Introduction to Culture in AP Human Geography Unit 3
Unit 3 focuses on culture , its definition, influence on human environments, and diffusion processes. Culture includes shared practices, technologies, attitudes, and behaviors transmitted across generations.
The Cultural Iceberg Concept
- Above water (visible): Language, clothing, behavior, built environment
- Below water (invisible): Thought patterns, rules, values For example, American and Saudi Arabian women's different dress styles reflect deeper cultural values like liberty versus patriarchy and religious beliefs.
Categories of Cultural Traits
- Food Preferences: Reflect heritage (e.g., Southern Chinese influence in Singaporean cuisine)
- Architecture: Indicates regional culture (e.g., Adobe homes in American Southwest)
- Land Use: Shows settlers’ origins and cultural preferences (e.g., grass lawns in Nevada despite desert climate)
Cultural Attitudes
- Cultural Relativism: Evaluating a culture by its own standards, promoting understanding
- Ethnocentrism: Judging other cultures by one's own standards, often leading to xenophobia
Cultural Landscapes and Their Components
How humans modify environments culturally:
- Agricultural & Industrial Practices: Distinct crop fields or industrial housing (Baltimore row houses)
- Religious Structures: Churches, mosques, temples marking sacred spaces
- Linguistic Features: Bilingual signage reflecting ethnic enclaves
- Sequent Occupance: Layers of cultural imprints over time (e.g., Dome of the Rock over Jewish Temple Mount)
- Traditional vs. Postmodern Architecture: Use of local materials vs. expressive modern forms (e.g., Guggenheim Museum)
Cultural Identity and Space Usage
- Ethnicity influences neighborhoods and cultural enclaves
- Gender roles affect land ownership and public space use
- Indigenous communities maintain distinct governance and cultural landscapes
Placements & Sense of Place
- Placemaking: Physical modification of a place
- Sense of Place: Emotional ties and meaning given to a location, influenced by:
- Language
- Religion
- Ethnicity
These factors can act as either centripetal forces (unifying) or centrifugal forces (dividing), sometimes driving conflict or cohesion.
Cultural Diffusion Types
Definition
Process by which cultural traits spread from cultural hearths to other areas.
Diffusion Types:
- Relocation Diffusion: Movement of people carries traits (e.g., spread of Catholicism in the Americas via European colonizers)
- Expansion Diffusion: Trait spreads without people moving:
- Contagious: Rapid, widespread (e.g., slang words like "sus")
- Hierarchical: Top-down from influential nodes (e.g., hip-hop music)
- Stimulus: Original idea inspires related traits (e.g., Maharaja Mac by McDonald’s in India adapting to local culture)
Historical Processes Affecting Diffusion
- Imperialism & Colonialism: Spread language, religion, cultural traits during European expansions
- Trade: Silk Roads facilitated spread of ideas and religions
- Transatlantic Slave Trade: Forced migration introduced African cultural elements into Americas
Contemporary Processes Affecting Culture
- Globalization: Increased interconnectivity accelerates cultural exchange (e.g., global rise of K-pop)
- Urbanization: Cities as melting pots create and disseminate new cultural traits (fashion, music)
- Exposure to urban culture occurs via media, technology, politics, economics
Outcomes of Cultural Diffusion
- Cultural Convergence: Cultures become more similar (e.g., global use of English)
- Cultural Divergence: Groups resist change to preserve identity (e.g., Amish rejecting modern technology)
Language and Religion Diffusion
- Languages: Organized into families, branches, and dialects; diffusion shown through maps and toponyms
- Religions: Diffuse from cultural hearths; universalizing religions spread widely, ethnic religions remain localized
- Case Studies: Renaming of Constantinople to Istanbul illustrates religious and cultural shifts
Cultural Interaction Effects
- Acculturation: Adoption of some traits while retaining original culture
- Assimilation: Full adoption of new culture, sometimes forced
- Syncretism: Blend of cultural traits creating new practices
- Multiculturalism: Coexistence of multiple cultures maintaining distinct identities
For additional context on foundational geographic concepts that complement this review, see Mastering AP Human Geography Unit 1: Maps, Spatial Patterns, and Geographic Concepts.
To explore broader population distributions that influence cultural diffusion patterns, consider reading Understanding Population Distribution and Density in AP Human Geography.
For a holistic study aid, you may also find value in the Comprehensive Review of AP Human Geography: All Units Summarized which covers related themes across the course.
