How to Monetize Your YouTube Channel from Day One: A Comprehensive Guide

every single day from every corner of the world there are over three billion people typing into the YouTube search

bar things like how to train my dog or how to do your own bookkeeping or how to dance and yes this is an entertainment

platform but it's still the second largest search engine in the world and if you want to generate an income off of

this platform from the beginning you need to use it in that way so if we know that over 3 billion people are coming

here every single day to learn something what's the most effective or efficient way to generate an income that's real

and sustainable from the beginning without a lot of views or subscribers teach something for almost a decade now

I have studied YouTube I've used it myself and I've taught thousands of people how to turn their channels into a

very real and very consistent income like Nate who teaches people how to pass the Certified Management accountant exam

and his very first video on his channel generated his first 600 $77 within 2 hours or solom who teaches German and

had less than a thousand subscribers when she hit her first 10K month or Jeffrey who teaches men how to save

their relationships and was hitting consistent 10K months with less than 700 subscribers and now has gone on to

generate multiple Millions from his channel so in this video I'm going to show you the strategy to earn an income

from YouTube from day one without a ton of views or subscribers any affiliate marketting marketing without having to

have brand sponsors and sponsored content and most importantly without having to rely

on the qualifications to get you to be a part of the partner program none of those things are

required and why this is really important is because if we're looking at just these options a recent study

actually showed that 48% of content creators are burnt out and frustrated because they're

generating less than $1,000 a month even though they're working their butts off to try and achieve all of these things

these can be nice side income if you want to leverage them but if you want a real full-time income this strategy is

the most effective way to do so and let me tell you if you're solely focused on the partner program and generating

AdSense well I have a Channel of over 500,000 subscribers and this is how much I made from my channel in the last month

compared to what I made with this strategy in the last month so let's get into how to turn YouTube

into a passive income machine before I get into these details I have put together a free guide on the 10 steps to

turn your knowledge into a full-time income if you want it just comment below the video give me the guide and we'll be

sure to send you over the link to download it so really there's kind of two ways that people approach YouTube

and the first way is what I call the publish and hope method so this is totally normal to tackle it in this way

which means you're just putting up YouTube content and you're consistently making that content you're kind of just

hoping that eventually it's just going to magically make you some money or generate some AdSense revenue or

whatever it may be the problem with this is that a lot of people want to become a content creator because they want that

creative freedom and they want that time Freedom as well and this kind of destroys that and what it also does is

it positions you to work for

the algorithm because you're constantly chasing the algorithm giving you the

signals you need to actually have success with a video and you really don't have a ton of control over that

you can make the best video in the world and it may get crickets so the alternative to that is

work with the natural function of YouTube and I talked about

this earlier this is a search engine and I know that we see these big huge creators simply using it to entertain

but that's a small percentage of creators here on YouTube and it's a really tough game to play because really

you're not in control of how the algorithm serves up your content who it serves it to Etc and it's a really

really hard road now when you work with the natural function of YouTube as a search engine and you position yourself

to be found by people who' be interested in paying you for your expert exper and your knowledge that puts you in the

power position what that does it allows you to make the

algorithm work for you so you become the boss and no

longer is the algorithm the boss of you and this doesn't require you to have a ton of views it requires you to have

really quality targeted views and subscribers which completely flips the game on its head and gives you so much

of your time energy resources and power back so really the strategy behind this is first and foremost what do you want

to be known for and what's the thing that you can talk about with a sense of credibility and experience and expertise

behind you and that is what you're going to build Authority in inside of the algorithm what that does is it also

builds your audience so it's Authority and audience at the exact same time which positions you in a really really

solid place to consistently be discovered by new folks who would actually want to pay you for your

knowledge so we're going to talk more about how you actually monetize your knowledge and sell it a little bit later

but these are kind of the basics that you need to know before we dig in okay so let's talk about how most people um

get themselves into what I call the hamster wheel on YouTube of just constant content creation and a lot of

frustration so what it looks like is you create random content

which leads to creating more random content and nothing works this leads to

crickets and it just creates the self-fulfilling hamster wheel of you nonstop creating content and hoping that

