How I Scaled to $100K/Month with One Offer, One Funnel, and 4 Hours a Day

Hey, my name is Tim Danny in case you don't know and welcome to just a very short training I'm going to do for you.

Uh so heading here is how I scaled my business to 100K a month with one offer, one funnel and in 4 hours a day. So

that's what I personally did and that's what I'm going to show you how I did it in this very very short training. So

everything I just did I did because I wanted to build a daddy first business and you can see a couple of photos with

me and my daughter. This is my dream. Your dream may be different, but for me, spending maximum time with my daughter

is why I run the business that I run. And it's important to know your why. If you come along to this training and

you're skeptical, I advise you to quit now. I've stopped trying to change minds. I just want to show you the proof

of what I've actually done and then give you the strate strategy that I used. So, if you're really skeptical, no point. If

you're interested in everything I've shown you, I'll give you a short invitation at the end if you want help

from me personally. So, let me show you the proof cuz people love to lie on the internet. Here's 500K in 7 months. This

is a screenshot of my Stripe dashboard. You can see here, these are the orders that I'm putting through and the types

of dollar figures that each client is paying. So, obviously, there's a lot of high ticket sales. You can see 100K in

two weeks in this screenshot here. This is Sam Cart, which is one of the checkouts that I use. You can see 100K

plus every month here in this Sam Cart screenshot as well. So, again, not trying to brag, just trying to show you

that I've actually done the thing that I'm trying to show you. So, how did I get here? I'm not going to bore you with

a long story, but I uh yeah, ran a 8 figureure e-commerce business in my 20s that had over 100 employees. Crashed and

burned. Ended up uh taking a minimum wage call center job in a bank for $50,000 Australian dollars a year, which

is pretty uh soul crushing. And then whilst I was working that job, I started writing on the internet on a WordPress

blog. Uh and that was kind of cool. And then one of the uh articles that I put on that WordPress blog got shared on

Facebook and had 84,000 shares on Facebook. And that showed me what was possible on the internet. And of course

that was uh all nice, but the the fame that I got from that post died off within about 72 hours. And I realized,

you know what, likes don't actually mean that much. And you know, just going viral on social media is not that

interesting. So I kept writing on on the internet. And eventually I transitioned some of my content to a website called

medium.com which you may have come across. You can see on this screenshot here I was doing $24,000 per article on

some articles that would take me 30 minutes to write. And that was all great until Medium decided to stop paying

people money and created a bunch of drama. And that opportunity disappeared. And so then from there I went to what I

call the guru model, which is millions of offers, being on every platform, lots of lead magnets, just extremely

exhausting trying to do lots of stuff. And then I came across what I'll call my dark day, which is on one particular

day, I had 7 hours of backtoback calls. I had a sick daughter in the other room next to my office. I had a big monthly

payroll, a big tax bill that I couldn't pay. It was like 350,000 if I remember correctly. and I had to make up some of

the writing that I had missed um so that I could post that on Medium. And then I planned next month's promotions as well

all in one day. And I was just overwhelmed and I went, you know what, this is This is not

sustainable. That's when I started deciding, you know what, I'm going to simplify. There's got to be a better

way. And so what I'm recommending to you is exactly what I did here. And all you basically need is one funnel. And that

funnel looks exactly like this. One social media channel. Not two, not three, not four, not five, not being on

every platform. Just one social media channel that you build to a maximum of 5,000 followers. That is plenty. And the

goal of this social media channel is we're trying to attract buyers, not freebie seekers. One of the things that

annoys me is people go, you know what, I'll just build an audience for the next 5 years and then one day I'll figure out

how to monetize it. And what ends up happening is you end up building the wrong audience and you end up having a

massive uh list of followers that are just basically freebie seekers. So, I don't recommend you do that. Next part

of the funnel is you have an email list. Nothing new there. You channel everyone from social media to an email list. On

the back of that email list, you have one paid offer. One that is validated, that is good, that you know works. Once