Enhance your understanding of historical contexts influencing diffusion with the Comprehensive Review of AP World History Units 1-5, which connects cultural diffusion across time and space.
Deepen your insight into religious and cultural development with Comprehensive AP World History Unit 1 Review: States and Belief Systems, providing foundational background relevant to cultural diffusion topics.
all right time to review everything you need to know about unit 3 of AP human geography and that exam you've got
coming up is already breathing its hot nasty meatball breath down your neck and it wants to destroy you it wants to make
you fail but that is not going to happen if you get everything I'm about to say in this video then you will show up to
that exam punch it in the throat and then wait till it's gasping for air on the floor and then deliberately hurt its
feelings so if that's what you want I'm Steve heimler and I am here to help you so if you're ready to get them brain
cows milked let's get to it now this unit is all about culture what it is is how it affects human environments and
how it spreads so let's begin in the beginning what is culture Now by definition culture refers to the shared
practices Technologies attitudes and behaviors passed down by a society now some of these things are more obvious
like language like here I am flapping my mouth hole in English because it's part of my culture but then other parts of
culture are less obvious so think of culture kind of like an iceberg above the water the cultural Iceberg includes
everything you can easily observe about a society you know their language their clothing their behavior the way they use
their Lang land their built environment Etc but then below the water is everything about a culture that is more
difficult to observe like a group's thought patterns in their cultural Rule and speaking of icebergs I know you want
to get an A in your class and a five on your exam in May but that is just the tip of the iceberg below the surface is
hard work studying practicing the skills of the course crying yourself to sleep at night Etc if you have no idea how to
get that a and earn that five then you should absolutely click the link in the description and grab my AP Human
Geography heimler review guy it is the fastest way to study and it's got exclusive videos for all units practice
questions a practice exam and a heimler AI bot that can help you with any question that you have it is oh so tasty
so check it out and just maybe you won't have to go to bed weeping into your pillow and now back to the cultural
Iceberg okay so look at these two women this one American and this one Saudi Arabian now to be clear not all American
women dress like this and not all Saudi Arabian women dress like this there are Regional and cultural variations but
this is just one example the tip of the iceberg tells us what's obvious that these two women dress differently but to
understand why they're dressed differently you've got to look at the giant honking hind parts of that Iceberg
below the water which tells us about the different values of their culture so she might dress like this because she lives
in a patriarchal culture which just means that men call all the shots in which religious beliefs teach that women
must present themselves modestly and then she might dress like that because she lives in a culture that values
Liberty and individual choice so basically everything that lives up here on the tip of the iceberg we call
cultural traits and a trait is something that is obvious to your eyeball for example I am bald bearded and gap tooth
and devastatingly handsome all very obvious things but on a broader level cultural traits fall into three big
categories first food preferences tell us a lot about a society's culture for example much of the food in Singapore is
heavily influenced by Southern Chinese food and that's because a huge portion of their population is of Southern
Chinese Heritage so by understanding their food we can understand that society's history second architecture
can reveal a society's culture for example many suburbs Across America look relatively the same which is an
indication of a shared National aspect of American culture but the architecture in some regions is a reflection of more
local taste like Adobe homes in the American southwest in which they make use of local Clay and other building
materials and third land use shows the society's culture as well for example people in Nevada build houses with grass
in their front and backyard which to use the technical term is you know weird I mean Nevada is a stinking desert so why
did they do it well because many of the Americans who originally populated the Southwest came from the East Coast where
grass was abundant and they wanted to keep it out there in their new home so you know you do you boo so the point is
each culture around the world has unique cultural traits that are rooted in unique cultural values there are two
basic attitudes toward those cultural differences that you need to know first is cultural relativism which is the
evaluation of another culture by that culture's own standards so cultural relativists look at cultures different
from theirs and embrace them because they understand that cultures arise from distinct beliefs just as their own
culture does so you know no judgy here just a warm cultural hug but the second attitude is less like a hug and more
like a punch in the cultural kidneys and we call it ethnocentrism this is the evaluation of of another culture by a
group's own cultural stand in other words my own culture is awesome yours is different from my awesomeness so your
culture is therefore stupid and weird and often accompanying ethnocentrism is xenophobia which is a fear or a dislike
of foreigners who possess different cultural traits Okay so we've established that every people group on
Earth has their own distinct culture and now we need to consider how a people's culture shapes the land on which they
live and for that let me introduce you to what's known as a cultural landscape which describes how people modify a
