How to Make a Killer YouTube Intro to Blow Up Your Channel
Creating a successful YouTube intro is crucial for capturing viewer attention and boosting your channel's growth. Many creators have experienced viral success from a single video, but the first 20 seconds can make or break your video's potential. Here’s a step-by-step guide to crafting an intro that hooks your audience and keeps them watching.
Step 1: Nail Your Title and Thumbnail (TNT)
- Your title and thumbnail are the first things viewers see and decide whether to click.
- Avoid treating them as an afterthought; invest time to make them compelling and intriguing.
- Titles and thumbnails set expectations; your intro must meet or exceed these to minimize viewer drop-off.
- Take days or weeks if needed to perfect your TNT, as confirmed by creators like MrBeast and Coffeezilla.
Step 2: Perfect the First Five Seconds
- The first five seconds see the highest viewer drop-off.
- Use a two-step formula:
- Match your first sentence closely to your title.
- Match your first shot closely to your thumbnail.
- Example: Mark Rober’s "Egg Drop from Space" video starts with a shot and sentence that mirror the title and thumbnail, assuring viewers they’re getting what they clicked for.
Step 3: Build Curiosity, Provide Context, and Leverage Input Bias
- Create Curiosity Gaps: Open loops that make viewers want to stay for closure (e.g., "Will he succeed or fail?").
- Provide Context: Explain relevant background to help viewers understand the video’s premise.
- Leverage Input Bias: Show the effort invested in the video to increase its perceived value (e.g., Mark Rober’s mention of a three-year journey and physical, financial, and mental challenges).
- Smaller creators can trigger input bias by highlighting their dedication, such as extensive research or unique efforts.
Step 4: Show, Don’t Just Tell
- Visual storytelling is key, especially since many viewers watch without sound due to autoplay.
- Use engaging visuals that illustrate your narration.
- Plan your script with notes on what visuals to include, aiding in shot selection and editing.
Bonus Tips: Pacing and Editing
- Keep your intro engaging by increasing the pace of visuals and camera angles.
- Top creators like MrBeast change visuals every 1.4 seconds; Mark Rober every 1.6 seconds.
- Test your intro in different environments (no sound, noisy background) and with diverse viewers (including children) to ensure it holds attention.
- Cut or adjust parts where viewers lose interest.
Final Thoughts
- The intro length varies but should always follow the structure: meet TNT expectations, create curiosity, provide context, and leverage input bias.
- Perfecting your intro takes time and effort but leads to better viewer retention and channel growth.
- Embrace the process, stay consistent, and remember that success on YouTube is a journey.
For a handy visual reference to craft your intros, download the free guide linked below. Subscribe for more YouTube growth strategies and video breakdowns.
By following these steps, you’ll create YouTube intros that not only attract clicks but also keep viewers engaged, helping your channel blow up over time.
For more insights on creating engaging content, check out Mastering Script Writing: A Proven 5-Step Framework for Engaging Content and Mastering Storytelling: 6 Techniques to Enhance Your Content. If you're looking to monetize your channel effectively, see our guide on How to Monetize Your YouTube Channel from Day One: A Comprehensive Guide. Additionally, learn how to grow your audience with How to Grow an Online Audience from Scratch: Insights from a YouTube Success. Finally, for tips on writing engaging scripts, refer to How to Write Engaging Scripts Like Top YouTubers.