you have your offer, the next part of the funnel is you have conversations, right? And those conversations happen in

the form of sales calls, direct messages on social media, or via a Google Doc offer. So, one of those three channels,

you have the conversation, and some of those conversations will turn into sales. Very, very simple. As you're

building out this funnel, you're going to do it by building with a team in mind. There's a lot of gurus on the

internet that talk about soloreneurship as like it's the holy grail. I think it's an absolute joke. Problem with

solarreneurship is you've got no leverage and you're always trading your time for money. That's fine at the

start, but as a long-term solution, it is totally the wrong way to build a business. Instead, what I recommend is

on day one, you build out documentation of everything you do. You build systems and you do those two things inside

software like Notion, which is what I'm using right now. I also recommend you build out automation using something

like Zapia and you have a proper tech stack to run this business that you are building because it makes everything

easier later on when you want to start building out a team as well. So, what are the things that you can outsource

when you have a team? It's worth knowing what these are up front. So, you can outsource admin using virtual

assistants. You can outsource the sales process using setters who book sales calls and closers who close customers

and collect money for you. You can also bazarly outsource the delivery of whatever it is that you're selling, even

if that is a service. And you can do that in a whole host of different ways. I'm not going to bore you, but you can

use anything from agencies to customer success managers to take what you've built and outsource it to them so that

they actually run it. And it doesn't mean that you do no work cuz again, that's kind of the the the BS guru

model, but it means you can do less work if you choose. And that's really interesting. So, I I would want you to

do all of that from the start and know that yes, you're going to start by yourself, but you should build knowing

that eventually you're going to outsource to these roles. Next part of this is that you get leads or you

starve. So a lot of businesses die because they just don't have enough leads and they f focus so much time on

shiny objects and planning and logos and business cards and all this that doesn't make money. And so in our

world, we focus on just getting leads. And the first step after we have a lead is we focus on getting a customer.

That's where our effort goes. That's actually our shiny object is let me sign clients as fast as possible.

So when you have leads, you can convert those to customers. And you'll do that in two different ways. You'll either use

landing pages or Google Docs, which are less effective, and you'll typically get a conversion rate of about 5 to 10%. Or

you'll do sales calls, which have the highest conversion rate of anywhere between 30 to 60%. Depending on how warm

the leads are and depending on how much time they've spent on your social media. So that's it. That's the only two ways

you convert it. I know the gurus like to make it sound as more complicated than that, but it's not. That's it. The lead

engine for all of this comes from organic social media, not ads. So, a lot of people have great business ideas and

big dreams, but they have no eyeballs at all, which means they make zero dollars. Cuz if you have a great idea and no one

knows about it, who gives a You're not making money. So, in our world, we focus on trying to get eyeballs on the

thing that we do. And even if the business idea is mediocre, it doesn't matter because if you have enough

eyeballs, you can make really good money from it. And in fact, I would go a step further and say the businesses that I've

succeeded seen succeed the most are the ones that are boring businesses that do stuff that's in saturated markets and

pretty straightforward. If you're trying to do something overly fancy or it's never been done before, you're probably

playing the lottery and you probably won't make money. So, this lead engine needs you to learn digital writing.

Digital writing is very different to traditional writing. It's all about writing, you know, good hooks, good

headlines, being concise, using basic copywriting frameworks, all of that good stuff. So, that's a really important

part of this. Next thing is you want to master one content type. So, there's, you know, videos, short form, long form,

medium form, carousels, all these different things. It's a good idea to try and get good at one of those rather

than trying to get good at all of them. Another thing you need to know about social media is that you should

temporatize what works. Too many people try and invent content from scratch, which is very hard to do. It's better to

take what's already working in your niche, templatize it, add your own spin, your own stories, etc. And you're more

likely to have content that gets shared wildly across social media. You also should share your worldview and beliefs.

And when you do that, you want to try and be one of these semi-polarizing, semicontrollian, or semicontroversial.

