Complete 2026 Guide to Faceless Instagram Theme Pages for Profit

So, last year I released a 4-hour faceless Instagram [music] theme page course, and it became one of my best

performing videos yet. It's helped thousands of people start or scale their own profitable Instagram business

without having to show their face online or spend [music] a single penny on ads. But since that course was released, a

lot has changed. What worked last year isn't necessarily what works best today. There's new and improved ways to create

viral content, more monetization opportunities, and updated AI tools, which have made all this a lot more

effective and efficient. [music] And that's why I've decided to put together and release a brand new up-to-date

course, which goes into even more depth than the last one. I'm giving you essentially everything you need to

thrive in this booming creator economy, which is only getting bigger and bigger as time goes on. And I'm not just saying

this, I'm speaking from my own experience. In the last year alone, I've grown over 2 million followers across my

network of faceless Instagram pages, made multiple six figures, built an amazing team, which handles most of the

work for me, and built an inner circle of over 100 active members scaling their theme pages, all at the age of 22 years

old. Look, Instagram has over 3 billion active users, and 98% of them are just consumers. [music] That leaves the 2%,

the creators, so much opportunity to capitalize off this gap and supply the demand. And doing this is exactly how I

went from working at an ice cream shop 3 years ago as a broke college student with no direction to building my own

six-f figureure theme page empire, which allows me to work for myself, have complete time, location, and financial

freedom, travel the world, give back to my loved ones, and overall live life to the absolute fullest. And just to be

crystal clear, in this course, there's no fluff and no BS like all the other videos out there. It's very direct and

very straight to the point. As you go through it, you're going to learn everything from the basics like picking

a profitable niche to mastering the Instagram algorithm to creating content that allows you to go viral consistently

and predictably to the most effective ways to monetize your page and even how to automate and scale it. And also

throughout this video, I'll be giving you everything that I'm actually using today, like the best websites and AI

tools to use, AI prompts, growth strategies, the best monetization methods, and more, so you have the

highest chance of becoming successful with what I'm about to show you. And I'm so excited this is finally live because

I know it will genuinely help you out a ton with everything that I'm about to show you throughout this video the same

way it's helped me. Overall, this is something that I wish I had access to myself when I was first getting started

with this business. So, with all of this being said, make this video full screen and grab a pen and paper for some

[music] notes to get ready for the most valuable video that you've ever watched on YouTube. Let's get straight into it.

All right, welcome to the complete 2026 Faceless Instagram theme page course. As you guys know, I'm super super hyped to

be releasing and going over this with you today. It's been a long time in the making and yeah, without further ado,

let's just dive straight into it. So, firstly, just to give you some context on what exactly we'll be going over

today and what you'll be learning about. First up, module one is my story and my journey. This is just going over the

different milestones that I hit along the way, what that looked like for me personally on my journey. Overall, just

kind of going over the the process on how I got to where I am today. I really believe this will be insightful and

inspiring for you just to kind of get us kicked off. Module two will be theme page essentials. This will be giving you

everything you need to know about what exactly theme pages are, how exactly they work, just kind of giving you a

highlevel overview on that. Uh module three, set the foundations. Just making sure everything is set up the right way

from the beginning. Module four, how to grow with viral content. Module five, how to monetize the attention as you're

getting the views, followers, and building the audience. Module six, how to automate and scale this into a

full-fledged business. And module seven, which is mindset mastery. This is going to equip you with the right mindset to

ensure that you have the highest likelihood of succeeding with the information that I'm about to give you

today. All right? [snorts] And yeah, with that being said, let's dive straight into module one, which is

my story. All right? Because I'm sure you guys are watching this right now. some who maybe don't know me yet

thinking to yourself like you know who even is this guy and why is he qualified to uh teach me about theme pages in the

first place right which is completely valid question in this whole like social media environment so just to give you

some context my name is Pasha Mogatum I'm 22 years old even though a lot of people say I look like you know uh 25 or

26 I think it's because of the beard but I am 22 I swear and uh I was born and raised in California this is still where

I'm living today and really where everything got started for me was 3 years ago when I was a lost college

student and I had no idea what I wanted to do with my life. I just had no direction and I was working a few

different jobs because, you know, I was always driven. I was always like serious about making something of myself. I just

didn't really know how. But what I did know was that uh money helps with that, right? And how do you get money? You

work a job. Um when you don't know any better, right? So I worked a few jobs. I was an ice cream scooper at Cold Stone.

Um, if you're from the US, you probably know what I'm talking about. It's the ice cream chain. And, uh, I was also a

lifeguard and I was also a hotel worker. All right? So, these were the jobs that I was working. And for all of these

jobs, they were all mindless and repetitive tasks every single day. So, I would show up and day in day out be

doing like the same mindless, brainless, repetitive tasks every single day. Like, I didn't even have to like think about

what I was doing. I was never thinking. Uh, I wasn't learning anything. There was no room to grow. Like for example,

at Cold Stone, I was just scooping ice cream into buckets, mopping the floors, washing the dishes. As a lifeguard, this

was so boring. I was just uh staring out water all day. And a hotel worker, I would just sit in this chair right here.

And I'd get phone calls from people in rooms asking to bring them c or for me to bring them certain things like, you

know, a blanket, soap, toothpaste, a hair comb. So I was literally kind of just like a monkey. I hear something and

then I like deliver. I hear something deliver. Same with all of these jobs. Like I was never thinking it was just

repetitive tasks every day which really bothered me. Uh I wasn't learning anything. I wasn't growing or anything.

I also had you know fixed income. So I was just trading my time for money. So no matter how hard I worked, no matter

how well I was doing the job, I was still getting the same paycheck at the end of the week, right? Um and that

really really bothered me because that kind of like made me feel I had like limits. I was restricted. there was only

like a there was a cap to how much that I could make no matter how hard I could work. And that didn't sit right with me,

you know, didn't make me motivated to go to work or to really do anything at the job. And I also had little to no

flexibility and freedom. So, at the end of the day, I was working for someone else. I had a boss. I had to be at a

certain place at a certain time. And I couldn't really do anything about it, right? You know, this was my employer.

