Mastering Script Writing: A Proven 5-Step Framework for Engaging Content

today we're talking about writing killer scripts the reason winning creators go viral so often is because of their

script writing you might have a great video idea but how do you actually write a script with a compelling story that

keeps people hooked the entire time this is an art I've analyzed hundreds of the top creators across every Niche and they

all run the exact same script writing process so in this video I'm going to break it all down this is the proven

five-step framework for how to write killer scripts that keep viewers hooked by the way I'm Callaway I've done over a

billion views I have a million followers and this stuff is all I do all day long all right let's dive in now before we

get into the script writing framework there is a critical first piece that you have to understand and this alone will

level up your script writing in a massive massive way winning on social media is all about hacking human

psychology this is the game within the game it is the most important building block in content now content psychology

really boils down to one single principle expectations vers reality expectations are what people think is

going to happen reality is what actually happens when reality beats expectations and things go better than expected

people are happy they keep watching and you win but when expectations beat reality and things go worse than

expected people are not happy they stop watching and you lose it really is that simple this give and take is why you

feel so good after giving a public speech because your expectations are super low cuz you think you're going to

bomb and then after you go and it's fine you feel great because reality Beats meet expectations now I start here

because understanding this expectation vers reality psychology concept will influence every decision you make when

you're writing a script that really is where the sauce lies it is the black magic that makes all this stuff really

work and if you understand that the script writing process that I'm about to go through becomes way easier okay so

these are the five script writing steps in the process number one is packaging number two is outline number three is

intro number four is body and number five is outro I write every single script in this exact same order now

let's take each one quickly and break down how to do it your job when you're writing the script is to make sure the

first few lines of the intro confirm and ideally beat their expectations set by the title this is called click

confirmation it's one of the most important principles to winning on YouTube so if Mr Beast has a title that

says I spent 100 hours inside the pyramids then right away in the first sentence and ideally the first intro

he's going to show you and tell you that he's in the pyramids this would meet expectations now to exceed expectations

he would also add on something like I have unprecedented access to explore pieces that have never been explored

before and this takes base expectations the pyramids and then beats them unprecedented access this positive gap

of reality beating expectations hooks the viewer and it turns out this is exactly what Jimmy does in every single

video it's exactly what every winning Creator does in every video so before you write any script you need to have

your video packaging dialed so you know what to put in the intro to get this confirmation and the package of the

video is made up of the idea title and thumbnail now the idea is a oneline sentence describing what the video is

about more importantly this is the pain point that you're trying to solve for your ideal viewer Avatar or it's the

rabbit hole you're trying to create so they go down the loop if you don't have a good base idea that something they'd

actually want to watch it's going to be so much harder to write a killer script because they're not going to be

interested in it okay now next and most important in this packaging is the title it's critical that you have the title

established before you write the intro I'm not going to cover how to write a good title in this video because that's

a whole other psychology can of worms if you guys are interested in that let me know in the comments and I'll make a

video on titles but the most important thing to know about the title is that you're trying to trigger a click

curiosity Loop does the title alone get the viewer curious enough about the paino or problem that they cannot resist

clicking and they have to find out what you have to say and also based on that title what expectations should a viewer

have coming into the video if they did click because slight tweaks in the title wording can completely change the

incoming expectation and again the whole point is to have reality beat expectations you don't know what reality

should be with the click confirmation if you don't know what that expectation is now again if you're bad with titles you

could use tools like one of 10 vid IQ spotter Studio view stats there's so many tools that allow you to remix

titles and optimize them for YouTube that's what I'd recommend I have a full team that kind of does the ideas and

titles for me but if you don't have that using one of these tools is a great way to do it now when it comes to thumbnails

most YouTube experts will demand that you have the title and thumbnail solved before you even start writing this

script but I don't agree with this the title for sure but I think it's okay if you have the thumbnail loose but not

really dialed and that's because the creative process and back and forth that comes with the thumbnail can be a huge

inhibitor to Action Agency and creativity when you're writing your script if you have to wait and delay

constantly because you're waiting for the thumbnail to write the script it's just going to slow you down and so in my

opinion the title is a must a loose thumbnail idea is fine that will get dialed in over time all right let's move

on to step two of the five-step script writing process which is outline now before I start writing the actual script

