Semi-Private Hiring 101: Essential Roles for Gym Owners

what's up gors in this video I'm going to walk you through semi-private hiring 101 and this is not going to be about

like the hiring process or anything like that what we're going to cover are the roles that you're going to need at each

level and stage of a business in a semi-private facility now in a previous video which can be linked somewhere in

this video I walk through the hiring process and kind of the roles that are needed and when to hire people for a

large group training facility in this video I want to talk about semi-private so shout out to whoever asks about this

here's what you got all right now in this there's three primary roles that a semi-private facility is going to need

and again this is dependent on how involved you want to be as an owner you've obviously got the owner which

isn't listed but you're going to need a coach a lead nurture specialist so someone who's going to handle your lead

nurture and then a retention manager now this differs from a large group facility as well as a health club in a lot of

ways the reason why is because a semi-private facility can be a much smaller facility from a footprint

standpoint you can produce a ton of profit from this facility as an owner operator who's in the business you're

most likely going to be the person who's doing sales unless you want to hire a facility manager kind of like a GM and I

didn't put that person here because for most semi-private Facility Owners you want to be in the business you want to

be a part of it you want to continue to work in the business now if you don't you can add on to this position

basically a GM which would basically replace the retention manager but this GM would have a dual role of both sales

and retention um I left that off for this because of the normal structure of a semi-private and how we suggest it but

the first one that you're going to always hire for is a coach the next one is going to be lead nurture and then the

last one's going to be retention manager as your membership base grows now the good part about a semi-private facility

is that it you don't have to have a ton of clients to make a lot of money and as well as make a great impact typically in

a semi-private facility churn is going to be lower your clients are going to get going to get exceptional results and

your price points are higher smaller amount of people in a class and when we talk about semi-private we Define it as

anywhere between four to six people in a session the sessions could be anywhere from 30 minutes to an hour it's kind of

up to you but when I walk through the schedule the sessions and everything else it's based on the assumption that

you're running a semi-private facility with four people in a session we'll walk through this so based on stages on

membership amounts basically what your membership levels are at level one is anywhere between 0 to 25 efts so this is

reoccurring members now a lot of our clients that do semi-private they don't sell right into EFT they will sell into

a frontend challenge it could be four weeks 6 weeks 12 weeks whatever it might be they'll sell into that challenge

they'll collect cash up front and then they'll convert those individuals into EFT while they're doing those sales they

also will have opportunities for people that aren't interested in the challenge and want to sign up for a 12-month

agreement they just sign up for a 12-month agreement but anywhere between 0 to 25 reoccurring members this is what

your Workshop chart should look like and again when we when whenever I walk through these types of models and the

hiring aspects of this and payroll it is always skewed towards profit because we want to optimize profit first and it's

really important to remember that especially if you're just starting out so the orar would just be you the owner

which is doing everything outside of one coach who should be coaching your evening sessions and the way your

schedule would look like at 0 to 25 efts again this is with four people this is a four person cap in your sessions you're

going to have most likely and this could be interchangeable however you want but you're typically going to have two in

the morning all the way across um all the way to Saturday and you're going to have

one in the evening and you won't have one on Saturday and what you're going to want is this coach will Coach all of the

evenings well why is that person going to do all of the evenings well because evenings is prime time for you to sell

so all you would have is you're coaching two sessions every morning and you're going to be selling in the evening now

with this model is they are coming in and you've got a four-person cap but this is also under the assumption that

your members are coming in three times per week now it could also be two times per week however you want but this is

under the assumption that they're coming in three times per week always our suggestion is never have your clients be

able to do that unless you want them to pay more for it and one easy way to do that is have them just pay in full for

the entire year without a discount and they can come 5 days a week but it's much easier to control your Capac

capacity and how much you can grow and how much you can sell when you have your membership plans set up at three times a

week or two times a week all right so this is level one 0 to 25 typically in this area if you're not selling

challenges or front-end programs like our clients are doing you're probably going to be anywhere between the8 to

$155,000 a month range in total revenue but it's only going to cost you roughly 500 to maybe tops $1,000 for a coach

based on how much you're going to pay them my suggestion is is is don't pay them any more than you would someone who

does a large group um just go off comparable rates in your area all right that's level one now level two as we

start to grow level two is anywhere between 25 to 50 efts now some of youall Might Be Wondering well why are the efts

so low here compared to large group where we did 50 jumps like 50 person jumps well on this one the reason why is

because semi private you don't need as many people to make a ton of money um you have 100 Max and you're crushing it

you're prob you should be if you're pricing is right with 100 members on a semi-private program you're doing a

million dollar a year with exceptional profit margins um so you don't need a ton and one of the other reasons why is

you have a smaller footprint and you are also charging higher prices so depending on where you are you don't need a ton of

members to make a lot of money as well as to make a great impact but on level two 25 to 50 efts you now need at least

two coaches and I put this as like this is a minimum anytime you see these it's just a minimum you need two coaches and

