Complete Guide to Scaling Profitable Print On Demand E-commerce Stores

over the past year my team and I have had the absolute pleasure of getting to work with thousands of students from all

around the world sharing our experience of what it took for us to grow eight different brands from Zer to a million

dollar plus and the results have far exceeded our wildest expectation they're people just like you or I people who

have gone from0 to $889,000 in a matter of weeks or somebody else who went from 0 to $35,000

in sales in just 6 weeks people are doing1 ,000 months this person did €12,000 in just under four months this

person is now up to doing over $220,000 a month and it took them just 3 months to get there and the list goes on and on

now the new opportunity that you find in front of you is the culmination of a year-long massive group effort including

an incredible team of 15 people who have been working day and night Gathering feedback from thousands of students

going through hundreds of hours of coaching calls and we've invested 50 ,000 Plus in production to bring to you

what we believe is the most comprehensive e-commerce training available anywhere in the planet

completely for free and I'm so confident in being able to say that because quite honestly I've just been doing this for

years and years and even though I've done $25 million in sales all that really means is that I've made 25

million in1 mistakes and so I'm sharing the exact strategies that allowed us to go from Zer to a million dollar in sales

eight different times and I've even exit from several of those Brands including stores like yoga stay and history te's

in fact we just had our largest month ever and did over $215,000 on our Shopify store this

December we're not only sharing this based off of our own personal experience but also what has gotten our students

the most success and allowed people to scale from zero to tens of thousands starting from being complete beginners

the problem with free however is that we as humans tend to devalue something that we don't have to pay for and moreover we

live in a extremely noisy world that's filled with lots of content being created by people that are quite

honestly not qualified to be talking on the subjects that they are which results in legitimate well-founded information

getting lost in the mix a lot of times so bottom line you have every tool right here at your fingertips congratulations

for finding it you've done a big First Step already so I'm so grateful that you're here the best part there has

never been more demand than right now for graphic designs and products that we are selling through Our Brands which

means that there has never been a better time to start a profitable print OnDemand e-commerce brand and more than

that we are not talking about Etsy or merch by Amazon where you're just throwing up designs and then pretty much

hoping for the best this new and improved course centers around one simple goal helping you build a

profitable legitimate ecomerce brand that will grow not just this month or next month but next year and 5 years

down the line this time around instead of teaching it topic by topic we are doing it in stages so that you are truly

just learning everything that you need to know exactly when you need need to know it so we guide you step by step

sharing the tools shortcuts Lessons Learned and your brand Grows Right alongside of the content but then more

than that we wanted to bring new experience and other perspectives so we brought in coaches who have done

multiple eight figures in sales collectively we even have one of the most successful students joining us

sharing their point of view from somebody who has literally just gone through this we've also completely

revamped the materials and tools to be the absolute top quality to make your Journey as easy as possible first up we

have our tracker that helps you keep tabs in your business your mindset your personal growth so that you're able to

see your progress and how you're improving over time second we have the master checklist this is your

straightforward step-by-step guide so you always know exactly where you are and what's coming up next covering

everything from how to set up your printify account Click by click to your Shopify conversion rate optimization

checklist to make sure that we have our store as optimized and ready to take sales as possible and third is the

mirror board this is for any of you visual Learners out there like myself this is complete with flowcharts mind

maps and is your awesome go-to quick reference guide as you're going through this process to get caught up on any of

the lessons and easily refer back to and pick up right where you left off one of the biggest takeaways we had from the

last course is that strategies and tactics are honestly pretty useless if we don't become the kind of person that

is capable of building a successful business that's why in this course we spend over 4 hours rewiring ourselves as

humans to identify our habits our beliefs and sharing real tactics and tools that we can use to reshape

ourselves into the kind of person who is able to be successful and ultimately able to see through the goals that we've

set out to achieve and there are two communities that we offer in order to help guide you and support you along

this journey there's The Free We scale Community where we share the entire course resources broken down Lesson by

lesson but way more importantly than that it's an amazing community of people who are all going through the same exact

Journey as you this is an awesome place to ask for feedback share challenges you're having share your wins and so if

you're serious about going through this course I highly recommend joining that community and second we have the paid we

scale university community I want to be upfront that this is a paid Community cost $129 per month this is where we

myself the coaches Meg we run weekly group coaching calls and workshops where you're able to get your questions

answered by myself and the coaches and other students but let me be super clear this entire course is completely for

free and there's no gatekeeping nothing is held back so you don't have to pay a dime you never will for any of this

content this community is just an optional place to get real-time help and support and join an awesome environment

of like-minded people who are all supporting each other celebrating each other's wins and helping each other out

every step of the way so here's a quick look at how the course is structured so in stage zero is where we lay our

foundations this is where we cover the course core principles setting realistic expectations and establishing our new

identity as an entrepreneur this is the epitome of sharpening our axe before we jump in and start chopping down the tree

then in stage one is research this is where we make sure that all of the effort that we're going to put in in

later stages is well founded based on things that are already working in the market this includes the niche the

designs and really understanding our customer before we even start building our very first design and once we've

done that in stage two is where we start the building this is where we establish our brand we start building our Shopify

store and implementing our best practices and get all of our accounts set up and this was a big lesson from

the last time is that we're setting up all the accounts and getting all that red tape stuff out of the way so that

when we get to the later stages we're able to just jump right in and get right to making our designs and growing our

brand and don't worry we've also prioritized making sure that you have the cheapest offers so that we are

minimizing the amount of upfront cost so that we're not like racking up monthly expenses or anything of the sort until

we're ready for that point then stage three is Design This is where you're going to be seeing step by step how to

