Google Search Console Complete Guide: Setup, Performance & Query Analysis

This is the tool that makes your website and Google friends with each other and you are the mediator in between. You both have BFFs. You get to hear from Google and you also get to know about your website. You also get to know what are the problems of your website and you also get to know what are the expectations and complaints that Google has from your website.

So Google Search Console is very important. Whether you are starting your career now or you have been doing SEO for many years, you will always find some points in Google Search Console that you might not have thought of before. In today's class, we will start learning Google Search Console from the basics.

And slowly we will go to the advanced level. But if you are an old SEO veteran, then also watch the whole video so that you will definitely get some new things. And in the upcoming classes, we will see the very advanced use of Google Search Console.

Where we will see some dashboards of news websites, some e-commerce big websites. Where you will get to know how issues are compiled and how you can solve them in Google Search Console on a big level where there are millions of pages. So in this series, you will also start understanding Google Search Console from the basics.

And you will also see the content of 50-20 million traffic websites at a very advanced level. You will see their issues and learn to solve them. Now this is the fourth class of this course.

If you have not attended the previous three classes and missed any of them, then go and watch those classes first. And then attend this class. Only then you will get the full benefit of this course.

We have structured the course in such a way that you watch the classes one after the other and get to learn everything. Apart from this, note down all your doubts about this class or the previous class. So that you can ask your questions in the upcoming live doubt session on Sunday.

Everyone knows how to join the live session. Those who don't know, go to the main page of this channel, go to youtube.com slash amit tiwari. You will see the join button on the side of the subscribe button.

The cost is 29 rupees per month. Two samosas are coming. Join and move your career forward.

Let's go to the computer screen and start learning Google Search Console. Google Search Console So we have come to the computer screen. And those who have attended the previous class know that this is a basic diagram of Google Search.

So we have not landed on Google Search Console but on Google Search Engine. And this is not by mistake. Before understanding Google Search Console, you will have to see what is the use of Google Search Console.

A lot of things become clear from here. Trust me, a lot of senior SEOs also fail to fully utilize the use of Google Search Console. The reason is that you don't know its use case.

The work of Google Search Console is to smooth out the connection between you and your website. It is not possible that Google visits your website and everything becomes smooth. The reason is that Google Search Engine is a very complex process in itself.

Somewhere, your URL is being extracted. Then it is being crawled in batches. Then its content is being stored.

Its lexicons are being made. Content is being explained. Again, the URL is being extracted and sent to the URL server.

A lot of pages are being ranked. Some pages will look good in Google. Some pages will look good in Google.

Some will not look good. Google can have problems with a lot of URLs in this complex system. Whenever there is a problem, what should it do?

Should it ignore your website? You don't want that. You want Google to tell you about the problems it is facing with your website.

And this is what Google Search Console does. Google Search Console comes in the middle of all this. Its job is to come in between your website and Google and smooth out your communication.

This is the job of Google Search Console. Now, Google Search Console is a portal between your website and Google. You have understood this.

Now, let's try to understand the behavior of Google Search Console. I will make a different node here. And it is very important for you to understand the basics of Google Search Console.

Google Search Console is a low-memory system. It is a low-performance system. It is a low-priority system.

Now, what do I mean by low-performance or low-priority system? Google Search Console is a tool available for every website for free. Google keeps dumping information related to your website.

It is your responsibility to dissect that information, understand it and resolve it on its basis. But Google cannot give this tool called Google Search Console a high priority. Because it requires a lot of resources.

You should always remember this point while using Google Search Console. Because there are many scenarios where we fix a problem but Google Search Console does not update it. And then we keep getting confused whether this problem is solved or not.

And many times, we increase our complication to solve a solved problem. That's why, always remember that Google Search Console is a low-priority, low-performance system. Where you will get to know the problems after some delay.

And you will get to know the solution after some time. To use Google Search Console, you can search directly. Search Console.

And whatever is the first result you see, click on it. And then click on Start Now button. When you open Google Search Console for the first time, you will see a screen like this.

Where you can see two choices. This is not a blue pill or a red pill. These are actually both blue pills.

Where you have to eat both. Okay. Here you can see two things.

Domain and URL prefix. And I will explain the difference between these two. But you have to use both.

Here, one more thing is important. All these Google services start with Google account, Gmail account. So, you have to login to any website.

So, you have to login to any email ID. So, you have to login to any website with Google account. Like I have logged in here with an ID.

So, now let's see what is the difference between domain and URL prefix. And how do you utilize it. So, when you purchase a domain.

Google.com. Mamytiwari.net. XYZ.com.

Whatever you purchase, you only purchase a domain. So, let's say example.com. This is our domain.

When you link example.com with Google Search Console. So, it is called domain property. Okay.

And when we add the URL of the website with Google Search Console. So, it is called URL prefix property. Let's take a very simple example.

Everything is URL prefix property. And everyone has their own domain. For example, if I visit Google.com.

So, you can see here Google.com. Google.com. This is a small trick of browsers which increases confusion for us.

So, people can see Google.com. You can also see Google.com. But if I click here once.

So, let's see what URL can be seen. HTTPS www.google.com. So, although every URL prefix property is a part of some domain.

But when it will open, it will be a URL prefix property. So, now the question arises that what should we connect? We should connect both.

What will be the use of both? You will understand this gradually. Now, all the websites I visit.

Whenever I get an audit. A new client signs up. Someone provides me access to their website.

To show. For help. Either they have a URL prefix property.

Or they have made a domain property by watching a new tutorial. Which is a wrong approach. If you have a website example.com.

So, you have to link the domain property too. That is example.com. And you have to link the URL prefix property too.