physical landscape in a way that reflects their culture and there are five big categories that describe how
people do that first cultural landscapes are shaped through Agricultural and Industrial practices agricultural
practices refer to farming so corn fields in the midwestern United States or terrace rice patties in Southeast
Asia are distinctive agricultural practices in those areas and when you see pictures of each of these ways of
modifying the land there's a distinct cultural feel to them industrial practices on the other hand include all
the ways people engage in economic activity which also leaves a mark on their physical environment now in some
cases that Mark is pretty generic American leads to a sense of placelessness for example if you're
standing on a corner with a gas station and a McDonald's that is an indication of human economic activity but you could
be anywhere those two kinds of establishments exist in like a gajillion other places throughout the world so
there's not anything really you know distinct about it in other cases the economic Market is more reflective of
the regional culture for example here are a bunch of row houses in Baltimore which are distinct to that region
because Baltimore was an industrial center in the 19th century and these roow houses were constructed for all the
rural people flooding into the the city to find work in the industrial sector as part of their history and their identity
which is why they continue to build them today okay now the second category of influence on cultural landscapes is
religion people in many religions construct buildings which reflect their faith so Christians build churches
Muslims build mosques Hindus build temples and Jews build synagogues all of which create sacred spaces in a
landscape in other words Believers build these structures to communicate that this place is different or you know
other than any other place and that's a huge marker of cultural Valu now the third category of influence inuence on
cultural landscapes include linguistic characteristics which have to do with language here you can think about the
signs you've seen in various places for example here in New York City's Chinatown restaurants and stores have
signs written both in English and in Chinese which tells you a lot about the people who live there now the fourth
category of influence on cultural landscapes is evidence of sequent occupant and those are two words that
make absolutely no sense to you so let me explain sequin is related to sequence which is you know one thing after
another and then occupants is related to occupi so sequent occupants refers to the cultural marks left on the landscape
by each group of people that have occupied a place over the course of history for example look at this it's a
structure known as the Dome of the Rock which is a holy site for Muslim but then zoom out a little and look at its
foundation this is the Jewish Temple Mount which is the remaining foundation of the first century Jewish temple which
is the holy place for Jews but the Dome of the Rock was built in the 11th century so each of these groups of
people have left a cultural imprint on this site over time that is sequent occup now the fifth category of
influence on cultural landscapes is the presence of traditional and post-modern architecture traditional Arch arure
means that the buildings in a place are constructed with the local materials available to build and reflect the needs
of the local people for example the nippa Hut in rural Philippines is framed mainly of bamboo and its roof is made of
nipple leaves which grow natively in that area many Filipinos consider this Hut to be like a symbol of their
national identity and so this traditional architecture tells us a lot about who they are and what they value
but then there's post-modern architecture which arose in the 1960s as a reaction against the modernist style
and in a nutshell modernist architecture emphasized function over for form which just means that what gets done in that
building is more important than how it looks and how it looks is about as Bland as a khaki jumpsuit but then postmodern
architecture emphasized form over function which means that how the building looks is just as important as
what gets done inside in other words postmodern architecture is more culturally expressive for example here's
the Guggenheim Museum in baloa Spain its function is to display art but the building itself is also a work of art
okay now we've looked at the features of cultural landscapes and how they reflect the values of the people who live in
them but now let's consider it from the the other side how do people's values and society's values affect the way they
occupy a space and let's consider three ways to look at this first the culture's attitude towards ethnicity is a big
factor in how people shape their space and ethnicity refers to the cultural traits that they share that distinguish
them from other groups and in many cases the distinct markers of ethnicity can't be seen with the eye but they can be
smelled and heard and tasted for example to pass by an urban street with a significant Indian ethnic Enclave which
is you know just a cluster of ethnically similar people living in the same place is to smell the food of their native
culture specifically their lovely and Oho tasty curage and in that way that place is marked by their culture second
attitudes about gender effect cultural landscape for example in Kenya which is a more traditional Society women lack
property rights and so the land is owned by the men and then passed down to Sons even though women basically run the
Farms or go to India and you'll find that in some places public parks are segregated by gender you've got men only
and women only additionally cultural landscapes are affected by a society's attitude towards women in the workplace
for example in societies where women are more encouraged to work like Europe and the United States you can see a growing
number of child care facilities being built both within Office Buildings and around them okay the Third Way of
