Comprehensive Digital Marketing Overview: SEO, Social Media & AI Insights

Hi everyone, welcome to the world of digital marketing at entry. So digital

marketing market overview marketer social media

market. So digital marketing the whole digital

marketing. So begin marketing. So let's start.

So digital marketing Digital marketing digital

marketing job marketing Freelancing, passive income, extra

income earn. important digital marketing digital

marketing. So digital marketing has become a crucial for business due to several factors.

Digital marketing opt digital

platforms YouTube online even

YouTube long long videos

online products foreign. So main

reasons and cost efficiency compared to digital cost efficiency compared to traditional

marketing marketing newspapers. paper. Actually, newspaper ad

Traditional marketings market huge amount.

Cost, digital marketing, online

newspaper. for contact. online

marketing cost effective market and basically digital

marketing online platforms, social media platforms, social media platforms

Instagram, Facebook, YouTube, social medical

And that is physical store online social media platforms,

Instagram, physical store online basically and that is my

website specifications website. Okay. So, social platforms

and store map business.

online marketing Google

business. Best cafe in Google.

Best friend. for Google business

profile and address Google map social media

platforms multiple products website digital

market. So, social media market. Okay.

digital marketing importance. What is search engine

optimization? Search engine optimization. Best institute to learn digital marketing.

Best process. Search engine optimization. SM O

SM O social media optimization. Okay, social media optimization. So basically

social media platforms Instagram, Facebook, Twitter, LinkedIn social platforms. So

optimize resources tools

better for Search engine optimization

search Google Maximization. Social media optimization.

like social media, social media platforms maximum utiliz social media

optimizing, social media platforms marketing, social media

market ads. Facebook advert Facebook, WhatsApp

WhatsApp WhatsApp FB advertising Facebook

Instagram, WhatsApp, Facebook all

together Meta Meta platform Facebook, Instagram and

WhatsApp sponsored ads. So that is platform paid SM and Google

Ads S E O S E SEO

organ Google search. Okay. So Google

set optimization and reason Google search engine markets

search engine Google PPC

advertising pay. Okay.

for Google and Google best institute

in best digital marketing institute in multiple

sponsored sponsored Google ads content

marketing social platforms. So content market

posters. Important factor marketing. Email marketally.

Other than that promotions of

course okay that is a promotion

market already ultimately email marketing.

It's an important market affiliate marketing. Affiliate

marketing multiple brands. Okay. Home home decor. for multiple multiple

brands, Amazon finds creat. for that is affiliate

marketing product and creater.

for market. Maybe publicity contest.

and percentage of commission. So basically affiliate marketing and AI in digital marketing,

AI, artificial intelligence, digital marketing, digital marketing, digital market

marketers market. So structure. Okay.

So introduction to digital marketing. And what is digital marketing online platforms

through market digital marketing

and marketing marketigital platforms?

Market digital platforms basically communicate. kind of

market. Curiosity Okay, fine. Newspaper.

for supermarket. market. Okay. Notice

offer any other Fish market. Hardings market, TV, radio ads, notice

Holdings. So that is traditional marketing. online social media

platforms, search, mobile,

mobile, Amazon, Prime, Netflix mobile newspaper.

for newspapers. Of course parents newspaper

And that is online platforms, social media platforms,

YouTube and social media platforms, YouTube social media platforms, Facebook,

Instagram, uh Twitter Twitter. Sorry. X LinkedIn. Digital marketing. Better career

opportunity. Fore, Instagram, content creators. Yes.

Affiliate marketing, drop shipping market.

work 9 to 10 9 to 5 job [Music] Graspic

audience online platforms. Marketing through digital platforms. Marketing through online

platforms. Okay. It involves utilizing various online platforms tools unlike

traditional marketing. It involves marketing products or services through websites, search

engine, social media, email and mobile apps. Mobile platforms

Netflix mobile market rankings for keywords on Google and what is this

keyword? So basically digital market digital

marketing digital marketing agency And basically digital marketing. Okay. So

website digital marketing Newspaper YouTube actually

valable Keyword. So basically keyword search terms.

So, search engine, search engine optimization and that is an example for digital

marketing. Viewing a product on Amazon then seeing ads for it in Facebook. This is remarketing, retargeting.

digital marketing Facebook. Instagram. So

Google, Facebook remarketing retargeting already retarget.

retargeting remarketing. So market marketing

market suggestions on YouTube feed. This is content recommendation and YouTube marketing consistent kind of video

Past history on Facebook chat on

website. So that is chatbot and digital marketing paid ads. Google search

results, search engine market, S E M that is search engine marketing that is paid ads.

