Introduction to Financial Management
In today's fast-paced world, financial management is crucial for both individuals and enterprises. It involves not just saving money but also managing and expanding it effectively. A solid understanding of financial accounting and management is essential for achieving business goals.
Financial Markets Overview
Financial markets are platforms where securities are traded, including stock markets, bond markets, forex markets, and more. The collapse of these markets can lead to significant economic disruptions, making it vital to have a basic understanding of how they operate. For a deeper dive into the intricacies of financial instruments, check out our Understanding Financial Instruments: A Comprehensive Overview.
Course Agenda
The course covers:
- Introduction to financial management
- Business finance foundations
- Time value of money
- Financial markets
- Stock market dynamics
- Asset management strategies
- Working capital management
- Capital budgeting techniques
Key Concepts in Financial Management
- Concept of Finance: Finance is derived from economics and revolves around managing cash, investments, loans, and budgeting.
- Types of Finance: Personal finance, business finance, and public finance are the three main categories.
- Financial Management Goals: The primary goals include profit maximization, wealth maximization, and improving market share.
Working Capital Management
Working capital is essential for day-to-day operations. It is calculated as current assets minus current liabilities. Effective management ensures liquidity and operational efficiency. To enhance your understanding of financial literacy, consider exploring our 10 Effective Strategies to Improve Your Financial Literacy.
Objectives of Working Capital Management
- Balance working capital
- Expand company investments
- Maintain healthy supplier relationships
- Optimize working capital
- Minimize cost of capital
- Avoid over-borrowing
- Achieve optimal returns on current assets
Capital Budgeting Techniques
- Payback Period: Measures how quickly an investment can recover its initial cost.
- Net Present Value (NPV): Calculates the difference between present value of cash inflows and outflows, considering the time value of money.
- Internal Rate of Return (IRR): The discount rate at which the present value of cash inflows equals the present value of cash outflows.
- Break-even Analysis: Determines the point at which total revenues equal total costs, indicating no profit or loss. For a comprehensive understanding of project management, which often intersects with financial management, refer to our Comprehensive Overview of Project Management Concepts and Practices.
Conclusion
Understanding financial management and capital budgeting techniques is vital for making informed business decisions. This course aims to equip learners with the necessary knowledge to navigate the complexities of finance effectively. Additionally, for those interested in the legal aspects of financial management, our Comprehensive Guide to Company Law: Key Concepts and Exam Preparation may provide valuable insights.
in today's fast-changing world financial management is one of the most crucial component for individuals and
enterprises it's no longer about putting your money aside but it's more about managing and expanding it a good
understanding of financial accounting and management is required to run a fund efficiently and successfully and to
achieve business goals financial market encompasses any marketplace where securities are traded such as the stock
market bond market forex market and the dividends market among others as a result when financial market collapse
economic disruption can occur including recession and unemployment because of their importance having a basic
understanding of financial market is crucial and that is why to help you out and enlighten you about the same we have
come up with this course where you can learn the basic of finance so why wait let's get started right away
[Music] if you haven't subscribed to our channel yet i want to request you to hit the
subscribe button and turn on the notification bell so that you don't miss out on any new update or video releases
from great learning if you enjoyed this video show us some love and like this video knowledge increases by sharing so
make sure you share this video with your friends and colleagues make sure to comment on the video for any query or
suggestions and i will respond to your comments now very quickly let me walk you through the agenda for today's
course in today's course we are going to discuss introduction to finance management business finance foundation
time value of money financial market stock market asset management working capital management and capital budgeting
techniques hi financial management is one of the most sought after course in the area of
economics in fact for those who are aspiring for the
career in the area of banking and finance financial management is a must learn
area well money is something that we quickly
recall for the discussions on finance or financial management of course we are not wrong
in fact the entire domain of financial management revolving around on money i am very sure
at individual level we all know what is finance how finance works in real time
but with the help of this course let's try to put our understanding of financial management into a perspective
so that your journey of understanding financial management in the advanced levels would be smoother
so why delay let's begin our journey welcome to the course on introduction to financial management my name is pawan
kumar chandra so in this course we will be discussing the concept of
finance the definition of financial management in business
the goals of financial management we also discussed the scope of financial management
the functions of finance manager the agency relationship is one of the most important topic to be discussed in
the area of financial management we discuss about it the agent and principal relationship
and we also talk about the financial system we talk about the entire ecosystem of
financial system and how each component in the financial system are interconnected
and we also talk about the safety of investments in business well we have lot to understand let's
begin our journey with the first topic the concept of finance
the concept of finance is basically originated from economics so what is economics
how an individual or a business or a government making use of these limited resources to fulfill the unlimited
dreams or unlimited desires is all about economics so that's the underlying principle of economics so the concept of
finance is derived from these notions so basically when we talk about finance we talk about
cash we talk about banks investments loans
funds and we talk about forecasting so forecasting the need for money we talk about borrowings
where to borrow how much to borrow we talk about investments and we also talk about budgeting so what is budgeting so
budgeting is all about choosing an investment or alternative there are so many investment
alternatives which one is the best project which is the best project to invest in so choosing the best
alternative so this discusses about budgeting as well basically finance is an art or
science of money we said money is the epicenter of this entire discussion of financial
management of course well when we say finance is all about money
we need to understand finances also it's an art of managing money it's a science
of managing money so why we call finance is the science we call the finance as science because
finance dependent on certain principles for deriving the results for example
when we talk about the time value of money we dependent on a compounding or discounting principle
right we talk about conversion of present value of money into future value or we talk about conversion of future
value of money to present value so there are certain principles on which the finance is actually dependent so that's
the reason we call finance is the science because there are certain procedures to be followed to calculate
the values so that's why we call finance is the science
at the same time we claim that the finance is also an art why finance is an art
because when we are doing the calculations when we are analyzing the money
we need to you know we need to understand it it is purely based on the skills and
abilities of an individual how to analyze the financial transactions and how to interpret them how to report them
so it is an art so it is it is completely dependent on the individual who is actually
conducting this analysis of the financial results or the concepts that are related to finance so that's the
reason we call finance is also an art let's jump into the next level of discussion
what are the broad areas of finance basically the finance can be discussed under three important categories
personal finance business finance and then
public finance so these are the categories in which we discuss
the area of finance what is personal finance is it is it something related to an
individual yes personal finance is about
how an individual earn some money how an individual is earning money how income is coming to him or her
what are the sources from which an individual is earning their money for example
when we talk about personal income there are five different heads right so five important heads
income from salary income from house property income from business or profession or income from
capital gain income from other sources so these are the sources from which an individual is earning money
now these are the sources of income finance talks about how an individual is
actually earning from these sources how money is flowing to his bank accounts the next thing is spending
how an individual is spending let's say he has earned 1 lakh and how is spending one lakh
right so spending on for what reasons is spending is it spending for medical expenses or is it spending for
investments or is spending for daily cash requirements or is spending for any to buy any long-term assets
so that is the spending pattern that we analyze in finance in personal finance well
we understood there is an income there is spending now
let's assume the income is more than a spendings let's say is earning one lakh and is
spending say eighty thousand so twenty thousand is something that is called saving
this is the surplus now with the surplus what is it doing or
what is he or she is doing is he or is she
saving this money and keeping it in the bank deposits or how she is making use of that money is she investing this
money or is she buying some long-term assets is all is discussed under personal finance
now let's say the income is lesser than the spendings
right so let's say the income is 80 000 spendings are 1 lakh absolutely there is a deficit right
there is a deficit of 20 000 so how an individual is matching this deficit from where is bringing that
money right you may have to go for borrowings right you may have to borrow money
from the other sources to fill this to bridge this gap of income
earning is 80 000 spending is 1 lakh so 20 000 is the deficit so that is the discussion of personal finance so
how an individual is managing these deficits is the discussion of personal finance
well when there is an income when an individual is earning cash he need to pay the tax
every individual is supposed to pay the tax so how much of taxes is paying on what
areas is actually paying taxes is he paying income tax or is he paying business taxes or is he paying sales tax
or is he paying any other taxes or gift tax or whatever so that is the part of discussion in person
finance again there is something called a retirement again for every individual that there
will be a retirement right so how a individual is planning for the retirement is he spending everything
he's earning or is he saving some money for his retirement so that is the discussion of personal
finance so retirement planning is investing in long-term investment options where he is investing in bonds
or debentures or is investing in long-term assets to on the long-term returns so
that is the discussion of personal finance that is part of person finance well
so these are the things that we discuss when it comes to personal finance
now business finance as the term business finance reflecting
business how a business is dealing with finance how the business is handling the finance financial aspects
well every business will have cash flows cash inflows and cash outflows
so what is cash inflow the sources of money so what are the sources from which
a business is earning money or what are the sources from which the business is borrowing let's say
when the business is good the business may be making profits and these are the cash inflows these are the
positive cash inflows right so when the business is expanding how a business is
catering the needs the financial needs of the business right so from what are the sources the
business is borrowing so that is the discussion of a business finance so what are the sources of
finance so what are the applications of finance so how the business is borrowing money
how business is getting cash flows and how business is making use of those cash flows
finance decisions financial decisions right so how to bring money what are the financing
decisions let us say the business has some money the excess money how business is investing that money in the market
for what rate the business is investing money in the market so that is very important area of
discussions in business finance the dividend decisions these are some of the very critical
decisions for a business so how to pay dividend how much to pay at what intervals the dividend needs to
be paid of course there will be regulations in each country at what intervals they need to pay the dividend
but it is up to the decisions of a company to pay or not to pay the dividends
taxes every company is paying the taxes right so there is no exception for any
business at least in india businesses are paying taxes there is a separate corporate tax which they are supposed to
pay and it will be revised every year so that is the discussion of business finance
so operating and marketing decisions of a company so what are the operating decisions what are the operations
operational aspects of the business and we talk about the marketing aspects how money is required for marketing
activities and also the accounting aspects are very much part of the business finance
csr corporate social responsibility so business
it is not just about earning profit they also have certain social responsibilities social obligations for
example taking care of children's education in the poor societies or to take care of the parks or the
roads or the bridges construction or maintenance of those or to take care of our managed houses or to take care of
any social activities which are at the larger cause for the society so that is also
part of the discussions in business finance well
the third important area in finance is the discussions on public finance
so what is public finance how a particular country is
managing the money how a business how the country is managing its financials right
how a country is handling the demand side of the economics or the supply side of the
economics how the prices are managed because we all know price is the intersection of demand and
supply so how a country is managing these aspects how a country is managing inflation so what is the inflation level
in the country and what is the healthy inflation rate that is required for a country to grow consistently
so that is also part of the discussions in public finance so
with inflation there is also discussions on gdp across domestic product the budgeting the forex foreign trades and
results these are also part of the discussions in public finance now
financial management in business so we've understood how financial management of finance works in
individuals life or in aspect of country but we'll dive deep into understand what is
financial management in business basically financial management in business is it's an application of
management principles in financial activities it is an art or science of managing
money to meet the predefined objectives so basically it is a process or process of planning organizing
controlling monitoring financial resources with a view to achieve organizational goals and
objectives so every organization will have certain set of objectives and to achieve those
objectives there is a need for financial resources so how a business is handling these financial resources to meet those
objectives is the discussion of financial management in business in business financial management is the
process of handling a company's finances in a way that generates value for the overall business
remember financial management is a organic function in every business
there will be a dedicated department to take care of the financial aspects of a business so they take care of all
transactions they analyze all the transactions they do projections for the business they analyze the requirement
for financial resources right and the person who is responsible to take care of the financial activities
is generally called as a financial manager of course there are different dimensions to see the financial manager
there are various titles in which we can call the financial manager of course but the roles and responsibilities of
finance department is all about taking care of cash inflows and cash outflows at strategic level
financial management is all about planning cash inflows and cash outflows how come company or a business
is planning the cash inflows and cash outflows is the discussion at strategic levels
at tactical levels financial manager or the people who are responsible to take care of financial
aspects at the ground level or the entry level is to record the transactions business transactions analyze and
produce the report for in front of the management to take strategic decisions that are related to the business
so that is at two different levels we can see in an organization now
it's very important to understand what are the goals of financial management there are three important goals for
financial management profit maximization wealth maximization and improving market share of course there
are a series of goals for financial management but ultimately all those things will boil down to these three
important goals profit maximization wealth maximization
and improving the market share of the business
so what is profit maximization profit maximization you all know
a business is an economic entity which is running to make profits there is no business on the planet earth
which is running for charity right if it is purely running for charity then it is not called as business it is a
charitable organization when it is a business they need to earn profit
why they need to earn profit there is various reasons why they need profit so
what is the profit in business it is simple revenues what is the revenue what is the
excess of revenue that business is earning over the cost let us consider a business is generating
10 lakhs of revenues for this year 2022 the cost of producing that product or service is
let's say six lakhs the remaining four lakhs is the profit for a company
now this four lakhs what is the kind of profit it is is a different discussion
altogether right it may be profit before tax right pbt right this is
profit before tax profit after tax earning before interest and tax
earning before tax depreciation and amortizations so what is profit before tax this is the
tax this is the profit before deducting the taxes because every business is supposed
to is liable to pay the taxes to the government so before deducting taxes what is that
company has is profit before tax what is profit after tax it is of course it's a self-explanatory
profit after paying the taxes to the government earning before interest and tax remember
every business will have financial obligations let us say when the business has borrowed some
money on interest basis they are supposed to pay the interest so what is the revenue what is the earnings
before paying interest and taxes that is ebit earning before interest and taxes
eb tda earning before tax depreciation and amortizations remember
if it is a tangible asset a business apply depreciation
if it is intangible asset like copyright patent they'll apply amortization so
depreciation and amortizations are most common in any business right so what is the earnings before tax
before depreciation or before amortization so that is earning before tax depreciation and amortization so
it's need to be very clear what is the profit that we are talking about now how a business can increase the profit
a very important term profit by increasing the units sold by increasing the number of units sold
increasing the price per so price per unit price per product price per service
cost minimization reducing the cost or maybe locating new investment opportunities or maybe acquiring new
business ventures in the same line of business or maybe from the different line of businesses
or it may be an expansion business expansion of our existing business so there are various other ways to on
profit well the theory of profit maximization is
appreciated by many scholars at the same time there are criticisms too
so what are those appreciations what are those a favor towards profit maximization discussions
there are certain arguments that says yes profit is important for a business at the same time there are criticisms
which we will see little later right so now what are the arguments that are in favor of profit
maximization theory the very reason why business exist is for profit
the basic purpose of business is to earn profit in fact profit is considered as the
meter for determining the success right so with profit the business is
considered successful and on track and if the profits are not there business is considered
is is a curse is a sin for the society right many time profit is essential for the survival of a business only when the
business is able to make profits they can survive the competition they can survive in the dynamic business world
only profit making business can think of tomorrow
only profit-making company can create future right
that is the reason profit maximization is very important and also we need to understand
profit is accepted by the society as long as the profit is earned in a legitimate way for example the profits
are with legal routes it is accepted the society is okay as long it is win-win
for the society win-win for the business for the employees for the stakeholders to the customers right for everyone so
there is no problem earning the profit it is required it is very important and
society considers it is not a sin as long as it is legitimate there is also an argument that a
business which is loss making is a burden to the society right a business which is under huge losses they may not
be able to pay the salaries they may not be able to pay their
stakeholders they may not be able to pay their suppliers they may not be able to pay dividends they may not be able to
pay taxes or interest on the borrowings though ultimately they'll become a sin or they may become
burden to the society these are the favor in favor of profit max these are
the arguments in favor of profit maximization now
there are certain arguments where profit maximization is criticized the very important
argument against profit maximization is the profit is not clear so what profit are we talking about are
we talking about net profit or we're talking about
a gross profit right we're talking about profit before tax or we're talking about
profit after tax or it is earning before interest and tax or it is profit before interest tax depreciation and
amortization so what profit are we talking about it's not very clear so when we say the ultimate
goal of financial management is to make maximize the profit which profit the business wants to maximize
so that is not clear so that is a criticism against profit maximization theory
duration what is the duration for which profit maximization
goal is set is it long term or it is short term save one year less than one year
many times businesses are compromising on their long-term profits when they are focusing too much on the short-term
profits so that is is the same that's a very you know
unwanted sign of profit maximization goal scale factor
synchronization between size of the business and volume of profit many times you would
have heard that the cost of setting this business is say 10 000
and the profits we can expect from this business is one lakh don't you think it is
something unusual your investment is just 10 000 and you are going to earn one lakh
and there is the smell of illegitimate activities in the business you just invested 10 000 and you are
saying you are going to earn one lakh how is that really possible because when a business is investing 10 000 or 10 000
a business may expect 30 to 30 or 40 or 50 returns considering the risk return factors right how are you able to make
those many times of your initial investment so that is something is a very
big question mark when it comes to profit maximization consideration of time factor
are we considering time factor when we talk about profit maximization the question is unanswered
the profit maximization focusing only on maximizing profit what is the time duration we are
considering to earn that profit is it one year five years 10 years 20 years what is that
is unanswered that is
a criticism on profit maximization theory undue aggression towards profit
maximization may lead to a social evils when a business is too focused on making profits when they are very aggressive
about making profits there will be scope for corruption quality drop
miss selling false promises undue influences
right so it may lead to all those things it ignores risk associated with profits
what is the risk associated with profit remember risk and reward are two faces of a
single coin so how what is the risk we are going to take to earn the profit
is not discussed under profit maximization theories wealth maximization goal so
very important very popular goal of financial management wealth maximization
and this is one of the most you know the recent approach towards financial management
and it is popular too when it compared to profit maximization wealth maximization
goal looks very attractive so before we understand what is that that is catching the attention of the
corporate world let us understand what is wealth maximization what is wealth wealth maximization is basically is an
increasing the value of business to increasing the value of shares held by the
stakeholders when we say stakeholders who are the stakeholders to the business
there are two important categories in which we can segregate we can classify the
stakeholders external stakeholders internal stakeholders
who are the stakeholders who are external to the business creditors
governments suppliers tax authorities
customers media and society so these are the people these are the entities which are outside the business they're
they're outside to the business they're not insiders to the business now who are the insiders to the business
insiders to the business may be shareholders managers
board of directors and employees so these are the people who are internal to the organization so
value of these stakeholders is to be increased how through wealth
maximization we are talking about wealth so how what is wealth
