Introduction to Internal Validity
Internal validity refers to the extent to which an experiment accurately establishes a causal relationship between the independent and dependent variables. Ensuring internal validity means that the observed changes in the dependent variable are indeed due to the experimental manipulation rather than other factors. For more foundational insights, see Foundations of Experimental Design in Cognitive Psychology: Scientific Method and Challenges.
Importance of Experimental Control
- Experimental control involves eliminating or minimizing the influence of extraneous variables on the dependent variable.
- Effective control increases confidence that the independent variable manipulation is causing observed effects. This is closely related to concepts discussed in Fundamentals of Experimental Design in Cognitive Psychology.
Main Threats to Internal Validity
Extraneous Variables
- Variables other than the independent variable that may influence the dependent variable.
- Examples include participant differences (age, mood, motivation) and inconsistent experimenter treatment.
- They typically cause random error, increasing noise and reducing ability to detect true effects.
Confounding Variables
- Variables systematically differing between experimental conditions that can influence outcomes.
- Example: differing room environments for control vs. experimental groups causing performance changes unrelated to the manipulation.
- Confounds make it impossible to attribute results solely to the independent variable.
Strategies to Improve Internal Validity
Limited Population Designs
- Using homogeneous samples (e.g., undergraduate students of similar age and socioeconomic status) limits extraneous variability from participant differences.
Before-After (Pretest-Posttest) Designs
- Measure participants' performance before and after the manipulation to establish baselines and control for initial differences.
- Example: memory recall tested before and after instructions to create sentences from words.
- Advantages include controlling for individual differences; disadvantages involve possible testing effects like fatigue or practice.
- For detailed design approaches, review the Essential Guide to One-Way Experimental Designs in Cognitive Psychology.
Matched Group Designs
- Participants measured on a relevant variable (IQ, working memory) and matched across conditions to control for that factor.
- Helps reduce between-subject variability when random assignment may not suffice.
- Challenges include difficulty in recruiting enough participants who match criteria.
Standardization of Procedures
- Holding all experimental conditions constant: same instructions, venues, interactions.
- Use of printed instructions to ensure identical delivery.
- Minimizes systematic differences that could confound results.
Conclusion
Understanding and addressing threats to internal validity are crucial for drawing legitimate causal inferences in cognitive psychology research. Careful design choices, control techniques, and awareness of potential confounds empower researchers to create robust and reliable experiments. To deepen your understanding of how validity interplays within cognitive psychology research, see Understanding Construct Validity and Reliability in Cognitive Psychology Experiments.
[music] [music] >> Hello and welcome to the course basics
of experimental design for cognitive psychology. I am Dr. Eric Verma from the Department of Cognitive Science at IIT
Kanpur. We are now entering the sixth week of the course and I will like to continue
the discussion on reliability and validity of experimental designs a little bit more. In this lecture we'll
basically talk about we'll we'll you know extend our discussion on validity of experiments a lot more.
If you remember in the previous lecture we talked about construct validity and we've talked about you know how
can research be reliable and how can our measurements be treated as reliable. In this one we want to talk about internal
validity. Now valid research basically refers to the one that leads to legitimate
conclusions. So whatever experimental protocols one has followed, whatever experimental manipulations one has
followed, whether they are yielding the correct and dependable results or not is basically referred to as by internal
validity. Now [snorts] researchers actually need to be sure that what that the entire research enterprise as
evaluated at various stages is free from any mistakes that could lead to errors in the procedure as well as conclusions.
