How to Build a Scalable, Cost-Effective Cold Email Infrastructure for Better Deliverability

Most people sending cold emails are burning through cash and they don't even realize it. They're spending $7 per

inbox on Google Workspace, sending a few hundred emails a day and wondering why nothing's landing or they can't get a

client. The brutal truth is your emails probably aren't landing in the inbox or you're simply just not sending enough.

They're going straight to spam or just getting blocked completely. And you can't scale your outreach if every inbox

is going to just keep constantly costing you more money, especially when that inbox is useless if the emails don't get

delivered properly. And this is the part on YouTube that no one even talks about. So just for a second, forget your

templates or your subject lines or your offer. Because if your emails aren't even reaching your prospect's inbox,

none of that matters. From what I've seen, I'm the only person that's actually running my own email

infrastructure. warmed inboxes, my own dedicated IP deliverability tested inbox placement dialed in. And today I'm just

going to show you exactly how I do it so you can scale your outreach properly without getting robbed by Google or

landing in spam. Just basically how to do it extremely cheap and extremely effectively. So, let's get involved.

I'll show you the setup and how to do it later in the video. First, I just want to debunk a few myths, right?

Deliverability isn't just about avoiding spammy words or it isn't just about spin tax. The real factors are how warmed up

your inboxes are, how old your domain is, the IP that you're sending from, are the DNS records set up correctly.

There's a whole bunch of different factors. It's not just what your copy is, what your subject line is, how many

spam words you have in there. So if I just show you this um this is a test I done with Mailcale using their

infrastructure and this was just literally the weekend just gone um using my own infrastructure. Now just a quick

disclaimer obviously take this with a pinch of salt right it's not 100% accurate but as you can see obviously 43

landing in spam here out of only 853 I sent double and only two landing in spam with my own infrastructure right now.

Yeah, again a disclaimer. Take this with a pinch of salt. It's not a direct true representation of how your inboxes or

how your emails will land. Um, but it gives you some sort of vague idea. Right now, imagine doubling this. It probably

would be at 90% and it would be at 10% or so landing in spam. And that's not good enough. That's still what 43 people

there that I haven't been able to reach and who could potentially even 10% would have um got them on a call potentially

right and there's four people if my math is right which it is four people I've missed out on right potential money

leaving on the table so that just shows how important it is to get your deliverability right the more people you

reach the more chance you have of getting on a call with them the more chance you have of closing a d closing

in that deal, the more money you're potentially going to get. Right? But that's just a sort of

representation or an example of of my infrastructure compared to the likes of male scale. Now, I know there's people

out there um people like me who talk a lot on YouTube and try and help a lot of people out and also um charge for you

like a community or an online course to help people. I know there's people who do the same who say, "Oh, just get

Google Workspace." But if you were to look at this, Google Workspace £5.90 per user,

which is probably about $7. Outlook is £849 per user. You can't scale like that, right? So, if you've got 10

mailboxes, that's £59, right? 10 mailboxes with Google Workspace is £59. You can send 300 emails a day with that.

Are you going to be able to get your first client really quickly doing that? Absolutely not. Okay. You need to have

100 emails, right? No, you need to have a minimum of 50 to be able to scale and send at least 10,000 emails a month. Are

you going to get clients like that? Absolutely. Meetings booked, um, positive reply rates, your chances of

actually closing a client and getting five, getting a lot more money per month is a lot more on my infrastructure

compared to Google Workspace or stuff like that. So I suppose enough chat I'll actually show you how it's done. So all

you need is two things. You need spark post and MX routt. Now the reason I have these two is because spark post is going

to send the emails out. It's going to be our SMTP server, but we need still need something to receive the emails. And

Spark Post doesn't allow you to set up your own inboxes per domain. So we have to set up something. We have to we have

to use an infrastructure to actually allow us to set up email boxes within a domain and allow us to receive emails.