basically wealth maximization means increasing the price of the share or ensuring the dividends are paid to the
shareholders let us say i have invested rupees 100 in a particular share
after one year companies declaring a dividend of rupees 10 that 10 is the value that's a value
maximization now let's say the price of the share is 100 by the end of this year the price of the
share is let's say 120. so this 20 is the wealth that is a wealth that is created by the business so wealth is
maximized the share price is increased we calculate the wealth of a business
through various techniques so one of the ways to calculate wealth
of a business is through npv net present value so what is net present value net present
value is the present value of benefits minus present value of all the costs
right so that is a calculation of wealth now what are the arguments in favor of
wealth maximization goal so it takes care of larger interest of the
stakeholders we are not talking about profit we are talking about wealth increasing the value of stakeholders
so it takes care of larger interest of the stakeholders wealth is based on cash flows not on
profits in profit maximization we talk mostly about the profit we talk about
profit before tax profit after tax ebit earning before interest and tax profit after tax right so we these are the
aspects we in terms we discuss the profits but in wealth we're not talking about
the profits we're talking about the cash flows how much cash flows the business is able to generate
long-term perspectives rather than the profit maximization goals when we talk about profit maximization we talk about
how to increase the profits when we talk about wealth maximization we talk about how to increase the value for
stakeholders in the long run remember profit is looked for the short run
wealth is looked at the long run a consideration of time value of money wealth maximization goal
do consider time value of money the rupee on today is worth more than
the rupee that would be on tomorrow right so it gives weightage to that principle
wealth maximization goal considers risk and uncertainty factors and help board members to create
consistent dividend policies well so these are the favored arguments of wealth maximization goal now there
are certain criticisms on wealth maximization also so what are the criticisms on wealth
maximization goals it is prescriptive idea
not a descriptive idea so creation of wealth for the stakeholders is just prescriptive just
prescribing that wealth of the stakeholders need to be increased
how to increase this wealth of the stakeholders is not discussed under wealth maximization theories
wealth is not socially desirable this is one of the most debated criticism on
wealth maximization so why it is not desired why it is not appreciated in the society
there are various reasons the wealth should not be concentrated on few hands
when a business is concentrating on wealth maximization the wealth will be concentrated for example when we say the
end the business is dominated by major players
in the corporate world let's say we talk about alibaba we talk about elon musk
we talk about bill gates we talk about ambani right we talk about mark zuckerberg right we talk about many
others who are actually are the legends in the business and who are creating wealth
so what is happening the wealth of the world is concentrated on a few hands
it is concentrated when the wealth is concentrated on a few hands
what will happen they'll destroy the competition they may destroy the competition they
may ensure there is a dominance of their business in the entire industry and
ultimately that will cause serious problems for the end users the customers so that is one of the arguments put
forth why wealth maximization should not be a consideration for financial management
of course there are debates on that of course there are arguments against which which is not
true but this is something that is discussed in the domain maximization of shareholders
value is a very generic term or it's a weight down when we say maximizing the
stakeholders value when we mention stakeholders it also includes the debentures holders the
bondholders the creditors everyone who are just
invested their money for fixed interest right so what is that they're going to own
when the business is able to create wealth when the business is able to add value
to the business what will what will be the benefit for debenture holders or just receiving a
fixed interest every year and how the value of these stakeholders
increased is the question mark so wealth maximization is not really focusing on
on the debenture holders on the creditors who are receiving fixed interest from the business no matter how
much ever the profit the business is making they're
kept in a separate note they are not considered for the profit they are just
considered for interest payments the decisions of manager to maximize wealth mainly to employees exploitation
when the business is too aggressive on wealth maximization the employees may be exploited
the customers too may be exploited because the business is concentrating on wealth maximization
so that is something that is criticized in financial management improving market share is the third
important goal of a financial management what is improving market share
improving market share is a very generic term like every industry will have players within and every player will
have their own share of business in the industry let's say
we talk about fmcg hvl
nestle itc britannia are leading the market of fmcg sector right here in this term unilever limited is
leading they have a major market share and then comes nestle and then comes itc and then comes britannia and again they
keep competing for the market share so improving market share is a very important
goal of financial management that is also important the financial decisions taken by the financial managers
should be in line with improving market share the decisions taken the financial decisions taken should improve the
market share the telecom sector jio
atl vodafone bsnl right so jio is leading the market they have a major share in the entire industry of telecom
steel industry right steel industry jsw tata
they're leading the industry they have the market share automobiles
maruti suzuki hyundai tata eminem
honda right so they're all the market leaders their major share especially martha suzuki has the major share in
automobile industry in india right so the decisions taken by a business should improve the market share of a business
investors can understand the market share of company through various sources right so how to understand the market
share of a business there are various ways to understand the market share for example
one of the common routes is to analyze the annual reports of a business so understanding the size of the balance
sheet is the way to understand the market share there are other ways like they can go to
published material on companies they can check television they can check newspapers
right there are various sources from which they can understand the market share through
advertisements also right and also increase or decrease in the market share indicates the current
position of the business so if the market share of the company let's say
automobile industry maruti suzuki's got major share in the industry whether it is increasing or
decreasing is also one of the major parameter to understand whether the company is doing good or not
so that is the reason why we need to understand the market share of the business
economies of scale by focusing on economies of scale companies improve the market share so what is
economics of scale by increasing the number of units sold they can reduce the cost incurred in
manufacturing those goods services or producing those goods and services so by producing large number of quantity
selling large number of quantity they can increase the revenue for the business so that is economics of
scale growth in market share also grows the revenue when the market share of a
business is growing that that indicates that the business revenues are also growing and the growing market share
will efficiently manage the competition so if the market share of a company is
increasing the competition is very well managed the very the competition is to an extent it is reduced
so that is the importance of improving market share so what we wanted to understand is improving market share is
a very important goal of financial management the financial manager should take decisions the finance
decisions in line with this particular aspect improving the market share for a business
now how do companies increase market share there are various ways in which
companies can improve the market share for the business reducing cost
increasing the volume of sales promotion improving the efficiency introducing new products to the market
customization or standardization customer loyalty improving the customer loyalty
introducing new technologies talent retention and acquisition of existing firms there are various routes
through which market share can be improved well
market share improvement is also not free from the criticisms there are a couple of criticisms on
improving market share why financial management should focus on improving market share
acquisition may lead to monopoly right when there is a focus on improving market share
there will be scope for monopoly or deopoli so what is monopoly only one company is
ruling the entire market or the entire industry what is deopoli only two companies are
ruling the entire industry right now if you look at indian telecom sector there is a situation of deopoli right
you can see jio to an extent you can say it's a monopoly
but it is not established because jio is got major stake major share in the entire telecom
industry there is also some other players like airtel they also successful in retaining their market
share to an extent right so you can see the situation of deopoli jio and airtel ruling the market so that is not good
because when there is monopoly or a deal police situation the customers will be impacted how
there will be less alternatives because customers cannot go for alternatives they have just jio or they
have a 10 right they cannot go beyond those two players because they have the major share and they are the top players
in this industry and when they have dominance in the industry they can increase the prices
because there is a dependency people have dependency on these companies they can increase the prices
the customers can do little about that or they cannot do anything about that they just need to pay and use the
services because there is no alternative in the market right
unethical practices will increase when there is monopoly or deopoli the unethical practices will increase like
sales like quality drop fake promises
service failures or those things that will increase when there is monopoly or deal body so market share improvement
though it is very important for a business at the same time when the market share is improving the companies
need to also understand that they need to ensure the services are not compromised
or the the offerings are not compromised so that is very important and that is
one of the criticisms of market share improvement what is the scope
of financial management what is a broader perspectives on financial management
there are three important areas under which we can discuss the entire financial management
it is about financing investing and dividend decisions every business will encounter
these decisions they are supposed to take these decisions at large financing decisions
so what is financing decision when a business is growing when the business is too small there will not be
any need for financial resources the financial
requirements they can manage with their own money when the business is growing
at scale they need money right so how a business can
access that capital access that money there are various source through which they can borrow money right there are
shares by issuing shares they can obtain funds by through issuing debentures bonds they can go to venture
capitalists they can go to angel investors they can go to primary markets they can go to secondary markets right
there are various ways they can pledge their assets and they can take loans right
how any of these options are going to help the company is a very important
financial decision to be taken by a finance manager so what source to go what source not to
go if the company is choosing to go for equity
the finance manager should understand there will be a dilution of ownership
right so owners though those who are going to invest in the company will be the owners of this business let's say
the total number of shares issued by the company is 100 if i take
25 shares of this particular company i am the owner of the company for the proportion of stocks held by me that's
25 to 25 numbers so i'm 25 percent of ownership belongs to me so ownership is diluted
what if the business is going for debt or bond they need to pay
fixed interest on those loans because all
debts are eligible for interest the bondholders the debenture holders
will get interest on frequent intervals maybe regular intervals maybe quarterly half yearly or one yearly right so the
company is supposed to pay interest on those funds no matter whether the business is doing good
they're supposed to pay the interest so there's a drawback
again this is very important to go for debt or equity or any other
sources like retained earnings what if the business has certain reserves and they wanted to use those results to
expand the business what are the advantages and disadvantages all these things need to be analyzed so that is
the area in which financial management comes into the discussions investing decisions
investing is nothing but it is just what are the options the business has to invest
in the industry let's say it is a a telecom business so what are the opportunities to invest what are the
alternative investment alternatives available and how to analyze those investment alternatives what are the
techniques that are supposed to be used it may be net present value or it may be payback period it may be internal rate
of return it may be break even analysis so what is the technique a business should deploy to understand the
investment alternatives so what is the business which is the business is going to give a quick cash
which is the business is going to give us long term returns which is the business is going to give higher returns
with lesser risk all these decisions are part of investing
sections investing decisions now dividend decisions
unlisted companies pay dividend at what intervals they need to pay the dividend how much dividend they are
supposed to pay under what circumstances a company should pay the dividend when the business is making profits they
generally pay the dividend when there is no profit they're not going for dividend instead they'll just maintain status quo
and when there is a profit they'll go for dividend distribution all these things are part of a financial
management at large well what are the functions of financial
manager so what are the functions performed by a financial manager so what all roles he will play
in his designation in finance department estimation of capital requirement for
the business is one of the very important very critical function of a financial manager why
because understanding the capital requirement understanding the scale of business what
is the scale of business need to be understood then only they can make estimations of capital requirement how
much money is required only when they understand how much money is required for the business they can
understand where to procure the funds let's say the money is required to take care of short-term requirements of the
business they can understand what is the right source to go for funds
once they understand what is the estimation of capital requirement and how to procure funds they need to take
decisions on capital structure so i need 10 lakhs for my business
debt how much i should borrow from equity how much i should borrow from government sources
how much i should take from public right so it's all very important they need to understand how much each
source let us say i need 10 lakhs i want to borrow
8 lakhs from equity 2 lakhs from debt or 5 lakhs from debt 5 lakhs from equity or 5 lakhs from
debt 2 lakhs from equity 3 lakhs from retained earnings right remember even when the business is
using its own capital that is retained earnings when the last year they have made profit and they have returned the
money and that is also has cost they cannot assume that it is free there is a cost implication for the
reserve that is the bank balance in proprietors account right so that is another decision to be
taken by finance manager what is the capital structure to be for this business
a resource allocation understanding for each section how much of financial
resources are required and when is something that financial manager need to understand
disposal of surplus disposing the surplus what is surplus it may be profit
profit how to distribute profit who will be given the first major share of this profit how much to give
these are the decisions to be taken by the finance manager management of cash
is very important because business also need to maintain certain cash to take care of
daily activities right so what is a petty cash that is required to take care of trading
requirements what is the working capital requirement all these decisions to be taken by
the finance the function the financial manager principal
agent relationship in business agency theory so this is one of the most debated topic in the area of financial
management and it is most important areas of discussion often
this is causing a serious problem in the corporate world who is the principal and who is the
agent in business basically principle and agent relationship in business it's a
fiduciary consensual relationship between two people in the business these two people will have
their own set of duties and responsibilities when these two parties
are not able to take care of their duties and responsibilities the conflict of interest arises and that's when the
agency problem arises in general in a generic example
let us talk about mechanic so mechanic right
how agency problem arises with mechanic let's say
consider you have a car and there is a problem there is a left pulling issue in your
car and you will take your car to the garage and you will show it to the mechanic
mechanic know that just by doing wheel balancing this problem can be sorted and it will just cost the owner say
less than 5000 to do that wheel alignment now
when the car is given to the mechanic a mechanic is a agent the owner is the principal
when principal has assigned certain duties to the agent it is a duty of the agent to take care
of the best interest of the owner that is supposed to happen
when that is not happening that is when the agency relationship the urgency problem will arise
the car is given to a mechanic and mechanic know that it is costing less than 5000 despite that the mechanic will
suggest the owner to go for a very major repair work or to
replace some spare parts in the car which will cost owner say 20 000. mechanic knows that it is just costing
5000 to the owner if that is going for wheel balancing but still is suggesting some
replacing some spare parts which is of no use so the agency problem arises
same with the doctor same with the lawyer there is just cough and cold
that you can get it tested and you can take medicine that just over the counter medicine but still you have gone to the
doctor to check but doctor knows that it is a very common flu which can be
you know that can be cured with two to three days of medication which will cost less than thousand rupees to
the patient but doctor if the doctor is not doing that if the
doctor is suggesting to go for some scanning some major medical tests which are of no use even medi the doctor is
aware of that that is when the agency relationship agency problem arises
in this situation now when it comes to a business how agency problem arises
in business there are two parties involved one is agent and one is
principal who is the agent and who is the principal in a company principal is
the shareholder right the shareholders who are actually
invested in the business they are the owners of the business who is the agent agent is the board of directors or
directors or the chairman who is actually entitled to take care of the operations of the business the entire
business because the shareholders may not be able to participate in the day-to-day activities of the business
and that is the reason they are hiring board of directors or top officials of the company
including ceo now it is the duty of ceo or board of
directors to take care of the best interest of shareholders the decisions that ceo or the board of directors take
should be in the best interest of the principal who is the principal the
shareholders when the decisions of board of directors is not in line
with the requirements of the business when that is not in the larger interest of the business when
that is not in the larger interest of the principal that's when agency problem arises
there are so many examples in this context you can take satyam case where
rambling raju was the key person in mahindra and mahindra who
actually manipulated the accounts which is not in the best interest of the
shareholders the shareholders have not told him that to alter the annual reports to impress
the society to impress the governments or impress to impress the investors it was not in the best interest of
stakeholders right same holds true with malia
when he was in the position to take key decisions to
the business when the shareholders choose him as the ceo or
or a board member of a particular group he is not supposed to take the decisions that will harm the interest of the
shareholders right there are so many cases where agency problem arises and it's very
damaging to the business when this kind of situations arises there will be
survival question business may survive or it may just vanish because when there is a compromise
to the best interest of the shareholders that is agent and principal relationship in agent and principal relationship
agent is hired by principal and principal pay rewards to agent for the work for the duties performed by the
agent but when the agent is not impressed about the rewards that you would expect
from principal you may find other routes to increase his financial rewards and that's when you'll get into the agency
problem now this is the time to understand the
financial system so why we need to discuss about financial
system when we talk about financial management of a business we need to understand
business is part of the system and finance is
very much connected with the financial system a business is a part of the entire
ecosystem of a country right so we need to understand the financial system how financial system of a country is
functioning and how a business is connected to the financial system a financial system of a country
can be broadly discussed under three areas financial instruments
financial markets and financial intermediaries
it may be any country it may be for india it may be for any country but these are the
areas when we can discuss the financial system let's understand what are financial instruments
what are the financial instruments we talk about and how these financial instruments are relevant to the business
financial instruments are the assets for
a business or for any entity
these financial instruments will have economic value that's very important they'll have economic value
and these financial instruments are traded in the market it may be in the exchange or it may be in the over the
counter market it may be traded on unlisted or stock exchanges or it may be traded
in over the counter environment a financial instruments will have legal validity legal tender
that's the reason these are considered as instruments especially financial instruments
these instruments can be real or virtual it may be intangible asset or it may be a tangible
asset tangible instrument it may be
a long term instrument or it may be short-term instrument it may be a long-term instrument like share or it
may be a short term instrument like table a treasury bills you should buy reserve bank of india
right now what are the financial instruments we
talk about financial instruments may be equity shares
or debentures bonds
preference shares certificate of deposit mutual fund
table or receivables any of such instruments
but what we need to understand these instruments can be classified into two categories where short term and long
term anything that is invested any instrument that is traded for less than one year is a short term which beyond
that is a long term in a generic understanding right so debenture is traded for long term it's used for
5 years 10 years longer term bond right
dementia is long term bond is long term because it is traded
for more than one year preference shares long term certificate of deposit again it depends but considered as long term
mutual fund long term table short-term
receivables short term equity shares long term right so equity shares are traded equity
shares are issued to the shareholders and it will be maintained for longer duration
now the financial instruments can be viewed under two broad umbrella terms
money market and capital market money market is as i mentioned money market is for short term less than one
year so it may be table right it may be certificate of deposit
right it may be promissory notes commercial papers bank acceptance or repurchase agreements
capital market long term debt equity
or derivatives debt instruments are entitled to receive fixed interest equity holders are
entitled to receive dividend derivatives
again it's profits right so higher profits dividends when we say
derivative the derivative may be forward contract futures
options or swaps these are the common derivatives that are traded in the market
so these are capital market instruments so money market instruments capital market instruments
now financial markets we understood the financial instruments
that are traded in the market now what is financial markets
financial markets are the marketplaces where the people or the individuals
buy or sell the financial instruments so whatever the instruments we have discussed so far those instruments are
bought and sold in the market and this is the platform mark financial markets are the platform where we can buy or
sell the instruments what are the financial market that we
can see generally it may be a debt market where only debt instruments are traded
equity market where all equity chairs are traded primary market that's also called as ipo
right high people secondary market exchange credit right
so exchanges exchange traded otc over the counter market
cash market daily transactions right so daily the banks are borrowing
between the banks banks within the group will borrow from each other for short-term
requirements so commodities market where competitors are traded money market where all short-term
financial instruments are traded less than one year table certificate of deposit all these instruments are traded
in money market you cannot see these markets in isolation
in generally because many times these markets are overlapping
for example equity market secondary market primary market right and money market