It's also a good idea to create some enemies and have people not like what you do cuz that shows that you actually

stand for something. And a lot of people post stuff on social media that doesn't really offend anybody. And so then

nobody pays attention. Now, I'm not saying you should deliberately offend people, but you should definitely have

people that disagree with you, and that means you're sharing strong opinions, and that's what's going to attract

people. So, I would recommend you do that. How does a digital business work? I want to show you on screen just this

quick diagram. So on the left hand side here you can see content that's on social media that leads to a nicheless

newsletter or conversations that happen in the direct messages that then leads to some sort of offer dock or sales

call. And then once you master that and you cash that to 20K per month then you can add a offer stack later on where you

have a couple of different offers. And some of these can include some passive income as well which is cool. So, what

do I personally offer to get to the 100K a month? Glad you asked. I do mostly services, and that's what I recommend

for you. So, it's things like one-to-one coaching, group coaching. I do some partner stuff where I take a percentage

of the revenue for helping someone with a specific problem. And I also do some consulting with founders, VCs, CEOs,

etc. So, a few different mixes of services make up the 100K per month. Now, the key to selling services is that

if you have a pricing pyramid like this, you'll just make more money from doing less. So, let me explain how this

pricing pyramid works. On the bottom, you have one-off offers. So, for me, that's typically like low ticket

workshops, and that helps me to qualify leads. And once someone has bought a small thing from me, I then have the

opportunity to ascend them up the pyramid. And when I ascend them, I ascend them only using recurring revenue

services, right? So tier 1, tier 2, tier three, tier four are just different levels of access to myself or they are

different types of transformations. So the transformations I do on tier one are smaller compared to the ones I do on

tier four. So on tier four, I might help someone go from $100,000 a year to $10 million a year. That's a big

transformation. Therefore, I can charge more money. On tier one, I might just help someone make their first 10K as an

example, right? And so, these are all recurring revenue products. And at the top, you've got the partner, which is

the revenue share. And you can typically only do one or two of those at a time anyway. And so, the key is that you can

ascend people up and down, right? So, what I typically see is businesses that are trying to do what I do and they have

just one offer and it might be $10,000. And so what ends up happening is they try and drive all these people

to this really high ticket offer and they end up burning leads because 10K is not affordable to most people. And also

if they don't trust you, the chance that someone who's a stranger is going to go from $0 to 10K, you know, after knowing

you for 5 seconds is pretty unlikely. So they have this one offer, they end up burning through lots of leads and they

don't make any money. So what you do here is you meet people where they're at. Some people just want to buy a $100

thing to kind of see if they trust you. Other people already trust you and want to go straight to the pyramid. So, with

me, I just meet them where they're at and I make them an offer based on where they're at. Uh, and it's very, very

effective. And so, the secret here is you've got to get good at sending people up and down this pricing pyramid. And a

lot of businesses are bad at that, which is why they only have one offer. And so, what I can do is I can take someone from

this bottom part and gradually move them up. and I can get them all the way to say tier four as an example. They might

churn as a client and then they stay on my email list, they buy another one-off offer and then they end up ascending

back up the pyramid again. So I can have the same client multiple times with this pyramid. And it's it's very very

effective. So that's what I I recommend that you do. You got to get very good at having multiple different it's it's

technically one offer, but multiple different tiers of that offer that you bring people in uh into your world on.

And then it's your job to ascend people up and down this pyramid. And if you do that, you build leverage very fast. And

getting to something like 100K a month is actually not that hard when you when you use a pricing system like this. I

want to point something out that what I just showed you was mostly based around services. Now, the gurus talk a lot

about passive income. So, they'll say, "Oh, you can do affiliates, paid newsletters, digital products, etc." And

I do those things, too, and I make good passive income from them. But you can see here, I've made a highlight. People

get confused and think passive income streams are main income streams. And that is wrong. The gurus are wrong.

