Download Subtitles for Beginners Faceless Instagram Theme Page Tutorial

So, last year I released a 4-hour

faceless Instagram [music] theme page

course, and it became one of my best

performing videos yet. It's helped

thousands of people start or scale their

own profitable Instagram business

without having to show their face online

or spend [music] a single penny on ads.

But since that course was released, a

lot has changed. What worked last year

isn't necessarily what works best today.

There's new and improved ways to create

viral content, more monetization

opportunities, and updated AI tools,

which have made all this a lot more

effective and efficient. [music] And

that's why I've decided to put together

and release a brand new up-to-date

course, which goes into even more depth

than the last one. I'm giving you

essentially everything you need to

thrive in this booming creator economy,

which is only getting bigger and bigger

as time goes on. And I'm not just saying

this, I'm speaking from my own

experience. In the last year alone, I've

grown over 2 million followers across my

network of faceless Instagram pages,

made multiple six figures, built an

amazing team, which handles most of the

work for me, and built an inner circle

of over 100 active members scaling their

theme pages, all at the age of 22 years

old. Look, Instagram has over 3 billion

active users, and 98% of them are just

consumers. [music] That leaves the 2%,

the creators, so much opportunity to

capitalize off this gap and supply the

demand. And doing this is exactly how I

went from working at an ice cream shop 3

years ago as a broke college student

with no direction to building my own

six-f figureure theme page empire, which

allows me to work for myself, have

complete time, location, and financial

freedom, travel the world, give back to

my loved ones, and overall live life to

the absolute fullest. And just to be

crystal clear, in this course, there's

no fluff and no BS like all the other

videos out there. It's very direct and

very straight to the point. As you go

through it, you're going to learn

everything from the basics like picking

a profitable niche to mastering the

Instagram algorithm to creating content

that allows you to go viral consistently

and predictably to the most effective

ways to monetize your page and even how

to automate and scale it. And also

throughout this video, I'll be giving

you everything that I'm actually using

today, like the best websites and AI

tools to use, AI prompts, growth

strategies, the best monetization

methods, and more, so you have the

highest chance of becoming successful

with what I'm about to show you. And I'm

so excited this is finally live because

I know it will genuinely help you out a

ton with everything that I'm about to

show you throughout this video the same

way it's helped me. Overall, this is

something that I wish I had access to

myself when I was first getting started

with this business. So, with all of this

being said, make this video full screen

and grab a pen and paper for some

[music] notes to get ready for the most

valuable video that you've ever watched

on YouTube. Let's get straight into it.

All right, welcome to the complete 2026

Faceless Instagram theme page course. As

you guys know, I'm super super hyped to

be releasing and going over this with

you today. It's been a long time in the

making and yeah, without further ado,

let's just dive straight into it. So,

firstly, just to give you some context

on what exactly we'll be going over

today and what you'll be learning about.

First up, module one is my story and my

journey. This is just going over the

different milestones that I hit along

the way, what that looked like for me

personally on my journey. Overall, just

kind of going over the the process on

how I got to where I am today. I really

believe this will be insightful and

inspiring for you just to kind of get us

kicked off. Module two will be theme

page essentials. This will be giving you

everything you need to know about what

exactly theme pages are, how exactly

they work, just kind of giving you a

highlevel overview on that. Uh module

three, set the foundations. Just making

sure everything is set up the right way

from the beginning. Module four, how to

grow with viral content. Module five,

how to monetize the attention as you're

getting the views, followers, and

building the audience. Module six, how

to automate and scale this into a

full-fledged business. And module seven,

which is mindset mastery. This is going

to equip you with the right mindset to

ensure that you have the highest

likelihood of succeeding with the

information that I'm about to give you

today. All right? [snorts]

And yeah, with that being said, let's

dive straight into module one, which is

my story. All right? Because I'm sure

you guys are watching this right now.

some who maybe don't know me yet

thinking to yourself like you know who

even is this guy and why is he qualified

to uh teach me about theme pages in the

first place right which is completely

valid question in this whole like social

media environment so just to give you

some context my name is Pasha Mogatum

I'm 22 years old even though a lot of

people say I look like you know uh 25 or

26 I think it's because of the beard but

I am 22 I swear and uh I was born and

raised in California this is still where

I'm living today and really where

everything got started for me was 3

years ago when I was a lost college

student and I had no idea what I wanted

to do with my life. I just had no

direction and I was working a few

different jobs because, you know, I was

always driven. I was always like serious

about making something of myself. I just

didn't really know how. But what I did

know was that uh money helps with that,

right? And how do you get money? You

work a job. Um when you don't know any

better, right? So I worked a few jobs. I

was an ice cream scooper at Cold Stone.

Um, if you're from the US, you probably

know what I'm talking about. It's the

ice cream chain. And, uh, I was also a

lifeguard and I was also a hotel worker.

All right? So, these were the jobs that

I was working. And for all of these

jobs, they were all mindless and

repetitive tasks every single day. So, I

would show up and day in day out be

doing like the same mindless, brainless,

repetitive tasks every single day. Like,

I didn't even have to like think about

what I was doing. I was never thinking.

Uh, I wasn't learning anything. There

was no room to grow. Like for example,

at Cold Stone, I was just scooping ice

cream into buckets, mopping the floors,

washing the dishes. As a lifeguard, this

was so boring. I was just uh staring out

water all day. And a hotel worker, I

would just sit in this chair right here.

And I'd get phone calls from people in

rooms asking to bring them c or for me

to bring them certain things like, you

know, a blanket, soap, toothpaste, a

hair comb. So I was literally kind of

just like a monkey. I hear something and

then I like deliver. I hear something

deliver. Same with all of these jobs.

Like I was never thinking it was just

repetitive tasks every day which really

bothered me. Uh I wasn't learning

anything. I wasn't growing or anything.

I also had you know fixed income. So I

was just trading my time for money. So

no matter how hard I worked, no matter

how well I was doing the job, I was

still getting the same paycheck at the

end of the week, right? Um and that

really really bothered me because that

kind of like made me feel I had like

limits. I was restricted. there was only

like a there was a cap to how much that

I could make no matter how hard I could

work. And that didn't sit right with me,

you know, didn't make me motivated to go

to work or to really do anything at the

job. And I also had little to no

flexibility and freedom. So, at the end

of the day, I was working for someone

else. I had a boss. I had to be at a

certain place at a certain time. And I

couldn't really do anything about it,

right? You know, this was my employer.

They kind of dictate when I do what I do

and what I do. And as someone who likes

his autonomy, this really bothered me

because I want to be able to like kind

of do what I want throughout the day.

And I was always being scheduled at

inconvenient times on inconvenient days.

You know, I even had to work on a

Christmas Eve one time at night, the

closing shift um instead of being with

my family.

So,

I knew I wasn't going to like work these

types of jobs like my whole life. This

was just kind of when I was a little

younger, but I also thought about kind

of the future because the same would be

for the type of jobs that I'd be working

later on, just like for some

corporation, some desk job, some 9 to5,

it'd probably again be mindless,

repetitive tasks, still fixed income.

I'm still having a boss. So, even though

I wasn't like working that type of job

already, I I knew that's not what I

wanted. And I knew that I wasn't living

up to my full potential. I knew that I

was capable of so much more than just

living like an average life. And you

know, [snorts] some people are

completely fine with living an average

life. You know, they they could um just

work a regular job and retire when

they're 60 years old and in the meantime

like have to budget, go on like one trip

a year and have a boss and sit at a desk

for eight hours a day and have no

problem with it. And that's fine. That's

their prerogative. But for me, that's

[snorts] not what I wanted. And I knew I

had more potential and I was capable of

finding a different way, right?

Especially because at this time while

all of this was going on, like I'd see

people online who were my age or younger

and they were like building businesses,

traveling the world with their friends,

making a ton of money and just living

more of the life that I wanted for

myself, right? A life of freedom, of

flexibility, of um all these different

things. And I knew that that wasn't what

I was going to live if I kind of

continued on the path that I was on,

right? But this is really what bothered

me the most is I knew I wasn't living up

to my full potential. And seeing these

other people like I didn't like I I saw

them. I'm like these people are no

better than me. These people are no

smarter than me, no harder working than

me. If they can do it, like I can do it

too. Like why can't I do it? That's kind

of like the way that I thought about it,

right? And the thing that all these

people had in common was they were

making money online one way or another,

right? So I was like, you know what?

That's where I need to start. I need to

figure that out, right? So, uh, I knew I

had to figure out how to make a source

of income online. All right, that was

kind of like my realization, my first

foot in the door. And long story short,

I tried multiple different things. I

tried like YouTube automation. I tried

drop shipping. I think everyone tries

drop shipping at some point. Um, Amazon

FBA, a little bit of trading. And I made

a little bit of money, but most of the

time I just lost money and it just

didn't work out. And it was pretty

discouraging to be honest. Um, and I

like reconsidered things, let's say, a

couple times. But, uh, I knew that I

didn't have any other choice, right? I

wasn't going to settle. I wasn't going

to give up. I I had to figure something

out. Uh, and I came kind of to the

realization that really the key to

making money online, to building a

source of income, was having an online

audience. That's where everything sort

of clicked for me. Um, that was like the

key, let's put it that way. And

I knew that a lot of people were doing

like personal brands and stuff, but I

never really wanted to do that. I didn't

want to be like a cringey influencer

and, you know, dance in front of the

camera and like show myself every day

and talk about my life. Like I'm more of

an introverted person. Wanted to be

behind the scenes, let's say. Uh, and

that's when I came across theme pages or

like faceless pages where you could

still get the benefits of social media,

of getting attention, of building an

audience,

uh, but you didn't have to show

yourself. you didn't have to like have a

face or an identity attached to it. And

that's where I was like, "Okay, you

know, this this is where I need to be,

right? This is this is what I need to

really go all in on, right?" So, I

learned what I could about it. I kind of

got started with it and I ended up

reaching my first 20k followers after 5

months. So, I made a little bit of

progress. Uh, I believe I got a little

lucky earlier on because I got a couple

viral reels which like pretty much

brought me all these followers.

