Fact Check: Client Acquisition Strategies for Kenyan Freelancers on Upwork and Fiverr

about how to get clients. That is what we're going to be talking about in this particular session. Now,

and our basis of discussion today is going to be on the following the following things. We're going to talk

about personal branding. We'll talk about social media. We'll also talk about LinkedIn and we'll also talk about

job boards. By job mods, I mean platforms like Upwork and Fiverr. So, how many people normally use these

particular tools? App work and Fiverr. anyone who uses appwork and fiverr if you use Upwork and Fiverr I think quite

a number of Kenyans are actually using these particular platforms so we're going to be touching on how do you

actually get clients on these particular platforms good now um for for this particular session most

of the people who are actually on on the Google meet side of things um your mics will actually be turned off but in any

case if you want to say something you can actually drop it down in the chat section okay if you have something that

you would want to say like uh discussion you can actually drop it down in the chat section. Okay. So

let me begin with if if for example which skill what kind of skill do you have right?

What skill do you personally have? Maybe let me begin with that particular question. So if you have a skill in

social media management you can actually type it down over here. I'm a skilled social media manager. I'm a skilled

digital marketer. I actually have like two clients who are looking for digital marketers. So, if you're a digital

marketer and you have a nice portfolio, well, this could be a good chance for you. You know, digital marketers and

social media managers, by the way, are quite of in high demand. The number of businesses that I've gotten asking me

about digital marketers and social media managers are quite a number. So, by any chance, if if you're one of them, good

enough. Someone is saying digital illustrations. Good. and also ask the question, how many

clients have you had this year? How many clients have you had this year? How many clients have you had this year? That's

probably Let me let me also get to ask that particular question because I tend to believe that almost all of us have

questions. So, how many clients have someone is saying big zero? Someone is saying another person is saying I only

have how many? Someone two clients only. Okay, that's interesting. Again, someone is saying, another person is saying,

I've only I only have none. Zero zero zero. Now, how many people post what they do consistently on social media? If

you post what you do on social media, if you post consistently, right? If you post consistently on what

you do on social media, because I think one of the biggest, most underestimated ways of getting clients is utilizing

social media, right? That's that's probably one of the things I've realized with so many of us. We don't use social

media itself to really see and and not to just say uh I'm I'm a I'm I'm a I'm I'm a video editor. Hire me. You want to

show people some of the tasks that you do. Okay. And that's a very nice strategy by of getting clients. So,

we're going to be talking about I'm an executive virtual assistant. I don't post consistently. Well, how will I put

it? So, I'm going to show you something over here. So, I want to show you the number of

times I post for me to get clients. On average, I'm posting around uh a total of between 20 to 40 pieces of

content a day. 20 to 40 pieces of content every single day. So, I normally use metricul to

schedule my content. So, like let me give you an example. Let me give you a quick overview of you can see my screen.

If you can, please give me a thumbs up. Ladies and gentlemen, if you can see my screen, good. So this

these are the number of these are the pieces of content I've been able to post today. So there's one thing about so

many people that people it's it's a thing I've realized with so many people that you don't want to also get to be

consistent. And if you look at some of the people who are saying that they don't post consistently, it's probably

you post today and then you wait till tomorrow. I'll give you an example. How many people follow Citizen I think

Citizen TV? Citizen TV on on YouTube. If you follow Citizen TV on YouTube, how many times do you think those guys post

on a daily basis? How many times do the likes of Citizen KTN? How many times do you think they post?

They post quite a lot of times. Well, well, that's probably one of the fastest things that you can actually

think about, especially when it gets to client acquisition. Now, there's something else I also want to talk about

because people don't really understand that we in a trust, an era of trust. It's easy for me for someone to trust

me, especially when it comes to seeking, you know, services because they've seen me consistently.

People, clients have been scammed. So how many people have offered like anyone who is over here you've you've probably

gone out there and offered your services to someone or or you've contracted someone to offer you services only for

them to disappoint you. How many poor have experienced that? How have it's something that is very

common nowadays where you find that people get disappointed by the people they hire. Good. So now

I believe most people have said that they have not they don't really have any paying clients. So which is okay. Now

I I want to give you an illustration. I most most guys think that when I say I started in a cafe in area that I'm that

I'm kind of motivating people. No, I'm not motivating people. It's it's the reality. When I finished university in

2018, I I realized that I could not look for a job. I the jobs were not easy to get. So I did procurement for those

probably who don't know. And uh of course I was thinking like everyone else finish procurement go and work in

government be a little bit corrupt you know the same same kind of thinking but eventually it didn't work out so well

for me. Yeah. So I I remember I started a cyber cafe and uh I was doing posters in Yerry like majority of my work was

posters like you would find a church that is saying that they have a fundraiser and they want someone to

design a poster for them. So that's what my work that was my work. Okay. Someone is saying I joined university to to take

procurement. Okay. Take heart. Maybe you might be procuring. I mean sometimes I laugh at most courses

but watch too. So you you just joined procurement this year. May I finished procurement in 2018. That is eight years

ago. And I'm not going to be I'm I'm not going to lie to you. Michael, Michaela, by the way. Unfortunately, it's too bad.

If anyone has told you that they have a connection for you, believe me, me, I've had those connections. Do you know I

used to have I used to be told I'm telling you when I finished school all those people who were telling me

mala mala guy none was speaking my calls none I'm telling you even your relatives so my personal piece of advice would be

this just remember that you came to this world alone so no one is out there to give you a

Okay. But but honestly as even as we continue with this particular discussion,

you know, I tend to think that some of I'm not talking about degrees and diplomas because let me tell you one

thing to be honest. Most of these degrees and diplomas that we do are worthless.

Who who can tell me that how many people in Kenya are actually finishing school? And let me tell you one thing. If I was

asked if I wanted to go to university today, I'm telling you I would rather go to Madena Technical Training College.

How many people know these two TETS that you've been seeing around? TETS. There's a T Men Aeri National Poly

Technic. I would have gone to those one of those two and then I go and take a course on something like automotive

engineering for 6 months or even how to become a mechanic and then I go and take a course on sales and marketing online

probably digital marketing the way now these skills I have learned I can put them out on Facebook and on Instagram

because let me give you a story I've seen this guy on Tik Tok he's a plumber this guy has a following real following

on on on Tik Tok. The guy did plumbing. How long do you think plumbing can take? Plumbing doesn't take seven years. It

doesn't take four years. It doesn't take four. I don't know. 6 months you can be a very good plumber. I mean, so this guy

knows how to do plumbing properly and then he utilizes Tik Tok to sell his services and and it's surprising that

the number of people who've been employed by this particular person. So I'll say this, I'm not going to

discredit anyone's degree, but you need to understand that the degree is not the end. Your papers like for example, one

of the things that you need to understand, we are still in the discussion of how to actually get

clients. The thing that we have not been trained in in school is this.

You have to do the work especially when it comes to getting the people who might either employ you

or people who you might might work with. Things like business acumen are not taught in school. Things like

networking, things like communication skills are not taught in school. Problem solving, it's not taught in school.

We're just taught how to package a certificate and how to make our resumes. So in our discussion today

ladies and gentlemen your skill is not the problem. So let's first of all begin with that

your your skills are not the problem but clients cannot hire someone they don't know exists

nisawa most guys over here will say I'm a certified digital marketer I'm a certified I'm a certified

every 2 minutes certified who knows that you're certified is only you and probably the village that came to your

graduation you see people don't hire someone they don't know exists. And you're going to find that comedians

today are the ones who are on radio. If you go and check out radio, you're going to find that comedians are on

radio, right? Guys who are dancing on Tik Tok, they've opened podcasts. They on TV, right? Are you telling me that

now you don't get to see the reality on the ground? Why would a company hire you directly from school after taking mass

communication yet there's this person who is talking a lot on Tik Tok has a following and people like them so let's

bring that person if you go and ask guys like chachill do you think I don't I don't know if they have degrees in what

they do but you can see the the whole reality of things today okay so your skill is not the problem clients can't

hire someone they don't know exists. So I want you to take two people Kevin and Faith. Okay. So Kevin is a graphic

designer in Thika and Faith is a graphic designer in Thika. Kevin is a very good graphic designer.

