7 Proven Steps to Build a Profitable Personal Brand for Founders

your personal brand will either make you money or waste hours and days of your time the question is no longer should

you build a personal brand but instead how do you build your personal brand so that it makes you money it took me

nearly a decade to crack the code but now I have two businesses that have both 10x since I intentionally started

building my personal brand so today I'm giving you the exact seven steps I use to make my personal brand profitable and

to maximize my freedom as a Founder because this isn't just about going viral or being famous it's about going

and designing a brand that works for you and with you a brand that compounds every single day and that pays you back

for years to come this is a life-changing process we're about to dive into but let me tell you creating a

profit personal brand isn't luck it's a system and by the end of this video you'll know exactly how to go and

leverage the system to achieve founder freedom and control over your own brand that lets you live on your own terms

create value and connect with Millions let's get started step one discovering the niche

of you the most important foundation of your personal brand is simple understanding you the key is to start

where most people end figuring out what makes you different and Unforgettable what do you want to be known for what

unique perspective or Talent do you have that most people are drawn to what have you been downplaying just to

fit in this isn't about faking Perfection it's about finding the parts of yourself that are worth sharing and

owning them your brand doesn't need to go and be like everyone else's it just needs to be authentic this is what will

separate you from all the noise out there get a pen and paper out and write down your seven core pillars once you've

completed your list the foundation for your personal brand is set great work you've identified those core pillars for

yourself the parts that will make your brand Unforgettable and Uniquely Yours step two Define your core values

and vision let's talk about your compass I'm talking values purpose and vision if you've ever felt lost in business or

overwhelmed this compasses why these guide posts will help you stay aligned as you scale ask yourself what are my

non-negotiable values what impact do I want to make with this brand how can I go and measure success Beyond money

write down the answers to those questions here my non-negotiable values love I love myself and others fully

insanely simple I remove all unnecessary complexity leaving only Essentials and create Clarity and power freedom I have

time financial and location abundance I'm free to be my truest and fullest self I have the freedom and space to

think Ponder and be creative Community I have deep connections meaningful relationships and a sense of belonging

creativity I impact Inspire and innovate nature I explore go on Epic Adventures have fun and discover new places with

people I love the clear your values the easier it becomes to make decisions that feel right for you and when you're

building a brand Clarity equals confidence step three understand who you're talking to now that you're clear

on who you are let's find out who cares step three is all about identifying and truly understanding your audience your

audience isn't just clients or followers they're people whose problems you solve here are some questions that you can ask

yourself what problems does my audience face where do they spend their time online what would make their life easier

knowing your audience will bring Clarity into your strategy and decisions no matter what state AG of the personal

branding process that you're currently at because if you know your audience well then you know exactly where to aim

the best and the fastest way to get clarity around what your audience wants is to simply just ask them here are

questions you can use in a survey to go and interview people that are part of your ideal audience and get to know them

a lot better what content topics would you love to see me dive into what is the biggest challenge in your business right

now what is your biggest goal right now what does success look like for for you by the end of this year the goal of your

personal brand is to be a guide that leads your audience to their biggest goals and helps them overcome their

deepest challenges step four creating your brand identity map and defining your unique

voice and style on step four we're going to go and take all this inner work and transform it into an external and

Visually unique brand identity that represents your own Mission Vision and values this is your unique voice look

and feel and it's what's going to make your brand recognizable at an instant glance translate everything you've

learned about yourself and your audience into a brand identity that's unmistakenly you this is what gives your

brand a soul before I show you my own brand guide here's the mindset you need to adopt when creating your own think

about how you show up is your brand playful or serious formal or laid-back for me Clarity and freedom are key when

I chose those elements for my brand it wasn't just because they look good it was because they match what I stand for

here's the deal your voice and style should be consistent across every single touch point where your brand exists it's

not just about looking good here's a sneak peak of my brand identity here are my core colors here are the common

elements that we go and sprinkle in across my videos here's how I like to style my short form videos and here's

the style of font that we use across all of the different platforms I exist on these small elements all add up to

create my unique brand identity we also have nine core brand Commandments that guide everything we do around my brand

here they are original we are unlike any other we are unique storytelling we create stories that travel stories

Define our brand artist touch stop seeing it as marketing start seeing it as taking up space as an artist

impeccable design tiny details Stack Up copy words are power powerful we write like we speak luxury experience Elevate

Inspire and overd deliver at Key moments taste we Flex our creativity we are creative Geniuses make art not content

dreamy Beauty matters we paint a picture of the dream life magic we create Magic for Founders if you are disciplined in

implementing your visual brand your audience is going to be able to recognize you without even knowing what

profile posted it but it was yours to create a deck with all the details that you just saw in mind here's the process

grab a pen and paper we're going to go and write down the core aspects of your brand identity starting with your voice