cultures identity affects the way they occupy space is with the presence of ethnic neighborhoods often when migrants
reach their receiving Society they find each other and they live together in a concentrated area and over time they
shape the landscape according to their cultural values as you can see here in New York City's Chinatown but also
ethnic neighborhoods can be a result of historic discrimination like throughout the 20th century local laws and cultural
norms of White Society dictated where black Americans could and could not live and though these laws have been struck
down many of those settlement patterns still exist today and then the Fourth Way a culture's identity shapes their
space can be seen in the presence of indigenous communities for example throughout the United States there are
several Indian reservations in which Native American communities live for the most part under their own government
okay now when people modify the landscape to live in a place they are engaging in what we call placemaking but
when people think about that place and fill it with meaning geographers call this their sense of place so for example
to build a house out of wood and Concrete is to engage in placem but the think about that house is the place
where you grew up and the backyard and the camping and the macaroni and cheese and all that came with it that is your
sense of place and that sense of place is true for whole cultures when they think about the places where they live
so let's consider three factors that contribute to a people's sense of place and the first is language the French for
example love their language speaking French is a big part of what makes France French only worse than an
American Tourist walking through Paris speaking stupid English is for an American Tourist to try to speak French
but speak it badly inwa us lur eiel seu plate now on a more Regional scale different dialects of the same language
can shape a people's sense of place now a dialect is simply a unique way of speaking a particular language so here
in America the southern dialect differs from the northern dialect here in the South we park the car in the north they
park the car and in Boston they park the car and formal apologies to everyone I just offended with my cartoonish accents
but anyway those dialects contribute to a people's sense of their place second religion is a significant factor in
people's sense of place also for example white Evangelical Protestants live overwhelmingly in the South and Midwest
of the United States and you can tell because those regions have many Baptist and Presbyterian churches which have
their own distinct architecture but Catholics on the other hand live overwhelmingly in the Northeast and that
landscape is dominated by Cathedral and then third ethnicity contributes to a people's sense of place for example the
massive Somali immigrant population in Minnesota established a mosque long ago that has become part of their
neighborhood's cultural landscape there they worship they have a school they host community events all of which
contrib to their sense of identity as Somali so those are the three main factors that contribute to a people's
sense of place and I know that sounds all warm and fuzzy like a nostalgic rainbow and cheese sandwich but these
three factors language ethnicity and religion while they can bring people together and create a sense of place
they can also drive people apart so if those factors are bringing people together they're known as centripetal
forces and you can see a good example of religion as a centripetal force in India Hinduism is a strong force binding South
Asians together especially after the end of the British colonial period or in the case of language the fact that Spanish
is spoken spoken throughout Central America has a binding effect on people from different regions or in China
ethnicity acts as a cental force because over 90% of the Chinese population is ethnically Han which binds them together
as a people however when these three factors drive people apart they are known as centrifugal forces so in terms
of religion in some Islamic countries there can often be tension and sometimes violence between two different sects of
Islam the Shiite and the Sunni they're both Muslim but the differences between these two versions of Islam can
sometimes drive them apart in terms of language as a centrifugal force you can see this debate here in the United
States various bills have been introduced into Congress to make English the official language of the United
States and usually this is done because English-speaking Americans fear that their culture is being threatened by the
various languages of dominant ethnic minorities and then ethnicity can also act as a centrifugal force which can
lead to violence as it did in the Rwandan genocide in 1994 their European Colonial Powers had long aggravated the
tension between the tootsie and the Hutu ethnic groups in Rwanda and after the rwandans had established their
independence the Hutu systematically killed about half a million tosis okay we've talked a lot about culture and
place and all that but now let's turn the corner and talk about cultural diffusion what's that you want a
definition I got you cultural diffusion is the process by which a cultural trait spreads from one place to another now a
cultural trait is a characteristic of a cultural Hearth which is the place where people of particular ethnic and cultural
identities originate and so these cultural traits can then diffuse or spread from the cultural Hearth to
places beyond the heart you feel me okay so two kinds of diffusion you need to know first is relocation diffusion which
is the spread of cultural traits as people migrate or you know relocate and just for poops and Giggles let's
consider the diffusion of religion many Latin American and South American countries practice forms of Catholicism
but that's not the religion of their ancient ancestors so why did it change well relocation diffusion like during
the age of European imperialism the Spanish and the Portuguese for example came plowing into these lands not only
