LinkedIn Content Writing Course: Timestamps & Viral Post Chapters
[0:00] Introduction and Overview The creator introduces his LinkedIn success metrics (13M impressions, $3.56M earned) and outlines the full course covering viral post types, content systems, and lead generation funnels. [2:00] The Five Viral Post Types Explains the concept of format hacking on LinkedIn and lists the five post types that go viral: personal stories, how-to posts, listicles, contrarian opinions, and lead magnets. [5:00] Personal Stories for Trust Building Discusses why personal stories work, using examples from his own life and clients, and explains how familiarity and perceived value build trust on LinkedIn. [10:00] How-To and Educational Posts Covers the second viral post type—how-to or 'how I' posts—with tips on crafting hooks, using steps, and adding authority through specificity. [15:00] Listicles and Contrarian Opinions Explains listicles (numbered lists) and contrarian opinions, showing examples of each and how they stop scrollers and spark engagement. [20:00] Lead Magnets for Email Capture Details the fifth post type—lead magnets—showing how to give away free resources, capture emails, and automate follow-ups using tools like Author Up and CRM systems. [30:00] Content System and Production Strategy Walks through his weekly content output (12 LinkedIn posts, 3 emails, 2-3 YouTube videos) and the 'one-to-three' rule for repurposing content across platforms. [40:00] Funnels and Lead Generation Examples Shares live examples of lead magnet posts, client wins, and how to set up converting funnels to turn content into inbound leads and sales conversations. [48:20] Final Tips and Free Resources Concludes with advice on consistency, having fun with content, and directs viewers to free resources like the lead magnet playbook and library for further learning.
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