Define your voice what's the vibe of your brand playful serious inspiring bold how do you want people to feel when

they hear your message write three to five words that describe the tone you want to be known for visual elements

what are your Brand's core colors pick two to four colors that reflect the vibe you're going for font style style is it

modern classic handwritten choose one or two that match your personality and brand logos and symbols do you have a

signature logo or symbol that people can easily recognize what icon or shape represents your Brand's core values

brand identity Commandments think of these as guiding principles that your brand lives by here are some questions

to help guide you what's the unique promise you're making to your audience how do you go and stand out visually and

stylistically from others in your space think of this as designing the DNA of your brand each choice you make here

adds up to a recognizable powerful identity that your audience will remember and instantly

recognize step five positioning your brand story and building trust you need to build trust and that trust starts

with a story that only you can tell trust is currency without it you're just another voice in The Noise with it

you're someone people come back to again and again establish your brand direction or how you're positioning yourself as an

authority people need to trust you before they'll invest in you and the way that they build trust through constant

consumption of your style in storytelling when people know why you do what you do they're more likely to trust

you here's the truth people don't connect with Brands they connect with people they want to know why you do what

you do they want to feel the heartbeat behind your your work step six your content Pathways

laying out your content GPS step six is all about your content content is the life blood of any

personal brand this is how you attract and engage your audience daily if your personal brand is an engine content is

the fuel the power of social media is too large to ignore in a founder-led business and yes creating content for

your personal brand can be intimidating here's how I go and approach creating content to take the edge off the process

you want clear lanes for your ideas videos posts articles whatever it is your goal is to create a system that

brings you visibility without taking over your life figure out where you want to show up then ask what kind of content

am I best at creating what can I post consistently without burning out then implement the single most necessary

system to this entire personal branding equation that will tie your personal brand back to Serious Financial returns

for your business the content GPS your content GPS is a strategic map that guides what you post where you post and

how often this isn't about being everywhere all the time it's about showing up intentionally in the places

that matter most there's no one size fits all my advice choose three main themes or pillars that represent your

brand then build content around those themes consistently this makes your content creation process automatic

scalable and stress-free take a screenshot pause this video or download this in the description below but this

is the founder content machine that goes and kickstarts the content creation process for my entire personal brand

each time here's how it works step one start by selecting three categories you want to be known for these are the lanes

for your brand the areas you're going to dominate so whether it's sharing audience growth tips Community Building

strategies or scalable systems and different Secrets choose your categories and be specific step two pick your

approach are you the expert who knows this topic cold or are you the curator Gathering insights and learning

alongside your audience both work just choose the one that feels authentic to you step three and now it's time to go

and fill out your content machine Let's generate 30 ideas in 30 minutes I'm serious set a timer pull up a blank

document and let's go to town use these categories helpful deep dive reflection and

vulnerable step seven tools allies and support assembling your team imagine this you've crafted your content your

brand is gaining momentum but you're trying to keep all the wheels turning just by yourself it's like trying to

steer a ship solo through a storm so so what's missing the people the tools and the support that makes it all

sustainable I'm going to go and cover all of those elements in detail right now having the right support means you

don't have to do everything all alone get clear on the tools that you need whether it's project management software

a good camera or a supportive team member the goal is to ensure your brand runs like a machine with or without you

and when I say team I don't just mean people who work for you think of allies mentors or even legends that go and

inspire you this journey is easier when you're surrounded by the right people as you scale here's the initial critical

team that you're going to want in place to build a profitable personal brand a social manager to go and grow your

profitable media Empire a video editor to go and create inspiring videos and a designer to help you go and build your

brand with imagery as well as a tech lead to ensure the machine is going and running smoothly and here are the tools

I use to build my profitable personal brand pype Fury to schedule X content Athena

for elite executive assistants to manage my calendar and emails so I can remove myself from operations tweet Hunter X to

find inspiration for Content HubSpot for sales school for the founder OS Community stripe for payments webflow

for our website testimonial. to collect testimonials notion for a company Wiki Google Drive for photos videos and

b-roll Google docs to document all of our systems zapier for automations figma for designs loom for screen recording

and reduce meetings type form for a foundos application and to get feedback from Founders and then a sauna for

project management building this brand isn't just about money or fame it's about freedom freedom to create on your

own terms to choose what matters and to connect deeply with the people who resonate with you when you build a brand

that truly represents you it becomes a beacon a signal to others that you're here you're real and you're ready to

make an impact if youve made it this far you're ready for the journey this isn't just a week-long process it's a

lifechanging commitment to creating a brand that works for you and builds the future that you want