How to Outline YouTube Videos: Guru vs Guide Strategy with Ali Abdaal

one of the things I don't like about YouTube is that it's very easy to think that you have to be a guru a guru says

this is what you should do a guide says hey here's how I did it and maybe it can work for you it means that creating

videos becomes a way more effortless thing you don't have to be a guru you can be a guide you got to just press

record hey what's up Sean Cano here with think media in today's episode we are bringing you a clip from our recent grow

with video Summit with Ali abdal where he revealed how he outlines and SC RS his videos now there's so many nuggets

in this training you're going to love it and by the way if you want to jump on the wait list for the next grow with

video Summit where we bring together some of today's top video experts so you can learn their secrets there's a link

to join the wait list in the description down below all right let's jump into the content with Ali abdall we start off

with a concept which is sort of something about selfworth going up now I need to think about title thumbnail and

hook so how to raise your self worth what I'm thinking about is that is this really the best framing for this topic

like what is the framing of this video that would make this have the best chance of getting views So Okay so we've

got self-esteem from Psych to go watch this if you're struggling with your self worth 1.2 million views that seems

promising essentially well I'll just go through YouTube and I'll think okay other than the title of how to raise

yourself worth is there a better way of framing this video is it about self-esteem is it about self-worth is it

about not caring what what other people think is it about how to be more confident in yourself okay how to be

more confident could I frame a video about selfworth based on confidence this is sort of the thought process because

you know one of the things that I've really realized about YouTube over time is that 80% of the value is in these two

things literally 80% it's the concept the title and the thumbnail and the hook if you can get this stuff right it like

massively increases your chances of this of this video potentially going big and potentially growing your channel which

is why it's worth not just going with the first title that comes to mind how to raise yourself worth but to think

about like what are the different alternative framings of this title that I could potentially do something around

confidence seems to be getting more views than something around selfworth now crucially I can still make a video

about selfworth but the packaging of the video is just in the initial framing of it I know I want to do a video about

selfworth and if I can frame it in the language of confidence what might that look like like this is literally what we

go through when we do our thingy and we think okay cool what's Point number one what's Point number two and what's Point

number three okay so if I were doing this video how to raise yourself Worth or how to become more confident I would

be kind of Point number one would be get out of your own way where I would say something about

kind of most of the blockers that hold us back are internal blockers we think that it's actually external

circumstances but actually it's internal blockers Etc that's Point number one the next thing I'm going to say is that

competence equals confidence so it's very hard to have high self-worth if you've never done

anything interesting some might say so competence equals confidence equals evidence and the third thing I would say

is um affirmations or something I actually think affirmations are great affirmations and

mantras okay good these are the only three things I'm saying in this video the video is about how to raise yourself

Worth or how to be more confident or something like that I'll finalize the title get out of your own way competence

equals confidence affirmations and mantras are like a nice thing to do then I have a uh video creation framework

that's called the hives framework H stands for hook I stands for intro v stands for value and e s stands for end

screen sales pitch if you guys don't know this already the think media gang have done

some solid videos talking about this as well at the end of your videos we don't want

to hear any of this that's like like comment subscribe blah blah blah as soon as the audience gets even a whiff that

the video is about to end they will click off the video so we need an end screen sales pitch hey if you guys

enjoyed this video you're going to love this video over here where I break down in more detail exactly how to be more

confident when you're feeling awkward in social situations so check out that video right over here that's the end

screen not all right guys you know this was a really hard video to make you know I really appreciate all the love I'm

getting all the support I'm getting from you guys oh man I just love reading the coms comments it's so nice I hope you

guys enjoy the video you know drop a comment down below and let me know what you think people are just going to turn

off and you'll see your end screen like retention absolutely plummet we want an end screen sales pitch we've got we want

a hook to me the hook is just the promise I think with educational content hooks are easy enough the think media

YouTube channel is actually actually does a really good job of hooks we often use think media's YouTube channel as a

thing uh as like an example when we teach sessions for our own YouTuber Academy cuz you guys do a really good

job of you know I remember one of one of Omar videos was in this video I'm going to show you how to set up the perfect

Studio setup with a budget with under $100 let's get into it it's like oh that's a nice hook Omar elor is telling

me exactly what I'm getting in this video cuz essentially when someone clicks on the title in thumbnail what

we're doing is we're creating an expectation in the viewer's mind so the think media video of how to set up your

studio with under $100 I click on that video expecting to learn how to set up a studio for under

$1100 now with educational content I can get away with my hook basically just being the title of the video so if my

title of the video is how to raise your self worth or how to be more confident in this video I'm going to share my top

three tips for how you can be more confident easy that's a hook that's the promise we don't need to overthink it

the nice thing about educational channels is we don't need to do oh my God guys in this video we're going to

give a million dollars to the person who's got the highest self-confidence and we're going to go on a trip and

we're also going to do this and we're also going to that sort of stuff is kind of necessary the world of entertainment

thankfully it's not massively uh necessary in the world of Education if what you have to say is sufficiently

valuable so the hook is just the promise in this video we're going to go over three tips that you can use to level up

your selfworth and your confidence especially in situations where you're struggling next up we have an intro now

the intro is optional but if there's only one thing that you take away from this talk I would recommend you figure

out what your intro would be you don't have to include an intro in every video but I personally think it's a good idea

an intro is who are you and why should the audience care who are you and why should the audience care in my humble

opinion the point of the intro is to explain who you are welcome the audience to your channel and give them a sense of

your credibility what is interesting about you that would you know audiences are paying for your video they're not

paying with their dollars they're paying with their time and their attention which is even more valuable than money

so what is it about you that is that is deserving of their time and attention you can do that within your intro so for

example for me seven years ago I started make making videos aimed at medical school applicants in the UK and so I

would say hey guys welcome back to the channel if you're new here my name is Ali I'm a final gear medical student at