one of them is going to hit why I call this hamster wheel is ultimately because you're really just guessing you're

guessing and you're hoping as I said earlier that one of these pieces of content is going to hit but even when it

hits what does that really mean because generally it's not going to bring in a ton of income for you and it's not going

to really allow you to sustain the work and the time and the energy that you're putting into creating this content so

the other way to approach it is what I call algorithm domination so algorithm domination follows a very

specific strategy and it creates the opposite of that hamster wheel it actually creates this engine that fuels

your growth and your Authority building so ultimately it has to start with who are you trying to serve

so ideal viewer who is the person who's going be most interested in what you have to say

from there this is the probably the biggest word I need you to remember from this

video relevant content we need to make sure that any

content you create is not random it's relevant and it feeds back to this ideal viewer and it's exactly what they want

to see and hear and learn from you because what does that do it starts to teach the algorithm oh okay this channel

is about this and they're trying to reach this kind of person and so what that does is then the algorithm actually

knows what the heck to do with your videos and your channel and you're not kind of fighting this uphill battle with

each piece of content you post you're actually going oh I know exactly who this is made for and I know I'm starting

to build a little audience around that and the algorithm is starting to understand who you want to reach so then

it starts to work for you as I mentioned earlier and it starts to serve your content out

using its internal traffic sources so we'll talk more about this later but that those are things like browse

suggested and search traffic sources and I think the big takeaway from understanding why this works so well is

because especially in the beginning of when you were starting to grow a channel this is a harsh truth but it's true no

one cares no one cares about your channel no one cares about your content someone

told me the other day they're like my mom won't even watch my YouTube videos and that's the truth so what you have to

do is you have to make people care and following this strategy and knowing who you're actually trying to reach it works

in your favor and so the process of this is we need to focus on that search traffic first and foremost so what this

looks like is I kind of call it the hockey stick of growth so you have your first couple of videos I usually

recommend like your first eight videos or really test videos because ultimately we have to put content out in order to

know what works and what doesn't but in those first test videos we need to make make sure that we know who we're trying

to reach each and making relevant content for them so this little engine can start to work from the beginning and

once you understand okay we have a bit of a baseline here we know kind of the data that we're collecting we know which

videos are working which videos aren't which videos are generating engagement then you start to focus on search

traffic so that is the first focus on your YouTube channel so that means you're making content that addresses

pain points FAQs Etc I'm going to dig more into this strategy a little bit later and from there what it

does is you start to build a little Baseline of audience members these are audience members if you were wondering

what I was drawing here so you start to build this little Baseline of audience members and they're finding you through

the search result so they're sitting there typing into the search bar as I said earlier and they're finding you

with a helpful answer a valuable video you're becoming a thought leader and an authority even if you're starting from

scratch if you have good valuable content people will listen so they're seeking out your help and advice

they find you through search results and then what happens is they start to subscribe then when you put out more

content your content becomes suggested to that original audience and this is where things get really interesting as

long as we focus on relevant content and you don't go off path and post something random what happens from

here is you start to tap into browse traffic and all three traffic sources working out once for you so what this

does is it means that every time you post a video not only is this initial audience getting suggested your your

content but you're also then getting pushed on the homepage to relevant ideal viewers through the traffic sources not

through your own doing but the algorithm is actually starting to work for you so that gives you an understanding of how

the actual process works in detail but this also brings me to the number one ru of

monetizing from day one as a reminder if you want my free guide on the 10 steps to turn your existing knowledge into a

full-time income online comment below with give me the guide and we'll send you the link so I mentioned earlier

people want to pay for your expertise but you're probably thinking but if I'm putting out free content why would they

pay well there's a lot of reasons um that I've talked about in past videos but honestly we're in a day

and age where there is an information overload so people are really seeking out experts they're seeking out people

who know what they're talking about and have a lot of credibility so if you can position yourself to be found as I just

spoke about there is a lot of trust built there and you can only teach so much through YouTube content the real