>> [snorts]

>> Um, but as time went on, like I was I

was definitely stuck. Like I plateaued.

Um, I started getting like a consistent

few thousand views. I couldn't really

get go viral again no matter what I

tried. Uh, I think I got to a point

where I was even losing followers at

some point. So, I was like, Um,

and I wasn't making any money at this

point. I mean, I had no idea where to

even start when it came to monetizing.

And yeah, I just if we go down here, I

overall had no direction. I had no

clarity, no idea what I was doing. No

structured blueprint or road map. I was

just doing trial and error, throwing

at the wall, hoping that it stuck,

relying on just like YouTube videos. Um,

you know, just watching some like

surface level level videos that were

just general and not really custom to

me. And I tried looking at other pages,

trying to see what they're doing and

like copy them. That didn't get me

really far. I also tried getting like,

you know, some 15 or $27 courses, little

shitty courses I thought might help, but

that was all just like general knowledge

and outdated stuff. So, I was really

stuck at this point. Um, no matter what

I tried, I couldn't figure out what I

was doing wrong. I just didn't know what

I was doing wrong. I had blind spots.

And, you know, I got to a point where

I'm like, okay, well, this is not

working. [laughter]

This is kind of the consensus I came to.

I'm like, you know what? uh if I really

want to make this work, if I want to do

this the right way, and probably what I

should have done a lot earlier was like

get some help, right? So I didn't have

to waste any more time trying to do this

trial and error, which clearly wasn't

working for me up to this point, right?

So I see out some help and this is when

I decided to invest most of my money

into my first mentor. So it was £2,500,

which is like £3,300.

And at the time I was like 19, maybe 18,

18 and a half. and

I had saved up like like between four to

5,000 uh from the different jobs that I

was working. So, this was literally more

than half of my money. Um, so it was

definitely a huge step. Uh, I was

nervous. I was scared. I didn't I wasn't

even fully certain. I just had a good

feeling about it. And overall, I knew I

had to do something, right? I [snorts]

couldn't just continue doing what I was

doing, which wasn't working. I wasn't

going to quit, you know? I I had to

figure something out, right? So, it felt

like I didn't really really have a

choice. And fortunately for me, you

know, I I found a good mentor, right?

This person was great. Um genuinely

wanted to help me out. And um I was able

to finally kind of learn from someone

who was in the position that I wanted to

be in. So instead of doing the trial and

error, I could like learn from this

person um learn from their mistakes that

they already made. They were a lot more

experienced than me. They could kind of

show me the ropes. And from working and

learning directly from him, this is

where I started to actually see some

results. So two months later, I crossed

100K followers and hit 2K a month,

right? So these were like the first

substantial results that I finally was

able to hit with online business. So as

soon as I started working with him, like

I understood what to change with my

content, how to actually go viral more

consistently, um like the the different

ways to monetize my page, how to

actually go about that, what actually

works, what doesn't work. [snorts] And

um I managed to get these types of

results uh earlier on. [snorts] And this

is what changed the game for me because

it was like the first substantial money

that I had ever made online. And I'm

like, you know what? You know, this is

the foundation, right? This shows me the

proof of concept. Kind of gives me a

platform to be like, okay, this works.

Now, if I'm only putting a few hours a

day in and getting these results, like

how much could I succeed if I do more?

Right? So, at this point, I'm like,

okay, this is the proof of concept. I

transitioned out of my job to do this

full-time because I was out earning my

job. And I

put my foot on the pedal and haven't

looked back really ever since. And fast

forward to now, I've built a network of

over 3 million followers on Instagram,

scaled to consistent 20 to 30k months,

and essentially put myself in the

position that I had always wanted to be

in back when, you know, when I was

working at Cold Stone, for example. Like

I'm in a position now where I have

full-time and location and financial

freedom. Um I can travel. I can even

bring my laptop and work from there.

Make money still. I can go wherever I

want, kind of get whatever I want and

you know uh provide for my parents, get

them nice gifts, take them to dinner,

you know. Um, these are things that I'd

always wanted and you know, I've managed

to achieve it and I'm blessed and I'm

grateful and I'm not fully satisfied

with where I am right now. Of course, I

still have more goals that I'm looking

to achieve. Although, you know, it's a

it's nice knowing that you set your mind

to something and you achieved it, right?

And I don't say this to like, you know,

say, "Oh, look at me. I'm so much better

than you." Like, that's not why I'm

saying this. I I say it to hopefully

inspire you, to show you what's

possible. because, you know, I started

probably not too different than, you

know, you on the other side of the

screen just like trying to figure it

out, watching different tutorials. Um,

you know, maybe you're working a job and

you're trying to figure it out. So, I

just want to inspire you and show you

that it's it's actually possible. It's

not going to be easy. It's not going to

happen overnight. No one's saying that.

Um, well, some gurus online are, but

don't listen to them. Uh, it's possible,

right? And I I like sharing my story and

sharing my journey just to show people

that, right? that they could also

achieve it too, right? Because why can I

and you can't, right? That's the mindset

that you need to have. And along the

way, I've also helped over 120 others do

the same, right? So, if you see these

screenshots on the screen here, these

are all people that I am working with.

And we could dive into some of these

people uh specifically. This is Matias,

Lou, Michael, uh Jason here, Lucas,

Alec, Alitia. And you can see some of

the pages on the uh screen as well. Like

she runs the page Female Evolution. Um

actually crazy story with this page. She

started it less than two months ago and

now it's over 110,000 followers. Um this

is an old screenshot here, but you can

check it now. Uh Brandon, he's also

almost at a million followers as well.

And you could take a look at these other

screenshots here. But um yeah, I work

with some great people. I'm blessed.

I've been able to like put myself in

this position now where I know enough

and have the skills that I could kind of

transfer it down to others uh and help

them out along the journey as well. And

you could also see more uh examples of

this on my highlights on Instagram,

Poshmogga. Uh I'm very transparent with

who I work with. I document all the

results. You know, you could cross

reference a lot of these um people and

the results and the screenshots. I have

them all documented and organized on my

page. But overall, just to put it

simply, like I've spent years uh

figuring things out, trial and error,

experimenting, split testing. Uh I've

invested over $35,000 at this point to

like other courses, mentors, programs,

masterminds, just to get access to

certain information, to get access to

the right people, and just from those

investments as well as my own

experiences and learning lessons. Like

that's how I've managed to put myself in

the position that I am right now, as

well as help the people that I've been

able to help, [snorts] right? And that's

exactly what I'll be going over each

step of the way throughout this free

course on YouTube. Like, you know, from

all the way at the beginning, the humble

beginnings of working at Coldstone,

working the different jobs to, you know,

seeing the first initial results to

being able to scale, turn this into a

full-fledged B business, get to where I

am today, how I've helped others. That's

exactly what I'm going to be breaking

down step by step in this course for you

today. So, stay till the end. Pay

attention. Like I said, grab the the pen

and paper for some notes. Uh cuz we're

about to dive in and it's going to get

serious. All right, so uh yeah, I will

see you in the next module. All right,

now welcome to module two where we'll be

going over the theme page essentials.

It's really important to get clear on

and overview these concepts and

foundations before we move forward with

the next steps. All right, so first and

foremost, what exactly are faceless

Instagram theme pages? Some of you

watching may already know or have a good

idea, others may not. Regardless, it's

super important to get clear on this.

So, theme pages are essentially pages on

Instagram where the owner doesn't show

their face or reveal their identity at

all. It's completely anonymous. What

these pages do is they focus entirely on

a specific theme or topic or niche,

right? And these could be any types of

topics. It could be anything related to

health, fitness, business,

entrepreneurship,

you know, stoicism, mindset. There's all

these different types of niches or

topics which we're going to go over in a

little bit more detail uh in the next

module. Um so some of these that you can

see on the screen here, this is wealth.

This is one of the most prominent theme

pages on Instagram. And you could see in

the bio, it's very descriptive of what

the page is about. The leading source of

all things business, tech, and news. So

anything to do with wealth, uh money,

business, you could see from these pin

posts here, uh Netflix wins bid war

about Warner Bros. richest people who

have ever lived. the most expensive

things uh humans have created. So,

anything that has to do with like uh

money or wealth or you know news or

updates or business or tech, you know,

this is the page for that, right? So,

that's kind of like the topic or theme

that this page revolves around, right?

This one here, chat GPT tricks. So, this

is all about uh AI and more specifically

like with chat GBT open AI. Uh so all

the content whether it's like posts,

reals, any type of content coming from

this page revolves around this topic.

And then this one's also a different

type of AI page, right? Which posts

anything that has to do with AI, right?

And not chat GBT focused, but just AI

focused, bit more broad. And yeah, for

all of these pages, nobody knows who the

owner is and it's completely anonymous.

And think of it about it as like a

personal brand. But traditionally with

personal brands like someone shows their

face and talks about their life and you

know different things that are important

to them which allows them to build an

audience and gain influence and gain a

following. So this is the same exact

concept as that is except the page is

not relying on a specific person or a

specific identity, right? But it is

relying on a specific topic or niche,

right? So you can see different examples

of these on the screen here. And there's

also uh dozens and dozens and dozens of

different types of topics and niches

that people build Instagram faceless

pages around and are able to grow and

monetize. All right, so like I said,

we'll be going over some of those a

little bit more in the next module. So

this is exactly what theme pages are

just to set that straight. All right,

now I want to go over how exactly

faceless Instagram theme pages work. All

right, because it is fairly simple,

although again it's important just to

set this straight from the beginning. So

it is really two main steps, right?