These are not main income streams. They are supplementary income streams. So, it's not that I don't recommend that you

have them. It's just that I'm telling you they're not going to make you 10K, 20K, or 100K a month. It's just

It's flogged by these gurus, but it's not true and it's not reality. So, I don't recommend that you fall into

this trap of passive income income streams and having no clients and everything's on autopilot and all this

sort of stuff. It's just nonsense. So, general principles of a digital business are move fast, which means you might

have an idea at the start of the day and by the end of the day, you've already executed on it and made a sale. It also

means you don't get distracted with too many offers. You'll just have a maximum of one to two offers. You'll probably do

what I do and use low ticket stuff to qualify leads and build trust, not to make money. You're going to launch

something every single month, maybe every week, because if you don't make offers and you don't make them

regularly, you just don't make money. You're also going to pick business models where you're an owner. So, not

YouTube ad revenue share, not Substack, not all this stuff where like you're three steps removed and somebody else is

in control, but a business model where you are in control and you decide what happens. You're going to keep your

content broad and you're going to niche down on the back end with your paid offers. You're going to optimize for

lifestyle and not money. And that's again why I showed you the daddy first business at the start. In my world, it's

all about lifestyle. It's not about trying to make $100 million and buy a Rolex. You're going to pick a business

that feels effortless to you and that you're obsessed with. If you pick the wrong business and you do it because

you're chasing a trend or because you think it makes lots of money, you won't be able to sustain it for the long term.

So, with the model that I'm recommending here, you should be able to write about the topic and post content about that

topic every day for the next 5 years without burning out, without it feeling like work. And so if you chase a trend

or something that you don't really care about, you won't be able to do that for the next 5 years. So that's how we

decide what business we actually get into. You're also going to post authoritydriven content on social media

because when you do that, it makes selling much easier. Instead of selling, you just ask people, would you like this

thing? Yes or no? And it's a much nicer way to kind of exist in the world. You're also going to use gentle urgency

plus scarcity with every offer that you make to give people a reason why they need to buy now. Because if they don't

have a reason to buy that now, they're not going to do it. And this also means we're not going to have a website

because an always open website that has all these offers that people can just, you know, buy whenever it's convenient

for them means that there's no reason to and so they won't and you'll end up with a bunch of tire kickers. So there's no

website in this model at all. We use Google Docs, we use landing pages, and we use email. No websites, no always

open, none of that nonsense. So, that's what I call a digital business. Now, I want to give you a quick invitation to

join Fearless Money Makers, which is essentially just personalized help from myself and my business partner, Todd.

The goals of Fearless Money Makers is to add 20K per month for what you're already doing. Doing that at 90% profit

margins, ideally at 4 hours of work per day, because we're all about lifestyle in our world. And so if you have a

business already, and I know some of you do, then Fearless Money Makers will fold directly into that existing business so

you don't stop making the current cash that you're already doing. And if you don't have an existing business, then

you're going to save heaps of time and make your first 20K much faster than you could uh buy yourself. Typically, I

don't see people succeed going in a loan through trial and error error because they eventually get frustrated and they

just give up. So this invitation to fless moneymakers is all about saving time and actually just doing it right

now with a practitioner like me and like my business partner Todd. I think courses are mostly a waste of time. It

just you end up drowning in information and what Fearless Money Makers is all about is just action and working with

myself and Todd to actually get there faster. So that's what we uh what we really care about. I don't want to bore

you with a bunch of testimonials, but here's some recent wins on screen that you can pause and have a look at if you

really want to. The bottom line is people win when they work with me because I know what I'm doing. I've been

doing it for the last 11 years and I've got a billion plus content views on social media. So, I know how to generate

leads and get people's attention ethically. Uh, so have a look at those if you want to. If you want to join, all

you need to do is email timdenning.com and say, "Let's build together in the email or the subject

line and then I'll help you figure out from there for a good fit." I hope you enjoyed the training. I hope that helps

you with your digital business and thanks for watching.