I really like to have a bulleted outline on the page first and this may seem counterintuitive You' think You' do the

intro first and then the outline and then the body why am I doing the outline before the intro well my take is that

anybody can learn how to write a compelling intro it's just a few Lego bricks I'm going to go through it in a

second once you know this formula you can easily print the intro so I know in the back of my mind that I can solve the

intro the real Moe the real sauce of videos that goes from good to Great is having something actually unique

differentiated and novel to say in the body of the video are your points actually unique Could you actually beat

someone's expectations because your reality is so good at what you're saying now uniqueness in these points can come

from the actual tip itself the process of distillation how you actually say the tip or the example that you use to

explain what it is I find that writing these in a quick outline bulleted first is a great way to gut check if you

actually have something worth saying or you're just summarizing and regurgitating common things if you don't

have something worse saying that's not unique but before you move forward and waste time writing a script go research

more go watch other source material and try to come up with more novel points I think one of the reasons why my videos

work so well is because I'm saying things that nobody else is saying I am also distilling them down and using

different examples but I'm saying things that I've never heard people say on YouTube remember the goal with script

writing is to beat expectations with reality if expectations are existing based knowledge and you're just

repeating existing base knowledge you will not be able to beat expectations with your reality so tactically I like

to make a quick and dirty bulleted list and just write this out and zoom out and just think is this unique or not and

then for each point in the list I layer on the what the why and the how the what is what it is the why is why it matters

and the how is how it fits in the overall puzzle of the story and again if I don't have unique points in the

outline I'm not moving forward I'm not making the video now it's important to call out all of this the idea the title

the outline is all done before breaking ground on the script itself this is the measure twice cut once of content I try

to only make ideas that I feel like have a chance to do well and if it's not going to do well I don't make them I go

back to the research process okay let's move on to step three which is the intro now before I write the full body of the

script I start with the intro and my ultimate goal after establishing The Click confirmation is to build a

curiosity Loop you want to open a rabbit hole in the viewer's mind that they just can't help but go down each line should

make them want to go to the next line now I have an intro hook framework that works every time short form long form it

works every single time and you can just copy it I'll give it to you this is exactly how to do it okay so part one is

to give immediate context on what the video is about this is so the viewer can opt in and of course confirm the click

so for example in this video specifically the title was how to write a killer script that keeps viewers

hooked and the first three lines of my intro were today we're talking about writing killer scripts the reason

winning creators go viral so often is because of their script writing you might have a great video idea but how do

you actually write a script with a compelling story that keeps people hooked the entire time so this was Tor

made to establish the context and immediately click confirm that the video is about script writing and keeping a

viewer hooked you want to start by bluntly stating this as quickly as possible okay now part two is to

establish the common take or belief so what I like to do is establish the conventional belief on the topic people

will get more eager to listen when they feel like you're talking about something they care about the easiest way to build

this common ground is by restating the common belief because chances are if they struggle with this topic they also

know the common belief and that is their belief so when you restate it it helps connect in their mind that this is

something they should care about and it also helps set up the contrast which is critical in part three so for the intro

for this exact video I said this this is an art and it's one of the hardest things to learn when you're starting out

making videos again I'm doing this because people want you to start out confirming the belief they already

believe before you offer a way to change it now the next part of the intro which is critical is building a contrarian

take or contrarian approach against this common belief and the only way to build that contrast between the two is

actually to State the common belief that's why you have to start there now part three as I said is by creating

contrast by stating a contrarian approach so you want to offer a contrarian take or perspective that

contradicts that common belief and this will stun them and hold them into needing to hear what you have to say the

best way to exceed their expectation at that EVR moment when they're first listening to the intro is by stating the

common belief but then that you have a contrarian approach that they may not have heard before so in today's video

for the intro I wrote this but the good news is there is a right answer I've analyzed hundreds of the creators across

every Niche and they all run the exact same script writing process this formula has driven hundreds of billions of views

and it works every single time this is me contrasting against the common belief that script writing is Art I'm saying

it's not it's science there is a formula and I have it now right away I've nailed the clip confirmation and I've begin to

raise their expectations of what they believe is possible in the video because I offer a different solution than what

they've thought of before now the last two steps can be done in either order but you have to do two things one a Lish

proof for why they should trust your new approach and two give them a plan an ordered list or steps for how you're

going to do it so in today's video I wrote this so in this video I'm going to break it all down this is the proven