Now, if you're aware of instantly, you actually get a uni box. So, you'll be sending the emails instantly. How do I

describe this? So, instantly will be sending out the emails on your behalf or on Spark Post's behalf. So, we'll be

sending out instantly. We'll send out the emails from Spark Post and then when emails come in, they'll be landing in

the your your personal inbox for whatever inbox it is that you send the emails out with, but it'll all be

landing within instantly's Uni Box. So, you've got everything unified for you to actually reply uh track, you know,

whatever it is you need to do. Well, reply with with emails is all you need to do.

So you still here are running the risk of um you know coding deliverability. You

need DNS records set up absolutely perfectly. So that's your SPF, DKIM and DMARK. SPF is literally just to like a

signature. No, DKIM is your like a signature to show that you're um verified to that uh email address.

Um, SPF is like is to send the emails and the demark is your sort of security policy, so to speak. You don't actually

need to worry about them really or what they do, but I'll just show you how I do it. So, I'll log into Spark Post EU

because I'm based in the EU and I'll show you what this dashboard looks like.

You can see my summary report how many emails I sort of send per day which seems to be around

1,100 1,300 etc etc. So um oh no this is a time so every two hours I

send 1,300. So I'm sending quite a lot a day. So if we actually see how many I send a day. Okay. So,

this is one day, one random day last week. I send 4,000 emails a day, right? I'm going to do a video soon about the

amount of money I made last week from scaling my outreach. Um, so you'll see that coming on the on the channel soon.

But if you want to make money, you need to reach out to more people. Cold email is a volume game, okay? It's law of

averages. The more people you reach to, the more pe the more likely you are to get a yes, the more likely you are to

get them on a call, the more likely you are to close that deal, the more likely you are to get 5, 10, 15 clients a

month. Easy as that. But how do you do this cheaply? So, I use something called spark post. Now, if we go on the spark

post pricing, my advice to you and some of people in the community is to get a dedicated IP. So, pay $75 per month. You

can send a h 100,000 emails a month, which should be more than enough. um and get a dedicated IP because Spark Post

won't suspend you. You are in full control. The reason they suspend you if you were on say a shared IP, something

like this, is because instantly's warm-up feature, which you'll probably be using to warm up your email inboxes,

they send, you know, they send sort of the same email to different people, right,

to their warm up their their own warm-up pool of inboxes. Now, some emails seem very similar. It gets flagged with spark

post. they think this doesn't look right. Um, that's suspending. You can obviously get it unsuspended by just

mentioning that you were warming up your inboxes using um a third party warm-up tool that have sort of the same inboxes

today. It will make complete sense to them. But to to just, you know, to not come up with any issues, you want a

dedicated IP and that is just going to have full control over your sending. So you press select and you'd get set up

and it would bring you to something like this. Okay, you'd get your SMTP settings which

you'd put into a spreadsheet, etc., etc. So, we've got everything ready in terms of our sending SMTP server, but we need

somewhere where we can just set up unlimited inboxes. So, this is where this comes in. You'll be able to host

your domains. This costs $49 for the year. Unlimited domains, unlimited email accounts. So, just the same as Google

Workspace, you'd set up a you'd buy a domain and you'd set up three um three mailboxes that would cost you $21, let's

say. But with this setup for $75 per month, you can have unlimited. So, let's say you buy 10 domains, you've got 30

email accounts there, or 30 to 40 email accounts there that you have for $75 a month. So, you did that with Google

Workspace. That's $210 per month. Okay, so this is the cheapest and most effective way you'd get started and

it would look a little bit like this. This is what you get set up with. So you go into domain setup. You'd buy your

domain and say namecheep or something like that and you'd put it into here and you just um set up a domain. You'd add

new. You'd add it in here. Then once you've added the domain, you go into email manager, email accounts, create

account, and you just create an account like that. create a password and and press and press create account. Easy as

that. Okay. And you've got your, as you can see here, I've got a load of email accounts set up. Easy peasy. Now, one

thing is that we're going to have to set up the DNS records. Again, with Google Workspace, that will take you at least

10 to 20 minutes to set up the set up all the DNS records and get it set up. So, what do I do? I automate it. Now,

the way this works is that you'll go on to Namecheep, you log in, you go on domains, and you search for a domain.

