How to Build a Million-Dollar Ghostwriting Business: Marcos' Blueprint for Success
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Introduction
Are you an introvert wondering how to break into the world of online business without having to sell? Look no further! This article delves into the inspiring journey of Marcos, who transformed his life by creating a million-dollar ghostwriting agency in just two years. Through pure determination and a unique business model, he has shattered the misconceptions that introverts cannot thrive in the entrepreneurial space. Let’s explore how Marcos did it, the framework he used, and how you can implement similar strategies to achieve your business goals.
Understanding Ghostwriting
What is Ghostwriting?
Ghostwriting refers to the act of writing for someone else, where the writer's name does not appear on the finished product. This can include various forms of content like books, articles, social media posts, and more.
In his own words, Marcos describes ghostwriting as the process by which authors, entrepreneurs, and social media influencers outsource their writing tasks due to time constraints or lack of expertise.
The Business Model
Marcos focuses on writing tweets and threads for clients, particularly entrepreneurs, coaches, and educators, helping them connect with their audience effectively. By repurposing content from existing videos and podcasts, he significantly increases the value provided to his clients:
- Twitter Posts and Threads
- Long-Form Articles
- Social Media Content Creation
- Client Video Repurposing
Marcos' Journey: From Zero to $65,000 a Month
The Early Days
Marcos begins his story at the age of 19 while at Army basic training. Here, he was introduced to the idea of making money online through day trading. This experience opened his eyes to various business opportunities, including dropshipping, affiliate marketing, cryptocurrency, and blogging. But, it was the world of writing that resonated with him, as he realized he was naturally inclined towards it due to his introverted nature.
The Shift
Despite many failed attempts, Marcos discovered ghostwriting through Twitter and experienced a pivotal moment. Finding clients who needed help to monetize their content became the cornerstone of his business model.
First Clients and Scaling Up
After landing his first clients through platforms like Upwork, Marcos knew the importance of social proof. He consistently gathered testimonials and case studies to establish credibility:
- Cold Outreach via DM: He sent out hundreds of DMs to potential clients to generate interest.
- Referral Marketing: By providing great results, he turned his clients into referral sources, expanding his client base rapidly.
Reaching New Heights
Once he found success with a few clients, Marcos optimized his approach, integrating a system he termed the Closer Framework. This framework allowed him to keep client calls structured while building genuine relationships aimed at helping their businesses succeed.
Key Strategies for Introverted Entrepreneurs
Finding Clients
Marcos emphasizes three essential DM strategies:
- Cold DMs: Direct outreach to potential leads who aren’t familiar with you.
- Warm DMs: Engaging with people who already show interest in your content.
- Hot DMs: Responding to inquiries from potential clients already interested in your services.
Closing Clients
Close deals by being authentic and focusing on how you can genuinely help potential clients. Use frameworks to guide these conversations, stressing measurable outcomes that demonstrate value.
Implementing and Maintaining Discipline
To ensure sustained growth, Marcos advocates shifting from tactic hunting to disciplined implementation:
- Consistency is Key: Dedicate yourself to performing tasks daily.
- Building a Brand: Develop a personal brand to attract clients.
Building a Team
As his business scaled, Marcos realized the need for hiring. His approach to building a team was simple yet effective:
- Post jobs on platforms like Twitter.
- Conduct writing tests to assess talent.
- Select team members who best align with your business culture and values.
Tools for Ghostwriting Success
Marcos uses several essential tools to streamline his operation:
- Google Docs and Google Sheets: For documentation.
- Hemingway App: To improve clarity in writing.
- HypeFury: To schedule tweets and manage client accounts.
- Notion: For project management, team collaboration, and client dashboards.
Standing Out in the Market
Differentiation Strategy
Marcos transformed how clients viewed ghostwriting by focusing on outcomes over follower counts. His unique proposition revolves around helping clients monetize rather than merely accumulating followers.
Getting Started as a Ghostwriter
Two Approaches to Start
Marcos provides two distinct pathways to enter the ghostwriting arena:
- Low-Cost Entry: Start by engaging with the Twitter community, learning effective methods, and building your portfolio.
- Investment in Training: Consider purchasing courses to gain insights and structure your approach from experts.
A Day in the Life of a Ghostwriting Business Owner
As a CEO, Marcos outlines his weekly structure:
- Meeting Mondays: Conduct back-to-back meetings to strategize.