Cambridge University and in this video I'm going to talk about how to do your interview prep if you're applying to med

school the fact that I'm a final year medical student at Cambridge University is a massive flex and it's social proof

and it's credibility and it's like oh this guy knows his stuff that's why he's is talking about this I was giving a

talk yesterday um at this sort of marketing conference and I called on someone in the audience and she makes

videos about public speaking and she has been a public speaking coach for 10 years and has had 30 years of experience

as a singer songwriter traveling around the world and doing performances in public so her intro should be like hey

everyone my name is Lisa I've I spent 30 years touring the world as a single songwriter and so I'm very familiar with

the stage and I've been coaching public speaking for the last 10 years that's why in this video we're going to be

talking about public speaking blah blah blah blah blah blah it is so much easier to grow a YouTube channel when you

actually have some real world credibility for the thing that you trying to teach in the world of

Education yes you could be a 17-year-old life coach if you really want to but it's very hard to grow a YouTube channel

as a 17-year-old life coach if anyone here is over the age of 30 like me I turned 30 like a couple weeks ago you're

actually at an advantage in educational content because a lot of YouTubers are targeting people who are kids they want

to go for the views they're playing The Fame game they're like oh I want my videos to go viral but really videos go

viral when they appeal to young people and if your Channel or your business and ideally both appeals to people who are

slightly older people in their 30s 40s or 50s people in their 30s tend to have money people in their teens and 20s tend

to be broke it is very difficult to build a business catering to broke people it's a lot easier to build a

business catering to people who actually have money so your intro I think should be some sort of thing that like explains

who you are and why you are credible so for for example self-worth and confidence here is what I would do hook

in this video we're going to talk about my top three tips for raising your selfworth so that you can be more

confident in any situation hey friends welcome back to the channel if you're new here my name is Ali I'm a doctor

turned entrepreneur and I'm the author of The New York Times bestseller Feelgood productivity Flex flex and you

know I've been making YouTube videos now for 7 years and in that time I've made over 900 YouTube videos now when I

started out I was super unconfident I had very low self-worth I had imposter syndrome all the time and now 7 years

later I've learned so much along the way and I've learned all these strategies and tools that I can I can use to be

more confident and now I feel like I genuinely do love myself I genuinely have high selfworth and I get invited to

give talks and do stuff live and it's just super fun and so in this video I really want to share everything I've

learned along the way hook intro and why why am the person to do this crucially you don't need to

have you don't need to have major Flex credentials one major kind of Flex one major credential you could have is just

the fact that you used to struggle with the thing and now you don't struggle with it anymore so you have learned

something along the way it's one of the things I don't like about YouTube is that it's very easy to think that you

have to be a guru a guru is someone who has all the answers but I don't like being a guru I prefer to be a guide a

guru says this is what you should do a guide says hey here's how I did it and maybe it can work for you you don't have

to be a guru you can be a guide so if you like me and you struggle with being a guru and like you look at I don't know

clickfunnel sales pages and stuff and you think oh it's a bit much it feels too salesy don't worry you don't have to

be a guru you can just be a guide and so reiterating in your intro that actually this topic is this thing that you've

learned about is something you have personal experience in that can really help help viewers feel more relaxed feel

more like they can trust you and it's a thing that you can just do for any video then you give them the value which is

0.1 point2 and3 and then you give them the end screen sales page and now the video is done and honestly this is the

level of prep I do for most of my videos 0.1 point two and3 maybe I'll write it out notion of it maybe I'll add a few

bullet points to be like okay competence equals confidence maybe I want to site this study um I think I I'll use uh

bandura's um self-efficacy because I'm I'm familiar with the research around it maybe I can talk about my book there yep

cool that's fine affirmations and mantras I can talk about manifestation and how that works um I can talk about

um HEBs law in neur signs that neurons that fire together wire together and so actually if you repeat something often

enough to yourself you genuinely start to believe the thing okay cool yep I can talk about that so that makes it a bit

juicier and getting out of your own way internal blockers well h i can talk about how 80% of all issues are

emotional issues when it comes to business when it comes to YouTube when it comes to anything I don't really have

any data for that stat but that's fine and okay cool yep I'm ready to film the video this is literally the process that

I use to make videos and this is what I've been doing for the last 900 plus videos on my channel over the last 7

years Years cuz I found that when I have to spend freaking ages trying to research the topic it takes the joy out

of it it makes it take way too long and ideally I would like to make a YouTube channel that is a guide it's not a guru

a guide doesn't need to do research a guide can just say hey I've done this thing and here's what I've learned along

the way and I hope you find it useful this is hook intro value and Screen sales pitch this is the method that I

use to try and kind of be more consistent and it means that creating videos becomes a way more effortless

thing that's happening if you liked this video then click or tap the screen to check out part one with Ali abdall where

he shares how to make YouTube videos 10 times faster you can also check out show notes and resources in the description

down below I'm Sean canel your guide to building a profitable YouTube channel and I'll catch you in the next one