transformation happens with an actual blueprint road map and method that is packaged so that is how we can actually

monetize your knowledge from YouTube without having to rely on those other sources like AdSense and Affiliates and

all those things so I'm gonna I was going to write it out but we're just going to make it small

online course is what that stands for the O um online course and then from there what am I doing ideal there we go

ideal viewer which spoiler alert that is also

customer and then from there we're actually going to create a price point for this so your productized knowledge

which is your online course we're going to create a price point for this that is based on the value of the outcome

so if you're wondering about creating a digital product or an online course at the bare minimum and this is what I've

been doing for a long time and pairing together YouTube plus online course the online course has to do

something where it takes your client on what we call the ideal client Journey so it really takes them from this zero

state to this hero state so the price of your program needs to be based on the hero State and that's really based on a

transformation and it's not just you providing a bunch of information that's why it's really hard to monetize your

knowledge on YouTube alone because there's so much information out there and it's a sea of information so when

you can actually create something that transforms people then you have the you know ability to charge based on the

outcome they're going to achieve from following that road mapap from following that blueprint but you're leveraging

YouTube to sort of position yourself as your as the expert and get them in the door so I've talked about two really

really important factors here that are really the base of this actually working as as a strategy and it was the

what you want to be known for and who you want to reach so that's your ideal viewer and once we understand

these things everything else becomes a lot easier because every single video you make needs to be directly reflective

and relevant to those two factors so a really easy way to position this is to come up with what we call your

transformation statement which is ultimately the Baseline of what you're going to create your online course

around so it's simply put as this I help ideal client at their zero State go

from zero state to Hero state so that they can there we go uh achieve desired

feelings and outcomes related to getting to that hero state so if you can just fill in these blanks this is the very

basis of creating content content that's actually going to bring in relev ideal clients for this online program and this

really speaks to the fact that a very small audience with those examples that I shared at the beginning of the video a

very small audience can really create a big business because one view can equal one client for your

online program so that turns it from you sort of waiting to monetize your channel and your content to being in full

control from the very very beginning and why this is so vital for you to know especially in terms of that flywheel

that we just talked about is that if your ideal viewer is subscribing for a certain kind of content on a certain

topic that's what they're going to want to watch more of so where people go sideways and South with this and it

doesn't work very well is they start to unfortunately create random content that just doesn't appeal to the ideal viewer

anymore and it's pretty simple if you have content pieces that you know generate High retention on them meaning

people are watching the whole video and you're getting really good feedback and signals to say that people are engaging

with it that's a huge clue as to the kinds of topics you want to make moving forward to further build your Authority

and attract even more of these ideal viewers but the problem is if you start creating random content it's going to

kill the all the momentum and it's going to really not allow you to ultimately monetize the the knowledge that you have

in this way so we always want to feed that flywheel the right flywheel not the hamster wheel so from there I want to

talk about something that's vitally important which you might have had some Clues to thus far but you do not own

YouTube so ultimately you don't own the algorithm you have no control over the algorithm on really any social platform

which is why an email list is crucial to your success in growing any kind of online business so at the very bare

minimum when you're creating relevant content to your ideal viewer you absolutely have to be driving those

viewers to an email list because what that allows you to do is it allows you to build your own audience off of the

platform so what that does is it creates this really incredible process that every time you have a new video you have

a built-in audience you're not sitting there waiting for the algorithm to push your content to people you actually can

send your email list to your video and what do you think that does well these people are hyper targeted because we're

making relevant content for that ideal viewer therefore every video you create is pretty darn interesting to them so

then they're going to click on the link from the email go to the YouTube video give it a like subscribe if they haven't

yet leave a comment and that tells YouTube wow this person really knows what they're talking about they're

getting a ton of engagement on their videos and it's quality engagement we should start pushing their videos out

more to more ideal viewers which brings you in potentially more clients and customers so how do you get people onto

your email list well there are a bunch of ways to do this but in the very beginning even just setting up one of

the first things that I did was just setting up a very simple PDF checklist that was relevant to the content that I