There's not too many moving pieces. It's

not multifaceted. It's not really

complex. It comes down to really just

these two steps here. One is generate

attention, right? And you do this by

posting content, high quality content of

course, which allows you to get views,

get followers, and grow an online

audience, right? Build a platform of

people who have similar interests in

similar things by posting this content.

Right? So you're generating attention.

You're getting the eyeballs. You are

showing up on people's feed, building

the following, and just building your

brand, right? Getting in front of the

eyeballs. And then once you generate

that attention, obviously that's not

enough. That's not going to make us

money. That's not going to make this a

business. We convert that attention,

right? We convert the views, the

followers, the audience into income

through multiple different uh methods or

mechanisms. And this could be like

advertising or paid promos or shoutouts

where other companies or brands or

creators will pay you to get access to

your audience, right? To promote

something in front of them because now

you're sitting on a valuable asset and

people want to get in front of those

eyeballs that you've built. And then

also you could do digital products,

newsletters, you could get paid from

views in many cases. And there's a lot

uh more different ways to monetize that

we'll be going over in the future

modules as well. But this is really the

foundations of how exactly faceless

pages work. You post content which

allows you to get attention, generate

the attention. The more attention you

get, the better, right? The more

eyeballs you have on your page, the

better. And then you convert that

attention. You have specific mechanisms

or methods which you employ onto your

page which allows you to convert those

views, followers, and audience into

income. All right, this is essentially

exactly how the model works. Again, it's

not multifaceted. There's not too many

moving pieces. It really just stems down

to this. So, if you can master these two

main pillars, which we'll be going over

today, you're going to be all set. All

right. And the last thing that I want to

go over is uh why theme pages are the

best opportunity in 2026, best online

opportunity. And obviously, I'm biased.

You know, this is what I do. I've been

doing it full-time and it's been years

now. But at the same time, I genuinely

believe all these things and they're all

true. Like, they're literally rooted in

facts. Like, for example, it's an

anonymous business. Like you don't need

to show your face. You don't need to put

yourself online, your identity. You

don't need to be a cringy influencer and

record everything that you do and really

put yourself out there. There's no need

for any of that, right? And this is one

of the biggest reasons that I got

started with this business. Like

obviously now I show myself and I have a

presence and I talk about sort of what

I've done, my journey, and the lessons

that I've learned, etc. But at the

beginning, this is why I got started

with this business. Like I'm I'm more of

a reserved person. like I didn't want to

have to put myself out there in order to

get the benefits of social media and

like the whole content world. I'd prefer

to be behind the scenes and also the

familiarity with Instagram like everyone

has Instagram and everyone has been

using it probably for years now if not a

decade. So everyone kind of understands

how the platform works and you see

content coming on your feed and what

that looks like and maybe you pay

attention to other theme pages that

you've seen. And all it really comes

down to is making that transition from a

consumer to a producer because you're

already familiar with the platform. You

already have it. You already use it

probably every day. But as a consumer,

you're consuming content. You're

scrolling. You're wasting your time. And

if you check your screen time, you're

probably spending hours a day. But what

are you getting out of it really? Aside

from, you know, messing up your dopamine

levels. So, if you switch from a

consumer to a producer, considering

you're already familiar with the

platform, you could just get the other

side of the spectrum, right? You use the

same exact platform, but instead of

scrolling, you're using it to create as

a creator, a producer, and you could get

the get the benefits of content and

growing an audience and monetizing with

the same exact platform that you're all

familiar with. All right. So, that's

another reason why this is such a great

opportunity. Like me, everyone else,

everyone's familiar with Instagram.

Also, it's very beginner friendly. Like,

it's very simple. We kind of just went

over the model a second ago. It all

comes down to generating attention and

converting it. There's not too many

moving pieces. It's not very like

complex. You don't need to learn

highlevel skills that like take years to

master in order to actually succeed with

this business. And that's what makes

this different compared to like lots of

other businesses that you hear people

talking about online like you know

Amazon FBA, YouTube automation. Like you

have to learn real you know skills that

take a lot of time and aren't easy for

beginners to kind of get started with at

the beginning for those businesses. Also

the low barrier to entry to this

business. You know you don't need any

money to start. You can start a page for

free from scratch today for $0 and all

you need is Wi-Fi and Instagram to do it

right. You don't need anything else.

Literally Instagram and Wi-Fi and some

discipline. It's all it takes to really

get started with this business. Whereas

others out there, you know, you have to

spend like, you know, thousands of

dollars upfront into like, you know,

suppliers or products or inventory or a

team to get started at the beginning

just to get your foot in the door. And

for, you know, someone interested in

business but doesn't have years of

experience, like that's not going to be

the smartest thing to do. Whereas this

one, it's, you know, literally $0.

There's no reason anyone watching this

wouldn't be able to literally start a

theme page tomorrow, right? There's no

there's no barrier to entry. Like I say,

lower barrier to entry, but there's

really no barrier to entry as long as

you have Wi-Fi and the app, of course,

right? And also, theme pages can really

leverage and take advantage of AI. The

process and being able to make progress

with this business has never been

quicker and easier than it is right now.

Now, I'm not saying that this is going

to be super quick and super easy and no

challenges at all and it's going to

happen overnight and that this is a

get-richquick scheme. That is not what

I'm saying. But what I am saying, which

is true, is that this process has never

been quicker and easier than it is right

now. The amount of tools that we have

access to when it comes to creating

content, to tracking the data, to making

monetization a lot more easier makes

this process so much more efficient and

effective and gives us so much leverage

in this whole digital environment. And

that is obviously the future. Like

everyone knows that AI is going to be

huge not in just the next 10 years, but

literally in the next few years. And you

know if AI is coming for your job, you

know, you may as well learn about it so

that you can get the benefits of it in

the whole online space, right? That's

kind of how I think about it. And also

this is not just a business, it's a

passion project as well. So it's kind of

like the best of both worlds because a

lot of other businesses like I mentioned

the ones that I had tried in the past

like Amazon FBA, drop shipping, like

these are very boring businesses in my

experience in my opinion. like it's all

about just finding suppliers and numbers

and comparing different things and

customer service. Like it's it's a

headache. It's not really fun. It's not

really making an impact. I wasn't

intrinsically motivated running these

businesses. Whereas with theme pages,

you get the both best of both worlds.

Not only is it a business so that you

get to monetize and the financial

rewards of it, but it is something

that's genuinely fulfilling and

enjoyable. Like you get to create a

brand about something that you actually

care about and post content and make an

impact on others. Like especially with

the type of brands that I run and the

people that I work with like it's all

like genuinely beneficial stuff like if

it's health or whether it's like faith

and God whether it's motivation whether

it's like business entrepreneurship AI

finance like this is stuff that actually

makes an impact and stuff that people

actually have interest in right so when

you could build a business where you

could kind of have a degree of intrinsic

motivation towards it and enjoy the

process while also getting the backend

monetization and financial compensation

That's where you have the best of both

worlds, which is something that I

believe is very unique to this business

that not many other business have. But

yeah, this is exactly why I believe

theme pages are the best opportunity,

not only right now, but just moving

forward over the next years. And also

now at this point, we've gone over

exactly how theme pages work and what

exactly they are in the first place. So

now that these foundations are set in

terms of the overview, we can now move

on to the next steps, which is the

foundations of the actual first steps of

building the business. All right, so

let's get straight into that next

module. All right. Now, welcome to

module three. In this one, we're going

to be going over how to properly set the

foundations for your theme page

business. That way, you could go about

this the right way straight from the

beginning. This is super super important

because the same way if you're building

a tower, you need to make sure the

foundations are solid because everything

else that you're building on top of that

relies on that foundation. So, if that

foundation is weak, everything else that

you build on top of that is going to be

unstable and could collapse, right? The

same applies to this business and really

any other business. We want to make sure

the foundations are strong to begin

with, not weak, because everything else

that you're going to be learning

throughout this free course is going to

build upon this foundation. All right?

And the first step of properly building

these foundations and building blocks is

picking a niche, right? And a niche

again is just a topic or a theme. It's

what your whole page is going to revolve

around ultimately. And in terms of what

exactly a niche is, it's just a specific

topic focused on serving a clearly

defined audience. Okay, pretty

straightforward. And the reason why it's

important to pick a niche as well is

because choosing a niche helps you stand

out, right? It gives people a reason to

want to follow your page rather than

someone else's, right? So, it shows that

you're actually about something. You

know, if you stand for everything, you

stand for nothing. So, you need to um

get a little bit more specific, attract

a specific type of audience, right? Um

people need to feel like this page is

for them. They need to feel like it's

targeted towards them. And I'm sure

you've heard the quote, um, if you try

to serve everyone, you end up serving no

one, right? So, you don't want to be

posting about all these different types

of topics because then it loses its

substance. It loses its meaning. And

these things, standing out and

attracting the right uh, audience is

going to allow you to monetize more

effectively, right? I'm sure you can

imagine it's a lot easier to monetize

when you have an audience of a group of

people who have things in common,

similar pain, similar interests,

compared to just a random audience with

random people, right? So, that's what a

niche is. That's why it's important to

pick a niche and most importantly, how

do you pick a niche? Right? This is

something that I know a lot of people

have trouble with at the beginning. They

don't even know where to start. Uh

there's so many different directions to

go in and they get confused and overall

just don't know how to go about it. And

obviously, we don't want that, right?

So, as you can see on the screen here, I

have a little visual which goes over how

to find your perfect profitable niche.

All right? And to find it, it's

essentially the intersection between

your interests or your passions, where

there's proof of concept or proven

demand, and three, which is where

there's a high quality audience, right?