Now, what will be the URL prefix property? It depends on the structure of your website. It is possible that you or your client have made a property by www.

So, you can connect it. It is possible that your website owner or client or boss. Did not use www.

So, you have to use HTTPS example.com. You go and visit your website. After visiting, click here like this.

See which URL you can see. If it is with www. So, you have to connect with www.

If it is not with www. So, you have to connect without it. But you have to connect the URL prefix property too.

And domain name property. It is very important to connect both. Okay.

So, now we come back to Google Search Console. And after coming here. We see that we have to connect this domain property.

The process of connecting the domain property. It is a little different. I will explain.

So, here we have to enter our domain. Which we want to connect with Google Search Console. So, I will enter my domain here.

Delhibelly.site Funny name. Delhibelly.site Here we are entering instead of domain. We will not enter in URL prefix property.

I promise. I am verifying the domain first. So that the work of URL prefix is easy.

You will have to work very hard. To verify the URL prefix once. Once if it becomes domain.

So, here I have entered the domain. And then after that I will click on the continue button. Let it check for verification.

It will verify once. Whether you own this domain or not. Why is verification important?

So that you can go and verify any website. In Google Search Console. Because Google can't do this.

That's why it asks for verification from you. What is the method of verification? That you have to add a record to this domain.

Delhibelly.site Which I am saying is my domain. You have to add a record to its records. To verify.

So, the method of adding a record here. That is TXT. For those who are new.

It may be a little difficult for them. You may find the process a little tricky. But it's very simple.

You just follow the steps. So, here is the TXT record. I am using this method.

If you click here. You will also see the CNAME. But we use CNAME to create a sub-domain.

What is a sub-domain? We will find out later. Let's not talk about it now.

Let's keep the TXT record selected. And come down here. Here you can see the particular TXT record.

Which you have to link. Which you have to use. So, we click on the copy button here.

Okay. Now, I will go to my domain panel. Where this domain has been registered.

I have to manage the domain there. I'll click on the Manage button. So, now I'll come to the panel where the domain has been registered.

This process can be different for some hosting providers, but if your website is already hosted on a C-Panel hosting, which 70-80% of hosting providers already provide, all the steps will be the same there. The big steps will be the same. If you still feel any problem, then go to your hosting or the domain where you have registered, go to their support, chat with them, tell them that this is my TXT record,

I have to add this to the website, then they will add it. It's not a very complicated process. Now, I'll search for the zone here.

I'll search for the zone, I'll see the zone editor. I'll select the zone editor. After this, I'll have to find my website.

This is my dailybelly.website. In front of this dailybelly website, I have to click on this Manage button.

Okay. We have clicked on the Manage button. Now, we have the option to create different records here.

Let's click on this button called Add Record, or click on the arrow here, and then Add TXT Record. These are the simplest types of records. Here, you can see different records that have different purposes. For example, if we use A record, then we can redirect a particular URL to a specific IP address.

We use MX record when we create email-related records. We use CNAME record when we have to create a separate sub-domain. We use CAA record. I don't know because I have never made it.

It's not necessary for SEO. Okay. So, let's click on TXT record.

You should keep accepting if you don't know anything. Right? It's more important to not know than to know, so that if you get a chance to learn in the future, you don't have the ego in your mind that I won't learn. I know everything.

If I cancel this process here for 2 seconds, and again, instead of looking for this A record button, I directly click on Add Record, then you can select this type from here, TXT. Okay.

We come to TXT record. Now, we have to paste the same value that we copied from here instead of the record. It's very easy to learn. Nothing is complicated here.

You won't hurt anything. I will tell you in advance if there is any risky thing. So, keep an empty mind and learn easily.

So, we copied it here. After copying, we came back to our zone editor. Here, we pasted the record.

Just keep in mind that we have to make this type TXT. Okay. After this, I am going backwards.

The importance is the same. So, here comes the TTL value. TTL is not a very complicated thing.

TTL means Time To Live. This means that the record that you are pasting, if you remove it tomorrow, then how long it will be active, it will be removed after that. This value is in seconds.

So, if I paste 1 second here, right? And after making the record here, I come back tomorrow and delete it from here. So, this system of your hosting company, it will allow you to keep it for 1 second. After 1 second, it will start making the change.

So, this is given because sometimes there are sensitive records. Suppose, if you want to undo something tomorrow, you will get some time. But here, we will minimize this value.

Different hosting providers have different values here. Let's say, this hosting has limited this value to 1, 4, 4, 0, 0, for this many seconds. You can make it this much, no problem.

But I always prefer to minimize this value. So, I will set it to 300. Why am I setting it to 300? 300 means 5 minutes.

Most of the hosting companies minimize the 300 value. The premium hosting companies give you the option to set it to 10, 12 seconds. But there is no need for that and it doesn't make a big difference.

So, we will set it to 300 here. After this, comes the name. Now, what is this zone name?

Here, the name is not given. There is no name here. Correct? This is not problematic.

Because whenever we put a name for a TXT record, it has to be for the entire domain. You have to verify the entire domain. That's why we have to enter the entire domain name here. Some hosting companies, again, if you make it at the rate, then they automatically make it effective for the entire domain.

Some hosting providers don't do this. So, we come here and type our domain name. DelhiBelly.site As it is, type it.

No need to type www or https. Just type it as it is. Now, I will click on the save record button.

Here, I can see the error. We have already added this record for another account. Its value is 14,400.

Now, I am trying to use 300 and I can see the error. So, I will have to set this value to 14,400. But you can also use 300 if you are establishing this value for a new domain.

After doing this again, I will click on the save record button. And this record will be saved here. Done.