these instruments are traded in a particular stock exchange right so this secondary instruments are traded in
stock exchange money market instruments are not traded in the in the stock market
they're not rated right they're available with the parties
so money market instruments for example table certificate of deposit and all those things
financial intermediaries so who are financial intermediaries financial intermediaries are the parties
who enable trading activities so they are the people who actually bring
buyers and sellers together they facilitate the trading activities for example the brokers
on stock exchange right so these brokers enable investors to trade or invest on
particular shares to buy or to sell and they are the intermediaries so who are the intermediaries generally
that you can see in the market it may be banks why bank is considered as intermediary
because they borrow from those who are having excess money they'll lend it to the people who are actually in need of
money so they come these two people together and they'll connect them
insurance companies pension funds mutual funds
investment banks stock markets and agents and brokers remember all these parties are regulated
banks are regulated by reserve bank of india insurance companies are regulated by
insurance authorities irda pension fund is also regulated by pension authorities
and mutual fund again it comes under cb investment banks regulated by cb stock markets regulated by sebi
agents and brokers definitely they are regulated but from sebby what is a b securities exchange
board of india it's a watchdog of capital market security for investments in business
now it's very important to understand the security how secure the investors are in business
there are various investors in the business there may be equity shareholders bond holders
there may be creditors there are various categories of investors to the business now the
question comes are all these people equally safe it's very important to understand not
all these people are safe and there are priorities for each of these categories of investors who are saved first when
there is something wrong with the business when the business is approaching bankruptcy
creditors bondholders preference shareholders and equity shareholders are common people common investors for a
business at the same time there are various other categories even as investors who actually invest in a
business now let us understand who is safe in the business and to what
extent they are safe what is the ranking of their investment safety well this we will understand with a
simple example it will be a very
funny and interesting example to understand who is safe in the business i hope this will help you understand who
is safe who is more safe in the business let us take this flight example
the flight is flying high in the sky and it is a very reputed a flight where
hundreds of passengers are traveling in this under different categories of seating arrangements
consider there is something wrong in the in the engine and the flight is at risk
right the flight is about to crash and pilots get to know that there is a
problem and uh they'll announce that there is a problem in the
in the flight and the passengers are expected to jump out of this flight with parachutes that are
provided at the exit door and remember there are only four categories of people who are
traveling in this flight first class business class
then economic class and coach plus okay and this is the exit door okay
and exit door is there this is exit door now
when there is some problem with the flight who will be saved first that's a
question is coach plus people allowed to exit the flight first
the answer is no because their seating arrangement is far behind to the exit door and those who are sitting close to
the exit door are supposed to be allowed to exit fast because they can quickly exit the flight and they can allow space
for business class people and then economic class people and coach plus otherwise there will be unwanted
juggling between these passengers and there will be some other problem later
right to avoid that situation first class people are allowed to exit
the flight first with the parachute and then the next class of people business class
people and economic class people and coach plus right
now let's say there is some problem with the flight the first class of people will
jump out of this flight first because they are sitting very close to the exit
door this is the situation with a very uh common situation where the flight is
going to crash or flight is going to have crash landing right now let us try to understand the
same example in business perspective consider this flight is a business flying high in the sky doing great and
it is doing fantastic right and the business is generating lot of profit and something goes wrong
something goes wrong and the business started declining and there are various categories of
investors to this particular business who are those investors loan holders
bondholders preference holders and
equity holders now let us consider the businesses at the
bankruptcy now that that business is going to crash who will be saved first
remember loan holders are the people who will be saved first okay debenture holders when
we say loan holders debenture holders are saved first they are allowed to exit the business with their stick
then the bondholders and then preference shareholders and then equity shareholders
this is the order in which they are saved
let us assume the loan holders bondholders and preference holders will get their stake get their money back
from the business and they'll exit the business if there is something left over will be
given to equity shareholders else equity shareholders will incur loss okay and that is the reason we say
equity is risky loans are less risky loan holders will receive fixed rate of interest no matter how the business is
doing equity shareholders receive dividend the profit based on the performance of the
company so when there is something wrong in the business loan holders save first then
bond holders and then preference holders and then equity shareholders
so here is the quick recap of what we have learned so far in this video finance is all about money
it talks about cash bank investments savings forecasting borrowing investing and
budgeting and there are various other aspects as well so what are the broad areas of finance
personal finance business finance public finance
financial management is an art on science of managing money to meet predefined objectives we have understood
why it is science and why it is an art we have understood what are the goals of financial management
profit maximization wealth maximization and improving market share
these are the three important goals of financial management there are so many other goals but
ultimately all other goals will boil down to these three important goals of financial
management then we have understood who are the stakeholders to the business we have
understood the stakeholders to the business may be internal stakeholders to the business or it may be external
stakeholders who are those internal stakeholders may be board of directors employees
right shareholders right they're the internal stakeholders that are business or the
external stakeholders creditors bondholders suppliers customers media right of society so these are all
external stakeholders to the business financial management we have understood the scope of financial management we've
discussed investing activities financing activities and dividend activities of financial management
so finance extends to these areas and we have understood the principle and
agents agent relationship agency theory so what is principal and agent relationship
it is an arrangement where one entity lawfully selects another person or an entity to act on behalf of
the principal so agent and principal financial instruments financial markets and financial
intermediaries are the constituents of financial system and lastly we have discussed how safe
the investments in business who faces higher risk and who has less risk in the business
so that's all in this video i hope you all enjoyed these videos thanks for watching
all the best welcome to the video on time value of money my name is bhavan kumar chandrapa
in this video we are going to understand the concept of time value of money we'll understand the relationship between time
and money and how inflation come in between time and money and it
will impact the value of your money and we will understand the compounding principle
conversion of present value of money into future value of money and we discuss about the discounting
principle that's conversion of future value of money into present value of money
and we will talk about rule 72 it's
how many years your money is going to take to double itself
so we'll talk about that and we'll talk about the perpetuity and growing perpetuity
let's start our discussion with the fundamental question what is
time value of money you must have heard this question so often
but understanding this concept requires certain
essentials like we need to understand the basics of money so let us try to understand this
concept with a simple real life example think about it let's say you're a manager you are
working in an organization your manager is so impressed about your performance and you wanted to give you
a bonus of rupees 10 000 but the manager gives you two options you either receive
10 000 rupees today or receive 10 000 a year later
so as a reasonable individual which option would you choose and why this is a very critical decision to be taken
because there are two options given to you and you have an opportunity to choose
any one of this now if you are in this position which option would you choose and why if you
are a reasonable investor you would definitely go for option one rather going to
option two there are three important reasons why you should be choosing option one instead of option two option
one is more practical compared to option two what is option one collect amount of rupees ten thousand today or option two
collect the amount of rupees ten thousand a year later you would choose option 1 the fundamental reason is
default risk why we talk about default risk in this context for example when your manager
says that i will give you 10 000 rupees bonus because you performed extremely well your manager promised it and now
let's say your manager is happy and after one month let's say you commit a serious mistake in your organization and
that is very damaging to your organization will your manager be able to give you the bonus of rupees 10 000
the answer is no because he's disappointed about your performance so there is a chances of
default risk from your manager if you choose option 2 collect the amount of rupees 10 000 a year later so that is
not an attractive option for you you should be going for option 1 because as we mentioned earlier the bird in the
hand is better than two in the bush so that is the reason you would choose option one reason two why you should be
going for option one there is an inflation risk that we are actually facing we all face
this inflation risk so what is inflation risk the value of money when we talk about
the appreciating assets and the depreciating assets you should be putting money into the
asset that depreciates over a period of time so the money is a depreciating asset
so the value of money depreciates over a period of time and why that happens because of
inflation effect okay so inflation will
take away the value of your money for example let's say the indian inflation rate right now is
five percent it's an average of five percent now when we say five percent the value
of your money depreciates over a period of time by five percent let's say one year let's
say you have this 10 000 rupees and you will keep it in the safety locker of your home
what will happen the value of your money depreciates even if you kept it safe in your locker the
value of money depreciates because the inflation will damage the value of your money so
to protect the value of your money what you need to do you have to take money right now and you
have to invest in the market at least for five percent
so that you can save the value of money by five percent
for example so in this case so let's say you have chosen option one and you have taken ten
thousand rupees from your manager right now and you will invest this money in the
market for five percent what will happen the first thing you are
going to save the value of your money let us assume you are not investing this money you are
not choosing this option one and you are going for option two what will happen
10 000 rupees that you are expecting to receive by end of this year will lose five percent
of its value because five percent is the inflation so five percent of ten thousand is five hundred so the ten
thousand rupees minus five hundred nine thousand five hundred so what money you're going to receive at the end of
this year is 9500 it's not 10 000 though you feel it is 10 000 rupees right in your pocket it
is not the actual value it is not the intrinsic value of your asset intrinsic value of your money so that is the
reason you should be going for option one you have to take this 10 000 now and you have to invest in the market at
least for five percent so that your money that is 10 000 rupees will be 10 000 at least at the end of this year the
third reason why you should be going for option one there is a reinvestment opportunity okay
so let's say the 10 000 rupees today you will invest in the market and the percentage of interest you are actually
planning is 10 so 10 is the interest you are actually going to earn and in the 10
5 of the value will be taken by inflation remaining five percent will be your
return so here by investing for ten percent you're not just protecting the value of
your money you are basically earning
excess return from your money okay so that is the whole idea why you should be choosing option one and not
the option two now
what we need to understand from this the rupee earned today will have more value than the rupee
that would be on tomorrow the rupees saved today
will have more value than the rupee that would be saved tomorrow the rupee
invested today is more valuable than the rupee that would be
invested tomorrow now the concept of time value of money can
be discussed under two broad categories discounting and compounding we generally talk about
time value of money under these two broad categories so what is
discounting basically discounting is also called as a future value of money
let's say your father has promised you to give 10 lakhs after 10 years now
you want to understand what is the worth of this 10 lakhs right now
my father promised 10 lakhs absolutely fine i know that 10 lakhs i'm going to receive but what is the worth of the 10
likes right now so discounting principle will help you calculate that and understand the intrinsic current worth
of your money the current worth of the 10 lakhs you're going to receive after 10 years
for example let's say you want to invest 1000 rupees every year and for 10
years you're going to invest 1 000 into 10 years it is 10 000 so after 10 years the total value of your money is 10 000
is what you're thinking but what is the actual value of your 10 000 after 10 years
so to find out answer for that question you need to use the compounding principle
the compounding principle will help you understand your value of your money after 10 years so
what we will do we will discount we'll apply time value of money principle to understand the current worth of your
money so this can be calculated using the equation
present value of money is equal to future value of money divided by 1 plus r power
n in this equation fb is nothing but it is future value r is discount rate n is
number of years so you can also call it as period
so let's take an example we'll apply this formula we'll understand how discounting it actually works in real
time let's take an hypothetical example let us assume that your reporting
manager is impressed with your performance the performance of the entire team
during the last quarter in order to encourage the team the management has decided to offer an
employment continuance incentive let us say the management of us incentive with three options the
management is giving alternative one receive one lakh at the end of three years so
this is the option given to you by your management alternative to receive
32 000 at the end of each year for the next three years alternative 3
receive rupees 36 000 at the end of first year 32 000 at the end of second year
and 28 000 at the end of third year you carefully
observe this in alternative one you are going to receive a lump sum of one lakh at the end of three years this one time
payment one time amount is going to give you but in the alternative two is going to give you a uniform cash flows of 32
000 for the next three years but in alternative 3 36 000 at the end of first year that is
one amount 32 000 at the end of second year and 28 000 at the end of third year so the cash flows are not uniform
right and consider the management gives the team a day time to decide the alternative that
they want to opt for so if you are part of this team
then which option would you choose and why so this is a very practical situation that
most of us will encounter let's try to understand how we can sort this problem let's understand what will happen in
case of alternative one so receive one lakh at the end of three
years now when we say one lakh remember this is a one-time payment and you can consider
this is a annuity right so one time payment you're going to receive now the present value
of single cash flow this is a present value of one time cash flow right one lakh is the one time cash flow at the
end of three years so to do this we can use present value principle present value equation present value is equal to
future value divided by 1 plus r power n so just apply this values future value is one lakh why it is future value we
don't have this money right now so we are going to receive this amount r is discount rate that is six point
five percent n is three years so one lakh divided by one plus 0.065 power 3. so
0.065 is nothing but 6.5 divided by 100 now power 3 so 3 is nothing but it is term
at the end of three years so what you're going to get is eighty-two thousand
seven eighty four point nine one that means the value of this one lakh is eighty two
thousand seven eighty four point nine one right now means today so if you are promised to give one lakh don't believe
that you are going to receive one lakh you are going to receive just 82 000 784.91 today that is the actual value of
your money so you should remember when manager said one lakh your manager is going to give you 82 784.91
and according to financial term he is mentioning one lakh it is not true he is going to give you this amount and what
you are going to receive is 1 lakh but the worth of this money is 82 784.91
so now we have understood how to calculate the present value of money using the formula
now let us understand how to use table values to calculate the present value of money because most of the time applying
formula may be quite challenging sometime it takes time right two calculations now you may be thinking
how to apply how to use this principle with the help of table so i'll show you how to use table this is this is called
present value interest factor table it is showing dollar we can use it for
rupee and the values are the same so in this case let's say it is six point five percent and this is for three years so
how to see the table value for this particular values now most of the tables come with one percent difference okay
it's one two three four five 6 7 8 9 10 like this so you will mostly get like this so what you need to do sometime you
will not be able to use this table you may have to calculate the numbers and some tables will give you
1.5 percent 2 percent two point five percent three percent three point five percent all
these values so we have another table this table will give you the values for three years and six point five percent
discount rate okay so three years and six point five percent so we can calculate for this uh values so this is
the table and you can find out how we can find out six point five percent and this is for
three years so the value is 0.827849 so this is the value so what you need to
do you have to use this number and you have to multiply this number with
so 1 lakh you can use 1 lakh and the table value so
you will get 82 784.91 now we need to understand another thing
in this context for example when we say this 0.827849 so how this value is calculated
so you must be wondering how this number is calculated so to understand this what you need to
do you need to apply the formula very complex the numbers are calculated with the simple example simple formula so
present value table will help you to calculate present value in few seconds
so now let's understand alternative 2. so what is the alternative 2 is given to you
receive 32 000 at the end of each year for the next three years
so we discussed we understood these are multiple even cash flows so thirty to
two thousand thirty two thousand thirty two thousand so three years we are going to receive
thirty two thousand now so what we need to do we need to apply
this present value formula and these are number of years year one two three and the second column is
a future value what is future value 32 000 is the future value for first year right 32 000 is the second year of
future value and 32 000 for the third year so if you look at the total of this 32 000 for the three years it is 96 000
but can we consider this 96 000 as your value of your money the question
is that but the answer is no because ninety six thousand is the amount you're
going to receive at the end of three years put together all three years cash flows but you have to apply discounting
principle discounting principle will use inflation you'll consider inflation and then you are going to get the result so
what you need to do 32 000 for 6.5 percent discount rate so if you apply this present value formula
you will get this number 30 thousand forty six point nine five
twenty eight thousand two one three for the second year twenty six thousand four nine one point
one seven for the third year if you total this it is going to be eighty four thousand seven fifty point
the value of your money if you receive in alternative 2 is going to be 84
751.12 remember the value of your 1 lakh is eighty four thousand seven eight seven fifty one point
one two today okay so this is a direct method of applying present value formula we can
also do this with the help of present value table so present value table will help you since this is a uniform cash
flow you can take the discount rate and you can calculate the table values so first year 6.5 percent
second year 6.5 percent third year six point five percent so six point five percent first year
okay so zero point nine three eight nine six seven zero point eight eight one zero
point eight two seven so you have to plug in these values in this area and then multiply that with
column b that is cash flow so 32 000 table value you will get this numbers
and this is going to be 84 751.12 so this is alternative 2. now let's understand alternative 3
so what is alternative 3 receive 36 000 at the end of first year
32 000 at the end of second year and 28 000 at the end of third year remember
this is not uniform cash flow so we are not getting us same cash flow for all three years it is different
now how to calculate this discounted value so consider
three years year one two three then cash flows thirty six thousand thirty two thousand twenty eight thousand
and then use the discounted rate six 6.5 percent for all three years and
you can multiply 32 000 with discounting rate 28 000 with the rate so you will get these values so first year 32 863.85
second year twenty eight thousand two one three point one zero and third year you will get twenty three
thousand one seventy nine point seven seven so remember these are the discounted cash flows so
you have taken inflation into consideration so what is the worth of these three cash
flows now 84 256.72 so now we have all three options right in front of you
this is the decision time for you which option do you think is attractive obviously the one the option which gives
you the maximum discounted value right so that is option
eighty four thousand seven fifty one point one two is the maximum out of three options so a reasonable individual
would choose alternative two against all these three options so that is how discounting principle will help you
understand the value of your money right now after applying discounting
principle now having understood discounting principle this is the time to understand
what is compounding so how to do compounding what is compounding
basically compounding is nothing but it is just trying to create
just trying to understand the future value of money you want to understand the value of your
money on a specified future date you have some amount right now and you don't know what is the value of that money on
a specified future date let's say 5 years 10 years 15 years or 20 years down the line the compounding principle
will help you understand the value of your money on a specified future date basically
compounding is conversion of present value of money to
future value of money compounding refers to an increasing value of an asset due to the interest
earned on both principle and accumulated interest so compounding will help you understand
your future value of money so here is an equation to understand the compounding principle a future value of money is
equal to present value of money into 1 plus r
to the power of n so in this future value fv is future value
pv is present value r is discount rate and n is number of years you can also use
future value table and you can consume the table values to calculate the compounding
values so here future value of n is equal to present value into future value interest
factor annuity so r is discount rate n is number of year so let's take an example to understand
compounding principle better so what is the future value of 1000 deposited for three years with the financial
institution offering eight percent return per year so in this example
the present value is thousand the discount rate is eight percent that's zero point zero
eight percent eight percent divided by 100 and n is equal to 3 years so number of years 3. so just plug in the values
to the formula so future value of n is present value 1000 into 1 plus 0.08
to the power of 3 so the value will be 1260.
there is an alternative method to calculate compounded value you can use future value interest factor annuity
so you can take table value so future value interest vector annuity so in this case
it is eight percent discount rate number of years three
so you have to see future value table for three years for eight percent so you
have to take that value and you have to multiply with one thousand so the value of compounded amount is going to be
one thousand hundred so that is the value you are going to
earn now how to see this value
in the table right you can refer the same table a future value interest factor right so you have to see eight
percent and three years so you must be saying one point two five nine
seven so when you round this nine it will become one point two six okay so one point two six into 1000 so 1260.