A top tier, first world country

audience. The intersection between these

three variables is where you could find

your perfect profitable niche. And

firstly, the reason why it's important

that the niche you choose is something

that you're interested in is because

one, it's just more effective by nature

because you're going to already have

some knowledge. you're going to have

some interest in the topic, which allows

you to create content that is more

valuable and interesting towards people

of the niche because you kind of already

understand what would resonate with them

compared to someone who's completely

foreign to it, right? Also, it just

makes it a lot more sustainable because

when you choose something that you're

interested in, something that you have

intrinsic motivation in, it makes it a

lot more likely that you'll stay

consistent and it makes it feel

enjoyable throughout the process, right?

rather than work. You know, if you

choose a random topic just because, you

know, it has proven demand and attracts

a high quality audience, but you don't

know anything about it and you're not

interested in it, not only are you not

going to be able to create high-quality

content that resonates within the

viewers of that niche, but it makes it a

lot tougher for you to like stay

consistent and enjoy the process of

building the page. All right? Then two,

the reason why it's important that the

niche you choose has proof of concept

and proven demand is because we need to

see that there is established other

pages in this niche that proves that

there's a big enough group of people out

there on Instagram that is interested

enough in this topic. Right? So if you

find something that you're interested in

that also attracts a high quality

audience, but you can't see any examples

of like other pages who have grown an

audience revolving around this topic,

maybe it's not the best option, right?

Because just because you're interested

in typewriters and it tracks a high

quality audience who's sophisticated

doesn't mean that you can build a

successful page around it. Considering I

doubt you're going to be able to find um

any successful huge typewriter page, you

know, if someone has seen one, please

prove me wrong. I want to see it. Uh and

then three, the audience quality. This

is super super important because if you

pick something that you're interested in

and also see that there's other pages

who have proven that this works and that

there's demand but attracts a lowquality

audience, people from maybe third world

countries or people who are just more

interested in being entertained rather

than educated or learning anything, then

uh it is not the end of the world. It

just uh minimizes the monetization

opportunities that you can get. So

there's just less overall that you can

do with it. All right. And what I have

down here, guys, is a niche checklist.

So these are questions you should ask

yourself that by answering show and

validate whether the niche that you

chose is actually a good option or not.

All right. So firstly, am I genuinely

interested in this topic or at least

curious enough to stay consistent? So

this has to do with interest. Can I find

other similar pages who've proven to

grow and build an audience about this

topic? So this has to do with proof of

concept and proven demand. Can this

niche make money? Does this topic

attract high-quality viewers? This has

to do with building a high- quality

audience. And this last one, can I

consistently and feasibly create content

about this topic? This is also important

to consider. You just want to make sure

that the niche that you choose doesn't

require super sophisticated or complex

uh content style. For example, you know,

maybe you've seen these like gym pages

where it like, you know, shows animation

of someone doing a workout and like all

the muscle fibers and stuff and it's

like a very complex like animated style

even though it's a theme page. like

maybe something like that, you know, you

shouldn't um you need to consider when

choosing your niche, right? You don't

want to like pick a niche just to figure

out like that's the only way to grow

within it. Um but keep in mind most

niches you're not going to have to worry

about that. Most content styles are

actually very very simple and easy to

recreate. But just something to keep in

mind. All right. And if you can check

each of these off, you are good to go.

All right. So, you want to make sure

that each of these are checked off

because these have to do with the three

variables that we discussed earlier when

it comes to picking your perfect

profitable niche. All right. Something

that is really important as well that I

want to go over before we move on is the

difference between entertainment focused

niches which attract lowquality low

intent audience versus value focused

niches which attract highquality or high

intent audience. All right. So, for

example, some examples of entertainment

focused niches are like memes or pranks

or car crashes, catching predators. I'm

sure you guys have seen those pages,

etc. Like pages like this, you know,

even though, for example, you might be

interested in it or it has proof of

concept, proven demand, you know,

there's people clearly interested in it

as well. It doesn't attract the right

audience, right? You're just going to

attract like no specific audience. It

could be from like 13-year-olds all the

way to like 80-year-old grandmas and

they just want to be entertained and

they don't have any intent to like

learn. They're just low intent audience.

You don't want to build any audience

like that. Like I said, you could still

technically build these pages and there

might be some opportunities for you to

monetize still, but it's just going to

be a lot less compared to the

opportunities that you'll get if you

build a B a value focused niche, right?

And a lot of people always ask me like,

you know, what niche that I suggest to

them. And I don't like just giving

people specific niches even though I'm

happy to give suggestions. You know, I

want you guys to go through this process

and this framework of pick picking your

profitable niche, right? Really thinking

it through. Um, but some examples of

value focused niches are like finance,

investing, AI, business, stoicism,

fitness, health, mindset, faith, etc.

So, these are all niches that have proof

of concept. They have proven demand.

They attract a high quality audience.

The only thing left is you just want to

make sure that you're actually

interested and send topic. Right? So

that is exactly how you can pick your

perfect profitable niche. Now let's move

on to the niche research. Now niche

research is very important. Essentially

the whole objective here is to get more

familiar with your niche before you go

ahead and actually start building out

your page. Right? So, like understanding

what different successful and

established theme pages in your niche

look like, what they're doing, and just

getting some inspiration and ideas that

you could grab from when it comes to

building out your own page, right? That

way, you're going into it with some

context, with a point of reference

rather than going into it blindly,

right? So, here's how you could do this

effectively in three simple steps. So,

firstly, what you could do is search

keywords or hashtags relevant to your

niche into the Instagram search bar. So,

for example, if your niche is business,

you could look up business,

entrepreneurship, founders, CEOs, Steve

Jobs, Elon Musk into the search bar on

Instagram. And what will happen is it'll

populate you with different pages and

content uh relevant to these words,

right? And then this will allow you to

find some pages that hopefully you like

and get inspiration from and maybe want

your page to kind of be like as you

build it. Um, and then you could note

down these pages and also check their

following list to find more similar

pages. So, most of the time when you

find a page that you like, that is high

quality that you get inspiration from,

if you check their following list, most

likely they'll be following like maybe

20 to 100 different pages also in your

niche. That way, you could kind of just

search through those pages and it makes

the research a whole lot easier rather

than having to find them from scratch

each time. Uh, keep in mind some pages

you find might only be following like

zero people or two people or five

people. So, it won't be as helpful, but

most pages are uh following many other

successful pages within your their niche

and they kind of already done the

research for you. So, it could be super

helpful. And then also keep in mind over

time Instagram will understand your

interests and present you similar

content in your feed later down the

line. Right? This makes the whole

research process a whole lot easier.

That way, all you have to do is go into

your reals feed or your explore feed and

you're going to see uh other pages in

your niche just like that. All right.

So, once you find these pages, what I

suggest you do is create three separate

lists and note down the pages that you

find into first a list of small pages 10

to 100k followers, medium pages, 100 to

500k followers, and big pages, which is

500k plus followers. So, organize them

into these different uh categories of

size uh sizes. And then what I suggest

you do after that, the most important

part here is check stats of each p uh

page on socialblade.com.

This is a free website, a free tool,

which essentially how it works is you

could just type in the username of any

Instagram page and it will show you the

statistics of it. It'll show you just

the most simple stuff like how many

followers they're gaining per day, how

many they g gained over the last 14

days, the last uh month, how many times

they're posting per day, just any other

helpful information uh that you can take

so that you can filter out the dead

pages, right? So, uh if there's pages

that you find that are like losing

followers or they're like barely

growing, uh you might want to just like

filter those ones out. You don't want to

be keeping your eye on them. It won't be

helpful. and just reorganize this list

to make the fastest growing pages at the

top. Right? So that you could take all

the different pages that you found

through your research, organize them

into these lists, and then once you do

that, you could also organize them from

the fastest growing to the slowest. And

those ones that are in like, you know,

the top 10 of the fastest growing, those

are the ones that I suggest you keep

your eye on the most because obviously

they're doing something right and you

can take some inspiration from that

which can help you build out your own

page. All right? And also what I suggest

you do is once you have this, you know,

list of top pages, fastest growing ones,

analyze them, right? Because like I

said, they're doing something right and

there's something that you could learn

from them. So just take a look what like

what's their username, what's their

logo, what's their bio, like what's

their color scheme? Is it like a black

and white color scheme? Is it like black

and a different color? Is it, you know,

just pay attention like what what colors

is it? What what does their branding

look like? What kind of positioning do

they have? uh what [snorts] type of

content they're posting, how often

they're posting, what their captions

look like, etc. Overall, just kind of

evaluate and analyze these pages. Uh

it's going to be super helpful when it

comes to building out your own page.

That way, you're kind of educated going

into it. You have an idea of what works,

what the biggest pages are doing. Again,

that way you're not going into it

blindly. All right? And I'm going to

emphasize this really quick right here.

Do not skip this phase. I know some

people do because, you know, they may

think of it as like boring or taking

extra time and, you know, just

unnecessary research, but that's not the

case at all. This is actually a

foundational step here, right? This is

going to really set the foundations the

right way so that when you do go ahead

and build out your page, uh, you know

what you're doing and you have an idea

of what other successful pages look like

rather than going into it blindly,

right? So, don't skip this step. Um,

it's important. Okay, now let's move on

to profile optimization here. Okay, and

really the main objective is to maximize

follower conversion rate. Okay, so think

of

your Instagram profile as this is the

analogy I like to use like an Amazon

sales page, right? Right? When you click

on an Amazon sales page, a company has

listed that and their whole goal is to

convert as many viewers of that product

into buyers as possible, right? And your

goal as a theme page is very similar,

but it's to convert as many viewers of

your profile into followers as possible.

Right? So, if you think about how Amazon

does this, like they have their product

images, they have the name of the

product, they have a description of the

product, the customer reviews, etc.