was creating so that's an easy step for you to just create a PDF you could do it in something like canva or even in

keynote or PowerPoint turn it into a PDF and then just create a simple landing page that people can go to type in their

email address and then they get the lead magnet in return through their email from there they're on your list and then

you can continue to nurture them with value and also you can position yourself as a further Authority for them to make

them more incentivized and to build more trust with with you to become a part of your paid offer or your paid online

program so really to sum this up what you need to know is you have to have your

content plus a call to action from the beginning and even if you have nothing to sell right now that's okay if you are

creating content at the bare minimum start building this email list because when you do have something to sell

you'll actually have people to sell it to and not have to rely on the algorithm to show you to the right people and if

you want to see this sort of like chunk L out and exactly how it flows is we go from the

video to the CTA which gets people to click a link which gets them their freebie of

whatever that may be so let's say it's a lead magnet which could be you know a

checklist a PDF an ebook Etc once they then download that lead magnet they're on your email list so they're going to

start getting emails sent to them and one of those emails is going to be your YouTube video every week which again

just continues to your Authority with this audience that you actually own and is your biggest asset in your online

business and from there eventually you're going to get to a place where if they aren't incentivized to become a

part of your online program right away because you're continuing to nurture them at some point you'll have another

CTA to work with you and why this work so well is because

once they've gone through this whole process they are so warm and warmed up and nurtured to have enough trust in you

to go yeah I think this is the person I want to work with because you're not just going straight from a stranger on

the street asking them to buy what you have to sell to you actually start to build a relationship with them through

this constant communication and constant value ad which makes it a lot easier to turn these strangers who discover you on

YouTube through search or suggested or browse into paying clients so let's talk a

little bit more in depth about what it actually looks like to convert strangers into potential clients and we call

[Applause] this content scaling funnel or the YouTube scaling funnel and so to

conceptualize this if we're at the top here and we're bringing somebody all the way down here it's going to be a longer

sales cycle for that person to become a client from stranger to client so you want to think about the the Sal is

happening at the bottom so in some cases this makes a lot of sense so if it's more of a cold lead meaning somebody who

doesn't really know why they would need your expertise or your knowledge or help of any kind but they kind of are in the

realm of starting to do a little bit of research especially on YouTube we want to serve them something that's valuable

but not taking them directly to the sale because that's not going to make any sense and they're not ready for it

they're not at the point in their customer Journey where that would make sense so the best thing to offer

somebody at this stage is really an ebook you know checklist PDF Etc something

that's a a low barrier to entry and not super intensive for them to have to go through because their commitment level

at this at this stage is is low whereas the middle of the funnel is warmer they're not hot yet but they're

warmer they're kind of like dipping their toe in and feeling out the water they're a little more advanced in their

research they know that they're seeking out some kind of a solution but they're still in the middle part of their

customer Journey so at this stage what makes a ton of sense is to br with a webinar training of some kind which is

just a video training that's super in- depth on your method and that warms them up and educates them as to why they

should become a buyer and their journey to becoming a buyer is much shorter now a hot weed is here at the bottom and

you'll notice that it gets goes from bigger to smaller and the reason is is because your hottest leads it's going to

be a much smaller group of people that are really at that place where they're like I am ready for help I am ready to

buy I'm ready to become a client and actually do the work but even though it's small it's really really really

important so this person is pretty much ready to go right to buy so for this person you can give them your conversion

call to action what I mean by that it could be a buy button it could be apply for a strategy session it could be

getting on a call with you or your team to potentially become a client but you can make their journey to sale a lot

shorter because they actually are in pain they have urgency and most important importantly

they have intent and that is the key to YouTube it is an intent based platform if you think about paid advertising of

any kind it's kind of popping up when you least expect it whereas on YouTube people are actually sitting there and

typing into the search bar to find solutions to their problems and answers to their questions so their intent is

very high in finding a solution which is why it makes the leads on YouTube really really warm and also they tend to be

extremely hot so that Sal cycle tends to be really really short to go from the content the free content to becoming a