Now, when you come to the zone record and add a new record for a new domain, it takes time for it to propagate. It takes time for this information to reach all the servers in the world. So, I come back to the Google Search Console.

And here, I have to click on the verify button. I click on it. Maybe, it will show verified here.

Which it did. Sometimes, it happens that if your domain registrar or hosting company has a low budget, then it may take some time for them to propagate that change. If it takes time, then you don't have to worry.

You can check it after a while, after 5 minutes, after 10 minutes, or after an hour. Then it will be done. There is no problem in this.

Here, I click on the done button. And here, I am on this screen. If I had clicked on go to property, then I could have gone to the property.

I clicked on the done button so that I can show you how to go to the property. If I click here, on this button, search property dailybelly.site. Let's click on it.

Here, you will see this page. There is no information. Because there is no traffic on this website.

There is no website on this domain. Now, I had promised you that you can easily make the HTTPS properties. So, I come back here.

I will click on this drop-down. If I click on the add property button, I will see the same prop up again. This time, we will add the value HTTPS www.dailybelly.site.

I click on the continue button. Let's wait. And it is already verified.

Now, I have not used any method of verification here. Why didn't I use it? Because there is no need.

If you have verified the domain, then you don't need to verify the other parts separately. Everything is verified automatically. If I didn't do this process, if I didn't verify the domain, then I would have to go and upload the file, etc.

I would have to do a lot of methods. And if you want to know these methods, then there is a special video in which this process has been shown. You can go and watch that video.

I won't do it now. Because in today's date, if you want to do SEO, if you want to use Google Search Console, then you should add the domain property as well as the URL prefix property. So, you verify the domain property.

And after that, you connect the URL prefix property. Only then the steps will be complete. I will finish it.

We are here. You can see the HTTPS www.delhibelly.site in the drop-down. Now, when you connect your website to your domain for the first time, it is possible that you will see a small clock here.

We will put another screenshot here in editing. This means that you have connected this website to Google Search Console for the first time. It will take time for Google to collect the data and show it to you.

So, Google keeps collecting data related to your website, but it doesn't start showing it. It will start showing it only when you connect to Google Search Console for the first time. Connect to any Google Search Console.

Now, I can't see the clock here because I created this domain around 26th May. Then I must have connected it with some other demo account. So, since then, I can see the data here.

Now, the fact that the data is zero is a different thing because the website is not created yet. I don't think the website is created yet. Yes, the website is not created yet.

So, there will be traffic. Right? Neither will there be Navmantel, nor will Radha dance. So, here you can see an empty dashboard. Now, what will I show you in an empty dashboard?

That's why we will connect another website to this account so that I can show you how to use Google Search Console with some data. So, now we have connected a small bakery website to this account and we will use its data to continue this class. Now, here you can see that I have connected two properties.

I have connected the domain property and the website as it is. It is a small bakery website and it is based in Canada. We will use it.

Now, here you can see that this dashboard looks very overwhelming on its own. If you are using Google Search Console for the first time in this field, it will look very daunting. There are a lot of different properties.

You can also see the graph. If you had to read so much, then why didn't you do it? There will be all these doubts.

But, actually, this is very simple and you have to learn it. Use it until you get it right. Now, when you land on Google Search Console for the first time on any website, the first page that you see here, which will be your landing page, will be this Overview dashboard. Overview means that you get a snapshot of all the situations, conditions,

directions, etc. of this website. First of all, I am ignoring this part as well. First of all, you can see the performance here.

This is the performance of the last three months. This means that in the last three months, you can see how many clicks this website is getting per day. So, in the last three months, the total number of clicks it has got is 6,159.

Okay? This is the total number of web search clicks it has got. After this, let's come down and see. You will see the recommendations.

This means that this website is related to Google. Some of the important messages of Google, what to do, what to pay attention to, what is good and what is bad, you can see the automatic recommendations of Google here. Some people will see less, some people will see more.

There are different methods and meanings. Let's leave it. As soon as we come back down, we can see Indexing.

This means that how many pages of this website have been indexed by Google. We talked about Indexing, when Google saves a copy of the pages of your website. If Google does not save a copy, then it will not even rank.

You will not even get traffic. Now we know that 32 pages of your website have not been indexed and 71 pages have been indexed. Okay? Is it clear so far? This is also a status of 3 months.

Let's come down to experience, that is, what is the user's experience about this website. Now I will not talk about the speed of the website, because it will be a little tough for our new students. Let's keep it easy.

Experience means, let's say, we opened this website, Nidha Street, how soon is it opening? If a website opens too late, then people will not like it. They will not spend much time on it.

They will have to wait. Who wants to wait these days? So Google does not give good rank to such slow websites.

So if you want your website to have a good rank, then the website should be fast. Now how many pages of your website does Google think are fast? How many pages are not fast?

All these things can be found here in the experience section. After this, there is an overview related to structure data. Now we will open all these sections and see in detail.

There are many options, but now you have to understand that the overview tab always gives you an overview. But we don't spend too much time here. Once you learn Google Search Console, you will never pay attention to the overview tab.

It is important to understand that many times students, even experienced SEOs, don't know the real traffic. Some say Google Search Console, some say Google Analytics. But the truth is in the middle.

Neither Google Search Console nor Google Analytics have it. Here it is seen that in the last three months, 6,159 clicks have been received on nidastreet.ca. This does not mean that 6,159 people have come.

Maybe people have clicked more than once on your website. This is just the data of web search clicks. What does this mean?

Let's say I come to Google Search and search nidastreet. I search the word nidastreet. And here their website is visible in the search results.

Correct? This website is visible in the search results. If I click on this result here, as soon as I click, I have clicked from the Google Search results page.