These are all different elements that

are supposed to be there to persuade you

to go ahead and buy the product or try

and persuade you as much as possible to

buy the product. Whereas with your theme

page, you are working with different

elements here to convince and persuade

the viewer to follow your page, right?

To actually want to be a part of

whatever you're building. And these four

elements are the username, the logo, the

bio, and the SEO name. And if you see

SEO name and you don't know what that

means, uh, hang in there. It's it's very

simple. You'll see what I mean in a

second, but these are the four elements

that you're working with. So, you want

to optimize each of these as much as

possible. That way, you convert as many

viewers of your profile into followers

as possible. Because if you don't have a

optimized profile and like your username

doesn't look as good as it could be,

your logo isn't as professional as it

could be, your bio is, you know, not

doing what it's supposed to do, then

people will be clicking on your profile

and you'll be losing out on these

followers, right? And we don't want

that, right? Okay, we want to convert as

many as possible. So yeah, let's dive

straight into the first element here,

which is the username. So here are some

rules of thumb to keep in mind. So

ideally, you want the username to be

short and sweet. You want it to be easy

to remember. You ideally want to avoid

any periods or underscores or numbers

and also aim to avoid any grammatical

errors, right? You just want a clean,

high quality, original username without,

you know, any extra stuff or grammatical

errors, any of that, right? and you want

it to be memorable. Okay, in an ideal

world, you can follow these rules here.

In reality, it is not going to be the

end of the world if you can't follow

each and every one of these rules. Like

if you have to make the name a little

longer, if you had add if you have to

add a dot in there, you know, there's

plenty of successful pages who have

grown an audience and have done well by

making a name or having a name like

that. But just ideally aim to avoid it,

right? See if you can. Okay. Now, I also

want to go over a professional username

format that can kind of get you some

ideas and get the ball rolling for you

when it comes to creating or landing on

a available high-quality username. All

right? And the format or the formula is

just as simple as two keywords. Okay?

So, the first keyword, you want it to be

relevant to your niche. So, if we're

sticking with the business niche, uh

some examples are like entrepreneur,

business, CEO, founder, capital, scale,

owner, visionary, etc. You could also

just get some synonyms of these words

here to find other similar words to get

more creative. And then [snorts] the

second keyword could be a noun or an

adjective which aligns with your brand.

So for example, network, collective,

empire, mogul, elite, edge, lab, club,

society, nation, hub, kingdom, etc. And

then again, you can find more synonyms

if needed. And what you'll aim to do is

combine them together to see what looks

or sounds good, right? So, you know,

entrepreneur collective or business

kingdom or scale nation or visionary

society, like just plug and play with

the two keywords and see what sticks,

right? See what looks good. And also

keep in mind, most names that you try at

first aren't going to be available. You

know, most of the ones that people think

of off the top of their head, uh,

someone has already thought of that. But

be patient and keep trying until you

find available options. And I assure

you, you know, I've built enough pages

myself and have worked with enough

people to know that there's always great

available usernames still out there. No

matter what niche that you choose, as

long as you're patient, as long as you

try to get a little bit creative and you

keep kind of testing and plugging and

playing and seeing what's available, you

will be able to land on a good one. I

assure you that. All right. And also,

what we could do is we could utilize and

leverage AI to do the thinking for us,

right? That way we don't have to waste

time brainstorming too long um for this

step here. Right? So what you could do

is use this prompt that I have on the

screen. You know, I'm building a premium

faceless Instagram theme page in the

blank niche. Uh and then I'm not going

to read the rest off here, but it just

gives it some uh of the rules that I

discussed earlier. You could also kind

of tell it to, you know, uh what sort of

tone that you're looking for, what else

you're looking for. Or you could just

continue prompting it and see what it

gives you. All right. And if you want

access to this prompt, that way you

could just simply copy and paste it.

Follow me at Poshamoga on Instagram and

just DM me the word GPT and I'll send it

to you. That way you could just copy and

paste it. All right. And then when you

use this, keep in mind obviously the

first batch that it gives you, maybe

those aren't going to be the best. Maybe

those are great, but they're not

available. So just keep going back and

forth with it. Giving it give it some

feedback. Maybe show it some of your

competitor pages that you like, for

example. And I assure you, like I said,

you're going to be able to find a good

available one in no time. All right.

Now, also, just to give you some

examples of good usernames and bad

usernames. Uh, good ones would look

something like this. Natural Circle,

Neurog Globe, Female, Evolution. Uh, you

know, these are examples from different

niches, but you can see they're short,

sweet, clean, original, memorable, uh,

just solid usernames. And you can see

this one here uh got a little creative

because you're blending the last uh

letter of female into the first letter

of evolution, right? [snorts] So that's

how you can maybe uh think in creative

ways like that to find available

options. Okay? And then some bad

usernames, ones that you want to stay

away from. Don't want yours looking

anything like these. Healthy_mind_2.0,

discipline.mmaster1,

the motivationhub 627. Like you could

see all of these, they just don't give

off that professional highquality

aesthetic or vibe to the page. And we

don't want our viewers to have that sort

of perception of our page, right? We

want to be a high quality professional

brand. So that's why you want to avoid

like the underscores and the numbers,

uh, etc. or keeping it or having it too

long like this. So, the last thing that

I want to go over regarding usernames is

the proper way to check username

availability because some people do this

in other ways which aren't the most

accurate and it could just kind of be

frustrating. So, they may check

thirdparty platforms to see whether

there's a available name or not. Those

aren't always accurate. Also, people try

just looking up the name on Instagram

and if they see it, they think it's not

available. Whereas, if they don't see

it, they think it is available. But

that's not always the case for many

other reasons. So, here's the right way

to do it, right? Save you some headache.

So, just click the name at the top of

your profile. Then click add Instagram

account. Then click create new account

and then type in the username that you

ideally want. And if it's red, it means

it's not available. It's already taken.

Whereas if it's green, that means it is

available, right? And then you can just

go ahead and create the page from there.

So this is the proper way to check it,

the most effective way uh rather than

the other ways. Okay? So, keep uh you

know testing. You're probably going to

have to go back and forth a couple times

to land on a green check mark here, but

as soon as you do and you're happy with

the username, go ahead, secure it, and

we can move on to the next steps here.

All right, which is actually going to be

step two of the profile optimization,

which is the logo. And some more rules

of thumb here. Keep it clean and sleek,

simplistic, and minimalistic. Don't over

complicate it, right? Super important. I

see some people sometimes having super

sophisticated and elaborate logos. They

think that's what makes it better.

That's not the case. You know, the more

simplistic the better. Just like a

simple, bold, you know, small, simple

logo. All right. And just to get you

started on this as well, get the wheels

turning for you. Uh here are some

professional logo formats. So, the most

common ones, the ones that you'll

probably see when doing your niche

research as well. So first is just the

simple uh symbol or icon right some

examples of this is uh like this for

motivation society it's just like a M

and a S in like a little icon format and

then entrepreneur archived these are

just literally letters of the brand uh

of the brand right E and A just put next

to each other as a little glow effect on

a colored background very simple right

so this is just a symbol or icon type

logo style you could also do the

username as text logo style So, some

examples of this is like business AI

right here where it's literally just the

text and then at the end there's like

this little background behind the AI and

then this one millionaire guide

millionaire up top and then guide a

little bigger under with a color. It's

just as simple as the username. So,

that's another proven format. And then

lastly, uh you could do both. So, you

could have a icon symbol and the

username together as the logo, right?

All right. So, this is Female Evolution

again right here, uh, with like this

little icon here with the text written

out and then natural circle where it's

like the text written out as the

username and then another icon or symbol

to go along with the brand. All right,

so these are three uh reliable proven uh

logo formats that you could get some

inspiration from. All right. Now,

something that's also important to keep

in mind is color psychology. So what you

could do is reference this little chart

here because you know colors

subconsciously stimulate different

feelings and emotions within people

which is kind of interesting. uh like

for example blue uh is trust that's why

like all the you know financial type of

platforms and social medias are blue

like stripe is blue PayPal is blue um

Facebook is blue LinkedIn is blue you

know these are things that you know uh

elicit trust and security within the

customer right so it's very interesting

um I suggest taking a look at this when

deciding kind of like your brand colors

and what colors to include in your logo

for example

>> [snorts]

>> um just to kind of make sure it all

aligns and makes sense uh with the type

of page that you're trying to build and

the niche that you're going to be in.

Okay. Outside of that, in terms of

actually creating the logo, you could

use Canva. It's a free tool. I'm sure a

lot of you guys are already familiar

with it. Um and they have templates that

you can kind of work off of which are

very helpful to create a high quality

logo. And also you could use AI, of

course, all reliable, right? Uh, and

then there's another prompt here that

you could use and kind of just adjust it

to your liking. Um, I'm going to zoom

out here so you could take a screenshot

if you'd like. But, you know, AI is

very, very, very good actually of

creating logos, especially if you prompt

it the right way. And it's very time

efficient as well, right? That way, we

don't have to waste any time. So, this

is a good starting point. The same with

the username. Maybe it's not perfect

straight off off the bat and you have to

like, you know, give it some more um

context and tips and it'll just give you

some more examples and just keep going

back and forth until it gives you

something that you're perfectly

satisfied with. All right. And now I'm

also going to go over a quick tutorial

showing you uh both of these ways with

Canva and Chat GBT. So, let's get into

it. All right. What's going on, guys?

I'm going to show you how quick and easy

it is to cook up a high quality logo

with AI in literally just a few minutes.

All right, so you can see I've got chat

GPT opened. I went ahead and copy and

pasted that prompt um into Chat GPT and

pressed enter. All I did before is just

changed the uh little variables here.