- Creative Days: Dedicate time to refine client content.
- Team Management: Foster relationships with team members and ensure effective workflow.
Overcoming Challenges
Marcos highlights the shiny object syndrome as an obstacle he faced. He encourages others to focus on their path and resist distractions that can lead to burnout and confusion.
Advice for Aspiring Entrepreneurs
Marcos’ Closing Thoughts
If you could take one piece of advice from Marcos as he reflects on his journey, it’d be: "Play to your strengths and stick it out. Success requires discipline and perseverance."
Conclusion
Marcos’ story is proof that introverts can excel in the entrepreneurial world, especially in a niche like ghostwriting that allows for creativity without the need for aggressive sales tactics. By embracing his introverted nature, leveraging effective strategies, and focusing on client success, he built a million-dollar business in record time. Whether you’re looking to start your own ghostwriting business or explore other avenues, remember that consistency, authenticity, and dedication are keys to achieving your entrepreneurial dreams.
this guy makes $1 million a year with a business model built for introverts ghost writing and the best part is he
did it all in Just 2 years I've never been a sales guy I'm an introvert which is why I became a writer I drove out to
Miami Florida to ask him exactly how it works how he got started and the framework he used to go from0 to $65,000
a month in just one year what I follow was called the framework when he first started Marcos was trying buing every
business model Under the Sun but he was barely making any money then he stumbled upon ghost writing and learned a secret
that would change everything the main thing that people were talking about in ghost writing is you're going to get
people followers and then I quickly realize there's a much better way to do it if I just in this video Marcos shares
his exact blueprints on how to find cloth and retain clients to build a million doll Pere ghost rating business
me yeah tell me about who you are and what you built yeah I'm Marcos I'm CEO of the birdh house uh we're a Twitter
ghost writing agency and we essentially write the tweets the threads we repurpose clients videos and we put them
on Twitter so that they can obviously go viral get views and make sales and we went Z to 65k a month in one year uh
we're looking to scale up to over a million this year so 100K a month explain me what what the hell is Ghost
writing yeah when I discovered ghost writing through Twitter I basically just realized that Founders CEOs business
owners even influencers a lot of these guys have ghost riters on the internet because they just don't have time to do
it so we go and help people Outsource that and what I ultimately landed on was coaches consultants and education
companies because these are the people that can actually help monetize faster we'll go and repurpose viral clips and
viral videos or even full videos and full podcasts uh we have long form posts which is a new thing we have articles
replies you could do spaces you can help set up spaces there's really so much that goes into it now and certain niches
have different formats of content that are going to perform the best so depending on the client we're going to
put out a majority of those different kinds of content threads posts long forms articles Etc all right so give me
a timeline of your backstory and how you get into this yeah so when I was 19 I was at basic training for the Army and
my friend actually showed me like day trading on his cell phone and this was kind of my first introduction to
internet money so I go from there and I'm trying pretty much every business opportunity Under the Sun Drop Shipping
affiliate marketing crypto day trading blogging you name it I've done it and then from there I quickly realized that
I'm a little introvert I played video games I've had a Blog I did Marketing in college and I've done a little bit of
writing I've actually been on Twitter since 2011 uh so when I chose copywriting I probably had like 2,000
bucks to my name it was it was pretty it was a challenging time but I'm the kind of person that kind of I always knew
knew that I would make more money like I always had that mindset I bought a course back then it was like 50 bucks a
month and it kind of taught me the ins and outs of the ghost writing thing it gave me an offer and after I signed my
first client for 1,000 bucks and I find a second one for 1,000 bucks I reinvested all 2,000 into a bigger
course that cost me 2,000 bucks per month so it's actually a $112,000 course so I spent all of my money that I didn't
have and it came back and I had signed a $3,000 per month client so now $2,000 month course $3,000 a month client I had
like just enough money to live the rest is history from there that's amazing yeah my favorite part about marcos's
story is that he chose one idea and stuck with it until he hit a million dollar a year but it was never easy it
required having the right idea and studying other businesses that paved the way before him if you want to do
something similar to Marcos but you don't have an idea or you don't know exactly where to start you can download
our free report of 50 plus real world product High services in this report you'll learn exactly how 50 Founders got
their ideas how they grew how they got customers and lots more and then if you're really serious about starting
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change their lives just head to the first link in the description and you can download the report 100% free all
right let's get back to how Marcos got his first customers let's talk about how you got your first client and how you
scale it to 10K a month specifically how did you do it yeah my first ever clients were from upwork from there I always say