use the latest design and AI tools to create visually appealing highquality mockups that showcase and increase the

perceived value of your designs which you're also going to be seeing how we create a high volume of extremely cable

design and in stage four is testing this is where we're going to be running our very first ads and starting to analyze

our data and the whole goal of this stage is to go from zero to profitability in our ads this is a stage

that is heavily invested in your own Learning and Development and we're bringing the best tools and resources

and coaches to be able to make this stage as clear and concise for you as possible and in stage five is where

things start to get really exciting CU at this level is where we start laying out the strategies and processes that we

use to go from 10 to $100,000 per month in sales so after we've hit $10,000 in sales we're going to share all the tools

and tactics and strategies that we use to go from 10 to 100,000 then once we're at stage six this is where we're

learning about going from 100,000 to Beyond this is our scaling systems building a team automating our processes

and really starting to elevate oursel up so that we're working on the business and finally we have stage seven which is

seven figures and Beyond so after we've surpassed the million dooll in sales Mark we lay out what is the Horizon look

like what are all the possibilities that we could entertain and then how do we evaluate which one works the best for us

this is where I'm going to be sharing with you my own personal experience from preparing to sell and ultimately exiting

from multiple Brands What it Took the things that I wish I knew that would have sped up the process a lot and how

to set our next goalpost of what we're shooting for whether if that's to build a brand that we just continue to run and

maintain ourselves while being able to take back some of our time and have our team run it for us and then one of the

main questions we get understandably is like why is this all free why are you doing this and I've been in your shoes

before where you're evaluating what business you want to start and I got sucked in by the clever marketing and

the appeal of a course and long story short it's on me but I paid about $5,000 in money that I didn't have it all went

on credit cards and when I got inside the course and I realized that I needed a lot more money than that to even just

buy the inventory to get started so I was left sitting there feeling like an idiot and that was the most demoralizing

experience and it was very close to derailing me from ever starting a business at all and I don't want anybody

to have that experience so if I'm able to help even a single person avoid falling into that trap then this is all

well worth it but obviously we all have businesses to run and bills to pay being able to make content like this

completely for free is not cheap luckily there's a beautiful alignment when we recommend tools that we actually use and

that we know you'll actually need so we've negotiated deals with these platforms to save you money and if you

sign up with your link we get a small commission and absolutely no extra cost to you it helps support us and the rest

of our team to be able to make more free content like this it truly means a lot to us and the team when you use them

again it cost you absolutely nothing as a thank you to you one of the gifts is a free Shopify theme download that you can

instantly import into your store this is a massive timesaver and this is based on the store template that we use to

generate millions of dollars in sales so you can get your store up and running like that so much faster and the second

is free credits to Mystic pod so you can start creating designs right away without spending any extra money so when

you get to the design stage your account will already be pre-loaded with credits ready to go so we're going to go ahead

and create those two accounts right now so first we're going to create the Shopify account which you can click the

link down below and it's going to open this page here which the cool thing is the deal that we've worked out with

Shopify at the time of recording this is that you're not going to pay a single dime it's free for 3 days and then the

first 3 months first 90 days are just $1 a month which is insane if we're following along with the program and

following the process we should be launched well before that point but you enter your email here and click submit

and then you enter your information on login screen to create your free account and again this is only going to cost you

a dollar but for right now what we're going to do is go over to the plans and select one of the plans you can do any

of them and they range down from the basic up to Shopify plus and the basic plan is $29 a month and you can click

that one right here to get started then we're going to enter our credit card information to make sure that we lock in

the deal and then we're going to take a screenshot of this and then to get your thank you gift as a show of our

appreciation for all your support just going to click the Google form link somewhere around this video and upload

it second is printify which is our favorite print on demand fulfillment partner same deal you get a discount we

get a small referral fee and everybody wins so you can click the link down below and then the deal that we've

worked out with printify is that by when you sign up and create your account then you go to upgrade by using discount code

Chris you'll get a full month free of printify Premium this dramatically lowers all the costs of your products

now yes you definitely could hold off on using these deals but honestly they're changing all the time so if at the time

that you're seeing this the deals are still the same then I highly recommend locking them in now is worst case

scenario you're out $3 for Shopify and you can cancel the printify subscription later on so right now you have two paths

in front of you path one is you can keep doing exactly what you're doing keep hopping from shiny object to shiny

object wrestling with self-doubt and wondering if this whole e-commerce thing can actually work for you and give you

some of the freedom that you crave or you can burn the boats starting by treating this as if you've just dropped

like I did $5,000 on it and I want you to set that money aside and if it helps imagine you really invested it into

yourself and then go through each one of the lessons laid out in front of you use the materials show up every day for

yourself as if you were $5,000 out of pocket but you're really not cuz frankly that is what we could easily be charging

but this isn't about us this is about you taking the steps towards a life of freedom and fulfillment and it's also

about joining a movement of people who are not looking for get rich quick who know that they have the potential to

create something great and have simply just been looking all this time for the right opportunity to go all in I'm here

to tell you that this is that opportunity but the truth is none of this none of the past year the thousands

students who have shared their feedback all the updated materials truly none of that matters if you don't decide right

here and now that you are done that you've had enough and you are ready to make the investment in yourself for a

real long lasting change if you want to take the island you have to burn the boats you have to remove any chance or

thought of retreating or turning back to the way that things previously were so what I'd offer to you is set a goal in

mind set a Target date I think a realistic date is 2 to 3 months and then two is set aside an amount of money I

recommend between $500 to $1,000 so that you're able to leave all your excuses behind all the past stories that have

held Us in place and you're able to fully commit yourself to building something that can be great you have

every tool right here at your fingertips and there's a community of students and coaches who are here who are ready to

support you every step of the way and now it's up to you so without further Ado let's scale to new heights