with their swords and guns and nasty germs but also with their Catholicism and through large scale efforts at
forceable conversion many of the indigenous peoples became Catholic and remain so today okay now the second type
of cultural diffusion is known as a expansion diffusion and buckle up because this one gets a little more
complex in relocation diffusion people move away from their cultural Hearth and carry their cultural traits with them to
a new location in expansion diffusion it's the cultural trait itself that spreads while the people to whom it
belongs remain in their cultural heart okay so that's easy enough to understand but there are three subtypes of
expansion diffusion which can be distinguished by their spatial patterns first is contagious diffusion which
describes a cultural trait spreading rapidly to adjacent populations without regard for class race or any other
culture category it's like the spread of contagious diseases it's like when that kid named Carl who sits next to you at
lunch and has been coughing into his hand and wiping his runny nose hands you a pringle and ask if you want it no Carl
nobody wants your nasty Pringle but the thing is Carl's nasties don't care who you are whether you're rich or poor male
or female they'll get in you if you eat that Pringle so in contagious diffusion cultural traits spread to other people
rapidly no matter who they are and a good example will be slang words like I still remember the first time a student
in my class used the word sus but then all of a sudden everyone was saying it like athletes RT kids popular folk all
without distinction okay now the second type of expansion diffusion is known as hierarchical diffusion which describes a
top down spread of a cultural tra it originates in a person or group or place of power and then spreads downward to
those with less power and influence for example in the ' 80s and '90s hipop and rap were purely Urban forms of music
that originated in New York City and Los Angeles but now they've spread to Suburban and rural areas of the United
States and all throughout the world and then the third type of expansion diffusion is known as stimulus diffusion
this describes what happens when an original cultural trait does not itself spread but inspires or stimulates the
creation or innovation of a new but related cultural trait for example over the course of the 20th century
McDonald's restaurant spread throughout the world which is great because why would you want to go anywhere in the
world without experiencing the sinking disappointment of the Ubbi is broken ice cream machine anyway McDonald's
signature sandwich is the Big Mac two all beef patty Special Sauce in an evening with diarrhea to evaluate your
life choice but anyway when McDonald's came to South Asia Indians were not fans of the two beef patties since you know
cows are sacred to them so McDonald's innovated and introduced the Maharaja Mac which is chicken based boom new
cultural trick okay now we've seen the various ways that cultural trait spread so now let's consider why those traits
spread and for this section we're going to crack open the history books because cultural diffusion always has its roots
in historical processes so first let's begin with diffusion through the processes of colonialism and imperialism
and I reckon we need some definitions first imperialism is when a powerful State enacts policies to extend power
over another place colonialism is when one powerful state establishes settlement in another place for the
purpose of economic or political gain so colonialism is one kind of imperialism but imperialism includes all sorts of
different ways that one state can attempt to dominate another you mowing what I'm growing good then let's talk
about the two waves of European imperialism and how it led to the diffusion of cultural trait so starting
in the late 15th century which you know means the 1400s Europeans began colonizing enormous portions of the
Americans I'll take that and that and that and one of the most significant result of these massive projects of
Empire building was the diffusion of cultural trait for example the fact that English is largely spoken in North
America as evidence of British imperialism or the fact that Portuguese is spoken in Brazil as evidence of
Portuguese imperialism and the same goes with Spanish and Central America you get the idea now part and partial to the
European Imperial Venture in the Americas was the metric buttloads of economic gain that could be made on
agriculture specifically crops like tobacco and sugar and that reality led to an increased demand for enslaved
laborers from Africa resulting in the transatlantic African slave trade in which Africans were the subject of
forced migration to the new world despite being the subjects of forceable migration enslaved Africans also brought
their cultural traits with them to the Americas including new foods like okra and religious beliefs and musical
instruments native to their home okay now during the second wave of European imperialism which occurred in the second
half of the 19th century Europeans turned their attention to dominating Africa this became known as the Scramble
for Africa and again in this wave of imperialism cultural traits were diffused for example today in Algeria
the official languages established by their constitution are Arabic and Berber but some media channels and much of
their children's education is carried out in French which is a testament to the Colonial history in that country
okay now the second historical cause of diffusion is trade for example starting from ancient times Merchants traveled
across afro Eurasia along a network of routes known as the Silk Roads and when they traveled they exchanged ideas or
cultural traits as well as goods for example Buddhism was carried by Merchants Westward and Christianity was
carried by Merchants Eastward now with all this mingling of cultures via imperialism and trade sometimes these
encounters led to the emergence of new cultural Trad I'll give you two examples relating to language first is the