this is how to make a killer YouTube intro to blow up your Channel watch closely because many creators got their
big break from a single video going viral and while your next video could be the one that blows up your Channel all
of its potential could be wasted on the first 20 seconds but what makes a good YouTube intro what do these successful
creators know that we don't the best YouTube intros follow four simple steps in this video we'll walk you through
them all the first step is the one that is by far the most important and yet also the most overlooked you could have
the funniest most beautiful most perfect video in the world but if no one clicks on it in the first place no one will
ever see it which is why step one of making a killer YouTube intro is to nail your title and thumbnail most of us come
up with a video idea script the video film The Video Edit the video upload the video think oh yeah I need a title and
thumbnail and then slap something together and hit publish this is a self-centered way to approach YouTube
you're thinking like you not like your audience your audience doesn't see your funny a beautiful perfect video all your
audiencies is a title and thumbnail and if they're not interested in the TNT no matter how good your video is they won't
watch it your video won't blow up and your channel won't blow up oof instead to make a truly killer
YouTube intro take the time to craft a compelling intriguing TNT first because your video's intro has one purpose and
one purpose only to meet and exceed the expectations set by your title and thumbnail and recently Mr Beast
confirmed the exact same thing with coffeezilla essentially your title and thumbnails set expectations and at the
very beginning of the video to minimize drop off you want to assure them that those expectations are being met you
can't meet the exploitation set by your title and thumbnail if you don't have a title and thumbnail in the first place
finalizing your TNT may take days or even weeks but it's worth taking the time to get it right because like Mr
Beast is fond of saying people don't click they don't watch after you're 90 confident you have a TNT people will
click on you're ready to move on to the most crucial part of your entire video the first five seconds this is the part
of your video that sees the biggest drop off but if you can improve attention in these first five seconds you will by
default improve the retention of the entire video to do this the most successful YouTubers apply a two-step
formula into the first five seconds of each of their videos first their first sentence matches their title and second
their first shot matches their thumbnail let's take a look at an example check out the title and thumbnail for this
video from Mark Rober in the thumbnail there's an egg held above Earth on this black Rod the primary colors are blue
white and black the title of the video is egg drop from space now let's take a look at the first five seconds of the
video this is face and this is an egg moments before I attempted the world's highest egg drop did you catch it the
very first shot practically matches the thumbnail there's an egg held above Earth on a black rod and the primary
colors are blue white and black and Mark's first sentence this is space and this is an egg moments before I
attempted the world's highest egg drop very closely matches this title Mark Rober isn't the only YouTuber to utilize
this formula top YouTubers like Mr Beast Mr who's the boss and Michelle carray all do the same thing to meet the
expectations set by your title and thumbnail your first five seconds don't have to match your TNT word for word and
pixel for Pixel but it should be close enough to assure your viewers that your TNT wasn't clickbait and that they will
receive what they clicked for speaking of clicking things now would be a good time to well you know the rest after you
have your first five seconds planned out you can move on to the rest of your intro and this is where it gets
interesting intro length is something that varies between YouTubers Mr Beast keeps his intros at 25 seconds or less
Mark Rober has intros up to 45 seconds long and Mr who's the boss likes to keep his intros under 10 seconds but
regardless of intro length the best creators in the world follow the same structures in each of their intros after
meeting the exploitation set by the title and thumbnail in the first five seconds they use the rest of their intro
to create create one or more curiosity gaps provide the relevant context and setup and leverage input bias to see
each of these components in action let's take a look at Mark rober's Egg Drop Intro after matching his title and
thumbnail Mark creates his first curiosity Gap this is space and this is an egg moments before I attempted the
world's highest egg drop by mentioning that this shot was taken moments before he attempted the world's highest egg
drop Mark opens a loop will he achieve the world record or will he fail as humans our brains are wired to Crave
closure when open Loops like will he get the world record or introduced our brains go wow I could really use some
closure right now and it prom says to stick around and get answers an unclosed Loop doesn't have to be a big mystery it
can be as simple as promising a three-step formula because we'll want to know what the three steps are orb learn
something out because you'll want to see what's behind the blur either way to grip your viewers attention and send
identifies them to keep watching create curiosity gaps so we're five seconds in and Mark has already matched the
expectations set from the title and thumbnail and created a curiosity Gap he's off to a phenomenal start now it's
time to provide context now in an egg drop competition in case you never had the chance to do it yourself in school
the goal is to build a contraption that can protect a raw egg from breaking when dropped from the tallest type possible
so my original plan was to drop an egg in a Contraption I built from the world's tallest building but humans are