They kind of dictate when I do what I do and what I do. And as someone who likes his autonomy, this really bothered me

because I want to be able to like kind of do what I want throughout the day. And I was always being scheduled at

inconvenient times on inconvenient days. You know, I even had to work on a Christmas Eve one time at night, the

closing shift um instead of being with my family. So,

I knew I wasn't going to like work these types of jobs like my whole life. This was just kind of when I was a little

younger, but I also thought about kind of the future because the same would be for the type of jobs that I'd be working

later on, just like for some corporation, some desk job, some 9 to5, it'd probably again be mindless,

repetitive tasks, still fixed income. I'm still having a boss. So, even though I wasn't like working that type of job

already, I I knew that's not what I wanted. And I knew that I wasn't living up to my full potential. I knew that I

was capable of so much more than just living like an average life. And you know, [snorts] some people are

completely fine with living an average life. You know, they they could um just work a regular job and retire when

they're 60 years old and in the meantime like have to budget, go on like one trip a year and have a boss and sit at a desk

for eight hours a day and have no problem with it. And that's fine. That's their prerogative. But for me, that's

[snorts] not what I wanted. And I knew I had more potential and I was capable of finding a different way, right?

Especially because at this time while all of this was going on, like I'd see people online who were my age or younger

and they were like building businesses, traveling the world with their friends, making a ton of money and just living

more of the life that I wanted for myself, right? A life of freedom, of flexibility, of um all these different

things. And I knew that that wasn't what I was going to live if I kind of continued on the path that I was on,

right? But this is really what bothered me the most is I knew I wasn't living up to my full potential. And seeing these

other people like I didn't like I I saw them. I'm like these people are no better than me. These people are no

smarter than me, no harder working than me. If they can do it, like I can do it too. Like why can't I do it? That's kind

of like the way that I thought about it, right? And the thing that all these people had in common was they were

making money online one way or another, right? So I was like, you know what? That's where I need to start. I need to

figure that out, right? So, uh, I knew I had to figure out how to make a source of income online. All right, that was

kind of like my realization, my first foot in the door. And long story short, I tried multiple different things. I

tried like YouTube automation. I tried drop shipping. I think everyone tries drop shipping at some point. Um, Amazon

FBA, a little bit of trading. And I made a little bit of money, but most of the time I just lost money and it just

didn't work out. And it was pretty discouraging to be honest. Um, and I like reconsidered things, let's say, a

couple times. But, uh, I knew that I didn't have any other choice, right? I wasn't going to settle. I wasn't going

to give up. I I had to figure something out. Uh, and I came kind of to the realization that really the key to

making money online, to building a source of income, was having an online audience. That's where everything sort

of clicked for me. Um, that was like the key, let's put it that way. And I knew that a lot of people were doing

like personal brands and stuff, but I never really wanted to do that. I didn't want to be like a cringey influencer

and, you know, dance in front of the camera and like show myself every day and talk about my life. Like I'm more of

an introverted person. Wanted to be behind the scenes, let's say. Uh, and that's when I came across theme pages or

like faceless pages where you could still get the benefits of social media, of getting attention, of building an

audience, uh, but you didn't have to show yourself. you didn't have to like have a

face or an identity attached to it. And that's where I was like, "Okay, you know, this this is where I need to be,

right? This is this is what I need to really go all in on, right?" So, I learned what I could about it. I kind of

got started with it and I ended up reaching my first 20k followers after 5 months. So, I made a little bit of

progress. Uh, I believe I got a little lucky earlier on because I got a couple viral reels which like pretty much

brought me all these followers. >> [snorts] >> Um, but as time went on, like I was I

was definitely stuck. Like I plateaued. Um, I started getting like a consistent few thousand views. I couldn't really

get go viral again no matter what I tried. Uh, I think I got to a point where I was even losing followers at

some point. So, I was like, Um, and I wasn't making any money at this point. I mean, I had no idea where to

even start when it came to monetizing. And yeah, I just if we go down here, I overall had no direction. I had no

clarity, no idea what I was doing. No structured blueprint or road map. I was just doing trial and error, throwing

at the wall, hoping that it stuck, relying on just like YouTube videos. Um, you know, just watching some like

surface level level videos that were just general and not really custom to me. And I tried looking at other pages,

trying to see what they're doing and like copy them. That didn't get me really far. I also tried getting like,

you know, some 15 or $27 courses, little shitty courses I thought might help, but that was all just like general knowledge

and outdated stuff. So, I was really stuck at this point. Um, no matter what I tried, I couldn't figure out what I

was doing wrong. I just didn't know what I was doing wrong. I had blind spots. And, you know, I got to a point where

I'm like, okay, well, this is not working. [laughter] This is kind of the consensus I came to.

I'm like, you know what? uh if I really want to make this work, if I want to do this the right way, and probably what I

should have done a lot earlier was like get some help, right? So I didn't have to waste any more time trying to do this

trial and error, which clearly wasn't working for me up to this point, right? So I see out some help and this is when

I decided to invest most of my money into my first mentor. So it was £2,500, which is like £3,300.

And at the time I was like 19, maybe 18, 18 and a half. and I had saved up like like between four to

5,000 uh from the different jobs that I was working. So, this was literally more than half of my money. Um, so it was

definitely a huge step. Uh, I was nervous. I was scared. I didn't I wasn't even fully certain. I just had a good

feeling about it. And overall, I knew I had to do something, right? I [snorts] couldn't just continue doing what I was

doing, which wasn't working. I wasn't going to quit, you know? I I had to figure something out, right? So, it felt

like I didn't really really have a choice. And fortunately for me, you know, I I found a good mentor, right?