paid member of your program and that allows us to really understand okay obviously the content has to be good

right so I think a big key to this is understanding that the content itself when I say it needs to be good it's not

that it has to have high production value by any means my videos for a very long time it was me sitting in front of

a webcam and a window and that worked very well in implementing this entire strategy so it's more so about the value

of what you're saying in your videos needs to be super high and again super relevant to the person who's in that

place where they're seeking out a solution so this brings me to what we call cracking the code on YouTube so

being on this platform for so long now and working with thousands of people to develop this

strategy it comes down to Content optimization development

and expansion and each of these phases has to go in this order so the content is

first and foremost and really this comes down to what's the niche you're in and again it's that who you are trying to

reach and what you want to be known for that's the key to creating content that is actually going to appeal to people

who are going to become potential buyers and when you do this right the really cool thing is that it means less content

and more potential opportunity and more po potential clients and customers so I really only make three videos a month

and that's kind of been the case for a long time now because I know the intent behind each piece of content is so clear

and I know exactly who I'm making it for that I generally get a really high Roi return on investment from the time I

spend creating content whereas a lot of people who are kind of in that hamster wheel I talked about earlier they're

just constantly creating content and spiraling without actually getting anything from it so first comes content

what's the niche who you're trying to attract what you want to be known for that's really at the basis of it and I'm

going to talk more about um specifically how to pick topics in just a second and like the formula to do so but I think

what's important here is that you want to be a big fish in a small pond so you want to think about it in terms of

you're not going after this huge market and trying to be seen in amongst a ton of competition on YouTube we have to

find your unique angle and your unique Niche to really dominate in and that's where that transformation statement I

mentioned earlier is crucially important so really it it looks like this there's the

industry which could be let's say like health and wellness and then there's the market which would be let's say

Fitness and then there's the niche and the niche is what we're trying to focus on when we're creating content and that

could be like high-intensity training so going after the industry on YouTube or the market is

going to put you in a of competition identifying a unique Niche and angle for yourself which is based on your own

unique experience and expertise that's what's going to position you to stand out and become a big fish in a very

small pond and build your Authority quite quickly and then comes optimization so when it comes to

optimization what I mean by that is really how are you going to package the video so you have to actually think

through what makes somebody click on a YouTube video so the biggest pieces of optimization are a thumbnail that's

going to make your ideal viewer click on it and a title that's hyper relevant to what they're searching out and seeking

because there's a lot of options out there so yours needs to stand out as the most relevant option for them to click

on and I'll talk in more detail about the specific metrics associated with these things a little bit later in the

video so that you have an idea of what you're aiming for and then when it comes to development that really means the

development of the content so before we even make the piece of content we got to focus on these two pieces right here

when it comes to development it means you need to create the content and create the the script in a way that's

different than what you see from entertainment channels and the biggest piece of this is you need to focus on

retention and again I'll give you specific metrics for this a little bit later in the video but how you get high

retention in developing your script or your content in it in and of itself is you look at the intro first so a lot of

times on YouTube people will just talk and talk and talk and then get to the point of what they're talking about

people click off because why it's an intent based platform so if it's stranger on the Internet is seeking out

let's say how to train their dog and they click on a video that comes up in the search result and the the person in

the video is going on and on about who they are and their day and their morning and random things that person doesn't

have time and they don't care because they don't have any loyalty to you they're going to click off and go to the

next person who answers it quickly so you have to think about it from that perspective we are trying to reach

strangers on the internet we're not trying to have this like base that already knows us because that's not

going to allow you to really expand your reach and your expertise on a much bigger scale and level so the intro of

your video needs to be as efficient and tight as possible and really what that looks like is you need to hook people

provide them with the clarity around the outcome you're going to give them from that video provide them with credibility

of why you know what you're talking about and then dig right in dig right into the content so that they don't

click off they watch the whole video you get high retention and it sends signals to the algorithm to say push this piece

of content out to more people like this and then that brings in more ideal viewers and potential customers and

clients and then the final piece is expansion so this piece is missed so often but what this means is you need to