So this is one click here. Now these will not be 6,159 clicks, but 6,160 clicks. Because I just clicked after searching.

If I click back and click again, then it will be 6,161 clicks. This is a click. But when a user comes to a website, he does not just go by looking at the homepage.

If I click on one of these cakes and visit an internal page, then the counter will not increase here. Because Google Search Console has data only from Google Search. From Google Search,

I clicked only for this homepage. Once when I clicked on one page, I came inside, then Google Search will not get the information now.

Now here if I click on 50, 60, 100 pages on this website, and keep looking at those pages, then you will not get that information here. That internal traffic information you get in another tool called Google Analytics, which we will learn later. Here you get only from Google Search.

So it is possible that 5,000 people have seen 25,000 pages on your website. But here you will see 6,159 only. Because this is the amount that you get from Google Search.

It is important to be this clear. It is possible that tomorrow on your website, if a website owner says that my server bill is increasing a lot. My server is telling me that 25,000 people are coming to me.

But you are saying that only 6,159 clicks are happening on Google Search Console. This means that 6,159 people have entered inside, and have seen more pages. Some have seen 2, some have seen 3, some have seen 10 pages.

So the number is increasing. Total traffic is a different thing. Total page views is a different thing.

And the traffic coming from Google Search is a different thing. There is one more metric here that we should keep in mind, which is impression. What is impression?

Once I come to Google Search and search for any keyword, I can see my URL here. It is possible that I click on it.

If I had clicked on it, it would have been an impression. Just an impression. If I click on it, it is both an impression and a click.

It won't be an impression. It is both an impression and a click. So let's go back to Google Search Console.

You can see the overview tab here. After overview, there is insight and URL inspection. We won't see this now.

Let's come to the performance tab. In some websites, you will see only one tab for performance. In some websites,

Google search results and Google News will be there. In some websites, you will see Google News along with Discover.

So there can be a section here or there can be a lot of options in the section. Right now, I will click on Google Search results. It is possible that you will see only the performance tab here.

Now this is the first page which is very important for you in Google Search Console. It tells you how well your website is doing in Google Search. Now on this tab, you can see the 3-month data.

In the overview tab, you can see the 3-month data. The default date range of Google Search Console is 3 months. You can also see the filter here.

Before coming to the filter, let's see some major candidates. Click, you can see the number of times people click on this website's URL. What is the impression?

The number of times your website's URL is visible. After this, comes CTR. Average CTR.

If Google is showing your website 100 times, then how many times are people clicking on it? For this website, the average CTR is 1.2%. When all the URLs of this website are shown 100 times on the Google Search results page, then only 1.2 times people click on it.

After this, comes the average position. For any page of this website, for any keyword, what is the position on this number? It's 10.2.

I just searched for Nidha Street. It's the brand keyword. If I search for another keyword tomorrow, and there is another rank for that keyword, then it keeps increasing or decreasing the average position.

The word average position shows the average position for all the URLs of this website. You can see clicks, impressions, average CTR, and position. We usually don't look for the whole website because that number will always be less.

If you see, the average position of my website is 10, but your impressions will be more. For some keywords, you might be in the 14th position. So, the average position number automatically goes down.

Don't focus on this. It's important to see clicks and impressions. You can see some filters on this.

If you want to see the data of the last 24 hours, then we will click on 24 hours. 55 clicks, 4.8 impressions. If you want to see the data of 7 days, then you can click on 7, 28 days, and so on.

If you want to see the data of more than 3 months, then click on the more button. 6, 12, 16. You won't get data of more than 16 months in Google Search Console.

When we come to the advanced topics of Google Search Console, we will tell you how you can save the data. For now, we get options for 6, 12, and 16 months. For example, if I click on 16 months,

I will get the data of the last 16 months. I will get the data of clicks, impressions, average CTR, average position, and so on. Okay? Let's come to the second option.

Apart from seeing the traffic, we also have the option of comparing. For example, if you want to compare the last 24 hours with the last 24 hours, then you can use this. If you want to compare the last 24 hours with the last 24 hours, then you can click on this button.

Let's say, this previous period and year-over-year can be a little confusing. For example, if I come to 28 days, I will compare the last 28 days.

Right now, we are shooting on 27th August. If I select this option, Google will compare between two ranges.

One will compare the data from 1st August to 28th August. The other will compare the data between the same time in July. If I select compare last 28 days to year-over-year, it will mean that the data from 1st August to 28th August 2025 will be compared with the data from 1st August to 28th August 2024.

This is the meaning of year-over-year. Both these options are important because sometimes, some business are seasonal. Let's say, you have a catering business or a banquet hall business.

When there is a wedding, there is traffic. If you compare October, November, December traffic with March, April, May or July, August, September, you will see less traffic because they pick more traffic during the season.

In such businesses, we do year-over-year comparison. Now, you can select the date and period you want to compare. Click on the apply button.

Now, you can compare the data you saw. In the 28 days before this website, the traffic was 1.9 thousand and in the last 28 days, it was 1.81 thousand. Impressions are less and traffic is also less.

If you want to add FSCTR, you can click on it and remove the impression or the average position. You can also see the value of one of these or all the four values at the same time, it all depends on you. Now you can see how fresh the data is. Here you can see a small information about when the data was updated.

But before coming to this, we have to see two more filters. Here we have seen filters in the date range. You do not get this specific date range, you can also select date and time here.

By selecting date and time, you can see the performance of a particular website on a specific date. For example, let's say I do not want to see these 28 days, 3 months, etc. I want to compare July's data with June.

I do not want to do all this. So I come here, what will be my start date? 1st July. Okay.

And then what will be the end date? 31st July. I want to compare this with June's data. So I come here and select June.