He has logos. He has posters. He has birthday cards. He has everything. All those designs are on his phone. 40 of

them. He only posts once a month on LinkedIn. happy and excited to have worked on this project. Thank you so

much for this opportunity and you disappear. That post by Kevin gets two impressions and a comment from a cousin.

Great work, Kuzo. Okay. Kevin waits for friends to refer him. He waits for people to refer him. On the other hand,

we have a lady called Faith, a graphic designer in Thicker. She posts one design every single day.

She's active in three thicker Facebook groups. Her bio on social media says that she

designs for boutics. She's specific. So, this month she's gotten six inquiries and two clients.

You might be the best at what you do, but people hire the most visible person. I'm not the best content creator out

there. I'm not the best developer. I'm not the best. I am not. Now, there are five roots that we're going to be

talking about today, especially when it comes to getting a client. Roote number one is personal branding.

Roote number two is social media. Roote number three is LinkedIn. Route number four is Upwork and Fiverr. And the final

one is digital marketing. That is how you get your client. Ladies and gentlemen, are we together up to that

point? Are we together up to that point? So you've said there are five roots. Now let's begin with personal branding.

Now let's talk about personal branding first of all because this one is probably one of the things that people

really ignore. So personal branding is basically what people know you for,

right? And what they say about you when you're not in the room. Okay.

what people know you for and what they say about you when you're not in the room. So feel free, you can unmute your

microphone. When when the word Elvis is mentioned, what do you think? What is the first thing that comes in your head?

>> AI. >> AI. Uh-huh. >> Digital skills.

>> Digital skills. Another one. >> Training. >> Training. Uhhuh. That one had to come

out. Uhhuh. >> Jamawa skills. Uhhuh. Uhhuh. Graphic design.

>> Graphic design. Another one. >> Social media management. >> Uhhuh.

>> Technology expert. >> Technology expert. [laughter] >> Good thing. Now, one of the good things

that is happening is good. No, no one is mentioning that I have drama with women. Of course, because if there's someone I

can mention someone ha and immediately the first thing comes in your head is like hey who you this one

is always fighting with women online. So a personal brand is basically what people know you for and what they say

about you when you're not in the room. A point in case you see you you've seen you've seen other people go online and

talk about me but one of the things I've realized even if they're talking about me in a negative manner at the end of

the day it's leading to skills. So there's a creator I know I used to follow was a good friend of mine but was

a bit nonsensical. So I used to kind of so the guy goes online and and starts telling people that I I'm selling

courses. I'm selling courses at all. So at the end of the day it's still okay because he's talking about me in the

area that I am actually specializing in. So a personal brand is what people would really say about

you when you're not in the room. Now the question is right now if if I was to say the name who knows

what's you probably don't know what he does. It's the same way like if I mentioned a guy like of course you

already know what he talks about. Okay. Now personal branding. This is a simple strategy. pick one

skill and one audience. Now, unfortunately, when it comes to basically what you do, I think one of

the things that I've realized with so many people is that they you over specialize in the beginning.

So, I I don't like the word specialize because sometimes it limits people

because Okay, let me put it like this just off topic. Nisawa you say that you specialize.

So sometimes opportunity might come knocking on your door but you fail to take it because you specialize. Okay.

But in the beginning I want us to think like this. So when you tell people I design posters

someone is going to be like what posters? But now when you say something like I

design menus for restaurants in Nairobi. Now that is understandable. When you say you manage social media

platforms, okay, someone is like okay, what kind of social media platforms? But when I say I

manage social media platforms for real estate uh real estate a is it real estate companies? I I manage uh social

media platforms for clients in the real estate sector. So someone can easily understand.

Okay. I do social media. I manage Instagram pages for salons in Westlands. By the way, it's still okay for you to

specialize in location. So, how many people have lo location specific specialization?

What I mean by location specific specialization is this. You're mostly trying to target clients in places like

Thika. You're mostly trying to target clients in Kilimani because at one place for you

to before you spread your wings and say that you want to target the entire country, you have to try and specialize

in one specific area. Okay, an example is I manage Instagram pages for salons in Westlands.

I build websites. Well, it's very hard. It's very hard for someone to understand. Okay, what kind of websites?

which ones? But when you say something like I build booking websites for gyms, that one is easy for someone to

understand. And if someone could see that on social media, well, of course, it's easy for

you. And you see the good thing about choosing an industry or probably let me just use the word niche or probably

choosing like what you want to be specific about is that it creates a repeatable system.

If you manage social media for gyms, when you get a new client who also wants you to manage the social media pages for

their gym, you don't have to start thinking about how you will work for them because you've already crafted a

repeatable system because of your specialization. Ladies and gentlemen, are we to get up to that point? Don't

use words like I build websites, I do social media, I design. Be specific. So like for me after creating websites for

some time now it's been now I started doing websites in 2017 it's been like 9 years but on on and off so let's say

over average 6 years after some time I realized that um I'd better specialize in creating

websites especially for people who want to teach online that is learning management systems now

now listen to this we've talked about what you want to be specific about. Now the next thing

is your offer. So look at this. In your offer you write your one line. Basically what you do I help who? Who who do I who

who do I help? Get what? This resort. Okay with what your skills. Now I still for everyone who actually

registered in the website you're going to be getting uh these particular notes. But I want you to understand this.

I help Let me first of all uh switch off something over here. Good. I help

restaurants in Nairobi get more orders with menus and posters that sell. Let me first of all please if if you don't have

to send a reaction in the Google Meet, don't send it. Please, you don't have to be sending reactions. Please, let's just

have a bit of some decorum for that. Yeah. When you have something like that, when

you're specific about what you offer, that is your offer. If you're a virtual assistant, you can say, "I help busy

coaches save 10 hours a week by handling their email and calendar." That is an offer. So, how many people have such a

statement? Like probably on your LinkedIn, on your Tik Tok, on your Facebook, on your YouTube. How many

people have that? Now, you can see we are slowly getting to the whole process of solving the client's problem. If

you're a video editor, I help churches, listen to this, because I've never had a video editor who does this. I help

churches turn Sunday sermons into short clips for Tik Tok and YouTube. Nowadays, almost every single church

that you go to in Nairobi or even in Kenya happens to have a media team. They even have a YouTube channel. They have 6

hours of footage every single Sunday. he that piece of footage they don't know that that is content that can be posted

on social media. So as a video editor you can help churches turn what Sunday sermons into what short clips right for

Tik Tok and YouTube. That is very clear. You can even say that you help coaches turn instructional videos into short

clips right for social media. That is basically what you can talk about. So in the whole aspect of personal branding,

you can actually tackle that. Hey, let me let me tour these messages. Guys are sending just random messages. Please,

today we are talking about client acquisition. So I'm going to turn off the chat for now. You there are some

guys who are just sending some random random messages. So for now, let me let me switch off the chat. Now,

when it comes to building your personal brand, again, people don't hire you because you say that you're good at it.

There's no need of me coming and telling you I'm good at creating websites. Yes. Yet, I don't have evidence.

If you're looking for an interior designer, let me ask this question. If you are looking for the interior

designer, do you how many people ask for their certificates? Let me ask that question.

equally do you even ask for those papers for sure you don't okay what is the thing you're going to ask from them

you're going to tell them send me proof of work that you have done I need to see the kind of work that you've been able

to do in your personal brand or probably on your social media you can post real

samples of work that you've done a website you can even show maybe a page that you worked with a client and you

grew their page from this to So, those are examples of what you can actually post.

Show results before and after. Oh, before I start working with this client, the followers were at 20,000. We've been

working with this client for a few months now. And look at this client reviews. You can show a screenshot of a

happy client, right? Maybe a client sent you a message and told you, "Wow, that website that you created for me has

allowed me to generate sales today. Today, I got a client who paid me a million shillings from the website."

That is a review. People ignore such things. They're very, very important. Now,

when it comes to your personal brand, there's something we refer to as a profile checklist.