take this very important piece of content this content that you've thought through a lot you've gone through all

these faces and then you need to expand it on other platform so that means sending it out to the email

list that is super important you're starting to build a list of people who will actually give a crap about this

video so send it to them so they actually watch it and give you positive signals and you want to send it to any

social platforms that you have Instagram Tik Tok Facebook LinkedIn post it on other platforms so that you can expand

your reach outside of just the algorithm on YouTube to give you even more attention on that video from ideal

viewers who care about it which is going to again allow the internal traffic sources on YouTube to reach more of

those like-minded people without you having to put in as much effort so we have to make sure that we check off that

part of the process as well now there's a lot more to each of these steps but at the base level this is what you need to

know to really develop content in the right way and to get the most out of the videos you're creating because you're

putting effort into them so let's talk about how to create content that actually converts how do you pick the

right topics what are the video topics that we want to focus on but before I get into this I did want

to remind you that if you do want the guide with the 10 steps on monetizing your knowledge online comment below with

give me the guide and we'll send you the direct link to download it for free so how do you create content that actually

converts wordss first and foremost we talked about this earlier it's relevancy of topics but what does that actually

break down to well what are the problems facing that most ideal viewer if you think about the content scaling

funnel that I talked about earlier let's talk about this person who's down here so what is the most relevant content for

that person this is the content that's going to convert the best it's going to bring in the smallest amount of viewers

and subscribers but those viewers and subscribers are going to be extremely relevant and extremely hot so they are

going to be more likely to become buyers and clients of your actual paid program so what are the problems they're facing

what are their pain points and again there are ways to figure this out without having to Rack

your brain on this but as I'm saying this I want you to think through what are some of the things that they're

facing and then a really easy thing is what are some of the FAQs that they commonly have or come to you for advice

on um and also if you look at relevant channels that may have a similar audience to who

you're trying to appeal to what's the content that's getting the highest level of Engagement not necessarily views but

really qualitative engagement meaning people commenting in- depth in the comment section those are all very good

Clues so when it comes to the problems pain points these FAQs Etc first of all you need to look at your own experience

and you need to look at the journey that you're going to take your ideal client on in your um in your online program so

that trans transformative Journey from Zero to Hero and focus on this state that's where we want to make the content

for so we want to make the content for the person who's in the zero State because they're the ones who are seeking

out the help so we need to think about all of their four aspects here at this zero State you can think about this on

your own from your own experience but you also can do it through market research looking at things like relevant

channels relevant blogs relevant social media platforms you know industry um Publications things like that and then

simply put you can use something like Ai and you can say hey this is who I'm trying to reach with my content on

YouTube uh you know what are the pain points of this person and it's going to bring you up a whole list of pain points

and problems that are associated with that that are going to be prime topics for your ideal viewer now relevancy

comes first that is first and foremost so all of these things are going to create hyper relevant content for that

ideal viewer but because it's YouTube and it's a search platform there is some SEO involved here that we have to think

about when we also pick the topics for our channel so this comes first do this process first and then we can think

about the actual optimization with the SEO and when it comes to SEO optimization the really the big things

that you need to think about especially if you're starting at the beginning is we don't want to jump in the deep end

the biggest mistake you can make is like I said earlier you jump into the industry you're in the deep end with all

these people with millions of subscribers and viewers and you're just going to get lost and dropped to the

Bottom of the Sea so we have to start small in really the fish pond and be a big fish in that small pond so

0 to a th000 search volume per month is really the sweet spot for a brand new channel

because this puts you in a position where you're not going after really aggressive or competitive topics and

then Fair competition so that means in the search results you're not going to go

after a topic where there are millions upon Millions upon millions of search results coming up you're going to find a

topic where there's you know not a huge number of people that you're competing with and not a number not a huge number

of huge channels that you're competing with again that's where we need to find that unique Niche based on the

transformation statement and then the final thing is what we call views and velocity so views and velocity means

that if you look up a piece of content on YouTube and the channel has let's say you know two subscribers but this

particular video that's coming up in search results has a million views that is a topic that you know is very very

interesting for people so you want to use that as a clue for a great topic that would be you know search engine

optimized because it's based around keywords and relevancy to your ideal client and one thing that I'll add on to

this is not every piece of content is made the same way there are really kind of three buckets of content that I like

to say on YouTube and that I generally see on everyone's channels and they serve different purposes so you have