[Music] together to kick things off we're going to get started by covering our business

foundations and in this lesson we're going to be answering a couple of key questions to make sure that we're all in

the right spot first off we're going to be answering what is the ultimate goal that we're setting out to achieve like

we're about to invest a lot of time obviously it's all free but our time is valuable so we want to make sure that

we're in the right place and that we're setting ourselves up for Success so we're going to cover what the goal

actually is what we can expect along the way answering questions like how long does a take in order to see success

what's required in order to get started in terms of how much time money previous experience do we really need to have in

order to have a good shot at success and how to maximize our chances of success so we're going to look at case studies

of students who have seen the best results and there were some things that we learned that they were doing

fundamentally differently than other people that fortunately we're able to learn from and then bring it into our

own experience as we get started and then last we're going to address a lot of the common concerns a lot of these

what about what if all these questions that pop around in our head and they're all legitimate questions it's good thing

to be as informed as possible before we get started to make sure there's nothing that we're missing and to start off our

goal of what we'll be building in this course here together is at a very high level a brand that brings happiness to

our customers and that we're shipping out products and creating designs that put out something positive into the

world and not just because you know it feels better and it's a more fun business to be running but it's also

capable of generating up to $100,000 a month in revenue and we're going to be aiming for $5 to $220,000 per month in

net profit we'll talk about reasonable expectations and stuff but like this is the goal that we're setting throughout

this course together and we're aiming to be laying the groundwork for something that it totally depends on your own

goals and what you're aiming for but ultimately the brand that we run nowadays we spend 4 to 8 hours per week

Max in order to maintain it now we could put a lot more time into it and grow it much larger if we chose to but my wife

and I were happy with where it's at like this past year did just over a million dollars in sales with relatively little

effort but obviously we've been doing this for a long time so this whole course this whole thing is about sharing

the lessons and experiences that we've gained along the way and also it's a brand that or a business model that

you're able to run from anywhere in the world so we've done this while we've been traveling like on cruise ships

which I wouldn't recommend the internet's pretty spotty but you can do it and you can work anywhere in the

world that you know as long as you have a laptop and Wi-Fi and finally it's a sellable business so we've had the Good

Fortune of exiting from multiple Brands and that's one possible like end goal and we'll talk about what things we

should have in place before we even get started to make sure that you know we're setting ourselves up for success but

this is very subjective it's totally up to you and your own lifestyle and where you're at in life and what your goals

are and these numbers probably seem lofty for some of you watching for some of you it's not large enough that's okay

cuz we're giving you the fundamentals the blueprint that you can then turn it into whatever you want and a lot of

people when I ask like what's your 12month goal or like where would you like to see your brand be at picturing

down the road and a lot of people they just say they want to see signs that this can work and that they're able to

make it sustainable for them and that's totally okay and for everybody it's different some people want an extra

couple hundred bucks a month in net profit someone 5,000 10,000 the range completely varies and that's totally

okay and the important thing is that you're here and you're just thinking about these questions for yourself and

evaluating as we get started but you don't need to have a concrete answer but in general what we're trying to do this

is a graphic from Robert kiyosaki's book Rich Dad Poor Dad and it's the cash flow quadrant in the top leand corner you

have like this whole thing represents the life cycle of building and growing a business and in the beginning a lot of

us start off myself included as employees we work for somebody else and maybe then we start a business and in

the very beginning when we start that business we are technically self-employed we own our own a company

technically but we are the sole operator so we are essentially creating a new job for oursel and over time and what the

goal of these stages is you know aimed at doing is graduating us from that stage to the stage of being a business

owner and at the business owner stage which it took me years to learn how to do this for a long time I thought I was

you know big fancy business owner and I realized I really wasn't I just was self-employed essentially and I created

a new job for myself which is totally okay it was you know uh more fulfilling for me than personally than being in

like a 9 to5 But ultimately the point that I wanted to get to and where I want all of us to be able to get to if we so

choose it's becoming a business owner which is the top right hand corner and this is where you build a system that

works for you you have employees or you know contractors working underneath you that are able to handle the day-to-day

operations and that frees up your time so you can spend it you please you can spend time in the business if you want

to ramp things up you can make some key hires so they're able to grow The Business Without You all these different

options we just want to have them available to us and the final stage is when you become an investor and you know

move on to like that's outside the scope of this course and the business model we're going to be talking about but

ultimately where we want to get you is to that top right hand corner being a true business owner not just

self-employed and to quote Tony Robins without an exit strategy all you have is a job an expensive job a job with a lot

of responsibility and risk the purpose of a business is to build a system that can make money when you're not there and

ultimately sell for multiple so an example of this is what we did with yoga which ended up doing about $3.6 million

in sales scaled to over 100,000 customers and here's a screenshot of that dashboard and I apologize for

smattering my name all over it it's just lots of people take screenshots and then use it to like sell BS courses and stuff

actually fun fact had somebody post one of my screenshots in my own community and like in the free community and we

are Avid we moderate the crap out of that and anybody who does anything like that we remove them instantly but when I

realize they're posting it in this community pretty good chance they're doing it elsewhere they're almost

definitely so I don't want to contribute to that but anyway here's a screenshot and then historical sales outline this

was some of the stuff that some of the materials we put together when we were selling the business just for an

interesting visual if you will and again we we came out of the gate like swinging pretty hard because it was during Co so

fortunately we've had lots of other brands to be able to replicate that success but something to keep an eye on

whenever you're seeing screenshots from other content creators and stuff is take a look at the date range at the bottom

and make sure that you're not looking at screenshots that are just from like 2020 to 2021 which this brand we sold at the

beginning of 22 but just something to keep an eye on but we eventually grew it we got the trademark we broke down like

what our top five best sellers were which this is something interesting to take away is that we had five shirts

that were resp responsible for a large majority of the revenue like that one shirt at the top there sold