emergence of a lingua franka lingu WKA lingua franka it's a single language adopted by many people of different
languages that facilitates communication for example today English is the global lingua franaqua and a big part of this
has to do with the export of American movies and television shows and other forms of entertainment and so the world
has adopted English as the main language of Commerce and transcultural interaction now a second effect of the
diffusion of cultural traits can be the creolization of language this occurs when two languages are combined to form
a new distinct language for example the Africans language spoken in South Africa South Africa was a Dutch Colony starting
in the 17th century and they brought their Dutch language with them but over time a new language developed called
Africans which combined elements of Dutch with other European languages and African languages okay now you didn't
think the diffusion of cultural traits only occurred in the dusty pages of History did you you so crazy no
diffusion continues to occur today and we need to consider the Contemporary causes of that diffusion now it's
important to understand that cultural ideas and practices are socially constructed which means that they are
created by a group of people those ideas and practices can change through both small scale and large scale processes on
a small scale the changing of cultural practices this is pretty easy to understand for example because of the
increasing ease of international travel many people visit other cultures and then bring those experiences home with
them and then in some cases those experiences alter the Traveler's own cultural ideas but then on a large scale
changes occur because of more complex processes which we shall consider present the first process leading to
cultural interaction and change is globalization which is the increasing interweaving and growing dependence of
peoples throughout the world on each other economically politically and socially in other words because of the
process of globalization we're no longer longer just citizens of one country or one region we are Global Citizens
connected to many other places and peoples which if you remember from unit one is the result of time space
compression now in the 21st century the speed of globalization has increased quick fast and in a hurry thanks to the
arrival of digital technology it take the rise of the internet for example it's given everyone who has access the
ability to interact instantly with cultural ideas from all over the dang World a good example here is the rise of
K-pop it began as a distinct musical style in South Korea in the early 2000s but a decade later viral internet videos
of K-pop groups like BTS spread across the world and now K-pop is a global phenomenon and now we're all Sid
stepping right left to their beat I'm so hit anyway the second contemporary process leading to cultural
interaction and change is increasing urbanization which describes the movement of people from rural areas into
cities and at this point more than 50% of the world's population lives in cities and that's important for
diffusion because people from all different cultures and socioeconomic backgrounds live in cities packed
tighter than the tattoo ink between Dwayne Johnson's pectal and you know in that situation that exposes them to
cultural ideas different from their own and so that cultural change occurs in urban areas on both small and large
scale on a small scale a person might encounter a new cultural trait by moving to a city and hearing a new genre of
music or tasting an ethnic food which he or she has never experienced before but then on a large scale cities can create
various cultural traits that then spread outward for example new fashions often originate in New York and Paris like
this lovely piece from a recent New York Fashion Show and I'm telling you it's only a matter of months before this
spreads to the rural areas and farmers are harvesting their crops but now the question becomes how do people in the
areas outside the city become exposed to these new Urban ideas and I got four ways that my uncle Cletus in rural
Georgia is going to hear about cultural ideas coming out of these big cities first is through the media for example
Hollywood films are released globally the two highest grossing films of all time as of this recording are Avatar and
Avengers endgame both of them were conceived and created in Hollywood and all the ideas contained in those stories
spread from there throughout the world you know uncus loves it when Captain America is found worthy to wield mol I
feel you Uncle Cletus anyway the second way people outside cities are exposed to Urban ideas is through technological
change with the ubiquity of smartphones and social media people from all over the world are watching the same videos
on the same platforms and then the Third Way people outside cities are exposed to Urban ideas is through politics for
example the United Nations which is an international Council made up of 193 different nations condemned Russia's
2022 invasion of Ukraine in essence the UN is a collective of global cultural ideas and is saying to Russia this is
not how we act in the global community and then the fourth way people outside side cities are exposed to Urban ideas
is through economics for example with the rise of global online retailers like Amazon and Alibaba people can have
access to goods from all over the world just by clicking a button now there are two major effects or results of these
various processes of diffusion you've got cultural convergence and cultural Divergence the idea of cultural
convergence is that as two or more cultures interact they adopt one another's cultural traits and ideas and
the outcome is that the two cultures become more similar than different and a major factor in this process is time
space convergence essentially as transportation Technologies Advance the time and space between places shrink
that sounds confusing but it's not really so think about it this way Christopher Columbus sailed across the
