13 Essential Golden Rules for Logo Design

so there are 13 golden rules of the logo  design industry that are essential to know   before you even think about designing  your next logo check out this list and   see what you are missing out on with  the way the design industry is going  

learning how to prototype is a no-brainer instead  of putting flat files in front of your team   manager or client imagine being able to hand  them a prototype that's so good it feels like   a real app or a website now learn more about  framer later in today's video so firstly the  

dynamic application we are in 2021 and gone  were the days where a logo was a static design   these days brands and companies are keen to have  their logo also used in combination with motion   graphics so when you're designing a logo keep  in mind the dynamic application of your design  

is it going to translate well to a motion graphic  medium this is something you have to keep in mind   next logo appropriation yes it's obvious that  as example using symbols that will be offensive   to a certain group of people is a bad idea for  a logo but going a little bit deeper than that  

as designers we need to make sure the logo is  appropriate for the brand and also the target   market in every single way and it should  just be appropriate to the brand's message   golden rule number three is to make sure you  send your clients a questionnaire in the early  

stages of your project your questionnaire doesn't  need to have rooms and rooms of questions you   just need the essentials such as things like what  makes your business different to your competitors   who are you here for and what do you offer your  customers and of course so on there are a few  

questions like this that you should have in there  so it's vastly important to aim to design a logo   that is different the differences don't need to  be hugely drastic but the logo is the brand's   face in their respective industry and so it does  need to stand out in a crowd of similar faces  

golden rule number five is that the logo shouldn't  be too literal an example here is a light bulb for   an electrical company the logo isn't here to show  the audience what the brand does that is a pretty   common misconception the logo is there to be  memorable and to be a trigger of recognition  

within the consumer speaking of which golden rule  number six is that the logo should be memorable   this is one of the most important golden rules  on this list today and simplicity does breed   recognition and recognition means the brand  will remain in the minds of the consumer  

which then leads to more business  and more profits for your clients   that is the reason for a logo it's not there  to be a nice pretty design that looks cool   it's just a mental trigger that should  hook itself into the minds of the consumer  

logo design golden rule number seven is to have  a strict design process and to stick to it so   something along the lines of client interactions  leading on to research and mood boarding initial   design concepts initial designs and then  refinement to the final design solution  

so yeah work out your process and what works  best for you and then just stick to that process   number eight is to design the logo in black  and white first sure you have to have some   ideas of colors that will be decided in  the early stages of your research phases  

but when it comes to designing the logo  always start in black and white first   this allows you to focus on the logo mark  shape and construction without any color bias   golden rule number nine is to remind yourself  that the logo design is not a brand design the  

logo is just one element of a brand identity it's  like one cog in a machine of many moving parts   the logo should work in harmony and  consistency with the overall brand identity   if this fails to happen the logo is going  to create mass confusion within the target  

market and the entire identity won't function  anymore rule number 10 is to get a second opinion   now this is so important because we can often  get so sucked into our designs and the process   that we give feelings and emotion to our creations  that can become attachments somebody else can see  

the design objectively and for what it actually  is which after 50 hours of looking at something   is pretty difficult to do as a designer but if  you don't have someone to ask their opinion of   you can always just leave your design for a day or  two and then come back to it with a fresh new look  

number 11 relates to the interaction between  logo type and also the logo mark if your logo   does have a logo mark then it really should  work in harmony with your text there is no   use having a playful and soft logo mark symbol  coupled with a serious and rigid serif font  

both of the assets should work together and  express the intended message golden rule number 12   is to remember the target market always the target  market should be established in research phases   and this is the main group of people who are  going to view your design and so you need to  

tailor that design to them specifically every  decision you make should have them in mind   so when you're thinking about typography choices  color choices layout and so on these should all   appeal to that selective group of people and  finally golden rule number 13 is of course  

make sure your logo is a vector there is  absolutely no excuse or good reason as to   why your logo should be a rash to file vectors  scale up and down literally to any size and they   still retain their quality the sponsor of today's  video framer is a no code free to use tool making  

it easy for anyone to become a prototyper now  their mission is to help you get closer for real   create your own smart components complete with  multiple states without any code as well as drop   in pre-built components with the insert menu and  make your own delightful custom animations 100  

visually so in just a couple of hours  you could have a new skill that helps you   stand out from the crowd sign up to framer for  free at framer.com forward slash satori graphics   and that link is down in the description box  below if you want to learn more about logo  

designing do click a video on screen and until  next time guys design your future today peace