always building taller buildings so if I really wanted to Future proof this record I realized I would need to go all
the way to the top and straight to outer space at this point we've met the excitation set by the title and
thumbnail we've created a curiosity Gap and we've provided context into what an egg drop is in the first place and why
in the world he's doing one from space this alone could be the basis of a good YouTube intro but the best YouTube
intros don't just meet the expectations set by the tunnel on thumbnail they exceed those expectations and to do that
they leveraged something called input bias which is the idea that the more effort we put into something whether
that be time or energy or cost the more we'll value it as an example of input bias if we pay 50 for a bottle of wine
we'll value that more than if we paid twenty dollars for that same bottle of wine watch how Mark leverages input bias
and the rest of his intro here and when I started on this journey three years ago I knew if I could draw my experience
of Landing stuff on other planets I would be guaranteed the record but what I didn't know is this would be the most
physically financially and mentally draining video I would ever attend this is how Mark not only meets the
expectation that he'll drop an egg from space but exceeds that expectation by showing just how much work was put into
his video he specifically mentions that the journey took three years and that it was the most physically financially and
mentally draining video he would ever attempt as a result you as a viewer value the video more more and thus are
more likely to continue watching and if you're a smaller YouTuber who's not yet making the big bucks don't worry you
don't need to go to space in order to trigger input bias all you need to do is show how much effort you put into your
video maybe it's by the high level of editing maybe it's by mentioning that you spent seven days straight
researching for the video or you did something few others would be willing to do whatever it is make sure you get it
across early the sooner you show the effort you put into your video the sooner people will value your video and
thus the more likely they are to stick around and not click away so you're meeting the expectations set by your
title and thumbnail and you're creating curiosity gaps providing context and leveraging input bias the ingredients
for your killer YouTube intro to blow up your channel are all there but it's how you put them together that takes an
intro from just okay to truly killer when it comes to the final construction of your intro the biggest thing to keep
in mind is to not just tell your viewers it's going on but show it happening but the adoption of YouTube's auto play
feature is not uncommon for someone to view a video's intro without sound so to pique a viewer's interest and keep them
watching your intro should be captivating enough to draw someone in even if they don't hear a thing when
Mark Rober provides context about what an egg drop is he's not just sitting at a desk telling him about it he's showing
you examples and when Mr Beast lists the events in his version of the Olympics he shows clips of each one killer intros
don't just tell you what's going on they show it happening so as you plan your intro go through your script and write
down what visuals can be used to show what you're talking about these notes will become part of your shot list
helping you capture the right footage or create the right visuals to hook your viewers from the very beginning and when
it comes time to edit together the different shots and visuals you've created for your intro pacing is crucial
because when you're watching a YouTube video Once you enter full screen mode your pretty much in the decision to
watch the video has been made but in the 20 seconds before you click that button you're subject to a lot of distractions
so to keep their viewers locked in the most successful YouTubers front load their stimulus by increasing the pace of
their Clips visuals and camera angles during the very beginning of their video in his intros Mr Beast changes visuals
every 1.4 seconds Mark Rober changes visuals every 1.6 seconds how do you know if your intro is the proper pacing
watch your intro again and again and again watch your intro in a noisy environment watch her intro with no
sound get your seven-year-old cousin to watch it if you don't have a seven-year-old cousin borrow one if you
or these seven-year-old you stole Look Away get distracted by a loud noise or look at your phone you can expect
everyone else to as well go back to those sections and make changes or cut them out completely I know this may seem
like a lot of work to put in for 20 seconds segment in a video and it may feel hard so if there's anything you
should take away for how to make a killer YouTube intro to blow up your channel it's make your title and
thumbnail first use the first five seconds to match the expectations set by your TNT use a rest of the intro to
create curiosity gaps provide context and leverage input bias in front of the stimulus while you show don't tell if
it's helpful you can even download this visual as a reference for every intro you make I'll put a link to download it
for free below take your time to get these things right and you will see better results and in the meantime learn
to love the process this whole YouTube thing is hard there are going to be videos that we pour our hearts and souls
into that just never take off and they're going to be videos that we just throw out there that for some reason get
picked up by the algorithm it's enough to drive you crazy but if you're crazy enough to stick with it you don't have
to wait for some future arbitrary subscriber count you're already a success right now the subscriber count
it'll come later it's just a matter of time if you like this video and you want more YouTube breakdowns like these hit
that subscribe button and smash that thumbs up otherwise thank you so much for watching and I will see you in the
next video [Music]
Heads up!
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