ka 10 guna kitna

hua? 30 lakh. 30 lakh ka 10 guna 100 X 30 lakhs 3 crores. Nahi nahi, hazaar nahi. 100 guna nikal chuka hunga

main. Pretty good amount. Not bad, right? So, 100 X agar nikal gaya to 2 X to tumhara nikal hi jayega. 1 lakh ka PC

hai, 2 lakh bana lo next month ya next year $2,000 ka ek client le lo. Done. 2 mahine mein tum profit mein ho. But

you'll have to make sure you treat it like a business. That's all. And there's another thing that I'd like to

understand when I'm talking about stepping up the ladder. When you are a new freelancer, it's very easy to get

into the trap of just getting clients. It's very easy to see the YouTubers like me or other freelancers and get

inspired. That's well and good. Get inspired. But you fall into that trap of going just after clients and just

becoming a freelancer. But you have to realize this thing that I also started from a job which was freelance job, by

the way. And then I became a full-time freelancer. And that is what I'm trying to tell you. Most of the people who have

some kind of experience and if you want to grow exponentially, it's better if you join a startup or a business uh as a

freelance editor or graphic designer or whatever or just do a job. Why? This is like a ladder that you climb and the

journey becomes exponential for you here. Now, when you directly want to jump from there to here, which is

freelancing, yes, you can do freelancing, but you have to understand you'll have to have a lot of skills. As

a freelancer, as I said, it's a job. You'll have to have skills that are communication skills. I was able to go

from job to freelancing really fast. Like it was really fast because I was making videos on my YouTube channel. I

was really good at marketing already. I was really good at sales. I was not that good, but I was good at that. I was

really good at communicating. So, I had a lot of skill to land a job. And I landed a job. It was an internship

7.5 K 7.5 K internship and it was a freelance job that converted to it. I was making good

money. Then it was a miracle year but I tell you the industry operate like this. Industry operations but I tell you the

operations. >> It became very My freelancing clients. I I understood

what timely delivery looks like. I understood some inside requirements of the client. I understood net agree these

of the business that I'm in. Which is freelance video editing. I understood the softwares that are required to make

sure that I'm not getting crashed. I mean Adobe. So I shifted to DaVinci. I

experienced a lot of things. Initially experiences what you are aiming for at the start. So job is a good approach.

People come to me and say, "Bro, should I do a job or freelancing? I've never done freelancing. I've never done job.

I'm just starting as a freelancer. Do a job. It'll be worth it. Don't look down on job. If you don't have the

experience, accept this thing that job will put you three to four steps ahead of the

people who are just not willing to learn and looking down on things. Like if you're just consistent with everything

and you are accepting the things that okay, you don't know any And you want to go to that level. Take a

job. Learn about it. After that go to that freelancing. Who's saying to you that you'll have to do it for your

entire life. Do it for a year or two or maybe just do it for six months. I did it for I think August to March. I don't

know. Eight or nine months somewhat and then I I just said, "Okay, bye-bye. Take care." And then I landed my first ever

US client after three months of crazy depression and a lot of crying. So yeah, I mean get some experience then think of

freelancing. People often ask me this question and this is the answer. You can comment on the video that bro, are you

dumb? Freelancing kar sakte hain. I know how to pitch clients. Well, try that. If get the results, well and good for you.

Me to get me to go to go but this is the exact thing that I have to tell you that can give you good and faster results. I

hope you got some understanding of this. Now, I'll take on few more questions that I have written down that can help

you which I'll just write down life of a freelancer and then job say freelancing me shift from me cover full time to

freelancing me shift simple cover case of a better job. I'm not able to learn on my own. That is

exactly the point that I stopped doing the job for others. Me to go to me to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go by getting a better job. Let's say I like said, "Okay, bye-bye. Take care.

I am not doing the job anymore." So, that was my point and it for me it comes as a good feeling to get out. I'm not

getting similarly maybe I want to externally affect that clients are not getting to me and I can get a better

job. So, it's more of like emotional intuitive plus logical decision don't know what to do but I have to tell you

that can give you good and faster results. I hope you got some understanding of

this. Now, I'll take on few more questions that I have written down that can

growth phase of your life. Okay? I know it's hard. You'll be like Oh,

Good concern. What you can do is job that which freelancing clients a two freelancing clients can get to you

and then job like safest approach here is to go logically answer me but I can leap of faith

you are crazy like me just I directly say to them by my though this is how you can shift from

full-time to freelancing. It is more of a mental thing than a physical thing. If you just want to not do it, you should

just say you are not wanting to do it unless it's uh really required for you to do that. Life of a freelancer, I've

made I think two videos on that. I don't know. I've made videos on that. So,

the thing is life of a freelancer is not that glamorous as people show you on the

internet. It's pretty boring. You will have to sit in front of the computer and most of the freelancers who are watching

this video, they'll agree that it's pretty boring. You'll have to sit in front of the computer and just do the

work and when you get the money, you enjoy that money. I was lucky that I was at one

point able to do all of the clients' work in 4 to 6 hours a day. Content I was just able to just get it

done in 4 to 6 hours. After that, I used to make videos for my YouTube channel. The graph looks like this. Sometimes you

have a lot of time. Sometimes you don't have a lot of time. You're working 12 hours a day. Sometimes it goes like

this. Sometimes it goes like this and then this and then this. And similar is the graph of the income. It doesn't stay

like this. You can't expect stability from freelancing. One month or two months will be like crazy for you.

You'll be able to make $2,000, $3,000, $4,000. It's very important for you to understand finances and save up your

money. Don't spend it like a maniac. 6 months to 12 months of emergency fund saved for yourself. Sometimes it'll be a

lot. Sometimes it'll be nothing for you. But it'll be zero probably for you. But then again, you'll be able to make a lot

of money again. Other than that, recurring clients one-time projects. So, even recurring projects

that we could be payment cycle 45 days my past payment after that like deliverable to complete client

deliverable or my deliverable or my >> So that delays sometimes used to happen. So this is how the life of a freelancer

looks like. And this is how the whole foundation of this freelancing actually looks like. You almost have got

everything that you need to know in order to make sure you start freelancing the right way. You know what niche to

choose, how to choose, why to choose, you know a job or directly jump to freelancing, you know how to niche down,

you know how to shift from a full-time job to freelancing, you know some nitty-gritties of why niching down works

for few people, and then I gave you an example of agency, but that comes after a year or two of experience.

So I've covered up that foundation part of the video. I hope you got some real good understanding of it.

You can practice on that, but don't expect a lot of money from it. You can probably make some money out of that in

this day and age because CapCut is really good. Some softwares are really good like VN, but

Get a PC for yourself and then make even more money and then invest again into the hardware and then even make more

money until you reach your desired mark. Maybe it is one lakh per month or two lakh per month. So that's the thing. I

hope you got some value out of this foundation module. Let's go to another module, which will be very interesting

for you. So this is module two or this module may sub say zyada juice is stuff. From zero can say land can say they hope

and what will be the best approach for you to start your freelancing journey? I'll tell you I'll put up some sales

calls looking many here. I'll tell about a lot of things that I use. I'll talk about how you can get high ticket

clients and what is the process that looks like to close high ticket clients and how you can be good at outreach.

>> So this module is client machine. This is I. Okay guys, this is I. I hope you're able to see this.

outreach offer leads outreach and offer give up we can write closing and then lastly

So it'll be l o o c r l o o c r leads outreach offer closing retaining. When you have these

things sorted then you can call yourself a client machine. You literally know how to get leads, how to do outreach, what

is your offer and how you can close those clients through that offer and how you can retain those clients that you

have closed. So I'll give you one example to what is complicated over at the start to understand if you are not

familiar with all of this stuff. ex-client >> and what do my side team mean at that

time and then another client same Basically your outreach shouldn't be

stopping at this area. basically not area >> You need to get out to go over 10K MRR

going to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to

go two years, which is the case. You can do that. Like I have one client who is almost with us for two years. You can go

by the April 2025 will be working with us for two years. And you can close those clients. You can retain those

clients if you have good work. You can go to go to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

to go to go to go to go to go to go to go to go to go to go to go to go to confident in your skills. And the

chances are when the client is sticking with you for two years, you'll develop a really good relationship with them. And

at the same time you'll get a lot of referrals out of them. This is like the basic understanding that I had to give

it to you. But this is not what we are talking about right now. Of course, we'll talk about few things. But this is

more on the side of agency stuff. And pardon me if I'll be giving a lot of insights about the agency kind of

things. Some things will be a little technical for you because I am running the agency. So it's all right if it will

be technical for you. I don't say that I'm an expert at running the agency, but I still have some knowledge that

probably will be great for freelancers. Right? So I want to tackle leads but you don't know what I mean. What I mean is

I'm doing this. You have to go to go to go to go to go to go to go to go to go to go to go to

go to go to go to go to go to go to go to go to go to go to go to go to go to go to go

Look at my perspective. The best approach for a beginner could be LinkedIn.

Ah, >> [laughter] >> no. Why do you say LinkedIn? LinkedIn is

the place where people come to do the business and people are actively looking for a lot of stuff. You can go on X as

well. X is also a good platform or you can go and follow agency owners like me. They constantly put up forms where you

can apply and you can get selected basically. So, you can do that and if you want to go one to two steps further,

you can join their communities. There are a lot of agency owners who have their own communities. So, with me you

get higher chances. You understand first of all a lot about the market but and get a lot of knowledge when you're in

the paid community somewhat and at the same time when you show your work to them, the chances of you getting

selected increases by a lot because you're in the close community of course. You'll be selected first. So, that is

the thing and now you might be like, "Bro, take it on about the LinkedIn X agency owners to follow below

but I still don't have that clarity. What are you talking about? Make me understand." Okay, I'll make you

understand. So, when I was actually freelancing, I started it. So, I used to apply everywhere. I used to see a job

post or prospect hiring and I used to just apply there. That is like me increasing my surface area to land the

clients. As I said, I didn't have any niche came my doctors to start coming and I don't know what they were talking

about doctors, founders or founders to it's still a good niche or you can say fitness trainers. You didn't have

specific niche with my I was like, "I just want to edit the videos for anyone." Similarly, what you can do

is you don't have to think like a person who is running an agency right now because you are not. I don't know what

you mean by that but tomorrow I'll try to offer you what I can give you. You want to try to get what you want to get.

You okay? You don't know what you want to get. You don't have a good offer. You don't know what you want to get. You

don't know what you want to get. You don't know what you want to get. You don't know what you want to get. You

don't know what you want to get. You don't know what you want to get. You don't offer that you know that you are

going to offer. Now, you know you can leads to target Now, you know as a person okay, I need to target the people

who are actually looking for these kind of services. So, these are the people that will be most likely available on

LinkedIn and the people who don't have good content on LinkedIn and target

and on your services provide. So, if you don't have the offer, you won't be able to understand you can leads go make find

and that is where most of the new freelancers stay stuck. But, the problem is not target the

problem is offer to me but I don't know they not get value to provide and at the

start honestly you don't have any good value to provide or any great value to provide because you're just entering

into the industry and only thing that you can provide is video editing services or on the other case if you're

a graphic designer or coder just some basic stuff that you can do, right? You just have one skill set that you can

provide. You can't really think of anything beyond that to help them get more leads impressions because let's be

honest you don't know how to get more leads or impressions if you haven't done that and you don't have experience of

that and as I told you in the previous module we have to gain experience first then earn more. So, right now what we'll

do is we'll not focus on getting the leads so much key sub the market leads starting as I said LinkedIn page out you

can apply on jobs similar maybe agency owners jobs I got something on my jobs by

it's better for you to gain experience start with a job and then go to that freelancing step but I'll tell you about

the freelancing thing to one of them to yes basic step if you want to go on that safer route

you want to get a hobby. I want to gain some experience then I'll jump into this leads a lot part job of as a freelancer.

I'll be able to my client more value and then charge more money for that. That is the route that at the start you can

take. After this once let's say you got some job you you know have some good amount of experience. Now either as a

second step you can do this or if you are really crazy and if you directly want to jump into this freelancing

outreach a part. I'll tell you how you can do that. Some things will be free, some things will be paid. So take

whatever you want to take. Okay. So now leads if you want to do you go to team

approach home maybe some say cold emails or something cold DMs cold call

I'm not sure who is doing this so I'll not talk about this thing. I'll talk about cold DMs and cold calls. So cold

emails there's a tool called channel crawler crawler subscription low bundle. After

that if you want to do it for free do it manually. You go to Google account account account about to go to

target YouTubers creators and you want to provide video editing services to them

and let's say to make specific niche some say your lifestyle creators finance creators SAS creators as a way

to I'll be able to take up those projects. I'll be able to work with what you'll do is you'll go and that fresh

account which finance creators follow SAS creators follow and binge watch videos. Let's say real estate real

estate to do follow and binge watch videos and then what you do will do is it will start to recommend you the

videos and those recommendations and emails you go to the manual emails you go to the manual emails you go to the

manual emails you go to the manual emails you go to the manual emails you go to the manual emails you go to the

manual emails you go to the manual emails you go to the manual Insta killer LinkedIn killer. I don't use any tools.

I do it manually. So LinkedIn killer man. Okay, now for this there's also another way for Instagram which is key

other to Instagram page hacker a profile page are real. Let's say example that is SAS finance and real estate people to

finance manager a creator account bigger was my suggested accounts at the coffee side to one suggested accounts for Jack

at the manual sub commander mixer to the sub guy email fetch. That's our approach and other one equal nacho

to one get them following list mention Google follow up there on the following list manager on camera manual fetch

cassette to the LinkedIn camera manual cutter home a usually comment section manager keyword search cookie for

example SAS keyword search cookie founder keyword search cookie man on a sheet Malik letter yourself as a good

day sheet maker select now what they will make them go away to tell me what I'm doing Jackie after this my link card

on Google sheet cassette maintain gonna and then you will be able to maintain a sheet. So guys this is a little bit of

walk through on how you can scrape leads and put it into the sheet through LinkedIn. Okay, so first of all you just

need a sheet of a maintain gonna it is complicated and if you'll have a lot of data you complicated over is clear home

looking notion page builder and I'm not sure how I'll go about that but I'm building a notion page right now to use

this exact same thing inside notion to be all organized to be but for now for beginners this will work just fine cuz

they will go to my first let's go to LinkedIn and to me lead scrape gonna be that to me

you just wanna open ebook with that to the section gender and that is the exact same thing that I will tell you. Okay,

so for example let's say you want to target the guys who are podcasters and they are in the finance niche. Okay, so

what I'll do is I'll just go and write podcasters or I would say by the way finance you don't get them finance so

finance may go to the navy logo cup. this finance word For example, I'll do okay, United States

already. United States title main cheese which is pod podcast podcast over

University of podcast dimension She's just an intern right now. She's

studying. podcast editor and host So, what I'll do is

qualify the sustainable finance podcast the sustainable

finance sustainable finance

podcast the sustainable finance podcast. Yeah, it is there. So, what I'll do is I'll just quickly copy this username,

sorry, link. Yeah, YouTube here.

Paul LinkedIn profile LinkedIn profile

Let me go and What's What's the name? What's the name? What's the name? the sustainable

finance podcast the podcast to Paul Ellis down the

Paul Ellis Okay. Send without a note. and 17th 1703 2026 done

1703 2026 For example, I even said that he had accepted it. copy paste, okay? or at the

same time because I want to do multi-channel outreach

maybe the connect request that we accept on Instagram email

email me a message to you and I did that and then

the conversation started. So, this is how it is notes for follow-up and engagement get a not a high-value client

Yeah, let go. For example, need doesn't doesn't post short form to do me but I will be able

to do this And then after this follow-up one got the other just in time to follow up one

down to follow up two, follow up three. After my dates mention you can do that. If you don't want to do that, no

worries. But I think I get to do the follow-up and I have to do I prefer five. Whatever you want to do, whatever

number you are trying to achieve, you can do that. And same cheese to yeah, but repeat go to get. As I said, simple

always scales. You need to do this to go daily, daily, daily different keywords to do near for example, let's go to

venture capital. Okay. Let's go to people and then we'll go to all filter, we'll go to

let's say United States and then here we'll click. We'll just write podcast for the sake of

easiness. And then okay, here we are. Search in venture

Okay, not our type. Okay, not our type. Co-host of Money Tales podcast. Yo, let's go. Co-host

executive producer of San Francisco Experience podcast. Let's go. These are our guys. We can go look deep into them

and then probably just paste their credentials and everything that we have, every information that we have into the

lead sheet that sheet lead sheet that we have built. So this is how you'll go about this LinkedIn maintenance. One

crucial thing that I forgot to mention which is for example, this client reply got the Sorry, this client connect

request accept the to me usually it's going to not going to get down yellow say. And I got to do this client to

follow up going to get. To me put up column to select going to it's going to get down okay. Then you have to get down

going to get blue. To me put up going to get blue equals to follow up going to get down going to get. And you client I

got interested here. And conversation going to get down going to to me first column going to get connect request

accept the you just put down going to get down going to get first column going to get down and it's going to get down

going to get how about you just put down going to he is yellow light kind of yellow green

yellow completely reject yellow

accepted anytime go into his DMs and message him about anything that I want in future.

Of course, accept the deal. And we are working with him. simple

track DMs reply

follow cancel So, that's basically it.

meeting booked point meeting

messages So, that's the thing with LinkedIn leads. And I hope you got clear

understanding of how this works. So, leads at the start is not really complicated.

complicated complicated There's one thing that you'll have to

keep in mind throughout this master class, and that is simple thing scale. It's a very like popular term in the

business world, which is simple always scales. Try to focus on the simple things. Keep doing those simple things

again and again and again in volume to make sure that you get some results out of that.

You'll definitely get some clients. As Alex Hormozi says, volume luck. More volume. So, do that. Leads

are about sorted, okay? For the start, you only need this much. It's going to be that complicated.

complicated People try to make things complicated for no reason. When simple things

actually work. And this is actually the thing that will work for you. But, if you still will look for

things, you can go and keep looking for that. Come back to this level. You must have seen one graph where, you know,

guys like this. The graph is like an inverted bell curve. So, there's a here who is like, "I need to do simple

things." But here, it's all complex stuff. Complex like notion management, CRM, so on and so forth. But then again,

here it's simple. And this is how it is. Like, you'll fall into that trap of complexity, but then you'll realize,

"Okay, simple scales." And that is what I'm trying to tell you that simple is what scales. You can like test your

waters. You can do whatever you like, but simple things will scale for you. If you'll just keep

on doing those again and again. So, outreach part is taken care of. I'll put a video to help you out with the

management of that lead scraping part, and then you'll understand what I'm actually trying to tell you. So now, the

leads part is done. Let's come to the outreach part. And this is where all of the human psychology and everything

comes into picture into the picture comes into the picture because when you're doing an outreach to the person,

it's like you're going to a random stranger in a street, and then you are asking them for money. And in exchange

of that, you're trying to give some services to them. This is more like that. And when you understand this

analogy, and you try to put yourself into that situation, you understand that selling

to a person physically requires a lot of trust, requires you to not be shady, and you to show yourself as an authentic

person. And all of these three sentences that I've told is almost the same has the same meaning. Apart from that, you

have to show your case studies. You have to make sure the prospect is really clear about what you're trying to

convey. And you only have few chance of converting them. They won't have three to four hours to just talk to you. They

might just have a minute or two. And in that one or two minutes, you will have to convey your message. And similar is

the game of the outreach. But once you convey the message to them and they're interested, they can give you further

minutes, which can be 15 or 20 minutes. So, first message should be treated like talking and approaching to a stranger.

When you understand this analogy and imagine this thing whenever you're writing a DM or a mail, you will

inherently write the message in a way where it builds the trust. It gives out a genuine human vibe to the client or

the prospect and it makes sure that everything is clear in that message. Now, how to draft that? How to do that?

I'll show you the practical stuff as well in my screen recording of all of the messages I've done. I'll show you

one example of me closing a client through emails, which was a kind of a warm lead. It was not absolutely cold.

I'll tell you what warm lead and cold lead means. Cold lead is something which is absolutely new. But

you don't even know anything about me and then you are going to that lead and saying that I am going to provide you

with these services. Would you like to buy that? Warm lead is like they know something about you that okay, you

provide these kind of services. Now you go to them and you are like would you like to buy those services? They are

already warm. They know about you. So they are more likely to trust you. Before that, I'll explain everything to

you about psychology of cold outreach. So today we are going to talk about the psychology of cold outreach. So this is

very simple, but the only thing that people don't understand here is despite this being simple, people are not able

to utilize it fully. Even I couldn't utilize it fully for first 1 and 1/2 years and after that I was able to

understand a framework that helped me get some replies from the prospects. Psychology of cold outreach.

I know you can't see that. Now let's talk about the psychology of cold outreach. See, your job as a person

who is doing cold outreach is to build trust, clarity to prospects mind and this thing in turns result in booking a

call. Booking a call or a sale. See, just think about it. If you can make another person trust on

you. If you can make the other person have ultimate clarity about your offer and what to do, then that client is

sold, that prospect is sold. Let me give you an example, a real-world example. Basically, you're reaching out to a guy

on a random street and you are able to tackle both of these things. Trust me, I think scammer

clarity basically it is of benefit. It is of some benefit to him. It's easy to make

him happy. Then it is obvious he'll be able to talk to you. It's a result of talking. And

then the more you will talk to them, it's about sales to close it's very easy. So I'm going to call out reach me.

I'm going to make it not advice online. We try to directly get on a call with the client and that's not sometimes how

it works. And in my case, I get clients when I only and only on email close and it's going to be example of doing easy

video or you will see some of the easy things that trust build clarity client close

psychology is pretty simple. Like It's based on what you want to do. You will be able to make the other person trust

you. Simple. Okay. Now when you have this thing with you, now the other job for you is to understand

psychology based on what you want to do. How do I make the other person trust? How do I bring the clarity to the mind

of the other person? In this scenario basically comes few things. This is what I use as well. Trust me guys, there

might be a lot of things that you can still do a psychology of cold outreach. I'm

talking about specifically the things that can help you go faster, reach faster to that a level where you are

clear on what you have to do at the start as a beginner. Okay. So you'll be advanced people who are watching this. I

don't know why you're watching this, but if you're watching this and judging me, you will be able to

do this. I am. No, I'm not. I am better than you. No, no, I'm not even better than you. I'm

just doing what I know. So basically my point is I know this works. It has been working for me. That's why this will

work for you. Now, psychology of cold outreach may I come to the base but I do here. Now, after that, you need to

understand open case concept here. What is the how behind it? So, let us first build on the trust to go okay. Yeah,

proof of work. This is what we do. Proof of work. This is the best thing that you can do when you are reaching out a

person. Like first outreach may you can give them a hint of your proof of work. It can be just a simple CTA where you

have your website name and your portfolio link. You have a real link here. Link as in you have a link

which I don't prefer in the first email. It goes to spam. Basically, you have two options. You

have your website name or you have your portfolio link. Portfolio link that is a better thing to do. You will have a link

inside but in my case I don't have any portfolio link in any spam folder. Reels go to spam folder.