$113,000 worth so two shirts were over six figures and those are the designs that we're shooting for so we had a

product catalog of about 530 different products and we started off with print on demand and then eventually added on

which pron man we're going to talk about is just the Fulfillment model eventually we added on other products like yoga

mats equipment that sort of thing and the really fun part was that we were able to build a cool Community around it

and there were people that really loved the brand and you know they came back to buy from us again and again cuz we were

able to give them a really good experience they posted about us on social media and that sort of thing and

this is the kind of snowball that we're going to start building together so that 6 months a year down the road you're

starting to see the same kind of social proof and people buying your products and not just buying them but loving them

and loving your brand and what you stand for and I know all those screenshots probably looks like a lot a lot of

numbers and stuff floating around but I want to share that this is what it looked like when we first started very

Bare Bones very very hum beginnings and that's okay like everybody starts somewhere so you absolutely do not need

to have any kind of previous technical experience or marketing background or anything of the sort like I used to

consider myself not very creative I've worked on it but I didn't have like the skill set or anything that would lend

itself to this I just learned from trial and error and the whole point of this course is to help you avoid some of that

the errors and just the lessons learned and we ultimately ended up working with a fulfillment partner where we had all

of our inventory all the yoga mats and stuff and so it became like a pretty full-fledged operation I show this to

demonstrate one an example of potential brand that you could build or like what a brand could look like and then also

that we started off with print on demand like just t-shirts and then it expanded over time so there's lots of different

Avenues so if you have something in your mind of what you'd like to build this is just simply the starting point we're

giving you the best possible chance of success to get out of the gate and get positive cash flow get you know monthly

profit coming in at least $5 to $110,000 a month in monthly profit so then you're able to reinvest it and grow it into

whatever you'd like and along the way more than the brand that we're going to be building I used to think that it was

just about the brand and like you know I judge my own success just based on the sales numbers which I think is a pretty

normal thing to do as a complete beginner but in hindsight the thing that I've really gained from all that

experience that you are going to gain as you go through this process whether if you realize it or not is a ton of new

skills like you're going to be doing niche research you're going to be learning about branding and product

development how to be running paid marketing about organic marketing conversion rate optimization Supply

Chain management finances and cash management and If This Were you know a college in or university like some kind

of higher education institution like at Penn State for example I literally went on where I went to school I went on Penn

State's like course curriculum and I found the classes and then their average credit is $11,200 per credit the average

class is three credits so if you were to replace nich research would be marketing 519 branding would be four marketing 497

product development would be graphic design 102 paid marketing would be marketing 401 marketing 473 conversion

rate optimization would be IST 250 and SCM 200 accounting 211 all of those classes combined and this is just the

bare minimum this is just all I can fit on a slide that adds up to at least $28,000 that you would be paying like I

paid way more than that for my college education I'm sure if you went to school you probably paid more than that too

especially nowadays but all this said and done we're very conscious of the fact that when things are free we tend

to un as humans we tend to undervalue them if we don't have any price assigned to it so we can beat that beat ourselves

to the punch by seeing the immense value that we're going to be learning as we go through this process and what we would

be paying if we were going the typical like higher education route now course overview what we're going to be doing so

to recap the brands that this is going to be based on is Yoga say which we grew to 3.5 3.6 million in sales and was

ultimately acquired we had a 3pl brand that was 3.5 so I've done everything under the sun print on man 3pl Drop

Shipping you name it I've tried it not saying that's a good thing I should have just picked one thing and stuck with it

but anyway dots only connect when you're looking in Reverse but 3pl brand which was also acquired Drop Shipping brand

that did 1.1 million acquired so all of these Brands and I've been doing this for a long time and I have just as many

failures to show for it but been doing this since 2016 I have tens of thousands of hours and this is not just me this is

Meg my wife the coaches like there's a lot of collective experience and time that went into being able to bring these

materials together and share these lessons and I started with basically zero actually less than that negative

negative and here's more screenshots just so you know this stuff actually works and again I apologize for my name

being smattered everywhere and I also have a ton of failures so many more failures than wins like this brand

called royal cats where we sold cat jewelry or zodiology which I was just like never really passionate about this

store but we tried it because I saw that it was popular on Google Trends Serene jewelry which that's just about as

lukewarm of a name as you could possibly hope for and I sold shirts like this save the chubby

mermaids and what do you know it didn't work out too well so reason I highlight that is the show that I've all the

successes like $25 million in sales whatever all that really means is that I've made 25 million and one mistakes

and our philosophy myself Meg all the coaches our philosophy of the way that we teach here is that we teach from

personal experience and that includes what is worked for me what is working for me in the present day what mistakes

I've made the many many mistakes and what lessons I learned nor normally the hard way and that's it so everything

here that we're going to be covering is simply what has worked for me in the past what mistakes I made made and then

bearing all sharing the good the bad the ugly so the reason I highlight that is to show that this is not us saying that

this is like the golden ticket or anything of the sort what we're teaching here is the fundamentals we're teaching

the basics of how to build a good business it just so happens to be print on demand we just so happen to be using