So for example remember we start with say for example forming operational definitions of conceptual
variables. So we convert those conceptual variables to measured variables. In the previous lectures
we've talked about whether the measured variable is actually encompassing the conceptual variable or not. So we talked
about that as a result you know as a measure of construct validity. There is also for example you know a possibility
that the experimental manipulation has not worked. So if the experimental manipulation has not worked then how do
we sort of uh you know conclude correctly from our experiment results. So that basically can be a measure can
indicate that our experiment is not internally valid. It is the manipulations have not worked. The you
know the changes that we are observing on the dependent variable are not because of the
independent variable manipulation but because of something else. So these are some of the things that as experimenters
we have to be guarding against. Let's take an example. If a researcher claims that you know there is a particular drug
let's say drug A it works against a specific disease let's say such diabetes or any XYZ disease. Such [snorts] a
claim would be valid only if the new drug really works on the diabetic patients. It will not be valid say for
example if there is if the drug is not really causing the reduction in symptoms but something else entirely is actually
causing the reduction in symptoms in diabetic patients. So there are you know several possible
threats to the validity of an experiment which basically will make it difficult for researchers to make proper
conclusions proper interpretations about the research enterprise. And it it happens a lot of times because
despite you know sometimes the best intentions of the experimenters best intentions of the researchers it is
possible that several research conclusions that are coming out are actually invalid because of some mistake
at some step during the procedure. Maybe the experimental manipulation did not work. Maybe the measured variable is not
the correct measured variable you know for representing the conceptual variable. So
construct validity is not there. And in that sense validity also we cannot treat it as an all or none phenomena.
Sometimes most of the things in the experimental protocol are fine but because of a small mistake something
that is basically happening is not allowing you know is basically is not allowing the conclusions to be perfectly
valid and legitimate. So it's not an all or none phenomena. Sometimes it can be treated as a degree to which a
particular results are valid the degree to which the particular you know results are correct.
So only if researchers you know understand the potential threats to validity they [snorts] can ensure the
that the research being conducted by them is actually valid. Now there are four major types of you
know threats to validity of research and we've talked about some of them. We will continue our discussion in this week
talking about the others. Now we've talked about construct validity in the previous lectures as well. What is
construct validity? It is basically threatened when the measured variables that you are using in the research. Say
for example remember in the last class I was talking about if you want to measure >> [snorts]
>> aggression as a conceptual variable and you're taking the measured variable as the number of smiles per hour or per 20
minutes. That is obviously you know on the face of it not a valid indicator of whether somebody is going to be
physically aggressive or not. So in that sense you know that the construct validity of the measured variables is is
not there. And in that sense if you know an experiment is carried out using those definitions then the experimental
enterprise per se is not valid because it does not adequately assess the conceptual variables that it is designed
to measure. So that is the threat to construct validity. We can talk about statistical conclusion validity. So for
example once the results are there and you're trying to carry out analysis and on the basis of the
analysis of the results you're trying to make certain interpretations. At this point there are two kinds of
errors that are possible. For example it is possible that you incorrectly reject a null hypothesis. The difference is
actually not there but because of some reason or the other the experimenter or the researcher you
know ourselves we get an impression that no there is actually a significant difference between the experimental and
the control condition and we reject the null hypothesis mistakenly. Such a case is called type one error and type one
errors are very common within research because sometimes we do not you know analyze the results very well
and we basically mis-conclude the interpretations from a given experiment. So that is called type one error.
It is also possible that there is actually a significant difference and we basically mistakenly fail to reject the
null hypothesis. So if we are not rejecting the null hypothesis even in cases that you know the null hypothesis
is untrue then it is called an instant of the type two error. So there are you know type one errors and type two
errors. Whenever either of the two is there we basically say that there is you know a lack of what is called
statistical conclusion validity. Basically what has happened is that the researcher has drawn incorrect
conclusions about the research hypothesis based on the data. All right. So construct validity, statistical
conclusion validity. In today's lecture and you know coming lectures we will talk about internal validity and
external validity. What is internal validity? Internal validity specifically defined is under threat when the
researcher cannot trust the conclusions that have been drawn about the causal relationship between the independent and
the dependent variable. For example there is an extraneous variable or there's a confound variable which is
also causing a change in the dependent variable. If that is the case then you cannot be very sure that the causal
relationship that one is inferring about the independent and the dependent variable is correct or incorrect. In
such cases and in all such cases we would say that the internal validity of the experiment is questionable and the
experiment is not internally valid. We cannot draw legitimate definitive conclusions about our experiment.