1st June. And then my end date will be 30th June. Here it says year 2025.

I bring it back to June. I have selected June. So here we are comparing data from 1st July to 31st July.

Data from 1st June to 30th June. Click on the Apply button. A good comparison of June and July is ready in front of me.

So in June, we only had 2.02K clicks. But in July, we had 2.12K clicks. Okay.

So in this way, you can see the exact monthly data frame and time frame. On its side, we have some other filters. The first filter is Search Type.

If we come to Google Search, you can see that I have searched for Dhaa Street. But here, one is All, which means all the results will be visible at once. Or here are images.

Shopping. Video. Short video.

News. More. A lot more.

Okay. So here we come back to Google Search Console. You can also see some options here.

Web. Image. Video.

News. If you want to see how much the total web traffic results match with the image results, how much is less or more, if you want to do a comparison, you can see from here. The Compare tab is here.

But for now, let's filter. We want to see how much traffic we get from the images, not from the website. So I selected the image.

I clicked on the Apply button. Now I am being shown the data of this date range, June and July, but only the traffic coming from the image. Okay.

Now this is not important for every website. There are some websites where there are more images, where the images are more useful. For example, let's say you do wedding photography, travel photography, there are a lot of images on your website.

And you want to see how much traffic you are getting from those images. And is that traffic increasing or decreasing? So you can use this filter here.

Or you can also compare. If you want to compare your image and video traffic, then you will select the image once, then the video, click on the Apply button, and you will get a comparison. You will get a comparison of the data between your image and video traffic.

They are not getting any traffic from the video. Now let's go back to the search type, so that we have more data. And you can see some filters here.

Filters are very useful. I will select this filter here. After selecting the filter, you will see that there are different types here.

There is query, page type, country, device, and search appearance. I will come down a little bit here. And let's see.

Below this graph, you can see some buttons here. Query, page, country, device. What is this?

Let's come down. I will only show the query for now. Here you can see that one query is Nidha Street.

For Nidha Street, in the last three months, here three months are selected. How many clicks did you get in three months? 104. Total clicks are 6.16.

Total clicks are 6,159. But how many clicks did you get for which keyword? This is important to see.

Out of these total 6,159 clicks, you got 104 clicks for the Nidha Street keyword. Many people may have searched Nidha Street many times. But only 303 times Google has shown the link of this website.

And out of that, people have clicked 104 times. Showed 303 times. Clicked 104 times.

Similarly, the other keyword which I can't read at all. My Hindi medium will get confused while reading this. May get confused.

But for this keyword, Google has shown the link of our website 914 times. Out of that, clicked 71 times.

Similarly, for different keywords, the website has been shown many different times. You also got clicks. Okay? This is the number.

If I want to see how many times the website got impressions or clicks for a particular query, I can use these filters. I can use these filters.

Clicked on Add Filter button. Clicked on Query. After clicking on Query,

I can search here. Let's say, Nidha's. I didn't put Nidha Street.

I just put Nidha's. Here you can see another filter. Query containing.

If I click on Query containing and click on Apply button, it will show the result for all those queries which have the word Nidha's. May be it's Nidha Street. May be it's Nidha's.

May be it's Nidha Street Review. Because Nidha's is common among these three. Okay? If I come back here, it's Query containing.

It should be in any query. If I make it Query not containing and then apply, I will get the traffic for all the other keywords.

Only those with Nidha's will be removed. That is, any query which has the word Nidha's will not be shown in the report. The rest will be shown.

So if you want to see how much traffic I get for my own brand keyword, I will select Query containing and enter my brand name. If I want to see how much traffic I get other than branded,

I will click on Query not containing. But what if I only want this word. It's not like Nidha's Street, Nidha's Street Review,

Nidha's Street Location, Address. No. I want to see how much traffic I get only for Nidha's word.

So I come here and click on the Exact Query button. Now the traffic I get is only for this particular word. For Nidha's.

Right? Now Nidha's Street is gone. Nidha's Street Review is gone. Only Nidha's is left.

So this is the meaning of Query here and the filter given with Query. We will not show the custom one now. Because Regex will become one level up.

It will become complex. We have a series of Regex related tutorials. There are 3-4 videos.

You can see their link in the top right corner. Those of you who are advanced and come from a programming background, you can go and watch it. But the rest, the new students can avoid it.

You don't need it now. Okay? Let's cancel it here. Let's remove it.

After this, if we click on the Add filter, then the page comes. The page is also the same. That is, the page, the URL of the website, has different words in the URL.

For example, let's say there are cakes. On the cake, there is a Birthday Cake page. Now its URL is nidhasstreet.ca slash birthday-cake.

If I come to the other cake, eggless cake, then here it is nidhasstreet.ca slash delicious eggless cakes and so on. So here, if I want to see how much traffic a particular page has received or how much traffic a particular word URL has received, then I can use it here. For example, if I come here and copy this URL exactly and then paste it here and then click on the Apply button, then I will get to see the traffic of this page.

In the last three months, for different queries, the page is the same. Right? The page is the same. Because we have put a whole page here.

Now here too, the URL containing is written. URL containing, exact URL. Similarly, query containing, query not containing, exact query.

So in query containing, you are getting only one URL data because this is one. If here, this keyword, we would have one more page, dash two, then we would get two pages of data because this much data is already available. But this is not the case.

So we come here and if, let's say, we want to see data of such URLs in which somewhere the word cake has come. So I will come here and remove everything from this URL containing. I will just write cake.

You will get the data of all the URLs in which the word cake will come. So I have left the URL containing selected. I have clicked on the apply button.