so this is how you can calculate the compound value of your money let's take another example
to understand compounding better let us consider that you are a popular financial consultant in bengaluru
a customer come to you for a financial advice you are thinking about recommending your
client to invest in gold that costs 85 000 rupees and you're certain that
next year the gold value will be worth
91 000 and assures you 6 000 gain so 85 000 rupees is your investment and you're going to get 91 000 rupees the
difference is six thousand let's say there is one bank in the same locality and the bank is giving you a ten percent
return should the client undertake investment in gold or you should go for the bank
deposit where you'll get 10 return so let's calculate that which option is better for your investor
so in this case the present value of your money is that 85 000 is going to invest bank is giving 10 return number
of years is one year so at the end of one year i want to understand what is the worth of
this particular investment so we'll approach future value formula future value is
equal to present value into 1 plus r power n so 85 000 1 plus r
0.1 r is discounted 10 divided by 100 so 0.1 so
power 1. so it is going to be 93 500
okay so if your investor deposit money in the bank he is going to earn so 93 500 from the bank but if we invest in
the gold what is the amount is going to get 91 000 so 93 000 simple mathematics 93 500 is
bigger than 91 000 you should be suggesting your client that go for bank deposit and don't go
for investing in gold now
let us understand rule 72 you must have heard rule 72 everywhere
like if you keep money in the bank and you will get the double of your amount from the bank so that is a magic formula
that we often speak is rule 72 so rule 72 help you understand how far you have to wait to
see your money doubling in the bank it is not doubling overnight it will take a certain period to double so that is
rule 72 so rule 72 help you understand how much time
your money will take to become double in your account this rule number 72 can be applied to
anything that grows exponentially if you're talking about money you can apply to your money because it grows
over a period of time so we can apply to that you can apply to gdp gross domestic product of a country
can be calculated using 72 and inflation so you can also consider this formula to calculate what
is the growth of inflation in the specified future date so rule 72 helps you basically
rule 72 why it is rule 72 rule 72 is basically is this is the time it will take for your money to double or
anything to double which is growing exponentially so 72 is calculated using the
exponential value the standard exponential value 2.7182 so that is the base for the calculation
of 72 and you need not look at log normal distribution table to calculate this it is already calculated this is a
constant value so 2.7182 there are variations you can see to rule number 72 there is 69 which is used for
the calculation of interest rates 69 70 72 some cases you can also see
69.3 also used for understanding how much time your money will take to become
double but 72 is the most popular very useful
rule that will help you understand the value of your money on a specified fluid when the money is going to double at
what rate so we use 72 so you also i suggest you to go for 72. so for example
suppose you want to invest 1 lakh today at the compounded annual interest rate 8 percent how long
will it take for you your money to become double simple
direct formula years to double is equal to 72 divided by interest rate so
72 is the same value you're taking and interest rate let's say the prevailing interest rate is
8 so divide 72 divided by 8 you're going to get years to double so your money
will take nine years to become double in your bank account
when you put fd fix deposit in your bank they take seven years eight years nine years
to double your money on what basis they have done it they have done it based on rule 72
so nine years will be the required time you have to wait for nine years to see your money
doubling you need to approach rule number 72 very carefully
you have to understand the hidden meaning of what is years to double
for example when we say nine years your money takes to become double that means in nine years your money is losing 50
percent of its value virtually what you're going to get at the end of
nine years this is after offsetting the inflation effect so that is the value you are going to
get that one lakh will become two lakhs in nine years in nine years the actual value of two lakhs will be one lakh
that is a hidden principle behind doubling curve so the compounding principle
now we will talk about perpetuity you must have heard perpetuity the quite common
term when it comes to retirement planning
so we talk about perpetuity to understand how we are going to receive cash flows after a specified future date
for example let's say i am going to retire at
so and so here let's say 2050 so up to 2050 i am going to save certain amount i'm going to deposit
my money in the bank account or in an investment vehicle and after
a specified duration how i'm going to receive my cash flows after a specified
period of time i'm going to stop investing in that particular vehicle and i'm expecting cash flows from that
investment right so i want to understand perpetuity how far i'm going to get money and at what rate i'm going to
earn returns after a specified period of time right so that's a the whole idea behind perpetuity so perpetuity is
basically refers to the constant stream of cash flows with no end so that ends only when the person
finish his journey right so like after retirement let's say 60 years after a person retires and then till the end of
his life he'll keep receiving the cash loss but there is no definite period when he is going to stop receiving the
cash flows so it is perpetual indefinite the holder of this financial instrument entitled to receive
the interest payments forever and that is indefinite there is no specified future rate when the cash price are
going to stop have you heard of a retired person who is going to stop receiving his cash flows
it is no right so that is indefinite these indefinite series of cash flows
can have a finite present value though we say we are going to receive
infinite cash flows we have time value for those cash flows so we
have to time those cash flows it is not that every year if i am going to receive 10 000 rupees it doesn't mean that i'm
going to have 10 000 rupees every year it is going to be 10 000 forever right so the value of the 10 000 changes that
depreciates over a period of time so the perpetuity principle helps you understand the value of those cash flows
that you are going to receive after specified period of time so here the formula to calculate the
perpetuity perpetual value of your money so present value of perpetuity is equal to amount divided by r
amount is the cash flow you're going to receive after a specified period of time and r is the
interest rate you're going to receive after a specified period of time at what rate you're going to receive the cash
flows so that is perpetuity let's understand the concept of
perpetuity with a simple example calculate the present value on 31st december 2021
of perpetuity paying 10 000 at the end of each month starting from 1st december 2021.
the monthly discount rate is seven percent so what is seven percent it is the discount rate at which
we are receiving the cash flow so in this problem the periodic payment is nothing but it
is amount is ten thousand discount rate is 0.07 that is 7 present value
of your cash flow is 10 000 divided by 0.07 that is amount divided by discount rate
so 10 000 divided by 0.07 it is going to be 1 lakh 42
857. so that means the perpetual cash flows you are going to receive after a
specified period of time the discounted value of those cash flows is 1 lakh 42
857. though you receive 10 000 rupees every month
for indefinite period of time we can calculate the present value of those cash flows for indefinite period of time
the amount is 1 lakh 42 857. now adding to perpetuity
let us say in this case we have seen the perpetual cash flows are constant that was 10 000. in a
real-world scenario it is hard to imagine that the cash flows for the future are going to be
same the discount rate is going to be the same the cash flows are going to be the same
because these cash flows and discount rates are influenced by
several micro economic factors so when these factors are influenced by
external environment definitely the perpetual cash flows we are expecting will also change
the cash flows we are expecting will also change the discount rate we are talking about is also going to change
so we need to understand growing perpetuity how
the cash flows will grow perpetually imagining cash flows will remain stagnant for indefinite period of time
is an economic assumption which is necessary for the understanding of the principles but
in the real world the discount rates the cash flows will be influenced by various macroeconomic factors that needs to be
discounted when we calculate the growing perpetuity so let's consider an example
what is the value of promise to receive ten thousand next year
growing by two percent forever the cash flows are expected to grow by two percent ten thousand two percent
next year again plus two percent so it will grow gradually so we need to understand what is the
perpetuity that going to grow right and that is under the assumption that the interest
rate is going to be eight percent per year so when you need to assume that the perpetuity is going to grow for a period
of time you have to apply the growing perpetuity formula
amount divided by discount rate minus
growth that is 10 000 divided by
0.08 minus zero two
the result is one lakh sixty six thousand six hundred and sixty seven what it refers
the value of your growing perpetuity will be one lakh sixty six thousand hundred 667
after your tenure that when you are going to start receiving the cash flows so that is
growing perpetuity here is a quick recap of what we have learned so far
the value of money depreciates over a period of time due to inflation effect compounding refers to conversion of
present value of money to future value of money discounting refers to
conversion of future value of money to present value of money the rupee earned today
will have more value than the money that would be on tomorrow the rupees saved today
will have more value than the money that would be saved tomorrow the rupee investor today
will have more value than the money that would be invested tomorrow why because of inflation effect
we also talked about perpetuity right we perpetuity refers to a constant stream of cash flows with no
end and we have applied time value principle to perpetual cash flows and we have understood the growing
perpetuity growing perpetuity refers to a cash flow that is not only expected to be received
for indefinite period of time but also grow with the same rate of growth forever
thank you so before moving on let's talk about our learning objectives so we'll start off
by knowing what exactly are financial markets what is the need of financial markets and also why are financial
markets important then we'll know about the types various types of financial markets we'll start off by knowing what
is a stock market what is a bond market what are foreign currency exchange what is a commodity market what is a
cryptocurrency market that is in hype these days and also we'll be talking about the most riskiest part of the
market called the derivative market so we'll start off by knowing what exactly are financial markets so we can consider
financial markets as a marketplace or a bazaar right you we go to various supermarkets a supermarket has various
components like we have groceries we have vegetables we have fruits we have various cleaning items and all of this
is in particular one place right but similar to this we have financial markets so all the equities bonds
securities currencies are traded at one particular place called the financial markets so basically how you
buy a particular product in a grocery store or something like that in a financial market you exchange money
money is exchanging hands and it is circulated from one individual to the other or one individual to an
organization now selling or buying financial assets takes place between two major parties
one is called the buyer the second is called the seller so we start off by knowing what are the
different types of financial markets so we can assume a financial market as a house
and there are various key elements to the to that house the first one is called the stock market
the second is called a cryptocurrency market the third is called a forex market which we often refer to as
foreign exchange then it is derivative market and also commodity market various
livestock various agricultural products are traded on commodity markets so we'll next know about what exactly is the
stock market so stock market is a place where shares of publicly traded companies are bought and sold so the
buying and selling leads to a fluctuation in prices it can be on the positive side it can be on the negative
side now the companies are registered at this particular place called exchanges we
know about that going forward where people buy and sell so in india we have two major exchanges called the
national stock exchange or nse or the bombay stock exchange or bse so there's a very good history of how the stock
market came into picture so it was around the year 1600s so the world was not explored much at that time the maps
were not drawn at that time so in order to explore the world the ships were sent out from the harbours to various parts
of the world so in order to maintain these ships it was a very heavy cost that used to be uh that used to come up
so the companies individually cannot have all the money put in for the ships to go
across the world so in that case they thought that we'd take the money from uh various common people so that they can
explore the world and also incur and take care of the expenses that have been incurred so what was that that for a
common man how would a common man gain profit out of it so in that case they thought that when these ships go
and find new places all the treasury all the gold that they find they will distribute that among the
people who gave them the money in the first place so this is how stock market came into picture now the investors
purchase these shares and allow the company to raise money to grow its business now every company in order to
grow needs a capital expenditure we call it capex so we every uh so these capex is required to you know enhance the
company to take it forward for the for them to move forward so the stock market does come with a lot of risk but with
the right investment strategies it can be done safely with minimum risk so what used to happen currently in the digital
world is that everything is on just a click of a button so we can buy sell all the shares with a click of a button but
in the 1900s it used to be physically so if you are you are living in the places where beyond bombay stock exchange was
there or national stock exchange were there only then you can physically go out and hand out the slips right of
buy and purchase of the shares but now in this era we can do it just with a click of a button so we'll understand
what exactly is a share now we can consider a share as a small part of ownership in a financial asset or a
business entity so for example you are a company and you plan to raise 50 lakhs right so you divide those 50 lakhs into
small chunks of shares with a small value and distributed among the people let's take an example as we can see that
a company called x y and z right let's take an example a company x y and z so now it needs to raise a sum of around 50
lakhs so in order to do that what it would it can do is distribute those 50 lakhs into 5 lakh
shares with 10 rupees per share this is not a fixed value it depends on the company what they want to do they
can also make it as let's say so the company don't always need to have 10 rupee as uh 10 rupee per share they
can also distribute it as let's say 50 lakh into one rupee per share one rupee per share we can also do that
now what happens is that the company divides his total capital into small chunks called the shares which is used
to raise money again but majority of these shares are kept with the promoters of the company or the uh
the top brass of the of the business the reason is that the main decision-making body is the board right so they need to
have majority of the shares so that they can have control over the particular entity so this is why minority of the
shares are let out in in stock exchanges for common man or the retail investors to purchase next come
is what exactly is a stock exchange now you may have heard a lot of lot of times these word stock exchange come into
picture right so what exactly is a stock exchange we can consider it as a building or maybe a mall in which
different types of companies are registered there are kept there for the common man or the retail investors to
purchase so in india stock exchange are a very big part of it there are two stockings exchanges called the national
stock exchange or the bombay stock exchange so in national stock exchange around 1700 companies are registered and
in bombay stock exchange almost 5400 companies are registered now in order to know the growth of uh the india
basically to know the growth of how these companies are doing we have different indexes which is for national
stock exchange it is uh it is called nifty which comprises of 50 of the top companies and their growth can be
measured looking at how they are performing on day-to-day basis while all the on the other hand bombay stock
exchange has its index called as sensex which comprise of top 30 companies and you can also know what type of growth is
happening by looking at their graphs so next we'll talk about how does the stock market work what is the theory behind it
how does the prices fluctuate how as you retail investors can invest your money so
in general the main governing body of stock market is called as sebi which is called security and exchange board of
india so that regulates the entire markets how do the markets perform what is the thought process behind you know
each company registering itself and if they are not any you know male practices that are happening so if you want to
invest in a company xyz right you cannot just go right there and ask that okay give me xyz number of shares you need to
go go through a entity called as stock brokers so these are the people who have
registered accounts in the in the exchanges though these are the people who know how the markets work the other
people who have the right to invest in a particular company buy your money so they have the right to do so so
we as retail investors right we have we have to make apart from our saving banks account we have a savings bank account
right that we all use right apart from it we need to open one more account which is called as a demet account so
demet account is is the particular place in which you can trade into securities we call it securities or equity markets
so you need to open a payment account now debent account will have a particular account attached
to it called as a trading account so all of your buying and selling will happen in your trading account and
through this trading account whatever the loss that you incur whatever the profit you gain will be transferred to
your debt account now this trading account is linked to your broker's account so
when you when you ever trade in any particular company or any particular stock these brokers will pass on your
order to that particular company in the exchange and they will give you a confirmation that yes your your
particular order is complete and then you will receive it in t plus two days so india follows a t plus two day
settlement period so if you buy today after two days you will receive that particular stock in your deemed account
so uh the brokers are just the medium so your stocks are stored in a entity called cbsn which is central depository
securities limited our nsdl so these are the two things they are government owned and they're the companies in which your
stocks are stored next we talk about what exactly is a bond market now bond market is also known as a fixed income
market now this type of markets are not very volatile these are safe entities right this is also called as a safe
investors heaven so bond markets you usually don't have a lot of fluctuations in prices
and also they are considered as a loan to a government company organizations by the people so we lend out our money to
these organizations or government so that they can give us an interest on the payment right so so governments and
business entities they issue bonds to raise capital now what is this capital needed for for example if a
company wants to establish another businesses in another country so for that massive amount of capital is
required now most of the companies don't have that kind of money and if they go to the banks and ask them the money they
would probably reject their own loan requirement stating that it is too high for them to give it so in that case what
these companies do they roll out bonds which guarantees the particular investor or the people that when you are giving
like let's say 10 000 rupees you will get additional 10 interest in next four years or five
years so this is how the bond entity works now investors who buy these bonds get regular fixed payments for a
specified duration right it is similar to what we called as a fixed deposit that you and i everyone would know that
how it works it's similar to that now bond market is less volatile as has been already mentioned in the stock market
there are still certain concerns about the bond market that i will be talking about so there are essentially three
types of uh bonds that exist number one is called the government bond second is called the corporate bond and the third
are the best known ones called the municipal bonds so what exactly happens repeat so what exactly happened in the
government bond so the federal government issued the government wants to raise the money for various
developments that might be happening like let's say big infrastructure you need to
make express highways you need to make large complexes you need to make uh you know bridges you need you need to lay
down the railway line so all these things require massive amount of capital so these government issue
bonds there can be one more reason that i would not be taking up into deep consideration that is to reduce the
liquidity in the market now just in case of what how covered happened a lot of money was printed by the government and
set out in the in the in the system in the cash system of
india so what this leads to rise in inflation prices inflation is at its all-time high so to reduce this kind of
inflations also government use you know to roll out bonds so that they can reduce the liquidity in the market now
second is that these bonds attract a lot of investors right government bond because it is a central government that
gives out these bonds so the risk of default risk of them not paying you back is very less and the other reason for
issuing government body bonds is to minimize liquidity as i already mentioned and also these bonds act as a
sovereign one we also called in sovereign bond depending on which country or which you are in india you
will in india you would call it as a government bond in america you would call it as a sovereign bond so it
depends on a lot of uh areas as well from where you belong but also these bonds are the most safest type of
investment considered they don't generally have a lot of you know interest rates they would probably give
you a maximum of around six percent of interest on your investments but since it is safe so you are guaranteed that
six percent will you will receive it at the end next comes next comes is corporate bonds
now corporate bonds are issued by big uh big business entities or small business and entities to expand their
operational activities throughout the world now they are
there's a term which is used is called as capex which is called capital
expenditure so they need to make a proper plan where they are investing the money that they are getting after
issuing those bonds so corporate bonds are usually very long-term instruments and so their their maturity comes from
one year to let's say five years so there are two types of corporate bonds one that are issued by very big
organizations like let's say reliance or tata that are more trusted ones right you you will be more than happy to give
your money in exchange of an extra interest but also then there are some companies that are not very
known they are small capital companies and they also roll out their bonds so what would happen is that they would
have a higher risk of defaulting so the first type is called as investment grade bond so investment grade bonds are very
high quality bonds and are more oftenly for fundamentally strong companies as i mentioned like reliance or data and they
also have a lower uh risk of defaults but also lower interest rate so their interest rate would be very less
let's say four to six percent at max so this would be interested of a corporate bond of a big
company second we call it a high yield or junk ponds now these are issued by relatively less known companies and
their risk of default is very high they could probably you know run away with your money if they want
and this is a very high type high risk type of investment but also since it is a very high risk so you also get high
rewards out of it so their interest rate would be somewhat between seven to ten percent at max so these types of uh
investments are called as a junk bonds or high yield points next is called municipal bonds now
municipal bonds are generally considered as a tax saving option or a tax saving bonds because
you are not liable to pay any taxes on these types of bonds but they are less common
because they are not easily rolled out because it's more of a municipal thing more of a locality thing so if uh a
small government owned entities want to open a park let's say you know build a park build a statue build a flagpole or
something and they need investments for that then they issue these kinds of bonds which have a very less you know
they have a very less interest rate they are not very attractive so but they are also called a stable investment to put
your money in the investments would repeat the interest rate would probably be around two percent but still it is
considered a very common type or or more stable type of investment so next we will talk about what exactly are forex
markets so forex market stands basically trading of currencies right you always see in news that uh
there are always news about one dollar is equal to how much rupees the dollar has taken a dive the dollar has
increased against uh in inr indian rupees so all these things how do they come to know how what is the
fluctuations that are happening so that all is done through forex market forex market involves you know buying of one
currency and selling of another currency and it involves buying and selling of currencies so the profits
are booked by you know buying and selling and predicting the direction in which these currencies are likely to
take in future so it is not necessary that today you buy the currency and you can predict it right now you can also
take a bet on next two to three months we call it futures so you can also take a bet on the future price and and trade
it today itself so the forex trading gives a very high rate of interest but it also comes at a very higher risk you
can lose all of all of your money at one once as well and you can also gain a lot of money at once the forex market has
two major components called the inter bank market and the overall over-the-counter market now in inter
bank market what exactly happens is that large bank trade currencies for their balance sheet adjustment now these banks
are basically investment banks or of big banks like goldman sachs or jp morgan morgan