I don't know how that Gmail works but this has happened. So, proof of work trust building case studies. But, you

will be like bro you don't have any beginner I'm just giving you an option. You might

not have case studies but if you have case studies I mean this client yeah I have done this work for him. He has been

working with me for a long time. He has got these results. You can case study as well. Case study

you have done work for him. Case study more will be like you have got results. You have done work proof of

work. Case study you have intermediate level of editor.

You can case study name drop some people. I say I have worked with some of the creators in the

freelancing niche named and he was sitting at 2000 subscribers and I was able to help him give quality

edits. Hence, through that also he was able to get 20,000 subscribers. Testimonial link

and case study third thing but I mean testimonial testimonial link but I mean I am not just saying this is a case

study but I mean I have done 2000 to 20,000 case study. You can record

this is the case study. This is the testimonial. I mean you have to say that the editor

The your channel grow faster. testimonial case study

proof testimonial And hence, this person trust build You can what else you can do? That

has worked for me. Let me think. Let me think. That's pretty much it. Whatever other points I have that comes under the

umbrella of clarity. trust proof case testimonials This will help you build

trust. And of course, other factors emails which is

signature profile picture company email sign up company

Gmail profile picture username random

001 What does that even mean, dude? You don't have to do that. Have a decent

freelancer Gmail somewhat what I mean. random

good Gmail This was how you can build trust. Now, bring clarity. This is pretty simple.

You need tell them benefits they'll get once sign for your services. Boom. What you can do is you can send a loom. Oh.

Now we're getting Now we are getting juicy stuff. So, loom

YouTube video pre-recorded This This

proof of work This help you. Write these down, okay? This This will help you frame your script

This This who I am. This what I've done. This my proof of work. This how it can

benefit And in this much time I can promise you this much of the results. Which have to

completely honest about If you can't promise any results, just say Promise results

guarantee every has with you. You can guarantee month

with me you be able to stay stress free from the changes revisions and the quality

because I am quality And if you can tackle that, boom, your

job's done. This is what you can offer. You can't offer views. Instead of just saying some random

things. Because honestly, as an agency owner myself, I don't trust them. Behind the scenes work. I know key

script matters that I got to the ideation matters. Not possible. Okay, that is just part, a

piece of the puzzle. That you can solve for them. So be honest about it. Key I'll solve that piece of the puzzle.

You got my attention and you got my attention. Okay. So this is what you can promise in this

Loom video man. Keep it really, really personalized. Go on his or her YouTube channel. Instagram, whatever, whatever

you're promising. Whatever you're doing outreach about. Extremely quality

Crazily quality. Actually Research for So what I mean by that is What do you have to include in

the loom is simple. You go to the content of Your prospect, watch the videos. Like really watch the videos.

Understand his or her perspective. See what you can offer To her. If you can't offer, Just say no, I cannot offer. Skip

this prospect. But if you can offer, If you know that this client can get Benefit out of your editing and

something. So you record the video and you say, See, I have seen that You Email me Loom me like

Here many of the guys to my age show Content Content There are few things that I think you can take leverage of.

First is Editing And Make Prototype So Many of them are content that I I saw that the visuals are not of high

quality. And when I research your competitors, I saw that the competitors quality is better than yours. And

believe it or not, statistically, you can pull up the stats from GPT. What can you research that to do stats because

believe it or not, visuals of the videos really matter and it can boost all the views up to 15%. 30% like and this is

not me stating that. This is GPT and the research papers saying that. So, I figured out that with my expertise,

which is video editing, you can really elevate the number of views that you're getting and in turn, you will be able to

turn that viewers into your loyal audience. And when you launch or if you have a digital product, you will be able

to convert those customers or you can say that loyal audience into paying customers if your product has value. And

if you have done deep research, I don't know if you have done the research correctly.

And you might be like I got to like to my digital product a lot of value. My views are not like digital product not

like views and value audience make convert and then value audience product that you

may be fine with my audience fine with and in turn be fine with because I do video editing services that I will

charge for it of course. So, you have to do research like this. It will take time. It will be not easy but the

framework is really simple. I have told you, okay? So, you can send loom, you can send pre-recorded by the videos,

YouTube videos. What you can do this? You can bombard follows. Okay, so this is what I do a lot follows. First follow

up with them that you can hey, were you able to check this message? Thank you. Okay, that makes sense. First follow up

with them. Second follow up with them that you can hey, just circling back to know if you just saw my previous message

or not. I was curious to know if you're looking for video editing services. No, give some value. I mean you don't have

to outreach to them. You don't have to outreach to them. You don't have to give clarity to them.

If that's the case, then well and good. Do that. If not, then case study ads go. Testimonials add go.

YouTube video pre-recorded add go. Some research research this this this.

edited video sample projects which I can say like free value add go.

free value add go clarity It's good.

ultimately clear It's not bluffing. Actually, he knows his And trust me, not many people

in the industry are doing this follow-ups. Follow-ups are necessary. Like you have

to do follow-ups. If the lead is warm, how you can do messages to them? And how does the email

and how does the whole high ticket client process of closing looks like through email.

I will link this conversation but point is under leverage

follow-up other than free value add clarity You will be able to make the clients or

prospects. Sorry, not clients. ultimately clear key okay understand what you're selling

What is your offer? What is your price? They'll ask. that resonates with them good If not,

then they'll just go. But this thing is under leveraged. Most of the DMs or I can say emails.

First email here, done. Follow up done. Okay. I got that. Let me follow up Corona follow up. If you have to make up

your mind about services and which value provide Corona follow up. I don't know what you mean about me follow up Corona

virus. But don't clients go follow up Corona visible over here. You don't need Corona virus.

So I can even say Corona virus is abundant over here. You don't need Corona virus.

You don't need Corona virus. You don't need Corona virus. You don't need Corona virus. You don't need Corona pre-edited

video Corona virus intro Corona virus check it. If you like it, you can work for you Corona virus I can remember

Corona virus Corona virus edited videos I take and Corona virus was missing Corona virus I don't know what it

competition the competition Corona virus hiring form was missing Corona virus Corona virus

bro my hiring form Corona virus qualify over here. But this is the sample that I have edited by

improvising it. I don't know what it was missing Corona virus he was still a beginner to qualify but he was doing

something right. Well and good. Like you should be doing that. So these are the things that are under leveraged that you

can use up clarity or trust me don't go a cheat code but I don't know what that I used as well. I don't know what cheat

code actually cheat code I don't know what starting with a point but cheat code I

don't know what and most of you might have guessed it till now but most of you might not okay I cheat code personal

brand now be it on LinkedIn be it on X be it on YT be it on Insta doesn't really matter. If you're selling a

service, showcase that. If you're not even showcasing that, don't worry. You just showcase yourself. When you show

yourself to the people out there in the world, they trust you more. The chances the likelihood of you closing that

prospect increases and I am the living proof of it. The first ever US client that I closed was a client that only saw

my YouTube channel. I didn't even give him the portfolio and that YouTube channel's videos were in Hindi. They

didn't even understand the Hindi language, but still I closed them. How in the world is that even possible? But

it happened to me. So personal brand is the cheat code, but it works after some point of time or you have great quality

content. Okay, so I closed that client when I had around 1,200 or 1,500 subscribers on my YouTube channel. I had

crazy cinematic content. If you'll just go and look at some of my old videos and you'll be like, "Bro, two freelancing

videos are going to be like two and a half cinematic content." I always feel like that. But again,

content they can it's it's more of like memes and language zero, understanding 100%. Similar as I guess that he can

understand me but they understood I know the basic fundamentals so good that I can type of videos and I I just closed

them. So personal brand may 1,200 followers could be I was able to grasp a deal of almost and almost I wouldn't say

like monthly number, but I will say the overall number not till now. My freelancing journey

let me calculate. Okay, this is getting a little juicy. Around 4 or 5,000 dollars. 4 to 5 K

dollars lifetime deal. Lifetime deal with them and as a freelancer

probably over the income count here. And apart from this

when I closed them up with a lifetime deal till now I'll tell you. I'll tell you. So let me just calculate.

Okay, hold on. Let me just calculate. Hmm. Okay, [clears throat] aroundish

18 19 K dollars. Closed that client when I had 1,200 followers. The cheat code is right in front of you. Not everyone will

follow it. I know, and I don't expect everyone to follow it because it is hard. Like, I am great at communication.

I believe that, I know that. I'm great at creating content, I'm great at talking in front of the camera. So, it

is really flawless for me. It is the camera is the second nature for me. So, I make I can like day in and out create

content up in front of the camera. So, yeah, personal brand wala stuff har koi nahi kar payega. But, jo genuinely is

cheez mein ghusna chahte hain and want to succeed in some way or the other, they will have to do it. Like, no cap,

[clears throat] simple. Founders are coming on the internet, creating content on YouTube. Cristiano Ronaldo made a

YouTube channel. Why do you think that's the case? Distribution is the new thing. See, I was not able to understand this

thing until I became an agency owner. I am hanging out with other founders. I understand that now, okay, why

distribution is important, why people uh hire media agencies, Reliance ke paas Viacom 18 ka control kyun hai, why he

has so many media companies under the eye, why rich people control the media. There's a reason behind it. Media sets a

narrative. And when you have distribution, you can set a narrative about yourself. The media that I'm

putting out on right right in front of you, the freelancing masterclass, it is creating a narrative of me in the

industry that I am someone in freelancing field. Bahut saare acche freelancers hain, but they are not

creating content. Unke paas distribution nahi hai. So, guess what? The one who has the distribution, and I might have

lesser skills than them, I'll be able to surpass them in a lot of ways in the long run because I have distribution.

Okay? So, this is important. This is a cheat code if you want to build clarity and trust at scale in the long run. It

won't be effective immediately. Long run mein isliye kyuki har koi aisa nahi hota jo ki perfectly start kare YouTube pe.

Mere paas bahut saara experience tha jab maine yeh wala channel start kiya. So, I had a lot of video editing skills and

all sorts of storytelling skills. So, mera starting se content bahut accha raha hai is channel pe. But, main paanch

channel fail bhi kar chuka hoon. Main yeh film making, storytelling, video editing jab main 16 saal ka tha tab se

kar raha hoon, phone se kar raha hoon. So, >> I have good hold of it.

Don't go probably key about cold outreach.

outreach basically client go outreach cursor to in the email

who offer create turkey offer outreach

it's almost combined together screen recording practically some general is very

difficult. screenshots outreach and then

emails DMs offer have I created? Okay. So, in this section I'll help you understand how a

message and the psychology behind it. So, I won't waste your time and let's just get to the screen. So, first

message is this is the connect request that I sent to the client and that is Hey, great connecting with you. Was

listening to your podcast just now. Some real great guest plus value there. Loved it.

connect request accept connect basically same to basically

connect request page it got accepted. And fit photo page Yes, I'm watching the podcast

right now. This is something that I used and it helped me get higher open rates for my emails and messages. And people

are like intrigued to see what is in the photos. And this is the thing that generally most of the people don't do.

They're my message and then I'll just be like this. Trust If you're genuinely interested in

someone you'll try to go one step beyond and make sure you make them trust you. If you do something for example you are

watching the podcast of that guy. You genuinely think that there's value there. You would want to show that, "Oh,

I watched the podcast." You would be interested in talking to that person. This is how I collaborate with other

creators. You It's more of like a collaboration. I'm coming to you. I have genuinely loved

your videos. It'll be great if we can hop on a call and I would love to chat with you. Works like works every time.

Most of the connections I see you have and for sure tomorrow your open rate will go higher. Now,

reply rate, meeting books, you have seen you will be told okay. First message, very long message

contrary to the belief that is out there in the market. This is a message that is absolutely will trigger the people who

say Let's see, okay. Hi, I've been spending some time with the show. Loved the one

with Art Brooks and Morgan Housel. What stood out is the depth of conversations. choose because Art Brooks or Morgan

Housel consume content. I have read the book of Morgan Housel, The Psychology of Money. So, just in case our conversation

would be easy to talk about me and they get intrigued you have seen Morgan Housel

podcast or the Brooks podcast. What did you get out of that? Probably if you have not watched that you don't know me

but you have randomly picked a name and sent it to me. So, you have to answer

probably you have to watch the podcast before you answer. So, you have to answer the

podcast. But again, I chose these names because little things matter. Sometimes the conversation would be then I

probably might be able to answer them with ease. Okay. Now, another another line. What stood

out is the depth of conversations. Listening to the podcast for a while. This thing

you choose these little little you add little details and everything. It shows that it is a message that is written by

human. You let people slow down and actually unpack how they think, what shaped them,

and what they why they operate the way they do. I love that. So, simple. I've done that simply

because I didn't want I've written it. A human has written it. And then offer. However, there's one

opportunity which is heavily underutilized in its distribution. Most of those insights live inside the

podcast itself, and a lot of people who would genuinely enjoy these conversations never find them because

they are not able to discover you. That is, your podcast distribution needs to be on a much larger scale. You're

putting in a lot of effort, so you must get similar or exponential ROI too from the content. That's where we help. We

build an info your content system for founders where you only need to record and we handle the rest. Script if

needed, editing, packaging, and uh distributing across LinkedIn, Instagram, and YouTube. For the podcast

specifically, we pull short-form clips in batches from each episode, shape them with viral yet simple curiosity-driven

hooks. You short-form to consistently point people back to the long-form conversations and create multiple

touchpoints with the audience so you are visible to them everywhere on social media. Additionally, we also make

the intros of podcast episodes in a way we will generate curiosity in the minds of the audience, and if they want the

question to be answered, they stick to the episode. The goal is volume and visibility so that people come to your

YouTube, and we are 100% sure when they will start watching, they'll stick because the value is just so good in the

podcast. You already have great guests and conversations. Our role is simply to help them travel farther. If it's

useful, I'm happy to walk you through how the distribution system can help you work can work for you. Best, Madhu

Sharma. So, it is a very long message, but I've made him understand exact things that he should be knowing. I've

hit his pain points. So, basically, that deep into this game you will understand that which pain points you have. This is

what he exactly told me when we had a meeting and talked about his client prospect.

He said that he has been working with his YouTube guy who was managing his YouTube for a long

time and he was not getting the result he wanted. And podcast is doing very well. He is

performing well on the audio platform, but video platform he is not performing well. What is the reason?

These are the things that were going on in his mind. And that is what I told him in the

message. Now, the thing is, is this the best way to do the message? I don't know. Does

this work? Yes. So, it is working for me. It probably might work for you. Probably might not. But this is

something that I've experimented with. Sometimes a big message, sometimes a small message. I've sent five line

messages as well. They also work. But how do they work? Nobody tells you

that. I will tell you how they do. I will tell you how they work.

The money is in the follow-ups. This is not the single message that made me talk to this client. That made me book a

meeting. He didn't even read the message properly when I talked to him in the meeting. He said

that he received a Loom video from me. He watched that. He said that he got the understanding

that I got the understanding that okay, he might know something about YouTube. Whatever he is saying is something that

is resonating with me. He was not fully convinced that I could give him a solution.

But he was like okay, it's worth a chat. At least that was the thing. Then eventually when it was worth a chat, we

booked a call and then we took the things forward. We have not closed him yet, but we

are in talks with that client. Sorry, prospect. Okay, so this was the first message. The reason the format is

simple. I don't know if you were able to grasp it or not. The format is pretty much this that a little bit of

personalization at the start that okay, I know you and I've heard the podcast and while watching the podcast, I have

noticed few things that can help you. Okay, you focused messages you buy you tomorrow which mistakes are

you going to make and you could choose to utilize your problems and

you will solve everyone wants growth on YouTube. If you can help them do that. Everyone

wants reliable editors, reliable graphic designers and if you see that they are not consistent the quality is not good.

And if something is happening but I don't know what do I see something is happening. You can just

tell them that tomorrow you can do it for example editors

editors don't communicate and they cannot deliver the quality on time and I got to you choose to around a

message frame you can pitch you will get the clients and you message to message

but so message so much conversions and you could meet with the

client. You can choose to meet with the client but you can choose to message but you can choose to meet but you can

choose to message but you can choose to meet but you can choose to message

but first ever message you can choose to meet but you can choose to message but first ever message you can choose to

meet but you can choose to message but first ever message you can choose to meet

but you can choose to message but first ever message you can choose to meet but you can choose to message but first

ever message you can choose to meet but you can choose to message but first ever message you can choose to meet but you

can choose to message but first ever message you can choose to meet but you can choose to message but first ever

message you can choose to meet but you can choose to message but first ever message you can choose to meet but you

can choose I know that will help you out hence reaching out to let you know that there's a gold mine that you're sitting

on. Just say the word and I'll explain everything in detail. I mean this is not a rocket science. Everything is listed

here. You have to address their pain points and the pain point is simple. They are not getting the views. For me

that was a pain point. Basically that is how I framed my message around it and did my first message and then did the

follow-up. So, follow-up about of course my message reply to I was like follow-up two. It's all right if that's not your

priority right now, I completely understand. A word it from your end will help us understand if I should follow up

with you regarding that or not. With you regarding that or not. Simply I didn't want it to feel like a chat GPT

generated message. The mistakes I don't usually do them. Because in this today in this day and age there are a lot of

people that confuse even normal message as chat GPT generated message. I don't go on that route to perfect message. You

know, I just keep it flowing. I don't know how to do that. I don't know how to do that. I don't know grammar. I don't

know perfect grammar. I also don't want to spam your inbox unnecessarily, but if there's something

that you're looking for, I'm 100% sure that this will help you gain more views and distribution. Conviction,

confidence. I got under-confident pitch you won't be able to pitch. This is the one thing that I missed with this

client. It's my name. I was meeting with her. And I was sitting with one of the guys who has been running agency and he

was like, "Bro, yeah, you fumbled this client." And I actually know I fumbled this client. I could have

closed him way earlier if I would have done the meeting right. I didn't do the meeting right even though I had the

proof of work. The reason was simple. I was coming off as very submissive guy. You can say that. I was not confident.

like, "Yeah, we can deliver the services. Yeah, we can do that, but it's also on you that you need to do these

kind of things." And that's why some people don't get this. Like I was not able to build authority in the calls. I

unfortunately didn't record the call. I I'm not sure if I have done that or not, but if I would have recorded it, I'll

check it. And if I would have recorded it, I'll show you that. The meeting was not good. And I got to record it to get

to go. It's section about the call that he did. Yeah, I'm going to fumble here. Decoding

is your job, dude. You have to decode it and understand what went wrong. And from what I know, I'm better closing

in deals when I'm I've built my authority and I was not able to build my authority in that call. That is like a

drawback of cold outreach and lack of testimonials, too. We although have done good work for some of the great clients,

but we don't have testimonials for them from them yet. The reason is simple, NDAs have which complications and which

way to say, but we have them for them. So, that is what happened and this is something that is one of the biggest

lessons that I have got. Have the conviction, have the confidence that you can give them the results if you know

your services well. And our services work and that's why I know that I can give them the results. It's just that

don't doubt yourself. So, that's the thing and I'll just write that down that I'll have to send you guys that video,

too. So, that's the thing. Follow up two, follow up three, I was like, "Okay, hi, I didn't hear back from you, so I

figured I'd send the Loom anyway. Here it is. I need just need 5 minutes of yours.

Watch the Loom, see the upside that it can unlock for your podcast. If you're not convinced in those 5 minutes, I

won't nudge you. The reason of follow up is simple, the podcast at has great upside that can be unlocked

with the right system and no, I'm not bluffing. I've been following your content and I know this is a huge lever

that you can pull. Then again, I did the follow up. Hi, following up on the previous video sent. Did you get the

time to watch it? But 5 minutes is all it'll take to see where your podcast can be optimized to open up new growth on

top of existing audience. Really, you're just 5 minutes away from getting a deeper understanding of next part of

growth. Hope that helps. And then, we got the reply. Now, what did I do do right? What did I

do do wrong? There is no one-size-fits-all. I got them to go better online I think

it might be easy [snorts] to framework that you work at the end you get template work at the end you get them to

do the channel go and subscribe and just get out of that. There is one thing I'll relate it to one example, which is

people in trading industry, like stock market trading industry. With me, 99% of the people that you see on the internet

are fake and I have the data. I have seen that I don't have the data. I I'm lying if I'm saying I have the data. I

have seen most of the people go wrong. I've seen that all like mostly creators are exposed in trading world.

And I feel like yeah, the industry of the freelancing industry been really and people are just milking this, okay,

including me. I can assure you the things that I'm teaching actually work.

And if they're not working, then the problem is you because they have worked for me. I have the proof. And if someone

is saying to you give it to you just work at the end but you must prove me. I you are

You get to know what I can similarly trading world maybe I saw that I got to do profitable that say you have

to pay the second trading say tell me what to do course to take a course be a kind of

good deal with you. I may just go good deal with me to say I love you and you can give it

to people used to do that earlier as well. Guru

Guru Dronacharya take it in earlier times. This used to happen to the information was passed down to

generations like that and that was through a good direction. Okay, and I completely believe in this thing. I

don't think you can go through information they you should be from your good heart give him something. And in

this day and age it's through money. I can go through it as you can see all the five

Pandavas and I did this knowledge. Of course, they gave something back to them. It

happened. So I treated like this and I can go through it and I can go through it and I can go through it and I can go

through it and I can go through it and I can go through it and I can go through it and I can go through it and I can go

through it and I can go through it and I can go through Okay, I got to go to the bathroom. I got to go to the bathroom. I

got to go to the bathroom. I got to go to the bathroom. I got to go to the bathroom. I got to go to the bathroom. I

got to go to the bathroom. I got to go to the bathroom. I got to go to the bathroom. I got to go to the bathroom.

Why are you not showing? This is something that stays in the gray area course of second thing is why are you

not showing that you have made money proof the corner proof me the camera look.

Simple as this to me creator will follow me follow me and I'm sure like I did you want to go to the bathroom. I see this

in my comment section as well. Do you want to go to the bathroom? Do you want to go to the bathroom?

Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want

to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom?

Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom?

Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want

to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the Do you want to go to the bathroom? you

want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do

you want to go to the Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to Do you want to go to the bathroom? Do you want to go to

the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the

bathroom? Do you want to go to the bathroom? Do you want to go to the Do you want to go to the bathroom? Do

you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go to the bathroom? Do you want to go

to the bathroom? Do you want to go to the bathroom? Do you want to go to just a simple message going there. Offer gets

a bill going there. Offer go complicate my guru offer both simple offer is something when they come to play with

that yeah, I will go sit down and go down is master class man. Offer is something

that you offer to the client in order to solve their problem and get the money in return. I don't want you to go to get

the client to come to get you to offer go to go to get them on the problem solve go to go to get message go to get

a reference low and ask yourself give me a problem solve go to get them on the client to come to get video editor to

come to get problem go to get them on the problem solve go to get them on timely come to get communicate properly

go to get quality work go to get and you have skills. That is just like a prerequisite that

you must always have but this is something that if you will do, you will be able to land clients. Apart from that

they additionally if you know how to do YouTube, if you know how to grow your their channel, additional things like

ads and everything, well and good that's a plus one. But if you're just a video editor, people are looking for really

really good editors. It's just that when you supply me at the knee you get a demand still have video editors key.

Good editors will always get job and they will always have opportunities. Yes, I said it and if I will be able to

find the sales call Joe key prospect you will be I'll show you that what went wrong and how I was not able to close

him faster. I might close him. I am in talks with him but probably not be able to close him. So, this is the

transparency that I'm talking about. This is the honesty that I'm talking about. You got to get creative to follow

go to get to please see if they even have done those things or not. Let me go back there. I

can name drop those creators you can I just misguiding people and because I won't be making more content on

freelancing on this channel now. I am just going on that route of punching the people in the face who are misguiding

the new people who are coming in this industry. Beginner video editors or freelancer, whoever they are. But I

won't name drop them, of course. Okay, I'll find that and I'll see if I'll be able to show you that and after this, if

I have that, you'll be able to see that. Bye-bye. Take care, guys. Hello. Hi.

How are you? How's it going? Everything's great. >> Good. How do you pronounce your name? Um

Mr. Dull. Say that again. Mr. Dull. Okay. Where are you from? Um I'm from

India and I just came back from Dubai. So yesterday's It was the day. Oh, okay. Nice to connect with you, by the way.

And just just for the context, like I love your podcast. I was watching uh your podcast from

like it it's been a year. I like uh didn't watch it in the middle, of course, and then I randomly stumbled

upon your podcast again. I I remember I sent you a photo with me watching like you were the guest in that one

particular podcast. Nice. Yeah. Very cool. Oh, that's awesome. I appreciate that. That

That's The conversations are immaculate. I I love that. Phenomenal. Cool. Uh so I am very curious about YouTube. I

have I have tried, I feel like many different people to help with this.

Uh the current person I think is very good at making trailers. Mhm. But outside of that, um it's not growing or

you know we're not using shorts. I'm not really sure what to do. Uh I really want to put my focus and

continue to have my focus on finding the guest and conducting the interviews. Uh-huh. I don't want to have to think

about YouTube. I want it to grow. I want to be able to give the videos to whoever I'm choosing to work with and then they

figure out a way for it to grow. I know long-form Zoom interviews are tough Yeah. on

YouTube. Um and so I am doing more in person, but I'm also still going to continue to do

zooms cuz that's how it has to go sometimes for the guest. So, really I'm all ears. I'm I'm I'm curious to see

what your ideas are Mhm. to help grow this thing to be 100k uh subscribers and then keep growing

growing from there because right now I I'm kind of at a loss. I don't know. Okay.

Um So, for that I'd like to understand a little bit about your process. How does

your content production process currently is looking like so that I can give you an idea on that.

Okay. So, I pick the guest. I record the episodes. Uh we're doing a little bit

more in person, but still a lot of zooms. Mhm. I just then send over the video assets to the person who I have

one guy who does my audio YouTube or on my audio podcast, which I have I like it. He's been great. He's going

to continue to do the audio for the podcast. Okay. >> a complete separate person who does

YouTube. And he does the thumbnails. He does the titling, the packaging, all of it. I'm pretty hands-off. Uh

I I just you know, he has access to the YouTube channel and just does it all. Mhm. And

[clears throat] you know, most of the time they get no views on YouTube. Uh 99.9%

of my audience is just [snorts] the podcast and the audio podcast. And

>> I want YouTube to become closer in numbers to the audio. And I feel like some people have figured that out.

I haven't. Um and so, now if you go look at YouTube, you [clears throat] go, "Oh, that's that's

not that's not really a big show." But you look at Apple podcast and it's a top 10 business podcast pretty much all the

time every week if you go to the rankings. So, um that's the part that's frustrating. And

And again, I'm open to ideas because what we've tried for the past few years it it it hasn't really worked. We got

what, 20-some thousand subscribers. That's not bad, but it should be a lot more.

Mhm, yeah, yeah, definitely should be a lot more. And I'm just currently watching your channel.

Here. Um You've had a really

good track record of big hits on your YouTube channel, definitely.

And uh from what I can see, it's

pro- it's it's definitely not about the content that you're posting because the conversations are really great because I

also love the podcast. So, that's not about that. First thing is

uh ICP and the people that we're target- targeting. So, we have to understand if we're even communicating with them. So,

I'll tell you honestly, uh the reason uh the recent podcast that is uploaded, Bedros Keuilian explains how to build

championship culture. So, if you take two guests in contrast, one is Alex Hormozi and second is Bedros

Keuilian. So, most of the people know about this public figure who is Alex Hormozi. They're more likely to click on

this video compared to this video. So, we probably have to write this title in a way where it resonates

uh with the mass audience. For example, a normal person would want to make more money, uh don't want to live in poverty,

or let's say want to become 10% uh improvise their life,

uh for example. And if you see a niche that was not pro- it was not before COVID. It was not

very prominent. If you go to uh on the channel of Brian Johnson, Andrew Huberman Huberman, so these guys have

really nailed down whom they're targeting. So, that's what firstly should be the primary focus on

Uh if we are even communicating with our audience. So, for example, you are communicating

with people who are CEOs, the conversations and the topics will be completely different from

the people who just want to like level up their life or maybe just want to focus on their health for now.

So, that's that's the main pillar that is missing from what I see.

Another thing is I think you have a brand identity. Correct me if I'm wrong.

You have black, white, and yellow as your brand identity. Is it a solid one or are you

experimenting with these colors? No, that's pretty much it. Okay, so like do you have a formal brand

identity for your podcast? >> Yeah, I have like all the marketing team put all that stuff together. Yeah.

Okay. So, this is all that is it. So, we can improvise the visual aesthetics of it.

Definitely. This can be done. And apart from that, when it comes to the content, the

initial minute So, that's that's one thing that you saw when you we created the intros too.

Initial 1 minute needs to be the minute that hooks the audience when it comes to videos. Of course, the audio podcast is

the one where you are already ranking and you already have the authority. But, when people are discovering you on

a completely different platform and guys like me who a year before didn't know who was and I came to the video because

I saw some guest. Like I I don't know. I remember I don't remember the name of the guest. I'll have to look. But, I saw

the guest and then I came to the podcast. I listened to it because of the guest.

So, I want to make sure if uh that person that

audience is coming because of the guest we are over delivering in the first minute itself.

I I and like full like transparency there. I don't mean mean to look down on anyone like whoever is editing your

intro versus really doing a good job, but it can be improvised.

>> The The trailers you mean like the trailer part of the intro? >> Trailers. Of course, that can be

improvised. Another thing is if you see you're not AB testing the native feature of YouTube which YouTube has given. AB

testing YouTube and sorry, titles and thumbnails. I think they are AB testing. Uh no, I I cannot see though thumbnails

that are changed here. I'm pretty sure it when I look into it it says it's AB testing.

Uh but I don't see it here in my vidIQ extension if the thumbnails are changed regularly.

Uh check it check it in your dashboard if it's the case. I might be wrong here. Uh

I feel like I see it when I go in there that there are they are AB testing titles um

Yeah, between titles and thumbnails. Okay. Uh

I I'll just share the screen how that particular thing looks like. Uh can you see my screen?

Yeah. Okay, so I'll just go to Alex Hormozi's channel for example. And

if we go here and we see, let's say, this particular video. >> Literal. Uh we see all of the thumbnail

changes that has happened in the past and the all of the titles that have title changes that have happened. But in

your videos I cannot see, that's why I asked if that is happening on the channel or not. And if that's not

happening, we suggest you do that. So, uh the whole uh YouTube thing, it

definitely takes time, but it shouldn't take like 2 years to reach, let's say, 50,000 subscribers only uh when you

already have 20,000 subscribers. So, there are a lot of missing pieces that can be aligned. And uh

like ask shoot me with any questions that you have in your mind. You might be having some questions.

>> what would you do? Would you make the trailers like we make, but you'll make them your your version, so that the the

first minute hooks the audience, and then you play the the interview part of it? Yeah, I guess I'm just curious what

you what you would do differently that would then get to that 100,000 subscriber mark and beyond. That's

really the goal by the end of this year to be at 100,000 subscribers, and then like get the momentum rolling, so it

keeps growing. Got it. So, first thing is absolutely like understanding the

foundations. Uh whom you're targeting, why we are targeting that, understanding all of the

things related to our target audience. Once we have that data, we can easily craft a few keywords on which we can

build our titles upon. And once we'll uh be building the titles and creating the thumbnails around those uh let's say

ICP, uh and we know that let's say these 10 words are performing really good on your channel, we'll

double down on these, and we'll research all of the competitors that are doing well in your niche.

And what are they doing, right? Because if you see uh like any of the podcasts of

On the contrary of all this, he doesn't do any intros. He just starts the podcast.

So, On the on the audio or for the video? Video, video. So, he just starts the podcast, and the

thumbnails are pretty lean as well. But what he plays with is the title psychology and what he writes in the

thumbnails. So if you go to his channel, you'll realize that oh, this this might attract

mass audience. This might be something that more people will like apart from SEO. So that is the thing that we'll tap

into. We'll consistently test AB test all of the titles and thumbnails of what's

working, what's not. And we'll This is the exact strategy. This is like once everything is set up in first month,

after that everything is just a repeatable process. We know these 10 keywords work. We double down on that.

We research all other key all other competitors. We see what's working on their channel. We try to replicate it.

If that works, good. If that doesn't, we understand why it doesn't work. And then we iterate on that.

So that's the thing. And to do that, we have to have full control of what is going out on the channel.

So we have to make sure if for example, let's say if your long form is doing great,

but your short form is not helping the long form grow, everything will just fall apart. It's

like some missing piece of the puzzle which is

uh not coming together and the puzzle is not coming together. So that's the thing that we'll focus on.

We'll try to build an ecosystem that is feeding into each other. We'll post short forms that will feed into long

form. Short form will be the distribution channel. Long form will

Sorry, will be the authority channel. And then after that, uh we'll

create titles and thumbnails that matches your ICP. So would you make trailers and clips?

Yeah. It would be cuz like I use the trailers and clips, I could use those on social

media to then point people to the podcast, point people to YouTube, too. We we'll do that. That's exactly what

I'm suggesting. Like, we'll do the trailer. We we'll have full control of everything. We know what is going out on

the trailers, what is uh most resonating with the ICP that we have set. And that way, uh there's

not a disconnect in anything. There's a cohesiveness in our brand. And when every the brand is well put, people

attract get attracted to that brand. So, that is a thing that we'll focus on on a very, very foundational level. It is It

gets technical when we post regularly on YouTube. There's 30 shots going out on YouTube channel. Uh but, that is like a

gist of it. Okay. Okay. All right. Who Who are you working

with now? Or where are some examples of your work I can look up online? Uh so, we are working with

for some of our short forms and most of our like ads. And we're working with

currently. We've worked with multiple like regional channels, which is uh How did you get to work with

So, basically, that's a that's a very really a really interesting story. I worked as a freelancer for her uh for

her short-form content and podcast trailers and all of that. And then after that, I like uh quit because I started

my video agency. After that, I was like, "Probably I can reach out to her again uh to work with our agency." And then I

reached out to her, and she was like, "Okay, we'd like to work with you because you did a good job previously,

and we'd like to get these ads done. You can be our marketing wing for editing ads and all sorts of things."

So, like, I just started working like that. So, okay, cool. Where are you based out

of? Uh India. Oh, okay. So, you said you were in Dubai, so you just got going I I I yeah.

Correct. So, what is the time change then? Uh it's currently 2:00 a.m. IST, it's 2:00 a.m. here.

What? It is I'm I'm on my sleep. I'm an adult, so don't mind that.

What is Yeah, what are your sleeping hours and working hours? >> I I'm like awake till 3:00 or 4:00, and

then I'll sleep till 10:00, and then I'm awake again. Wow. So, is is doing video and editing

your full-time thing? Uh like yeah, this this content marketing agency is my full-time thing.

Apart from that, I also create content. You can look up my channel as well. It's The Mridul, t h e m r

d u l e d u l. So, say that again. So, youtube.com/what? Uh I'll just type out that link name for

you. So, I create a lot of cinematic content. This is where everything just started

for me. Uh I loved creating videos, and that's why I do that for other people as well.

Uh wait. Hold on a second. Is it youtube.com/that with a the

Yeah, yep. You can do it on slash, or you can just uh search on YouTube. The Mridul. It'll be the first channel. Oh,

okay. Okay. With two A's? Yes, two A's.

Uh okay. Okay. Hm. Yeah. So, I've not been posting

consistently yet because I'm more focused on agency right now. But I'll start again with more cinematic

films. Okay. Cool. Okay. Um is there a way you could kind of lay

this out in an email to me of like this is kind of the scope of the work of what we get every month, the cost, all that

stuff of, you know, this cuz I usually do four I do a one episode a week, so four episodes a month typically.

Um when I go in person, the person who films it usually will will edit that as well, but I would still then

if it's an in-person one, I'd still want you to make trip clips and trailer and the trailer and clips uh cuz my video

guy doesn't he doesn't do that. He just edits the episode together the the video together. So, that would be kind of the

expectation there. When it's on Zoom, you know, you just get like the files from Zoom. Um and and then I try to give

a good leeway. So, like I try not to make it a quick turnaround. Every once in a while I need to,

but I try to give give a few weeks of lag so that you have plenty of time to to do it all. Um with with the

occasional [clears throat] exception of hey, we have a quick turnaround here. So, that's really how it works.

Uh got it. Uh just just one thing. I want to understand

uh do you have any numbers of short forms that you want to put out on YouTube or do we decide it according to

our strategy? Uh I'm as far as clips, I think at least a few clips per episode, at least

a few that I also you put on Instagram, LinkedIn, Twitter. Um I think that would be smart.

Got it. Yeah, so we'll we'll create a system around it and then I'll shoot you an email.

Cool. Perfect. Uh so, just let me know if you have anything else that you'd like to

clarify, anything that you might have in your head. Okay. No, I think this is good. I'm

going to watch through your videos, but um and some of Cody's stuff or if you want

to send me specific ones of Cody's you've done, that would be great, too. And then yes, send me an email of just

kind of like a scope of work of how it all works and and then so we can kind of see

get it all out there and and figure it out. Correct. Uh just last thing for uh my

personal uh what is that kind of feedback?

What made you uh like jump on this call to work this out together and even after we had a lot of hiccups in setting up

this meeting? Um let me go back. Hold on. Let me look through. I get pitched

for this type of thing uh you know, multiple times a day. Mhm.

>> [clears throat] >> So, I'm trying to scan and see the difference in what may be

I mean, there was probably a part of it that the timing worked and a little bit is

a little bit of it is my current frustration with I I really like the person who does my

YouTube. He's a good guy, but it feels like the communication has dropped off as the

quality as like the the channel is not like I used to get reports every week on this is what we're doing, this is how

we're doing all this stuff and I don't get those anymore. Um I just the communication has fallen

off as far as what's going on. I still think the trailers he makes are great. Mhm.

I think you had sent something around you sent a loom. I actually watched the loom. I normally do not, but I did watch

your loom and it felt felt to me like the loom video that you had an understanding of

what we were missing on YouTube. Now that I'm seeing it here, um

And so what after I watched that loom, I felt like well, maybe there's a chance maybe there's a chance that you could

you could figure this thing out. Nobody has [clears throat] figured it out yet. Um and yeah, that's that's why I I

responded. And then you said multiple things you do with their titles, thumbnails, punchlines, CTR,

heavily repurpose the podcast into short form, AB testing. Yeah. Um you know, I thought I was doing most of that. I

think we're doing some of that, but it's obviously not working. So, I'm open to I'm open to to to trying things.

I also do appreciate somebody who hustles and works hard. Mhm. Um It feels like that's like like your your

your life is now. One of the things that has upset me in the past at times cuz I've been trying this for years is when

someone hustles really really really hard to earn the business and then after they earn the business, they stop

hustling and they just kind of do mediocre work. Mhm. You know, if that were to happen here, that would be a

huge bummer for me. Um Mhm. and and and it's it's obviously not going to be good for business for you because what what

you want is you want you want your clients and customers to rave about you and to tell their friends and to That's

how your business is going to grow, right? And that's how my business grows. So, that's how everybody's business

grows. So, if you hustle like crazy to earn the business and then you kind of like just chill out and not and like

work medium effort and don't get results afterwards, well, then it was you may have won the short term and got a little

bit of business, but it's not going to work long term. >> For sure.

>> So, hopefully you're you know, it doesn't seem like that's how you are, but Um

that my hope would be that you would work just as hard or even harder after earning this that you get the business.

Yeah. Uh That's absolutely the best. And my team will absolutely do my best to make sure that we do what we say.

Cool. Cool. Yeah. Okay. Um all right. Yeah, send me an email. We'll get it We'll we'll we'll keep keep keep

talking from there. Sure. Yeah, perfect. Thank you for coming on the call. Yeah. Yeah.

Sounds good. Thanks, man. Bye-bye. See you again. Take care. Goodnight. Bye. So, now let's come to the closing part.

Closing part is extremely practical. This chart with the will be some of the will be the theory in here. What I'll do

is my good sales calls list going to go on sales go take something and you can say I'm going to close here. I was going

to say I'm going to go to go to go to go to go to go to and after that I'll put one one two more

sales calls so that do take something out of it. You will be able to grasp how you make your communication with the

clients. So That's the service actually. Yeah. Okay, so you are doing content creation right

now or No, it's my partner. My partner is uh he he he he owns a like

video photography company. Okay. Uh so he is the one who will take care of

the course. Okay. And I will handle everything everything else. I understand. So like

uh this is for one-time project for the course only or you'll be you know, getting other work done as

well like ads Yeah. and the VSL. Yeah. So so at the moment first we're going to create a free platform

like like a lead magnet. Uh-huh. Yeah. It will have like five six videos like

between 3 to 7 minutes. Okay. And then when they want to with the VSL at the end and if

they want to like get to know more about the course, they will have the actual course.

So at the at first it's a short-term project in form of creating these videos, you know, editing these videos

and just test out to see how many people that are interested in the course and if we see that

a lot of people wants to join and want to learn more, then we will create Okay, the full flash course.

>> Yeah, exactly and then it will be a long-term project. Got you. I understand.

So like it will be just the basic videos of the course with the to warm up the leads basically

and to get the data from the industry or the market. If your course will perform or not.

That's the thing. Yeah, exactly. So we we don't want to create everything before and then it

doesn't it's not popular. >> of course. Yeah, so you want to do basically lead gen right now.

Yeah, exactly. Okay, have you worked with an agency before or an editor before?

>> With an agency or an editor? Yeah, like for these kind of services for video production services. I have a

short-form editor. It's not the same. Yeah, so little bit difference. Got it. Got it.

Uh understood. Uh so, do you have the content ready right now or you'll be preparing it after we, you know,

conclude everything? No, it's it's he has filmed it and everything. Or just editing?

>> Yeah. Okay. So, like any style that you have right

now in mind, anything that you want >> Like Like Okay. Yeah, like that.

I'll just write that down. Yeah. Uh I I >> we

we like a lot of animations, like you do, you know, that animations that is so people can picture what they hear. Yeah.

Yeah. And in combination with a lot of B-rolls. Okay. So, uh if I assume it right, you

don't have a brand identity for that course right now. Like some logo, some fonts, some colors that we'll have to

pick from. You don't have it right now. Got it. No, we have We'll have to build it essentially. Yeah, exactly.

Got it. So, when are you planning to launch this thing? When do you want this to be done?

As soon as possible. Still like something, some deadline that you have in your

head. In a month. In a month. And how many videos or raw

files do we have in GBs or runtime? So, it's five videos. Okay. And they and my partner has already

put in the right sequences and everything. So, you don't need to find the right, you know, raw

you don't need to mix with the raw footage. He has fixed everything with the

I think also with the color grading if I if I'm not wrong. You just need the animations and the b-rolls.

Got it. So, is it in Premiere Pro, if you know about it, or DaVinci Resolve? Yeah, Premiere Pro.

Okay. We'll have a look there. So, do you have any budget allotted right now for this project, or do you have

flexibility? I'm a little bit flexible, but also in a budget. I checked with another guy, but

it was a little bit over our budget. Um I was going to check out like your like what what do you normally

take, or how how how does your uh like compensation structure works? Okay. So, uh if I assume it right, only

things thing is we need to do five videos. At the moment, yes. At the moment. And

length, I forgot to ask you about the length of the videos. Uh it's between, I think, like 3 to 5 6

7 minutes at most. 3 to I'll just take it at 3 to 6 minutes. Yeah.

Okay. And as you said, like we have already done

color grading part. >> Yeah. And cuts part.

Yeah, exactly. And you want it done in a month. Yeah.

Okay. To kickstart this, we can start off with uh

these five videos Mhm. uh $1,000. Mhm.

And then, once this is done and you know uh how we are working with you, then we can, you know, work on the recurring

basis about your course and whatever you input uh you take the input from the market. Yeah.

Yeah. Do you normally do monthly, or do you always do per video? Uh monthly. It's like a retainer. Right

now, it is a one-time project, so we want to mitigate risk from your end as well.

So, it will be like uh for now, it's a one-time project, so of course, 50% up front and

Exactly. I think monthly. Yeah, of course. Yeah. Um so let's say these five videos are

1,000. Let's say we need maybe three videos short form with for the ads, you know? Okay.

Um under a minute, right? Yeah, exactly. Under a minute. Three short forms. And you can take it

at uh $100 per short form. For now.