Atlantic in 36 days but today we can fly across the Atlantic in 7 hours so although Europe and North America
haven't changed geographical positions the time it takes to travel between them has significantly shortened time space
convergence and the point you need to remember here is that in general this time space convergence makes various
cultures less distinct as their interaction with one another increases for example as English becomes more and
more the lingua franka of the world some cultural leaders worry that indigenous languages are falling out of use and
will eventually disappear the second effect of global diffusion of culture is the opposite namely cultural Divergence
here the exact same process that brings cultures together and makes them more alike can also make them more distinct
for example the large omish population of the American Northeast has been exposed to all the new technologies
we've already mentioned but instead of adopting them and surrendering the cultural traits that make them unique
they have rejected those Technologies in order to uphold their own cultural Traditions like you see Amish families
going down the road their horse and bugging you're like have they heard of cars like they've heard of cars right
yeah they have but in order to uphold their distinct cultural Traditions they're sticking with their horses and
Buggies okay now we've been talking about the diffusion of cultural traits in general but now we need to look at
the diffusion of two cultural traits at the heart of a people's sense of themselves namely language and religion
and just for poops and Giggles let's start with the diffusion of language now to understand this you need to know how
languages are categorized and will go from biggest to smallest category first is the language family which is the
largest categorization of related languages Al languages in the family share a common ancestral language which
no longer exists for example the most well-known language family is the Indo-European language it includes most
of the languages of Europe and South and Southwest Asia so languages as different sounding as German and Hindi after close
inspection have many similarities and thus belong to the same language family and what you're seeing here is a
language family chart that visually represents how these languages have diffused over time then the second
smaller category of languages is the language Branch as languages develop from the same family they Branch out and
separate and each branch has similarities in grammar and syntax but the speakers cannot understand languages
from other branches hello say what now so what you're looking at here is the Romantic language Branch whose origin
language was Latin and then from Latin you get French Italian Spanish Portuguese Etc within this Branch
speakers of these languages can understand a good deal of what the others are saying for example if you
speak Spanish and you're lost in Lisbon Portugal you're probably going to be okay because there's a lot of overlap
between Spanish and Portuguese but then you've got the Germanic branch which includes German English Dutch Etc again
speakers within this Branch can understand understand some of what the others are saying but the thing to
remember is that there is very little understanding between the branches what I mean is is that though both of these
branches have a common Indo-European Source German speakers cannot understand Spanish speakers naturally and vice
versa and then the smallest category here includes individual languages and dialects for example both citizens of
Spain and Mexico speak Spanish but they have different dialects in Spain Z's and s's are mostly pronounced as T whereas
in Mexican Spanish they are pronounced with an S sound so this is the word for hug in Spanish if you're in Mexico
you'll ask for an abraso but if you're in Spain you'll ask for an abrao and look I don't care how you say it I'll
take the hug regardless okay that's language and now let's turn the corner and consider how religion diffuses from
cultural Hearts so all major religions have distinct places of origin and if they diffuse they will spread from that
place for example Christianity originated in Israel 2,000 years ago and from there spread across most of the
world or take Islam it began on the Arabian Peninsula and now has become the world's second largest religion after
Christianity but not all religions spread so easily ultimately a key factor in determining how widely a religion
will spread as impacted by the religion's practices and belief systems and there are two categories of
religions you need to know first universalizing religions and these are religions that appeal to people of a
wide variety of cultures and here you've got Christianity and Islam and Buddhism and Sikhism and others and these are
considered universalizing religions because each of those belief systems can be planted and grow in any culture in
the world so Christianity and Kenya will retain the essentials of Christian doctrine but the church will take on the
characteristics of Kenyan culture same with Islam or Buddhism and so by Nature universalizing religion religions lend
themselves to diffusion typically by relocation and expansion diffusion so if missionaries go to far off places
seeking new converts that's relocation but something like the Great Awakening in the 18th century swept many Americans
into Christianity through expansion diffusion in that case contagious diffusion but the other category of
religion namely ethnic religions they don't spread as well and that's because these religions are tied very closely to
particular ethnic groups in particular regions for example Hinduism or Judaism or Shinto let's just look at Hinduism
like one of the core Hindu doctrines organizes Society into various levels called casts so it would be impossible
to plant Hinduism in a culture that would reject the cast system therefore ethnic religions tend to remain close to
the cultural Hearth and whatever diffusion does occur typically is through relocation diffusion okay now
