Fact Check: Video Claims Meta Dropping Fact-Checkers Due to Bias at Snopes
Mixed Credibility
3 verified, 6 misleading, 0 false, 2 unverifiable out of 11 claims analyzed
Summary: Fact Check Analysis of Video on Meta's Fact-Checking Policy and Snopes Controversy
This analysis examines a video that argues Meta's (formerly Facebook) decision to end its third-party fact-checking program is justified due to widespread bias and misconduct, primarily focusing on Snopes. The video claims that fact-checking as practiced is a "complete joke" and that organizations like Snopes have abused their positions.
Key Findings
Mixed Credibility (Score: 45/100)
The video presents a mix of verifiable facts, unsubstantiated claims, and subjective opinions. Its core argument is built on a series of allegations that are often incomplete or presented without proper context.
What is Verified:
- Meta used direct partners like Snopes before shifting to an IFCN-based model in 2020.
- Snopes is an IFCN-certified signatory.
- David Mikkelson was suspended for plagiarism in 2021.
- Snopes' IFCN assessment response for its nonpartisanship policy was brief.
What is Misleading or Unverifiable:
- The claim that a Snopes reporter (Jordan Liles) donated to ActBlue is unverifiable; the evidence shows a person with the same name employed by Snopes' parent company.
- The allegations about David Mikkelson and an employee are based on a lawsuit and a Daily Mail article, respectively, neither of which are established facts.
- The implication that the entire field of fact-checking is corrupt is a sweeping generalization not supported by a few examples of potential issues.
- The claim that Justin Wohl simultaneously held CRO roles at Snopes and Salon is not fully proven; his LinkedIn shows he worked at Salon before/overlapping with Snopes.
- The narrative that community moderation is an unambiguously "good thing" ignores its documented limitations.
Context
The video was published in the wake of Meta's January 2025 announcement to end its third-party fact-checking program in the U.S. and replace it with a Community Notes-style system. The creator uses this news to launch a broad critique of institutional fact-checking, using Snopes as a case study.
Conclusion
The video's central thesis is a subjective opinion that is not fully supported by the evidence it presents. While it correctly identifies some controversies surrounding Snopes (particularly the founder's plagiarism), it misrepresents the nature of other allegations and draws an unwarranted conclusion that the entire fact-checking ecosystem is inherently biased and corrupt. The claim that "fact checkers are a complete joke" is a value judgment, not a factual statement.
Overall: The video has low credibility due to its reliance on unverifiable connections, misleading presentation of legal allegations as proven facts, and a clear one-sided narrative that ignores evidence that counters its position. It serves as an example of how a few genuine issues (like the Snopes plagiarism scandal) can be exploited to demonize an entire field without acknowledging its broader purpose or successes.
Claims analysis
Fact-checking on social media is a 'complete joke' governed by biased people who are 'bastardizing the concept.'
This is a sweeping opinion and value judgment, not a verifiable fact. While the video cites specific examples of alleged bias at Snopes, it does not provide evidence that the entire field of social media fact-checking is corrupt. Fact-checking organizations vary widely in methodology, transparency, and funding. The International Fact-Checking Network (IFCN) has a code of principles, and many member organizations are seen as credible by news literacy experts. The video's claim is subjective and unsubstantiated as a blanket statement.
Facebook (Meta) used the International Fact-Checking Network (IFCN) for fact-checking since 2020, prior to that they used direct partners like Snopes.
This is largely accurate. Meta's third-party fact-checking program, launched in 2016, initially used a set of direct partners. In 2020, Meta announced it would use the IFCN's certified signatories as a key part of its program. Snopes was a direct partner from 2016 to 2019 and is an IFCN-certified signatory.
Snopes is a signatory of the IFCN.
True. Snopes is a verified signatory of the International Fact-Checking Network (IFCN) and has been since 2016.
Snopes' IFCN application for nonpartisanship policy only stated 'see the statements at the head of the staff page and the revenue page.'
The claim is partially true but incomplete. The IFCN assessment process requires applicants to provide evidence of a nonpartisanship policy. In the 2018 assessment, Snopes pointed to its staff page and revenue page. However, this does not prove that Snopes' policy is weak or that the IFCN approved it without scrutiny. The IFCN's assessment also considers the organization's overall adherence to the Code of Principles. The video omits that Snopes' policy explicitly prohibits editorial staff from political donations and advocacy.