Now, a clear photo of your face. Of course, there are some people you open their their social media profiles

or even their WhatsApp. What's the image you see? You see an image of Cristiano Ronaldo. You see an image of Mbappe. You

see another one. Okay. But you frankly you're a web designer when I say I'm a web designer

you know sometimes you you ought to be a little bit serious especially when it comes to this because people

if if I see that for sure even if I when I see that of course I'll be like hey this one might not be a serious person

is is the same way like you look at people's profiles on social media like this there this one guy who sent me a

message on Tik Tok and he was telling me that he's looking for a job as a video editor so He has a he has really nice

videos by the way. But the name he calls himself on Tik Tok is just let me not work with him because the guy

on Tik Tok calls himself. So you're like my guy yes you're good at what you do but the name itself you can't call

yourself because at this point I'm like aana yes your name is Griffin but the way you call yourself on social media

like your name is and he's put a very funny photo of a cow. So at first you're almost like I

because first of all the name is putting it off. The photo itself is also not very clear. Are we together ladies and

gentlemen? You know funny funny weird names that people really put in their bios and you

expect us to take you seriously. Unfortunately, even of course, now you know why people now you're seeing even

why clients don't take you seriously because of course your bio is already like a put off to so many people. Now

in your personal brand again, especially when it comes to your social profiles, you also need to add something that is a

bio that says who you help and how. And we've shown you a formula. I do this for this and this with this. Okay. You can

also showcase some of their best work. Now, some of your best work doesn't have to be paid work. Now, there's a thing

about so many people that they don't understand that you don't have to really have work that you've been paid for to

post it online. You know, you can go and create a website for your mother and use that as your work sample. You can even

create if you're a social media manager and you're not getting clients, can your mother speak on Tik Tok?

Can your mother speak on Tik Tok? grow their pages or even grow your own pages, right? That is going to act as

evidence and then an easy way to reach you. So, unfortunately, I might use this one as a banter. I'm

more reachable than some of you. True. I'm more reachable than some of you. Me, my WhatsApp, you Instagram, you can DM

me anywhere. You know, people think that I'm probably so busy that I don't read messages. How many people send me

messages on WhatsApp? How many people send me messages on WhatsApp? How many How many How many How many people get a

response? Let me ask that question. How many people get a response? People think that being having over 1

million followers tends to make you kind of a special human being that you should not respond. Okay, Tik Tok is the one I

know I don't respond so much on because I'm rarely on Tik Tok. But anyone who sends me a message on WhatsApp, there

has to be a response. Okay. However late it is, it has to be responded to as long as it is a clear message, an easy way to

reach you. Nowadays, most one thing is people will send you messages on WhatsApp. People people can even call

you. You see, a client might be willing enough to give you a job, but they you are not reachable. They don't know how

to call you. They don't know how to get to you. So, it becomes hard eventually for people to hire you.

So let's take an example of a lady called Massi. Massi is a graphic designer in Yeri.

So I want you to see the difference between an old bio and a new bio. The old bio says graphic designer DM for

designs which is most people what most people do. Social media manager contact holler. See

this is what you do guys. Most most people do that. Holler holler 50. You're like holler. Okay. Now, her

new bio says, "I design menus and posters for cafes and restaurants in Yeri." Specificity. This is a new bio.

This one is much more understandable. This one is much more understandable than this. Okay.

You feel like you're dealing with a professional. But when you read graphic designer DM for designs,

right? But when you read something like I design menus and posters for cafes and restaurants in Yerry. I manage Tik Tok

pages for salons and barber shops in Kasarani. Simple direct. You don't even need to

put your statuses over here. People normally add things. Why do you when you tell people that

philanthropist philanthropist the funny things people don't care that you're a Scorpio or

you're cancer they care about what you can do for them okay so your bio on social media needs to be very clear I do

this for this in this place so here's what she did for 3 weeks so Marci Our graphic designer redesigned the menu for

cafes she loves. She took all the menus. Now unfortunately in for those guys who come

from of course you know [clears throat] so she was able to redesign most of

these particular posters. Then she posted one menu or poster every day on Facebook and Tik Tok. Examples of what

she did. And and you see when it comes to posting online, there's there's a there's an effect called the green

screen effect. How many people know this green screen effect on Tik Tok? If you create content,

this is an example of a project I worked on. Okay. So when you tell people something

like that, right? When when you show people that this is an example, when they see it, it's it's a green screen

effect. you can actually get to use it. Now, she walked in into five cafes in town with her phone and showed them her

work. Okay, so one thing that people are also afraid of is rejection. If if you manage social media pages for

baby shops, decide one day to this and this and this pitch your

services within 10 20 minutes you will know someone who is willing enough and interested in your services. And you see

most people you waste a lot of time. I'm I'm interested in offering this and these particular services. This is what

I do. Here's an example of my work. You can easily read it in someone's face whether they interested or not. Okay?

You know Kenyans like to give you stories. Oh, you know currently economies.

Oh, when you start hearing such things you you okay because most of the time you're not going to get that gig. So

after all this, she was able to get two cafes who paid her for new menus and one asked for monthly posters. Okay, of

course they want they wouldn't recommend pizza but so pizza she started designing posters. Okay, she started designing

posters for these hotels. I'm I'm telling you honestly town when when a pizza is sold to you in

town. I'm I'm from I'm just telling you a fact. If you're here pizza

just to be honest there there's there must there's something that is going to be to be missing. Okay,

but that's okay. So that is just an example of what she did. Now we've talked about building a personal

brand and we've talked about the bio. Now let's talk about social media. Okay, social media is basically you utilizing

the existing platforms Facebook, Tik Tok, Instagram and the rest to post about what you do. Now the first most

used social media platform in Kenya today is Facebook. How many people are on Facebook by the way? How many people

on Facebook now? Unfortunately, people think that Facebook is for millennials. I recently had Jenz

and I What is Facebook? Oh my god, you guys still use Facebook? Is that thing still existent? Well, yes. If you're

looking for the clients, you want to start using Facebook. For for the for the majority of people who know Facebook

very well back then there used to be a Facebook group that was very well known in Kenya. It used to be called Kilimani

Moms. So, how many people remember Kiliman moms? If you wanted to know the gossip, the scoop, everything that was

happening, that was it. Now, inside Kilimani Moms, that Facebook group used to find

businesses that have posted what they do. That was it. So, I remember one day I

joined a Facebook group. It used to be called Graphic Designers Kenya. And I posted a logo I had done. When I

posted that particular logo, someone told me, "Hey, this is a nice logo by the way. How much do you charge?" So I

said, "500, Bob." I got a client from the Facebook group itself. Okay. So Facebook is a very good place for you to

actually get clients. And the first way to do that is to join the right groups. You want to join business owner groups,

buy and sell groups, and groups in your niche. There are so many, right? There are so many Facebook groups that exist.

Then the thing is to help fast and sell later. Now most guys when they join Facebook

groups they're like I'm a graphic designer please hire me. I'm you don't want to do that. Offer tips that could

be necessary to other people and professionals in your sector. Like for example I'll also use another example of

WhatsApp groups. So how many people are part of WhatsApp groups? the the someone told me something interesting that if

you want to buy a vehicle join a WhatsApp group of guys who already own the own the vehicles that you want to

drive. So like for example if there are WhatsApp groups right now there's so many so you want to join

those WhatsApp groups okay now in those groups Facebook groups WhatsApp groups you want to share useful tips for

example if you're a video editor you can give some tips on how to get the best results especially when it comes to

editing videos and color grading them okay help fast and sell later Now at the same time you also want to be

posting on your page on a daily basis. Now one of the things people really underestimate is the power of taking AI

tools and using them for content ideation. Like if I give you an example ladies and gentlemen I'm just going to

open cloud over here. Let me give you let me give you an example. I want to give you an example

and and I want you to look at this because so many people don't really understand how they can start creating

content online. So if you open an AI tool like cloud and you ask claude itself or even charging

in creating a post that is not so much CLC that meaning that I don't want to sell to people as much. I want to

educate people on video editing and some of the very simple principles they can actually take in especially when it

comes to color grading and making their videos better using an using a tool like Cupcut. Okay, the post itself needs to

first of all be first of all be very helpful and let people know that they can also reach out to me directly if

they are looking for video editing services. Okay, my number is 011566 11135. So help me in creating a post

that tries to share a perspective on video editing that people probably don't know. And this could be also helpful in

letting people know about my services and even eventually them hiring me. So create the post for me.