And now let's see how many pages are there here. NidhaasTreat.ca What cakes are healthy? Now this is written cakes, but there are

C-A-K-E. Something can happen before that, something can happen behind that, something will happen before that, something will happen later, but if the URL is in C-A-K-E then that URL will be shown in the report. There are a lot of 62 URLs here which contain the word cake.

If I change it a little bit here, I will change it to cakes. So now see this cake word, this URL nidhaastreat.ca slash types of wedding cake, not cakes, will be removed from here.

As soon as I clicked on the apply button, 1, 2, 3, cake is removed. Let's remove it once. We come to another filter which is country.

What does the country filter do? I clicked on country, for different countries. Now here we do not get the option to add the country. We cannot make the name of the country imaginary, right? So here we can see how much traffic is coming from a particular country.

So the function of share is here also. If you want to see how is the traffic between two countries, for example, if you want to see the traffic, then here you can click on share. You can also see the traffic between two countries.

For example, if you want to see the traffic between two countries, you can This website is of an Indian owner, but the website is in Canada. So, I want to see what is the traffic between Canada and India. So, I selected Canada here, and India is typed below. Now, when I click on the Apply button, I will get a comparison of the traffic between India and Canada. So, it is a 3-month data. Click from Canada, the total is 1.4, and 330 from India. Because the website is in Canada, it is a small website of a bakery, so you will get more from there.

So, there is not much difference in impressions, it is 39,000 impressions, but the click is less. Because the website is of Canada. So, this country filter gives us the facility to see and compare traffic for different countries.

Similarly, we can also see the device, how much traffic your website is getting from the desktop, how much from the mobile, how much from the tablet, you can see all the data here. So, if we select Desktop here and apply, then this number will be reduced, because every website gets very little traffic from the desktop. Similarly, if you want to compare how much traffic you are getting between the desktop and the mobile, then we click on the Apply button here.

We will get to know that this website has got 5.17,000 clicks from the mobile in the last 3 months, and only 796 clicks from the desktop. This is the same for every website. So, we can use these filters in this way and compare different features.

The last option here is Search Appearance. Let's see this too. You have seen the device.

Let's come to Search Appearance. Translated Product, Product Snippets, Review Snippets. Out of these, where is this website appearing the most?

Now, what is this specifically? When we will see the SEO course further, then you will understand more. That's why I will leave this topic for now.

But if you want to see the review snippets of your website, you can see the review box below. If I search here, Shoes for Men, you can see the star value here. This is an ad.

If we come to Organic Results, you can see the page of Myntra, and you can see the star rating here. So, how much traffic is there? How many clicks are there?

To get such star rating pages, review snippets, you get such information from here. But then again, this will be very advanced. That's why we won't go into this topic for now.

Let's leave this option too. You can see that you can compare more than one filter. So, for example, I have put a cake filter here,

URL containing. After this, I can put another filter, which can be a query filter. Let's say, Nidhaas.

So, I can match two different filters here and get the information. Google Search Console is very flexible. It gives you options to use it in different ways.

So, our performance section is almost done. There are a few things left. Before coming down from this graph, you can see 2-3 icons here at the top.

And if we don't keep them in any section, then it looks a bit lacking. That's why I'll show them quickly. The bell icon you can see here, you can guess, is the notification icon.

So, it's not really that important. And when you work for many years, you will remember that you haven't clicked here for a long time. Like I haven't clicked here for a long time.

Because when you become an expert in Search Console, then you don't have to look here again and again. You can find out by yourself. On the notification side, you can see the user settings.

And these are not the settings of your account. These are just the notification settings. So, here you can see the email preferences.

If you click on this after coming here, then you can see only one option here. Email notification. If you want, you can turn it off.

But this is a disadvantage. The only small annoyance is that between 1st to 5th, on any particular date, Google Search Console, will send you one email related to all your websites.

Which sometimes makes your inbox feel full. But apart from this, if you keep it on, then if there is any urgent email, any urgent notification, let's say, any email with a penalty, then you get it, which is very helpful. So, keep it on.

There is no harm in it. And then after this, Search Console and Search Results.

This is basically a type of mechanism of Google Search Console, which shows the information related to your website in the search itself. So, for example, if I search for nidahastreet.ca after coming to Google Search, then in the search results, I can see the information related to Google Search Console as it is.

And this can be helpful sometimes. If you don't like this feature, then after coming here, for individual websites, you can turn this setting on and off. But again, it's not that important.

And I don't think I have used this feature in many websites. So, you can leave it as it is. There is no problem.

Here, in this entire tutorial, there will be some settings of Google Search Console which I will tell you very soon. I won't explain them. Maybe there will be some things which I completely avoid.

Because in my professional workflow, in my daily workflow, I don't use them. And according to me, they are not useful.

But if I leave any option, and if you want to know about it, then you can tell me in the comment section. I will cover it in any video. But because I started using Google Search Console from that time when it was called Webmaster Tools.

And it's been many years now and there are many such settings which Google has added. But we never use them in our daily workflow. We don't use them either.

I mean, I don't use them and you won't use them either. But if you are curious, and which is a good thing, you can tell me in the comment section. I will explain that too.

Okay? You shouldn't be afraid of asking questions. When you get the answer after asking the question, and you don't remember the answer, you should be afraid of that. So, we will come down from the bar chart here and you will see some tabs here.

You have understood the queries till now. These queries are not your keywords. There is a little confusion here.

You must have heard the keyword many times. The new students among you must have heard the keyword many times. Keyword is that thing which you want to try in your content.

Basically, you want to target. So, let's say that I come to this nidhasstreet.ca website. And I come to this cakes section.

And here is a birthday cake. Okay? So, here is a birthday cake. How to host a birthday party with these remarkable birthday cakes.