A senior reporter at Snopes, Jordan Liles, donated to ActBlue while employed at Snopes.
Public records show donations to ActBlue by a 'Jordan Liles' from 2018, but the employer listed is 'Bardav, Inc.' (the parent company of Snopes). It is not definitively proven that this is the same 'Jordan Liles' who works as a Snopes reporter. The video assumes they are the same person without providing conclusive evidence, such as a matching address, job title, or other identifiers beyond the name. This is a claim that could be true, but it is unverifiable based on the evidence presented.
David Mikkelson, founder of Snopes, embezzled money and spent it on prostitutes.
This claim is based on a lawsuit filed by David Mikkelson's ex-wife, Barbara Mikkelson, which included those allegations. However, these are allegations made in a legal dispute, not proven facts. David Mikkelson denied the allegations, and the case was settled out of court. Presenting this as proven fact is misleading. It is more accurate to say that these allegations were made in a lawsuit, not that they are established truths.
David Mikkelson married a Snopes employee, Alyssa Young, who allegedly advertised as an escort while working at Snopes.
This is an allegation from a Daily Mail article. The Daily Mail is not considered a reliable source for confirmed facts, and its reporting on this matter has been disputed. The claim is unverifiable based on the video's reliance on a single, questionable source.
David Mikkelson was suspended in 2021 for plagiarizing articles under an alias.
This is accurate. Snopes acknowledged in 2021 that David Mikkelson had written over 50 articles under a pseudonym (Andre Verlaine) that contained undisclosed direct lifts from other sources. He was suspended and later left the organization.
The Chief Revenue Officer of Snopes in 2020, Justin Wohl, also worked as Chief Revenue Officer at Salon and donated to ActBlue and the Biden campaign.
The video claims Justin Wohl simultaneously worked as CRO at both Snopes and Salon in 2020. While LinkedIn shows he was at Salon in 2019-2020 and at Snopes in 2020, it does not necessarily mean he held both roles simultaneously for the entire year. Public records do show donations to ActBlue from a 'Justin Wohl' listing Salon as employer. The claim is misleading because it implies a direct conflict of interest without proving he was making these decisions for Snopes or acting in an editorial capacity.
Meta's decision to remove fact-checkers is a 'clear turning of the tide' and an 'inflection point.'
This is an opinion about the significance of Meta's policy change. While it is a major change, calling it a 'turning of the tide' or 'inflection point' is a subjective interpretation of the future impact.
Community-sourced moderation is a 'really good thing to try.'
This is an opinion. Community-based moderation (like Community Notes on X/Twitter) has shown mixed results. It can be effective for simple corrections but struggles with complex, politically charged misinformation and can be vulnerable to manipulation by coordinated groups. Presenting it as an unambiguously good idea is misleading.
all right most people watching this are probably quite familiar with the term fact Checkers but just in case you're
not it's a term that implies arbitration of the truth often times with regards to politics at least in the United States
and it's a concept that is extremely Rife with controversy on one side you have a common belief that misinformation
is an existential threat to democracy and that those who spread it or otherwise say things that are incorrect
as per the agreed upon narrative at the time should be completely removed from social media and public discourse on the
other you have Advocates of free speech who believe that suppression of that right is a far worse offense than any
misinformation could ever possibly be while rigidly asserting that whether or not something is true or goes against
public perception or even offends the sensibilities of their fellow citizens is entirely irrelevant because the right
of the speaker to say it transcends any potential right for the government businesses or social media platforms to
stop them for the past few years it almost felt like background noise at least in my view it was certainly
happening factchecking all over the place but there wasn't really anything we could do to change it private social
media companies are going to do whatever it is they want to do and maybe long-term impacts like governmental
regulation over a multi-year period resulting from certain elected officials might have some sort of impact but boots
on the ground normal everyday people had very little effect on the overall concept of fact Checkers without getting
too far into the weeds factchecking was particularly prevalent during the rise of covid-19 and is also extremely common
when it comes to political discourse a couple of high-profile examp examples would be when fact chers adamantly
labeled or shut down rather discussion of the Wuhan lab League theory for covid-19 the origins of it or the hunter
Biden laptop story which took hold at the climax of the 2020 presidential race you might actually see down below this
video right now some kind of stupid little blue Banner with a link to like Wikipedia or something because I said Co
and Hunter Biden laptop and YouTube is making sure you know the truth with some boilerplate he the facts kind of
statement about whatever issue it perceives me to be talking about I had that happen recently with a story about
leaked files on a hacking Forum because I mentioned Area 51 with this dumbass definition of what area 51 really is