Shopify and you know the marketing strategies that we'll talk about but that's really it for the people who are

interested in just hearing Real World Experience what has worked not just for us but for all of the students we've

talked about already then this is for you and so everything you'll hear either comes from something that I done the

coaches have done or something that we have directly observed from working with one of our students and in the course

it's broken down into stages which like we talked about in the introduction it's broken down this way so that it's it

goes in tandem with how the business is growing the first course we did it just based on topics like here's everything

you need to know about Facebook ads here's everything about Shopify we did away with that because we realized that

it was just inundating people with information before they actually needed it in some cases and that was leading to

analysis paralysis so in stage zero we're going to cover our foundations which is where you are right now so

we're covering our business foundations and personal foundations like this is laying out the groundwork of what kind

of business we're going to be building setting realistic expectations then second we're going to talk about how we

hone the most important asset in the entire business which is you and this is the piece and like the whole principle

behind this course was that I had helped or the original course at the very least was I had helped a lot of people that I

cared about start businesses but for whatever reason it was always falling short and I realized that the thing that

was falling short was that I wasn't addressing the person so that's what we're doing in foundations how to become

the type of person that we need to be in order to be successful at this because we can share all the best strategies and

I had good strategies for a while but I didn't start seeing like actual success until I started taking myself more

seriously and prioritize my own growth above the business's growth then we're going to go into research and break it

down showing e-commerce research like why are we here to begin with then Niche research and design research and it's

going to be Meg and and the coaches guiding you through that process of how we evaluate different opportunities or

like basically how do we pick what Niche or Market we want to be building a brand for so that we don't end up making the

wrong decision and have to double back later on and in the second stage we're going to be building all of your

accounts getting all that stuff out of the way and this is something we learned from the first time was that what we

were building the accounts and setting stuff up as we went through and that was leading to a lot of confusion as people

were trying to learn and then having to switch back into like setup mode so we get all that stuff out of the way in the

very beginning then stage three is when we start designing our mockups and our actual designs and that's like the meat

of this whole business model is the quality of the designs we're putting out then in stage four this is where it

really like you go from being just passively like learning this is where we take the leap and we rip off the

Band-Aid and we become real entrepreneurs because we become real entrepreneurs the day that we go to the

market and we get feedback and we're going to guide you through we learned a ton about how to better help people at

this stage from the first course cuz this is the time when all of the limiting beliefs and self-doubts and all

that stuff gets in our way of being able to just execute and take the results that we get and use that as inputs on

what we need to improve on then at stage five this is after we've surpassed the $10,000 in sales threshold how do we

scale to the next point which is 100,000 and then from there how do we get to a million and Beyond and ultimately build

a business that we're able to sell and so the main philosophy that we are adopting here and something I want

everybody to take away from this section is that what we are building is a legitimate brand and business that has

customers who love the products so we are like every business is just products fulfillment and then marketing the

Fulfillment method we just so happen to be using is print on demand the products we just so happen to be selling is

t-shirts and the marketing we just so happen to be using like Shopify and Facebook ads but those are the core

pieces of any real business and so that 10,000 foot view understanding of what it is that makes a business help me once

I finally realized that after years get out of down in the weeds where I was just clicking buttons and just following

instructions not being really sure of like why I was doing what I was doing that 10,000 foot view of like okay who

is my customer what do they want what am I able to sell them and then how do I get it in front of them those are the

core pieces once I finally understood that and that's a framework that you can take forward with you into the rest of

the course and the cool part is that myself and the coaches we're going to be in the trenches with you building

step-by-step alongside you and we have all the best materials and resources that we could possibly assemble to help

aid you in that process but ultimately comes down to you and your own ability to basically just follow along and make

sure that you're learning and actually instilling these lessons in yourself and you're not just checking boxes which is

ironic cuz I'm about to talk about the checklist but we don't just want to be checking boxes but anyway here's the

checklist perfect perfect segue so the materials that you should be using that are intended to be done like in tandem

these are not just resources like here you go here's a library like use it sometimes no these are resources that we

designed to be used as you're going through this process so you should grab these by going to the free community and

save them to your bookmarks Tab and be using them like every step of the way so the checklist takes you through each one

of the pages and it gives you a breakdown of like step by step how to set up all the accounts how to optimize

your store like all the little nitty-gritty this can be your go-to guide as you're going through the

process and second one that I'm personally most excited about is the tracker so the tracker includes the

screen not only shows the Habit tracker but it's your habits your p&l balance sheet and your metrics basically the key

the high Lev things if you want to be tracking your progress and seeing like where the business needs work the better

way way to put it is like the daily Habit to get into that will disproportionately yield higher returns

than anything else is committing to this tracker here and filling this out we'll talk about all this but this is another

one of the the resources that I highly recommend using as you go through the course and this is something that we saw

the most successful students did very religiously was they were filling out their financials they were tracking

their progress essentially so we brought it all together so it's easier for you to do the same then we have the mirror

board this is for visual Learners where every single lesson similar to the checklist has its own section on the

mirror board where you're able to get a quick look of what's going on in this lesson what are the key pieces and

takeaways to be aware of and this is your quick reference guide that has tons of different stuff that I'm not going to

go through all of it now but it has everything from like the business model overview are zero to a million case

study examples of tons of print on demand brands that you can reference and lots of other stuff then one of the big

improvements we made to the course this time around so that you don't have to listen to the monotone voice the entire

time and to bring in you know new experience and that sort of thing mostly the monotone voice is we brought in

eight figure coaches which these are coaches that I personally know and trust and can vouch for the results that

they're talking about but they have long story short they have all done over $10 million at least in sales and these guys

are and Meg they're the people that are going to share from their own personal experience in addition to sharing like

what's worked for them in their own stores what's worked for them when they've been on client accounts like a

whole different range of experience and they all have their own specific area of expertise so we brought them in to try

to offer different perspectives so it's not just coming straight from me and Meg that you have other people that you can

trust so like Justin he's done over 25 million in e-commerce sales he's had an exit and he's worked with a bunch of

different clients running their paid advertising and he also hasn't taken a head shot in decades so this is him this

must be his middle school picture he's he's in high school now no I'm just kidding but then there's Eric Eric has

over six years of e-commerce experience done over $13 million in sales and he sold everything from like jewelry to

apparel fun fact he was out of our original group of people that we lived with which we lived in a house of it was