This person was great. Um genuinely wanted to help me out. And um I was able to finally kind of learn from someone

who was in the position that I wanted to be in. So instead of doing the trial and error, I could like learn from this

person um learn from their mistakes that they already made. They were a lot more experienced than me. They could kind of

show me the ropes. And from working and learning directly from him, this is where I started to actually see some

results. So two months later, I crossed 100K followers and hit 2K a month, right? So these were like the first

substantial results that I finally was able to hit with online business. So as soon as I started working with him, like

I understood what to change with my content, how to actually go viral more consistently, um like the the different

ways to monetize my page, how to actually go about that, what actually works, what doesn't work. [snorts] And

um I managed to get these types of results uh earlier on. [snorts] And this is what changed the game for me because

it was like the first substantial money that I had ever made online. And I'm like, you know what? You know, this is

the foundation, right? This shows me the proof of concept. Kind of gives me a platform to be like, okay, this works.

Now, if I'm only putting a few hours a day in and getting these results, like how much could I succeed if I do more?

Right? So, at this point, I'm like, okay, this is the proof of concept. I transitioned out of my job to do this

full-time because I was out earning my job. And I put my foot on the pedal and haven't

looked back really ever since. And fast forward to now, I've built a network of over 3 million followers on Instagram,

scaled to consistent 20 to 30k months, and essentially put myself in the position that I had always wanted to be

in back when, you know, when I was working at Cold Stone, for example. Like I'm in a position now where I have

full-time and location and financial freedom. Um I can travel. I can even bring my laptop and work from there.

Make money still. I can go wherever I want, kind of get whatever I want and you know uh provide for my parents, get

them nice gifts, take them to dinner, you know. Um, these are things that I'd always wanted and you know, I've managed

to achieve it and I'm blessed and I'm grateful and I'm not fully satisfied with where I am right now. Of course, I

still have more goals that I'm looking to achieve. Although, you know, it's a it's nice knowing that you set your mind

to something and you achieved it, right? And I don't say this to like, you know, say, "Oh, look at me. I'm so much better

than you." Like, that's not why I'm saying this. I I say it to hopefully inspire you, to show you what's

possible. because, you know, I started probably not too different than, you know, you on the other side of the

screen just like trying to figure it out, watching different tutorials. Um, you know, maybe you're working a job and

you're trying to figure it out. So, I just want to inspire you and show you that it's it's actually possible. It's

not going to be easy. It's not going to happen overnight. No one's saying that. Um, well, some gurus online are, but

don't listen to them. Uh, it's possible, right? And I I like sharing my story and sharing my journey just to show people

that, right? that they could also achieve it too, right? Because why can I and you can't, right? That's the mindset

that you need to have. And along the way, I've also helped over 120 others do the same, right? So, if you see these

screenshots on the screen here, these are all people that I am working with. And we could dive into some of these

people uh specifically. This is Matias, Lou, Michael, uh Jason here, Lucas, Alec, Alitia. And you can see some of

the pages on the uh screen as well. Like she runs the page Female Evolution. Um actually crazy story with this page. She

started it less than two months ago and now it's over 110,000 followers. Um this is an old screenshot here, but you can

check it now. Uh Brandon, he's also almost at a million followers as well. And you could take a look at these other

screenshots here. But um yeah, I work with some great people. I'm blessed. I've been able to like put myself in

this position now where I know enough and have the skills that I could kind of transfer it down to others uh and help

them out along the journey as well. And you could also see more uh examples of this on my highlights on Instagram,

Poshmogga. Uh I'm very transparent with who I work with. I document all the results. You know, you could cross

reference a lot of these um people and the results and the screenshots. I have them all documented and organized on my

page. But overall, just to put it simply, like I've spent years uh figuring things out, trial and error,

experimenting, split testing. Uh I've invested over $35,000 at this point to like other courses, mentors, programs,

masterminds, just to get access to certain information, to get access to the right people, and just from those

investments as well as my own experiences and learning lessons. Like that's how I've managed to put myself in

the position that I am right now, as well as help the people that I've been able to help, [snorts] right? And that's

exactly what I'll be going over each step of the way throughout this free course on YouTube. Like, you know, from

all the way at the beginning, the humble beginnings of working at Coldstone, working the different jobs to, you know,

seeing the first initial results to being able to scale, turn this into a full-fledged B business, get to where I

am today, how I've helped others. That's exactly what I'm going to be breaking down step by step in this course for you

today. So, stay till the end. Pay attention. Like I said, grab the the pen and paper for some notes. Uh cuz we're

about to dive in and it's going to get serious. All right, so uh yeah, I will see you in the next module. All right,

now welcome to module two where we'll be going over the theme page essentials. It's really important to get clear on

and overview these concepts and foundations before we move forward with the next steps. All right, so first and

foremost, what exactly are faceless Instagram theme pages? Some of you watching may already know or have a good

idea, others may not. Regardless, it's super important to get clear on this. So, theme pages are essentially pages on

Instagram where the owner doesn't show their face or reveal their identity at all. It's completely anonymous. What

these pages do is they focus entirely on a specific theme or topic or niche, right? And these could be any types of

topics. It could be anything related to health, fitness, business, entrepreneurship,

you know, stoicism, mindset. There's all these different types of niches or topics which we're going to go over in a

little bit more detail uh in the next module. Um so some of these that you can see on the screen here, this is wealth.

This is one of the most prominent theme pages on Instagram. And you could see in the bio, it's very descriptive of what

the page is about. The leading source of all things business, tech, and news. So anything to do with wealth, uh money,

business, you could see from these pin posts here, uh Netflix wins bid war about Warner Bros. richest people who

have ever lived. the most expensive things uh humans have created. So, anything that has to do with like uh

money or wealth or you know news or updates or business or tech, you know, this is the page for that, right? So,

that's kind of like the topic or theme that this page revolves around, right? This one here, chat GPT tricks. So, this

is all about uh AI and more specifically like with chat GBT open AI. Uh so all the content whether it's like posts,

reals, any type of content coming from this page revolves around this topic. And then this one's also a different

type of AI page, right? Which posts anything that has to do with AI, right? And not chat GBT focused, but just AI

focused, bit more broad. And yeah, for all of these pages, nobody knows who the owner is and it's completely anonymous.