That is very very rewards. I've not even formatted anything. So I want to read to you the post that Claude has generated

for me. So this kind of post is then what you post on your pages. Take a photo of yourself. Now, so many people

are always like social media. Well, wait until you're broke. Some of us are yapping on social

media. Not because we we want it. I'm not by the if I had another something to do, I wouldn't be creating content on

social media. But you have bills, you have children, you have you have a wife, you have a husband. So things have to be

moving. So at the end of the day, we have to be yapping. So look at this. This is a post for someone who does

video editing. They've not posted, "I am a video editor. Hire me." Your phone is not why your videos look cheap. The

colors are. Most people open Cupcat, pick a filter, and call it color grading. That is where the problem

starts. Good editors correct first and grade second. This is the order I follow. Fix number one, fix the light.

Go to adjust and work on the brightness and contrast before anything else. If the face is dark, no filter will save

that video. Fix the temperature. Number two, indoor bulbs make people look yellow and shed makes them look blue.

Move the temp slider until anything white actually looks white. Number three, protect the skin. Skin tone is

the first thing viewers notice when it is wrong. Use HSL to calm the orange and red so faces look natural instead of

sunburnt. Then add your look. Now you can use a filter but drop its intensity to around 30. A full strength filter is

the fastest way to look like a beginner. Number five is match every clip. If one clip is warm and the next one is cold,

the video feels broken. Copy your adjustments across all your clips so the whole video feels like it was shot in

one place on one day. Good color is not about looking dramatic. It is about the viewer getting forgetting their watching

and edit and staying for the for your message. If you would rather have someone handle your editing, I edit

videos for creators and businesses. So send me a message on WhatsApp on 011566135.

Ladies and gentlemen, what do you think about that particular post that is already educational? I'll give you

another idea. I can even say something like look at this. I want to write a very

interesting post about explaining the importance of lighting especially when it comes to shooting videos because this

one is one of the things that business owners get wrong. So help me in creating this particular post and make it very

funny, comical, we can add some satire and humor in it to make the post interesting and captivating for someone.

So we hit that. So these are the things that you can actually be posting on social media. And I'm using claude. You

can use chat GPT. You can use Gemini. Feel free to use any AI tool. Now, in the beginning, you want to use the free

versions of these AI tools. You don't have to go for the paid versions because the paid versions might cost you a lot

of money and you don't have that money. Okay? So, you post on social media. You post helpful material. Look at this.

Every week, a business owner sends me a video and asks, "Why is nobody buying?" Why nobody's buying? I press play and I

see darkness. Somewhere somewhere in there is a handbag, but I'm just taking word for it. She shot it at 8:00 p.m.

inside the shop under one yellow bulb that has been dying since 2019. The bag looks like it is hiding from Kerry.

[laughter] Her face is orange and the shelves behind her look like evidence in a court

case. Then there's what the other guy. He stands with his back to the window because that is where the nice view is

on camera. He turns into a black shadow with a voice like a witness on Citizen TV protecting his identity. This man is

selling mattresses from witness protection. Is he marketing in Ma? I'm not laughing at anyone because my first

videos looked like they were recorded inside a pocket. Your customer cannot buy what they

cannot see. Face the window so the light hits you from the front, not from behind. Shoot in the morning or

afternoon when the sun is doing the work for free. If you must shoot at night, a ring light or even a desk lamp in front

of you will beat that bulb on the ceiling every single time. Good lighting will not fix a bad

product, but bad lighting will kill a good one. If you want your product videos shot and edited properly, send me

a message on WhatsApp on this number. Ladies and gentlemen, of course, you would hire someone who writes things

like that because they are sharing industry experience that can be helpful to you. Okay? It's the same thing that

if you're a social media manager, you can also craft such kind of content and you post it online. Funny thing is you

can take such a piece of content and convert it into a video. How will you convert it into a video? So, ideally

your target clientele is in Nairobi. So most of the business owners that you're targeting understand

you explain sometimes when I shoot video in very bad lighting.

How do you expect someone to view that video and still buy from you? Sometimes the simple basic things like light. If

you shooting videos at night and you're a business owner, use a ring light. Okay? If you're shooting during the day,

face the light. You don't want to shoot your camera is behind you. You're you're the one who is actually blocking the

light and expecting people to see. Well, however it is, that is what people will buy. So that is utilizing. Now we were

talking about Facebook. Let me proceed, ladies and gentlemen. On Facebook groups, you don't want to be

spamming people. Okay? You don't want to be sending 200 messages every single day. How many people like that? I I

believe you don't like that. True of us. You don't like people sending 200 messages saying graphic design

on Facebook groups. Don't argue with people in the comments. You know Kenyans like to argue in the comments every

single time. Okay. You don't want to DM everyone who joins the group. How many people like that?

WhatsApp group or even a Facebook group. Two minutes later is in your DMs. By the way,

you're not even interested. So, what you should do, especially when it comes to Facebook groups, is answer questions

with a real tip, is to share examples. When someone asks, "Is there anyone with a sample of a website they did for a

garage?" Then you share. Okay? Post your work with the result they resort it got. That is what you should be focusing on.

So, for example, for the lady called Joy, okay, she's in a thicker business group.

Okay? So someone sends a message. Anyone here? Anyone know where I can get a logo for my boutique? Yes. You respond like

this. Hello Joy. I design logos for boutics. Here are two I did last month. A logo plus three Instagram templates

for shillings for Kenya shilling 6,000. Happy to help. You see that's very professional. There guys sometimes you

send a message saying I'm looking for a social media manager. someone DMs you there is my profile attaches my CV stop

looking for jobs like that that is not very professional now Tik Tok and Instagram on Tik Tok you can show your

progress or your process of how you work people still underestimate platforms like Tik Tok but I think it's very good

for you okay for example if you're working on a video if you're editing a video don't even overthink it don't even

overthink it take out your phone take out your phone record uh so today I'm edit ing a video, I'm actually adding

captions on Cupcat and then I'm exporting these captions as an SRT file so that I can then go ahead and upload

this on YouTube. Okay? So that I can actually get to use upload this on cloud to get a description for YouTube. That

is how you do it. Okay? Show your process. Be consistent on these particular

platforms. Again, there are people who think that posting once a day is post once tomorrow you post your girlfriend

or your boyfriend. 3 days later, you know, one time, four days later, you know, there's five post Cristiano

Ronaldo. You know, sometimes there are things that are weird. Another day you're in a

club, so you've posted it over there. No, already people are confused. Right? I'm not being I'm not telling you

to be consistent posting things that people don't understand. Post things that someone could be like, "Oh, this

person is a graphic designer." Love is love is love is one of those things I never want to be people now

know you've already been heartbroken right me even if I'm heartbroken ladies and gentlemen you'll not see that on

social media because evidently that would communicate something else to people now here's what to post on your

social media especially if your goal is client acquisition 80% of your content should be what ladies and gentlemen you

unmute your microphone. Let me let me give you a chance to unmute your microphone and say it. 80% of your

content should be >> and and the other one 20% of your content should be

>> good. 80% of your content should be value. 20% of your content should be offers. So

what I mean is this 80% you show people your work what you do you teach something

right you tell your story that is basically value you share tips 20% of your content is when you make an

offer now you're not you're like web design services is 50,000 shillings a

Sorry. Don't use such kind of language. Please get that. Don't go and say things like

80% value, 20% direct offer. Logo design services at 50,000 shillings. Clear. Simple and clear. So

if you're channeling out 100 pieces of content every single month, roughly three to four pieces of content every

single day, you're talking about 80 pieces of content that are value based and 20% which is direct sales. Direct

sales is this is my offer, here's how to buy it. Period. Now, so here's what you can actually post if

you don't have ideas. So we'll take an example for a social media manager. On Monday as a social media manager, you

can post the before and after. Okay, I got this client at this and this and this is what we got. On Tuesday, you can

share a tip. Three caption mistakes that salons make. Okay. Now you can even you know I always say I

I always say utilize AI tools. I'm going to go back to Claude and I want Claude to help me in generating

a post idea that I can actually get to share with salon owners in uh who have salons in Kasarani, especially when it

comes to posting. Most of them are not very good at um most of these salons don't shoot very nice content. Plus,

there's a whole repetitive process of showing that this is how this was plated, the before and after. like I

just want a creative post that I can actually get to share as someone who is a social media strategist or a social

media manager who's been working for like one year. So help me in creating a post that I can actually get to share on

Facebook uh that is educative on matters pertaining to social media management for salons.