Yeah. And just one thing I forgot to ask you, uh how do you define success in this

campaign that you'll be running? What is a KPI? Uh what is the metric that you're

chasing for? Uh in in in what Uh in launching these five videos and

then you'll be of course getting some data. What is the main KPI that you'll be looking for to launch the course

afterwards? Yeah, so we we we Listen, we will do Facebook

ads. Mhm. To Do you know what school is? Yeah.

The platform school, yeah. So we will have the course inside of school. So it's not exactly like

Uh-huh. So we will have a VSL where we welcome them to join the

community. And then this free school community with these

five videos, the last video is a VSL to schedule a meeting so they can join the paid course. course. Yeah.

So the purpose of these videos is to make it so good that they think, "Okay,

if this is what I'm getting from the free version, I imagine what I will get from the

Yeah. paid version. Exactly. Exactly.

And then for example, if if you're also doing a great job and like really good job and

want to book Yeah. Uh because we we also want to have a module in the course that's about

animations. Okay. Yeah, so then like we can have a

like future project also with where you can be a coach for example inside of the course where we'll where

you teach other people as well. Uh that's an also like a future alternative

we can talk about. Yeah. Yeah, but first videos is like make them so good

that people think them I I need to join this course so I can see >> So every content is planned. We just

have to dial in the editing part, the animations part. Yeah. So so for the free free version, everything is done.

We will start planning for the paid version. We will have like

let's say seven modules with one to seven videos in each module as well. And length? The same. I I don't

know I'm not I'm not sure because we will teach them. I don't know how long the video will be.

Uh So this is something I need to discuss with my partner because he will he's the

one who will film himself and create everything. Mhm. Uh

I can show you I can send like his Instagram is uh

Yeah, yeah. I wrote here in the chat. Oh, okay. I'll check it just now.

So he's the one who will create like film himself and do all the content. Um

He will be the face of the course. I will work in the background.

So, it depends on how long he he takes for him to film like to teach them to

different kind of things. Because if you have the Exactly. Exactly.

Yeah, so Yeah, so it depends how long it takes for him to

Because he's going to teach him graphic like filming, editing, VFX, you know, everything. Yeah, it takes time. I mean,

I'm also building a course in the back end with one of my partners and it takes a lot of time planning.

Yeah. That's That's for sure. And I did it and you know, just

taking down everything from planning to execution takes a lot of time. We have planned We planned initially that it

will take us 3 months, but it has already took us We are in 4 months and then we are just 50% there.

Yeah, it's always like that. You doing the same type of course? Uh, we are doing it for freelancing. So,

I've been doing freelancing for like 3 to 4 years and now I'm running an agency. So, it's like he's really good

at the technical parts of a software that is DaVinci Resolve and I'm really good at, you know, sales, marketing and

all of that part. So, we'll be, you know, combining our skill set and making a course in India because there's there

are very less courses Oh, okay. to target this Indian market and most of them are

We really want to make a really good course. Okay, that's awesome. We will start in Scandinavia and then see how

the market is. So, that will be in local language, right? No, no, we will do it in English.

English, okay. Got it. Because it's easier to scale. >> Okay, I was thinking you'll you'll do in

your regional language. No, we'll do it in English. Okay, okay, got it. Got it. So,

are you ready to, you know, start it right away and I'll just prepare the contract right now or you want to, you

know, take time, think about it? Uh, I think I'm 100% sure. I will just need to talk with uh,

my partner. Okay. Uh, I will I will give you the answer today, but it looks good.

Um, Uh, how can I come in contact with you the best? Is it through mail or

>> Uh, yes. Uh, once we sign the contract, we'll onboard you into a Slack and we'll talk about everything there and we'll,

you know, send uh, the invoice. And you essentially have to pay 50% up

front, send us the raw files and everything that you have. If if possible, you can send us the project

files as well because everything will be there. So, we'll just start from this uh, that base.

So, we'll let you know everything that you need to know before starting the project.

Okay. >> Uh, just once confirm me uh, through the mail and we'll send you the essential

things. Let me talk to my partner because he will be the one having the meeting with

you because he has filmed himself and knows exactly Yeah. So, and he's coming home today

from Japan. So, let me just come in contact with him and we can start right away after that. Sure. Uh,

when can I expect the reply? Anytime? Today What what time is it for you today at

the moment? >> right now in India.

2:00 p.m. or a.m.? Um, let me just check so I can see. Uh,

so at the moment, let's say let's say around maybe 10:00 11:00 p.m.

Got it. I'll I'll ping you at 11:00 p.m. through the mail.

So, let me write it down. My WhatsApp number, you can take it as well if you just want to have quick conversations

there. Contact Okay, awesome.

I've sent you my WhatsApp number as well. Yeah, okay, really good.

Okay, perfect. Yeah, awesome. Yeah, perfect. Let's get started with

this project. Yeah, yeah, let let let's make it fire. >> [laughter]

>> We It will be fire. I going to show you that. Yeah, what I have seen I know that you

can do it. Awesome. >> talking to you.

And I I I write to you later today, okay? Okay, yep, sure. Bye-bye. Perfect. Thank

you. I think it will be very easy to actually break through in Sweden.

Because there's no one that's like sharing the insides of how it is as an entrepreneur. And like a lot of people

thinks like working online, making money online is a scam in in Sweden. They just think it it's basically.

So, that's what what I want to do like first of all. And I also want to play a bit in the part like that I don't have

anything to sell the people. But my long-term goal with the personal

brand is to basically have a B2C offer where I teach people sales. That's what I do

myself. And then also have my B2B offer. So, my B2C offer is basically I teach I taking

people, teach them sales, and then from that I hire them to my sales agency. And we go out to companies and put up sales

systems. That's like my whole like end goal with with the personal brand and like

just build a a community around it as well. And uh do you want to do it like this

year itself? Or do you have a number in your head? Suppose

after 10k I'll start doing this B2C thing. And once probably I'll hit 20k, I'll start to do this B2B thing.

Do you have any number in your head or is it just like uh just normal thing?

Not a number in terms of like uh subscribers and stuff. Just like I want to start launching it like at the end of

the year. So, like let's say in December. Okay. That's where I want to start like

actually launch the product. Yeah. Okay. So, you have a deadline, but you don't have any number or less such of

subscribers and all. Right? Yeah. Yeah, correct. Okay. And you told me about uh sales that you're

working in sales right now. Do you have your own company on which you work in which you're working?

Or another company? Good question. So, I have my own company and I work inside of other companies.

So, you know Maxim and and Oliver? Yeah. I run the sales team for Maxim and Oliver and they do some sales there as

well. And then I run I run a sales team in America as well. So, I like come in as a consultant basically.

Okay. And that is under the umbrella of your company. Yep. Yep.

Okay. That's perfect. So, that is your B2B offer that is currently running. Pretty much, yeah. Exactly.

Okay. Okay. And for the documentation as you told me it's like one video a month or two video a month?

Exactly what that is. I really like value high quality over quan- quantity.

Um so, I want one YouTube video a month and then push out short form as well.

Okay. Um Just one thing.

Do you have a number goal in my in your head? Again, I'm asking the same question. Because uh

you'll be focusing on quality. Uh that makes sense, but

you want to do like high value stuff. But at the start, as far as I have seen, I've been in the game

in the initial phases, a creator has to do a lot of reps to make sure the algorithm knows what

the content is all about. Mhm. I'm down, bro. Yeah, man. I mean, there are of course uh

creators like uh I don't I've got the name of him. He has posted one video a month and has

got a million subs under a year. But that's just Mhm. you know, kind of very lucky thing. And he has been doing on

other YouTube channels as well. It's not like he just started and went all boom, like boom his channel. It is like he was

working on other channels, but it didn't work out the way he wanted. So, he shifted to a new channel and strategized

everything. Yeah. Of course, if we'll be working together, I uh will be

internally strategizing everything for your YouTube. But again, if the volume won't be there, the chances of you

gaining visibility in the short term will be >> Mhm. a little less compared to if you

just push quality plus quantity, because quality of course, you can shoot great videos with the camera with all of the

great pre-production. We'll take care of the post-production part. The quality will be there in the

post-production. And if you can do >> like bump up preferably a video a week,

Mhm. then it will be really great. But if not, if you're comfortable uh if not comfortable doing that, if you're

comfortable with one video a month, we can test it out. We can test out in a month four videos as well and compare

both of the things. Yeah. Yeah. Makes sense. Um

No, I like as you are the specialist here as well, like you have a big pretty big YouTube as well. So, obviously I'll

listen to you. Um and yeah, the the reason why I say like one a month is because

to be honest, like I sit most of my desk like every single day. Um

>> That's content, dude. That's your content. Sit, [laughter] that's the reality that

you're telling to the audience. Online money money making is not a scam. You can do it. You'll have to sit whole

day. Yeah. Yeah. No, but two two a month is 100% doable, for sure.

Um 100% like two YouTube videos a month is 100% doable. And I also really want to

play into like short form style because what I've seen like clipping is the thing that's like helps

you actually gain audience like really fast, basically. >> You're right, yeah.

That does. So, you can be more visible to a lot of people in the shortest amount of time.

That we are sure of. We do that because we do it for every client. So, what we do is

as like ideally we prefer that the the client gives one video a week. And then we clip out four to six short

forms out of that. So, six days of content four to six days of content is ready for short form

content. And in one day, like that long form content goes out. So, seven weeks seven days of content is almost ready.

Every day something is being posted. Yeah. Yeah. What I'm smiling is because bro, I

like I've been I've been waiting for this for so long and finally like things are

are starting to pick up. So, yeah, that's the reason. >> Great, man. I mean, I I would love to,

you know, work with the personal brand. And I also um really fond of that cinematic stuff and all of those things.

I would really love to do this thing personally as well. Because I also do that

on my YouTube channel as well. Yeah, I really really I really with your content. That's the reason I

reached out as well. Yeah, I'm glad you love the content. Yeah. Yeah, man.

I think that was pretty much it that I wanted to know. Just just one thing, what is the number

of short forms that you ideally want to take out from a long form content and then again, ideally what you will be

shooting in terms of short form Good good question. So Ideally

like as much as possible, but there is well like I don't just want content out there like because it's tied

to my brand, you know, and and I want like high-quality stuff because just that's just who I am as a

person and the reason why I reached out to you in the first place because I tried to do everything, you know,

learn editing myself and I was sitting like 20-hour days behind my desk while trying to, you know, do the stuff I run

as well and like it doesn't work with the scalability, you know. So

like [clears throat] just as much as possible. Like a number as I wrote to you as well like between 15 to 30 short

forms a month basically. Yeah. And that I just like prioritize high-quality over

quantity. If it's like not that good, but I believe in you guys and I believe that you'll fix the quality stuff and

then just the more the better in my opinion.

Okay. Ideally it's 30, but we can start with 15

to see how that works. Yeah. Yeah. Yeah, for sure. Okay.

And what I would shoot is like if you guys do you help with like short form ideas

as well or What we do right now is like I'll tell you a little behind the scenes

about the process. What our USP is is basically we tell the client to just shoot a long form content

and it's majorly for talking heads. Right? So you are coming and you know, talking about stuff and we are getting

one video a week and then what and then what we do is we take everything out of the hands of the client.

We do the post-production. We distribute it. We manage the YouTube. And we take out short forms from that

particular long-form video as much as we can so that the long form is not getting affected. I mean, we can take out every

minute of it, but still we don't do that. That's not ideal. >> Yeah. So, we do that and if the client

is opting for X and LinkedIn repurposing as well, we do that through AI. >> Mhm.

So, that is the whole repurposing game that we're playing, but if we're talking about the new shorts that you'll be

giving Mhm. >> So, in that scripting for the scripting

part, we'll have to sit together and jot down ideas together because in the scripting part, we'll have to understand

you first. What are you What are you as a person? What do you want with your brand?

Then only we'll be able to, you know, script those videos out better than you. And you can you can be

completely free. >> Exactly. You just have to shoot and everything

will be done by us. But scripting is a little hectic and that's why we are like we jot down pointers for the clients,

not the whole script. >> Yeah. Yeah, makes sense. Makes sense. Um

yeah, man. Like to be honest, you guys are the experts. Like I literally do whatever it takes to to like

just my goal right now is to build a personal brand. Like that's everything I want to focus on and and grow a big

audience. That's great. I mean, I love people who are, you know, going all in into this

thing. I love the clients that are, you know, ready to do efforts that it takes, you know, build a

personal brand because building personal brand is definitely not easy. Mhm. This is just a little side thing.

Clients come in the meeting and they expect like everything will be done by us and they won't have to put in

efforts, but they forget that the personal brand has person in it. 100%

No, I agree. Exactly. And I like that. That's what I like. I I like because it's my brand and

it just reflects like I am the guy that puts in the effort. So, um I like that.

Yep. I mean, uh we are on for it. I love the whole idea. I'm excited for it. Uh so, basically the content

deliverables, I'll I'll just, you know, wrap it up. Two long forms a month. Mhm. And ideally

for the first month, if we start, it's 15 short forms. Let's just take it at 16. So, it'll be easier to divide per

week. Four short forms a week. >> So, uh if you if you have a budget allotted for these things, please let me

know. And if you're open with the budget, uh if you want to discuss it right now, we can do that as well. If

you want to, you know, give it a thought and think about these things, we can do that as well.

Yeah. Um no, for sure. I just want to hear as

well like because obviously there's a lot of, you know, good at editors and and a lot of good at people to work with

out there. So, like obviously the money part plays a a big role in in itself. So, like

for two long form a week uh or two long form a month and then 16 short form to start off with, like what

would you guys basically like charge for that? Mhm. Uh the videos will be all cinematic

in a sense. >> Yeah. With some animations that'll reflect the uh reflect the brand.

Ideally, it'll range from 10 to 15 minutes or 15 to 30 minutes. What will be the ideal range? I just want to know

from you. Mhm. Um What do you think is best? I mean, if you're vlogging stuff,

if you really want to show the authentic side of it, 20 minutes will be good.

Sometimes, if you if you if you So, you want to put quantity, the ideal length is 7 to 12 minutes.

But, if you're doing quality, people are coming after a long time. Like, you are publishing after a long time. So,

ideally, I'd suggest 15 to 20 minutes because the watch time will be more. Yeah. Yeah. Yeah, I would say if 15 to

20 minutes, that's good. Yeah. Okay, so 15 to 20 minutes, two videos, and then 16 short forms.

I'd say $2,000 for that.

A month? A month. Okay. Gotcha.

Yeah. Yeah, I mean, it's a it's a lot of money,

uh for sure. Um and I spoke with with Maxim as well.

Um And how much did you do you charge Maxim like a month? Do you Do you know that?

For short forms, uh ads. Yeah. For ads, right now we are doing 1,700 for 15 ads.

15 ads a month? A month, yeah. Yeah. Gotcha. Yeah. Like, what I like as well, I don't

only like to because, for example, myself, I work on a performance basis. So, I like to throw in like some sort of

performance basis where I can like, you know, give you better bonuses. Exactly, because

it minimizes the risks, and it's also like performance-based because then you guys get what you are giving,

you know? And that's what I like like, "Okay, let's say when I get 10K subscribers, you can get

like We can come up with like some like, um finances where you can get like a bonus

when I get like 10K YouTube subscribers." If that makes sense. >> sense, yeah.

Um So, uh tell me like if you have something in your mind about the budget.

We'll figure it out together. Mhm. Yeah. Um

my budget to be honest like what I what I am am thinking is basically like around 1K per month.

So, $1,000. Yeah. That'll be hard for us

because the videos long form videos are longer. And short form videos will not be

repurposed from those long form videos. It will be repurposed but not all of those will be you know

And yeah, just to be clear this price is for you know YouTube management plus YouTube like

editing and all. We usually charge four grand for it.

Mhm. We are working with the clients and they are you know happy to pay that. But right now I've just cut 50% off of that

because you're starting and you really don't know where you're going with all of that stuff.

And um I can come down to maybe 1,800 a month for the same deliverables

and then we can once you hit 4,000 hours watch time

and 1,000 subscribers will you essentially monetize your brand. We can come up with a rev share model, reduce

the retainer, and do a rev share of whatever you you know YouTube is making or some other model that we can think

of. Mhm. Gotcha. Um yeah, I mean it it's it's a

little over my budget um from what I've been thinking about before, but I mean like I can give it a

thought and and basically you know I have some other options to go with as well. I obviously I just pick

and choose the the right one. I just want to hear like do you guys offer like a guarantee in terms of I

don't know like I I it's hard for you to say like yeah, you can get this many subscribers or or

this amount this amount this amount, but do you offer like some sort of guarantee in terms of that or or not?

Yeah, I can I see like you are a salesman because you often give guarantees to you know

get the this like mitigate the risk. I mean I ideally would say if your channel is

above 10k subscribers, we offer guarantees for those people because we really know that they've been putting

efforts and the algorithm knows them. Right? >> Yeah. What happens is like when I

started my YouTube, I was putting out great content from the start, but then what happened was even though I was

putting out great content, the channel didn't pick up. Yeah. We like

uh after 12 months it started picking up and that just one video went viral and I just you know hit 20k subscribers with

just one video. So that happens everything like nothing happens nothing happens for a year and

then everything happens at once. So it's like everything is just compounding slowly behind the scenes and

all of a sudden boom, one video one video goes viral and you're like sitting on 10k 20k subscribers all of a sudden.

Uh so yeah. Initially I would say no guarantee as such,

but that's for a fact that we can we will really try to make this channel work because that's

all of our job. That's like our whole job to make things work for you on YouTube.

>> Yeah. So what I can assure you is that

we'll put in the efforts to make sure the things that you're doing the efforts that you're putting is not going to

waste. You're getting the ROI of that. And apart from that

uh we would really like you to be patient with the result and at the same time impatient with the

action. So if we're saying that this is going to work, maybe this is not going to work

instantly, but in the long term some of the videos after your blows up. This that thing is

ending in maybe 2026 or 2027. Yeah. So, things work, but some takes a lot of time, some instantly blows up.

Yeah, 100%. Yeah. So, yeah, the whole gist of it is no guarantees as such, but we'll try our best to make sure this

thing works in your favor. Yeah. Got you.

Um 100% done. Uh and like just a realistic number, um what

would you think? Like let's say followers over Just Just let's say Instagram, TikTok, and YouTube. Like on

a whole, how many followers, like let's say we start with this and and start posting

a week from now. How many followers do you think it's possible to to get before like the end

of the year? Like realistically. Realistically, uh we're especially doing YouTube, so I

can tell you a number for YouTube. Um yeah. I would say if you're posting

content regularly, everything is just dialed in, and you're constantly pushing ourselves to create more content every

month, the channel will be monetized, and you can expect

anywhere the least least subscribers of 5 to 10,000 in that range. And the

max can be like maybe 100,000 if everything just works out in our favor. Yeah, of course. Um yeah.

So, yeah, that's the thing. I don't want to set, you know, unrealistic expectations. Sometimes things don't

work out, but I would say if you're, you know, being con- consistent on YouTube, YouTube is really rewarding.

It's not like one like Instagram, one reel booms and then others just drops off.

If one video does go viral, one video goes viral, second will go too. Third will go to Yeah. Like it happens

with YouTube way more way more often. Uh so you can expect if one video goes viral and viral in terms of above 50,000

subscribers. Sorry, views. Mhm. Your channel is like sorted. Yeah. You'll be able to gain traction to

that. Yeah. Yeah, man.

Um Yeah. Um but I think it's good.

I I'll give the thought around like the budget side of things as well because obviously, you know, I'm just starting

out and I'm new to this and I want to minimize the risk like as much as possible.

Um and like if we can basically come up with

something that works for for the both of us, that would be great because I like the performance-based models.

Um that's just what I, you know, that's what I I'm a

I'm confident with and I just like that way more because I've been, you know, with stuff as well like

the where I'm paying for a service and then you know, it's it's not what I expect expect. Obviously, I don't I'm

not saying it will happen with you guys but it's just like for for instance, you know.

Um But all right. I mean, it's it's good to know.

What I would like as well, I almost have like a finished video where I edited myself.

Um because I want to see your guys' work as well, you know, before jumping into to

stuff. Like how basically would look like. Um

How much would you charge? Like it's almost I I can share my screen here. My DaVinci is going to lag but

Um let's see. >> in DaVinci? Yeah.

Yeah, man. But it's going to lag a lot because I'm on my stationary computer and it's

pretty slow. My MacBook is here but yeah, the the file is in DaVinci. Um so

I basically just sat down like my my time editing trying to fix fix it myself, but

it just ended up being taking too much of my time and focus, so let's see here.

Might take a while to open. I'll just wait with this shirt. Well, yeah, is that something you guys

would be Yeah, but let's say like how much it's almost finished. It's just like

obviously, you guys like would make it 100 times better probably and I know to tweak the the color grading and

everything, so like just for a test video, like how much would you guys charge for it like a test video, so I

can like see and try it out basically. Or just a minute. >> Yeah.

The whole video, it's like around 10 minutes. Around 10 minutes.

I'd say if you're not really compatible with the if you just want to

risk really low, you can just go with $100 and there's a dog here. Sorry for

not seeing it. So, yeah, we can go with $100 for the video.

This video. Okay. Just for the trial edit, you can do that. Mhm. Yeah. No, but that's good. Uh I'm I'm

really down for that. Would I like can I just export the the finished what I have done and export

that to you or how do we do that? If if possible, you know, give me the project file of DaVinci. I also work in DaVinci.

So, what I'll do is I'll just see the project myself how that looks like. If anything needs to change needs to be

changed, I'll sit down with the editor and see what we can make better make uh what we can do better in the cuts and

all of those things and in the storyline. And uh just one thing uh that I need to

you know talk about that, which is really important. And that is uh you even if you don't work together,

I just want you to know that with whom who am whomever you're working, just make sure the YouTube

strategy is dialed in. That's all you'll have to, you know, uh think about at the start. Of course, you

you'll make good content. Of course, you'll dial in everything in terms of post-production and pre-production. Your

editor will take care of it. But if you have time, you study the YouTube strategy.

Because at the start, if you just keep posting, it's like like shooting arrows in the

void, and you won't hit anything. Exactly. >> You'll have to understand the game of

YouTube. Yeah. Understand the game of YouTube, and then post strategically. So, how we

craft certain titles is like it caters to the mass audience. It caters to certain

You're in sales, so you know you must have an ICP that you're talking to. Yeah. So,

like firstly sit down together with the client, and then we dial down the ICP, who you're actually targeting.

And then build a content around that. It's very easy. You know, stick to one niche and grow faster.