stanley so all these banks they use you know to trade currencies for the adjustments in their balance sheet right
they need to make their balance sheets uh good so that the investors look at in a very positive way and they don't look
at the negatives of it and the second part is over the counter market which is for you and me like retail investors you
can uh trade in those currencies through brokers and online platforms online some of the banks have their online platform
or general any companies that are in the brokerage form they can also do these things so the forex markets are
predominantly divided into three major parts one is called the spot forex market the second is called a forward
foreign forex market and the third is called a future forex market so we'll take a deep look into each one of it so
the first one is called a spot forex market now the spot forex market is an immediate exchange of currencies between
the buyers and the sellers at a current exchange rate so whatever is happening throughout the day that will you know
start in the morning and in the afternoon so it does not have a leap over into two
three or four days it's the current day the current scenario and most of the trades right their deliverables are in
that particular day itself it is not prolonged to you know next week or long most of the trades and sport markets are
by bank dealers speculators and brokers so all the major trades in the sport spot markets are done by major
investment banks major you know major dealers major brokers and most of the individual and retail investors stay
away from the spot type of markets so big investment banks as i already mentioned make up the large part of
spot forex trades next comes this forward forex market so in forward forex market what exactly happens is that two
parties agree to trade the currency for a fixed price in in future so it is not uh not today not tomorrow so it is
basically one or two months in advance so they can actually speculate whether the currency will go down whether the
currency will go up so they take a bit at a number that is in future right so now this involves a lot of risk as i
already mentioned if you don't meet up to the exact you know price that you are uh you are putting your money in you may
end up losing a large chunk of money that is exponential loss right so the next is the two
parties uh can be uh either governments individuals or companies it is open to all and they are generally not heavily
traded uh hence they are not liquid so the volumes of trades in these this type of
forward markets is less because it is on a very high risk level
next comes this future forex market so they are similar to the forward market but in uh
in the in future forex market it is mostly traded in centralized trading markets like you know uh in nfc bsc or
you can you can actually make your account on these brokers and you can trade it
yourself they are highly liquid because since it is on the centralized trading markets it does not involve an agreement
between the two parties therefore so it has more volumes and hence highly liquid so commodity markets the first question
that comes to our brain is what exactly are these communities now commodities is mainly natural resources that can be
mined or they can be like commodities like agricultural products or livestocks so what exactly happens is
that we bet on various energy spices or crude industry so according to how much volumes that
have been extracted for example how much gold is extracted or what are the oil prices that are you know currently
circulating within the world we take a bit on these prices and we invest in this so if we think that the prices will
go high in the coming future we buy that particular commodity so that it will have a greater gains for us so basically
the community markets are divided into two major categories called the soft commodities and the heart commodities so
hard communities are natural resources that are mined right it requires physical digging of a particular land to
extract it so these are like uh rear earth metals like you know gold silver or it is aluminium nickel or oil
that is extracted by you know it's a complex process to you know dig out these things so that is called as hard
commodities then comes the soft commodities now soft commodities include agricultural
products livestock like agricultural products like paddy wheat coffee cotton you name
it most of the things that are directly grown on land there probably comes under
under a commodity market and also livestock like pork so all these communities are also traded
like forex currencies so they have spot futures and forward similarly commodities also have what forex and
forwards so these commodity markets are not a new thing so around in 1600s as well they were about you they used to
happen most of the trades through water system so these commodities were traded in exchange of you know spices or any
other things were exchanged for that matter and they were also forward market then so if
you have failed to pay a particular price for that particular commodity you will be probably giving out the things
that you grow in the coming future so this is not a new concept the commodity market started way back around 200 years
ago so this existed back then also so next we will talk about what exactly are cryptocurrencies so this is the most
hyped up type of markets that we all know all the millennials and everyone who are in their 20s know about these
markets because of the hype it has gained over the past decade now cryptocurrencies are sort of digital
currency which is decentralized in nature so you don't have any intimate intermediary governing institute to look
after it there are no regulations in cryptocurrencies which is why it is considered diversified type of
cryptocurrency markets now every transaction that ever exists is on an open ledger right which is accessible to
anyone so what would happen is that in a centralized organization if it is governing a particular thing so most of
the things you and i would not be aware about so that is the case why cryptocurrencies were born so what
happened in the 2007 or 2008 uh market crash so at that time all the banks they gave out bad loans we called it the
housing bubble right most of the banks gave out you know bad loans to people and they could not repay the loans hence
most of the investors were the money just in their banks lost a lot of money right so in that case there was a
pseudonymous person called satoshi nakamoto who discovered bitcoin right he wrote in an academic paper that
the currencies should be decentralized in nature and everyone should know what exactly is happening so ever every
transaction that is made in a corrupt you know cryptocurrency world is on a public ledger which is accessible to
everyone now these cryptocurrencies they work with a particular technology called the blockchain technology now so every
transaction that is taking place is is almost impossible to change and hard to fake so which is why it becomes more
trusted with people like you and me that everything is is decentralized in nature everything is open it is transparent and
so not within one particular organization now crypto currencies they guarantee the value of
transparency hence it is more trusted by you and i next is derivative market next we will
talk about derivative market now the derivative markets are a very high volatile markets in which you have
instruments called the forwards futures and options now these are based on an underlying asset of value for example if
you have a major stock let's say the line stock or a data stock so
it would have a very large value that most of us wouldn't be able to afford right so they have a certain section
called an underlying asset so it's like a small kid to that parent company which you can invest in quite cheap money
right but that would not be of a particular day or a particular uh you know particular time it would be in a
future in a forward instrument in in about two or three months ahead of time now these instruments you can invest
your money in but they are very volatile like they can give you exponential losses as well as exponential gains so i
would not deep dive into what exactly our derivative market because it is out of the scope of this particular course
but i will tell you that they are highly leveraged elements and they have a very high risk potential they are again of
three major types called the forward contact the future contracts and the options contract okay so let's look at
what we have learned so far so we have learned what exactly are financial markets why are financial markets
important then we learned about what exactly is stock market how does the stock market work then we discussed
about the different types of bonds and the bond market like the government bonds corporate bonds municipal ones and
also looked at what exactly are derivative markets then so we also learned the way in which the currency is
traded uh what are the different methods in which the currency is traded and at the end we also discuss about the
commodity markets and also the cryptocurrency markets which are in higher uptrend and are the more hyped
about in the end we discussed about the what are commodity markets and also what are cryptocurrency markets why are
cryptocurrencies so hyped up market what is the benefit of cryptocurrencies and also
why does cryptocurrency have such high influence on the young generation these days so all these things we learned in
this course i hope you had a very knowledgeable session for more such videos stay tuned to great learning
before moving on let's talk about some of our learning objectives what is stock market what are the different terms and
terminologies that are used in stock market now the second point that comes into picture is knowing what exactly is
share how are shares rolled out in the stock market what is the process involved in it then we'll talk about the
two major stock exchanges in india where companies are bought and sold that is the national stock exchange and the
bombay stock exchange moving forward we will know the basics of share market what does that mean that means the
common jargons that are used in stock market that we commonly hear when we turn on the television or a business
channel or a business newspaper for that matter then we'll know about the process in which these companies are listed on
stock exchange which is called as the initial public offering we'll know that in a greater depth moving forward we
know what type of investor are you are you a trader or your investor what is the difference between the two and what
or what other type of trader are you so we'll talk all about that in this particular session then we'll know about
how are companies fundamentally analyzed what is the thought process behind that what are the key components that you
need to know to analyze a particular company then we'll talk about certain questions that keep coming up when we
talk about shared market so all that thing is included in this particular course so so make sure that you have
your notebook and pen in hand because this session is going to be a knowledge packed session so without any further
due let's get started now before starting to know what exactly is stock market i would like to ask you one
simple question i would like to ask you one question do you know which was the first ever company that got listed in
the stock exchange it has a very significant history attached to it but stay tuned till the
end of this module because i'm going to give you the answer at the end so let's get started by knowing what exactly is
stock market now when we talk about stock market it is generally the place where publicly traded companies are
bought and sold and when i mention the word publicly traded it does not mean that the government is controlling these
companies it's not a public sector company it generally means that a private
company is now open to the investments by the general public which is why it is called as publicly traded companies in
which the investors like you and me which we often call as retail investors can put our money in in order to expect
a good returns out of it now we can address stock market as a mall right as a market place just like how mall has
different shops of different brands similar to that a financial marketplace or the stock market has different
brands as companies in which retail investors like you and me can go and pick and choose which company you
want to put your money in right in order to gain hefty returns at the end these companies can be bought and sold into
two such exchanges in india there are many more but two prominent ones are the national stock exchange and the bombay
stock exchange now the investors purchase these shares which allows the company to grow its business i'll just
give you a hypothetical example let's say that you are starting your own company right so you would have very
little capital attached to you but you would have the majority part of the company let's say you are owning 100 of
the company but you don't have that much funds right so you would be open to investments from other people so these
other people would demand a percentage of your company let's say five percent or six percent right which is called as
initial series funding so it is series a series b series c series d and many more series of funding in exchange for the
little ownership that you would grant them of your company now what would happen is that there would be a certain
stage in your company when you want to grow your business at an exponential level but you don't have that much
funding attached to it then what would be the way out in that case you would list your particular company in a stock
exchange in order to get more money or more funds from the retail investors in return of a
part ownership of your company right in this way a company gets his funds to invest its money in this way
the company generates more funds from the general public in order to meet their capex
requirements now what is capex it means capital expenditure that is a plan that the companies stock out for their future
expansion right or if they want to get into another country they want to you know start a new venture out of it or a
new entity out of it this is how they do it now we have often heard our parents or our colleagues tell us that you know
what stock market is a very dangerous thing it is a thing that you should not put your money in it is a very risky
affair we can all agree to that we have heard it from someone or the other in our lives right so if it was such a
dangerous thing it was a thing that nobody should touch why hasn't the central government or the reserve bank
of india already banned such thing it has some interesting thing attached to it right it has something that will
improve our life eventually that is why they have still continued stock markets in india right to move the global
economy forward now this very question that what is the need to invest keeps buzzing us all day so i will give you a
very simple example for it but before that i often get reminded about the one particular quote from the legendary
investor warren buffett if you can't figure out to make money while you sleep you would have to work
each day of your life now with that thought in mind i would like to say that by investing you can you know deal with
unavoidable situations like rising living cost now if you are just a fresher out of college if you are just
looking for a job you would know that shifting to another city or shifting to a place outside home is a very very
expensive thing now in order to deal with that now this would be a major problem right now in order to you know
use that you would have your savings you would save let's say 20 000 a month or let's say 10 000 a month now
what do you think that 10 000 will remain of the same value as it is today in the next five years
no right the reason is one particular thing called inflation now inflation is something that we can't control this is
something that the global economy controls or the policies of the government control now what would happen
if you would have noticed that prices of everything post-covered have dramatically risen and the reason for
that is the low interest rate which leads to higher inflation rates which is why it becomes increasingly important
for us to know that the money that we are earning right now the money that we are saving right now in our bank
accounts is not sufficient to sustain a life going forward we would need to put our money into certain investment
instruments which we will be talking about in greater depth going forward now by investing you can hope to have a
larger sum of money at the conclusion of at your retirement age or something to fund your after work life right so that
is also one of the most important reasons to invest now people want to be financially protected right you don't
want to have emergency situations in which you are out of money which is also the reason why you want to put your
money in certain instruments like equity stocks or mutual funds or you know debt funds we will talk about that going
forward now apart from it we also have certain goals and ambitions in life we also want a fancy car we want a fancy
house to live in right to fund all of these things it is possible in a minimum income if you know how to put your money
at the right place at the right time right so all these are major reasons for you to invest in the
stock market no doubt that it is very very risky it is a place in which you need to have a
lot of knowledge to get into but still you can make a lot of money out of it as well
all right now let's talk about the different types of financial elements or we can say financial markets that are
present in the world right so we'll start with knowing what is stock market so the first type of market is called
the stock market now since this particular course is based on stock market i'll tell you about it in a
greater depth going forward but you know about the other markets is also an important thing so i'll give you a brief
idea of what type of other markets are present right the second type is the bond market now bond market includes
retail investors like you and me giving our money to the government or certain corporations
in return they give you a particular certificate stating that you have invested x y z amount in particular
government or the corporations in return of a particular interest amount now that interest amount can be varying it can be
from as low as 3 percent to as high as 10 but that depends on the time and also on
the interest rates so bond market why would people invest their money in bond market because it is
relatively less riskier than the stock market so people tend to minimize their risk when they buy these bonds right the
next type of market is called the commodity market now commodity market involves the buying and selling of you
know agricultural goods or certain things that can be mined like gold and silver right so this is called
as a commodity market now the commodity market is divided into two components the one is called hard commodities and
the second is called soft commodities now hard commodities involves things that can be extracted and mined like
gold silver rubber etc right soft commodities on the other hand includes agricultural goods and livestock right
like barley rice and all that stuff right so the trading of all these things are comes under commodity markets then
comes derivative market now derived a market is one of the most riskiest type of market that ever exists so in this
particular market what happens is that you are buying an underlining asset of a particular company right which is called
futures and options right so in futures what what exactly happens in derivative market is you basically buying an
underlying asset a small part of the original share but in future so let's say you are buying for a
particular price two months in advance so that is called as derivative market i'll not get get into too much depth
about what derivative market is because it is a subject on its own to give you a brief idea this type of
market is very very risky in which you can lose all the money at once if you have heard stories when people say
people losing all their money this is the reason why they lose a lot of money which is derivative market at the end we
talk about what are cryptocurrency markets now cryptocurrency markets we all know are in a lot of hype these days
right so this was involved buying and selling of cryptocurrencies like bitcoin or you have other type like dodgy coins
and all so all the meme coins that are coming into picture all the coins that already exist like the bitcoin so all
these coins are daily sold and bought so this comes under cryptocurrency market now cryptocurrency market
is technically an investing instrument in india because it
is not a legal tender to buy and sell a good or a service uh for in exchange of cryptocurrencies but people buy it
thinking about it is an investment asset right all right now let's talk about greater depth what exactly is this
course about that is stock market at the start of this course i asked you one question right what was the first
company that ever got listed on a stock exchange so the answer is dutch east india company the same company that
later came to india so around 1600 this company got first listed in amsterdam stock exchange which is by the way the
oldest stock exchange in the world now let's move on to knowing what is a stock now stocks or shares are a small
part of ownership in a financial asset or a business entity now what does it resemble so as the name suggests
share represents something that is being shared by everyone which is the part ownership in this particular case so
people who buy these shares are called shareholders and the company divides its total capital into small chunks small
parts right of equal value which is called a stock so the main reason right you would want to know why does the
company issue stocks what is the reason behind it now let's just take a simple example all right let's say a company is
in a shoe business and it has funds of 10 000 rupees of 10 000 rupees to make
let's say hundred or let's say one thousand shoes
now for this fund this fund is limited now this fund is only for a month right and
it can make only one thousand shoes out of it now let's just assume that a company got a very big order from
someone right and the total requirement now the total requirement for completing that order is 50 lakhs let's just assume
it okay now it does not have funds right it does not have funds that it would need to make that amount of to complete
that particular order so in that particular case what would happen is that the company would give part
ownership to general public or retail investors like you and me so it would divide those 50
lakhs it would divide the 50 lakhs into small chunks let's say it divides
it into 10 rupee chunks which comes out to be around 5 lakh shares right so this 5 lakh
shares into 10 rupees per share it will roll out now this amount is not fixed like 10 rupee it can
roll out 50 lakh shares with one rupee face value face value is this particular amount that is set now it can be 10 it
can be 100 it can be one it depends on a variety of reasons the valuation and everything so we won't get into that but
in a general sense this is how a share is created a stock is created now then it is listed in the stock market and you
have xyz amount of shares that you can buy now how does the price of it increase or decrease that is completely
dependent on on the demand and supply of that particular share right so if the demand is high if the supply is high
depending on that the price of that particular stock increases or decreases if the stock price of that particular
company increases then it utilizes those extra amount and gives you back as dividends right so this as
dividends now let's talk about the benefits of investing in stocks why would you as a retail investor put your
money your hard-earned money into share market right so you would want to know what are the key benefits that it
provides number one is capital gains so what does it mean it means that if you've invested in particular stock
let's say you have taken 20 stocks for 100 rupees each right that would be you spent around 2 000
rupees now the value of this 100 rupees in let's say two years went to 1 000 rupees
hypothetical example so what would that mean so that would mean your 20 shares would now be worth 1000 rupees each
right that would be 20 000 rupees in your pocket
now if you know what would be your profit in that your profit would be eighteen thousand rupees
now with that amount of profit you would definitely would be willing to put your money you have two thousand and you're
getting back 20 000 that is a great deal isn't it so the first benefit is capital gains number two is dividends if the
company is performing at an exponential rate if it is performing very well it is generating extraordinary returns what
would happen is that the company would want the investors like you and me to stay in that company for a very long
period so in order to do that it would divide those profits into small chunks and distribute it among the
shareholders that is called as dividend right third is the ownership now when you're buying a certain stock of a
company you would also have the feeling of ownership to that company so you own a part of that company right you can go
around and say i have 20 stocks of tata steel i am a part owner of that company so that is called ownership next come is
the voting rights now when you are buying shares right you would also be given the voting rights to choose the
management or the board of directors of that company that is called voting rights so that also comes up when you
invest in stocks then comes ipo profits now what is ipo would be discussed little later but i will tell you what is
ipo profit now what exactly happens in an ipo is that you are buying
a lot of shares a lot means a lot may consist of 20 shares or 50
shares that depends on company to company but you would buy a complete lot of shares
for a particular predefined value let's say you are buying 50 stocks for 100 rupees
each so you are putting 5000 rupees as your capital now after this is before the company is listed when the company
is listed let's see the the price that is defined by them is let's say 500 rupees right
now you would instantly gain 50 into 5000 rupees that would be
25 000 right you would have almost five times the
amount that you invested in an ipo that is called as ipo profits so these were the benefits of investing
in stocks all right so the next module that we will be talking about is what is a stock
exchange but before understanding stock exchange i would want to explain you what are the two types of markets that
the investing worlds deal in that is the primary markets and the secondary markets now if you talk about the
primary markets when the company raises fresh securities or part ownership now what does this mean you would have
noticed that flipkart recently got sold to walmart majority of its stake got sold to walmart now this did not happen
through stock market this happened outside the stock market in which a very big firm or a firm with a lot of money
puts or buys a part ownership in that company now this happens outside the stock exchange hence it is called as
primary markets right so securities are created in the primary market firms sell new stocks and bond to the public for
the first time in this market right so this is all about primary market the second type of market that we are
talking about is called the secondary market now secondary market is also termed as the stock market when it comes
to purchasing different stock or equities now i would like to tell you that
this stock market is for retail investors like you and me if you want to buy a small chunk of that company which
is usually less than 0.0001 percent of that company we go through this route which is called as
secondary markets coming on to what is a stock exchange now stock exchange is a marketplace or a
bazaar we can say for the stock brokers and the traders to buy and purchase all the assets that is stocks bonds