Finally there is external validity which refers to the extent to which the results from
a given research enterprise can be generalized beyond the specific settings beyond the specific lab beyond the
specific protocols that are followed beyond the specific participants and can be generalized across people across
different settings and can actually be used to inform public policy and can be used to inform
you know our descriptions of the world. So these are the four main types of validity that basically
can affect our experimental enterprise and then experimental results. And it is therefore very important as
researchers to understand where these are coming from and how can we sort of you know work around them? How can we
increase the internal and external validity? How can we increase the construct validity or the statistical
conclusion validity of our experiments in order to be able to draw perfect conclusions about our experimental
enterprise. Now a very important aspect so we'll talk about you know aspects of internal
validity in this lecture. An important aspect of the experiments that ensures their validity is if it has or if the
experimental protocol has good experimental control. All right. And good experimental control will be there
to the extent to which that the experimenter has been able to eliminate the effects of the dependent effects of
other possible variables on the dependent variable. See why are we designing the experiment and
what are we trying to achieve out of it? We are trying to actually control for all other possible variables and
basically manipulate one selected independent variable or maybe two if you are doing a factorial design kind of a
thing. But one or two independent variables we are varying and we are measuring the effect of this variation
that we are doing on our dependent variable. If however by you know some case there
are other variables in play as well which have not been controlled for which have not been matched which are
violating the initial equivalence of the participants then what will happen is that the
effects on the dependent variable that we are measuring we will not be sure whether they are actually happening out
because of the independent variable manipulation that we are performing or because of any other variables. So the
experimental control is the degree to which a experimenter has been successful in controlling for all other possible
conditions. If the experimental If the experiment is well controlled, if there is a high degree of experimental control
in any experimental enterprise, then it is quite possible it is you know easy to follow that the
experiment will have higher internal validity. So the better the experimental control, the more confident a researcher
will be about that it is the independent variable that is actually causing the changes in the dependent variable which
we are measuring. Now there are two kinds of variables that can actually flout the you know
experimental control conditions and let us talk about them. The first kind of variables that can be
problematic are extraneous variables. These extraneous variables are variables other than the independent variable that
can potentially cause changes in the independent variable. For example, these would include in for example, these
would include the initial differences among the research participants. Remember
when we are going through the you know the aggression study, two groups of children watching violent
versus non-violent cartoons and then their aggression is being measured. We said in several previous lectures that a
starting point of that lecture will be to ensure that there is initial equivalence between the two groups of
children. They are matched say for example on age, socioeconomic status, educational background, parents
disciplinary style and so on and so forth. So the degree to which we are ensuring this initial equivalence, the
degree to which we are able to ensure this initial equivalence will basically suggest that [snorts] we have controlled
for possible extraneous variables. All right. Extraneous variables basically they obviously include both initial
differences among the research participants in the characteristics such as ability, mood, motivation and also in
the differences in how the experimenter you know treats the participants or how they react to or how the participants
react to the experimental setting. So while the participants are coming to your experiment and they have been
matched for and their broader characteristics, demographics, etc. have been matched sometimes what happens is
unwittingly the experimenters treatment of the participants becomes different and in those cases it is possible that
that treatment of the participants is causing the changes in the dependent variable. So that is also something that
we have to be very careful about. We have to be very sure that that is not causing our participants to respond
differently in two conditions, the experimental condition and the control condition. Remember suppose if we are
doing a within subjects kind of a design. Now as these variables are typically not measured by the
experimenter, their presence increases the within groups variability in an experimental research design making it
more difficult to find the differences among experimental conditions on the dependent measure. So remember if there
is more within group variability, we will never be able to conclude that the differences in the dependent variable
are actually due to differences in the participants characteristics or their different differences due to
experimental manipulations. That is what reduces the confidence in the experimental findings. That is what
reduces the validity, internal validity of our experimental protocol. These variables would typically cause
random error or noise in our experimental measurements and thus will increase the likelihood of what we call
type two errors. Okay. So we will basically a lot of times not be able to conclude you know properly that
measurements that we are taking on the dependent variables are actually due to IV manipulations, extraneous variable
manipulations or due to some other random factors which are not controlled for.
The other class of variables that are also equally important, that are also you know sources of
or threat to our internal validity are variables other than the independent variables wherein you know participants
in one experimental condition can differ systematically or on average from the other condition. You can imagine doing a
within subjects design as well or you can imagine doing a between subjects design, but if there is a systematic
variation between participants or systematic variation between experimental and control settings which
is causing the changes in the dependent variable, but which is not due to your independent variable manipulation. Okay.