Even though you're documenting your journey, but you can craft the titles in a way where it actually sells to a

particular ICP. Yeah. Yeah, 100%. So, that's what you you just have to keep in mind even if we

don't work together. Yeah, man. Yeah, that's that's really good to know

as well. Let's see my DaVinci don't want to open. I don't know. Like this computer is

pretty slow. Let's see here. Yeah, essentially, when it opens, I can send it over to you.

If that's fine, I'll just send it over to Can I Do I just I've never done like exporting, and do I just send it over on

email, or how do I do that? You can upload it on a drive and send over the

project file, or maybe the the drive link. Okay. Okay, I'll upload it to to drive,

and then I Okay, got you. And if you need I don't know, dude. I'll just you know how we can discuss

Yeah, no, that's really good. I appreciate that. But yeah, I'll fix that as well and then send that over to

you. Um There's some Can I write like what I want as well because there's some stuff

I want within the the video as well that is missing. If that's like it's a I want

I don't I don't know if you have seen like the YouTube videos where you can like have drone like drone footage like

cinematic drone footage. You can get like stock cinematic drone footage from from places.

Yeah, and I want that in in the video in itself as well because I was in Bali and and in Vietnam where I filmed this.

So I just want to add that within the video as well if that's possible. Give us You can mark it in the DaVinci

timeline. Oh, yeah. Put the marker there and then I trust you guys. Like you can just put

it in wherever. Like I have no idea. I have no clue what I'm doing with with DaVinci and everything. For sure, man. I

mean just just send it over. We'll send you the file. Yeah, all right. That's that's good.

Just send me like a yeah, Stripe link essentially or whatever where I can pay 100 bucks for for the video. We usually

use Payoneer if you know about that. No, I've never heard about it. So we we send the Payoneer link because

Stripe is not working in India anymore. Oh, got you. If you've heard about Wise, we can use that as well. We can send

over the contact Sorry, bank account details to you. Mhm. And you can pay through Wise.

>> okay. Yeah, whatever whatever works best for you guys.

>> we'll send over our contact uh bank details and you can pay through Wise. pizza.

Perfect. Perfect. Is it possible for you guys to throw in like a short form as well? Just so I can see like how a short

form like just the examples I sent to you, if you saw

them on the IG. I saw that. Okay, let's just do that.

Perfect, man. Appreciate it. Let's see, man. Um perfect. All right, I'll give the the

budget a thought as well. See what I can work around and then I'll just hit you up in IG because I

want speed, man. Like I want to get this out there, you know? Yeah, so think about it and it's like

the break even amount of whatever you'll be investing will probably come after a year of constantly

putting in the efforts. It's like uh Yeah. If I give you the rough number, maybe

you you'll be investing roughly 24 20 grand a year into this whole post-production part.

And then that 20 grand will be maybe 40 or 50 grand in the next year. Yeah.

Usually, the CPM is higher in Norway in Scandinavian countries. So, you'll be able to get the ROI.

But, that'll be next year. You'll have to, you know, invest in it. Yeah, for sure.

What's the difference between post-production and pre-production? Pre-production is like you're shooting

the video, scripting it, and basically having a storyboard. Like this is what I shoot. This is what

the video will look like. This is the scripting part of it. And post-production is like editing,

publishing, you know, making sure the color grading is good, sound design is really good, and

the editing and publishing is being taken care of, basically.

Yeah. Yeah. Gotcha. In pre-production, you don't you only

sort of like post-production type of things, right? Yep, we do. And in the pre-production,

we just help with scripting if client is willing to, you know, invest his time and effort.

Yeah. Uh that that then only we can we'll be able to do that because if we just agree to it and client is like

but I won't be able to come on the call, then how will be we be able to, you

know, understand him and his thought process? Exactly. Yeah. No, that makes sense. Um, for

sure. All right. Is there anything I need except for like would there be anything

I need except for you guys like actually growing the audience here? Mhm, I didn't get the question.

Like would it would I need to hire someone for pre-production or everything or like anything else or do I only need

you guys to be able to help me like grow my personal brand? The possibilities are endless again. I

mean, but I don't want to complicate it. If you're good at pre-production, you know the lighting and stuff,

then I don't think so you need to hire that, but there's a big butt, which is if you want to scale and be fast at the

game, you need to have a guy at that point of time. Yeah.

Yeah. In the initial phases, if you know your stuff and we can help you with pre-production as well in terms of like

I can tell you we have SOPs, so we can send that to you. You can dial in the camera settings and everything.

You can take some shots, certain things. But like we have everything there. You can essentially watch that and dial

in everything, but you'll have to shoot. And once you are maybe making money with which you are having a break-even

amount for the services that you are getting uh, for your personal brand, then you can maybe invest in a

videographer as well, pre-production part as well. Yeah.

But yeah, we'll we'll as uh, like apart from all of the things that uh,

you know, we are essentially pitching you, we'll really help you, you know, build this up from scratch with

post-production and pre- uh, like pre-production. Mhm. We'll be like, "Okay, this is where

you're going wrong." Because at the start, maybe you don't have enough feedback loop from the audience itself.

Like, "This is where you're going wrong. This is where you can do it right." So, we'll help you with that as well, that

Okay, now this is this can be optimized. The hook can be optimized in terms of verbal, you know,

delivery. And then the audience will hook better. They'll watch more of the video.

Yeah. That's really good. Not sure. All right. And And the guys I sent over,

like, what I would like to basically, like, a bit, like, take inspiration from, but obviously, like,

tweak it to my own stuff. Like, do you think Do you like their guys' content? And do you think it would

be achievable to to basically make make that type of content here as well? Yeah. It is.

I mean, just that in the post-production, we'll do the post-production part.

We'll shoot as many B-rolls and A-rolls as possible. We'll take care of the post-production

part. Yeah, let's go. Let's go. Let's go. All right, man. Uh then, I'll fix the

the Drive link and send it over to you. Um just shoot me with a the WhatsApp pioneer, and then I'll give the the

thought about the budget and everything in general, and then I'll just get back to you like

at the latest tomorrow about it. Okay. And you can So, what I would suggest is

if uh you can, you know, finalize everything by tomorrow itself. It'll be better if you can just start off with

the projects altogether. And not do a trial edit, because if you are just, you know, finalizing

everything by tomorrow uh night maybe,

then there's no point of doing a trial edit. Just straight up start with the project. Because in just a day, we won't

be able to do the trial edit as well. Right? Yeah. So, if you If you need time, and

if you You just complete it by like, finalize everything by tomorrow.

I would personally suggest you know Okay. Don't do the trial edit, just

start with the project all together. That's my Okay, so also If you wanted then we can do that as well.

Yeah, I was just thinking I'll get back to you tomorrow about like the decision of either doing this or not. That's what

I meant. Yeah. >> Yeah, I That's That's what I'm saying. I

think I didn't get that part. If you'll be working with us or not with that $1,800 Mhm.

So yeah, I mean that is what I want to, you know, clarify that if you'll be working with us

uh then it'll be better we just straight up start with the project, not do the trial edit.

Because if you trust us, we trust you like you trust me, we trust you, that's a mutual relationship and

we'll make sure that everything goes as planned. Yeah. If you're like you you'll take a

little more time to decide it in the meanwhile we can do the trial edit and then we can start with the Let's start

what makes sense actually. Yeah. Yeah. Do the trial edit and then you just finalize everything by tomorrow.

And then we are stuck on the trial edit and you know, that just doesn't make sense.

That's what I'm saying. Yeah, makes sense. Yeah, 100% makes sense. Okay, but let's do that. Let's do the

trial edit and then once that's done, let's make a decision and then I also have some more time to like, you know,

finalize things in my head as well and um Yeah, when would you think the trial

edit would be would be done basically? I'll have to look through the file, but ideally it takes 4 to 6 days if it's a

long form. Okay. Yeah, got you. Yeah, that sounds good.

And then Yeah, I guess we'll take it from there. I'll finish it and send it over to you

and then just shoot me over with whatever you you need to shoot over to me and then uh take it from there.

Yep. Works. I'll just send you the mail where you

can send everything. You can send over the drive link here essentially and uh no, we'll start with

the trial edit and we'll keep you informed. We'll keep you in the loop. Perfect. Perfect. Perfect.

All right, man. Yep. Good talking to you. Same, man. All right, have a nice day

and I'll I'll see you in a few days. Yep. Later. Bye-bye. All right, man. Ciao. Take care. Take care.

Yo, bro. Sworn second, let me find my camera here. Yep.

How's it going, bro? You all good? >> Going good. Yep. How are you? Yeah, all good. All good. I was a bit

down last week with a food poisoning, so I'm just recovering a bit. That's why I look a bit

>> [laughter] >> Yeah, I can see that. You're looking a little cooked.

Yeah. Yeah. So, I'm a little bit uh tired still. Um but apart from that, everything is um

everything is good. Yeah. Keeping up with content as of now, so just trying to get that like rolling, but um yeah.

Yeah, I was I was I was watching videos of yours on YouTube. Those are really great.

Yeah. Yeah, I think it's pretty sick. Um you wanted to just send over Harsh. So, he's doing a good job. So, that's pretty

nice. Yeah. So, um yeah.

So, yeah. Uh I received the message about, you know, uh the past things. Uh

the quality drops and the retainer payment issues like Yeah. Uh so Yeah.

Uh Go ahead. Okay. What do you have in your mind? Like, what are the things that I should be

knowing so that we can structure everything properly and make sure that the things

that have uh the mistakes basically and the hiccups that have been in the past can

be probably properly done with professionalism because the thing that

happened was like I messaged after the break in December. I followed up with him to see where the

things went wrong and essentially he said that he'll be continuing the services in January.

I you know confirmed with him. But the problem was that he didn't reply and the communication you know went off.

Yeah. >> And it was not [snorts] professional from his end you know drop off and then

don't inform what actually is happening what actually is the problem. Mhm. If we could have understood the

problem that this is the problem that we're facing right now we would have sorted it out.

Yeah. >> Because we do it for like there I understand this is a service-based

business and hiccups happens. Yeah. >> I I completely acknowledge that part.

That it has happened from our end. But there was communication gap. A big one and then and then like

a complete ghosting so Yeah. >> unprofessional. Yeah.

I was on I agree. Um that's unprofessional on our end and I think there's a bit of like background so you

know like kind of what went down like our end. Um pretty much like December yeah I think it was December. Um

December we were just dead. Like we just died completely like one year of work just like

relentlessly on the same project every single day day in and day out and then we launched it and then

that was it like that that was the only thing we were literally just like preparing for like for so long. And then

we just died like completely. Um so we basically just like took

a good period where we were just like reflecting and not doing any new Like we didn't talk to anyone pretty

much. It was just like yeah just like I would would call it like a vacation without actually

it being a vacation. It was just like just not talking. Yeah, exactly. So, like we I think yeah,

we just we just went MIA pretty much for everyone. Um he went back to Norway.

I went back to Denmark, and then we kind of just like planned the next steps uh from there. And then we actually came

to a point when um the boot camp has been running for quite some time now, and we kind of just like

let it run a bit. And then we saw that the the uh metrics and everything wasn't going 100% according to plan, like the

metrics that we wanted to to reach with it. Um because it was it was too much value.

Like people got everything that they needed pretty much. And we saw that there was just a big gap between us

actually like giving them that value and then pitching them the service that we had Uh-huh. for them to them that. So,

that was a huge issue, and and we've learned from that. And now we've seen that uh it's not a good funnel for

converting people. It's a really good funnel for like educating people and and sharing a bunch of value. But for the

amount of like hours and work and money and everything that that has been put into it, it was just not like

it was not giving like an immediate like outcome of it. We were profitable, but it's like as quick as we expected. So,

what we basically did now was that we went back into like the um Yeah, I mean like to the drawing board

board pretty much and try to figure out like what we can do instead. And then we came up with this new offer. I'm not

sure if you saw the recent video that I made uh like young the student that we had.

Yeah, but it's like um it's like a um software deployment offer that we that we made. So, it's like we teach people

how to sell a low-ticket offer, and then we have wrapped like an entire service around that. It's the same thing that

we're teaching people. It's just a different frame to it and a different packaging.

But we pretty much made like the a new paid program, a one-on-one mentorship program, that is all wrapped around

that. So, like that is the whole core product essentially. So, it's one-on-one coaching, and then we just run the

similar funnel that we have done in the past. So now we're literally just like running ads directly to a

video sales letter that are then selling people on booking a call with us and then that's it. So we just need ads,

good editor for like visual and that's it. And then um we just sell people immediately. So we

actually decided to scratch the boot camp completely uh pretty much. Uh and just go with this funnel instead,

the new one. And already now like it's been We've been running for like literally a week.

And I think for the first week we've almost made like $100,000 in revenue, I think. That's great. Um

in like in like a week. So it's like it's pretty it's pretty good. And um yeah, we just need to like scale

that up now. But the problem is that we don't have good editors. And the editors that we're

using right now are horrific. Like they're really bad. They're so bad. And that's a huge deal

because they're not delivering on time. Expectations are set wrong. They are Yeah, it's just like not a good

partnership to be honest. We have one ad running and that's problematic because we're not testing as much as we could.

And how many ads do you need? Just just sorry to cut you off.

I mean Ideally like honestly like As as many as possible. Yeah, exactly. Like we we just

want to be testing so many different things. I'm not sure if you've seen what he's doing right now, but he's running

so many different like creatives. He's running these like um

You should almost check it for yourself. He has like 290 different ads running on Facebook right now. Uh just so many

different formats. And that's kind of what we want to do. Like we want to have like the professional style, but we also

want to have that like cheap style where it's just like it's almost as like the shitty

short-form content real framework where it's just like the ugly fonts and everything. Uh just cut up like B-roll

and and like a a podcast interview we've cut up uh uh different like uh apps. And that's that's also something we want to

try out, see how that works. So, yeah, I mean like to be honest, as many as possible, but I think yeah, I

mean like main bottleneck is just like the quality. Like we are ready to pay for like quality, but but it has to be

there. And it's it's just the only thing that we've struggled to find with like anyone pretty much. You guys did a great

job. Like when you started out, uh like big props to you as well for like the stuff that you did because that was

really really good. And then um as mentioned like I think there was this transition between you

starting to do the content and got your team on, and then it kind of dropped from there.

Um and that's natural. I I know that's that's a big bottleneck, and it it makes sense like you obviously need to scale

in some way as well. And I know that's a big issue for like editors uh that are running agencies, and that's how they

scale as well. But anyways, I was just thinking if there's any way that we can essentially look into

getting this started somehow again. Um I mean that would make sense. Would we still reach quality levels that we're

looking for? Uh and even to the extent of what we previously did with the ads. Um maybe something more simple where you

guys are doing the again, as mentioned, the more like shitty format videos where we can just like redistribute a whole

bunch of like ads because then Max is going maniac mode recording a whole bunch of and you guys will just

like yeah, put all that together. Yeah. Yeah, exactly. Um

I'm really down for like anything, to be honest. Uh I think it's just expectations that I think that has to be

on point. Yeah. So, I don't know what your thoughts are with that.

Yeah. So, there were like uh majorly the quality issues. I I went back

into all of the data that we had for the things that we were working on. Since essentially uh

you shifted to the agency, and I essentially, you know, scaled up my agency

uh in June or July. Uh before that, I was working with you. And uh

you were we were majorly working on the ads and the course. And the course was on a very slow base at that time. But

then when we shifted to the agency, uh what happened was uh the editor was doing all of the work for the uh you

know, course part. And then uh there used to be bursts of work that used to come in

terms of ads. And the ads quality used to suffer because

uh the deadlines were very close and we needed to get the cuts of the uh days done. [snorts] Day one, day two, day

three courses done. And then at the same time you would needed ads as soon as possible. Yours, Dennis's

ads. So, that used to create hiccups in the processes because we didn't have, you know, clear deliverables. If we know

that these are the things that are coming our way, we'll plan everything accordingly.

Even if we want to hire multiple editors for the same thing, for the same client, we can do that. But the thing is we need

to have a clear set of expectation that this is coming our way. We know next month these 20 ads

are coming. We need to keep our workforce ready. So, uh

when we are working together, uh I can assure you of the quality. We have uh the systems are refined. You'll get the

quality that you want. Uh we have one of the best editors, but the is that uh the changes, of course, I

understand the changes part because that was where I was lacking and I take full accountability of it. Uh the editor was

doing a great job, but what happened was he uh

didn't look in the knits and bits of the processes that I used to take care of. And sometimes what I did was uh because

I was managing uh the course part closely, I didn't used to look into those ads so closely that I used to be

like, okay, these are ads. These are yours now. I didn't check them very deeply. So, there used to be a lot of

changes there. Uh so, yeah. I take full accountability of that.

>> Yeah, but it's fun. Yeah, it's fun. It's fine. It makes sense because like I think I think honestly like it's it's

probably one of the hardest thing of yeah, running like an Yeah, I mean like constant agencies like

managing people. It's hard. It's like it's really hard because uh

it is the it is the the small things and it's like it's the same thing that I see with when we manage people. Like

I see things very differently than like Simon, my success manager, has seen things.

Um so, he might not see all the integrity things that I see when it comes like the

process systems. Whereas it's probably the same thing with you. Like you see something different because you actually

did it. You did first person that started the agency are seeing things a bit

differently than than your editors might be seeing it. So, I get it. There's I fully understand it.

Uh so, yeah. I'll I'll show you that even if you start working with the agency, even if I'm not working, I'll

make sure that every deliverable that is coming to your end is on par.

Non-negotiable thing. So, you'll get that. That is my promise to you. And uh

if uh like major pillar was this. Major problem was just the quality issue. Apart from that, I

mean the timely deliverables, everything was going on there. Everything was on time. There used to be little to no

delays and sometimes used to be delays. The raw files were not there for the projects. Uh

so, I just want to know what are the clear amount of deliverables that we can

come up with so that we can have a retainer pricing, not pay as you go. Because that is not

predictable, first of all. And secondly, if we are supposed We are saying okay, you'll be giving 10 hours

per month. We'll assign the workforce according to that and at the same time you'll be a

little accountable that okay we need to get these 10 hours done because we are paying for it.

Yeah. Yeah. Yeah, but um I mean it's hard to say because like

obviously like if you if you compare the ads that we had last time they were a bit more advanced than compared to ours.

I want to show you right now like what I was meaning with function. Um so this is what he's basically

running right now. Like you can see Do you think AI is going to replace jobs? The answer is yes. right now. Yeah, now

I get it. You see it? Yeah, it's just like I mean this is a bit more like a little bit but

like you see like this is most of it. It's just so Like it's so but it works.

Like it's a whole bunch of like redistributed >> Excuse me.

Oh yeah, I've seen that. Yeah, exactly. So I mean it looks so but it's like you just have so much

of this. Um So I think like

Excuse me. Yeah. So so like these things I think without being an editor I could probably

tell for a fact it's more simple to edit than some of the stuff that we used to do back when we were at it like the more

advanced stuff. Um so I think what what my point is really it's just like it it comes down

to like the the expectations that we're setting like what type of like ads are we creating?

Uh I can't tell you exactly right now. Look, here's This is probably a bit more like

advanced to to make I think. I don't know. I have no idea actually. Yes. Yeah, I guess I understand what

you're saying. I understand it. Yeah. So So so So what I mean is um

I think from like the previous amount that we paid we don't have like we we don't have cash

to actually be able to put retainer payments on like $2,500 a month. As of now we can't do that because we've just

been having like rising cost with like the software over the past couple of months and we're spending like right now

I think we have like we have so many payrolls and it's just adding up and adding up and adding up.

So right now we're spending nearly like $150,000, $125,000

a month uh pretty much. So it's it's a lot of expenses that we have right now. Uh and that's just being like fully

honest with you. I would love to get on a like a retainer basis payment if it makes sense for the amount of like stuff

that we get for it. So if it's something that can outweigh like the Yeah, I mean either like quality or like

the the volume. Um I think we can figure something out like on a retainer. Yep. Yep. Yep. I mean I

completely agree. Uh the ROI should be there if you're paying for the services. That is the whole I get point of you

know getting the services. And you know I'll tell you about the pricing that we previously agreed on on the $2,700

pricing. It was for you know uh maximum firstly came to me and it was four long form and 16 short form.

Yeah. >> deliverables kept on changing and changing and changing. So it all went

down to course and only ads. So that was the pricing for four long forms and 16 short forms essentially.

Yeah, I mean we can work on the retainer part. We'll talk about that. Uh so I'll tell you Do you have scripts ready

for the ads? Or are you planning to you know No, we're making scripts. We're we're

making everything. So like the only thing like we we already have like scripts and the raw footage everything

is like ready. We just need editors start editing So it's like you know psychologically everything is done. Like

I've done ads. So I'll I'll tell you one thing which is there are few things that click with people a lot. The certain

hooks. So certain generic hooks like on Instagram especially it's uh

uh sub, you know, very cringey hooks where a guy is throwing a rock into the ice.

And then there's a snap comes after a second or two, and then the information continues.

These type of ads are working there as well. So, if I'll be having ideas, I'll be sharing that with you. And I just

want to know if you want those ideas uh, as well when we are doing the ads. Yeah, I mean, always down for like

inputs, of course. Uh, that's that's Um, but but I agree like we have, I mean, um,

yeah, I mean, like I I would say we're pretty pretty good with like hooks. So, like I think brainstorming is, I mean,

always cool. Like you just give your inputs. That's that's always good. Sure, sure, sure. Uh, so I just want to know

uh, we can come down to the retainer part. What are the exact amount of

deliverables? Not exact, a range of the deliverables uh, that you want as an ads. Like we need to have a certain

number of deliverables so that we have consistency there. For ads only? Like if we're just looking

at that? Or >> I think you were saying only for ads

when you messaged me. Yeah. Yeah. Yeah. So, I don't know exactly how you like like how you refer to it, but like what

what I would think is um, is reasonable is between like 15 and like

20 to 30 ads per month. Like separate videos, probably. Um, that is like a dream outcome. 100%.

15 would be a good start. 15 >> But Okay. Yeah. Something like that.

Um, I think that's a pretty good start. But I really, I mean, like again, you see here, like I don't want to share my

screen, but like he has like 6,700 different ad creatives on his Facebook ad library. Okay.

I want to get that >> [laughter] >> eventually. We we we I a lot, bro. Um,

but I know we start somewhere and we need to be able to keep up with like ad creation ad creation as well. I know

that's the majority of the place where like Max is going to spend his time right now

just like shooting ads. He just did that the other day and I told him he needed to do that. We are going to the UK now

so we have UK ads. Then we have Norwegian ads. I assume we're going to have like Swedish ads ads as well and

then we're going to have like Danish ads with me. But right now we have Norwegian Swedish language and Norwegian

and then English. Yeah. That's pretty much what we have right now. Sure. So starting point is 50 and then you want

to work all the way up to 30 ads per month ideally. Ideally. Ideally. Yeah. Got you.