the last thing on this topic both diffusion of languages and religions can be visually represented on maps charts
or toponyms which is just a fancy word that means the name of a place we've already seen this in maps and charts but
how do toponyms indicate religious diffusion well one of the main ways is by noticing how toponyms change for
example Constantinople was the Center of Eastern Christianity and named for the first Christian emperor of Rome
Constantine but in 1453 Muslims in the Ottoman Empire went ahead and sacked it and renamed it istan buul so changing
toponyms evidence of religious diffusion okay now this is the last section of the unit stick with me here all of these
meetings of different cultures and diffusion of languages and religions can have four basic outcomes or effects the
first effect is called a culturation this is when a people in a culture adopt some traits of another culture while
they simultaneously maintain their own cultural trait for example immigrants May learn the language of the receiving
country while speaking their native language at home among their families the second effect is assimilation this
is when people assume almost all of the characteristics of the culture around them and there are two flavors of
assimilation you need to know first is forced assimilation for example policies in 19th century America gave Native
Americans the choice to either leave their lands or assimilate to American culture this meant that they had to
speak English dress in American attire be educated in the American tradition Etc but the other flavor is voluntary
assimilation for example Irish immigrants to the United States in the 19th century endured harsh
anti-immigrant sentiment among native born Americans many of them assimilated to American culture in order to be more
accepted and be more eligible for jobs the third effect is called syncretism which was when two or more cultural
traits blend together to create a new cultural trade for example in the 16th century Africans melded their
traditional indigenous religions with the Christianity of the Europeans and in doing so they combine Christianity's
major doctrines with beliefs about the African spirit world and the importance of dance and movement and then finally
the fourth effect of the diffusion of culture is multiculturalism and this is when members of a cultural group don't
fully assimilate but still maintain their own cultural identities while other groups around them do the same
this reality is especially prevalent in urban areas and that's it if you want to keep reviewing in more detail go ahead
and click this playlist and check out all my videos for unit 3 also click here to get my AP hug heimler review guide
which is everything you need to get an A in your class and a five on your exam in May and I'll catch you on the flipflop
himler out
The Cultural Iceberg Concept illustrates that culture has visible elements above the surface, such as language, clothing, behavior, and built environment, while most cultural aspects lie beneath the surface, including thought patterns, rules, and values. For example, differences in dress between American and Saudi Arabian women reflect deeper cultural values like liberty versus patriarchy and religious beliefs, showing that visible customs mirror invisible cultural influences.
Cultural traits such as food preferences and architecture serve as expressions of a group's heritage and adaptation to their environment. For instance, Singaporean cuisine reflects Southern Chinese culinary influence, while adobe homes in the American Southwest indicate regional cultural traditions and material availability. Additionally, land use patterns like planting grass lawns in Nevada show cultural preferences despite environmental constraints.
Cultural diffusion spreads cultural traits from their origins to new areas and occurs in several ways: Relocation diffusion happens when people physically move and carry traits with them, such as European colonizers spreading Catholicism in the Americas. Expansion diffusion occurs without population movement and includes contagious diffusion—rapid, widespread traits like slang; hierarchical diffusion—spread from influential nodes like hip-hop music; and stimulus diffusion where an original idea inspires adapted traits, exemplified by McDonald's Maharaja Mac in India.
Ethnocentrism involves judging other cultures based on one’s own standards, often leading to misunderstandings and xenophobia, whereas cultural relativism promotes evaluating a culture by its own values to foster greater appreciation and reduce bias. Adopting cultural relativism encourages respectful intercultural interactions and deeper comprehension of cultural diversity.
Urbanization concentrates diverse populations in cities, creating melting pots where new cultural traits emerge and spread rapidly. Cities serve as hubs for innovation in fashion, music, language, and social behaviors, facilitated by media, technology, economics, and politics. This accelerates cultural diffusion by exposing people to varied influences, resulting in continual cultural evolution and exchange.
Cultural diffusion can lead to cultural convergence, where cultures become more alike—such as the widespread use of English—or cultural divergence, where groups actively resist change to maintain their identity, like the Amish rejecting modern technology. Communities respond differently based on their desire to preserve tradition or assimilate new influences, shaping distinct cultural landscapes and identities.
Sequent occupance refers to the layering of cultural imprints over time in a location, such as the Dome of the Rock built over the Jewish Temple Mount, illustrating historical and cultural succession. Placemaking involves physical modifications and emotional connections to a place, influenced by language, religion, and ethnicity, which create a strong sense of place. Both concepts show how cultures shape and are shaped by their environments, creating meaningful cultural landscapes.
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