And think of it about it as like a personal brand. But traditionally with personal brands like someone shows their

face and talks about their life and you know different things that are important to them which allows them to build an

audience and gain influence and gain a following. So this is the same exact concept as that is except the page is

not relying on a specific person or a specific identity, right? But it is relying on a specific topic or niche,

right? So you can see different examples of these on the screen here. And there's also uh dozens and dozens and dozens of

different types of topics and niches that people build Instagram faceless pages around and are able to grow and

monetize. All right, so like I said, we'll be going over some of those a little bit more in the next module. So

this is exactly what theme pages are just to set that straight. All right, now I want to go over how exactly

faceless Instagram theme pages work. All right, because it is fairly simple, although again it's important just to

set this straight from the beginning. So it is really two main steps, right? There's not too many moving pieces. It's

not multifaceted. It's not really complex. It comes down to really just these two steps here. One is generate

attention, right? And you do this by posting content, high quality content of course, which allows you to get views,

get followers, and grow an online audience, right? Build a platform of people who have similar interests in

similar things by posting this content. Right? So you're generating attention. You're getting the eyeballs. You are

showing up on people's feed, building the following, and just building your brand, right? Getting in front of the

eyeballs. And then once you generate that attention, obviously that's not enough. That's not going to make us

money. That's not going to make this a business. We convert that attention, right? We convert the views, the

followers, the audience into income through multiple different uh methods or mechanisms. And this could be like

advertising or paid promos or shoutouts where other companies or brands or creators will pay you to get access to

your audience, right? To promote something in front of them because now you're sitting on a valuable asset and

people want to get in front of those eyeballs that you've built. And then also you could do digital products,

newsletters, you could get paid from views in many cases. And there's a lot uh more different ways to monetize that

we'll be going over in the future modules as well. But this is really the foundations of how exactly faceless

pages work. You post content which allows you to get attention, generate the attention. The more attention you

get, the better, right? The more eyeballs you have on your page, the better. And then you convert that

attention. You have specific mechanisms or methods which you employ onto your page which allows you to convert those

views, followers, and audience into income. All right, this is essentially exactly how the model works. Again, it's

not multifaceted. There's not too many moving pieces. It really just stems down to this. So, if you can master these two

main pillars, which we'll be going over today, you're going to be all set. All right. And the last thing that I want to

go over is uh why theme pages are the best opportunity in 2026, best online opportunity. And obviously, I'm biased.

You know, this is what I do. I've been doing it full-time and it's been years now. But at the same time, I genuinely

believe all these things and they're all true. Like, they're literally rooted in facts. Like, for example, it's an

anonymous business. Like you don't need to show your face. You don't need to put yourself online, your identity. You

don't need to be a cringy influencer and record everything that you do and really put yourself out there. There's no need

for any of that, right? And this is one of the biggest reasons that I got started with this business. Like

obviously now I show myself and I have a presence and I talk about sort of what I've done, my journey, and the lessons

that I've learned, etc. But at the beginning, this is why I got started with this business. Like I'm I'm more of

a reserved person. like I didn't want to have to put myself out there in order to get the benefits of social media and

like the whole content world. I'd prefer to be behind the scenes and also the familiarity with Instagram like everyone

has Instagram and everyone has been using it probably for years now if not a decade. So everyone kind of understands

how the platform works and you see content coming on your feed and what that looks like and maybe you pay

attention to other theme pages that you've seen. And all it really comes down to is making that transition from a

consumer to a producer because you're already familiar with the platform. You already have it. You already use it

probably every day. But as a consumer, you're consuming content. You're scrolling. You're wasting your time. And

if you check your screen time, you're probably spending hours a day. But what are you getting out of it really? Aside

from, you know, messing up your dopamine levels. So, if you switch from a consumer to a producer, considering

you're already familiar with the platform, you could just get the other side of the spectrum, right? You use the

same exact platform, but instead of scrolling, you're using it to create as a creator, a producer, and you could get

the get the benefits of content and growing an audience and monetizing with the same exact platform that you're all

familiar with. All right. So, that's another reason why this is such a great opportunity. Like me, everyone else,

everyone's familiar with Instagram. Also, it's very beginner friendly. Like, it's very simple. We kind of just went

over the model a second ago. It all comes down to generating attention and converting it. There's not too many

moving pieces. It's not very like complex. You don't need to learn highlevel skills that like take years to

master in order to actually succeed with this business. And that's what makes this different compared to like lots of

other businesses that you hear people talking about online like you know Amazon FBA, YouTube automation. Like you

have to learn real you know skills that take a lot of time and aren't easy for beginners to kind of get started with at

the beginning for those businesses. Also the low barrier to entry to this business. You know you don't need any

money to start. You can start a page for free from scratch today for $0 and all you need is Wi-Fi and Instagram to do it

right. You don't need anything else. Literally Instagram and Wi-Fi and some discipline. It's all it takes to really

get started with this business. Whereas others out there, you know, you have to spend like, you know, thousands of

dollars upfront into like, you know, suppliers or products or inventory or a team to get started at the beginning

just to get your foot in the door. And for, you know, someone interested in business but doesn't have years of

experience, like that's not going to be the smartest thing to do. Whereas this one, it's, you know, literally $0.

There's no reason anyone watching this wouldn't be able to literally start a theme page tomorrow, right? There's no

there's no barrier to entry. Like I say, lower barrier to entry, but there's really no barrier to entry as long as

you have Wi-Fi and the app, of course, right? And also, theme pages can really leverage and take advantage of AI. The

process and being able to make progress with this business has never been quicker and easier than it is right now.