You find a new domain. Once you've bought it, you'll go into here or say once

you've bought 10 domains, whatever it is you want. They cost about 8 quid, I think, per domain. So, it's still a bit

of an investment, probably about $100. But once you've bought it, you'll go into here, you'll press one, run

once. What this will do will add that domain into Spark Post. So automatically we'll add it into here so you don't need

to do anything. It will add the bounce domain as well which is great for

deliverability. It will update the DNS records within NameCheep and it will verify the domains. So before you know

it, you've got um your domain set up with all the correct DNS records. You've got everything added in

here. All you then need to do is go into here, add the domains, create the email account, put them into a spreadsheet,

which I'll show you what it looks like right now. You'll click into this or you'll download it with the CSV is

probably better. But if you click into this, I sort of look, you'll every time you create an email, you'll put it in

there. Obviously, this is within a Google Sheets or Excel spreadsheet. You'll get put the first name, last

name, the username, which is just the email address, and the password that you created when you've created an account.

this password here. You press create account and it will give you everything. And essentially what you do is you just

fill it all in. The SMTP password is the API key is your API key. And you literally just go on to instantly you

press add new. IMAP SMTP bulk import. You download the CSV. You drag it in there and it adds in every single email

account. Right? So let's do some maths. How much is a domain? Centrics ai.com.

Okay. For some reason, nothing's working right now, but uh I think it's about £8 per domain. So, let's say £8 and you're

going to buy 15. That's 120 quid. Okay. So, 120 quid for your for your domains, which you'd have to do anyway with

anyone. Okay? So, you'd have to do it with Google, whatever it is. you still have to buy the domain. So, we've bought

a we've bought 15 domains, cost us £120, maybe about $150. Then, we we've bought MX Routt,

which is another $49. So, let's say that's $200 and that's it. So, $200 one off and

then $75 a month. So, it's $275. You've now got probably over 50 email accounts. You've got everything

set up really quickly with the automation and you've added them into instantly. Now, let's say you had to do

that with Google Workspace. It's $150 for the domain plus $210 a month. So, you're at

$360 already with $210 coming out per month for that's just for 30 inboxes as well. That's not scalable, guys. If you

want to scale and you want to completely um increase your chances of closing a client and you want to get a client so

much quicker, this is what you need to do. You need to buy your domains, set up the DNS records automatically using an

automation like so. Get your um whole deliverability infrastructure correct, use a dedicated IP, get them added into

instantly, warm them up for 3 weeks, happy days. You're going to be absolutely flying. And the great thing

is you can just if you wanted to, you can get clients onto it. You can set this up completely for them for full

done for you service if you're selling a lead gen. Get everything set up for them. Increase the price a little bit.

Bish bash bos. Bob's your uncle. Fanny's your aunt. Happy days. Money money money. Scale scale

scale. That's about it. But yeah, that is it. That's my that's my email infrastructure. Um, not many people are

using this at the moment. A lot of gurus are telling you automation gurus are telling you to reach out with Google

Workspace and Outlook. It's pointless, right? Outlook maybe that might be a good idea if you had the money because

Outlook to Outlook would be great because Microsoft a bit harder to land in the inbox. Google piss easy. You can

easily land in every single Google. So for some reason why people are telling you in their communities which I've

heard a lot about to sign up to Google Workspace is absolutely pointless. Please don't do it. Use this

infrastructure instead. It will get you exactly the same. No, it won't. It will get you much better results. You'll land

in every single Google inbox. Outlook's a little bit tougher, but it's a sort of hit and miss at the moment. But that's

the thing. Templates themselves and offers aren't what's going to get you clients. Landing

in the inbox is, and that's why the people who actually know this stuff and understand this stuff will beat the

people that don't, and will do it a hell of a lot quicker, too. If you guys don't know me, I'm Ben, the no fluff, no guru

nonsense, just real systems that actually work. I'll see you in the next one.