First position sponsored search engine

market advertising pay per click. Okay. Digital market

Fore second home.

for digital marketing YouTube

marketing. Okay. marketing and traditional marketing

differat newspaper radio banners. Then targeting target specific

audience marketing. specific market

audience. Okay. for students, working professionals, men,

females, broad audience. Waste of money. Budget friendly 120

180 to start with digital marketing zero Google business profile GB B uh P Google

business profile business deterify

dete Fore. So optimization Google business

profile Maximum utilizers consistent free of

costigital market, Facebook. So digital marketing to start

with traditional marketing. expensive holding. No one cares.

Instant setup and launch digital market. Google business

profile market. It takes time.

Okay. Okay. Interactions. Users can like, comment, click. No interaction. for

YouTube, Facebook, Instagram, business owner, marketing, whoever.

Traditional market huge Friends,

tracking market like exclude. So digital marketing. Okay. Then reach

of course local plus global whole India whole country Facebook Google

for [Music] flexibility. Digital market

So basically digital marketing traditional

market. Okay, clearly. Okay. So benefits of digital marketing global

reach results precise targeting. specific right

people cost effective of course zero like digital marketing so

offline Google business profile We'll help you out. Brand awareness

platforms. Huge brand awareness direct communication chat with customers via comments or live

chat market. higher conversion rates. More targeted efforts is equal to better chances of

turning viewers into customers. repeatedly contain contemp.

higher conversion rates. Okay. Mobile friendly reach users directly on their smartphones.

for multiple times. Toy heavy professional 10 like 10 16 years

experience platform. So

mobile easy to start of course zero. budget marketing easy to learn and grow of

course initute online. Rocket science basled

and best tutors, mentors. and years of brand

name. Of course with the help of working professional

because okay test and optimize the

A B A

and marketing market. Experiment market 24 into

marketing, YouTube channel mainly youngsters. Instagram. Inbound and outbound.

Okay. Inbound marketing. Outbound marketing. get it. So in and

out similar. Okay. So basically inbound marketing and outbound marketity inbound

marketing and outbound of Opposite ads push.

Outbound marketing. This means you attract people by giving them useful content. You don't

chase them. They find you when they need something. Okay. Inbound marketing greatest

[Music] So I need something inbound marketing real time

exam Google. You watch a YouTube video explaining how to fix a slow phone. That's content

marketing. YouTube free digital marketing course that is

market you follow an Instagram page because their tips are helpful that is social media inbound. Okay. Social media

social media optimization, social media marketing a kind of similar thing

social media inbound. You sign up for a newsletter to get fitness newsletters. It is also a part of digital marketing

and newsletch. So inound marketing examples. So you are giving value first and customers come to

you then repeatedly customers inbound marketing and this is very important.

important because of value.

Inbound market inbound marketing. Digital marketing is not only about paid market. digital marketing,

paid markets, digital marketing. Other than that,

for inbound markets. So inbound market. Okay.

and outbound marketing. Of course, outbound marketing opposite

Greatest YouTube online outbound

market outbound marketing and that is through paid advertising

paid advertising. This means you push your message to people if they didn't ask for

it. content market. You see a Google ad for a

coaching center while searching for something else. Google coaching center

Google a Facebook Instagram for shoes pops up while you scroll. Facebook,

Instagram promotional mail from a brand you never signed up for like

sponsored promotions YouTube play before the video you want to

watch outbound marketing example. market. It takes time out.

So and conversions marketity inbound

market. Okay. And attracting customers organically by

creating value inbound marketing reaching out to customers with promotional messages. Okay, this is

organically and this is promotional messages. Strategy customers come to you.

What is this pull and pushy pull strategy customers? Okay. And push strategy you

go to customers that is push strategy. Okay. Based on users interest or

search outbound marketing more cost effective in long run effective.

costly because we are running ads. Okay. Educational helpful and engaging promotional attention

grabbing educational content basically marketing. Okay.

And then uh types of digital

marketing digital marketing methods market

different categories. digital marketing specialist, digital marketing executive, digital marketing

manager, email marketing, SEO, SEM, social media marketing, a marketing marketing

different types of digital marketing. So SEO then PPC PPC advertising, search engine

marketing, Google ads, then email marketing, content marketing, Facebook ads, video

marketing, social media marketing, social media optimization, affiliate marketing.

Okay. So search engine optimization. So search engine optimization it is a process of

optimizing a website to rank higher in search engine results focusing on organic search results to improve

visibilities in SERP sen

result page. Okay. Serp.