You might not have the idea but you can have a clue of what you want. So like for me I want just a post. Maybe you've

been seeing salons in Casarani posting the same thing over and over. You can use this particular AI tools to draft

content ideas. Look at this. Every salon in Kasarani is posting the same video. This one is what we refer to

as a hook. Someone might be wondering what this is. That is a hook. A lady sits down with messy hair. The video

jumps to finished braids and the caption says book. Now scroll for 1 minute and you will see that exact video from 40

different salons. At that point your salon is not standing out. It is blending in. Okay. I have managed social

media for salons for a year now. And the biggest lesson is simple. Okay. Clients do not book a hairstyle. They book the

feeling of walkout walking out of your salon. This is how to post differently. Show the process not just the result.

Speed up the first the 6 hours of braiding into 30 seconds and show the hands, the laughter, and the client

dozing off halfway. People trust what they watched being met. Number two, let your stylists be the face. Clients

follow people, not logos. A short video of your best braider explaining how long knotless braids last will build more

trust than any poster. Answer the questions clients ask daily. How much are box braids? How do I keep my wig

clean? Which style survives this hit? Every question you answer at the counter is a video waiting to be posted. Number

four is to capture the mirror moment. The second she sees herself and smiles is your advert. The reaction sells more

than the hairstyle itself. Number five is to fix your lighting. Shoot the finished look facing the door or the

window. Never under that one yellow bulb at the back. Good hair in bad life in bad light stills look like bad hair.

Okay, so before and after shows what you did, but everything else shows why they should choose you. If you want a salon

in Casarani and want your page handled properly, send me a message on this and this. So that is how you can actually

get to do it. Ladies and gentlemen, are we together up to that point? Are we together? I hope you're getting me now.

I'm just going to proceed again because we should be almost done in the next few minutes. So those are just very simple

content ideas that you can actually get to to to share and remember you can take advantage of tools like uh claude to

come up with such content ideas. Now how do you turn messages or DMs into clients? That's that's a question we

need to respond to because people wonder how do you then after people have seen have been seeing your messages right

have been seeing your content how do they then decide to actually buy from you okay that's that's a question that

you need to respond to okay so how will people then go ahead and buy from you number one is to reply first if someone

sends you a messages a message on social media and you don't respond fast well most people will actually drop off very

First number two is to ask what they need. Listen before you pitch. I know there's so many of us who like pitching.

I'm a logo designer. By the way, I do logos. Actually, 5,000 shillings, but today I will give you a discount of 3500

shillings. You've not even listened to what this particular person is looking for. Number three is to give a clear

price. Okay? So most of the time someone asks you and you say you know it depends um you know give a clear price you

should already have come up with a rate for your services. Number four is to ask for a deposit. Well this is Kenya. You

might work with a client and they disappear. Right. So here's an example of a DM. Someone sends you a message.

Hi. How much for a logo? Hello. Happy to help. What is the business and what do you sell? It's a boutique in the I sell

mostly on Instagram. Okay. Very simple. A logo plus three Instagram post templates is around 56,000 shillings can

be done in 3 days. A 50% deposit starts the work. Shall I send the empessa details? Look at that.

It's very very clear. Now you might find yourself in tasks that might need contracts. So that is when you send like

maybe a contract, you send maybe a proposal. So this is an example. Now root number three or five is LinkedIn.

So how many people use LinkedIn especially when it comes to client acquisition?

LinkedIn is a very good platform actually. So I joined LinkedIn in August of 2023.

So I've been on it's it's it's been 3 years. It's been 3 years for me. I've actually been on LinkedIn now for 3

years. So on LinkedIn I think I have it's 125,000 followers on LinkedIn. I currently have I think around 142,000

weekly impressions because I post I post I honestly post on LinkedIn on a daily basis. So people think that anytime you

want to anytime you're using LinkedIn you will want to post maybe once or twice per week. Ah yeah I I post

sometimes up to 10 times on LinkedIn. Yeah I post up to 10 times. It works. So this you can see this is my LinkedIn.

This is my LinkedIn itself. Right. And and I'm that kind of person who believes that even if you get two

likes because so many people will be like look at this. I have 125,000 followers on LinkedIn but one post of

mine has gotten 211 impressions. But then the good thing is you will find a post that is going to counter that one

that can do 6,000 impressions. So now so many people are looking for the 6,000 impressions and thinking that these ones

are useless. No. You might be shocked to realize that the posts that you post and they don't do the best are the ones that

actually get you the the clients you're looking for. So this is my LinkedIn basically and it's also an avenue for me

to get clients. Okay. But majorly for me it's on Instagram. Instagram is my most powerful and Tik Tok and Facebook. Okay.

So LinkedIn you have to work on your headline. Of course, I help salons get bookings from Instagram. Now, on

LinkedIn, people people really like to I don't know, people like to use the corporate lingo. If please forget about

that, forget about uh what are those words that people use on LinkedIn? They are interesting words that you're going

to find people using on LinkedIn. You know, I will catapult, you know, they are very very interesting. How many seen

those words on LinkedIn? I call them corporate juggon. Yeah. which are some of the words. You can actually drop it

down in the chat section, you know, they're very interesting words. One time I had a client who told me uh we'll open

the kimono and and it was very very surprising for me because I didn't understand what really that meant, what

it actually meant when when someone says open the kimono. But at the end of the day, well, good enough. So [snorts]

yeah, boil the ocean robust. Yeah, it's quite interesting. Now on LinkedIn you're going to find a few things. So in

in fact for this let me just be practical. If you go to your LinkedIn if you go to your LinkedIn actually let me

actually this is my LinkedIn. Let me go to the top uh or let me just click over here.

If you go to your LinkedIn of course there's a name. That's the first thing. And then there's a short bio a short

statement that shows about who you are. Okay. then your followers, your location and your contact information. Okay, so

this contact information is what people use to reach out to you directly. And then down here you get analytics

of your posts. So like for example, this is 7 days. So in 7 days 5,500 people have viewed my profile. I've gotten

142,000 post impressions and 312 such appearances. Down here is your about section. tells people about who you are,

what you do, and then your skills. You also add them over here. And then at the bottom, you have your services.

At the same time, at the bottom again, you have your featured section. This one is where you can feature posts, right?

Articles, maybe things that you've written. And then your activity. Okay, your activity is basically what

you post. Now, one of the things that you need to understand about such platforms is most people post to sell.

I'm a graphic designer. Avoid that. Share insights that could be helpful to someone. Be first of all helpful to

someone before you think about how you're going to get money from them. That's one of the tips I'd really get to

share with you. And I want you to look at this. This one is an example of a headline on LinkedIn.

So, before I'm a graduate, I am hardworking. I am open to opportunities.

That is an example of a headline on LinkedIn. Look at this again. I'm a virtual

assistant helping real estate agents in Nairobi manage leads and viewings. So that is basically an example of how you

can actually get to have your you can actually get to have your what is it called? You get to have your LinkedIn uh

headline much more professionally. And and this is one of the things that you guys need to understand especially when

it comes to LinkedIn. Headlines are very important. When someone reads what you say about yourself, they will have an

automatic understanding of who you are. If you're a web developer, you don't want to add that in your headline. Web

developer, you can say, I build fast websites for clinics and schools in Kenya. That is an example of another

headline. If you're a digital marketer or a content creator, I help restaurants fill tables using Instagram and Tik Tok.