currencies and other financial instruments like derivatives etc now this happens through stock exchanges now
in a layman's term i would like to tell that stock exchange is basically like a mall that we all visit
just like in a mall you have different brands in different shops in the same way stock market is a financial market
or a financial mall in which you have different companies that are listed in exchanges
for an india's perspective we have two major stock exchanges in india which is called the national stock exchange and
the bombay stock exchange so most of the companies are listed in these two stock exchanges only now let's look at how
does the stock market actually work so stock market consists of three key players number one is the stock exchange
second is the stock broker and the third is us that is retail investors now let's look at the work of all these three
entities now when we come to stock exchange the major work is to get the company listed in that particular
platform and to maintain a depository for the same right so there are two major depositories in
which your stock gets stored number one is called c d dsl
which is called as central depository service limited and the second one is nsdl
national security is depository limited so these both entities store your store
your stock or shares now what is the work of a stock broker
so stock brokers are listed on repeat now stock brokers are the members
of stock exchange that conducts the trading on the behalf of a retail investor
to put their money in the stock exchanges now basically they are called as dalals
in which because they move money from one party to the other party that's their work
now when we talk about why we need stock brokers it's because they make the work more fluid since
india follows a t plus two settlement period which means that if you are buying a particular stock today you will
receive that particular stock at the end of two days so this type of thing can be very you know stressful for a retail
investors that does not have much knowledge about the financial market so in that scenario it becomes essentially
important to have stock brokers that would help in the transactions that you're making from your side to the
company side now stock brokers are many that are there in the market it is ever growing post pandemic it has sky boomed
the number of players that are in the brokers business you would have icic securities sbi securities hdfc
securities you have zero da you have grow you have tons and tons of different
brokers that are currently available in the market now when we talk about retail investors so we as retail inventor
investors what do we do we open an account with a stock broker so we open an account with the stock broker
we give them our money and then we decide which stock we have to buy
either by phone on or today everything is on internet so every transaction can be made online now when this happens you
have to have a bank account right bank account is a must so you need to have a savings bank
account in which you have all the money stored now this bank account is one account that everyone holds right
on the top of it for trading in companies you would also need a demit account okay now dmit account
holds the number of shares that you are currently having so it is stored in c dsl or nsdl that we already discussed
but what happens that on your side where your stock is there that would be your demet account right and then you have a
trading account in which in which all your securities can be sold or bought at any point of time during
the market hours all right so this is what happens now in india the market timings are from 9 15 a.m
to 3 30 p.m from monday to friday and there can be a
lot of holidays in between that is another story but mostly it operates from monday to friday
for equities in from 9 15 a.m to 3 30 p.m we have already discussed what is the
need to invest from a retail investors point of view but now let's look at the benefits that the companies get when
they list their particular companies on the stock market now the first point that i would like to tell you is that
this helps in raising funds as i already mentioned there's something called as capital expenditure that the companies
look forward to and the companies make a plan they chalk out a plan where which what amount of funds are needed for what
amount of projects right so all these things are taken care of in their capital expenditure now this also acts
as an exit route to the existing investors or the promoters if there are any so what happens is when the
companies list the particular stock in the stock market then what happens is that there might be some investors or
promoters that want to leave the company so they would exchange or they would get out of that particular company by
you know leveraging their particular portion or the part ownership that they have to the stock market to the
secondary markets the second point now is that for raising further capital for the future development of the company as
i already mentioned before capital expenditure if they are opening a new branch in a particular city or they are
expanding globally to a new continent or to newer country this is what listing on the stock market
is what helps them achieve that goal then it leads to the liquidity of the security so it tells you how much liquid
how much you know now it tells us that if the company is going to be bankrupt soon or not if they have enough cash if
they have enough liquid money attached to it then the company is in good hands right it also depends on the nature of
the management that is handling that particular company then it reflects a true and fair price of the stock now as
a company you always want to know the clear or to a true picture to its consumers that how does the company look
like how are they a growing company are they they are valued companies so all these things tell us the what is the
fair and a clear picture of that particular company so this is why it is the fourth point reflector two and fair
price of the stock so the next module that we will be talking about is called the basics of a stock market now there
are certain commonly used jargons that we hear on a day-to-day basis right so let's discuss some of them so the first
one is called the bull market now bull market is a market when the stock the prices of the stock are in an upward
trend what does upward trend mean it means that on a month to month basis or a week to week basis or a day-to-day
basis the price of that particular stock is increasing than the previous day or the previous month or the previous week
in whichever time frame you are looking at the stock at so this is considered as a bull market now the beer market is
considered when all the trend lines are falling downwards the stock is not performing well its value is decreasing
month on month year on year week on week and eight day on day so this is termed as a beer market right so now the
fluctuation in price is right it depends mostly on the supply and the demand the bulls side and the beer side the people
who are selling the stock and the people who are buying the stock now we always hear in news that the bulls have taken
over the market it means that there is a strong momentum going towards an upward trend which is why it is called that the
bulls have taken over the market now when the stock market is in the downtrend then we generally refer to as
the beer market the beers have taken over the market so these are the two commonly used terms then is called the
face value of a stock as we already discussed before what it is i'll reiterate it so for example if a company
needs a 50 lakh rupee repeat
50 lakh rupee is their capex or their capital expenditure requirements then what would they do they would generally
roll out 5 lakh shares of 10 rupees each so this 10 rupee is 10 rupee per share
so this 10 rupees called the face value of that stock now next comes 52 week high or low now 52 week high and low
generally means that the highest value of that stock that has been achieved in the fif in 52 weeks or
basically in an year similar to that the lowest price that the stock has achieved in 52 weeks or one year is called
52 week high or low next comes the upper circuit and the lower circuit now as i already mentioned before so there
is a governing organization called sebi which is called securities and exchange board of india now this particular
organization is run by the government it's a regulatory body which takes care of all the trading that happens in the
markets now money is a very sensitive issue now it can lead to a lot of malpractices or
fraudulent behaviors that we would see in the market so in order to curtail that in order to maintain the decorum of
the markets so sebi regulates most of these things now
one of these things is called the upper circuit and the lower circuit now what usually happens is that
the government does not want the investors to lose lot of money just imagine a situation in which a company
is trailing all good then suddenly a news come that the entire management has resigned from the company what would be
what would happen to that particular stock everyone would keep selling that stock the reason for that is they did
not believe in the company anymore they would not believe that if the company would exist in the in the longer run and
their money would not be given back to them so in certain cases the prices of that particular stock would
fall rapidly it would crash right so in order to protect that there's a limit to which it can go up or down which is
called the upper limit and the lower limit so on from a fresh day a fresh limit is set it usually is in percentage
like 10 to 20 percent of the stocks value or something like that is the is the upper limit and the lower limit so
when that particular stock hits that particular limit right then the trading stops in that in that particular stock
either ways upwards or upper circuit or lower circuit does not matter but the trading stops if it touches that limit
so in order to protect the retail investors in order to protect the money of the retail investors this is what the
sebi regulates on a day-to-day basis so the next module that we will be talking or discussing about is called
the ipo markets now we have had a brief discussion about it in the previous modules but in this particular module
i'll give you an overall outlook of what ibus and also know about a case study of zomato so let's get started so ipo
basically stands for the initial public offering now what happens in this particular scenario is that privately
held companies offer its shares to the public for the first time now this means that these privately held companies are
now publicly traded companies in the secondary market remember we already learned about the
primary markets in the previous module the same thing is when the company gets into ipo it basically offers themselves
it basically tells that i am open to public investment and public investors are basically you and me which is called
as a retail investors now the shares can be traded in the secondary markets by the retail investors as well as two
other types by retail investors and also and also foreign institutional investors and domestic institution investors now
what are these investors they are called as fiis or diis which means that they are institutional banks basically which
is called eye banks or maybe fintech companies that want to put their money as investments in these companies so for
them also secondary market plays an important and integral part of their earnings now for for a company to get
listed in an ipo there is a proper staging there is proper steps that need to be followed so the first step in
doing so is called due diligence which is done by majority of the accounting firms that are there so what exactly
happens in due diligence is that they check if the financials are correct if the company is on track or what they
propose to be and also if there are any malpractices or misdoings that are done by the company so all that things are
taken by these accounting firms and then they are reported to sebby say we use the security and exchange board of india
so now they have the first step that the company has to do is they have to prepare a document called
drhp document now what does this mean this means that it is a draft red herring prospectus which basically tells
about how the company is performing what has the potential loss that the investors can have if they invest in the
company they perform a swot analysis which is called strength weakness opportunities and threats so they list
out all these things in their document called the draft red hearing prospectors in order to know about this you can
visit the sebi website and find it i'll just show you how it is so if you go to semi website you would see
something okay so if you go to the home tab filings public issues then you will come
to this particular section called draft hearing documents filed with roc or you can have draft over documents
filed with sebi if you click on that then you can get the number of companies that have applied for their ipos so if i
see in general case i i'm taking an example of zimato so i'll see when was matto
had its d i okay here it is on april 28th they file this prxp here so if i click on it then a window will open and
i can actually see what this document is now this document is a very big document it is
not a 10 page or 20 page document it's around 500 pages document which
gets the details of everything that the company does or has done in the past or about to do in the future so it just
tells us about what other management think about the company and also about what are their future plans or what are
the potential risks involved in the business that they are currently dealing it so
along with that it has a brief description of if there are any legal matters that the company is
engaged in are there any cases that are filed by the consumers against the company also the document tells us about
what is the management what are the promoters of the company who are the investors who are the big investors that
are there presenting them in the company before getting listed to the stock market and
also if the company is pledging its shares before uh listing on the stock market which means that they want to
exit the company before it is listed or they want to reduce the percentage amount in the company so all these
things are mentioned in this document in details all right so this is the document that
is called d r h p so i can see that the name of the company is written here you have written
draft red heading prospectors the date is mentioned and everything is there so if you go through this you okay so as i
mentioned before they have to do due diligence and everything so the one that helps in we call it the
merchant banks which helps the company list it in the ipo so this these are the merchant banks morgan stanley
and all these things so you have mentions of everything in this document now if you see the table of contents
which has basically everything general the risk factors the introduction the offer what
they are planning to raise for in case of zimato they are planning to raise around 9000 crores from this ipo which
means that there is a fresh issue of securities worth 9 000 crores and then there will be some promoters or some
existing investors that want to exit the company or lower its share in the company which is around 375 crores in
case of the matter so the total amount that they are raising through ipo is 9 375 crores around that so this is what
they are offering and apart from that they are also as i mentioned in the previous module that there is something
called as face value of the stock so they have cons kept their face value as rupees one so that is how they are
showing their shares to the sec in the secondary markets all right what else is there our
business so if i click on that it will land me into this page called our business so it will tell you basically
what the company is about what they are doing what they are they have so we already
know let's say they have zomato pro dining out food delivery is their business and everything so they have
mentioned it what they are doing how many how many restaurants are they covering throughout india they have
mentioned it we have around 1 lakh 37 000 something active delivery restaurants every month so
this is mentioned you get you get a whole view of what this is you get to know how the company functions
from the basic level to the more complex levels in this particular document so it will also tell you about the
growth prospectus what will happen what has happened its basic financials basic you know balance
sheets and all those things will also be covered in this document all right
so basically the company wants to send itself in a much more positive way so they will be displaying a lot of
information that might feel like there's too much to the company but they will be rolling out
something that would be really really helpful for the investors to you know attract them to
to buy it in their ipo so this is their major purpose with this document all right getting back to
what we were discussing so what happens is the ipo is listed how do we know so in your defense account
whatever uh in your defense account there will be a portal to invest in ipos to apply for ipo so what happens is
first is their open date which is called the first date in which you can
buy shares by a lot okay i have mentioned it before as well you buy shares in lot so if the issue price is
in a band let's say from 75 to 79 right this is a band now you can select any price in between this
so let's say if you buy 75 and they will mention it in their particular document
how many lot how many what is the size of one lot if the one lot is of 25 so if you buy two lots then it will be into 50
so this is the amount you have to pay during the issue remember that if you are giving the your
money in ipos it does not really mean you will be allocated that ipo it depends on
totally on the company if they are willing to give that ipo to you or not right
so you would have first the open date then you would have a close date in which the
amount they want to receive if they have received or not then that would be an open date then comes
then comes the allocation date so allocation date will be much later than the open day and the close
date in which they will allocate it if you have received if you have received the allocation you will receive the
shares in your debut account later if you haven't then the next phase comes refund the refund on the refund if you
are not allocated any ipo so then comes the credit credit to debt account to your account if you you have been given
the shares the shares will come to your debut account then finally it is called the ipo listing date listing date is the
day in which the company gets first functionally traded on the stock market that is called the listing date now why
do people should invest in ipos now the major purpose is that if it is a very high trending company right then
everyone wants to put their money in now what would happen let's just say that i'll give you an example of this only
there if the matter was cut off price is 79 let's say and you're buying 50 shares out of it now 50 shares when it gets
listed let's say it goes to a price of 131 on their first day now you would earn approximately how
much let's say for 50 rupees per share on their opening day so your time duration of investing is reduced to just
two days right you will be earning 50 rupees that's more than 20 percent of what you
would be investing in so you'll get a returns of that massive amount within days
which is why the accounting the compounding period is decreased with so much earnings that is why you should
apply to good companies for ibus in which you believe your money will be grown to a higher levels in those in
that ipo so that is why you should invest in ipo of good companies now if you are someone who is very new
to the markets and who does not know much of the jargons that roll around in this particular domain so this
particular module is for you now you need to understand what type of investor are you are you a trader are you a base
calper are you a growth investor or are you a value investor so all these things will be told to you in this module let's
clear all the conceptions and move forward so now let's look at what are the
different types of investors that are in the stock market so it can be a day trader a scalper a value investor a
growth investor or a swing trader now let's see what each one of them are in greater depth
so a day leader is someone who opens and closes his trades on the same day so it he does not carry forward his positions
to the next day right which is which which is also known as intra day trades okay which is also called as
intra day trades so market as i already mentioned before
at opens at 9 15 a.m to 3 30 p.m for equity stocks from monday to friday so this particular
type of trader would start his investing around 9 15 or throughout the day he will take his trades for few hours or
when the market opens till the market closes but he need to close all his position okay he need to close all his
position by the end of this period he can't carry it forward to the next state so that type of trader is called a day
trader the next type of trader is called a scalper now this type of investor is basically who buys a lot of
chunks but sells it within seconds what does this mean so let's just take an example so if a person is buying let's
say 10 000 shares of a particular xyz company at any price right let's just not get
into it let's talk about the quantity so quantity is 10 000 shares now if the price increases by one rupee in
let's say two minutes in two minutes the price increased by one rupee do you know how much amount of money he
will make he'll make ten thousand rupees straight on that trade he'd make ten thousand rupees straight
in two minutes it's all because of the quantity so he's dealing in the quantity rather than the time there are two
important factors in trading one is called the quantity the second one is the time either you
can make money by having loss lots and lots of amount of capital and just invested for seconds if the price moves
50 cents or like a 50 peso or it moves one rupee you should sell the stock so that is what a scalper does he does not
take trades more than let's say five minutes or ten days that's the maximum thing so scalper makes quick money with
large amount of capital next come value investors now the the goal of this type of investor is to find
good firms that have been in correction when i talk about the term correction it means when the markets are down okay so
when the market sentiment is down this value investor will buy it and regardless if they are
the company is there in its peak of the time or whether it is anywhere so now this type of investors would value
the company fundamentals more so what does this mean this would be more of like hindustan unilever or let's say
info says or let's say tcs so these companies are a very good buy they are fundamentally strong companies so he
will take a bit on that companies when the market corrects so there's always a term called
buy low sell high
so if the market is going down he'll buy it if the market is going high he'll sell
it right so he'll make money out of it so this is called as a value investors next
is called growth investor now the aim of this particular investor is to hold on to that stocks for at least 10 years or
15 years because he knows that this particular stock if it is trading at let's say 100 rupees it will become 1000
or 5000 rupees in near future in around 10 years time or 15 years time
what now just give it a thought what type of sector this particular investor will target
right so what would be the future of the world in general if i have to guess i would say the green
energy sector because the fossil fuels are limited the coal is limited you can't have you can't run on fuel for
longer so you will take your bed you will invest in companies that are into green sector what would that be that
would be tesla let's say that would be adani any company that deals in solar energy
wind energy so that would be a growth investors perspective of investing in those companies
right so this is the goal is to find the businesses that are likely to grow considerably as a result of rising
industry and macro trends what does macro trends means similarly you know layman term what sector would improve in
the coming future that's the question that comes into the mind of a growth investor
next we talk about a swing trader now this is a very interesting type of investor that keeps his street trade for
maybe a week maybe three days maybe four days ranging range depends on the type of
trade he's doing so what is his target to achieve i'll just show it with a simple graph
so let's say this is a market graph this is the price and this is the time frame okay so let's
say this is first day second day third day four days okay so
she'll be targeting companies that have the potential of swing trades
what does this mean he look for if a company is making higher highs
which means that i'll not get into much depth of technical analysis but i'll say that
this is a rejection point of this stock this is a rejection point of this stock this is a rejection point at this point
and this point so if you see if i make a straight line so this is something that happens which is called as a
trend line right so if he's a swing trader he'll probably
buy the stock at this point and sell it here right buy it here again sell it here buy it again sell it here so he
knows that this is how the company is making it is making higher lows higher eyes so
this type of investor would just look at the graphs which is called charts we we call it and look at the charting
patterns in order to be a swing trader you need to know something called as charting charts
right your chart patterns that are there so you need to know all about that how uh different types of patterns are there
head and shoulder pattern slide raising where wedge pattern flag pattern so all these patterns are
there so you need to learn about that if you really want to learn i can make a video on that as well just let me know
in the comment section below so now let's just assume that you are a very new investor to the stock market
you don't have much knowledge about how the market works so what is what would be the criteria that you would decide to
put your money in right what is the way that you would know that okay this is the particular stock or this is the
particular company that you want to put your money in to answer all these questions there can
be multiple ways one could be a very easy way in which you turn on the news channel that gives
you business news and listen to the stock tips that they are giving you right so that can be one of the ways in
which you can put your money to know which company you want to invest in so the drawback of that particular thing is
that a lot of people would be watching the same stock tip
right same same stock suggestion that the channel is providing you now what would happen is that as i already
mentioned before in the previous modules that stock market the price of stock moves
by the balance of supply and demand now in this case if a lot of people are looking at the suggestion to buy a
particular stock then there will be in balance in that thing and that would lead to the investors like you and me
losing out a lot of money so what can be the other way around to counter this now the other way is to
fully understand how the stock market operates to know what are the in-depth views that the car that they repeat that
the investor look at when they are analyzing a particular company now this calls for two different
analysis one is called the fundamental analysis second is called technical analysis now what happens in a technical
analysis is that as the name suggests it would deal purely on mathematics and algorithms that the investors make or
people who analyze these talks made now this includes knowing a lot of mathematical complex equations knowing
different charting patterns different technical elements and indicators like the moving average macd lines gantt