you have to kind of Stack your case studies and stack your testimonials so I took that job and used it as social
proof for my Twitter DMS and I was sending out 100 200 DMS a day had it all in my notion following up and that took
about a few weeks before I kind of really landed some interest and I was able to sign my first 1K a month CLI I
didn't get the best results at the time but what I did get was he sent me a message and it said like I got seven
free trial subscribers and I was like got testimonial so then I'm using that in my DMs to other software Founders and
eventually I landed my first 3K a month client which was a big deal for me and that was a a coach and we crushed it for
him this was the first time I really crushed it for someone viral every week and not only that what I realized is it
drove sales and I was like okay he's paying me 3K a month and this thread probably made him like 20 30k so it's
was like okay well he just made enough money to pay me for 10 months so from there it was like referrals in inbound
it was I just focused on getting my clients good results so the referrals would come in my audience was building
at the time I think at the time I was going 3K 5K followers I think I had 10K followers after like eight months in
business and then from there it just been compounding ever since yeah you talked a lot about how to get leads but
how to actually close clients yeah this is a tough one cuz I've never been a sales guy I'm an introvert which is why
I became a writer and I'm sure a lot of people watching are introverts and that's why they do these kind of
introvert Ed businesses right so what I followed was called The Closer framework what it allowed me to do is have a
framework to follow hey why you on this call and kind of take them through a little bit of a journey on the call but
ultimately what what I've really come down to is if you can just get on a call tell someone how you actually are going
to help them and be honest and be a human most of people actually Vibe with that and if they don't Vibe with that
you probably don't want to work with them anyway sales is really just about conviction so if you actually believe in
what you're doing can actually help someone make more money it's pretty easy to sell yeah you grew this super fast it
went from like 1K to almost 15K really fast how can someone else who's watching do something similar yeah so this is
what I was doing and this is also what I actually have clients do or their teams it's cold warm and hot like I said I was
sending 100 to 200 cold DMS a day so that's number one and that's really just saying hey giving them a compliment
based on checking out their profile giving them your offer and then saying hey if you're interested let me know if
not you're good don't even answer you don't want to be kind of too pushy and then what's called warm DMS it's just
essentially dming people who are following you engaging with your content Etc it all starts with kind of creating
content on your Twitter you always want to practice what you preach and then what's called hot DMS which is the
people who are already interested they're dming you first they're saying hey I'm interested right so using those
three and having a happy balance that's how you can really accelerate the clients that you land so it all starts
with making content sending cold and warm dmms and getting the inbound leads and it compounds very fast like 100 DMS
200 DMS a day two to three tweets a day including like a thread and you're golden from there so you're doing well
you got like $10,000 $15,000 a month and then you go to $50,000 a month what what how did you do that yeah so it's really
two big things um number one is having kind of a mindset shift from tactic hunting to actually implementing so
tactic hunting especially what we just talked about would be you're trying to plan out what am I going to write how am
I going to send DMS what's going to be my script the implementing is actually going out and doing it and doing it not
just once not just for a week but for 6 months 12 months straight and doing it every single day that's the implementing
piece that really helps it compound cuz in the back end you're actually delivering your servicing like I said
getting referrals and getting leads inbound but then also doing the outbound and when you combine those you kind of
create a flywheel and then honestly after 10 20K a month I'd say every business has kind of a different point
where you have to ask yourself do I want to be a solo preneur or do I want to be an entrepreneur and that's when I
decided to start hiring team members and building a real business under a real business name now we're doing about 70k
a month and our margins are about 60% we have two senior writers one Junior writer I have an ops manager who was my
real employee number one she was my assistant now my ops manager and then I have a sales representative as well so a
team of five six if you include me all right well let's talk about building a good team how to hire good people so
that you don't have to work on the business all day right so what I did is I I put out a tweet I'm looking for my
first writer to join the team and help me out and I essentially gave four or five different people a prompt and I was
like write a thread write a Twitter thread and I just picked the best one and then from there I'm like you're on
board I also kind of picked the person who who vibed with me the best from from a culture perspective so who am I going
to Vibe with who actually has the talent and really thinking of them as a partner not an employee all right let's talk
about tools what tools do you use to run this business yeah so I use all the basic stuff obviously Google Docs Google
Sheets but further than that I use Cana for design we use Twitter of course we use Hemingway is a really great app