Evergreen you have depths and you have viral so you might

be thinking well I want to go viral no you don't because and I actually work with people who were like I went viral

once and I never want to do it again because what does this do it tends to reach an audience of very cold beginner

eyeballs and that's going to lead to chaos and really bad leads plus if you go viral on a topic that isn't relevant

to your ideal viewer it messes up your whole algorithm on your channel and then all of a sudden you built Authority on a

topic that you don't really want to be the authority on and therefore it's an uphill battle to find relevant viewers

and the algorithm has a harder time helping you find viewers through those traffic sources so really these are kind

of the key focuses Evergreen content means that it's Timeless it's tutorials it's tips it's FAQs it's all of these

things that I talked about here it's just Timeless things that are always going to be relevant and searchable to

your ideal viewer and then depth content is really building a relationship so it's more of like a fire side chat

having a coffee with your viewer talking about your unique experience and your background and your credibility telling

a story that would be hyper relevant to them it really is an opportunity for you to connect with your viewer outside of

just teaching and trying to reach new people depth content allows you to really connect but is depth content

going to bring in a ton of eyeballs no not necessarily Evergreen content is the gift that keeps on giving because it

continues to pos position itself in search results meaning that new people are finding that piece of content every

single day and that's that's how our Channel continues to bring in thousands of leads continuously on repeat on

autopilot when I'm not working because we have so many videos out there working for us when we're not working so that

gives you a really good understanding of you know the topics you want to cover how to really think about it so

relevancy first and then looking at the SEO aspect of it and the kind of buckets of content as well and how they are

going to perform and setting your expectations around them so when it comes to metrics for actual

monetization in this strategy there's really only a few that you really really need to focus on so number

one retention I've already talked about this quite a bit but if people aren't watching your whole video or the

majority of your video it's useless so we want to aim for a 40% retention rate meaning people are watching 40% or more

of your video because that's telling YouTube this is a great piece of content and again we need to push it to more

people that you're trying to serve those ideal viewers number two

CTR so obviously if we want good retention we need people to actually click on the video and actually watch it

so the CTR generally the rule is kind of like 2 to 10% anything above that is phenomenal um so the higher on that

scale the better that's kind of the rough average for most videos but this is really important because if you have

a high C CTR and let's say like a viral irrelevant video that's not necessarily a good thing cuz what that's doing is

bringing in a whole audience of people that aren't going to care about any other piece of content you have and

again it's going to mess with the algorithm so you want your CTR to be high amongst your ideal viewers and the

people you're actually trying to reach and again depending on the type of video if you're doing more of a a depth video

the CTR is probably going to be on the lower end but that's not a bad thing because it's really nurturing the

relationships with the people who actually care the most and want to build that trust with you so CTR is yes

important but it also has qualifiers to it in terms of performance depending on the kind of video and the topic of the

video and then I would say probably you know next those is the qualitative feedback and this is a bit harder to

actually measure measure because it's it's qualitative it's not quantitative but what this means is essentially

you're looking at the comments that you're getting on the video if people are sharing the video and talking about

the video that's a really really great sign and when I look at the comments and I'm looking at qualitative feedback I'm

looking for people to leave more than just a one-word comment I want depth I want questions I want thought fness in

those comments and that's telling me I'm hitting the mark especially depending on what they're saying so really pay

attention to the feedback you're getting on your videos because it's going to tell you a lot about how much you're

actually reaching the right human beings and the right people with your content who are going to become those potential

clients or customers for your online program so when you do this all correctly probably the most important

important metric that you can have is you can do this based on dollar per subscriber or dollar per view let's do