So, I wanted it to be in the health and

longevity niche. I went with the

username longevity lab. I'm pretty sure

it's already existing page, but I I just

like the name, so I went with it for the

example. And then I just changed the the

other little variables. You know, I

wanted it to be minimal and bold. You

know, I wanted to be emerald green

color. I think that goes well with the

niche. You know, green has to do with

growth and health and natural. And um

yeah, I just clicked enter and this is

what it spit out for me literally on the

first try. And out of these three, I

like this one on the left the most. I

think it's by far the best. Uh longevity

has to, you know, a lot to do with DNA

uh in most cases. is I mean I'm not an

expert, but I thought this DNA strand

looked cool. And then um it's got the

little arrow there. The font looks nice.

You know, it's got the text and the

symbol, one of the formats that we

discussed earlier. [snorts] And um yeah,

I just said I like the one on the left

the most. Upload it separately so I

could download it and then it um

uploaded it here. So I downloaded it.

And yeah, I mean obviously it's not

going to work out that quickly and

easily um each time like literally

getting it on the first try. But what

you could always do is just go back and

forth with the AI, you know, give it

more feedback based off what it's giving

you, so it could kind of customize it

and narrow it down to exactly what you

want. And in no time, you'll get exactly

what you want, a clean, high quality

logo, you know, without any really work

or graphic design skills on your end at

all, which is really cool. All right.

[snorts] And then even if it spits

something out that you like, but you

know, you want to make some manual

custom changes yourself, what you could

do is just uh put it into Canva, as you

could see I did here. And let's just

say, for example, you want to make like

a little change such as, you know, the

the color, for example. You could go up

to color and, you know, maybe change the

color, make it something like a little

brighter, something that pops up against

the the black background a bit easier.

And, uh, yeah, you could just kind of

play around with it and, you know, see

what you like the most. But,

>> [snorts]

>> um, that's another way you could make it

even more custom towards your own liking

liking with some manual changes is

starting off with, um, AI. Maybe it

gives you exactly what you want. Great.

or maybe it gives you really close to

what you want and then you could just go

into Canva, finish off the job. Um, but

also if you guys uh want another way to

do it outside of just AI and um you know

making changes, you could just do it

from Canva directly. Um you could just

click on you know create a project and

then you could just type in like logo

for example. Let's just go with that

and then um let's see. It's going to

give you a blank template here. And

let's just go, you know, health.

Let's see what uh template it gives us.

And then you could just scroll. You

could see what options, you know, it

gives you a bunch of like little

templates here that you could work off

of. And it's just a good starting point,

right? Because obviously if you don't

have graphic design skills, it's hard to

have a starting point. But let's just

say you like this one. Um you could just

click and change all the variables

yourself. So let's just say we want to

go with long jev

video

lab. You know maybe this looks a little

small. You want to make it bigger.

You know something like that.

And also maybe the color you don't like

this other color. You want to make it

something like this.

And yeah as simple as that. You could

download that or you can, you know,

change the background. For example,

um, if you go with the black background,

you know, maybe you want to make this

one a little bit lighter

like this.

And then boom, you've got another high

quality logo in literally just a couple

minutes. So, that's another way to do it

as well. Uh, maybe you could try both.

Uh, come up with like a few different

drafts or samples and see which one you

like the best from there. Uh but yeah

guys, just wanted to demonstrate how

easy it is and how quickly you could

come up with a highquality logo for your

theme page. Um and yeah, that's about

it. Give it a try and I wish you best of

luck. Okay, so now that you know how to

create a high quality logo with AI or

Canva very quickly, I just want to

quickly go over a couple different good

examples of logos and bad examples

before we move on. So these are good

ones here. Uh these are all just the

simple uh icon symbol type logos. just

very simplistic, minimalistic, not over

complicating it like I mentioned

earlier. Uh so these are good examples

to get inspiration from. Whereas these

ones, not so good, right? So like this

one, there's just too much going on. It

just doesn't look professional. There's

like, you know, uh the letters here and

then there's two different icons and

then there's a white ring and

everything's very big. And this one

here, um you know, it's just kind of

small, uh text here. and the blue little

icon above it. It's just not a bold type

icon. It doesn't stand out. You know, if

you're looking at this logo from, you

know, a small little corner on your

screen, which is where most people see

your logo, you're not even going to

really know what you're looking at. And

this one right here just it it just

doesn't look good. The symbol is too

big. Um, it's got this like little line

through the H and it's kind of

offcentered with the second circle here.

Uh, just not ideal. All right. Also, too

much going on. So, here are some good

examples to get inspiration from, and

these are some bad ones to hopefully try

to avoid. All right, now let's move on

to the third variable of profile

optimization, which is the bio. Now, the

bio is a lot more important than most

people realize. And if your bio isn't

optimized, you're going to be missing

out on a lot of followers that you could

have had otherwise if it was optimized.

All right, [snorts] so here's how to

optimize it. So, you want to make sure

it's clear and concise. So, you don't

want there to be anything that's

unnecessary in there or like fluff or

filler. Eliminate all of that. You want

to make sure it's specific and targeted,

so not generic. Uh, typically three

lines long. Uh, include emojis or icons,

typically at the beginning of each line.

I'll show you what that looks like in a

second. Also, you could use a line or a

little dot here to separate each line.

And also, make sure that each word

begins with a capital letter. All right.

Again, you know, it's not the end of the

world if you don't follow all these

guidelines here. uh like for example a

capital letter one or whether you use

this or this. But you definitely

regardless want to make sure it is clear

and concise, specific and targeted and

typically three lines, especially if

you're starting from scratch. Okay?

[snorts]

And of course, we've got another AI

prompt that you guys can use here. Uh

I'm not going to read it again, but uh

I'm going to zoom out so you can take a

screenshot if you'd like. That way you

could use it for yourself. And of

course, as always, just customize it

towards your niche and to your

preference. and maybe it doesn't spit

out the most perfect bio uh right off

the bat. Maybe it just sounds uh generic

and robotic. So, just keep going back

and forth the AI or at least let it give

you the structure and then you could

build off of it after. It'll just make

this a lot more efficient. Okay. And

here are some mistakes that you should

avoid. Some big mistakes that I see a

lot of people have with their bios. The

first mistake that I see people make is

their bio is too vague and ambiguous or

just generic where there's nothing

unique about it and there's nothing

about the bio which is distinguishing

your page compared to like other pages

in your niche, right? You don't want to

just be put into the category of all

these other pages because your bio is

just super general and doesn't make your

page stand out or you're not providing

any unique value, right? And it's hard

to do that if you're staying very vague

and generic and surface level, right?

But at the same time, you also want to

make sure it's not too specific or too

targeted to where you're casting it too

small of a net. But you also want don't

want to cast too wide of a net to where

people click on it and they feel like

the page is not even geared towards

them. So you want to find that happy

medium in between. Okay. Also, a mistake

I see people make is they have too much

fluff or clutter in their bio. You know,

every word in your bio should be

intentional. You know, there shouldn't

be any fluff or unnecessary words in

there. Uh, it should be as clear and

concise as possible. So, make sure of

that. And then also, a mistake I see is

the lack of a strong CTA, which is a

call to action. So, people aren't

telling their followers what to do in

that third line. I suggest if you're

starting a page out from scratch, your

third line should be a follow CTA where

it says like follow for XYZ benefit,

right? Or join for or you know become a

part of and then having like an arrow

for example pointing down to the follow

button. Even something as simple as a

simple CTA like one of the ones that I

just mentioned increases follower

conversion a decent amount. It's not

going to be a huge amount, but a decent

amount because it's just a subconscious

kind of cue or reminder to the viewer of

your page to actually take an action,

right? To actually follow the page.

Whereas, if you didn't have it, they're

a lot less likely to actually go ahead

and take the action of following, which

is what we want as a theme page owner,

right? So, make sure you have a strong

uh CTA in your bio. At the beginning, it

should be a follow CTA, and then later

down the line, you can make it a CTA for

something else, right? All right, like

DM me the word XYZ or uh look in the bio

for XYZ. You you know what I mean? But

at the beginning, follow CTA. Now,

before we move on, I want to go over

some good bio examples and some bad

ones. So, here's one for Kingdom

Enlighten. This is in the God, Faith,

Christianity niche. So, this one says,

"Christian content to help strengthen

your faith. Grow in truth and hope

through God's word." And then the CTA is

get your free 30-day prayer guide.

because he's bigger. But if he was

starting out, I would suggest having it

be like a follow CTA, like follow for

XYZ. But these two first lines are very

very strong. You know, this first line

here gives a very good idea as to what

the page is actually about, what the

viewer could expect by following the

page. And then this is kind of like a

benefit that's associated with that,

right? So this is like the first line,

what they can expect, you know, who the

page is for, and then two, like what you

actually gain or benefit by following

the page. And here's another one,

women's motive. This is like sort of the

women's mindset, motivation, empowerment

niche. This says for women rising into

their power. So, it directly kind of

calls out and targets the exact type of

year that she's looking for. Uh, so they

feel called out and they feel like

they're in the right place. Uh,

standards, boundaries, self-worth. So,

this is just some of the uh topics of

some of her best performing content. And

she has an arrow that says follow for

daily feminine power talks, right? So,

doesn't have to be anything

sophisticated or complex, just a very

simple CTA that motivates the viewer to

actually go ahead and take an action and

follow. All right, so those are good

examples. And here are some bad ones.

Uh, this page, motivation speech says,

"Mastering mindset for success, helping

you become the best version of yourself.

Join the journey." And they have like

their email at the bottom here. Uh, just

not good. Uh, very general, very uh,

surface level. You know, this is just a

bunch of uh cliche things to say like

helping you become the best version of

yourself. Join the journey like the

journey of what, you know what I mean?