So search engine Google business profile. So map. Okay.

local business organically search engine

optimization. Okay. And keywords are crucial as they are the term sorry keywords are crucial as they are

the terms users enter into search engines. Keyword important because keyword research identify valuable

keywords to target for better ranking. Okay. And Longtail

keywords which are longer and more specific often have less competition and higher conversion rates.

competition better ranking. Uh so digital marketing

build conference groups build different. So two

flights builder group.

Sure. Search of rules. other than website.

So important. So, confidence natural

builders bestsmium flat budget friendly flatten so budget

friendly flat keyword it's more than two two words.

Long basically shortale digital marketing best digital marketing

institute online that is longtail keywords. So

competition search. Okay. So that keyword So

important and this keyword of the free tool Google uh uh Google keyword planner.

Okay. Google and this is a free tool

searching. Okay. crucial important and SEO involves on page SEO offage SEO and techn okay

so type of SEO on page SEO, offage SEO and technical SEO. So,

search on page SEO, off page SEO and technical SEO. Okay. So then onpage SEO onpage SEO

focuses on optimizing optimizing the content uh and HTML of a web page including elements like title tag meta

description headlines content etc. for page on

page content structure. So that is on page SEO

set on page SEO for homeage, about service,

blogs, contact us, different pages and So

keyword max for example Main

primad. Headline H1

headline primary keyword. So title tag descriptions description

So that is meta title and meta description Facebook. So meta title meta

description primary keywords include on page SEO. Okay.

and on page. Okay. Off

page off the page. off page which involves activities done outside the website to build authority

primary through acquiring back links from the reputed websites off page social

media platform social media I mean Facebook

okay social media platform maximum website. So kind

of page for link building

strategies. That means for so that off

page off page greatest example. Fore and the third one technical

SEO aspects. about making your website structure and performance better so that search

engines like Google can easily crawl read and index your content read and index

Search digital marketing related marketigital marketing agencies marketig

Okay. Set of rules. [Music] Spider

like search computer language

content rules. Okay. Okay.

library romantic index. Okay. Digital

marketing like educational purpose institutes agencies

index. So this is a process. Fore technical

side content. Blue color headline description.

Description review. So structure structure.

So technical aspects pages duplicated.

Fore Google robotrivch. technical SEO. Okay. So search

engine 44 best free SEO tools and this is shortale keyword. short.

So, okay. So, and

description. Okay. So title and description

number different aspect

data. Okay. So and on page SEO on page SEO offage SEO

and technical SEO tag description on page SEO offage link

building. completely structuriz. Okay.

Search engine marketing. Search engine optimization. Search engine marketing. It is a form of

digital marketing where you pay. This is important where you pay to show your website at the top of search engine

results like Google Bing. It also called paid search marketing. PPC pay-per-click advertising.

Okay. Search engine marketing. SEM PPC marketing pay-per-click advertising. Google that

is search. Okay. Search engine marketization market.

Google concept the concept is same. Okay,

so you bid on keywords like digital marketing course and if your bid is good, your ad is relevant, Google will

show your ad on the top when someone search that keyword. Okay. So

basically already it takes time maybe

forg market and other than that search engine market. Landing

page. Okay. Landing page. Okay. Landing page. Search

marketage homes asset homes main page [Music] main basically

Foreign Main homeage

homeage and other than that call to action to action landing page.

[Applause] create basically landing page. So landing

page planting pageor Google you bid on

keyword that is lotion. for

position. Okay. day. So that is one of the factor one of the

factors and addant for quality score.

Okay. Depending on different factors, competitor Landing page

experience landing pageant conting user experience user

friendet. basically landing page and the third one is third one CTR

click through rate. Okay. So CTO, Google means

like different pages. So basically title and description is

valuable. That means that means uh your content is relevant. Okay.

So quality scoreity score

above six to 10 above.

keyword bidding. Okay. landing page experience,

CTR and CT something is wrong. Maybe quality

score and you only pay when someone clicks on your ad. PPC

advertising, pay a person should click on your adap to get instant

visibility takes time. visibility and to attract clicks from interested users.

conversions, search engine marketing to promote services like online products or local

businesses market. Okay. Uh so type of different types of

search text at the top of the search results text. Okay.

X which is text content for text. Okay.

Google search and display ads. Displaysually

banner and shopping ads different

products. So that is shopping ads and YouTube YouTube

for basically for YouTube promotion of

coursemotion Google Play Store, Apple Store, add promotion

ads, Google Play Store. promoting

promotion and YouTube best gaming software, best

racing carols, and promotion and remarketing ads. Remarketing

ads already. So that is remarketing

and search engine marketing

and SEO. form. Okay. Just cut.