Understood. And right now it's purely Norwegian and English ads. I don't know exactly what

the scope for me are because I'm working on like Did you see the video that Jamie Robbins made? His short movie? Uh no.

No. Not yet. You need to check that because that is a really good video. That's basically what

we're going to recreate. I'm making like a VSL format like in a short

like short movie style thing. So it's like storytelling video but turning it into like a VSL.

I'll just send it to you on LinkedIn and then you can check it out. So that's where majority of my time is going like

doing this month and next month. And after that I think I'm going to get

started with Danish ads. So right now it's just maximum so Norwegian and English pretty much.

Understood. Understood. Yep. So essentially you want quality things on time

accountability with ROI of course. 100%.

For sure. So I think I mean ideally like

because I know it reflects the the price point when it comes like the I'll just call them shitty ad creatives

compared to the good ones. Um so I think it would be good for us to get a

scope of price range for like how do you look like purely just like the shitty creatives,

purely just with the quality, and then a split between like the shitty and the good.

Okay, that will be a little hard. Because you know, just shitty and just that

like that pricing won't actually work. Uh you know,

that's not feasible. Uh we can, you know, do shitty and all creative ads both at

the same time. >> Yeah. Uh at the same price. Uh there'll be no issues with that, but

making things complex will not be feasible on both ends. So, sometimes it's like uh

for a month it's uh you're planning to do just normal ads, and then changing the pricing, and then

we are just doing crazily heavily edited, and then the pricing is getting changed.

Mhm. No, I mean more so like it's not going to change over time. I mean more so like how would

it look if we do like a setup where we only do like the shitty creatives, or how would it look if we only do the high

quality, or how would it look if we do like a split between like the shitty and the high quality. So, let's say if we

have 20 creatives per month. Mhm. We do like 10 of the shitty, 10 of the good ones.

And then I know obviously like because like if I go on Upwork and I find some shitty editor, they could just like put

some ads together and do the same thing that Iman is doing, it's going to cost me like

I mean we're paying the shitty agency right now like 30 20 to 30 dollars per ad.

So, it's like that in itself would be like that would cost us 3 400 dollars a month. So, it's more about like making a

package, and then comparing the different ones to to each other so we can see how that would look. That's what

I mean with it. It's not like it's going to be like okay, this month we going to like send you 200 dollars because it's

shitty ads, and then next month we're going to send you like 2.5 k because it's better quality.

It's not that. It's just a combination between both, and then what it would cost us.

Sorry to interrupt. Okay, I I understood your concerns, of course.

See, you are essentially not comfortable with that $2,700 pricing. That's not justified for you right now.

I do what? $2,700 price. No, we can't afford that. No, we cannot. Uh that's that's not like possible for

us by any means because like we like we have way too much cost right now. We'd be able to afford it at some point, but

like right now it's it's not possible. Okay. So so that's what I mean like that's why

I texted you in regards to like the pay as we go basis because I don't know like exactly how much it's going to like

how much work is going to require from us, like how much like we get out of it right now,

obviously, compared to like the expenses that we have right now. So for us, it would be

good to just like yeah, I mean like not having to be like set in stone that we have to pay like 10

grand the next like 6 months or whatever. So like a pay as you go basis, pretty

much, um because things are changing for us like drastically over time. Like again, last year we had no cost for the

software, and now we have like $150,000 a month in cost, which is like it's just insane how much that has

changed. Um so right now it's just it's just really hard for us to do that, even though I

wanted to do it. Mhm. I get it. Ideally, like your problem is

of quality. And we would really want to deliver the ROI

and quality that you want. The results will, you know, as I said, the ad funnel is working really great in

your favor. Yeah. If you're putting out more ads, you'll essentially get the ROI that

you wanted. And I understand the budget concerns there.

But that is This is the base that you'll be building your >> [snorts]

>> essentially funnel on, the high-quality funnel. We I completely agree with the shitty ads. I mean, that can be done

with normal editors as well. But the quality ones, uh we want to

focus on that. Yeah. Uh and if you're building the creatives,

the library of it, which will eventually give you the ROI. Yeah. I think

you we should take the bid on it. I mean, of course, $2,700 is a lot of amount for you to pay.

You are essentially, you know, one paying $150,000

a month uh to get the software, which is a lot, and I agree on that part.

And uh these ads will essentially, you know, give you the ROI that you're looking

for. And I just want to, you know, align the expectations right,

that this is not like another expense that you're making. And I'm not, you know,

doing any sleazy kind of thing here. I just really want to tell you that this is the ROI that you're expecting. This

is from where you'll get the ROI. Mhm. Because yes, we want to deliver the services, but for the quality,

and you know, the quality comes with the price. Yeah.

>> do the shitty ads, we can change the pricing a little bit, negotiate down a little bit, but not a lot.

Yeah. Yeah. I get it. I get it. I get it. Uh but I mean, like $2,700 is like I mean,

I know I'm not saying it was like the decision, by the way. I need to talk to him regardless. I told him that that

we're having this call. Um but I know like I know 2700 is probably for a 110% fact not going to happen.

Um, unless there is a like unless we are going to be able to get like volume from

that. Because at that point is we I mean like our boards like the

30-ish I think would would make more sense. Um, >> and to make it, you know, to make it

a win-win because you're starting with 15 creatives

right now. Yeah. Yeah. >> We can revamp the pricing later on, but

that's like as we are increasing the creatives we'll have to revamp the price.

Obviously. >> increasing increasing the creatives for 15 creatives a month for this month

what we can do is we can essentially just a straight you know, $700

for 15 creatives. How much is that? $1700. $1700? 15 creatives. Uh, if you want to

get it done high-quality creatives, that's all. And then for as we move on 30 creatives like it's straight $100 per

creative, $3000. $3000? Yeah. Yeah. So, this is like uh low risk for you at the start. You'll

get 15 creatives. >> Yeah, that's way better. Yeah. It's more reasonable. It's more

reasonable. Um, so what do what does this entail? Like we could just like tell you like

this is this is like the the quality creatives or Quality creatives, yeah. I mean we

really want to work on the quality part. See, we can, you know, create volume of those shitty ads, of course. But if they

are performing then we'll be able to do that as well. Yeah, yeah, obviously. We'll have to you know check with the

hooks and all you're also experimenting on the back end about the ads and all. So you'll have a better data of it.

So I don't know what you want to you know experiment with first. But I would essentially say 15 creatives

high quality that will really work the ads. Yeah. We have some really good ones that

we want to test with right now. Um I don't know like how like are you guys like really like ASAP? Or like what

is your workload looking like? >> When do you want it? Like just tomorrow when we on board you like what to Three

months ago bro. Three months ago that's when we wanted it. Um no but like I mean like if you guys

are ready like uh we could move pretty quickly on it. I just I'll call Max him up like right after this. Okay.

>> I don't want to let you have me too long. Um So I'll call him up and then I'll just

let you know. But um I think that's more reasonable to be honest. I think it sounds I think it

sounds pretty good and then um with the scale up again like as I said like we we we have paid you money before. We're

down to do it. It's just like again for us it's just like either volume It's Okay yeah so it's volume

expectation setting and quality. That's what we want. >> Yeah I I don't want to do that. I don't

want to do that. I don't know I don't want to you know give you nothing and just expect money.

That's not how our relationships in this service I get it because I want to like I mean

I mean I want us all to ball. Like I want us all to be riding Porsches and bro. So that's what we do. Yeah.

>> Um you included you included. So um So yeah I mean I'll talk >> from the ads. The result will be running

so many ads. Yeah. Yeah. Yeah for sure for sure. Okay

sounds good sounds good. Okay cool but um no what I said before was was pretty much just like I'll call him up now. I

need to meet up with the an old childhood friend in about 45 so So do that and then

yeah I'll just now and then I'll I'll just like hit you up later today and let you know but um

yeah I mean we need to get this role ASAP but I think it sounds reasonable like that's that's a good good setup I

think. Got it. So yeah. And I hope we like that you get the ROI

out of it and we really want to do that. I hope so me too. I hope so.

That would be ideal is working and I'm pretty sure that more ads you'll know the more return you'll get.

Okay that was all. Yeah sounds good. I appreciate you bro

and yeah I'll let you know soon and then just let me know if you need anything from me in the meantime and then we can

take it from there. Sure yep. Bye-bye. Take care. Nice talking to you. Take care bro. Bye.

You're based in Indore? Oh nice. My one of one of my co-founders is in Indore. Oh nice. Yeah. So do you have like team

over here also? Yep. We have a team. So it's like a full production marketing agency that we have and we handle all of

the organic marketing part right now. So I love your videos. No no it's all right. It's fine. It's

fine. Not really our setup right now. about how your video was cuz there were

a storytelling format which so storytelling is words meaning visual storytelling that we

that we love and that's what we were looking for also. He was so short to be here was there to

say he will output up there. Correct. How do you plan? I'll tell you the exact process that I

do. Firstly, for my videos and then for the clients. So, usually if

I am shooting my own videos, so what I do is I plan the script properly. And I can show you right now so that you can

have a clear idea about it. Just give me a second. Yes, yes, yes, absolutely. Okay, so this is how I

actually plan my videos. I firstly research the titles. I don't write the scripts. I don't do anything.

So, that's why I choose the title. I do the research with ChatGPT and some manual research on YouTube. Then I plan

some thumbnails. So, the plan thumbnail planning part Why do we do it before making the script is

purely because I don't have to look at thumbnails and we have to write three months left or

let's say beat 99% of the freelancers. Don't be in the rat race or step-by-step blueprint. So, we'll have to craft the

hook and the conclusion of the video in a way where we are using these terms so that will

click bait in a way. So, that's why I write thumbnail and everything. Then comes the part of these

scripts which is like the pointers and everything. And then I properly write

the script. So, basically whatever you're seeing in green, I mark it as the top down view shots. And I write every

single thing possible in the script. So, the yellow color is angle one. Green color is top down shot of my iPad.

Blue color is a different angle. Blue color is a different angle. And this is red is a different angle, angle four.

Q is a close up close so this is how like I plan the whole script, and that's why the production quality looks good.

It's less burden when I'm shooting the videos, but more when I'm writing the

scripts. And majority of the part when we want to produce really high-quality videos, we'll have to make sure the

script is actually to the point. We're not talking fluff in the videos.

So, uh that is like the go-to thing that I do in my videos, but it is not necessarily possible to do it for every

client. Because usually what happens is agar hum log koi ek video light create karna hai

ya koi ek angle batana hai client ko, possibility ye hai he doesn't have that filmmaking skills or a team to pull

that. So, what we do is we try to write the script, we give them the framework, and

if they have the bandwidth to add something creative of their own, they can do that.

So, that's how we do it for the clients, but if you're willing to invest your uh time, and if a guy or a client has

filmmaking skills, to we we go to the edge ki hum uska content or quality me produce kare.

Mhm. So, that's the thing with the whole scripting part, and So, aap shoot nahi karte, aap bas script

dete ho, aisa? Because we work with foreign clients, so it's not feasible ki hum kar sake wo

shoot. For Indian clients, yes, we have done that. Okay. So, yeah, we have produced a

documentary, actually. It is on my channel, it's a And I'll show you the link on the

LinkedIn. You can have a look at it. So, it is purely shot by my team. Okay. So, yeah, we do shoot, but that is

for just Indian clients. Okay. So, only Indian, fortunately. Yeah.

>> [laughter] >> So, you can come and shoot as well. Uh so, the point of I'll I'll tell you a

little brief of about this meeting, and it is basically to understand your vision with

YouTube, because as far as I've seen your YouTube videos, they're scattered a little.

Mhm. Some are case studies, some are informative videos, some are, you know, solving the problems. I love the video

where you went to a business, solved a problem for them. It was a cloud kitchen.

So, that kind of videos really work on the internet considering we have a good production quality. We

But that is a good content. Yeah. Come time may actually produce ho sakta you just have to go there and

uh get it done in just one day. I don't even need any script. I can Students also love it. Plus

even we can charge for it. >> [laughter] >> Because

Because I don't do phone calls also. So, I'm not even available on phone calls. I don't have charger on my phone and I'm

not around to become like, "Oh my god." >> [laughter] >> So, yeah.

Yeah. Or see you Because

we are not YouTuber first, we are coaches first. I get it. So, you do my side hustle type of work. Yeah. Just me

You don't know how to do that. Or you don't know how to do that. You can do 1,000 times or you can do

that. You don't know. That's okay. Uh team B lucky on me. So, you don't

know how to do that. You don't know how to do that. You don't know how to do that. You don't know how to do that. You

don't know how to do that. You don't know how to do that. You don't know how to do that. You don't know how to do

that. You don't know how to do that. You don't know how to do that. You don't know how to do that. You don't know how

to do that. You don't know. Yeah. So, you don't know how to do that. You don't know how to do that. You don't know how

to do that. You don't know how to do that. You don't know how to You don't know how to do that. You don't know how

to do that. You don't know how to do that. You don't >> [laughter]

>> Mhm. Mhm. Mhm.

Mhm. Mhm. Mhm.

Mhm. Yeah, of course. >> YouTube grow

YouTube grow here there. or What I can say come effort.

Okay. I play up me but company here to home already run career.

So basically you don't want to invest much time into this, but still get the ROI that you are looking for.

Huh. I understand. There is so much focus required and then

I mean you can focus on it and then this company will suffer. So we have to choose our

you know, fights. Two days in a month to record a video. No, we we actually plan the content

calendar beforehand if you guys want to save time. So what we do is we'll prepare the scripts. Let's say you

want to post one video per month, sorry, per week. So we'll have four videos in our

arsenals. Okay, but if you guys want to shoot two Even if it's for ads, Instagram or

YouTube. So we'll shoot everything and then editing all the part of my area. You

don't have to do anything. So we'll do it, we'll keep on posting and then again in the next month we can do it for two

three days and the cycle can repeat. So this way you can save the time. Only thing that you'll have to invest time in

is the approval of the videos. Of course we'll be editing it, but you have to have your taste in the videos as well.

So we'll give you the links after editing the videos. You'll see if the video is according to you or not. And

then once it is we try to make the changes where we'll do that and we'll post it. Okay.

Uh So And then let's create a checklist. Mhm. So that

Then it is pretty much okay. You can get it in a In past what has happened that uh review by here to get the season.

>> that review by post can review can you work at the time you

have? I will no matter

I can So they define

keeps happening. common mistakes spelling mistake with the editing man

relevant video role name use what? I will money give it a lot

money money something but

give no matter what you do to me. I over flow

something like that. the ruling world cup meaning

to mistakes you edit basically

subjective I'm giving examples type of challenges text head to text

maybe every word spelling the letter will I will so that which I like how to put

your I will I will tell you to do it right. I like it when I will I will tell you to do it. I will tell you to do it.

I will tell you to do I will tell You don't have to worry about that. We will do that.

I will tell you to do it. feedback I try and do all of just me I will I will I will

I will it doesn't distract background music I will I will tell you to I will tell

you to do it. I will tell you to do it. I will tell you to do it.

I will I will tell you to I'm glad to hear that. We are good enough. I will be good. I

will tell you to do it. I will tell you to I will I will tell I will tell you to do it.

I will I will tell you to do it. I will I will tell you to I will tell

you to do it. I will tell you to I will tell I will tell you to do it.

>> [laughter] >> I will tell you to do it. I will tell you to do it.

I will tell you to I will tell you to do I will I will tell I will tell you to do it.

I will tell you to do it. I will tell you to I will tell you to do it. I will tell

you to do Uh I am plus uh Does it uncle body cool say like her? Rajiv Kalra say like her rush shamani

Kelly Joe agency come get the work on my daily come get the end. So we are working with top league so we understand

and these are in the same circle. You are among the top coaches of India. Mhm. Uh just reach here or with all

humbleness not to brag. No no no it's all right. Joe Joe all

Yeah. Joe mara already uh circle here say the insights kind of insights we get. My favorite was to

level pay daily daily push guru here is to SM ESS or get to get there. To one pay home to Jana but I will be a minimum

he said to her but he had basically over here complete with that least. Consistency I got We'll do it. You'll

you'll love the first video itself. So no worries there. Uh I have few questions that I've

written down. I'll just rapid fire it. Uh so firstly we talked a lot about YouTube. So I want to understand if you

are coming to YouTube. You already have a successful business that you were talking about. Yeah. What is your

primary goal with YouTube? Some just wants awareness. To open doors. I'm very clear about these things. So

you are just ask me I will no options required. I will tell you directly answer. So what is the primary objective

with YouTube? To open doors. About meaning? Meaning

when we have certain level of uh subscribers then uh the credibility is higher. Then we can invite certain guest

and we can go to certain guest and all that becomes accessible. So our main YouTube goal is number one to open

doors, open access, set that credibility. Number two goal is yes, generate some

leads related to our business also and make money so that we can sustain this. That is number two goal. These are two

primary goal nothing else. Got it. And what is the exact time frame or a

rough time frame that you want a certain time a certain transformation to happen? Let's say hitting 100k or let's say

200k, 500k. Or a view meter >> I mean

190k, huh? We are at 190k already. So, next 500k ka goal hai. Mhm. Jo ki Agar realistically speaking

Mujhe pata hai do teen mahine bahot hai Hit karne ke liye. Kyunki certain momentum already hai. Mhm. And Just we

have to leverage that. Hamare paas leads 10 lakh hai. I know Jabki hamare paas

Hai unki Mhm. I know Oh my god, this is so much relevant to

me. Aisa kuch launch karte hai to more views will Pump in Organically and like suggestively also. Mhm. Uh Abhi tak

Searchable content pe kaam kiya hai. Okay. Kyunki wahan se leads solid aati hai. Aur humne suggestive content pe kam

kaam kiya hai. Mhm. Aur suggestive content Humne past kiya hai. Yaar

I will openly share where I am stuck with. Mai already Matlab kahunga Not fully but

Partially I I have Already in past cracked the code. If you see These videos. So, what I did here I

targeted a particular community. Yeah. Which was like that Sick state Odisha. Odisha ke

Videos se. Mhm. >> Is videos Ke re-sharing hui hai. Kam se kam 500 bar. I know. Mhm. To 500

Recreate kiya ye videos. To maine unko Lekin bata raha hu

Re-share kiya gaya ye content. Okay. Reaction videos banaye iske upar. Pakistan ke logon ne reaction videos

banaye. Aisa wala craze hua hai. Achha okay. Aur ye tha suggestive content. Correct.

Okay. Yeah, makes sense. Okay. Yeah, noticed.

Okay. Looking case study videos is something I've done it. I know how to do it, and

it doesn't feel like me. What do you want to create? What type of content do you resonate with the most?

So, I have a lot of knowledge related to business, related to food business or any business. I've worked with 30 plus

industry. But, eventually I have a lot of knowledge about all the

industry, and we can go a little broad also. Then, leadership, team management is something that I love.

Management is something like from team management to self-management to business

management, all those kind of area I can touch upon. And I've transformed their life.

That kind of level I have. I'm not a YouTuber. YouTube is like with me. No disrespect to YouTubers.

And I have so many tools, so many knowledge that I can share related to life also. Life in the sense

relationship management over here. Suicidal thoughts out there. Even in our food business

strategies, steps, tricks become good there. >> Mhm.

Mhm. Mhm. Mhm.

Yeah, I am very comfortable with. Mhm. All things I'm comfortable with. Okay. So, life business, selling

all three. A leadership So, But I don't know these are the things

I'm very comfortable with. Mhm. Case study videos actually come in.

Okay. But I'm very comfortable with the style recording. Yeah, it's scripting maybe. Mhm. But I want to But I think

decode camera angle I think

I decode I think Yes, for example I

video it went viral. Um I

I will count it as video video. Mhm. I think I don't know why I

number video number video I don't know why I am So, I don't know why I am videos experiment it went some of them

went viral. I don't know why I am I don't know why I am south restaurant I'm forgetting. So,

you may short me because they don't Mhm. Here we go. reels I don't know why I am

I don't know why I am I don't know why I am Instagram lifestyle you can record.

So, I'm sharing you what are the content that I really love and it's very easy to create. For example video I don't know

why I am video I don't know why I am I don't know why I am

I don't know why I am video I am and I don't know why I don't know why I am I don't know why I am I don't know why I

don't know I don't know I don't know why I am I don't know >> [laughter]

>> I don't know why I am videos I don't know why I don't know why I am I don't know why most of them went viral.

A lot of video went viral. So, this is This is a Haldiram. So, I don't know why I don't know why I I don't know why I am

I don't know why I am reason I don't know You know,

do good marketing. And it's going to open the product video these video also got little bit good

views. So just to give you idea. Hope you understood. Yeah, naturally and I'm very pretty much comfortable

decoding anything which is existing in the market. Or you could decode

like I can give pointers also. But Joe That you know or people who already

Yes. So that you have created that's good and I'm proud of you. I'm all I'm saying

that's okay. Okay. I understand.

>> [clears throat] >> Why you are not understanding? I'm not comfortable at creating again

style videos. What do you mean by that? person to create content the lady who

That's okay. What do you call that in the market? real type

Those kind of way it goes. Okay. So you see I'm just suggesting. Mhm. Yeah. Rithul. So

I I got the understanding of what you are trying to target. I'll sum it up. I

watch business content and what I have in my head is if you know Alex Hormozi. Yes, love it.

>> He has a business channel kind of. He does acquisitions and everything, but what business tips data.

So that is what you can do as well. You have worked with 30 different industries, so of course you are

targeting food industry. But I'm looking down but I need to get here.

Mhm. Business content but I can take. Mhm. But that is what we'll have to sit down and or

let's say we'll have to research the industry first and understand you better. Then

only we'll be able to dial down the content calendar. And ideally

how many videos do you want in a month? Long form and short form. So I'll tell you just a little bit about the process.

What we do is if you have four given us four videos we take out short forms from those videos as well. Let's say we have

one video of 10 minutes or we have four short videos and we put them on YouTube short form and then we put them

Instagram but it not work like that. But short say conversion but that I'm looking for

long form video link with them. Mhm. So how many videos do you prefer per week or per month? Long form

plus short form. Look at her. Um Just a minute ago next three months may

let's aim for five lakhs. Mhm. Already we are at close to two lakhs. Mhm. You suggest what should be the frequency

and accordingly See I'll I'll be honest. I have just opened your channel.