12 of us all running e-commerce businesses Eric was the very first one out of the group to get into print on

demand so he's the OG which I'm sure he will remind you of throughout and then there's John who has done over $20

million in e-commerce sales John's an interesting one because he's like the epitome of work smarter not

harder when I lived with him he had a good work ethic and everything but he had the ability to work a fraction of

the time and yield like disproportionate results so he's a really good person to look to when you're wondering like where

should you be placing your priorities because Justin and I used to joke like one hour of John's time is worth like

five hours of our time and he's specializing in email marketing email and SMS and Google ads and a cool thing

that we're adding to mix things up up throughout the course is we added in the coaches podcast so this is when we sit

down with the coaches and myself and we take the top questions at the end of each stage we take the top questions

from all the students over the past year and all the coaches and I talk about them and this is good because what we

realized from like the normal lesson structure it's good for you know teaching step by step how to get things

done you know insights like analytics that kind of thing but what it where it kind of lacks this is just lessons in

general it lacks in terms of lending itself to Bringing out like the nuances and the experiences and like going a

level deeper into like the emotions and what it was actually like running the business at stage one at stage two at

stage three like what were the problems we ran into so we filmed these we had a lot of fun doing it and hopefully you

guys enjoy them as well cuz we were very like open and candid and nothing is held back in the podcast just like in the

rest of this everything is completely unfiltered I mean we don't curse as much as we probably did back then but other

than that it's all completely open and authentic so that you guys are able to get a real taste and and I think what

I'm most excited about for this is I think sometimes when people look at us and the coaches and they see all the

success it doesn't quite come through like the number of failures and hardships that we went through and not

that I want like credit or anything but quite the opposite I don't want people when they start getting to that point in

their business where they start facing challenges and stuff and they naturally start getting those self-doubts to look

at us as some kind of Beacon of well if I was really on track to do what they were doing like I shouldn't be having

these problems cuz no quite the opposite is true like the challenges and problems you face is a sign that you're on the

right track then also the coaches break down each one of them does a case study of one of their brands and just talks

about the experience of growing it and building it and I actually realized we forgot to include a slide for Stephen is

he was one of the most successful students from the first course he went from 0 to 100,000 in like a matter of

weeks and he's being brought in he's offered to join us to offer the the student perspective of like it's great

all the coaches experience and sometimes the numbers just seem like undoable you know and it seems like kind of distant

so Stephen is offering a perspective from somebody who has just been there has just gone through it and he's able

to translate things at each stage of the course and show like all right we just talked through stage two here was my

experience from having just literally just gone through it here's what I saw success with here are the problems that

I had and here's like picking through like needle and the Hy stack here's what I found to be most helpful so that's the

structure of the course now I want to answer the question like who is this right for who is this best suited for so

the first type of people that we can really help a lot we have like and people that are in the the community are

people who are caged employees so this is you if you feel like you know you're trapped in a 9 to-5 and you maybe don't

enjoy what it is that you're doing and you're just seeking a way out and I can completely relate to that next is kind

of preneurs you know people who have said they want to be preneur entrepreneurs and but they just haven't

found like the right vehicle to really commit themselves to and you know maybe they've had some element of shiny object

syndrome and starting and then not finishing those are the kind of people that were able to give you the

opportunity and give you like the solidified blueprint to be following so that you know that you finally have the

thing that you can go all in on if you choose and this the rest of this lesson is going to answer that question for you

next is struggling e-commerce sellers so people are already selling online maybe you're on Etsy merch by Amazon maybe you

struggle with some bands on some of those platforms but you're struggling to take sales and get profitable or

establish any kind of like solid brand for yourself that is able to you know not just bring in a couple of sales here

and there but is like a real cash flow machine and something that brings some kind of consistency then lastly is aware

students and this group has been a lot of fun to work with is the students who are are coming up you know maybe they're

in high school maybe they've just graduated maybe they're even in college and they're aware that the traditional

education system is just outdated especially as we'll talk a lot about Ai and some of the implications of that and

they get the feeling that it just won't provide them the kind of future that they're looking for while I'm absolutely

not condoning or recommending anybody to like drop out a school in order to do this full-time that's something that you

have to decide along with your parents but what I can guarantee is that this will open a lens into another possible

future for you so everybody on this list can absolutely help you and I think that each one of these people we've worked

there's cohorts of each of these groups in the community and we can definitely help you but this is ultimately up to

you and you taking full responsibility for yourself especially for a lot of Us coming from like 9 to fives realizing

that stepping out starting a new business is the very first time in our lives where we didn't have some kind of

boss or manager or somebody telling us what to do like when we're kids we have our parents then you have your teachers

then professors then managers bosses whatever starting a new business this is the very first time at least for me

where it was completely free reign I was open to make my own mistakes make my own decisions and it was pretty scary

especially because I didn't quite realize that's what was happening to begin with but an important shift for us

to all take is realizing that this course this is not where us as coaches we are not here to replace being that

manager or boss telling you what to do and what not to do and what success looks like we can lay out strictly from

our own personal experience but we are not here to tell you what to do or like to guarantee results in any way because

if we were doing that then that would just be a lie and anybody who does try to guarantee results of say that they

can is either charging a premium to like do it for you or they're just full of it and you should look twice at anybody

like that so the warning that I want to give is I do not recommend doing this if you are paycheck to paycheck you can

learn and that's awesome a big proponent being a continuous student but if you're living paycheck to paycheck instead what