down below even though it had basically nothing to do with the actual video and there was nothing even remotely untrue
that I said in its entirety but regardless fact Checkers over the past eight or so years it feels like became a
pretty ubiquitous concept online that is they were until now it's a bit of an unexpected news break in my view but
recently Facebook now called meta is apparently distancing themselves from the idea of fact Checkers immediately
before the incoming Trump Administration takes power which has led to a very interesting divide in public opinion
about whether or not that's a good thing as I said earlier one side says yes the other says no but I want to take a
deeper look at the announcement what it means and who it impacts because in my view it's a very clear turning of the
tide if you will and I wouldn't be surprised if we look back on this 5 or 10 years from now as an inflection point
in the world of online discourse my premise is very simple fact checking in its basic rudimentary form is absolutely
good and extremely necessary however fact checking as we see it on social media here and now today is a complete
joke governed and manipulated by people who are deliberately bastardizing the concept as a result of their own
intrinsic bias and if we can't strip the system down to a much more neutral Baseline it really just shouldn't exist
here's the announcement from Z ber he did a 5minute video talking about what type of changes will be made and it's
also widely reported in the news cycle but the gist of it is that they're dialing back their content moderation
algorithms reintroducing more Civic content to the algorithm that's probably going to suck I can already feel it
eliminating their use of fact Checkers in favor of a community sourced alternative similar to what Twitter is
doing under Elon Musk and a few more things that I honestly don't really care about because I don't use Facebook the
important thing here obviously is the removal of fact Checkers which hopefully signals a wider shift in the social
media space but let me explain precisely why I think that way because again the basic premise of fact checking is
completely necessary in a modern Digital World I'll start with this Facebook uses a well-documented approach to
factchecking which relies on an organization called ifcn which is the international factchecking Network that
system however was only implemented in 2020 prior to that Facebook used more direct Partners such as snopes.com for a
multi-year period ending in 2019 interestingly snopes.com is actually one of the signatories for the ifcn which
means that Facebook is actually still working with them to a degree it's just not a direct link between the two
companies considering its direct partnership from 2016 to 2019 and its current approved status with the
international factchecking Network snopes is the example I chose to focus on for today while discussing the
concept of factchecking Facebook is obviously doing this because it perceives factchecking to be detrimental
to its business by itself that means nothing but one of the reasons directly cited by Mark Zuckerberg is political
bias and loss of trust well in order for Snopes to be approved by the ifcn it has to go through an evaluation process
which has happened four separate times in the past eight or so years twice during the time it was directly
partnered with Facebook bear with me here one of the criteria in that process reads quote nonpartisanship policy
evidence required please share evidence of your policy preventing staff from direct involvement in political parties
and advocacy organizations end quote and this is very obviously on its face A good rule to have because when
factchecking on social media is so inextricably linked to politics every single day you really can't have people
arbitrating the truth that are donating to or directly affiliated with one side of the political Spectrum it's called
bias and even if that writer or the employer thinks that they're capable of being unbiased they're not here's the
problem if you look at the actual assessment that was done here in 2018 which was during their partnership with
Facebook you can see the responses that were given by the person applying or rather organization applying and the
response that Snopes gave reads quote see the statements at the head of the staff page and the revenue page end
quote that's it well deciding to go down the rabbit hole because why not go down the rabbit hole I went and looked at the
staff page where way down at the bottom there's a note that says quote members of our editorial staff are precluded
from donating to or participating in political campaigns political party activities or political advocacy
organizations end quote that sounds fine right but something told me to start checking so I picked a name and I
checked I picked Jordan ly who is a senior reporter obviously part of the editorial staff working at Snopes for
the past eight years in various different positions and I looked up political campaign contributions which
turned up this right here showing a bunch of donations by people named Jordan ly to various committees and
politicians that's no big deal but small problem five of those donations in 2018 come from someone named Jordan lyes who
was employed at the time by a company called bardav and this is where I went way far down the rabbit hole because
bardav was apparently a joint company created by Barbara and David mikkelson founders of Snopes where each of them
owned a 50% share it's the parent organization of snopes.com and and connecting the dots now Jordan lyes