dollar per subscriber so so let's say the example I gave at the beginning of the

video uh I think she had yeah she had less than a thousand

subscribers but she was making $10,000 a month from less than a th000

subscribers that that means that each subscriber is worth $10 now if you look at the metric in a inverse of this a

flip side of this let's say you have 100 ,000 views and you're making

$3,000 off that video that means each view is worth 3 cents and that is what AdSense tends to

pay you and that's actually on the high end it's usually between 1 to three cents per view which is why it's such an

uphill battle to generate a ton of views through something like AdSense but why you're in a ton of control when you make

hyper relevant content for the right people and you actually have something to offer them like an online program and

to kind of bring this all home something I really want to talk about is the length of your videos now there's no

like magic number because I know a big question is well how long should the YouTube video be and what do you think

about shorts so there is a big reason we don't use shorts and we actually have never used them um and it's because of

quality it's because I would rather have less viewers less subscribers and this wasn't always the case this is the value

of being on this platform for almost decade I've learned so much so I'm focused on the intent and the quality of

that viewer so what I have learned through my own channel and to our client's channel is

longer videos equals quality

viewers because this person is taking time out of their day to search a topic click on your video and actually watch

it listen to you and through that whole video of listening to you and the expertise that you're sharing they're

building a ton of respect and trust with you whereas shorts are going to be content that people are kind of like

scrolling through they'll click on it if they feel like it but it's not necessarily going to position you as an

expert and it's not necessarily going to make you super memorable so if people are actually spending time with you even

if it's through a video it builds this incredible level of trust where they eventually will go well yeah this

person's the expert so of course that's who I want to work with and I want to spend my hard-earned money on you really

want the engaged viewer who who has the intent to actually take action on what it is that you're saying and if you're

sharing more short form content that's not necessarily the case so general rule I would say between 10 to 20 minutes is

a really good sweet spot for YouTube videos um there's no perfect you know science to this but 10 10 to 20 minutes

is a good gauge of how long the content should be so to bring this all together CU I know this is a lot of information

relevancy rules at the end of the day random content is going to screw the growth and success of your channel and

also any opportunity you have to really be able to create sustainable monetization and relevant content is

going to allow you to build a really loyal solid base of people who are invested into you your Authority and

your expertise so you always just want to bring it back to that flywheel so ideal

viewer making relevant content so that the algorithm knows what the heck is going on and can ceriz

you and that allows traffic sources on YouTube to work for you to bring in more ideal viewers with you doing less work

and this is really what creates that engine that creates that organic growth of more and more people who are going to

care about what you're talking about so as I said I have been fine-tuning this process and testing it for nearly a

decade now so this comes from a lot of experience and I've tried so many things over the years that can assure you that

this is foolproof like this has worked and it will continue to work and it's done wonders for our clients you know

scaling them to multiple Millions from their YouTube channels even if they don't have a big subscriber base or a

ton of viewers they have the right people watching and that's what really matters so this whole strategy allows

you to monetize your content that you own in your own way and that gives you so so much power back and this is

without you know worrying about algorithm changes I have been on this platform a

long time and the algorithm yes has gone through some shifts but this the strategy has stood the test of time and

continues to stand the test of time because the functionality of YouTube really hasn't changed all that much it

allows you to do this without constantly creating you're not constantly throwing content on YouTube

and constantly creating and burning yourself out and without worrying about you know different Trends and trying to

hop on different social media platforms and the newest thing it's tried and true but most importantly what this allows

you to do and why it's so important to share for me is it allows you to grow in a way that isn't attached

to time because your channel and your content can work for you when you're not working if you do it in this very

strategic way so as a reminder if you want to know how to monetize your knowledge online I have the 10 steps to

scale your skill set and 10x your impact without trading time for money just comment below this video with give me

the guide and we will drop you the link to download it or you can click the link in the description below this video to

go grab it as well thank you so much for watching and if you really want to see a real world example of this I highly

recommend you check out this video with a case study of one of our clients who actually generated over a million dollar

in one year with less than 4,000 subscribers on his channel and it grew exponentially from there it's pretty

amazing check that out next thank you so much for watching and I'll see you in the next one bye