Okay? And then after this, you can see different headlines here. So, you can see that the word birthday cakes is being repeated again and again. Because the SEO of this website wants to target the word birthday cakes.

So, what SEO targets is the keyword. Okay? But because SEO or website owner is targeting birthday cake, it is not necessary that the user will always search for birthday cakes. It is possible that the user who is searching for Google can search for birthday cakes.

Right? He can search for birthday cakes of different flavors. He can search for cakes near me. He can search for cakes in Canada.

He can search for anything. What does the user want? And Google wants to match the user's query, the user's question with your page.

If your page matches, your page will be visible in search results. Now, this is the thing. So, when you see a query here, query is the thing that people are searching for.

You have no control over this. Our control is only that we can see the healthiest cake query. We can also see the healthy cake recipe query.

So, if people are searching a lot for healthy cake, then why don't we go to our website and if there is no page with healthy cake, then I can make a healthy cake. Right? If I make a healthy cake page for the query with healthy cake in which there is information related to healthy cake, then my website will start ranking. It is a simple concept.

It is a very simple logic. This is SEO. When people go to different sources, meet very big gurus and they will tell them semantics and then after this, they will tell them some tricks.

Then they will say, make 1500 backlinks, go and do it here. Then you forget this basic concept. That's all there is to search.

The concept is only this. Provide what the user wants. Right? A shopkeeper.

SEO comes mostly to local shopkeepers. There is a shopkeeper. Someone goes to the shopkeeper.

The customer will go again and again. He will ask for a special type of spice. He will ask for a special type of spice.

He will put 4-5 stalks of the same spice in front of the shop. Because he knows give the customer what he is asking for. Now, if the customer is coming to ask for a special type of spice and you are saying,

I have this special trick. If you mix these three different chemicals, the spice will be made. The customer will run away.

This is what we are doing in SEO. Provide the customer what he wants, the search engine what he wants. That is simple.

So, let's come back to our topic. Here you can see the queries. For these queries, you always have to identify.

So, here you can see the list of queries. You can see the click, you can see the impression. But how to use this?

The meaning of this table is that in the last three months when people searched for Nidha Street World, then Google has shown 318 times, 318 times to some page of this website. Okay.

We don't know which page it has shown. Here we only know for this particular query, in three months. So, in three months, all the people who searched for

Nidha Street, anywhere in the world, the pages of Nidha Street, any page, has been shown 318 times, 318 times in Google Search Results. Out of that, 109 times people have clicked on any URL. Okay.

Now, this is the keyword. I don't know how to pronounce it. So, I will leave it.

I will definitely leave it. The third query here is Healthy Cake Recipes.

That means, in the last three months, people from all over the world have searched for Healthy Cake Recipes 2276 times to some page of Nidha Street. And when 2276 times has been shown, then people have clicked 66 times.

This is the basic understanding. Okay. Now, the question arises that okay, Nidha Street was searched

or the query of Nidha Street was shown 318 times on Google. But when 318 times has been shown, then which pages have been shown? This can also be a question.

How will we find out? Now, when we click on it, it will take some time and you will see the figure here. The 318th time shown is for which particular date?

Average CTR means click-through date. When it was shown 100 times, how many times did people click on it? When it was shown 100 times, Nidha Street's pages were clicked 34.3 times.

What was the position? Number 1. Because it is our keyword brand name, not a big deal. Let's scroll down a bit.

Here you can see the list of pages. There is only one query in queries. Because we clicked on Nidha Street, there is only one query.

Let's see the pages. Home page is being shown. Contact Us page is being shown.

Pricing Flavor page is being shown. About Us. Again Pricing Flavor.

I think there are 2 pages. Pricing-Flavor, Pricing and Flavor. Then there is Gallery.

There are 18 pages in total which are being shown. 18 pages are being shown for this one word and people are clicking on it. So we got to know what all scenarios are there.

Now when we clicked on Query, see what actually happened. Here the query filter was set automatically. So even if you didn't click here, you could still see the query after clicking.

Now this is the exact query. Because if you contain the query, then apart from Nidha Street, you can also see Nidha Street Near Me, Best Nidha Street, Cakes of Nidha Street, all the random keywords are also visible. We just needed the exact query.

Now I will remove the filter again so that I can come back to the main page. So here we can see the top queries, clicks and impressions on this table. If you want to see the CTR and Average Position too, then click on both of them.

They will come down automatically. It came automatically by magic. Now the table that is being sorted here is sorted on the basis of clicks.

First of all, the queries with the most clicks are being shown. If you want to see which are the keywords with the most impressions, then click on Impressions. So which query is getting the most impressions here?

When people are searching for Eggless Cakes Near Me, then Nidha Street is getting a lot of impressions. But the CTR and clicks are very less because maybe the position will be very low. Or maybe you will have to send Eggless Cakes Near Me.

One of the two can happen. Now if you want to see which query is getting the least impressions, then click on Impressions again and the table will flip. Ascending and Descending, everything happens here.

It is not written but it works like this. Okay. Now you have understood the similarity.

If you want to sort on the basis of CTR, then you can click on this. If you want to sort on the basis of position, then you can click on this. However you want to see.

We have to see the position a little bit upside down here. Because if the position is 85, then it is not much. If the impression is more in number and volume, then it is better to have a good impression volume.

Impressions should always be seen as less as possible. Clicks should always be seen as less as possible. CTR should always be seen as less as possible.

Position should always be seen as more as possible. That is, you will see 100 out of 1 and not 100 out of 1. Okay.

You don't have to come down in the list. So this is the Query tab. After this comes the Page tab.

Now after coming to the Page tab, it is the same thing. Like I just showed you here that this Birthday Cake page can be shown for a lot of queries. Now how to find out?