I recommend is to get a job and get consistent income and and it's entirely possible to do this kind of business on

the side while you're starting up you know going through the course and there's lots of people in the community

doing this as well so learn as you're working at your job but you don't have to go all in like quit everything and

jump in like Meg for example she started doing e-commerce back during covid when she was nursing so she was extremely

busy to say the very least working her tail off then on the side like while she still had her nursing paycheck coming in

she was working on her e-commerce brand that's like a very doable way to go about it so instead what I recommend is

if you're currently like flat broke hopefully that's not the situation you're in but if you are then get some

kind of job get some kind of consistent income and just set aside 10 to 15% of the income as your business fund and

then watch this training for two to three hours each night and so quotes like I have 30 days until I'm out of

money I really need to get these ads to work is not the move I do not recommend going into this I recommend going into

this but not making this like betting the farm on it cuz I've been there I've been in the spot where I have the

thought process of I need to get these ads to work otherwise you know shit's going to get bad pardon my French but

that's not a fun spot to be in it's also not the most conducive spot to be in for learning much better spot to be in is I

have a 9o5 and it's okay if it's a 95 that you're not happy with that's fine it's a means to an end and I'm looking

for more ways to bring in extra money so that's much better and hopefully you're seeing that a lot of course creators

they would just say like yes this will solve your problem s go in like I I care about you and happiness and fulfillment

and I know from personal experience that is not a happy situation or fulfilling one to feel like you have your back up

against the wall and that you're fighting and every dollar of AD spend you're watching like a hawk and

questioning everything so we don't want to be there we want to be and we're going to talk about next what do we

actually need so how much money do I need to get started is a question that a lot of people have so when people ask

how much money do I need they think of it the wrong way I'll give you an answer to the question but just concept

something to understand is that it's not just you throw in some money plus your t-shirt designs and then you you know

you light it on fire it's not like that it's you invest some money you make some t-shirt designs you wait a long time not

a long time we try to speed it up like the fastest Student Success that we've seen is people are getting to

profitability within like 4 to 8 weeks and not just profitability but like tens of thousands in sales that's not the

norm like picture of bell curve that's the one end but that's what's possible and we're going to talk about the traits

of those people in a second but what it really is is you make an investment you start learning the skill of making good

designs you have patience willingness to like see this thing through you put in the effort and then eventually you build

up like a money printing machine is what it turns into like so that the brand that we have now that does over a

million dollars a year doing anywhere from 150 to 200,000 in net profit that brand we pretty much just adjust it we

spend like a handful of hours each week that's the point that it's possible to get to and so when people say how much

money do I need they're just picturing like a money pit like do I need to throw five grand at the print on demand Troll

and like to get safe passage to The Promise Land and it's it's not like that I don't know where that came from but

we're building a machine that can turn $1 into three that's really what we're building to and so if you had a Mach

that machine would you be asking how much money you need like no obviously not instead you'd be asking how much can

I feed it like how much can I possibly put in but to give the the short answer the starting point that I recommend is

at least ,000 to get started so again if you're at zero don't recommend this but $1,000 is

a good starting point cuz your expenses that we're going to have are like Shopify an AI tool and an ad testing

budget and when it comes to ads and this is where a lot of people get hesitant or they're scared because you know Facebook

ads they've heard how hard it is we have the best coaches with a ton of experience there are strategies that we

are going to talk about and cover in extenuating detail how to get the most bang for your buck and how to stretch

that budget so you're not going over that and that 500 to 1,000 it's not like you're just spending 500 to 1,000 into a

pit and seeing nothing in return we're spending $50 and then seeing what the results are and then we're spending

another 50 and we do testing Cycles so it's a very controlled environment in which we're prioritizing our learning

but also getting Market feedback so all said and done at least 1,000 bucks is a good starting point other things that

you need overall not not a whole lot a laptop with an internet connection you need an LLC once you get get started and

we'll talk about that more in a second a business checking account is optional but you need it once you get the LLC

really you just need the dedication and commitment to be able to ride out through the tough days we'll talk about

that in a lot of detail too then you're going to need a Shopify and printify account and then the the next question

is how much time do we need in the beginning 10 to 12 hours per week at minimum say the most successful students

that were putting in at least part time effort like 20 to 30 hours because it's a new skill just like anything that

you've learned in your your life you've learned a lot of stuff but any new skill that's like really worthwhile or

valuable it takes time and so the learning curve is really the most timeconsuming piece out of all this like

we're going to go through and set up all your accounts and everything and show you how to set up the ads but the amount

of time is very contingent on your ability to learn and your ability to learn very often comes down to how

objective we're able to be so a rough schedule that you can plan for is 10 to 12 hours per week roughly 4 to 6 hours

that is going to learning watching the course material 2 to 4 hours making products about an hour or two doing

marketing then Shopify another hour or two then email another hour or two and this varies by stage once you're out of

the testing stage like where our time is spent now is just on designs and checking in on the ads and the main

thing that makes this business go is just investing more time into the advertising so I would say and we asked

this before we met with each one of our students we asked them to fill out a survey the average amount of time that

people were committing ranged from about 10 to 20 hours per week on the upper end there were definitely people putting in