Now, I'm not saying that this is going to be super quick and super easy and no challenges at all and it's going to

happen overnight and that this is a get-richquick scheme. That is not what I'm saying. But what I am saying, which

is true, is that this process has never been quicker and easier than it is right now. The amount of tools that we have

access to when it comes to creating content, to tracking the data, to making monetization a lot more easier makes

this process so much more efficient and effective and gives us so much leverage in this whole digital environment. And

that is obviously the future. Like everyone knows that AI is going to be huge not in just the next 10 years, but

literally in the next few years. And you know if AI is coming for your job, you know, you may as well learn about it so

that you can get the benefits of it in the whole online space, right? That's kind of how I think about it. And also

this is not just a business, it's a passion project as well. So it's kind of like the best of both worlds because a

lot of other businesses like I mentioned the ones that I had tried in the past like Amazon FBA, drop shipping, like

these are very boring businesses in my experience in my opinion. like it's all about just finding suppliers and numbers

and comparing different things and customer service. Like it's it's a headache. It's not really fun. It's not

really making an impact. I wasn't intrinsically motivated running these businesses. Whereas with theme pages,

you get the both best of both worlds. Not only is it a business so that you get to monetize and the financial

rewards of it, but it is something that's genuinely fulfilling and enjoyable. Like you get to create a

brand about something that you actually care about and post content and make an impact on others. Like especially with

the type of brands that I run and the people that I work with like it's all like genuinely beneficial stuff like if

it's health or whether it's like faith and God whether it's motivation whether it's like business entrepreneurship AI

finance like this is stuff that actually makes an impact and stuff that people actually have interest in right so when

you could build a business where you could kind of have a degree of intrinsic motivation towards it and enjoy the

process while also getting the backend monetization and financial compensation That's where you have the best of both

worlds, which is something that I believe is very unique to this business that not many other business have. But

yeah, this is exactly why I believe theme pages are the best opportunity, not only right now, but just moving

forward over the next years. And also now at this point, we've gone over exactly how theme pages work and what

exactly they are in the first place. So now that these foundations are set in terms of the overview, we can now move

on to the next steps, which is the foundations of the actual first steps of building the business. All right, so

let's get straight into that next module. All right. Now, welcome to module three. In this one, we're going

to be going over how to properly set the foundations for your theme page business. That way, you could go about

this the right way straight from the beginning. This is super super important because the same way if you're building

a tower, you need to make sure the foundations are solid because everything else that you're building on top of that

relies on that foundation. So, if that foundation is weak, everything else that you build on top of that is going to be

unstable and could collapse, right? The same applies to this business and really any other business. We want to make sure

the foundations are strong to begin with, not weak, because everything else that you're going to be learning

throughout this free course is going to build upon this foundation. All right? And the first step of properly building

these foundations and building blocks is picking a niche, right? And a niche again is just a topic or a theme. It's

what your whole page is going to revolve around ultimately. And in terms of what exactly a niche is, it's just a specific

topic focused on serving a clearly defined audience. Okay, pretty straightforward. And the reason why it's

important to pick a niche as well is because choosing a niche helps you stand out, right? It gives people a reason to

want to follow your page rather than someone else's, right? So, it shows that you're actually about something. You

know, if you stand for everything, you stand for nothing. So, you need to um get a little bit more specific, attract

a specific type of audience, right? Um people need to feel like this page is for them. They need to feel like it's

targeted towards them. And I'm sure you've heard the quote, um, if you try to serve everyone, you end up serving no

one, right? So, you don't want to be posting about all these different types of topics because then it loses its

substance. It loses its meaning. And these things, standing out and attracting the right uh, audience is

going to allow you to monetize more effectively, right? I'm sure you can imagine it's a lot easier to monetize

when you have an audience of a group of people who have things in common, similar pain, similar interests,

compared to just a random audience with random people, right? So, that's what a niche is. That's why it's important to

pick a niche and most importantly, how do you pick a niche? Right? This is something that I know a lot of people

have trouble with at the beginning. They don't even know where to start. Uh there's so many different directions to

go in and they get confused and overall just don't know how to go about it. And obviously, we don't want that, right?

So, as you can see on the screen here, I have a little visual which goes over how to find your perfect profitable niche.

All right? And to find it, it's essentially the intersection between your interests or your passions, where

there's proof of concept or proven demand, and three, which is where there's a high quality audience, right?

A top tier, first world country audience. The intersection between these three variables is where you could find

your perfect profitable niche. And firstly, the reason why it's important that the niche you choose is something

that you're interested in is because one, it's just more effective by nature because you're going to already have

some knowledge. you're going to have some interest in the topic, which allows you to create content that is more

valuable and interesting towards people of the niche because you kind of already understand what would resonate with them

compared to someone who's completely foreign to it, right? Also, it just makes it a lot more sustainable because

when you choose something that you're interested in, something that you have intrinsic motivation in, it makes it a

lot more likely that you'll stay consistent and it makes it feel enjoyable throughout the process, right?

rather than work. You know, if you choose a random topic just because, you know, it has proven demand and attracts

a high quality audience, but you don't know anything about it and you're not interested in it, not only are you not

going to be able to create high-quality content that resonates within the viewers of that niche, but it makes it a

lot tougher for you to like stay consistent and enjoy the process of building the page. All right? Then two,

the reason why it's important that the niche you choose has proof of concept and proven demand is because we need to

see that there is established other pages in this niche that proves that there's a big enough group of people out

there on Instagram that is interested enough in this topic. Right? So if you find something that you're interested in

that also attracts a high quality audience, but you can't see any examples of like other pages who have grown an

audience revolving around this topic, maybe it's not the best option, right? Because just because you're interested

in typewriters and it tracks a high quality audience who's sophisticated doesn't mean that you can build a

successful page around it. Considering I doubt you're going to be able to find um any successful huge typewriter page, you

know, if someone has seen one, please prove me wrong. I want to see it. Uh and then three, the audience quality. This

is super super important because if you pick something that you're interested in and also see that there's other pages

who have proven that this works and that there's demand but attracts a lowquality audience, people from maybe third world

countries or people who are just more interested in being entertained rather than educated or learning anything, then

uh it is not the end of the world. It just uh minimizes the monetization opportunities that you can get. So

there's just less overall that you can do with it. All right. And what I have down here, guys, is a niche checklist.