that'll help you with your writing it'll show you which level grade you're writing at and help you dumb it down and
make it simpler we use a tool called hype Fury to go and schedule all the tweets and we can schedule them there
for clients and you can actually have client account access without actually being in the client's account and then
we also use notion which is where we have kind of our company dashboards crms client hubs everything like that so I'd
say those are really the main tools all right let's talk about competition starting a ghost writing business is
seemingly easy how do you uh differentiate from your competitors when I started the main thing that people
were talking about in ghost writing is you're going to get people followers and then I quickly realized there's a much
better way to do it if I just make somebody more money than they pay me then I'll have a client forever so I
differentiated my offer to I'll help you not only grow on Twitter but the growth is more of a byproduct I'm actually
going to help you monetize with Twitter so it's a dumb for you monetization service if you just learn business
principles and then you learn writing you can kind of offer that to anybody yeah so a lot of people love the idea of
ghost writing can kind of sit behind your computer and write for a living how would you recommend someone to get
started with ghost writing yeah so there's really two ways to do it there's the I have no money way and there's the
I have money way the I have no money way is actually go on Twitter and be a user start to follow people that are going
viral and follow people that are actually writing great content study what they're doing do it for yourself
use yourself as the case study and then use that to do the the DMS the paid way would be to buy a course and I always
say this when you buy a course just copy exactly what they tell you the most important thing is to do it yourself and
actually build yourself a bit of a personal brain because what I quickly found out is if I was reaching out to
somebody with more followers than me they'd be like well I have more followers than you why would I you so
you have to do it for yourself and then you can do it for other people yeah so we're here in your beautiful Miami
apartment tell me about what a day in the life like is for a ghost riding business owner yeah so I I guess I theme
my days I kind of stole that from I think it's like Jeff Bezos if it's like a Monday I step back my meetings uh
usually have between 12 and 15 meetings on a Monday so I'll go straight from 7:00 a.m. to 5:00 p.m. uh and just
meetings for those days and then I'll go to Jiu-Jitsu at night or something and then Tuesdays I like to have just like a
blank calendar and those are usually the days where I'm going to sit down and edit some client content because I'm
still acting as as Chief editor or I'll go out and maybe Source some new clients or I'll talk to the team or work on the
business Wednesday again it's usually a call day/ content day and now as I'm stepping out more as a CEO I try to
spend a lot more more time thinking I try to go on locks and stuff like that but yeah again I say a majority of my
time is either in or on the business and I don't really do a ton else I know we live in Miami but I don't really go out
I don't really party or anything like that so I'm usually just either working in around my business or I'm going to
like go to Jiu-Jitsu at the gym watch TV play video games do something basic I'm pretty chill dude have you experienced
struggle was shiny object syndrome like being online and you see people flexing Rolexes and Lambos and you just feel so
inadequate and just seeing everybody do something new and you're always just peeking out that might be better that
might be better but what I ultimately Learned was once you can finally shut that out and stick to one thing and
actually fail through it and and keep going find your itty bitty bits of success and again continue to shut out
the noise cuz again even at 2K a month 3K a month 5K a month 10K a month you're still seeing all that stuff it's not
like it just goes away ultimately being able to have the self-confidence to stick through the trials and
tribulations I think that's that's the ultimate that's the ultimate thing okay last question that we asked to all the
founders we interview if you would could have any advice for young Marcos getting started out or anyone getting started
out on a business what would it be I think the number one thing I would tell my younger self is play to your
strengths and have the discipline to just stick it out because I think especially at first being an introvert
and like I used to play video games and stuff like that I I used to try to do things I wasn't good at sales video
streaming I tried all of it if I played to my strengths which is more introverted writing stuff like this I
think that would have been a huge help and then again sticking to one thing having the discipline to focus and stick
earlier that's amazing well congrats on all your success man yeah thank you you're crushing it you as well follow
this advice and you'll have a million dooll ghost writing business peace hey everyone Pat here thank you
guys so much for watching I really hope marcos's story inspires and motivates some of you to get started on your own
thing if you're curious about doing something similar but you're still looking for an idea well you can
download that deep dive product IED Services report for free it breaks down over 5050 service-based business ideas
and tons of other stuff you'd want to know just click the first link in the description and if you're serious about
actually building something then consider joining starter story and we will help you do that much love and I'll