the owner now you're doing everything except being on the floor and so your coaches should be split into a morning

and evening shift and at this point when you're in 25 to 50 range you're looking at at four person cap probably four

sessions in the morning all the way across and then you're looking at three sessions in the evening now you could

have three sessions on Saturday if you wanted to just based on what your clients want but with this setup you are

still making a ton of money here your gross margins are exceptional based on your coaching staff but all they're

doing is that which means is the owner you're doing everything else you're making sure that you're getting enough

lead so either you hired an agency or you're running your own ads you're doing your organic content you're doing your

lead nurture you're doing the sales you're doing all the retention parts of this so you're making sure that your

clients are having exceptional experience you're making sure that they're losing weight or getting

stronger you're also planning events you're doing all of the things outside of being on the floor at this point now

again you don't have to manage a ton of clients so this shouldn't take up a ton of time for you but as the owner you're

sole focus should be continuing to grow this so you need to make sure you're getting enough leads make sure you're

using enough channels to get leads in whether it's referrals advertising your website organic whatever it might be and

you need to make sure that your staff is doing an exceptional job on the floor all right now that's level two level

three and kind of the last level that I have here cuz I wanted to keep it really simple we could go past this but there's

frankly not a ton of semi-private facilities that get past and sit at like 150 200 250 members um that that's the

goal that's great um you just continue to add on coaches and you probably bring in a GM to manage it but at this level

right here you should be very close you should be doing a minimum of 60,000 to any $60,000 to

$100,000 per month um at the right pricing and here as you get closer to 100 efts right so on this one you have

yourself the owner and then we've got a lead nurture specialist so that takes time off of your plate and you don't

have to focus on that it's a repeatable thing so it's it's very scalable you can hire a VA you can hire a local person

anywhere between $5 to $15 an hour to do this you need a retention manager because at this point when you get to

here it becomes a little bit harder um to manage this especially if you're wanting to continue to sell and continue

to make sure this is going well as well as buy back some time for you you want a retention manager and their sole job is

to make sure that your clients get amazing results they're planning all the events they're planning any internal

challenges they're planning giveaways they're planning everything here and they are the ones executing on that and

so it is their job to make sure that they're following up with clients they're making sure that they're

scheduled making sure they're coming in making sure no one's falling through the cracks they do the exit interviews all

of that this person's sole job is to make sure that turn is as low as possible and then you should have at

least four coaches and when you get to this point with four coaches you're looking at um a split again morning and

evening and because you're going to have a lot of sessions and the reason why you have a lot of sessions is because you

just don't have as many people in a session and and that's the reason why they're paying more so on this one when

you look at the session count you're going to be somewhere probably in the seven and six range and so this is where

it starts to get pretty hard to scale um especially if you don't have a ton of space if you have a ton of space and

you're able to start having people come in every 15 or 30 minutes and you start a new session at that point it will make

it easier to scale this and that's my suggestion if you get to the point where you're limited on space and you have a

ton of members you have a ton of demand you can start doing that where a new session starts every 15 20 or 30 minutes

but that will require you to have more coaches on the floor so if you have a session that starts every 30 minutes

that means you need at least two coaches on the floor and they basically get no breaks they're just running through in

the morning and then they're doing the same thing in the evening or you have a different shift in the evening with

different coaches if it's every 20 minutes you need at least three coaches on the floor literally every hour if

it's 15 minutes you need four so you got to think through that as you scale but if space is a bottleneck and you have a

ton of demand it's a really easy way to scale what you have but for most facilities they're doing 30 45 or hour

long sessions and this is what it would look like and it's pretty simple right here your margins are exceptional if

you're doing this right and your pricing is right and you're at that 100 EFT Mark you're doing anywhere between like I

said 70 to $100,000 a month with probably minimum 50% net margins net um this does not include um other ancillary

sales that you can make from supplements apparel you name it so doing this it's really simple really easy semi-private

is very easy to scale it is an exceptional model in my opinion and I think it's very easy for gym owners to

go out and make a ton of money but just remember when you're hiring you don't need to hire and frontload everyone in

the beginning do it as you scale because you want to make sure that you're prioritizing profit as you grow and one

of the biggest mistakes that gym owners will make or any business owner will make is they will overhire before they

have the actual Supply coming in and so they'll over higher thinking that they're going to get a lot of members in

and then they realize oh shoot I don't have as many members coming in and they start wasting a ton of money on um

basically payroll and trainers coaches and all these things that frankly they don't aren't as important in the early

stages so make sure that you scale appropriately and using this model when you get to these these levels of EFT you

can go through and you can scale your semi-private profitably from day one no matter what all right hope this helps as

always if you like this hit the like button comment down below if you have any questions you want to see other

variations of this happy to break it down I can also there we have Financial models on all of this as well I might

break that down in a future one um but hopefully you guys found value in this drop a comment and as always follow us

here for more tactical ways for you to be able to go out reach more people change more lives and build a wildly

profitable business