So these are questions you should ask yourself that by answering show and validate whether the niche that you

chose is actually a good option or not. All right. So firstly, am I genuinely interested in this topic or at least

curious enough to stay consistent? So this has to do with interest. Can I find other similar pages who've proven to

grow and build an audience about this topic? So this has to do with proof of concept and proven demand. Can this

niche make money? Does this topic attract high-quality viewers? This has to do with building a high- quality

audience. And this last one, can I consistently and feasibly create content about this topic? This is also important

to consider. You just want to make sure that the niche that you choose doesn't require super sophisticated or complex

uh content style. For example, you know, maybe you've seen these like gym pages where it like, you know, shows animation

of someone doing a workout and like all the muscle fibers and stuff and it's like a very complex like animated style

even though it's a theme page. like maybe something like that, you know, you shouldn't um you need to consider when

choosing your niche, right? You don't want to like pick a niche just to figure out like that's the only way to grow

within it. Um but keep in mind most niches you're not going to have to worry about that. Most content styles are

actually very very simple and easy to recreate. But just something to keep in mind. All right. And if you can check

each of these off, you are good to go. All right. So, you want to make sure that each of these are checked off

because these have to do with the three variables that we discussed earlier when it comes to picking your perfect

profitable niche. All right. Something that is really important as well that I want to go over before we move on is the

difference between entertainment focused niches which attract lowquality low intent audience versus value focused

niches which attract highquality or high intent audience. All right. So, for example, some examples of entertainment

focused niches are like memes or pranks or car crashes, catching predators. I'm sure you guys have seen those pages,

etc. Like pages like this, you know, even though, for example, you might be interested in it or it has proof of

concept, proven demand, you know, there's people clearly interested in it as well. It doesn't attract the right

audience, right? You're just going to attract like no specific audience. It could be from like 13-year-olds all the

way to like 80-year-old grandmas and they just want to be entertained and they don't have any intent to like

learn. They're just low intent audience. You don't want to build any audience like that. Like I said, you could still

technically build these pages and there might be some opportunities for you to monetize still, but it's just going to

be a lot less compared to the opportunities that you'll get if you build a B a value focused niche, right?

And a lot of people always ask me like, you know, what niche that I suggest to them. And I don't like just giving

people specific niches even though I'm happy to give suggestions. You know, I want you guys to go through this process

and this framework of pick picking your profitable niche, right? Really thinking it through. Um, but some examples of

value focused niches are like finance, investing, AI, business, stoicism, fitness, health, mindset, faith, etc.

So, these are all niches that have proof of concept. They have proven demand. They attract a high quality audience.

The only thing left is you just want to make sure that you're actually interested and send topic. Right? So

that is exactly how you can pick your perfect profitable niche. Now let's move on to the niche research. Now niche

research is very important. Essentially the whole objective here is to get more familiar with your niche before you go

ahead and actually start building out your page. Right? So, like understanding what different successful and

established theme pages in your niche look like, what they're doing, and just getting some inspiration and ideas that

you could grab from when it comes to building out your own page, right? That way, you're going into it with some

context, with a point of reference rather than going into it blindly, right? So, here's how you could do this

effectively in three simple steps. So, firstly, what you could do is search keywords or hashtags relevant to your

niche into the Instagram search bar. So, for example, if your niche is business, you could look up business,

entrepreneurship, founders, CEOs, Steve Jobs, Elon Musk into the search bar on Instagram. And what will happen is it'll

populate you with different pages and content uh relevant to these words, right? And then this will allow you to

find some pages that hopefully you like and get inspiration from and maybe want your page to kind of be like as you

build it. Um, and then you could note down these pages and also check their following list to find more similar

pages. So, most of the time when you find a page that you like, that is high quality that you get inspiration from,

if you check their following list, most likely they'll be following like maybe 20 to 100 different pages also in your

niche. That way, you could kind of just search through those pages and it makes the research a whole lot easier rather

than having to find them from scratch each time. Uh, keep in mind some pages you find might only be following like

zero people or two people or five people. So, it won't be as helpful, but most pages are uh following many other

successful pages within your their niche and they kind of already done the research for you. So, it could be super

helpful. And then also keep in mind over time Instagram will understand your interests and present you similar

content in your feed later down the line. Right? This makes the whole research process a whole lot easier.

That way, all you have to do is go into your reals feed or your explore feed and you're going to see uh other pages in

your niche just like that. All right. So, once you find these pages, what I suggest you do is create three separate

lists and note down the pages that you find into first a list of small pages 10 to 100k followers, medium pages, 100 to

500k followers, and big pages, which is 500k plus followers. So, organize them into these different uh categories of

size uh sizes. And then what I suggest you do after that, the most important part here is check stats of each p uh

page on socialblade.com. This is a free website, a free tool, which essentially how it works is you

could just type in the username of any Instagram page and it will show you the statistics of it. It'll show you just

the most simple stuff like how many followers they're gaining per day, how many they g gained over the last 14

days, the last uh month, how many times they're posting per day, just any other helpful information uh that you can take

so that you can filter out the dead pages, right? So, uh if there's pages that you find that are like losing

followers or they're like barely growing, uh you might want to just like filter those ones out. You don't want to

be keeping your eye on them. It won't be helpful. and just reorganize this list to make the fastest growing pages at the

top. Right? So that you could take all the different pages that you found through your research, organize them

into these lists, and then once you do that, you could also organize them from the fastest growing to the slowest. And

those ones that are in like, you know, the top 10 of the fastest growing, those are the ones that I suggest you keep