Okay. Okay. So, Google ads, Google partners,

Google, Google, YouTube content

creators influenc [Music] one of the

way Google YouTube advertising

Google YouTube advertising. Okay. YouTube, Google

Ads, Google Ads, Ads Manager, Gmail, Google Play

Store, Google Search Market, Google

Manager. Okay. So, Google partner sites, Google, Facebook, Instagram,

WhatsApp, Facebook advertising, Instagram Facebook. Okay.

So, Facebook uh like Twitter I mean Snapchats

Facebook WhatsApp platform. So important Google ads.

This is interest oriented interest based on Facebook

advertising Google search market that

interest based. So that perfume. So

previous history advertising which is interest oriented advertising. Meta

advertising. Meta ads are paid advertisements run through the Meta ads manager platform which allow business to

individuals to promote their content across Facebook, Instagram, Messenger, audience network uh partner websites and

apps audience network partner websites and apps partner websites and apps. Okay. Uh that

is ads managerform Facebook, Facebook

conts manager. So ads manager Facebook

automatically. Meta ads manager create ads manager. Facebook

Messenger Facebook Instagram explor

for WhatsApp to

multiple manag and audience network in

platforms. Okay. And these ads can take different formats like image, video, carousel, real stories, collection

ads for cont

Facebook stats collection. different. And one more

thing, Facebook for

camps. And the most important part objectives manager different objectives different

objectives. Uh brand awareness. Brand awareness.

Engagement. Engagement. for

engagement, Facebook set of questions.

So advertis basically datad Website traffic.

Website traffic conversion conversion

sales direct sales purchase initiative.

Okay. short span of time. So visually

impact buy this. Get this offer. impactually

creative. Okay. And multiple and then real time analytics manager.

So that is very important real time analytics. Six months.

Important basically. Okay. andor sponsored. So,

Facebook ads and this is call to action call to action and call to

action Importance engagement sales

perspective and learn more. Contact us. Visit website. Call now. objective. So meta

platforms, Instagram, Facebook and WhatsApp WhatsApp, WhatsApp

WhatsApp WhatsApp WhatsApp WhatsApp WhatsApp important very helpful. So dig

Okay. Social media optimization. Social media optimization. Social media optimization and social

media marketing. So social media optimization, social media optimization, social

media optimization. So it is a process of improving your

social media profiles and content so that they attract more people, engage better and strengthen your online

presence without spending on ads. Social medatforms social

optimization for example. uh address social media

optimization and other than that Facebook account Facebook You should always have a Facebook

page Facebook account, Facebook advertise, social

optimization Facebook and then About usage about social

optimization and consistent and nonpaid

promotions account Instagram, YouTube, Facebook and page activities matter

like templates posting in the right format and timing maintaining proper logo size

and image dimensions profiles Profibility local. So focus on brand image. Make your

profile look professional with like depends. for

so social media optimization organic Fore

size and more consistent correct. So this is social media optimization. See social

media optimization market social media profiles to start

with and then we'll start marketing ourselves. social media

optimizing. Fore social calendar and the social for

calendar Saturday, Sunday pre-planned calendar. So that

social media platforms content calendar and social media marketing is

the process of using social media platforms uh Instagram, LinkedIn, Twitter and more to promote a brand,

product or service and it includes both organic marketing and paid marketing organic marketing unpaid

efforts like regular posting, engagement, community building etc. and paid marketing

targeted social media marketing. Okay. mostly paid social

media market and popular platforms. You can run ads on Facebook, Instagram, Twitter,

LinkedIn platforms, Facebook, Facebook,

Facebook, Facebook and Instagram youngsters communication through B2B business set up professional

community. So market content understanding is

required. You need to know what kind of post the type of format the type of content platforms target

audience contain calendar. Social media

market best platforms. Best platforms

platforms kind of type of cont social media marketing.

Okay. And advertising skills are needed. Of course,

type of type of cont. with the help of a working professional mentor. Okay.

ret. Okay, hands. Next, email marketing. Email market through market. Email market.

market, years of experience, huge promotions, emails, emails.

working profotions that is helpful. So

business email market type of marketing email marketing type of

marketing retargeting type of marketing email marketing and email marketing is a

Powerful digital marketing strategy where business send promotional informative and relationship building

email to a list of prospects or customers. It is direct cost effective and deliver deliver message straight to

a user's inbox. Email market Email marketing with the help of an email marketing tool. Tools

available tools are customers with an

objective layout. Okay.ot Fore

contain loyalty discounts offer referral blogs. templates that is very important

market text depends upon your business and your objective.