And the best version of yourself for

what? It's just very vague and uh not

specific enough. It doesn't really make

anyone feel targeted when they click on

the page as opposed to these for

example. Then this one here, spreading

motivation through mindset here to

inspire, empower, and leave a legacy

that lasts. Let's rise together. So this

one, it just isn't even structured

properly. You can see these ones here at

least are on different lines. they have

three lines or this one has four but

this one is just like one sort of like

paragraph format type of you know

multiple sentences with no real no real

structure. So that's number one. And uh

again very general spreading motivation

through mindset like that doesn't make

this page stand out or distinguish

itself compared to other pages in the

niche that have like similar bios.

Right? So these are bad examples. Here

are good examples. Now let's move on to

the last variable for profile

optimization which is the SEO name. And

just for clarity SEO stands for search

engine optimization. And it's the line

that is right here where it's under the

username and next to the logo. It's

typically three keywords. Um, if you pay

attention to your niche research, maybe

you've already seen this pattern. But

really, the whole purpose technically of

this name right here is for ranking. So,

that's all what SEO is. It's just a

ranking system. So when someone goes

onto Instagram, goes into the search bar

and types in like discipline or mindset

for example, pages that have those

keywords in this SEO name section will

populate and rank on that person's uh

screen after they type in those keywords

and press search. So that's the

technical reason for it. Aside from

that, the other main purposes is that it

kind of just gives some more context

about what the page is about and like

what the main themes of it are. So this

is like a motivation page and here it

just kind of clarifies that discipline,

mindset, motivation and then you have

the bio kind of on top of that to give

more clarity and also this is probably

the least important of the four uh

profile optimization variables that

we've gone over because most of the

followers that you're going to gain and

the biggest way people find your page is

through the reals feed anyways, right?

Like from your content rather than

people typing in search terms, right?

Right? So, it could bring in some extra

followers and give your viewers an idea

of what they can expect about what your

page is about and like what they'll see

when following, but it's really not that

important. And but at the same time, you

don't want to get it wrong. You want to

get it right. So, here are the uh main

SEO name formats that you could get

inspiration from. The first one is what

I had suggested earlier or what I

mentioned, which is the three keywords.

So, this one's like a motivation page.

So, their keywords are inspiration,

mindset, success. This is like a

neuroscience page. So it says

neuroscience, brain health, psychology.

And just again for context, if someone

were to type in brain health or

psychology or neuroscience in their

search bar, you know, maybe this page

might pop up towards the top, for

example. All right. Next up is the

username plus one to two keywords

format. So this is where you literally

kind of copy over your username first

and then follow it by two more keywords

or one or two more that relate to your

niche. So like this one here or this one

where it says mindset bible and then

there's a line. It says motivation. Uh

so this is another format. And then the

third one is literally just the

username. So you can see this page 11

stoic. The SEO name just says 11 stoic

and has like this little trademark copy

and paste simple symbol. And then this

one entrepreneur archive literally just

has the name entrepreneur archived here.

So if you're starting out from scratch,

I suggest uh one of these two here

formats. Whereas typically you'll see

more established pages uh have this in

their SEO name. uh if not one of these

two, but usually only established pages

have only their username. It doesn't

make sense for a new page to have only

their username. All right, so [snorts]

those are the three formats that you get

inspiration from. Also, uh you could

reference your niche research, see what

other successful established pages in

your niche are doing. And keep in mind,

you could only change this once every 14

days. So if you change it to something,

you have to like wait for 14 days before

you can make any adjustments. So, make

sure you get it right like when you

change it at the beginning. Uh, make

sure there's no spelling mistakes and

also I would suggest having a capital

letter at the start of each word, right?

No lowercase. So, that is everything you

need to know regarding all four profile

optimizations variables to essentially,

as I mentioned, convert as many viewers

onto your page to followers as possible.

Okay, so now that we've gone over that,

let's go over how to properly warm up

your page. So, at this point, you've

picked your niche, you've done the

research, you've created your page,

branded it, optimized the different

variables of your profile, and now it's

important to make sure that you actually

warm up the page properly and that you

send positive signals and green flags to

Instagram and the algorithm to get you

prepared for the next steps. Some people

mess up in this stage and they do

certain things which make Instagram kind

of detect the page as maybe a bot or

suspicious activity. And these are not

things that you want to have happen to

you in this stage, right? To get

yourself ready for the next steps. So,

I'm just going to go over the key points

just so you know what to be aware of and

kind of what to do in this stage once

you actually create the page and how to

warm it up properly. So, first and

foremost, just act like a human and

engage like a regular user. All right?

Avoid any spammy, suspicious user

activity, right? So, don't just go in,

create the page, and start like changing

everything right away and liking a bunch

of content and saving a bunch of stuff

and commenting on every post you see and

copy and pasting stuff. This should be

common sense. Just don't do that because

Instagram might detect your page as like

some sort of bot or spam activity and we

don't want that, right? We don't want

that. And also when it comes to warming

up your page, essentially aim to curate

and train your algorithm to only show

you content within your niche, right? So

when you create a fresh new page and you

go and check the reals feed or the

explore feed, it's just going to be a

bunch of random like brain rock content,

right? So you kind of want to over time,

this isn't going to happen right away,

but over time kind of start consuming

content and trying to find content that

is as close to your niche as possible.

Obviously, you're not going to find

exactly what you're looking for towards

the beginning, but let's just say you're

in the fitness niche. Just keep

scrolling and as soon as you see

anything fitness related, just like the

video, maybe save it. Put your phone

down and kind of let let your phone

watch it like a few times over so that

Instagram sees that you like that type

of content. And maybe click interested

on it and keep scrolling. Next time

maybe you see another fitness video,

which it might take a little bit of time

at the beginning, do the same thing. And

what's going to happen over time is

Instagram is going to get a better idea

of like what your preferences are and

what type of content you engage with,

what type of content you want to see,

and it will begin populating that type

of content on your feed, right? So

again, this is a process that doesn't

happen overnight. Typically takes like a

few days to a week to really get this

down. But uh this serves two main

purposes. So, one, it gives Instagram a

better idea obviously of your interests

and what you like and what your

preferences are. That way, when you

begin posting, Instagram already kind of

knows what you're interested in and will

most likely share content, share your

content to a group of people who have

similar interests as you, right? That

way, you could potentially get some

initial traction or engagement off the

bat once you make your first posts,

right? So, that's kind of one of the

main purposes here. The second major

purpose is it's going to make research a

whole lot easier for content. We're

going to go over this into a lot more

depth later down the line, but once you

populate and curate your algorithm to

only show you content and successful

viral pages in your niche, it just

becomes very easy to dive deeper into

the niche research, understand which

pages are doing well, what content is

doing well, and allows you to kind of

see that every time you open your phone,

like kind of on autopilot. That way you

don't have to go out of your way each

time and like struggle to find these

things. Okay, so those are the two main

purposes to create and train your

algorithm. And then also just make sure

to wait one to two days before posting.

Uh you don't want to create your page,

change everything, and then start

posting within like a couple hours. Not

smart. Um you know, that's just kind of

[snorts] unusual new account behavior

from Instagram's perspective. So, just

log in, um, engage like a regular user,

try and curate your feed to show you

more content within your niche, and then

just wait a couple days before you

actually officially begin posting. Okay,

so again, this these things might be

common sense to some of you, but also I

see some people make mistakes and send

red flags and bad signals to the

Instagram and the algorithm right at the

beginning. So, you want to avoid that.

Just make sure that you follow these

steps here and you'll be good to go.

Okay. And then the last thing here is to

optimize your settings. At this point,

we've gone over how to optimize your

profile. That way, you could convert as

many viewers to followers as possible.

But now, it's time to optimize the

settings because there's a few different

little toggles and configurations that

you want to make sure are done the right

way from the beginning. Just make sure

everything's set up as like a proper

theme page before we move on to the next

steps. All right. So, the first thing

here is to switch to a creator account.

All right. because when you create a new

page on Instagram, most likely it's

going to be as a personal account. So,

you have to actually go and change it to

a uh creator account yourself. And

here's exactly how to do it. So, first,

click on the three lines at the top of

your profile, the little hamburger icon

here. Then, click account type and

tools. Then, click account type. And

then you'll see this blue text right

here. Click professional account. And

then you'll see this little popup. Click

next. Then click switch to professional

account. It's also going to ask you to

choose one of these little categories

here. It really doesn't matter what you

choose because you could make sure it's

not displayed on your profile anyways.

All right. So, click uh switch to

professional account. Then click creator

account. All right. Not business

account, but creator account. This is

what you're going to want uh as a theme

page. Okay. So, that is how you switch

from a personal to creator account. Very

simple. Just follow this process. Now,

you also going are going to want to make

sure that you're uploading content at

the highest possible quality onto

Instagram. Again, this is very simple.

Just click on the three lines at the top

of the profile, then find media quality,

then just make sure that this is toggled

on. Upload at highest quality. Just make

sure it's toggled on. Okay? That way,

when you're actually beginning to post

content, it's uploading at like the

highest resolution possible for

Instagram. All right. And the last step

here is to turn on two-actor

authentification.

Okay. just to make sure that your

account is secure, it's protected, and

that even if somehow someone got access

to your login details, they can't

actually compromise your account because

you have this two factor au

authentification on, right? It's just

good practice uh as a professional uh

creator on Instagram. So, you're going

to want to click the three lines at the

top of the profile again, find accounts

center, then click two-factor

authentication, and then choose your

preferred method. Uh my preferred method

is just an authentification app. So, I

have an app where when I'm trying to log

into my account, it just asks me for

like a six-digit code. So, then I go

into my app, I see the six-digit code, I

copy and paste it into my account, and

then Instagram lets me through and to

access my account, right? So, that's

just again important just to make sure

your account's secured and nobody could

compromise it. So yeah, that is

everything that you guys are going to

need to know regarding all the

foundational steps for building your

profitable Instagram theme page business

from scratch. Now, we're going to move

on to the next module, which is going to

be a lot more exciting and more geared

towards growth and content. So yeah, I

will see you guys there. All right, now

welcome to module four. This is going to

be a big one. So, by now we've gone over

everything that you need to know

regarding how to set a solid foundation

for your faceless Instagram theme page

business. From how to pick the right

niche to how to do the research for it

to creating your page, how to actually

brand it and optimize your profile the

right way to warming up your page to

optimizing the settings. But now, it's

time to learn how to actually grow and

go viral with content on your page.