while working for Snopes at the level of video producer was donating actively to act blue which is a democratic super
pack and that was the first name I chose from here it got even worse it kind of spiraled out of control because bardav
the company was subjected to a battle for ownership rights around 2016 because the wife Barbara mikkelson sold her
shares to a company called proper media I'm not going to get too bogged down right now but that sale and the
situations afterward is eventually led to a lawsuit which contained allegations by Barbara mikkelson that her husband
Snopes founder David mikkelson had been embezzling money defrauding the company and spending the money on prostitutes
but wait there's more because not only did David mikkelson divorce her he also married another Snopes employee a
staffer named Alyssa Young Who according to a Daily Mail investigation maintained a website advertising her Services as an
escort while she was working at Snopes these are the people factchecking you I'm still not done because later down
the line in 2021 I you not it comes out that David mikkelson who still had his ownership stake in Snopes served as
an officer and apparently also worked for them in an editorial capacity was suspended because he wrote dozens of
plagiarized articles between 2015 and 2019 under an alias and these are the people that are factchecking you still
not even remotely done because if that was the Domino chain I found after randomly picking a single name off of
their staff list what was I going to find next let's find out the next name I picked trying to spread out across
various different positions was the chief Revenue officer Justin wole one person shows up in the political
donation archives who simultaneously gave money to act blue as well as the Biden campaign but the employer of this
person is Salon I thought to myself well that can't be him but that little voice came back in my head because the person
this person working at Salon was also a chief Revenue officer what are the chances of that happening so I checked
the LinkedIn page and wait a second Justin wo according to his employment history on his own social media
simultaneously worked as the chief Revenue officer at Snopes and Salon in 2020 which is when the donations were
made two for two and this time at least he chose a company other than bardav to put on the public record for his
political campaign contributions which I mean that's a choice you're employed by these two different companies and you
chose to put Salon but anyway we have two employees at Snopes right mid and high levels actively donating to a
political campaign during an election cycle while the website that they are employed by and help to operate is
factchecking at what seems to be like a very disproportionate ratio in my view after that I bounced between names for
kind of a while either finding nothing or being unable to directly prove that the person from the same state with the
same name who said unemployed on their donations was actually the same employee working for Snopes though it's very
possible that some of them were but then I found Anna I have no idea how to pronounce the last name but this is Anna
who is a straightup reporter for Snopes as in the people writing the fact checks well Anna comes up with a lot of small
donations to act blue in 2020 with an employer listed as annual reviews which it turns out is in fact the company that
she worked for in 2020 according to her LinkedIn profile which made three separate instances where Snopes
employees including those on the editorial team were either actively donating to a democratic Super PAC
during their employment or donated directly prior to their employment in that position remember as per the ifcn
criteria Snopes was asked for evidence of their policy preventing direct involvement in political parties it
doesn't specify who or how or when it just says involvement and sure you could technically make an argument that
donations directly prior to your involvement at a factchecking website for one political party don't compromise
you or violate the policy or that donations that were made when you were a video producer or a CET executive at the
company don't matter because you weren't technically on the editorial team per se but after going down the rabbit hole on
their founder who was simultaneously serving on the editorial staff plagiarizing articles for 5 years and
allegedly stealing money to buy hookers and marry an escort who was also employed by the
company I don't know I I think I'm fresh out of charitability here as to this company's credibility and their supposed
effort to be the unbiased jury of Truth as I went about making this video specifically the part about the founder
I read a really good quote from a writer at Forbes named cev laru I think is how you say it here it is quote while
technology pundits decry the black boxes of the algorithms that increasingly power comp companies like Facebook they
have forgotten that even the human powerered sites offer us little visibility into how they function at the
end of the day it is clear that before we rush to place factchecking organizations like Snopes in charge of
arbitrating what is truth on Facebook we need to have a lot more understanding of how they function internally and much
greater transparency into their work end quote I like that a lot because after Facebook has now disbanded its
factchecking initiatives a lot of people are crying and crying about how misinformation is going to be a huge
problem spoiler it already is a huge problem and companies like Snopes do not help with that Mark Zuckerberg made very