And I'll have to look into the statistics analytics of your YouTube

channel. So even though you have 200,000 subscribers and many big creators have even 1

million subscribers, but the audience dies after some time if you're not posting content for them.

So, it doesn't necessarily mean that if we post content, the content will perform better.

If we bump up the quality of the content even if we shoot like crazy content. It doesn't guarantee us.

We have logo call 500,000 car mark even if we have daily post coming will hit ho jayega.

I'm logo here direction decide we will have to revive the audience first. Or at least reach the right audience.

Okay, if you're shifting niches, let's say I'm business niche me jar ahead. The coffee wider time ho gaya to food

business cup give it to take her a audience. They might not resonate with it. Which

videos to general videos only once they resonate curling it, but they won't to start their food business. They are in

the food business. So, probably I'm going to new audience target karna padega.

And that is the right way to do it. So, analytics I'm logo take now what then only we'll be able to decide in

three minutes 500,000 achieve concept and because I don't want to set wrong expectations here.

It is good to have a goal in the head, but we'll have to understand the analytics first as well.

But I'll suggest with the quality that you are talking about and

like the videos that I produce it takes a week to create one video.

So, we can if you're shooting we can come there. We can shoot the videos in two three days and then it will take us

at least four to five days to edit the videos. And

charges can I get scared? So, have you allocated anything to it or like Okay, I'll tell you. I just have few

more questions rapid fire. Once I'll have everything then we can talk about this.

And uh uh if we are, let's say, posting a video, Just a second, huh? All right, back back

back. Yes, let's go. So, just the last question, which is, uh do you have some brand guidelines,

assets that you have for your brand, YouTube basically? >> Uh

yeah, so uh to a certain extent, I do agree with that. I do get that. It's just that I mean, we didn't really know

what to do, so we experimented a little bit to see what works and what doesn't.

But, pretty much you do have a background. And this is our brand guideline, so mix of blue and red,

pinkish kind of This is our background throughout. kind of thing.

And we just got married a few months back. Congratulations. Thank you. Okay. Okay.

Uh so, are you open to, you you know, changing some colors, fonts on YouTube? I'm open to change. I'm

I agree with this I agree with you that let's standardize. We can change or experiment,

after that we have to standardize. Yeah, yeah, of course. Like, we'll have >> Uh Kritika, you had some point uh

Go on. Go on. Go on. Right. Right. So, I hope this

rapid fire is done. Yeah, it's it's done. Uh I have got everything that I should have to give you the exact quote.

Uh I wanted to share a couple of things. >> Yeah, go on. Go on.

>> [laughter] >> I was sharing I was just saying we will do what works.

We can start and then we can Number two.

is what do you call? Uh

rather than going directly into it or topics So, that it can be a very nice segue.

Something on those lines. Okay. So, So,

Tell me one thing. Let's say what I do is uh my camera is stopped for some reason.

Uh sorry for that. Uh so, I I want to ask one thing. Although I'm a freelancer and running a

business. I love filmmaking. But what I do is I tell the audience that I'm a freelancer who has been doing it for 3

years. And I've been into filmmaking for 6 years. What >> who has been doing it for 3 years. And

I've been into film making for 6 years. What will be your intro for the audience?

I This has been intro since like 6 7 years of mine. Okay. So uh it has always been I'm a serial

entrepreneur, Uh-huh. uh mentor, and an investor. Okay. Uh and uh

I'm co-founder of the company called which is the largest platform. Mhm. Uh we are all food business owner learn and

grow their food businesses. And uh this has been the intro. So, mainly your tagline agar aap bologe, to

it is mentor, serial entrepreneur, and uh investor. That's how I get

>> like we can create a lot of content around it. Yeah.

>> A lot of content around it. You have a lot of experience under your belt. 15 saal experience we have business may

I've like proper proper art company alag alag bana chuka hu. So, us tarike se hai. Although majorly failed, and now

I'm on the success route. So, yeah. So, that has been up my invest speaker on. We are doing like Shark Tank kind of

thing for our students. Okay. >> And we are also investing uh in our student brands and becoming partner with

them. So, both are the same thing. You will get exposed to that business. Yeah. I mean, uh this is fire. Uh the videos

will come out good. We'll have to dial down a few things, but I'm pretty sure the videos will come out good.

Uh for the ballpark figure, I'll give you a range uh for just the post-production right

now. Uh I'll have to talk about everything in depth with my team first, then give you the exact figure. I'll

give you a ballpark so that you can also plan accordingly on the back end. Uh for four videos and 16 short-form

plus YouTube management and scripting. Okay. Right? This will cost you anywhere around 1 lakh to 1.5 lakhs to you.

Mhm. And shoots are excluded because uh will depend on how many days are we coming

to the shoot. Okay. No.

We don't have team there. We just have one co-founder there. Okay. Yeah, but we have some connections

over Indore, so they'll come to shoot for you guys. Okay. Yeah.

No, no, absolutely. I'll make sure I'm talking to the team about this

pre-production part as well and we'll include in the standard package. We won't let it vary so that it is feasible

for both of us. Right. So yeah, I can actually show you three

channels that we have worked with so that you can also gain some confidence. Sure, sure, sure. Yeah. So this is the

channel of we have been working with him for past 1 year

and in the channel was pretty all over the place previously, so we put a channel revamp

here. Like every thumbnail from the start. You have to in the channel I'm going to take over here. Actually you

have to get them over there, but we changed the thumbnails here. And in the brand identity I'm going to

dial down here to because he didn't have any brand identity as such. So we dialed down few brand identities

and then worked on his videos. So this is the thing. This is a very, very niche down

content, so not a lot of people watch this, but we have worked with this client as well.

So in the initial phases of this podcast we produced a lot of videos. Is that comfortable for you? Yeah, we

are doing it right now as well. Sorry. Okay. Okay.

I grew my channel. That is these are the three channels that I can show you. Of course, I have few others, but those are

not directly tied to us. I still look forward and want to create content something like

You must go to school. That will be so good for your channel as well. Yeah. Yes.

Yeah, I agree. No. And

I don't want to do that anymore. I want to be like more young. Yeah. So, more connected to my

Like your video. youth audience also or about to make it elder generation to appeal to them to

the fast pace so Yeah. And then to do graphics here that should be like poppy instead of little subtle

and boring. Huh. Uh neon colors and all are good. It's just that that will cringe color what you know Yeah. That

will say No, no, we'll make sure we're dialing down the brand identity to sophisticated like it brand new stuff.

It's not something random. So, we'll make sure of that right. Uh rest assured, I'll talk to the team and

give you the give you like send you the message on LinkedIn itself. Is that fine?

We need WhatsApp. WhatsApp message literally YouTube growth getting started with that's why I logged in. Everything

is on WhatsApp. Okay, I'll send you over the WhatsApp. WhatsApp

Yeah. Share code. Sure, sure, sure. I actually have

recorded it myself as well. So, yeah, please do Take it slow. We're going to start to

get there somewhere. Figure out a way that we can at least get it started somewhere. Sure.

Let's start somewhere. Instagram like podcast, but podcast show.

Episode wise. Hello. Season wise. That ways. We were thinking. Nitin, can I know

Nitin government Uh Nikhil Nikhil government Some government Nikhil government, uh

founder of Zerodha, right? Yeah, right. Yeah, yeah. So, kind of combination of that, but more of you know, more

interesting. Yes. Not very much techy, but more of fun. Also, having some games. Also, uh

Uh-huh. So, the guest show combined with Nitin government with some Gen-Z creators

Mhm. Focus is live business money. And we can explore a little bit more

that ways. Uh Exactly. Exactly. Yeah. Uh it's all will be uh on a risk.

Mhm. But I'll make sure that it goes with you not against you.

Yeah. Yeah. So we Definitely. Definitely.

Yep. Okay, I'll revert back on the WhatsApp itself. Next step

What's the timeline and what is the next step? Tonight. By tonight I'll give you the quote and exact things that we can

move forward with. And you just tell me what is is it a comfortable range for you? 1.1.5 lakh

range for you to start with the posting and uh you know, continue this for let's say

next 6 months. Mhm. Yeah, I was looking for

uh 50,000 to 1 lakh rupees range. Okay. Okay. So and uh

uh shorts So 1 lakh is I think a decent range to start

or views If views and performance grows that

maybe increase the budget also. I don't mind. Yeah, we'll do that we actually do the

performance thing, but we have a whole package around it. I'll talk to the team. Uh don't worry

about it and we'll get back to you. Over the WhatsApp. Yeah. Okay. Thank you. Bye-bye. Nice talking

to you. So firstly I reach out to this client on 13th January with the offer and us me

money job on K channel make come you that you can get on K content become you that you can

get you can job money on K content become you that you can get you can get you can get you can get you can get you

can get you can get you can get you can get you can get you can get you can get you can get you can get you can get you

can get you can get you can I followed up with them with a similar offer in hopes of key on Google here email mirror

the camera and then after that I got the reply. I'm a dude. I'm connecting you with someone in

the team who can help you out here. I've recently transitioned out of content, but I'm glad still had my contact for a

story [music] connect. So again, I messaged them on the same day. Hey, thanks a lot and then many first of we

offer explain Kia that cookie other team members go and then the conversation goes on for few days and they ask me for

few rates this may 6 minutes to meet you 1 minute to open the videos to get me charges and get ideally and I

availability and everything of that sort. Then when I am going to tell you that he I'm looking at the basis of what

they do. This is how we usually roll and the whole thing that was happening in these emails were we were not able to

grasp the income get to me or the offer when we get the value of heavy and he and that is exactly what happened. You

have offered that was not really valuable for them. They didn't want that [music] and we were selling that. So

what communication gap are you getting? What are the challenges different or the map in a jar which is different and

that's why I'm looking at the website emails to come on some good terms and get a real understanding of what they

actually want. So again, I got the reply from the team. Congrats on starting your own agency. Examples money on and money

all the way my films got website video but still if the client is asking for it, don't just say bro money they get a

car where first of we do top three videos and something of that sort. Joe on Google ideal requirements get that

resonate in this case on Google money for you podcast get intro Joe Google chat at the like this point

of time to come look podcast and on Google chat and management which got it so I told them keep you have money

podcast get intro score a long form video have got to get a whole this is how it is and then you

email they can meet to make a second to get no immediate need on my end but I

appreciate the willingness. I'll let you and the teammate connect on the podcast after. I was like, "Okay, sure thing.

Looking forward to it." By January message came in. These January came in and then follow up. This was the biggest

mistake for me. By January I went to these January message here. Almost 1 week later, which

hurt a lot in terms of communication. And then after that, if you see April I mean a message here. It's not a

long time over. Almost almost 45 days over. I mean a message here. And the reason for it was home and go in trouble

and I wanted to podcast already up front value offer but you have a teammate intro at that point delay at that point.

I don't know what issues and we didn't force him enough to do the work at that point. So this happened on 15th April

which I don't know. 15th April message and I mean an intro edit here. Keep going intro like a team intro

and you can have a look at it or I don't know what ideas short form to buy a key to existing podcast or say to my

good shots and potentially just say time stamps to include this now the thing was job when I email what

happened was in case of teammate what you should get this communication around the podcast

subject. Of course I was like now what but luckily Joe first ever made a point of contact is email was reply here

he's no longer with the company and I'm looking to discuss discuss so so I mean I mean I was reply here same day give

thank you for letting me know and I mean I mean I exactly what you want I mean I don't know what you want I

mean I don't know what you want I mean I don't know what you want I mean I don't know what you want I mean I don't know

what you want I mean I don't know what you want I mean I don't know what you want I mean I don't know what you want I

mean I don't know what you want I mean I don't know what you want I mean I don't know what you want I mean I don't know

what you want I mean I don't know what you want I mean I don't know what you want I mean I don't know what you want I

mean I don't know what you want I mean I don't know what you want I mean I don't know what you want I mean I don't know

what you want I mean I don't know what you want I mean I don't key can miss not your message was never say reply to you

mirror other team mate was set about Carlo and then to hammer podcast was to put a revamp career and kind of and

she'll be a good person to talk to about this. I was like okay, we see them to my reply get down and I was like okay, I'm

ready available when I was here I just wanted to keep the conversation going then was getting teammates a reply I had

my prices get at this point of time medical requirements. about that he get this was a very confusing point for me

to me and go prices picture to kiss the picture you need but I need to change it and podcast into podcast requirement is

this year I came up with structured model to get them get set to product I service just which was a post production

price they do and then a option B they do this may come sub to get YouTube channel management and make a b testing

and everything and I was like according to the work that we'll be doing this price seems good and I sent it in a

product I manner and I've seen this with most of the high ticket clients and companies key and call you need to get

them and go customize offer to my personal product I service offer is 25 thousand dollars 5 thousand 25 hundred

dollars to get set of services provide and that is exactly communicated clearly to them and go and go that I just need

to get compared to just asking to my requirements for back and forth with them directly with that you have offer

and go to customize solution to you to go to go message them and go to get you but we'll try from now on product I

service and we listed on our website. Website to put a revamp career but this is what I have got the input about and

you can take advantage of as well. So, many of you but I am and then was getting bad money to podcast got into

the edit get that I might even go better and feel many of you but I am and go message key but I can get reply near but

I am and go message very late I know but I am and go pink and go and go PDF but I am and go into and have you seen it but

I am and go and go but I am and go but I am and go and go and go busy schedule. You get bombarded with a lot of emails,

but this is not just another email written with ChatGPT. We really think that the Big Deal podcast has immense

potential to scale, and we'd like to help you with that. I talked to over at email. She directed me to you. Let me

know if I need to talk to someone else in your team regarding this. that I'm talking to.

So, all of these things happen. So, of course, I was like, "Yeah, are you the right person?"

other teammate of yours said, "Okay, huh? Then when I come back here, first I

follow up tagging another point of contact to give first ever point of contact. And was going to make a I sent

few follow-ups to your other teammate and got to know she's not working with your company right now. And I was like,

I thought Yeah. Yeah.

contact Yeah, you buy podcast

I just overall podcast progress

growth management production help Again, attach And first reply This may go

5 then bought Correct. Thanks for checking in. You're correct. The teammate is no longer with the company.

We do have a video one of our businesses is trying to create. It's more of a graphic demo reel. Is this something

your agency is able to help with? If so, then what does the rate look like? And I was like, "Definitely, we can do that.

What is the length of the video we're looking at? And is there something else that I should be knowing about the

project?" He only sent me a reply here. Hey Madhu, so we have an editor on the video right

now, and the whole team hates it. Immediately, I got the inside editor motion main editor Probably he's

not working on the right note with them. So, it could be helpful to see what we're not going for. You can view that

here. You want to keep it around 60 seconds. It's a demo reel for a new product that is launching on the

website. see if I can get a brief but based on the example video and the length, what would you estimate the cost

would be for this edit? So, on the same day, I reply because I was excited.

And I was like strategically so good. I pitched him $1,000 for a 60-second reel, like $600

to $1,000 depending on And they were like, "This is a great feedback. Love that you're already

starting to attack the edit in your head. Do you have an example of demos you've done in the past to pass off to

my team?" Thank you for sending the sample. I've sent it over to the team.

We won't be moving forward with you right now. But for next project, we'll be reaching out to you. So, we had gates

open for new further projects. might come out as squid kind of, but let's do this.

Hey, no issues. I understand. One thing, I saw recent podcast. I noticed that the intro is not like what we initially had.

Punchy sound bites, clean visuals, brand consistency, and so on and so forth. First

ever different words I messaged them so that they see it and tell me that okay, I

acknowledge it. And then they reply. And then I finally understood, okay, they don't need [music] this. Hey Madhul, I

dig this. Thanks for sending. And then they essentially said "Tum apne rates bata do future projects ke liye." I was

like done, why not? And then I said I hear you and even if this is an email you can let me know what can potentially

be done to elevate brands perceived value. It doesn't matter if we execute it by your team. Those tips will help

level up the brand for sure. And if you need any help here and there just ping me. I know I won't charge for it. So I

wanted to add some human element and that is what it is. You asked for it below are the retainers we offer. Madhav

message dal diya tha retainer ka. And then here you go. Hey Madhul, what if you're just looking for short form?

We're needing an event reel editor and I know you helped us out with the last one. Is that something you all are able

to do? I was like damn, history it's history it's history is repeating itself. Those who know, know. So Madhav

ne fir unse kuch questions puche ki bhai project ka requirement kya hai wo mere ko batao then I'll be able to make you

understand. Then unhone mere ko pura chitta diya and then fir unhone examples diye kuch usi din pe. Maine unko cost

bataya. This will cost you around $400. I have a better offer if you're looking for more content. Four similar videos

for $1100. We'll need to go through eight hours of footage since we'll already have a good understanding of the

raw files from working on the first edit. Creating additional reels will be easier to ideate and edit along similar

lines. A single edit will cost $400 but if you need more marketing material from the same footage you can deliver four

reels for $1100. Expected deadline for version one is one week from the day we start. Let me know your thoughts. Usi

din message aata hai "Hey Madhul, definitely love that idea but let's get this one done for $400 right now." And

there you go. We closed a client for 30 to 60 seconds edit for $400. Iske upar main separate video banaunga

banane ja raha tha main but I think isme cover ho chuki hai baatein but algorithm ke liye bana dunga yaar. Kya hi farak

padta hai. Minting views. So we closed a client for a one-time project for $400 30 to 60 seconds ke reel ke liye. You

have the proof right now, okay? Aur ye maine pehle bhi bataya hua tha. People didn't believe me. I mean good for you.

I've done it. You didn't. Sorry, that was a little egocentric statement. No, you should have good ego.

Now, again, the conversation goes on and on and on. Projects are related We send the contract. They sign the

contract. Everything happens. We deliver the video and And then

approved And 6th June we get the payment from the client. projects when can we expect next

projects key this was great and we'll be coming up with new projects to you and we look

forward to working with you on those projects. message

about and then motion graphics

query query 17th June and we have come in June ideally

actually That was 21st of July. July videos

And then Okay, green light here. Let's do it. We did

then boom boom boom boom July 29th July was the changing day for us.

changing July was a really good day for us. I wanted to close this client and has been

6 months since I've been constantly in chats with these clients. projects

We were like we need to close this. create project

project this game. Thank you so much for catching this. Really appreciate you. Right now we have done 1500 for 16

videos. We want to up that to 25 videos for 200 and 250 dollars. We have a lot of content that we would love your viral

eye on. Some longer content like the scaling workshop you all have scrubbed and some other content. What do you

think about that? We'd also love to get back you into a notion how you work together in the past to get your content

more effectively or efficiently. And so on and so forth. We send the contract. We sign the deal and boom, they become

our client. And on the 5th of August we get this rolling. So now that you have watched all of the closing process of

mine and how I convinced them, how I tackle all of the questions, now comes the part of retaining. So retaining the

clients is pretty simple. Like which basic principles of that you don't go down that road. Timely delivery whole

communication intact regular check-ins to call weekly meetings monthly meetings and

like personal relation build up the client and his life events and his Instagram follow and his LinkedIn follow

and his Facebook follow and his Twitter follow and his YouTube follow and his Snapchat follow and his Pinterest follow

and his Tumblr follow and his Reddit follow and his Quora follow and his Medium follow and his Vimeo follow and

his SoundCloud follow and his Spotify follow and his Apple Music follow and his Google Play Music follow and his

Amazon Music follow and his Tidal follow and his Deezer follow and his Pandora follow and his iHeartRadio follow and

his TuneIn follow and his SiriusXM follow and his Slacker follow and his 8tracks follow and his Mixcloud follow

and his Bandcamp follow and his ReverbNation follow and his Last.fm follow and his Vevo follow and his

Dailymotion follow and his Vimeo follow and his Metacafe follow and his Funny or Die follow and his CollegeHumor follow

and his Cracked follow and his The Onion follow and his BuzzFeed follow and his Mashable follow and his TechCrunch

follow and his Engadget follow and his Gizmodo follow and his Lifehacker follow and his Gawker follow and his Deadspin

follow and his Jezebel follow and his Kotaku follow and his io9 follow and his The Verge follow and his Polygon follow

and his SB Nation follow and his Curbed follow and his Eater follow and his Racked follow and deep discussion but I

have a button and he tried to steal a couple of key key. I suppose loved ones that they be

here. What sorry my dad upset by the one who is on the bus they fired and they fired

punishment again to do typical kind of after that when they will be able to support you but they think that they

will be able to get it. Who is near this active sentence passive sentence and he was like

that you can get in here. I have nice sorry I suppose you will see meaning different framing same analogy

when it comes to talking about pricing handling objections doing all sorts of things

to me but I just say that they will be able to get it but I have a lot of things to get it but I have a lot of

things to get it but I have a lot of things to get it but I have a lot of things to get it but I have a lot of

things to get it but I have a lot of things to get it but I have a lot day to day life

but your outfit doesn't look good but you can say this can also be a little

controversial but I'm just not coming up with a good example you can probably say you look good but I've seen that

according to the body type that you have the body corn dress if you will be a bad that will look way much better on you

and you will look even better in that so you're not directly attacking her you're just saying I know that your body type

is this this shape and I've seen in general that body corn looks really better and you're not essentially saying

that your dress looks off you have complimented but at the same time you have given a constructive criticism as

well so that's what I'm trying to convey here that soft skills matter in that so in retaining part what I'll do is I'll

attach a video that I've already recorded and you can look into that closing the bottom of the all deeply

back to the already gaining body maybe or deeply back to the if you get the hold of it you'll be able to understand

it perfectly So this topic is for those people who struggle to close clients and most of

all retain them they go you lead generation process may be

closing the process which means sales calls or clients about and how you can close the client inside

the sales call tacky to escape come come and start or ghost call you by offer you and make a cat

so that is what we cover in this video which is not out there on the internet you see maybe internet but we scattered

and I will make sure condense them to make sure you can do make sure you can do make sure you can do make sure you

can do make sure you can do make sure you can do make sure you can do make sure you can do make sure you can do

make sure you can do make sure you can do make sure you can do make sure you can do make sure you can do make sure

you can do make sure you can do make sure you can do make sure you can do make sure you can do make sure you can

do make sure you can do make sure you can do make sure you can do make sure you can do make sure you can do make

sure you can do make sure you can do make sure you can do make sure So don't second point you should go

which is listen listen to the requirements of the client listen to the pain problems little listen to whatever

they are saying like 70% of the times the client should be talking and 30% of the times you should be talking.

client to actually get to you and then in the real time you can craft an offer for the client and pitch them. Let's say

client get you I actually don't need those four long form 16 short forms from you. I probably want to you know scale

my SAS and want to get some ads done from you. I don't know how many ads can be done in

the budget range of $2,000 but I would really want to get my paid channel up and running instead of the organic

channel. So you are going to pitch organic content to him but we'll sales call pay again to say get it to buy me

to get paid ads. So don't use time pay real time offer you pay scale okay by $2,000 budget or I can do is

I can give you 20 ads and it will cost you $100 per ad and because you're reckoning I can also offer you 22 ads in

that $2,000 budget. So this is a little discount or additional from my end. So it will be a little enticing offer for

him to pay to make a deal and base build to pay $2,000 to get $100 per ad. So don't make a deal to get to get more

than 2 ads or to get more than 2 ads to get more than 2 ads

to get more than 2 ads to get more than 2 to get more than 2 ads to get more than 2 ads to get more than 2 ads to get

more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more

than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than

2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads

to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get

more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more

than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than 2 ads to get more than

2 ads to get more than 2 ads to get more than 2 ads to talking about closing right now, so I'll firstly purely focus

on that. Then your point is to position yourself as the go-to authority. Now, if you're a

beginner, this will be difficult As a beginner, you don't have. As a beginner to make him trust you,

Okay, I probably don't have as much proof of work as other people in my industry have, but I can assure you I'll

give you the guaranteed results that you want. Give me one project. I'll prove it to

you, and that will be a free sample for you. You can use it on your YouTube channel or on ads, wherever you want to

use, and the results yourself. We can start working on a retainer project. If not, no strings attached. I

won't nudge you. So, it'll be a little eased off offer for free me but I mean he worth

to him offer create career or he'll be like but

he's responsible. confidence I don't know if I'll be able to do it, but I think I can do it.

