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Automate Emails in monday.com Sales CRM: Sequences & Automations Guide

Overview: Automating Emails in monday.com Sales CRM

This tutorial explains how to automate email sending in monday.com Sales CRM using two methods: automations (trigger-based one-time emails) and sequences (multi-step drip campaigns). These features help streamline lead follow-ups, notifications, and nurture sequences without manual effort.

Note: Sequences are only available in monday.com Sales CRM, not monday.com Work Management. Automations work in both. For a foundational overview, see our Complete Monday.com Tutorial For Beginners (Work Management Guide).

Prerequisites: Email Column Setup

  • Create an Email column or Text column on your board to store recipient addresses.
  • monday.com only supports Gmail or Outlook for sending emails. Ensure your email account is connected.
  • To connect an email: Go to automation settings → select Gmail/Outlook → sign in and authenticate with 2FA.

Method 1: Automation Email (Trigger-Based)

Use for single, event-driven emails (e.g., welcome email when a new lead is created).

Steps:

  1. Click Automate (top right) → Manage → Create automation.
  2. Choose a trigger (e.g., "When item is created").
  3. Select action: Send email → choose your email provider (Gmail/Outlook).
  4. Select the sending account.
  5. Compose the email:
    • Subject: Write a subject line.
    • Body: Write the message. Use Autopopulate fields from board items to insert dynamic data (e.g., {{Item Name}} for a personalized greeting).
  6. Set recipient: Choose Someone → select your Email column or Text column from the board.
  7. Click Create automation.

Pro Tip: Prevent Failed Automations

  • Make the Email column required in the item creation form.
    • Go to board settings (three dots) → Settings → Enable item creation form → make Email column required.
  • Note: An item is "created" when the item name is entered, not when the email column is later filled. So always require the email upfront.

Example Use Case

  • Trigger: New lead created via a web form.
  • Action: Automated email sent to the lead acknowledging receipt of their inquiry.

Other Trigger Options

You can also use status changes (e.g., "When status changes to Qualified") to send personalized follow-up emails.

Method 2: Email Sequences (Multi-Step Drip)

Use for automated, time-delayed email sequences (e.g., welcome series, follow-up cadence).

Step 1: Create a Sequence

  1. Click + (top left) → Sequences → New sequence.
  2. Name your sequence (e.g., "Example Sequence") and click Next.
  3. Select the board to pull contact data from → click Create board.
  4. Add sequence steps:
    • Click Add → Automatic email.
    • Compose the email (subject + body). Insert dynamic data from the board (e.g., {{Name}}).
    • Add a Wait step (e.g., 2 days) before the next email.
    • Repeat for additional emails.
  5. Under Rules & Notifications:
    • Select the sending email account.
    • Map the Contact info to your Email column on the board.
  6. Click Save sequence, then Activate (three dots → Activate sequence).

Step 2: Automatically Enroll Contacts into the Sequence

  1. Go to Automate → Create → search for Sequences.
  2. Choose a trigger (e.g., "When an item is created, enroll item into sequence").
  3. Select your sequence (e.g., "Example Sequence").
  4. Click Create automation.

Available Trigger Options for Sequences

  • When item is created → enroll into sequence
  • When status changes to something → enroll/unenroll
  • When status changes from something to something → enroll/unenroll
  • When person is assigned → enroll

Verification: Check Automated Activity

  • After an automation fires, a bubble with a number appears on the item.
  • Click the item → go to Updates or Emails & Activities to see the sent email.
  • For sequences, view enrollments in the Sequence dashboard (active enrollments, steps sent, upcoming emails).

Key Takeaways

  • Use automations for single, event-triggered emails (e.g., welcome, status change). For a deeper dive on automations, see Automate monday.com to Slash Admin Time: A 4-Step Guide.
  • Use sequences for multi-step, timed drip campaigns.
  • Always connect a Gmail or Outlook account for outgoing emails.
  • Make email columns required to avoid failed automations.
  • Explore the full library of sequence triggers under Automate → Create → Search "Sequences".

Need Help?

If you'd like professional assistance setting up monday.com for your business, check the link in the description below. For a complete walkthrough of the CRM, check our monday.com CRM Tutorial: Setup, Features & Pro vs Enterprise Differences.

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