So either we cut it from here. After cutting, let's see where the Birthday Cake page is. Whichever page you click on, you will find out for which queries that page is being shown in Google search.

Just like you find out the page for a query, the same way you will find out the query for the page. See here, which queries this page is being shown for. Okay.

So now, similarly, we had copied the link of this page. So we come here. We will come to the filter.

And we will remove the link of this page. We will paste our link. It is important to have the exact URL.

Click on the Apply button. So now we will find out which queries our Birthday Cake page is being shown for. Right.

It is being shown here for these queries. Cool. Now I will click out again.

After this, the next tab is Countries. The method is the same. It is simple.

It is a website of Canada. Maybe. Maybe not.

It is a website of Canada. But maybe you want to see that in the United States, in America, which queries are being performed better for which pages. That is, if we go and see now, we have selected all the countries.

So the Nidha Street keyword is coming with the most click. Who is bringing the most impression? Eggless Cakes Near Me.

But maybe you want to target the US as well. Which query is performing the best in the US? So we will click on the United States here.

And after clicking, again the filter is set there. Okay. After this, we come here in Queries.

Now let's see which query is performing the best. Now Healthy Cake is performing. Eggless Cakes Near Me.

Canada is performing. Canada has become more vegetarian. We want to see Healthy Cake in the US.

So it is shown there as well. Now the impressions are very good. But the clicks are less.

Because the position of the site will be very down. Right. So you have understood the meaning of the Country tab as well.

Now let's come back. Here we can see the Device tab as well. There is Search Appearance and Dates.

Dates tab is very less needed. You are not going to use it. So I am not going to explain it.

In Search Appearance, you will not be able to see it so well in this website. I will give you a demo of some other website as well. We will see in the parts coming in the class.

There you will be able to see more clearly. After coming to Devices, you can see that most of the users are coming from mobile. But there is no specific term in Desktop which is performing better on Desktop.

And the example I am giving here is of a bakery website. Maybe your website is a heavy machinery industry related website. Where a lot of users come from Desktop.

There are corporate users. Maybe there is a SaaS platform which runs on Desktop only. Maybe your website is related to an accounting software.

There a lot of your clientele will come from Desktop. There we have to see which user is coming from mobile. After coming from mobile, what will the user search?

If your SaaS platform is a website, an accounting software, a business related product or service, then most of the users should come from Desktop. But if they are coming from mobile, it means they are sitting at home and searching in their free time. So what term are they using?

So you can get answers to such unique questions from this tab. So let's see, when a user is searching from Desktop, which query is searching more? So I have put a filter on Desktop.

After that it came to Query. I click on Impression again. Types of Cakes.

People are searching for Types of Cakes more from Desktop. So the page that we will make for Types of Cakes, will be more Desktop oriented. There will be more images.

There will be the functionality of zooming images. People want to see how many different types of cakes are there. What is their quality?

Is there detailing or not? Etc. So you can get answers to such unique questions.

When you go through these filters, a question should be framed in your mind. In fact, there are only two aims of this entire course. Number one, to tell you the tool.

And number two, to tell you how to get answers from the tool. This Google Search Console is a tool for you. Now we will learn Analytics, we will learn Google Tag Manager, we will learn Screaming Frog, we will learn InLinks.

We will learn Analytics Canvas. We have to learn a lot of software. We have to learn a lot of tools.

But how to get answers from those tools, it will depend on your creativity. The difference will be there. Anyone can access this class.

It is available for free on YouTube. But who will benefit from it? It depends on your creativity and your own concept.

And the purpose of these live classes is that you interact with me in real time. You have a habit of asking questions. The things that I can't plan here right now, your questions tell me.

And there I will tell you some strategy or some trick that is necessary to find answers from your questions. To develop your habit. So, do join the membership.

Now, here we have seen the countries, we have seen the device, we have seen the search appearance, but we will not go there now. We will go to another Search Console class and see the other website and explain there. Now, you can see the Discover button below.

This is related to Google Discover. I will leave it now. I will show it in the context of a news website.

Because it is not possible for this particular website to come in Discover. Neither will it target Discover. It is a bakery website, why will it not target Discover?

By the way, you can target any website in Discover. But it is a very small business. They don't have a budget.

They are not trying. It must have come sometime. If a website has never come in Discover, then it will not be shown in the options here.

If you can't see it, it's fine. This website must have come sometime 4-6-8 months ago, 1 year ago. That's why it is visible here.

I will put a filter of 16 months. Look, I got 2 clicks. Now, because of these 2 clicks, it is visible in the menu here.

But it is there. Right? Let's come back here. Now, let's come to the pages section.

We have seen the performance. There will be 2-4 more advanced classes. We will see them in the search console.

Now, let's come to the indexing status. Okay? What is indexing? I come here and search nidhastreet.ca This website automatically opens.

Okay? But I cut it from here. I come to Google. And I search for it.

Exactly. By the way, there is another way to search. You are on the search bar.

You type site and then colon. And then you paste the URL. So, all the pages of this website will be indexed by Google.

This is called site operator. The old ones know what it is. They must be laughing.

But those who are new, understand this thing. This is site operator. Right? With this, we find out how many pages of our website has been indexed by Google.

Now, you can't see the numbers here. You can't see the numbers because Google has become a little sneaky.

You have to click on tools here. After clicking on tools, you will know that there are 123 results. That means,

Google has indexed 123 pages of https://nidhasstreet.ca instead of https://nidhasstreet.ca of this website. But this number is ballpark. In the case of a small website, it can be accurate or not.

It can be 122 pages. It can be 125 pages. This is a ballpark number.

This is never accurate.