charts etc different indicators like you would have moving average you would have mecd lines you have different types of
exponential moving average so all these things are considered by looking at the technical analysis on the other hand is
fundamental analysis now fundamental analysis is basically knowing how fundamentally strong a company is what
are their valuations what are the proper cash flows that the company has how strong is the foundation of the
company in terms of the management so all these things are looked upon in the fundamental analysis point now
it is a way of determining the intrinsic value of securities by looking at the linked economic and financial elements
so what is this economic and financial elements that has been talked about so it's basically certain financial
statements that we need to look at certain financial ratios that we need to look at and also look at the sector in
which the company is operating is it the steel sector is it the food business is it the e-commerce or is it a financial
company so what are the different elements repeat so what are the different sector in which that company
is operating that is a must to know then is it a monopoly in that particular sector or do it
and does it have good competitors so all these things have to be looked upon when you are analyzing company to
invest now fundamental analysts look at everything that can influence the value
of that security of that stock micro economics macro economics both are important macro would include how the
state of economies how does the indian markets are growing in general what is the gdp growing in general so all these
things matter when it comes to macroeconomic values second is the micro economic elements that would involve the
company's management does the ceo of the company or does the chairman of the company believes in the way they are
doing things are they constantly improving constantly analyzing the way they are operating so
all these things have to be looked upon when you are analyzing a company to invest
now there are certain key elements of fundamental analysis number one is that fundamental analysts
generally look for long-term investment so if you are fundamentally an analyzing a company that would mean that you are
analyzing a company for the next five years or next 10 years or so because in technical analysis is mostly if you
are doing a swing trade as we mentioned or if you are a trade trader that would make more sense because the value of the
stock that is increasing and decreasing in a day would matter to them but for the fundamental analyst person for a
person who would not know more about the stock markets or much about the stock markets then for him long-term
investments would be a better option right he can't afford to lose money on a day-to-day basis he wants to put a money
in a fundamentally strong company so that it can grow exponentially moving forward right second is knowing about
the basic financial statement so basic financial statements are typically three types first is called the balance sheet
second is the income statement third is the cash flow statement now balance sheet involves knowing what are the
assets and the liabilities of that particular company right you have a entire sheet that
describes what are the total assets of the company what are the total liabilities of the companies
then comes profit and loss statement or the income statement now this tells you about the revenue and expenses of a
particular company what is the revenue coming from what is the expense that the company is doing all that stuff is in p
l statement then comes the cash flow statement which says what is the actual cash in hand in the company
what are the different elements to it now if you want to know more about these financial statements we do have a course
on basic accounting and financial accounting so you can look at that to get a greater depth of these financial
statements then comes recognizing firms in relation to the industry in which they operate so exactly how you have to
do the market research is the company a particular monopoly i let me give an example
irc dc is a stock of indian railways right so that is a monopoly because it does not have any competitors so it may
be a good outstanding stock but again you have to look at different fundamentals where they are getting
their money from revenue from and all that stuff right so you have certain monopoly stocks and you have certain
stock that have so many competitors right so like financial companies you have a lot of competition in that banks
you have a lot of banks involved so there are certain monopoly monopolistic companies and certain non-monopolistic
companies or the companies which have a lot of you know competitors so you need to look
at that as when you need to do your basic market research on how the company would perform in the
long run then comes learning about the management of the company now if the company is fundamentally strong the
second point that you need to look at is if the management or the board of directors of that company stand by the
company stand by its employees are they providing good facilities to their employees are the promoters of the
company not too much selfish about getting money first to themselves so all these things have to be taken or do they
have a good vision for the company in the future so these elements are involved when you look at company for a
long-term investment perspective so next we'll talk about some frequently asked questions on what about the stock market
so we'll know about that in a greater depth so what the most important question that
people keep asking me on a day-to-day basis is you know what mother would tell me what are the key events that impact
the stock market now some of that i've already mentioned in this video but to know that in a more detailed way i'll
give you certain pointers on that so number one is supply and demand i've always told you there is a constant
fight between the bulls and the beers that means the ones who want the price to go up and the ones who want to sell
that particular stock and want the price to go down so the constant the constant rivalry between the supply side and the
demand side leads to fluctuation in prices that's number one second could be the company related affairs if the
management of of the particular company resigned all of a sudden right there will be a huge decline in the price of
the stock so that would be one of the reasons if the management is not strong enough if
the management is good and visionary the price of the stock may go even higher right so you can see that in case of
tesla let's say right so that depends on the company related affairs if they are very progressive very visionary towards
the future then yes that would be a good stock that would be considered as a good stock
but then you have to look at the fundamentals the technicals and all that stuff third comes the investor sentiment
now market is a very sentimental place what does that mean it means that it would depend purely on the basis of
how people react to situations if people are too nervous then they'll want to sell that particular stock right if
people are too fearless they would buy that particular stock more so the fear and the greed of
to get more money could also lead to the fluctuation in prices which is called as a sentiment of the investor
then comes the interest rate by central and federal banks now we know that you have to maintain a balance between low
interest rates and then inflation rates so you know if whenever these things change right whenever these
things have an impact by the rbi when they have certain regulations that come into picture the market reacts to it
market reacts in a way to know if that is a positive news or a negative use we have heard repo rates you have heard
interest rates being changed by the central banks india as rbi as its central bank so
the things that impacted so such news also impact the way stock market prices go up or down then comes political news
now india is very politically strong country right india is a democratic country it
has a lot of political parties so the way india is growing forward would depend on the central leadership of the
company right so various political events that take place let me give an example if companies government is you
know open to cryptocurrencies or are they banning cryptocurrencies so such political news such political
governance news can lead to a lot of impact in the market right in the sentiments of the investors
so political news play a lot of big role in the wave there is an election that is happening if particular political
parties have changed so that things also play a huge part in knowing whether the stock the price of the stock is moving
upwards or downwards then comes natural disaster now this is the most recent one and we would know about it that
during covered the news of overstock and the market went down by almost 10 percent or more than that so
such natural disasters like covert 19 could lead a huge impact on the country's economy as well as stock
market so if you would actually see the charts on what happened in during that time you would know that
okay this thing was not good enough and my market crashed because there was no vaccine still then in march 2020 right
there was no hope of a vaccine and it would seem a catastrophic affair that everything would just go on people would
continue dying so the market was very weak at that time and it lost a lot of value people lost a lot of money so
natural disasters can also lead to impacting the share market right so after learning about stock market
through the modules now it is the time to know what you have learned so far so we started by knowing what is a stock
market how are publicly traded companies bought and sold then we found out what is a stock how are companies divide
their capital into smaller chunks of ownership that they roll out in the stock market then we talked about what
are the two major exchanges in india stock exchanges number one is the national stock exchange number two is
the bombay stock exchange we discussed about that then we talked about what are the basics of stock markets what are the
commonly used jargons that are used when it comes to trading in the stock market whether it is the beer market the bull
market the upper circuit and the lower circuit then we discussed about how privately owned companies get public
what is the process called that is called the ipo how it is done what is the storyline behind it we discussed all
about that then we discuss what type of investor are you are you a trader are you a trader are you a scalper are you a
swing trader or are you a growth investor so all these things we discussed in the module trading versus
investing finally we learned about what are what is fundamental analysis how do we do fundamental analysis what are the
key high elements that are involved in the fundamental analysis finally we also discussed what are the key events that
impact the share the stock prices of different companies right so all these things we discussed in this particular
course hope you had a fun session and for more such videos stay tuned to great learning hello friends welcome to this
course on asset management so what exactly we'll be covering in this course is nothing but as the name suggests how
to manage assets so what exactly is asset so we know assets are something which are being owned or invested by
certain persons so that these kind of investments or these kind of assets to which we have made the investment would
be helping us to create wealth that is exactly why we need to be having assets right so that's exactly how assets are
going to help you as well so simply by having an asset would not be enough you need to be making the
investments to buy the assets or to own the assets and after owning the assets you can't simply you know say that you
own the asset and the asset will be making money or will be building well for you on its own so it is not like
that you should be knowing how to manage your assets well so that only then you will be able to manage and only then you
will be able to get returns higher returns by earning or by managing your assets well so you need to be knowing
how to manage your assets what are the various methodologies need to be following while managing your assets and
what are the things that you need to be keeping in mind or to be aware of by owning and managing any assets so that's
exactly what we are going to be covering in this particular course on asset management so let's understand now what
are the topics that we will be covering in this course on asset management so that you will have a clear idea on the
holistic view of asset management so let's move on to the agenda and see what exactly are we covering in this course
on asset management coming to agenda so the topics which we will be covering in this course are what is asset management
that is the first topic that we'll be starting off in this course on asset management so we need to be knowing what
asset is and then only we'll be able to understand how to manage assets right so in order to manage assets you need to be
first understanding the clear clarity or clear idea on what exactly an asset is so after that only you will be able to
understand how to manage or how to create wealth by owning or by managing an asset so that is exactly what we'll
be covering in this particular course in the beginning and after understanding what is asset management we will be
moving on to understand need for asset management so what exactly is the need for asset management won't asset be
building wealth for us or should we be doing something to manage assets and what exactly is the need or requirement
for managing the assets so assets are actually supposed to be making wealth or building wealth for us so what is the
need for massive management how can we manage the asset properly and what are the benefits of having asset management
so that is actually what we'll be covering in the second topic that is nothing but on the need for asset
management after understanding on this we'll be moving on to understand what are the several tasks involved in
managing an asset so what are several tasks you need to be doing your research you need to be doing your investments
you need to be managing your assets you need to be making sure that the asset is actually building wealth for you and not
a liability so you need to be doing all these things while managing an asset you need to be taking an informed decision
whether to make the purchase or whether to make the investment so to getting all these things you will be doing right so
in order to do that you need to be having an idea what are the tasks required how is it actually good to make
the investment who will be making the investment what are the rules and regulations required and will it be
possible or will it be feasible for me to make the investment in such scenarios so all the tasks associated with asset
management will be dealt with in this particular topic on tasks involved in asset management right after this we'll
be moving on to the next topic that is nothing but types of asset management what are the main is types of asset
management there are several ways or several types of assets as well so apart from this we were also having types of
assets management as well so depending upon various types of assets we'll be having different types of asset
management as well because the kind of management that we'll be able to implement to each type of assets would
be differing so based on that we'll be able to manage the assets and that's exactly what we'll be talking about in
the types of asset management then we'll be moving on to our last topic in this particular course that is nothing but
the challenges associated with asset management what are the several challenges which we will be facing while
managing an asset so each and every task will not be easy right so in here when we are managing assets it's a huge
investment and huge capital has to be raised while managing or while buying or by owning an asset so it is of huge
amount right so while managing an asset it is coming to a higher picture so the kind of amount and the kind of money and
the kind of risks involved in managing an asset would be high therefore the kind of challenges that
you need to be facing while managing an asset will also be high so that's exactly what we'll be covering in the
last topic on this particular course on asset management so by understanding the topics let us now dive deeper into each
of these topics one by one to understand what are are these and how we can be able to manage assets in the best way
possible coming to our first topic on this course on asset management that is nothing but
what is asset management as i said before before completely going to understand what is asset management
we should be knowing what is asset what is an asset for example an asset can be classified and several categories based
on person to person or on the business you are actually trying to organize or the business you're actually running so
based on that the assets would be differing so for example an asset can be something which is of high value which
is useful for you to bring up something or for your business to be running so it can also be something which can help you
build your wealth so all these things which fulfill these criterias can be classified as assets which is of high
value high potential and something which is of useful and also which will help you build wealth so after understanding
on asset we should be knowing how to get wealth how to manage your assets and only then you will be able to make use
of the asset properly right so that's exactly what we'll be seeing in this module asset management is the practice
followed to increase the wealth over time by acquiring maintaining managing and selling investments
so actually by understanding this we know that asset management is a practice it is not a task it is not a procedure
it is actually a practice of following to increase your wealth it actually aims to build your wealth get more returns
and also bring value to you as a person or to your organization which you're actually working for or for your
business which you are running so all these things which are helping you to build all those things can be classified
as asset and the procedure or the practice of managing that can be called as asset management and in asset
management we look on after acquiring maintaining managing and selling investments so in order to have an asset
we need to be acquiring the asset we need to be owning data we need to be making the investment to on the property
on the asset or own something which is going to build your wealth so that is actually nothing but the first thing you
need to be acquiring asset then comes maintaining the asset simply by acquiring the asset you won't be able to
get in more value or return on your investment so in order to get that you need to be maintaining the assets in the
proper manner so if you are actually not maintaining your asset the value of your asset which you are possessing would be
going down so you need to be making sure whatever investment you actually made you need to be making sure you are
maintaining it in the proper way so that you are not losing out on the value on your investments then you need to be
managing how can it be managed how can the asset being used in order to create the wealth so you need to be knowing on
that so what are the things or what are the precautions or what are the steps that has to be followed to convert or to
use this particular asset in order to bring in wealth or value to your creation so that's exactly nothing but
how to manage your asset then comes on selling so just by having an investment would not be always bringing you any
money or any wealth so in order to get that you need to be knowing on when to sell an investment for example if you
are making an investment on stock market you need to be knowing when to sell the stock so if you are not selling the
stock in the right moment the market can be crashing and you may not be getting anything out of the wealth you're
actually investing so maybe if you have sold at some time before you might have got a profit but now the market has
crashed and the wealth you are actually processing were lost so it is also important for you to understand when to
sell your investment as well asset management is a service offered by financial institutions to make your
wealth considering the risk factors in the market so financial institutions also help you
to manage your asset they are actually a group of people or a team which is being employed to make sure the asset which
you possess or which you own are going to build you well and is going to add value to your investments so that is
exactly what these financial institutions are trying to help you out with the financial institutions will be
doing a thorough market research so that they'll be knowing what is to be done what is the investment to be made in
which sector is the investment to be made and by how long will you be getting this particular return on this
particular investment so all these things would be done by financial institutions to help you manage your
asset in a more effective manner and human resources capital property goodwill data are all assets to any
organizations so for example the human resources can actually be classified as an asset because the human resources
team who are actually working for your business or to your organization are actually trying to build your wealth and
also trying to bring in more business to your company thereby employing human resources or by having human resources
you are actually getting more benefited it is actually helping you to run your business and thus human resources can be
classified as an asset coming to the capital capital which you invest in any property is actually having the motive
to bring in more money so capital is always an asset you do not need me to explain much on capital to convince you
that what exactly or how exactly capital is going to be an asset for you now i'm coming to property property
in real estate business you would be knowing much on this so if you're owning a building earning a plot of land and
you know you will be able to get more return as the time passes so the investment which you have made on any
property right now would be bringing in more value in few years so that is exactly how property can be an asset
then comes goodwill the kind of brand value you're creating through your business the kind of potential people
you're actually employing to bring in loyal business and loyalty in the market it will be helping you to bring in that
particular goodwill to you for example if you're taking the example of tata group tata group is actually run by
rajan data and it's actually having huge potential so the kind of good will tata has created over the period of time is
immense and this good bill can also be classified as an asset then comes data whatever data you're processing may be a
patent material maybe an information may be or something of that sort which is going to be helping you to run your
business can always be considered as an asset in asset management knowing which investment to make and avoid are gained
only by having thorough market research so if you're not a person who are actually not into market and if you're
actually a person who doesn't know how the market works then you're not the right person to be doing your asset
management you need to be seeking the help or advice or else you should be actually processing or you should be
actually having that willpower or a particular need for you to know more about asset management you need to be
spending more time on the market analyzing how market works analyzing market trends and also knowing what is
the kind of actions that are being taking place in the market in order to create wealth so the thorough research
and having a complete understanding on the market will help you to gain wealth by managing your asset and only by
having this particular research you will be able to manage your wealth in the proper way possible
asset management is essential because if you don't manage your assets well you can end up losing your wealth so it is
actually simple as that if you manage your asset wealth it is going to be building your wealth but in case if you
are not managing your asset well you know you will actually be losing all the assets which you have created over the
period of time so it is important for you to know how to manage so for example you're taking the case of stock market
if you know that the stock market will be crashing soon it is always better for you to exit the market having a proper
exit would be bringing you more profit but if you're actually delaying your exit in the market the market crashes
and you know the value of the stocks are going to be going down and the wealth you're actually processing till then
would be lost so that is the kind of knowledge which you need to be knowing so it's always important for you to
manage your assets so no matter what maybe right now maybe you are processing a lot of wealth but if you are actually
not having that particular knowledge on how the market will be going then all the wealth you have built till now would
be going in vain there are four types of assets that help you gain wealth which are tangible
assets intangible assets current assets and fixed assets tangible assets are something which is a physical it can be
a vehicle it can be a property it can be a building it can be something of that sort which is actually an investment for
you or you have done in order to get more wealth for you coming to intangible assets intangible assets can be
trademark copyrights patents and the investments which you are actually getting or the returns you are actually
getting in a period of time so tangible assets are those assets now coming to current assets current assets are
something which are actually employed for you in order to get wealth for a shorter period of time this current
asset may be replenished or exploited within one year itself so the assets which you will be purchasing for short
period of time like less than one year can be classified as current assets now coming to fixed assets fixed assets are
actually fixed they're actually installed or employed for longer term for example the building which you own
the building which have built the land which you've actually invested so all these things will be prolonging for a
longer period of time and the investment which you actually make on fixed assets would be more and hence the time period
in which the fixed assets will be working for you will also be longer now let's look at the need for asset
management where do we need to manage asset what exactly is the need or why do we actually need to follow asset
management that's exactly what we'll be covering in this module on the need for asset management so these are the
various steps or various key points which i would like to share with you on the various needs for asset management
starting off with easy coordination across departments we know that there are several departments that is working
on asset management so in financial or institutions or in in order to have a belt build you need to be doing a lot of
things you need to be having the acquisition you need to be having the particular team to do the market
research you need to be having some persons in order to allocate the resources which you are actually having
to make the necessary investments so regarding all these things these are the various few examples which i have put
forward so based on all these things there are several categories and several departments that need to be working so
by managing our asset well we'll be able to coordinate very easily across different departments for acquisition
you need to be talking to the acquisition department in order to acquire you need to be talking to that
resource allocation department to give you the money to you know have the actual budget for you to make the
investment to buy the property and all such things so in order to maintain and manage and all these things you know