That is clear. So now now someone is not coming to read your proess but the guys who will say things like uh those

technical words you know so how do you get found on LinkedIn a minimum of three posts a week that's one of the fastest

things I would actually say I've said three posts per week in the beginning right and when I say minimum of three if

you have to post five a day good enough try it out you never know okay share your work a lesson or a

thought like for example if if you wanted to create a post you can still go ahead and get to use tools like charg

let me go to charg I'm even going to use a free version of charg still using charg till today anyone who

still using charg oh okay have they changed has charity changed okay you know charge is like your toxic ex they

they have bad manners today tomorrow they change 3 days later they are misbehaving

So, let's try it again. It's been months. It's like coming going back to your ex. So, I'm going to use JDP. I'm

going to try and create a post. I want you to help me in creating a post. I want to write a post about uh

I attended a webinar yesterday on client acquisition especially when it comes to utilizing social media and one of the

social media platforms I wanted to learn how to use is LinkedIn. So, it was a very insightful session. I found some

value. I think at the end of the day, we really struggle to get clients because we don't put ourselves out there. So, I

want you to help me create writing a post that's saying this is my first way of putting myself out there as a video

editor who also does social media management. So, help me in creating the post. I don't know if he's actually

going to write the post for me, but let's see. Let's see what we're able to generate. I hope I hope Charity is going

to be cool. So, this is a free version. So yesterday I attended a webinar on client acquisition particularly on how

to use social media to attract and connect with potential clients. One of the platforms I specifically wanted to

understand better was LinkedIn. This session was insightful but one thing stood out for me. Sometimes the reason

we struggle to get clients is simply because we are not putting ourselves out there enough. You have the skills, you

can do the great work, you can even have years of experience, but if nobody knows what you do, it becomes difficult for

the right opportunities to find you. So, I decided to take my own advice. This is me putting myself out there as a video

editor and social media manager. I help businesses and individuals create better content, edit their videos, and manage

their social media presence so that they can cons so that they can stay consistent and they can stay consistent

and be visible online. I'm also using this as an opportunity to build my presence here on LinkedIn, connect with

other professionals, learn from people in the industry, and hopefully work with clients who need other these services.

I'm not waiting until everything is perfect before I start showing people what I can do. Sometimes you simply have

to start. So, this is me starting. If you're a business owner, creator, coach, professional, or brand looking for help

with video editing or social media management, I would be happy to connect. And if you're also trying to put

yourself out there, take these as a sign to start. You cannot get opportunities from people who don't know you exist.

Ladies and gentlemen, what do you think about that toxic X can see? I mean, it's very good by the way. Yeah. [snorts] So,

this could be a way like for example, if you don't know what to write on your LinkedIn, go post this. Copy this. Take

take the entire post. Go post it. Right. That is what people could actually get to connect with. Now

let me proceed very fast ladies and gentlemen because we only have 7 minutes. So connect now most people are

told on LinkedIn uh you know connect connect you don't have to be connecting with everyone you connect with people

who are just there to have fun on LinkedIn. I think one of the most intentional ways to be able to be on

LinkedIn is to be the kind of person that people find value in. And you see those posts that you write for LinkedIn

post them on Facebook. Go create a Facebook page. So how many people have Facebook accounts over here? I believe

maybe some of you 20 years ago, do you know there are people who have Facebook pages, Facebook accounts that are 20

years old? How many people know that even LinkedIn accounts? I I saw my mother has a LinkedIn probably

20 older than one of her sons. Yeah. So it's interesting that you know someone like you can imagine. Yeah. Do you know

you probably have a social media profile that is older than someone in this country and that someone is one day

going to discover social media nak you know this is the things you need to ask yourself right right now you create a

Tik Tok account in 2022 by 2032 that is 10 years you probably have never posted anything

sorry but I'm just saying post something Okay. You don't have to be the observer.

Good stuff. Another person, [laughter] why don't you take the opportunity?

Whatever you say. Well, it it might not. It might be it might like be a vanity or something but

just try it out. You don't want to be the kind of person who is pushing people to succeed.

Thanksgiving. Okay, let me let me just stop. Someone is saying

why don't you do something for yourself again? M [clears throat] when people say thanks for 100,000 followers

wow good work this person started behind you they've done it they've why don't you see that

as a sign okay so on LinkedIn and remember this hey that was an interesting moment a light moment sorry

we've gone off topic but on a platform like LinkedIn I want you to look at this [clears throat]

um this one is a message that could work for someone like for example when you're pitching services and this one is for

even other social media platforms someone called a hello Aang I saw that your salon post on Instagram but about

twice a month I manage Instagram pages for salons in Nairobi and I have made three sample posts for your page would

you like to see them you want to be very specific if you're reaching out to potential clients you don't want to send

them a message and say hey how are you Go direct to the point. There are many

guys who are very interesting. You send a message. Hey to me a question mark like 50 of them

boss. How do you expect someone is going to respond to your messages when you send like that? Be very clear when

you're pitching your services. People are busy right? Even if you think they are not busy. Yes they are. Be very

clear with what you are offering. Route number four of five of of five is Upwork, Fiverr and Job Bots. So these

are platforms that exist. Okay, these are platform platforms that actually exist where you can come and sell your

services. Clients globally are looking for service providers. Platforms like Upwork and Fiverr are very wellnown.

Okay. So a platform like Upwork work like works like this. So clients they post jobs what they need done.

You you send a proposal. Okay. And the best proposal is the one that

wins the job. Sour on Upwork. That is how Upwork actually

works. Now on Fiverr you list a service. Okay.

The service itself is what we refer to as a gig. So clients they will search and find you

and then they decide to buy directly from you. That is your gig. That is how Fiverr and Upwork actually operate. Now

I'm going to give you some Upwork basics. Is there anyone over here who uses Upwork?

from Balawi. Well, it might be it might be tough, but but you know, one thing I normally

say is you see that thing that people most people don't want to do, do it because believe me, not many people will

be doing it. Yeah. I mean, everyone nowadays is always

complaining about Apple. Just try try one thing. go and post on Upwork that you're a lovable developer. All right?

you know how to build certain things proper like you look for people who are looking for development of this and this

and this like maybe things like learning management systems booking systems try these try send proposals because one

of the things I've learned is it is better for you to try make the mistake and learn from it than

fail to try send as many proposals as you can because for you to get better with your Upwork profile. Number one is

to complete your profile, a photo, a clear photo. Now, there are so many people who think, you know,

sometimes I don't like the whole thing of people saying funny thing is one time I got a client

on Fiverr. For me, I'm I'm someone who uses Fiverr and it wasn't even they didn't even care about my profile

picture. Take a clear photo, put it over there. Add your portfolio and your rate. So on Upwork, you're going to find an

hourly rate, a project rate. Mostly you're going to find people's charging per hour, $10 per hour for a project.

Okay? So your portfolio, especially the portfolio side of things, people want to see what you can do.

Okay? Send proposals. Few proposals, better proposals. So if you go and see someone has listed a job and they've

already received 400 proposals, okay, is there the essence? I don't think it's important for you to um I don't think

it's important for you to actually go ahead and apply for that. Look for something you know that doesn't have so

many people pitching and sending their proposals. Start small and collect your reviews.

One thing about Upwork is that reviews are very powerful. Okay? And these particular reviews that you actually get

to have on Upwork are the ones that open the chance for you to get bigger jobs. And of course, the first job is always

the hardest. After that, every review makes the next one easier. The beginning side of things is the hardest. And

that's one of the things that you need to understand, especially when it comes to the completion of your profile. I'll

give you a task. Go to YouTube. Go to YouTube for example. If you go to YouTube,

[clears throat] If you go to YouTube for example and uh search for Upwork,

Upwork tutorial, you're going to find quite a number of tutorials that you can just look around.

Now, some of these might might really lead you to just say they can they can help you with your

Upwork profile as long as you pay them $1,500. You want to be careful about that, okay?