Right? This is the stuff that's going to

actually bring in the views, the

followers, allow you to build an online

audience and get in front of that

attention, right? So, super super

important. And before we dive into like

how what type of content to create, how

to actually create it the most effective

way, it's really important to understand

the algorithm, right? The principles

behind how the algorithm actually works

and how you can use it to your advantage

rather than have it work against you,

for example, right? So, that's what

we're going to start off with. how to

master the algorithm and more

specifically first how the algorithm

actually works in the first place. Okay,

so just to define the algorithm because

you probably hear people throwing out

the word algorithm, you know, algorithm

this, algorithm that, but you know, it's

important to understand how it's even

defined in the first place before we

move forward. All right, so the

algorithm is essentially a personalized

system that ranks content based on

predicted engagement, right? So, it's a

system that Instagram uses and it uses

machine learning and a AI to properly

rank content on different people's feeds

based off of how likely they think that

person is to engage with it. Okay, so

that's essentially the definition of the

algorithm and its main objective is to

keep people on the platform for as long

as humanly possible. Right? Put simply,

that is its main objective. And the

reason for that is because Instagram as

well as other social platforms, the most

popular ones like YouTube, Tik Tok,

Facebook, even other ones that I haven't

listed here, they're all adbased revenue

models. And essentially what this means

is they make most of their money, most

of their profits from companies,

businesses, creators paying them money

to advertise on their platform, right?

So because of this, the more time

someone spends on their platform, the

more ads they see and the more ads they

see, the more money Instagram or Meta

makes, right? And because of this logic

train here, their goal, their objective

is to keep people on the platform for as

long as possible, right? Because that

means they'll they're able to make the

most money as humanly possible. And

that's the goal of Meta and every other

social company and really any company

out there, right? But just how Instagram

and these social platforms achieve this

is by keeping people on their platform

so that they can see more ads so they

can make more money. Okay? So just want

to clear that up. That is the main

objective of the algorithm and

everything that will be going on moving

forward from here. I want you to keep

that in the back of your mind. Okay. So

it's also important to understand that

there isn't just like one Instagram

algorithm. Okay. A lot of people think

of the algorithm they just think it's

just like one main thing. That's not

necessarily the case. There's actually

four main ranking system that Instagram

uses when ranking content on different

people's feeds, right? So, they all

serve the main objective of keeping

people on their platform for as long as

possible, but they just do it in subtly

different ways, right? So, these four

main ranking systems are the reals feed,

the home feed, stories, and the explore

feed. Right? These are the four main

ranking systems. And today we're going

to be diving deep specifically into how

the reals feed works because this is by

far the most important. It's going to be

the most responsible for getting your

page out there, for getting views,

followers, actually building an

audience. So that's why we're going to

dive into it in depth today. Although at

the same time, if you do want access to

more of a full comprehensive breakdown

on how all of these work together, uh,

just follow me again on Instagram,

Poshmogga, and DM me the word algorithm,

and I'll send you a free helpful

resource that breaks all of this down

more succinctly. All right, but now

let's just dive straight into how the

reals ranking system works. Okay, this

is super important. So, once you upload

a reel, there is a few main things that

happen, and I want to break down exactly

what happens and in what sequence. that

way you could fully understand. All

right, so the first thing that happens

is that Instagram shows that piece of

content to a small test audience, a

small group of people. This is no fixed

amount because it depends on a couple

variables like how big your page is, how

long you've been posting for, etc. But

what's more more important is that it's

shown to some followers, but mostly

non-followers. And this split is around

20% followers and 80% non-followers. All

right, so Instagram shows it to the

small test audience. And then what

Instagram does is it measures the

engagement of how that test audience

engages with the piece of content that

you posted, right? The reel. And what it

looks at specifically when measuring the

engagement is a few different tiers of

metrics, right? Tier one, which are the

most important, is watch time. As we

discussed earlier, it's the most

important, keeping people on the

platform. Completion rate, so people

that actually the percentage of people

that finish the reel watch it all the

way through. uh replays, so whether

someone replays the reel, shares it to

someone else. And then tier two metrics,

which are still important, just not as

important, is whether someone saves the

reel, someone comments on the reel, uh

follows your page after seeing it,

visits your profile after seeing it, and

then tier three, important, but the

least out of all of these here are

likes, believe it or not, and shares to

story, whether someone shares it to

their story. All right. So, these are

essentially all of the different actions

someone can take when viewing your reel.

Okay. So, what happens is when Instagram

shows it to the small test audience,

they're going to measure how this group

of people engages with the reel that you

posted. Okay? And then what happens

after that is the machine learning, the

AI algorithm is going to score that

piece of content. All right? The

system's going to calculate a predicted

engagement score, right? So, it's going

to score essentially how likely they

believe other people would react and

engage with this content if it was shown

to them, right? And essentially, you

could get a good score, which is great.

That's what we want because that means

Instagram is going to expand your reach

reach. It's going to push it out to more

people, distribute it to more people. Or

it's going to get a bad score, right?

Where the reach becomes limited. So,

Instagram will see how people are

engaging with it. Long story short, if

people engage with it, well, they see

that people are liking it. They're, you

know, triggering these different metrics

we discuss, uh, it's going to rank at a

good score and get more reach, push it

out to more people. Whereas, on the

other hand, if it gets a bad score, then

it's going to limit it and not get

pushed out to as many people. Okay? Now,

what happens if you get a good score?

Essentially, it's just going to repeat

the process, except the only difference

this time is it's going to be a larger

test audience. Again, no fixed amount of

people, some followers, mostly

non-followers. And the second time

around, it's going to be mostly uh even

more non-followers than before from this

small test audience. All right? Or this

larger test audience. And then again,

it's going to measure the engagement,

see how people react and engage with the

piece of content, this new audience, and

then from there, it's going to score it.

And if you get a good score, it's going

to expand your reach. It's going to push

it out even further. And if it gets a

bad score, it's going to limit it and

not get pushed out anymore. All right?

And then again, if it gets a good score,

it's literally just going to keep

repeating this process over and over and

over again. Uh, and that's how you see

people get viral reels. It sort of

compounds, right? It just keeps on the

algorithm keeps on pushing your content

to more and more people as long as they

see that the people they're showing it

to are engaging with it and are actually

watching it and are sharing it, etc.

Right? And then as soon as it sees the

score start to fall down and not go as

high, then it's going to limit your

reach. Okay? So that's essentially the

sequence of events of what happens when

you post a real. Okay? Now, the whole

idea here is that every reel must earn

the next batch of views, right? Because

Instagram is going to give your content

a chance. it's going to show it to a

group of people and you essentially need

to prove to the algorithm that you are

deserving of being shown to uh the next

bigger group of people, right? So, you

kind of need to earn it, right? You're

not going to get any handouts. They're

not just going to like push it out just

because they want to give you a try

occasionally, but you need to earn each

next batch of views. Okay? And how you

do this is by obviously triggering the

engagement metrics because the amount of

reach you get, the amount of push that

you get from your content depends on the

score that the algorithm gives it. But

the score that the algorithm gives the

piece of content depends on how people

engage with it. Right? So with that

logic train, the more engagement you

get, the more Instagram is going to push

your content, right? And with that being

said, the question is how like how do we

trigger these engagement metrics

effectively? That way, Instagram is

incentivized to continue pushing out our

content, right? And that's where we get

to step two of mastering the algorithm,

which is how to use it to your advantage

because now you understand how it works,

but now we can go over how specifically

to use it to your advantage. That way,

it works for you rather than against

you. Okay? And how we do this is by what

I call utilizing the virality formula.

All right? And the core principle of

this formula is that every piece of

content that you make and upload should

be designed to trigger these metrics.

All right, these are the tier one

metrics that I was going over earlier.

Watch time, completion rate, replays,

and shares. These are the most

important. If you could trigger these

ones, really nothing else matters. If

you could prove to the algorithm that

you keep people on their platform, that

people are actually completing and

watching the reel that you upload fully,

that people are even replaying it, and

that people are sharing it to others,

which means you're bringing other people

onto the platform, Instagram is going to

love you for that, and they're going to

continue pushing out your content even

more. Okay, now let's dive a bit deeper

and get into more detail on how we could

actually trigger these different

specific metrics. Now, the first and

most important thing that your content

should do is hook the viewer to grab

their attention. Your content should

serve as a pattern interrupt. All right,

this is so so important to understand as

a concept because when someone is

scrolling on Instagram, they're in a

zombie-like scroll state. Think about

it. You know, if someone's scrolling,

you know, they're not really thinking.

It's mindless. It's autopilot. So, the

first 1 to 3 seconds of them coming upon

a reel is the most important because

that's going to determine whether they

just quickly swipe and go to the next

reel or whether they continue watching.

And if you could grab them within the

first 1 to 3 seconds, they're a whole

lot more likely to continue watching and

potentially even finishing the reel. And

what that's going to do is trigger the

watchtime metric. And that's what we

want, right? So, the whole objective

here is to stop the scroll instantly.

So, so important, right? the most

important metric right here. And how we

execute this depends on a couple things.

One, it depends on our niche, right? So,

it's important to understand that pages

in different niches post different types

of content that work best within that

niche, right? So the type of content

that works best in like the fitness

niche might look different than the type