As free, I don't know if you'll be able to get results. You can give results. Results in terms of a highly edited

video. That's all. That's the result that clients want client wants. And if you can give that, well and good. So,

that is the other thing, which is keep them up in positioning stronger or 40 C up in up go to go to go to authority

I know I know my I know how to do that, and I'll be able to get it done offer

offer to my company as a free trial. And after that, you can come on a regular retainer with me.

Similar, like whatever you want to do. So, he'll be able to trust you. And then when the person can trust you, the

chances of you closing that client increases. Because I just got an AI and it's kind of weird that and people are

just bombarding clients and prospects with AI generated emails and it's very hard to trust

the client is going to stick with you. I will retain them and I will retain them and I will retain them. But let's first

talk about closing them in the call itself. Last point in closing the client section will be handling objections.

a sales call or online on the internet objection Maybe I need to think about it. I'm

like, okay, I understand you need to think about it, but let's just go through it together. I

want to understand what you're not clear about right now here so that I can give you the clarity that you need to have

and I can assure that I have given you all of the information that you should be knowing about our offer and how it

can help you. Simple. And he'll be like, okay, yeah, I was confused in this this this thing.

Then I'll be like, okay, this is the solution for that. This is how we offer those things.

Then boom, you got the you're giving him the solution. And then whenever that objection comes,

to my best instantly solution of sky. So this sales call becomes very smooth. Last and bonus tip is communicate,

communicate, communicate. One step up point here on a broader scale.

Treat the other person like a human. Ask the real questions if something feels off to you. I'm going to go dig right

in. Ask him to why don't you do that? People love that, especially clients to be high ticket with the love that. It

was one video of watching and he was like He was hiring an HR for his team and HR name which

cross questions put you and didn't have the answer for that and he was like impressed with her key.

Okay, she knows her thing. She's asking the right questions which I don't have the answers for and he was not like he

made answers near easily was smart. He was like she's asking the right questions that I don't have the answers

for. Similarly, you go in the call and if you feel something is off and you can help them, ask them that this is off

I think you can improvise this thing by a lot and you can do these kind of things.

Treat it like a communication. Treat it like conversation where you genuinely want to

help the other person. And in return, you get the money for the help that you provide in the form of services. Got it?

So this was the thing that I had to cover in very brief manner in order to tell you other to make beginner to do

client to close cut to do on a very very basic level. Go over and look deep and dig deep cut

sorry planning a master on freelancing but right now for that 15 hours of master classes is a lot for

me but I'll make sure to structured way of information I'll I'll

So your closing thing is done. in frameworks to use the client to close it. Now how to retain them?

I don't know which basic things what complex is that thing? depend on that as an agency as a

freelancer you only need to have I think three to four things. First is service delivery. Time to

service deliver the goal. What did I do to make a call? deal with here Yeah, I'm going to

quality promise to get I don't provide good quality. Second is communication. Actively communicate with

the client as I said key client close call with them at this point to communicate to client close

call but active communication to call lucky to client call perspective weekly to be checking to get what you

want. So that you can have some conversations going on with the client. which is delayed to call before hand but

I do this you delay we are facing some problems and they'll respect that

or you can project they have to which is disappear to update they have to call here This is the first draft that I'm

doing. video which I want a single message to call them you have to call them client

will be happy and 5 minutes maximum message draft call them to service delivery

and last, third, I think is reliability. Freelancers these days are not reliable, and I've seen it a lot. If I say by you

come come now here, they are like you have my car doing my butt poker knee button tool.

Do I got cuz I have to hold what you choose to be a hacker tool? No, no, cuz I have to hold but no cuz I have to hold

but I got no cuz I have to hold and you can figure it out and do that within the deadline, then only say yes. I chose the

last option when I closed my first ever US client. You can make a better than I figure out doing

this one I did figure it out and I delivered the quality that they wanted and trust me you reliability with a

factor is a competitive advantage that you will have amongst other freelancers because as I said, people are not

reliable. Like freelancers are not reliable. So, if you can do that, you are better than a lot of other

freelancers. And a bonus tip, try to make the process for the client be seamless

And if some miscommunication happens, to do them email me he can take contact me with a tool and I will do contact me

with a tool and I will do contact me with a tool and I will do contact me with a tool and I

will do contact me with a tool and I will do contact me with a tool and I will do contact me with a tool and I

will do contact me with a tool and I will do contact me with a tool and I will do contact

>> He knows his He'll be able to do that. Done.

client could have to turn He's reliable. I trust. Bonus point always

money client she won't leave you.

She won't leave you. And now I got cheese. I got to do something. videos

frame by a drive by to something is organized December January

March organized or something client

Just a little tip. or which not to do things client

client project मिला 7 day deadline 6 day 7 day video No.

client freelancer money I can come and task done. No,

yeah. This is a service based a relations. You have to treat the person like a

human. So client biggest mistake the client

client Okay. I will not bad testimonial Third thing is you stop improving. basic

client skills improve hire

client >> proving basic point that I've told you skills you improve for which he has

hired you fourth thing other than client business goals and some other stuff vision is

opening one mercy to be edited by the client for the client to go away to client the client vision of client

simple thing by simple motion designer to simple simple edit I don't know what I mean by

what you know to be better than what you know lastly taking feedback personally human and personally what to make over

critical feedback there are take it with a pinch of salt learn those things implement those things and you learn as

a person you'll grow as a person to it's a win-win politely you can tell him that the scene I'll I'll

improvise it and then go on other than what you know he would have said that is a different story call that client out

but I would have critical criticism there I will positive to take it you learn you'll grow

I don't know what you mean by what you know again I don't know what you mean by what you know

I don't know what you mean by what you know I mean I covered majority of the points that I have in my head and that I

wrote down to make sure I give you few action steps that you can follow immediately after this video if you're

going to a sales call to make sure you close the client and if you have closed the client to retain the client so yeah

this was a pretty short and crisp video I don't think so it is short I don't know what you mean by what you know

good enough long video to make you guys understand some juicy stuff related to

closing client and retaining client and if you want to join the community of freelancers and learn more about

freelancing international clients to close cold outreach to personal brand to be a

freelancer and a lot more problems so you can go and check out my ebook with my video

modules to text me boring to go study in depth explanation the link will be in the pin comments or here somewhat I'm

pretty sure you'll love it so yeah check it out and this is me signing off bye-bye Take care. Now that we have

covered psychology of cold outreach, how to write cold outreach, how to do cold outreach, and closing and retaining

clients, we'll now talk about how you can make more money as a freelancer, how much pricing that you should be

pitching. Next module is pretty simple. It is very straightforward. The math is really, really simple. You will be able

to understand it pretty fast and in a very, very simple way. I'm going to put simple fact of your math talk. So, see

you in there. See you in that particular module. I hope you got some real, real value out of it. So, the next module is

about pricing. So, pricing is very subjective. Oh, why am I making Z? Pricing.

So, this thing is very subjective. A credit card math probably $200, $300 charge

but don't hesitate to probably $50, $60 charge. Simple reason yeah yeah okay. Don't let this make you give up your

waters go and at the same time the prospects matter. Okay, get me paying power. Secondly, problems solved big big

problem. Problem. Thirdly, to my good psychological beliefs b e l i e f s give item charging concept to say that was

given a time let's say proof of work. Proof of work which by this I mean experience in layman terms and after

this and pricing is also affected by the country of India method maybe $300 $400 or 60 charge for the average but US may

on an average charge for sector. Soft skills also affects the pricing. Like how you communicate your offer, how you

tell the clients key to get value provide problem solved particular client these are the things that affects the

client affects the pricing and as you can see all of these things when controlled can give you great pricing.

What do I mean by that? My soft skills check a country USA let's say proof of work to my pass a experience but about I

had them prospects to my income sophisticated and my prospects I mean I don't get to reach out to get real

income but I had to get in services to charge ideally in the rate that they have paying power they know the

importance of video editing graphic designing marketing so on and so forth they will be able to pay if you're

solving a good problem for them and you know yourself key by I deserve this money so pricing will be very very easy

for you but it's got bought simple solution of you sorry to say to me it's a tackle money can be power can be sorry

to say that I can prove of what I can be I can be country to me immediately tackle can prospects can say find can I

sophisticated with the money can be I can be income can say I can be I can be I can be I can be I can be sophisticated

clients and money prospects and money soft skills to money immediately money money money develop time to get beliefs

to change money money money money so what sorry to say to me immediately money can be but what you can do is you

can use this math as a beginner and slowly climb the ladder and get to a price point where you will be satisfied

and the client will be satisfied and that's exactly what I did and that's exactly what I've taught inside my

freelance shortcut ebook and the modules there so what do I mean by pricing how does that affect so in the beginning you

start with a base price then you climb up then you climb up then you climb up then you climb up so base price let's

say to me determine can I have arts or say one can agree my charge can say let's say a base price of money can say

start can money to buy 100 can say to me money can say arts or 8000 can say to me money can say money starting point to

say to me money can say money money money money money money money money money money money just imagine the level

of grind or you can say that I must do it that I have done okay to you can say money and after 20 projects you increase

the price by 20% to hazard can say 20% can say 1200 and if you are getting 20 projects here as well with the money to

me money Yeah, I mean this is good. Slow but I think

Sorry, so 440 20 projects about price increase got the 20%

projects If you're feeling 50 skills

price increase a skills skills are important

or two comment skills skills

pricing rather by prerequisite skills

but skills rather rather

charge it's going question but starting a base charge

skills have market offer not skills have skills start after as 20 projects

20% rather 20 projects increase 20% rather reach at one rather

client rather rather rather

Okay client rather rather

rather client probably

rather rather client

this stick previous other

rather other rather

other rather rather other rather

to my skills that price that other

rather rather communication skills beliefs

country upgrade then fit up my 20% price increase

next five to six projects and see that is performing above

skills that say you increase the price formula This is what I did every time is it was

not 20% increase could be many 40% projects sorry

I am not giving you the practical thing probably videos could have

directly directly 50%

the video This is fine. If you have good skills starting curve

pricing slowly slowly better so

but then immediately skills exponentially

I would grow steep

skills improve level

are the beginners very

similarly increase the

I increase real

real and then eventually

to slow thousand

real charge slow clients thousand

starting slow perfectly fine completely okay and it

works this. 100% I believe that they all but And now everything is simple for you.

Pricing is psychological. Simple. Yeah.

Either do that or you know work at the same price that you were working at. So, both of the things are viable. It's just

you who have to decide So, your pricing guy, I think I've made it you understand. I'll see if I'll be

able to tackle some other problems. I'll see if I have any questions. And that is

as I am so okay, first 6 months to be a complete beginner. I'm in the right paid car to please

accept it and use it in your portfolio and majorly do free work to build your portfolio.

Once you have a portfolio set and you know that you can demand some money from the market after probably 6 to 6 months

to 12 months of grinding, you'll be able to do that. Then start doing this. Like start charging 800, 1,200 and even if

you're learning only thing is but you should be okay with that because

after a point you know how to charge. You know that your skill sets are good. You can

increase your pricing and leave your existing clients and go with higher ticket clients for yourself. And it all

question here Joe bought salad probably when you have coffee salad websites for the cover

a little packages for the market and the way a thousand dollar package of a thousand dollar package of a thousand

dollar a thousand dollar package of a little bit of cheese cake really I don't really need will be

getting that will be another loop that will be in even intermediate level will be

packages we don't have any packages just do custom pricing for everyone. So you can

do the packages once you are standardizing or you know productizing the services productizing come with a

year how about it standard deliverable will be or yeah I'm going to quality set somewhat that

to me threshold set that yeah. But I will be able to do that but I will be able to do that but I will be able to do

that but I will be able to do that but I will be able to do that but I will be able to do that but I will be able to do

that but I will be able to do that but I will be able to do that but I will be able to do that but know about and that

is positioning and upselling. Now after this video what I'll do is I'll link two videos just go to positioning video

positioning is the authority building and is my communication skills matter and is

it that charge up your and upselling video junkie but freelance

will get agency get but freelance will get but freelance will get but freelance will

get but freelance will get but freelance will get but freelance will get but freelance will get but freelance will

get but freelance will get but freelance will get but freelance Okay this is exactly what I've done to me I

will be able to do that but I will be able to do that but I will be able to do that but I will be able to do that but I

will be able to do that but I will be able to to do that but I will be able to do that but I will be able to do that

but I will be able to do that but I will be able to do that but I will be able to do that but I will be able to do that

but I will be able to do that but I will be able I'll tell you straight up the reason is

positioning and clear communication. You can be really good at editing coding graphic designing UI UX but if you can't

clearly communicate and you'll just keep on chasing low ticket clients and you'll just keep begging for attention. So now

what do I mean by positioning and clear communication? Let me explain it. This is what most freelancers do. I'm a video

editor. I'm a graphic designer. I do UI UX hire me. This thing is like you don't make hospital me

and you are saying I'm a doctor. Yes I get it you You doctor but don't get to agree with and why should I trust you

with my problem? Just say you can say you can do my video editor who would you have

like to automatically question like how does this help me? What result does this give me? What problem does

this solve? And if you fail to answer these questions directly or indirectly, the client will just leave you and in

majority of the cases show them that in questions answer about how to get some job at that that person gets clients

even if he's not better than you in the skill set or any other thing. That's the hard truth. Now think in these terms. I

help YouTubers turn raw talking head videos into high retention content that increases AVD by at least 15% or I

design landing pages for SAS startups to reduce bounce rates by 40%. Now with these statements, it's clear who you

help, what outcome you deliver, and what makes you valuable. And in my theory so that I could not get out of practically

implemented this particular thing. I never in my sales call say I just did videos for you or my agency just did

this videos for you. We help them grow their business faster. How do we do that? We identify the pain problems and

we solve those pain problems of that particular client and hence it helps increase the things that they want in

the business. I can make short clip down the sales call key job money sales founder could some job at the key man

quality video edit money going to do money I will craft the ads in a way where it will help you get more

customers into your SAS and it's a main problem he had that that the ads that they were making was in his terms.

So I was like we can make it better. But then the objection came when I pitched the price. He was like it's too

expensive and I was like it's not if I'm making ads for you and you're getting customers out of that, you'll recover

the cost, you'll get the ROI. And he eventually got convinced. Similarly, if the client has got the results from the

edits that you have done, which in my case one of my clients got the results, then I got to high ticket price pitch go

okay. The chances are that the client will accept that price because the client got the results. And in my case,

I recently charged $400 for a 60-second edit because previously he got almost 10x ROI of that. And now

they came to me with a similar style of edit and I was like again $400 for that edit.

And today only I got the mail again from that client. We want more work from you. Crazy. So,

of course your work has to speak for yourself, but on the other hand you'll have to position your skill or yourself

in a way where you are a growth partner for them. Not just a video editor, graphic designer, or UI/UX wala banda.

So, you don't have to sell your hours, rather sell the value that you provide to the client. And remember this thing,

the more specific you are, the more people trust you can solve their problem. So, if you're stuck and you're

not able to charge high ticket prices to the client, don't just improve your technical parts. Improve your clarity.

Answer these questions to improve your clarity. First, who do you help? Your niche, industry, problem. Second, what

results do they want? More leads, better content, time saved, etc. Third, why you? Your process, your results, your

approach. Now the answer that you have got us open bio may portfolio may your quality email may download. Bad pitches,

I do thumbnails for YouTube. Better pitches, I help growing YouTubers design CTR optimized thumbnails that get more

clicks and views. And if you can be specific, then say that my thumbnails on an average get 5% CTR. Lastly, don't

just become better at the skill, become better at presenting your skill, aka positioning. And just for your

information, marketing industry is multi-trillion dollar industry. And you, my friend, are ignoring the skill. Don't

overlook marketing. You'll have to present yourself better to become a great freelancer. And again, if you

don't want to waste your time in fluff information, you can go and grab the ebook. Now, see you in another video.

Bye-bye. So, first thing is offers. And second thing which you guys might not know about is upsell. Up

sell. What are you going to go to to be able to optimize and utilize to

make more money? What is this thing? Briefly, upselling means you're selling to the customer

that has already bought your services. Now, go pitch

to them upsell. to them

work to them upsell.

pitch to them upsell. Let's say a client services $1,000. Six short form and three long form to

you. Now, upload YouTube. mathematically to them

I think you're better off when you four long content YouTube and 16 short form. Why do you

So, you'll explain. long form you can one a week post 16 long you can do it here

you can four x a week post four single long Okay. I understand that maths, why? Why should

posting four times content and four times a week form content? So, you can explain. give you more visibility, more

subscribers, and more views. And he'll be like, "Okay.

Now, I get it." And outcome more more

more subscribers then be able get more leads. And you make more money. Now, understands

why should posting long content 16 form content YouTube channel. And guys, you successfully upsold $1,000

let's pitched him $1,800. all of that. It's five hundred dollars per month additional revenue in your pocket.

[music] six thousand dollars guys six thousand dollars what

six thousand dollars extra yearly to mara revenue at all right crazy. So this is how you can upsell when you are

pitching. Now let's talk about when you're working with the client. Now this is exactly what I did.

offers calendar directly upsell >> [music]

>> I left that client agency and then after that I went to the client and

and I actually got the message from them key So what happened was

approx per month come get that okay. 450 dollars now when we did one time

projects when we offered a solution to them. Of course recurring projects

Now they were like okay we have a team who is already doing that but will you be able to become our marketing wing

instead? And we were like why not? So what we did was 4500 dollars per income close care.

>> Go next to next videos may you must give up a video banana coffee cheeky study just a little help me to do my stomach

may I got one second cat I'm a school number disclose me offer disclose me purely but you'll understand how we

close this line so all in all 4500 dollars per hundred school closed here which is almost 10x increase on what I

used to charge that client on a monthly basis so this thing works other than playing the game

together a bad to me with the trust build career with you have the chances we do this thing a lot of times with

multiple offers to my office bill karna on a chain get to offer get provide to actually on Google help so you will

upsell or offer that thing to the client let's say a client can video production about the cat are you to Moscow get a

video get cut the whole to Moscow upsell to get a message because my YouTube channel let's say I can come and shoot

for you to these are my charges and let's open a call and discuss this thing further the chances of you closing that

client will be almost 10 20 times more than a guy who is completely new and will call lead some day

tomorrow I can go to school the trusted to go to my brother is that I can go to the second to go to

multiple services or to Moscow which is to Moscow offer to sell because but shut the key to offer a chance to

entice you for example a client to get video to get what

you do video short form and now we are thinking of pitching ads to that client as well because the reason is simple as

pitch because he has some even that goes on on some months as a lot of course so we'll branch out into that area I might

be able to make it experiment to get my account is a experiment to get to get content marketing agency to to

get a new to get a new to get experiment to get a new to get to get to get to get to get to get to get to get to get to

get to get to get to get to get to get to get to get to get to get to get to get to get to get to get to get to get

to get to get to get to get to get to get to get to get to get to get to get to get to get to get to get to get to

get to get to get to get to get to get to get to get to get to get to you're an agency owner watching this, you have the

leverage of, you know, hiring people to do this. And if you're a single freelancer, you don't have that

leverage, but you can learn the skill and pull out these things as well from your stack of offers. So, that's the

thing. Now, work related pretty simple. I think 3 months is the sweet spot. Or other than that, I mean

you can do it result about that you can do it. Let's say Let's say 2x, 3x increase in my YouTube

views or subscriber rate. What you did is about you can do it. You can do that client now trust you.

So, 3 months is the sweet spot for this. But, consider this other than the result that you can do it.

Just make sure you're giving quality work to the client. That's all that matters. Now, let's come to the offers.

Offers concept job prospect about and prospect about sure

that you will services let them or not. You can do it card play with the client. Which is paid project

but for a very minimal fees. Now, this is where the game changes. Client psychology about the client. You can do

paid project about the client. You can offer them $1,000, $1,500 to them. You can offer

them in short form and in long form. The client is risking his $1,500 every month. And long term about the $1,500 to

12 to multiply to the amount. You can do it with the client. You can do it with the client. You can do it with the

client. 15 multiplied by 12 $18,000. That client is risking $18,000. And what is holding

him back is trust. So, you will have to make him trust you. You can do $18,000 compared to let's say just $200. You can

do to the client. You can do project with the client.

Let's see how I work with you and you see my results what I provide in terms of video editing, graphic designing,

coding, whatever it is. Now $18,000 and $150 is a very big difference. $1,500 and $150 is like a 10x decrement

if that's a word. It is a very enticing offer for the client. Okay, I got my $1,500

to do $150. That is the thing that will have to operate on. Psychology be okay with them

going by the law. Cheese play out which is a study with the and make sure you can make money by the law. A big day

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law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may fail ho gaya but no we will do it by

the law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may fail ho gaya but no we will do

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will do it by the law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may fail ho gaya but no

we will do it by the law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may fail ho gaya

but no we will do it by the law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may fail ho

gaya but no we will do it by the law. Sorry exams may fail ho gaya but no we will do it by the law. Sorry exams may