Or even easier. I always tell people sometimes, you know, it's we given brains for a reason. You go to Gemini,

you can use a tool like Gemini if you want to make your Upwork profile better. Just ask very simple question. How can I

make my Upwork profile better as someone who does learning management systems with lovable

something like that if that is what I want to offer like let's say I'm a web designer this and this then you take the

information that you've gotten over here and use it to enhance your profile and if you don't understand a thing if you

go to app your app profile and and there are things that you're not really

understanding. Okay. And there are things that you're not really understanding. Well, at this point, then

it's time for you to actually get to figure out what will I do, right? So, that's something that you can really

think about. So, you can see already the title and the hook. AI powered LMS developer, lovable expert, edtech

architect. Okay. Stop waiting months for a custom learning platform. I build and deploy modern AI integrated

[clears throat] learning management systems at high velocity using Lavable Custom API web hooks and advanced prompt

prompt engineering. You can see right this this is actually one of the things I'd recommend. You want to make your

profile better, utilize existing AI tools to just enhance what you already have. Now,

here's an example of a proposal that has been sent on Upwork. Hi Sarah, you need someone to manage

your inbox and calendar so that you can focus on your clients. I have done this for two coaches. I sort their emails

every morning and book their calls with Calendarly. Here's a 2-minute video of how I work. Which tool do you use for

your calendar? Okay, that is proposals. How many people know? Let me I don't know if I can log into my app account at

the moment. But for me, I'm I'm a Fiverr person. So, how many people use Fiverr over here?

How many people use Fiverr? Need to log in. Fiverr is probably one of the most used

platforms in Kenya today. Fiverr. You've never heard about Fiverr? It's FI VR.

This one is going to start send asking me for a security code. Uh,

I don't want you to see my mother's maiden name. Good.

So, this is Upwork best matches. These ones are this is basically what someone has actually has

actually posted over here. So you look at this this one is a job that has been posted right site manager it's been

posted a few minutes ago. So look at this. You look at everything else over here.

You just read it out. You can even see their client history. And then you can click on apply now if you want to apply

for this particular job. So at this point you're going to submit a proposal. Ladies and gentlemen, are we together up

to that point? So now for you to submit proposals on Upwork, you will need to get connects. You've never heard about

connects before. So you can get like 10 connects for $1.50. 20 can get 200 of them depending on the number of

proposals that you want to send. Okay. So this is Upwork itself. Right now we'll do another one day we'll do a full

video on how to actually work with Upwork. But that is Upwork. There's opportunity as well over there. Now

Fiverr, now Fiverr itself, if you've never heard about Fiverr, let me just take you to

Fiverr. I only want to take the next 5 10 minutes so that we can complete this because we should be done. Uh it's

already late. So this is Fiverr itself. So what happens on Fiverr is that people post their gigs. That is basically what

they do. So you can be able to go to Fiverr and see someone who say I will, I will. Okay. So sometimes I've I've hired

guys over here. So if I go to website design, I can be able to see the geeks. Look at this. I will design or build a

responsive this and this. Okay. So you see how much they're charging. Basic standard 300 premium $550.

Okay. So you can hire someone. So now this is how people get to see your profile. Okay. So this is this is

basically uh Fiverr itself. So, how many people have seen Fiverr before? If you've never heard about Fiverr and it's

your first time, Fiverr itself is a good platform for freelancers if you want to really get

some clients. Now, on Fiverr, as we said earlier, we use gigs. For example, you can use a gig

that says, I will design a modern menu for your restaurant. Now, the power of a good gig on a platform like Fiverr is a

clear title. when you have a clear title about what you do, right? Say exactly what the client gets, use images that

someone can be able to look at and say, "Oh, okay." And then, as you've seen, we have three prices. You've seen that

there are people who have a basic package, they have a premium package and a pro package. So, your prices are

actually on three levels. And then you want to use the right keywords. What is someone searching for? I will design a

website for your restaurant. Basic $2, $250, premium $500,

right? Uh standard $500, premium $900. So that is Fiverr for you. That is one is an example of a job boot. Now

there are other places that you can actually get to look for especially when it comes to uh if you're looking for

these opportunities. LinkedIn jobs LinkedIn could also be a good opportunity. Brighter Monday. How many

people use Brighter Monday? Well, sometimes these jobs are Brighter Monday. Brighter Monday. How many have

heard about the jobs by Brighter Monday? GG now. But GG has to be okay to be honest. GG you have to be careful.

You know guys in some some place some remote area in the country they know how to they know how to give jobs and they

will give you those jobs. Social media manager is being paid 400,000 shillings. Yeah. You are like oh

my god I have gotten the job. And then the guy tells you ah but for now you will send a processing fee of 23,600

shillings uh so that we can get started. And then you do what you said you until you then you realize what has happened.

You can also do a walk-in. Okay. You can walk in into businesses and show them what you can actually do. That is an

also another example. So, the following are some of the mistakes that you want to avoid, especially when it comes to um

I don't think brighter Monday gets you jobs. Well, I don't know. Let me not answer that. So, there's some mistakes

that you want to avoid. Copy and paste proposals. Okay. So, most of the time someone has a proposal. A proposal is

basically like a list of some of the things that you can do, the pricings and the rest. You don't want to be copying

and pasting proposals for everyone, right? Yeah. have something custom for each and every person. Another mistake

that you want to avoid is staying cheap forever. The guys who think that if I charge a,000 bob for for the rest of my

life that I'll always be getting money. Well, yes, you'll be getting clients who pay you a,000 shillings now 1,000

shillings, right? There's a time I used to do websites at 5,000 shillings. I used to have clients every day. I used

to have clients every day. I'm not lying. Every 5,000 shillings. They didn't even ask

for deposit. 5,000. Yeah. And then now the demands start coming and then you realize, hey,

this job should not be charged 5,000 shillings. I increase the price to 15,000 shillings and bad the problem

still continued coming in. So someone told me, Elvis, why charge 15,000 shillings and get like five or 10 jobs

per month and struggle a lot? Charge 35,000 shillings and target three good jobs. And that was something I did.

Finally, is paying anyone to get you jobs. This one is another problem. You're looking for clients, you want the

job, you want the gig, you pay someone to do the work for you. That is not the right thing. Sometimes you actually end

up being scammed and losing more money. So for platforms like uh Upwork and Fiverr

is you want to start low and then climb. So, what it means is your first three jobs, let's say you're doing a logo, you

can charge between $10 and $15 for a logo. That is your first three jobs. The moment you've gotten a few reviews,

people have said they like your work, move to $25. The moment you have 15 reviews and you're now getting repeat

clients, now you can charge between $50 and above. That is what you want to think about. You increase your prices as

you go. Finally, ladies and gentlemen, client acquisition strategy number five is on digital marketing. Okay, so we're

going to talk about this very fast. How do you acquire clients by utilizing digital marketing strategies that work?

The first one is a good website and a Google My Business profile. So, how many people have a Google My Business

profile? By any chance you have a profile, you have a profile that that that

he he my business profile and you also have a website. Okay. So

these profiles generally are your first stages or your first channels especially for digital marketing. You don't need to

create a five-page website so that you can start selling your services. Let me put it like that. So people will think

that if if you're a professional in something, you need to create a very comprehensive website. No. Right?

Create a one-page website that clearly shows what you can do, who you are, and how people can reach you. Now, a Google

business profile is free. Okay? So clients can find you when they search you on Google on Google maps. So

for example, you can easily go to how many people go to co-working spaces. How many people go to co-working spaces?

Go to a co-working space. Most of these co-working spaces have locations, right? Then you go to a website

business.google.com. You create a free Google My Business profile.

Okay? So in that profile, you pick the category of the services that you offer and the area that you serve and then you

add photos of your work. You don't necessarily need to have a location. Like you can even go and look for a

friend of yours who's probably running a shop somewhere. Go tell him I want to utilize this as my business address. And

then you set up a Google My Business profile. For me, I have one and I don't even have the office. It's a co-working

space. Okay. So anytime you provide a service to someone, always tell them to leave you a review. That review is what

people actually come and see. So if someone goes online and searches for social media manager in Royo, your

profile can appear because it is listed on Google My Business profile business.google.com.