there are various several departments that is going to be working with you in order to manage your asset well so by
having a proper asset management system it is going to be very easy for you to manage or to coordinate along with all
the several departments so that the management or the asset management can be maintained and managed properly by
following this and next comes saves time and resource the kind of time and resource that you need to be spending on
huge investments would be more because the amount of money that is coming into picture on here on investments and
managing your assets would be really high right so in order to buy a property in order to buy a car in order to buy
something of that sort which is going to be building well would be really expensive even if you're simply
investing on stock you need to be doing the market research so by having this necessary actions done by the asset
management department it is going to be helping you to save your time and resources so they will be helping you
guiding giving you the advice and also providing you the necessary steps that is to be followed for making sure that
you're properly maintaining and managing your assets so that you can save your time and resources which you will be
able to spend those on several various other categories or investments that you can do on your own next comes better
results and gain wealth by implementing the right modes so you will be knowing what are the right moves to be taken
analyzing the market you would be knowing where the market would be going what is the trend like and which would
be the correct investments for you to make in order to bring your wealth rather than becoming a liability so when
you're making the investments you should be making sure that the investment would be giving you better rentals in the
coming period of time so if you're not doing the right decisions or if you're investing in the wrong property or wrong
asset you would be going loss so in order to avoid that liability you need to be making sure that you are doing the
right most and that is exactly being made possible by having a proper asset management system then comes better risk
management exactly as i told you right now by knowing the market the trend the analysis and the sectors in which would
be giving you more returns you would be actually making the investments on the right platform on the right area and the
right teams as well so by understanding that you would be managing the risk the kind of opportunity that you are getting
here would be high and there will be only very minimal chances for you to go on loss so that is the kind of strategy
which you will be able to accommodate by following asset management then comes eliminate legal risks and associated
issues so since you're making investments and you know this kind of investments need to be regulated by the
government officials you need to be making sure that you're following the rules and regulations and the legalities
which are included by taking part in these investments would also be high so you need to be making sure on all these
things that you're not legally obliged to anyone and you are not guilty for doing anything so that is the kind of
steps and that is the kind of procedure and that is the kind of severity which are being associated with these kind of
investments as well if not done properly you will be ending up in severe penalty so in order to avoid that you can have a
better asset management system and team to make sure that you are being eliminated or such situations can are
being avoided with you while managing your inventory or by managing your asset and then comes improved regulatory
performance the lot of government bodies authorities from which you should be getting the approvals you should be
getting the sanctions approvals and all the necessary documents for you to proceed with your acquisition to
maintenance and also for selling your asset so by getting all these done only you will be able to acquire or manage or
maintain or sell the investment which you're actually made so in order to get that done you should be following all
the necessary actions all the legalities all the formal procedures all the legal documents should be clear from your end
so you should be having all the sanctions and approvals from the bodies so that is exactly nothing but you
should be following all such things and that is also made possible by having asset management team within you then
comes provides safety on your investments since you're actually playing well informed you're actually
managing your rules and you know how the market will be moving because you have done the research you are managing the
risks you know how much you will be losing because you know you're actually aware you're actually taking an informed
decision so that the kind of safety on your investments which you're actually making is high so thereby you make sure
that the kind of losses which you can incur by making the investments are very low and the chances of getting profit
would be very high as well so these are the various advantages that you will be getting by following asset management
and having an asset management system for your organization or your business or in order to create your personal
wealth as well so these are the things which i would like to put forward for you on the needs for asset management
now coming to tasks what are the tasks associated with managing your assets so that is a next
topic for this course on asset management that is nothing but tasks involved in asset management let's see
what are the various tasks which we are to be follow while managing an asset so first one will be gathering information
on the various asset management system and continuous research on market trends so we should be having that particular
information so you should be taking informed decision while making any investment and after making investment
also you should be thoroughly understanding and gathering information on those particular investments which
you have made whether it is actually on profit it is actually making well for you and is it bringing you value of
money so all these things should be known so it can be done only by having the particular information
having an informed decision and informed criteria you will be able to manage and you will be able to build wealth and how
will you be able to get this information get the real-time clear information that can only be achieved by having thorough
market research you should be knowing how market is what are the trends what is the area which is on the boom right
now and how can the industry be going in the future will be going up will be going down or will it be stable for some
period of time so you should be actually working on all such scenarios doing market research and gathering
information on all such activities which are related to your investments so based on your investment you should be doing
relevant research and also by understanding on such informations only you should be taking your decisions then
comes observing variation in the value of assets depending upon the market so we should be observing the variations so
market will not be stable for a longer period of time and it can be said that the market is not stable at all maybe it
is on the high it is on the rise maybe it is actually stable for a while and then it is crashing so based on all
these things you should be actually analyzing the potential of the market so is the market going to be high is the
market going to crash so if it's going to crash you need to be knowing that there is no point in buying or there is
no point in holding that particular stock so by gathering these many informations and knowing the variations
so where is it going what is the trend like so by understanding that we'll be able to get an informed decision and
we'll be able to analyze and understand and implement the right decision at the right time itself then comes planning
the asset management strategies based on investors goal so basically you are making the investment you're actually
spending some time and money and effort to make sure that you're making the right investment so basically why are
you investing obviously you are actually investing you know to create your wealth bring in more money and bring in more
returns to your investment which you've actually done so what was the goal so maybe for some people or some
personalities or some organizations the investment would be done based on several factors maybe it's on a goal
maybe it's on the objective maybe it's on a future project which the company is going to take up so based on that the
investment should be planned accordingly maybe if you are a person who would like to buy a car or buy a house in the
future you will be making some savings and the savings would be invested so that you would be thinking that you will
be getting more return on investment and from this return which you were getting you would be able to buy a car or a bike
or a house which is of your concern so you should be understanding what your goal is you should be planning your
strategy in such a manner that all the actions which you're doing right now is actually associated with the goal which
you're actually planning to achieve by the end of this investment and that's exactly how you should be having or you
should be having the approach to the market and approach the investment which you are making as well next comes
knowing the life cycle of assets and timing the entry and accept so we know that every product in the market will be
going through several phases so in the life cycle of a product we would be going through several phases as human
does right so for the product the various faces would be introduction growth maturity and decline in the
introduction part the product is just introduced and it is actually trying to grasp the market and also getting to
know more about the market and trying to implement more sales to that particular product and then comes growth phase
where the product is actually hit there are more number of sales coming in people are actually liking the product
and all such things are happening in the growth phase and the decline phase the actual market is actually not for the
actual customers or the actual product has actually taken all the benefits from the market itself and then comes decline
where the product has actually old-fashioned or outdated so you should be knowing what is the face of the
market and all these investments which you are making you should be knowing in which phase is this investment which you
have made is lying is it in the growth phase then well and good it is actually going to be continuously growing so you
will be continuously building wealth as well so you should be understanding which is the face the investment which
you have made is lying so you should be understanding which face it is and you should be rightly interpreting you
should not be misconceptionalized or misunderstood that the product is growing and it is actually continuously
in the growth phase so it might be a false growth and it might be in the actual potential where the complete
maturity is done the complete gain or the complete return on the particular investment is actually achieved and now
it is actually going to be slightly declining so regarding on all those respective you should be having a
complete understanding and only then you will be able to time the market timely entry and timely exit if the market is
going to crash you would know that and then you would be having a safe exit as well so that is the kind of knowledge
which you should be processing so you should be knowing what is the life cycle of an asset and what is the face which
the asset is lying in and what would be the entry and what would be the exit point as well
and then comes making purchase decisions based on the market and your research so the research which you are going to
put in should be really enough to make sure that the investment which you are
actually going to make the kind of money which you are going to invest which you actually made after a few lot of
struggle locked up work a lot of hard work and also efforts right so you're actually investing that so be careful
while investing because the kind of market research you have done if it's not thorough or it's not well and good
then the kind of investments that you are going to be making would be a wrong one so make sure that the right
investments are being done only by getting the market results and the variations and understanding the
variation and also understanding the market trends and where the market would be going for the investment which you're
actually going to make it can be on equity bond gold or a stock market or real estate property and some anything
of that sort so wherever on which category are you trying to invest do the market research on that and then comes
maintaining your asset without losing the value of the asset so as i said before maintenance is also
one of the most important tasks which you should be doing while managing your asset so you have done a lot of
investment on your asset to own your asset right so you are trying to build your wealth so only by actually
maintaining it in the right way you would be able to maintain you will be able to achieve that particular value to
your wealth or to your asset which you have invested so in the down the time if you are mean not maintaining your asset
then the condition in which your asset would be like after this few years would be very poor
and the kind of investment or the kind of returns that you would be getting in the later stage would also be going down
so it's always important and it's always a basic necessity for you to maintain your asset you might be thinking that
the kind of investment that you need to be doing on the particular property or particular investment but is also
keeping on increasing but if you're actually not doing that the kind of wealth or the kind of value you are
actually having on that asset would be going down and it would be costing much higher for you in the later stage so it
is always better for you to maintain your asset whichever you are processing now coming to types of asset management
here we'll be seeing all the various types of asset managements which are available to us to follow to manage our
assets so depending upon the types of asset we are owning so we will be able to showcase or we will be able to follow
or strategize our management strategies depending upon the types of assets which we own as well in this module that's
exactly we'll be seeing that is nothing but types of asset management let us see what are the types of asset management
which are available for us to follow to manage our asset so the six types of asset management which i have put
forward for you are these including digital asset management fixed asset management iit asset management
enterprise asset management financial asset management and coming to infrastructural asset management so
digital asset management all the social media platforms your software's all those can be classified or all those can
be classed under digital asset management it is actually an asset which you process in a digital platform to run
your business for your personal growth or for your business growth right so all such things can be classified or can be
grouped on digital asset as a digital asset and the management of digital asset can be classified as digital asset
management coming to the next which is nothing but fixed asset management whichever asset which you purchase for a
long term it can be a building it can be a property it can be a missionary or heavy equipment which you process to run
your business or for your personal enterprise so all these things which you purchase can be classified as fixed
assets and managing such assets can be called as fixed asset management next comes it asset management i.t so in this
scenario most of the people are working from home and the kind of network and the kind of data and the kind of
research which you need to process to have or to implement work from home in an efficient way would be under the
responsibility of iot department making sure the server is available the server is up there is no delay the server is
maintained the security is maintained all such activities later so all the such things which you process to run
your business for your personal finance or for your personal purposes can be classified as id asset management all
such activities for the server security and for maintaining the access to those particular people who are actually
having the credentials are maintained and actually be managed by the i.t asset management team next comes enterprise
asset management whatever enterprise are you running all the asset which you actually own on part of that can be
grouped as enterprise asset management all the wealth which you purchase all the property all the equipment whichever
which you process on behalf of the enterprise can be classified as enterprise asset management next would
be financial asset management it would be completely regarding your finance whatever money or the whatever currency
or whatever amount which you possess how much interest are you paying for your launch how much loans are you having how
much is your credit how much is your debit how much is your credit score for the company for your personal account
and such activities are being managed by financial asset management companies or financial asset management strategies so
these are the various types and finally we'll be looking at infrastructural asset management as well so what are the
various infrastructure which we process may be in public sector maybe employment setup and all that's right so all these
things bridges dams roads and all these things are coming under infrastructural assets and managing those assets on a
larger scale would be classified or would be managed by infrastructural asset management teams so these are the
various types of assets management systems which we are having which we will be able to follow regarding
whatever types of assets which we are posting so that we'll be able to manage we'll be able to maintain and also we'll
be able to bring in more wealth more written on our investment in all these categories of assets which we possess
coming to the first type of asset management system that we will be seeing in this course on asset management which
is nothing but digital asset management so what exactly are we managing in digital asset management
so as the name suggests everything that we process in the digital platforms or digitally
that all items we will be taking care of in digital asset management so in digital asset management almost
every business right now in this present scenario almost every business is having its presence in the digital platform
and hence there is a boost in the digital media usage and the content in digital media platforms so that's
exactly why digital asset management is has come to a necessity right now because most of the business which is
running that being e-commerce let it be any kind of business which is running actually
right now in the right scenario and right now due to the pandemic as well everything has gone on the digital mode
right on the digital platforms every business and every opportunity that you are needing as possible is made possible
in the digital platforms and that's exactly why the kind of usage which has been going on in the digital platforms
are very high hence it is always important to manage your assets the digital platforms let it be a social
media account let it be the software which you process let it be any kind of marketing strategies that you can be
following in the kind of platforms which is nothing but digital platforms so all these things can be classified as your
digital asset which are in turn bringing your business wealth and also more connections as well you will be able to
connect with not only number of people respecting the location where they are from right so all these things are being
made possible through digital assets so that's exactly what we'll be managing in digital asset management
the most important aspect to be looked into in digital asset management is regarding the security
so we know that the hackers are there there are a lot of issues threats and you know violence is going on in the
digital platforms as well and that is the most concerning factor regarding digital asset whatever your asset you
are processing you should be maintaining or you should be making sure that the assets which you process are used on the
right terms and it is not misused or it is not used in such a manner that the people who are actually getting affected
in the harmful way so you people should be affected by in a good way by taking advantage of the digital assets which we
are processing by providing the service or products which we are supposed to be providing apart from that no security
threats no damages or no harmless should be processed or should be attained by using our digital assets so that's
exactly the most major concern is so we should be concerned about the security who is having access to our security and
who is able to threat or who is able to give viruses threats you know malware can be all installed in the digital
platforms line so that is exactly what we need to be taking care of while managing the digital assets
digital asset management is responsible for providing access to the digital assets to the right persons with the
right credentials so this comes as part of security itself so in order to login to any digital platform which you
purchase may be your digital account in linkedin platform maybe on instagram facebook whatsapp or let it be any on
any basis right so based on all the things which you purchase for your business to run or for your personal
activities you would be given your username and password and the main advantage of having this kind of digital
platform is that you will be able to access all these items all these digital assets from wherever you are you need
not be carrying a laptop or any item with you always even if you're using a different laptop or different source of
origin in order to access that you will be able to do that the only thing that you need to be providing is your access
the credentials which you purchase your user id your password and if you are actually taking two-step verification
maybe the otp which will be sent to your phone number so that is exactly what is being enabled to make sure that the
security is maintained no one is actually able to access the particular digital assets which you purchase other
than the required or the other than the officials which is actually owning that particular digital asset so this is one
thing which is majorly implemented to make sure that no harmless or no threat are being done and only the digital
assets are being accessed by the officials which own the digital assets now coming to the last point
digital asset management provides you the option to track everything which is happening on the digital platforms that
is also one of the most important factor which digital media or digital platforms or digital assets provides to you you
would be able to track whatever is happening around you you will be able to know who signed it with which credential
and what was the time which he used to do that and what is the activity that he was doing by logging in with the
credential so using all these details we'll be able to track what is the item going on what are the things which is
being taken care of and what are the tasks which was done by this particular person by using this particular
credential during this point of time so regarding all those things we'll be able to track and we'll be able to know where
the things were gone wrong if things were going wrong and if things actually had a turnaround you would be knowing
you would be able in a position to check where the issue had happened who actually made the mistake and regarding
all those things we'll be able to know for example we'll not only be able to track if anything goes wrong we'll also
be able to track our performance for example in instagram how many followers are you getting how many likes are you
getting how many reaches are you getting to your post which you are posting on instagram so all those things can be
seen or can be viewed or can be attained by the insights which each platform are giving so we'll be able to know the kind
of performance we are able to do for example if it's linkedin you will be able to know who
actually viewed your profile how many times your profile got appeared when the people were actually searching for
someone related to your field and you can also see how many reach have you got to your post which you have posted
recently so these are all the various analytic tools which are accessible to us to evaluate our performance as well
as even if things are going wrong we'll be able to know who did that by checking the answers by checking the
time by checking the tasks which were done by that particular person during that point of time so these are the
various management strategies which you'll be able to follow by following digital asset management to manage your
digital assets coming to the second type of asset management which is nothing but fixed
asset management here also as the name suggests we'll be managing fixed assets
how are we managing our fixed assets is what we are concerned about in fixed asset management which is the second
type of asset management we are looking at and what are fixed assets visual assets
will be coming under or will be classified as fixed assets so those are nothing but the various properties which
you own the various buildings which you process to run your business or to create your wealth the kind of
infrastructure which you are providing to run your business for your warehouse for your inventory and all such
missionary activities all this production process you will be having infrastructures so all these things and
also various equipments which you process to run your production process and also the heavy machineries which
you're having to get all the processes and actions done to get the item manufactured or produced to the later
stage right so all these things which are being processed by you or by your organization or by your business which
you are running can be classified as future assets so these are the assets which we'll be managing in fixed asset
management since all these things or all these assets are considered as fixed assets
all the items which an organization has installed and employed to generate income can be generalized into fixed
assets so it is actually simple as that whatever item the company the organization or the business you are
running are actually employing can be considered as assets because it is actually bringing in your wealth or
bringing in you more services or being able to produce a item and it is of high value or high importance or high wealth
creation potential so only then we will be able to classify anything as assets and hence we are
actually talking about the kind of assets are fixed we are talking about fixed asset
management and whatever you employ whatever you install in your machinery in your equipment or in your facility
all these things are coming under as fixed assets and managing those are coming under the management of fixed
asset management so all these things which you are employing or installing are able to bring in you more wealth
more value creation and also which is helping you to run your business whatever requirement you're processing
or whatever requirement you're having all these items or all these assets are being able to address to all those
concerns which you're having and next comes these assets would be serving the organization for a longer
period of time and it's not used for short-term benefits therefore they would be expensive as well
so as fixed assets the name suggests it is fixed it is not a temporary asset which you would be posting for a short
period of time it is fixed and hence it would be there with you for a longer period of time it will be employed it
will be used or it will be utilized by you by your organization or by your business to getting more revenue more