your eye on the most because obviously they're doing something right and you can take some inspiration from that

which can help you build out your own page. All right? And also what I suggest you do is once you have this, you know,

list of top pages, fastest growing ones, analyze them, right? Because like I said, they're doing something right and

there's something that you could learn from them. So just take a look what like what's their username, what's their

logo, what's their bio, like what's their color scheme? Is it like a black and white color scheme? Is it like black

and a different color? Is it, you know, just pay attention like what what colors is it? What what does their branding

look like? What kind of positioning do they have? uh what [snorts] type of content they're posting, how often

they're posting, what their captions look like, etc. Overall, just kind of evaluate and analyze these pages. Uh

it's going to be super helpful when it comes to building out your own page. That way, you're kind of educated going

into it. You have an idea of what works, what the biggest pages are doing. Again, that way you're not going into it

blindly. All right? And I'm going to emphasize this really quick right here. Do not skip this phase. I know some

people do because, you know, they may think of it as like boring or taking extra time and, you know, just

unnecessary research, but that's not the case at all. This is actually a foundational step here, right? This is

going to really set the foundations the right way so that when you do go ahead and build out your page, uh, you know

what you're doing and you have an idea of what other successful pages look like rather than going into it blindly,

right? So, don't skip this step. Um, it's important. Okay, now let's move on to profile optimization here. Okay, and

really the main objective is to maximize follower conversion rate. Okay, so think of

your Instagram profile as this is the analogy I like to use like an Amazon sales page, right? Right? When you click

on an Amazon sales page, a company has listed that and their whole goal is to convert as many viewers of that product

into buyers as possible, right? And your goal as a theme page is very similar, but it's to convert as many viewers of

your profile into followers as possible. Right? So, if you think about how Amazon does this, like they have their product

images, they have the name of the product, they have a description of the product, the customer reviews, etc.

These are all different elements that are supposed to be there to persuade you to go ahead and buy the product or try

and persuade you as much as possible to buy the product. Whereas with your theme page, you are working with different

elements here to convince and persuade the viewer to follow your page, right? To actually want to be a part of

whatever you're building. And these four elements are the username, the logo, the bio, and the SEO name. And if you see

SEO name and you don't know what that means, uh, hang in there. It's it's very simple. You'll see what I mean in a

second, but these are the four elements that you're working with. So, you want to optimize each of these as much as

possible. That way, you convert as many viewers of your profile into followers as possible. Because if you don't have a

optimized profile and like your username doesn't look as good as it could be, your logo isn't as professional as it

could be, your bio is, you know, not doing what it's supposed to do, then people will be clicking on your profile

and you'll be losing out on these followers, right? And we don't want that, right? Okay, we want to convert as

many as possible. So yeah, let's dive straight into the first element here, which is the username. So here are some

rules of thumb to keep in mind. So ideally, you want the username to be short and sweet. You want it to be easy

to remember. You ideally want to avoid any periods or underscores or numbers and also aim to avoid any grammatical

errors, right? You just want a clean, high quality, original username without, you know, any extra stuff or grammatical

errors, any of that, right? and you want it to be memorable. Okay, in an ideal world, you can follow these rules here.

In reality, it is not going to be the end of the world if you can't follow each and every one of these rules. Like

if you have to make the name a little longer, if you had add if you have to add a dot in there, you know, there's

plenty of successful pages who have grown an audience and have done well by making a name or having a name like

that. But just ideally aim to avoid it, right? See if you can. Okay. Now, I also want to go over a professional username

format that can kind of get you some ideas and get the ball rolling for you when it comes to creating or landing on

a available high-quality username. All right? And the format or the formula is just as simple as two keywords. Okay?

So, the first keyword, you want it to be relevant to your niche. So, if we're sticking with the business niche, uh

some examples are like entrepreneur, business, CEO, founder, capital, scale, owner, visionary, etc. You could also

just get some synonyms of these words here to find other similar words to get more creative. And then [snorts] the

second keyword could be a noun or an adjective which aligns with your brand. So for example, network, collective,

empire, mogul, elite, edge, lab, club, society, nation, hub, kingdom, etc. And then again, you can find more synonyms

if needed. And what you'll aim to do is combine them together to see what looks or sounds good, right? So, you know,

entrepreneur collective or business kingdom or scale nation or visionary society, like just plug and play with

the two keywords and see what sticks, right? See what looks good. And also keep in mind, most names that you try at

first aren't going to be available. You know, most of the ones that people think of off the top of their head, uh,

someone has already thought of that. But be patient and keep trying until you find available options. And I assure

you, you know, I've built enough pages myself and have worked with enough people to know that there's always great

available usernames still out there. No matter what niche that you choose, as long as you're patient, as long as you

try to get a little bit creative and you keep kind of testing and plugging and playing and seeing what's available, you

will be able to land on a good one. I assure you that. All right. And also, what we could do is we could utilize and

leverage AI to do the thinking for us, right? That way we don't have to waste time brainstorming too long um for this

step here. Right? So what you could do is use this prompt that I have on the screen. You know, I'm building a premium

faceless Instagram theme page in the blank niche. Uh and then I'm not going to read the rest off here, but it just

gives it some uh of the rules that I discussed earlier. You could also kind of tell it to, you know, uh what sort of

tone that you're looking for, what else you're looking for. Or you could just continue prompting it and see what it

gives you. All right. And if you want access to this prompt, that way you could just simply copy and paste it.

Follow me at Poshamoga on Instagram and just DM me the word GPT and I'll send it to you. That way you could just copy and

paste it. All right. And then when you use this, keep in mind obviously the first batch that it gives you, maybe

those aren't going to be the best. Maybe those are great, but they're not available. So just keep going back and

forth with it. Giving it give it some feedback. Maybe show it some of your competitor pages that you like, for

example. And I assure you, like I said, you're going to be able to find a good available one in no time. All right.