fstep framework for how to write killer scripts that keep viewers hooked by the way I'm Callaway I've done over a

billion views I have a million followers and this stuff is all I do all day long so in this case I started with my plan

and then I lay it on the proof right at the end by the end of this intro framework and I'm telling you it works

for every video you have the viewer Hook Line and Sinker by the way I know this is is a lot to take in in one shot if

you need help actually tactically doing this I put together a free 5-day email series which kind of breaks down more of

these Advanced strategies in a much easier form to digest it's called The virality Blueprint you can grab it at

virality blueprint.com all right step four in the script writing framework is the body of the script and so what is

actually happening in the viewer's brain right at this moment as the viewer watches the intro they're compiling all

the previous knowledge they had on the topic plus combining it with the promises that you're making in the intro

and their new expectation is that they're hoping they will learn something slightly different or better than what

they already knew so for example if I'm making a video on storytelling and the title is how to become a master

Storyteller and the intro is I'm going to share six new unprecedented things that will make you a master Storyteller

then the viewer has a pretty high expectation because they're compiling their mental database of all the things

they've learned about storytelling in the past and they're using those as a baseline knowledge set for what they

already know and so their expectation is that one of my six things or all of my six things are going to be new different

or better than what they currently know that's how I would exceed their expectations now at this exact moment to

really blow their expectations away the first point in the body that I share the first thing they hear after the intro

has to be amazing it has to be so good that it blows their mind that's how you really create this big gap between

reality and expectations and this is so critical because if your first point of the body of your video repeats something

they've already heard or is just not that compelling immediately they will get disappointed and they will lose

interest in the video This Is Why when you watch a video that's just a generalized summary regurgitating things

that you've already heard you usually watch one or two points and then you bounce maybe you'll see the first point

not think it's good scroll to the description read the timestamps see if there's anything unique and then usually

there isn't and you leave and this is super common because creators usually don't take enough time to come up with

unique different and better points in the body of their videos if you really think about it expectations are just the

viewers hope that they're going to learn learn something new about the topic that they don't already know and so if you

don't give them something new there's no way you'll beat their expectations when you don't beat their expectations they

leave this is why the first body point of your video has to be something new and different and my cheat code for this

which is not intuitive is to put your second best body point in that first slot I'm going to explain in a second

exactly why this works so well you would think you'd want the best stuff first because the viewers are decaying off the

video so why hold your best thing for a second and here's why human brains work in patterns if you show someone one

thing that's amazing they'll think it's cool but if you show them two things that are amazing especially if the

second thing is better than the first it creates a subconscious pattern where they have to stay to see the third

because they feel this value continuing to drip up over time if you show your best thing first and then your second

best thing is slightly worse it trains the viewer subconsciously that the value will be diminishing and it's not worth

staying but if you slightly increase from 1 to two it creates this pattern and they have to stay this is why most

music albums put their best songs in the third third or fourth slot if you ever wondered that why did the single The

Banger single with the billion streams not go first on the album you would think when you click the album and the

first track is the best one that would make sense well usually the first track is an intro but it's never the single in

the second slot why is that it's for the same reason the second track is always a great track but it's not the best track

and so when you listen to two and three and four you're increasing to the point where you climax the best song at 3 or 4

that builds this pattern recognition and makes people stay for the whole project now that is deep deep deep psychology

that you will not hear you're anywhere else on YouTube and if you want to learn more about that psychology stuff these

little tweaks that just make a massive difference this is all I talk about in my free newsletter content department

and my free community for creators wavy world the links are in the description for those for each point in the body you

want to include these three things I call it the value Loop one is context say what it is and explain it as simple

as possible two is application say how to do it and use as many relevant examples to kind of articulate your

point as possible and three is framing say why this point matters and how it fits into the overall puzzle of the full

story the context part needs to be clear concise and digestible the application has to be interesting enough and easy to

digest where they can begin taking action on their own side and the framing needs to reorient themselves so when

they zoom out they can see why it's worth continuing to watch the video and this three-step frame for explaining

points in the body it suits really well the way the brain processes information base facts first surface level and then

slowly deepening to add inference and connect different points now as mentioned before you want to organize

your points in the body based on shock value novelty and uniqueness you want your second best point to go first your

best point second your third best third and so on now the easiest way to learn how to do this tactically is just study

the videos on my channel I have 23 or 24 videos every single one of them follows this exact same framework study the