40 plus hours like full-time effort but then there are also people doing 5 to 10 hours and I think it's very subjective

depending on what your goals are like we have people that are you know just trying to make it a side project passion

project like a hobby see if it can bring in some extra money each month or they're you know looking for like a

creative outlet that kind of thing then there's people at the other end of the spectrum that are trying to make this

their full-time thing leave their job build a passive not passive I hate the word passive income but like a cash flow

machine for themselves and their family and ultimately someday be able to have some kind of exit or liquidity event so

lots of different options it's very dependent on you and like the main variables that you can put in and like

answering the question of how long does it take to see results it really comes down to a few main things it's number

one how much money are you putting in like somebody who has $100 to start versus 10,000 obviously it's going to

take a little bit longer they have to make much smarter decisions like more calculated and cautious decisions and

two is your previous experience like if You' never run Facebook ads before compared to somebody who's a Facebook

ads expert obviously like the two are not going to be comparing like the same experience now this course is catered to

people who have never run ads before that's exactly who are here to help but just to paint the picture like no

experience that's another variable and then next is the amount of time like if you're putting in five hours a week

versus 40 obviously you're going to be learning at the rate of at least eight times and then the last piece which is

gets into like the traits of the most successful students is like how objective and like just yourself like

how objective are you able to be and when you show up in the business like are you you know more emotional and not

able to take constructive feedback from not just the coaches but from the market or are you just locked in on you know

like the other end completely objective win or learn mentality all in all so it's the amount of money your previous

skill or experience level the amount of time you're able to commit and then just how you're showing up in the business

like are you being objective ver and open-minded or not now some ground rules for this for this course is that this is

not gr Bri quick if you haven't gotten this by this point this is not get R quick this is not do nothing you know

click a button make a bunch of money and this is not for people who are only out for themselves and want to profit

without helping others or providing any kind of value and also our results are not typical so course disclaimer we just

have to put this in here just for an abundance of clarity is if it hasn't already been clear that these are our

results we've helped students get similar results but there is absolutely no kind of guarantee at any stage of

this and earnings disclaimer our results that we share in this course are not typical I've been doing this for years

made tens of thousands of mistakes spent tens of thousands of hours doing this good news is that a lot of the mistakes

that I made are entirely avoidable and I spent so much time testing out different strategies and stuff before I finally

honed in on what you know works the most consistently and that's where we're te teaching you so and I think that that

fundamentally is the only way that anybody's able to teach it's like they go down a road and then they're looking

back over their shoulder as you know you're about to come down that same road they're able to just shout back down the

pike and say hey there was a pothole there hey there's a shortcut here and that's pretty much what Any teacher it's

the best you could hope for some people try to chalk it up as like more than that but that's really what it is

naturally you're still going to end up hitting some paddles you're still going to hear like this is a shortcut but

you're going to think you know better and go different way we can avoid that by being objective so yeah I I don't

want anybody getting into this not just from a legal aspect but I don't want anybody getting into this thinking that

you know there's some kind of promise or guarantee our only promise is that this is going to be challenging it'll be

probably the the hardest thing you've ever done but this stuff can work and now fortunately it's not just me saying

that like it was in the last course and showing it from my own experience now you have tangible proof that this works

for other people and also affiliate disclaimer we spent a lot of money making this course a lot of time Lo

losing my voice the way that we able to recoup some of that cost is by placing affiliate links or like partner deals

throughout so the good news is that it's aligned incentives we get paid for the most part like when you see results like

for the percentage deals that sort of thing but there's absolutely no necessity you can you say screw Chris

and Meg for whatever reason you're just able to go Google and find those tools but what I can say and you'll see from

being inside our store that we only recommend things we are not just have used in the past but we are actively

using and we also point out free Alternatives and tools that like for example customer service we use a

software called gorgeous you're going to hear me recommend yes you can use that but in the meantime Gmail is very

perfectly workable up to a certain point so we will call out those kind of things but again it does help support us and

the team to be able to keep making free content like this also big warning I was not expecting this at all last time but

I will never message DM email you Etc to sell you anything on any platform ever there were a lot of people who started

writing to me saying hey I bought your course for like 3 Grand and I never heard from you like what gives I'm like

what are you what are you talk like it's free what are you talking about and apparently there's people like imitating

me on Instagram and stuff so just please don't fall for this I will never message you nobody from our team will ever

message you trying to sell anything ever ever so just don't fall for it and if you do get a message like that just send

us a message at support Chris hackman.com we'll get back to you and let you know if it's legitimate or not

which it's not legitimate so you don't even have to send the email abundance of caution if you want to send it to us it

might help actually if you do that because then we can gang people up to go report them and get the account banned

actually yeah do that send us an email if you do get that that' be helpful so how to use this course effectively big

thing that we learned from the last course is the importance of delineating between or clarifying between Concepts

versus examples versus stepbystep so we are going to show a lot of Concepts this is where we are introducing and

explaining fundamental principles of e-commerce then we're going to be showing examples providing real world

case studies and scenarios to illustrate these Concepts then we're going to show step by step this is where we do

Hands-On like line item by line item demonstrations of how to implement these ideas in practice and the reason I'm

specifying this is that in the last course there were some times that we gave examples of things we make sure to

specify the difference now we gave examples of things that people thought was step by step for example Meg made a

mockup in the last course this is hilarious made a mockup in the last course where which the mockup is just

like the picture of the shirt and as she was making the mockup like talking through it and she did it like candidly

to make it clear like her thought process whatever in that demo she came up with the idea of like putting a red

flower in the bottom corner because it like draws people's eye to the bottom corner which just so happens to be close

to like the call to action button point being the net result was we looked at hundreds of mockups after that with when

we were like working with students and stuff I can't tell you how many mockups had some kind of red object in the