Now, also, just to give you some examples of good usernames and bad usernames. Uh, good ones would look

something like this. Natural Circle, Neurog Globe, Female, Evolution. Uh, you know, these are examples from different

niches, but you can see they're short, sweet, clean, original, memorable, uh, just solid usernames. And you can see

this one here uh got a little creative because you're blending the last uh letter of female into the first letter

of evolution, right? [snorts] So that's how you can maybe uh think in creative ways like that to find available

options. Okay? And then some bad usernames, ones that you want to stay away from. Don't want yours looking

anything like these. Healthy_mind_2.0, discipline.mmaster1, the motivationhub 627. Like you could

see all of these, they just don't give off that professional highquality aesthetic or vibe to the page. And we

don't want our viewers to have that sort of perception of our page, right? We want to be a high quality professional

brand. So that's why you want to avoid like the underscores and the numbers, uh, etc. or keeping it or having it too

long like this. So, the last thing that I want to go over regarding usernames is the proper way to check username

availability because some people do this in other ways which aren't the most accurate and it could just kind of be

frustrating. So, they may check thirdparty platforms to see whether there's a available name or not. Those

aren't always accurate. Also, people try just looking up the name on Instagram and if they see it, they think it's not

available. Whereas, if they don't see it, they think it is available. But that's not always the case for many

other reasons. So, here's the right way to do it, right? Save you some headache. So, just click the name at the top of

your profile. Then click add Instagram account. Then click create new account and then type in the username that you

ideally want. And if it's red, it means it's not available. It's already taken. Whereas if it's green, that means it is

available, right? And then you can just go ahead and create the page from there. So this is the proper way to check it,

the most effective way uh rather than the other ways. Okay? So, keep uh you know testing. You're probably going to

have to go back and forth a couple times to land on a green check mark here, but as soon as you do and you're happy with

the username, go ahead, secure it, and we can move on to the next steps here. All right, which is actually going to be

step two of the profile optimization, which is the logo. And some more rules of thumb here. Keep it clean and sleek,

simplistic, and minimalistic. Don't over complicate it, right? Super important. I see some people sometimes having super

sophisticated and elaborate logos. They think that's what makes it better. That's not the case. You know, the more

simplistic the better. Just like a simple, bold, you know, small, simple logo. All right. And just to get you

started on this as well, get the wheels turning for you. Uh here are some professional logo formats. So, the most

common ones, the ones that you'll probably see when doing your niche research as well. So first is just the

simple uh symbol or icon right some examples of this is uh like this for motivation society it's just like a M

and a S in like a little icon format and then entrepreneur archived these are just literally letters of the brand uh

of the brand right E and A just put next to each other as a little glow effect on a colored background very simple right

so this is just a symbol or icon type logo style you could also do the username as text logo style So, some

examples of this is like business AI right here where it's literally just the text and then at the end there's like

this little background behind the AI and then this one millionaire guide millionaire up top and then guide a

little bigger under with a color. It's just as simple as the username. So, that's another proven format. And then

lastly, uh you could do both. So, you could have a icon symbol and the username together as the logo, right?

All right. So, this is Female Evolution again right here, uh, with like this little icon here with the text written

out and then natural circle where it's like the text written out as the username and then another icon or symbol

to go along with the brand. All right, so these are three uh reliable proven uh logo formats that you could get some

inspiration from. All right. Now, something that's also important to keep in mind is color psychology. So what you

could do is reference this little chart here because you know colors subconsciously stimulate different

feelings and emotions within people which is kind of interesting. uh like for example blue uh is trust that's why

like all the you know financial type of platforms and social medias are blue like stripe is blue PayPal is blue um

Facebook is blue LinkedIn is blue you know these are things that you know uh elicit trust and security within the

customer right so it's very interesting um I suggest taking a look at this when deciding kind of like your brand colors

and what colors to include in your logo for example >> [snorts]

>> um just to kind of make sure it all aligns and makes sense uh with the type of page that you're trying to build and

the niche that you're going to be in. Okay. Outside of that, in terms of actually creating the logo, you could

use Canva. It's a free tool. I'm sure a lot of you guys are already familiar with it. Um and they have templates that

you can kind of work off of which are very helpful to create a high quality logo. And also you could use AI, of

course, all reliable, right? Uh, and then there's another prompt here that you could use and kind of just adjust it

to your liking. Um, I'm going to zoom out here so you could take a screenshot if you'd like. But, you know, AI is

very, very, very good actually of creating logos, especially if you prompt it the right way. And it's very time

efficient as well, right? That way, we don't have to waste any time. So, this is a good starting point. The same with

the username. Maybe it's not perfect straight off off the bat and you have to like, you know, give it some more um

context and tips and it'll just give you some more examples and just keep going back and forth until it gives you

something that you're perfectly satisfied with. All right. And now I'm also going to go over a quick tutorial

showing you uh both of these ways with Canva and Chat GBT. So, let's get into it. All right. What's going on, guys?

I'm going to show you how quick and easy it is to cook up a high quality logo with AI in literally just a few minutes.

All right, so you can see I've got chat GPT opened. I went ahead and copy and pasted that prompt um into Chat GPT and

pressed enter. All I did before is just changed the uh little variables here. So, I wanted it to be in the health and

longevity niche. I went with the username longevity lab. I'm pretty sure it's already existing page, but I I just

like the name, so I went with it for the example. And then I just changed the the other little variables. You know, I

wanted it to be minimal and bold. You know, I wanted to be emerald green color. I think that goes well with the

niche. You know, green has to do with growth and health and natural. And um yeah, I just clicked enter and this is

what it spit out for me literally on the first try. And out of these three, I like this one on the left the most. I

think it's by far the best. Uh longevity has to, you know, a lot to do with DNA uh in most cases. is I mean I'm not an

expert, but I thought this DNA strand looked cool. And then um it's got the little arrow there. The font looks nice.

You know, it's got the text and the symbol, one of the formats that we discussed earlier. [snorts] And um yeah,