So you want to set these up fast, right? That is the fastest way that is digital marketing

ads. Okay? You pay to be seen by the right people.

So at this point you're doing advertising. You can do Google ads or you can do meta ads or you can do Tik

Tok ads. Okay. You can start you can start very small. You can start by running meta ads on a budget. That is

very simple. You can do like a budget of 200 500 every single day and then you target the right people. So how many

people know how to run meta ads? If you don't know how to these are things that you also need to learn basic things on

digital marketing that are very important. Meta ads is basically advertising on Facebook, Instagram and

threads. Okay. So you have a Facebook page and Instagram profile and then you connect both of these account on meta

business suits meta business suit and then you can now begin setting up an ad. So you set set up an ad and say um I'm a

social media manager in Royo. If you're looking for my services, that is basically what you can really do. Okay.

Now, I know there going to be so many questions, but uh what I'll do, I'll not respond to the questions today because

of time, but I'm just giving you some ideas on what you can actually do. So, we're talking about ads. You target the

right people. In your ads, you lead people directly to WhatsApp. Yeah. So, when someone sees your ad, they send you

a message on WhatsApp. And then now you can actually get to talk to them. You want to know what is it that they do. So

if you've never heard about meta ads, maybe after this particular session, you can actually just go ahead and research

on what meta ads are. Okay. So like if for example, look at this. There's nowadays I had these there are nail text

and we also have lash text. These ones the lashes. So you set up an ad. The ad is 300 shillings every single day.

You've run the ad for women aged between the age of 22 to 40 in Raka. Okay. So, the ad is a 15-second video of a

finished eyelash set that you've done. And then you have a button like when you're running an ad which says send

message. So, when someone sends you a message on WhatsApp, they will reach out to you and tell you, hi, I need more

information on this. So, that is an example of an ad that you can actually get to run. It's probably one of the

fastest ways. But you also need to first of all have built a brand meaning that someone can see that you've been sharing

content content. So my phone number is everywhere. If you go check out my Tik Tok, if you check out my personal

website, it's there 011566 1135. So someone who is fast enough, you can actually just type it down over

there. My number is there. You can send me a message on WhatsApp. Now putting it all together, you don't need to take all

the five channels at once in the beginning. Begin with personal branding and social media. Okay? Begin with

personal branding and social media, right? You can also put this in one place. Utilizing social media platforms

that is existing platforms. Tik Tok is the fastest to be discovered. Facebook is very good for community and the rest.

Instagram is also good. Okay. So, personal branding is very very important. That's something that you can

focus on on the next 30 days. So, based on your skill set, which is the best route? If you're a

graphic designer, social media and Fiverr. If you're a social media manager, a personal brand, and Facebook

groups. If you're a virtual assistant, LinkedIn and Upwork. If you're a web designer or a developer, LinkedIn and

working into businesses, I would also add Upwork over here. If you're a video editor, Tik Tok and Fiverr are good for

you. If you're a photographer, Instagram and Google My Business Profile, that is what you can start

with. Things like content writing, I don't know. Things like education, you have to be clear. So, I don't know who

content writing is unless you're saying someone who does copyrightiting. Now, here's what you do for the next 7 days.

Fix your business pro, your profile, your photo, your bio, your contact information.

Gather your best work. Meaning, pick three to five samples of the best work that you've done. Okay? And then from

day 3 to 7 is to show up every day consistently. Post daily. Send five messages a day.

Apply to three jobs. Reach out to potential businesses. Reach out to potential clients. That's something you

can try out. Sometimes all it takes is guts. Now, if you look at getting clients, you

send one message, you give up. People think that the moment you send someone a message, they should convert

immediately. You can send 35 messages. You get seven replies. You send three quotes and you only get one client. Out

of what? 35 messages. Right? You can even send a 100 messages and only get two clients. But at the end

of the day, you look at these. I want you to understand that getting clients is a numbers game. Okay? So, you're

going to get very few replies. You're going to send 35 messages to people. Seven will probably respond. Three will

ask for quotes and only one client is going to convert. Expectations. That is what I'm trying to tell you. Now

these are all the five roots to client acquisition. Personal branding. Be known for one thing.

Show social media. Social media show your work. Okay. LinkedIn get found by people who hire.

Job boards. Show up where clients search. Upwork. Fiverr digital marketing. Let your site and work and

ads work for you. That is digital marketing in general. So next week we're going to be talking about virtual

assistants. Okay. For anyone who registered to be part of the classes, I believe you got the details. You will

learn how to become a virtual assistant. You'll learn VA services, categories, tools, finding jobs on LinkedIn, and

even utilizing platforms like Upwork and even building your own personal portfolio. So you can join us. Ladies

and gentlemen, we have two minutes to respond to questions. What is the difference between social media and

digital marketing? Well, that is a vague question. Digital marketing is using online media to generate sales. Okay.

After the after we get a client's attention, what is your simple framework for discovery calls that closes without

being feeling pushy? I don't know what is that. Now, that is corporate lingo, but no, no worries. Okay. Sometimes I I

normally say okay just think like a human being you know there there are people like for

example if you find that someone is interested in your services well try as much as you can to to move fast swiftly

right if you've done a virtual meeting a consultative meeting and you already understand that this particular client

needs this and this well send them a portfolio immediately send them a is it a quote or a proposal immediately I

think the faster you are right. I think the faster you are at uh maybe um how will I put it? The faster you are at

[snorts] handling a client or a potential client or a lead, the easier it becomes for you to actually close it.

So that's my strategy. Okay. Should you put a watermark on a design before sending work to a client if you've not

received a deposit? Okay. Does cold pitching work? I doubt. Hey, now I don't like guys who cold pitch me.

Do you have five Can I have five minutes of your time? I'm like, no, I don't. How many people get those those calls? How

many people have gotten those calls? Where someone calls you out of nowhere and says, "Can I have 5 minutes of your

time?" You know, just just 5 minutes. Just 5 minutes. 5 minutes only. And you're like, "Bro, Niko,

just 5 minutes, brother. Niko whatever you're selling you can hear I am in a so high chances I don't have the money

so something good uh okay someone is there are so many questions what is the market price for a

website for a church I'm a GPT let me come and ask GPT you some of these questions you ask me I

can ask GPT or claude very What is the market price for a price? Okay.

Uh Ruth, a basic church website 25,000 to 40,000 shillings. A professional church website 80 50k to 80k. An

advanced church website is 90k to 150k. A large or a multibranch church website is 150k to 350k. Ruth, have we answered

your question? Right. Good. Must you have all the systems to start

your own social no social media management journey? Not really. Not really. Um Abdas is saying, "Hi Alice,

thank you so much for this session. As a beginner eager to uh build high income digital marketing skills, which specific

area like paid ads, SEO or copyrightiting would you recommend focusing on first? And what is the

fastest way to gain practical experience and learn?" First of all, let me put it like this.

Regarding your question, the fastest way to actually get clients would be something related to content

copyrightiting. Nowadays, most of the purchasing decisions are being made because of video content. So if you can

help businesses with creating good video content, it will work for you. Now unfortunately there are also people who

are also they want to learn things like SEO all those are part that is digital marketing because digital marketing is

very broad digital a it's a broad content creation SEO web design you know it's a whole thing but for me if you ask

me the fastest channel is to think about what is that one thing that is closing sales fast today it's video right video

content or even content in general whether it is content on Facebook, content on Tik Tok, content on

Instagram, that is mostly what people are looking for. I believe even everyone who is probably over here I I probably

believe most of you are trying to look for ways you can start creating content. True of us.

True. True of us. I believe most of you want to start creating content. And you see if I could provide that solution to

you. If like if I ask over here, very few people would be interested in SEO services.

But if I asked how many people would like help in how they can shoot video to build a brand online and probably get

clients, very many people would say they're interested in that. And you see that is an already on an already

existing opportunity. No people don't like video because of of course what as a manga they don't want to be seen but

unfortunately you will not be it's not I don't think you can really nezaringa and expect some

good results so personally my recommendation would be don't start doing things like SEO things like I

don't know ads focus on what is already first of all working for most businesses and what they're looking for content