pacing and the rhythm of how I do this it'll get you much better when you watch you will notice this constant zoom in

and zoom out I'm constantly looking at the big picture going down for the tactics big picture tactics it's kind of

like a wave this is what you want to create it adds to the comprehension it allows people to lock into the full

story but then also extract a tactical piece that's how you want to layer these body points now one power tip here is

how to seamlessly transition between the points in the body and the best way to do this while maintaining Max retention

is called reh hooking now I talk about mechanically how to do this in other videos but this is a really really

important concept you basically want to set up these mini hooks between the end of one point and the beginning of the

next one so for example you might say something like that point was super important but if you don't also couple

it with this one then the magic is lost all of a sudden that makes the viewer have to hold for the next one if they

liked what they heard in the first one and reh hooking really works because people's brains are on an attention

delay as soon as they see something they'll have max level of interest and that will slowly start to Decay if you

don't rehook them and get their interest peing they will eventually just bounce okay step five in the script writing

process is the last piece is the outro and it feels like the outro would be an afterthought like who would be listening

to this point but you can add retention and shares and likes and rewatches at a much higher clip if you just do this at

the very end of the video leave them with a high note you want to wrap up the video in a clean way you want to

summarize those points and remind them of the paino solve that you walk through this is the final push to remind them

that we did in fact have reality beat expectations and this is like the free chocolate that the restaurant gives you

when they bring the check they're doing that on purpose they're trying to remind you of the good service that they

invested the whole previous two hours it's the same psychology you want to do this at the very end of the video

because you want to leave the viewer with a lasting impression of wow that was an amazing video I just remembered

all these tactics that I learned the reality was much higher than my expectations and this is where likes

comments shares rewatches all the good stuff that powers the algorithm it all kind of comes from leaving them with a

high note now before we end this video I want to quickly share one bonus tip that will help you rev up the conversion

between that attention and driving leads and actual dollars from your videos a common question I get around this script

writing process is how do I include a call to action in my script without completely disrupting the flow and

making it feel like an ad and my strategy for this is what I call native embeds what you want to do when you're

creating that outline is figure out proactively which point naturally suits highlighting the free resource you have

as the solve and so when you're speaking about the point you want to frame the pain point and then give your own

Resource as the solve it'll seem way smoother and more seamless if you do it this way so you can either open the loop

with a paino and then give the solve or you can speedrun a framework in a way that's so deep and fast that most people

won't be able to absorb and then you can offer your free Resource as a way to recap to review or to compress speed of

implementation if they need your help either way you don't want it to seem like you're breaking flow in the script

you just want to seamlessly add it in showing it natively and then move on for example I did this twice in this video

I'm not sure if you picked it up the first time was when I broke down the super super deep psychology piece and

then I said hey if you like the psychology things that I'm talking about and you want to go deeper I have a free

newsletter and a free community where you can learn more I also went through the full intro hook framework and then I

said if you want to go deeper I have a free 5-day email series called virality blueprint.com that you can download you

may not have even picked up that I called those out but the key is these are free and they actually do solve the

paino or enhance the points that I talked about and here's one other tip that's super helpful if you want to get

better at script writing but you're struggling with this there's so much to organize the intro the points actually

writing it and getting the Rhythm down it's a lot the thing that would be helpful is if you could organize all

your thoughts in a software and just have it do some of that work for you so I've been looking every for this and I

built sandcastles sandcastles a for doing this and when you have it it compresses 60 to 90 minutes worth of

this organizational writing work down into 60 seconds it really is the most magical way to do this so if you

struggle with the script writing aspect you should look at sand castles it's one of the best solves out there see I just

did it again that was another native embed I tried to do that purposely cuz I wanted to see if you would catch it but

that was me naturally integrating a paino that we've talked about the whole video in a way that didn't really feel

like an ad but for real if you want help writing full short form video scripts 60 Minutes down to 60 seconds sand castle.

a is actually legit you should try it out all right guys that's all I've got for this video again this was the

step-by-step formula for how to write killer scripts that keep viewers hooked the full time I know we went super deep

into the psychology plus we broke down the full framework and that CTA conversion native Abed piece at the end

this was a full Master Class if you're still with us thank you guys so much for watching leave a comment and let me know

what you want me to cover in the next video but until then we'll see you guys on the next one peace