particular statements about bias and loss of credibility which we need to understand comes after a multi-year
partnership directly with Snopes and then after a partnership with the ifcn which verified Snopes as a trusted
signatory on four separate occasions despite the abundantly obvious political contributions that people all over their
company have made and continue to make I find it completely impossible to sit here and do anything other than Flatout
agree with Zuckerberg bias is a problem Snopes in my opinion is very clearly biased and I don't really expect to find
anything different if I switch over to another factchecking organization because the people that position
themselves to do this for the past decade or two have repeatedly proven who they are my final take on the situation
is that factchecking as an underlying premise is completely necessary and extremely valuable having the ability to
look at something objectively and discern truth is a skill set that everyone should have but in place of
that if they don't because not everyone does or even cares to some sort of unbiased thirdparty verification would
be in theory amazing sadly that's not what we have instead we have a particular group of people who sought
power for a particular purpose and continuously allow their own bias to infect the work that they do which led
to a complete erosion of trust in basically their entire Institution which is now seeing significant steps
towards abolishment in an article from wired we see quote one editor at a us-based factchecking organization that
works with metas who was not authorized to speak on the record told wired that meta's decision is going to eventually
drain us out and further down stated by the director of the ifcn which Facebook most recently worked with quote fact
Checkers have not been biased in their work that attack line comes from those who feel they should be able to
exaggerate and lie without rebuttal or contradiction end quote but that statement from the director is fact Che
false because even the ifcn at least according to what I see is failing objectively to properly vet their
partners and contributing to an atmosphere where the value of factchecking is now widely and rightly
disputed as it stands the industry of factchecking has sustained a tremendous blow to its reach meta platforms
includes Facebook Instagram and threads which is a clear shift in the atmosphere of who gets to speak and who gets to
speak about what I have no idea if the end result of this new direction is a good thing no one really does yet but
it's certainly not unexpected I mean the announcement was unexpected but the loss of faith in the institution of
factchecking is not unexpected at all given how it's gone for the past few years but yeah it kind of feels natural
considering how obviously the fact Checkers have abused their positions in so many different controversial moments
that's it the video title says the death of fact Checkers which I believe may be true from an instit perspective and I'm
not really sad about it Community sourc moderation is a really good thing to try so let's try it I hope it works of
course they do need to moderate illegal content and other severe infractions obviously of course of course but
run-of-the-mill theories speculation and opinions especially ones that diverge from the common Collective yeah we don't
need people like Snopes over here to fact check that if you want to support the channel check out the links down
below a special VPN deal locals in patreon Channel memberships I'm trying to Branch away from ad Revenue so check
those if you want to and more but I'll cut it there and stop rambling as always thank you all for watching question
everything and have a nice night [Music] [Music]
The video receives a low credibility score because it mixes verified facts with unsubstantiated claims and misleading connections. It makes sweeping generalizations about all fact-checkers based on a few specific controversies and presents legal allegations as proven facts without proper context.
The video's evidence for this claim is weak. It points to a person with the same name as a Snopes reporter who is employed by Snopes' parent company, but does not prove it is the same individual or that the donation is related to their work.
David Mikkelson, co-founder of Snopes, was suspended in 2021 for plagiarism. This is a verified fact acknowledged by Snopes itself. However, other allegations about him mentioned in the video come from lawsuits and articles that are not established facts.
No. Meta's decision to end its third-party fact-checking program in 2025 is a policy shift, not an admission of systemic bias. The video uses this change as a launching point for its own critique, but one policy decision does not validate sweeping attacks on the entire fact-checking field.
The video presents community moderation as an unambiguously good alternative, but this ignores documented limitations such as slower response times, vulnerability to organized manipulation, and inconsistent quality. Both systems have trade-offs, and neither is a perfect solution.
IFCN certification indicates adherence to principles of nonpartisanship and transparency, but it does not guarantee perfection. The video notes that Snopes' response about its nonpartisanship policy was brief, which raises questions but does not prove widespread bias.
Watch for sweeping generalizations based on a few examples, unverified connections between unrelated facts, and legal allegations presented as proven truths. A credible critique focuses on specific, documented issues without condemning an entire field.
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