Okay. for promotion. important subject

line. There is a chance CTR market. Click

through. Okay. Okay. Email

marketing active campaign send message template

basically. So that is email marketing. and affiliate marketing. So affiliate marketing. Okay.

platform market and market platform and product

lister and cont Amazon will pay a commission to them and that is affiliate marketing.

Affiliate marketing is a performance-based marketing uh where an individual called an affiliate promote

products or services owned by another person or company. When someone buys a product through the affiliate uh

affiliate earns a commission affiliate multiple brands

brand affiliate marketing and

market. So passive income

market and coming back who creates a product list the product owner affiliate

network greatest example list and a join the network and pick products they want to promote.

A person who wants to sell the product a product and they promote this

product. What is digital marketing? Digital marketing market and that is blog and YouTube

videos and affiliate marketing affeate marketing. Okay.

So market and content marketing content

market for platforms markets in the type of social

med for type of concept. type of

content marketing. So content marketing is a strategic marketing approach focused on

creating, publishing and distributing valuable, relevant and consistent content to attract and engage a clearly

defined audience and ultimately to drive profitable customer action. Strategic marketing approach on

creating, create, publishing, publish and distributing

platforms and relevant and consistent content. process to drive profitable customer

action. That is strategic planning content marketing. It is a strategic plan

because content marketing.

Okay. And like define targeted audience

marketing targeted audience. Who is my target audience?

Define content market and then create valuable content. Develop content that solves your audience problem or provide

value problem. entertaining 70 10

rule 5 is to 3 is to 2 basically sales

director. Okay. Intermediate leveling then

70 majority contra forotainment distributor right channels better platforms

contribute social medi YouTube newslet. drive traffic and build trust. Of

course, good content improve SEO, builds authority and increases brand trust. Social media

platforms Fore blog. So

basically improve market conversions and

retargeting. Use call to actions, lead magnets and remarketing to convert traffic and leads into customers.

conversions content marketing strategic content marketing

retention content marketing. Okay. So content marketing it's not an easy thing.

and popular type of contract studies, ebooks and white papers, podcast, webinars, newsletters,

and goals engagement lead generation SEO

traffic education valable contes. Okay. And dropshipping a

marketing drop shipping. So drop shipping is a retail fulfillment method where an online store sells products

without keeping them in the stock. Drop shipping

suppliers suppliers max suppliers.

So that drop shipping model customer places an order on your online

store and uh you forward the order and pay the sale price. I have to

pay the supplier ships the product directly to the customer. You keep the profit.

profit. So drop shipping. So who is involved? marketer. You handle product listing,

marketing and customer acquisition using digital tools. Create

market and then the supplier provides a product and handles the fulfillments. products,

suppliers, orders and then customer of course and as a

market set up an online store bott store

online supplers and then promote the product using digital

marketing. Digital marketing types of digital marketing and customers then handle customer

support and communications direct suppier drop shipping

and best supplier marketing best

in drop shipping. Okay. And uh and the final thing AI in digital marketing. AI artificial

[Music] intelligence. It depends. So AI, digital marketing

opportunities, AI, digital [Music]

market. So what is AI in digital marketing? So AI refers to the simulation of human

intelligence and machines that are programmed to think, learn and make decisions.

Mach artificial intelligence. So uh and in digital marketing AI helps automate, personalize, optimize

marketing strategies. Digital marketing AI AI

us transforms digital marketing by enabling faster data analyt analyzation.

products history personaliz particular

consumer behavior. Predictive analytics. Enhanced customer

experience. Support system. Enhanced customer experience.

digital Market digital market.

Okay. Customer behavior prediction conting optimization voice search

optimization product recommendation AB testing video creation tools appet

tabled download. Okay. And so AI is

like for different tools. maximum. Okay.

And digital marketing opportunities opportun Google

marketing opportun market options availability opportunities.

Master marketing digital marketing executive roleig

market specialist specialist

specialist Google ads PPC advertising specialist social media manager the whole social media platforms

social media manager then content writer, email marketing specialist, performance marketing manager,

performance marketing. So basically performance markets

Google performance market. So in the performance market and then marketing automation specialist

automation marketing automation Marketing automation multiple

platforms already. So that is a kind of automation.

Admarketing automations marketing automation specialist

specialist e-commerce marketing manager influencer marketing coordinator video marketing

specialist opportunities digital marketing the whole

market. Digital marketing market performance

market T-shaped market shape, social media marketing, strategy

planning, analytical, performance performance

marketing content. concentration. So that is

T-shape digital marketing max digital marketing. for and so digital

marketing detailed social media marketing

market and digital marketing. digital marketing. So, thank you so much and see

you in the next one.