So that basically is referred to as confounding variables. Let's take some examples. Now broadly when we start
remember what we were doing was we were basically going ahead with random assignment to conditions. So we are
saying we created an initial equivalence, even number participants go to watch the violent cartoons and then
their aggression will be measured. Odd number participants go to watch non-violent cartoons and then their
aggression will be measured and we are basically interested in knowing that okay, what kind of watching what kind of
cartoons is creating differences in their aggressive play. Let's say that's the framework of the example. Now when
we start with random assignment to prevent we basically hope that it will prevent the systematic differences among
the participants. Whatever confounding variables or possible confounding variables they might be
will basically be the ones that are created by the experiment itself. They will be created within the experiment
itself and they are sometimes unintentionally created by the experimental manipulation. For example,
it could be that something in the conditions in between the experimental and the control conditions is
systematically different. Okay. So the example that the book takes is say is say there is a researcher who is
interested in you know designing an experiment to study whether people in you know working in groups rather than
alone perform better on mathematics problems. Okay. Now the experimenter is very you know cautious. They have
designed a very good experimental manipulations. They are basically going to collect data.
But in their zeal and in their enthusiasm, what they did is that when participants were supposed to work on
these mathematics problems alone, they were made to work in the basement of a building with no windows you know dim
light and so on basically assisting their relative isolation. Now the participants are
working here in relative isolation and they are solving mathematical problems. And in
the experimental condition they are working in groups. Now in this time what is happening is they are working in
large groups, but in bigger rooms, larger windows, good lighting and so on. Now
while the critical manipulation is whether the participant is working alone or whether the participant is working in
a group, but there is also a systematic variation that has taken place here. Okay. You can pause and think about it,
but the idea is that if in the isolated condition they are working in a room which is systematically overall
different from when they were working in the group condition, you cannot be sure whether it is the group or isolated
manipulation that is causing the differences in the in the mathematical performance or it is
the nature of the room. So basically you can see what has happened here is that there is a systematic variation in the
conditions that has crept in. The researchers did not plan about it, but they sort of mistakenly missed this
particular manipulation. They missed that you know the conditions should be identical in both
the measurements. So if the participants were to work in isolation, they would work in the same room. If the
participants had to work in groups, they should have gone to work in the same basement kind of room. Or if they were
to work alone, they were to they were should have been made to work in the same large rooms with large windows and
if they were to work again and the next measurement is in groups, that should have been taken in the same large room
with large windows. In this case, there are two variations that are happening. One that is
accounted for which is whether the participant is working in isolation or in group and the other is the condition
of the room. The condition of the room becomes the confounding variable which may or may not have an effect. We can
sort of look at the results which may or may not have an effect on their you know mathematical performance and in that
sense has the potential to be a confounding variable, has the potential to have had some kind of mixed effect,
some kind of issue in the overall measurement. A lot of times you will see it can happen,
something like this can happen which will cloud the results of your experiment and you will not have planned
for it. In those cases we can say that the internal validity of your experiment is threatened.
Now confounding and internal validity basically you know that you can sort of work with it, you can try and sort of
you know get around this as well and that is something you know that as experimenters
we have to be very careful about. So as I was just talking about in the previous example, confounding refers to the fact
that the other variable gets mixed up with the independent variable making it impossible to determine that which of
the variables has produced the difference in the observed you know measurement of the dependent variable.
It could be just the fact going back to the previous example that given that these other rooms were larger you know
had better light, had better windows and air, they caused the improvement in performance rather than the fact that
the participants were working in groups. Okay. Now another way in which you know internal validity can be threatened or
you know confounding can happen is that if there are alternative explanations possible. Now when you are manipulating
your independent variable and you're measuring the effect of the manipulation of the independent variable on the
dependent variable, you are assuming and that is the fundamental assumption that it is only the IV manipulation that is
causing the change. And you go with that explanation when you are writing down the results, when you are describing
your results, that is what you are working with. But a lot of times and this will happen to all of you when you
start writing your papers and so on after conducting your research, a lot of times as experimenters, it is possible
that we miss that oh, there could have been another variable within our experimental manipulation that could
have caused this change. And this is something that a lot of reviewers point out that yes, there could be alternative
explanations to whatever results that you have found. Okay? The presence of a confounding variable does not
necessarily mean that the independent variable did not cause the changes in the dependent variable, but there can be
sometimes an alternative explanations that can explain these obtained results. Now, the
degree to which you can rule out any other alternative explanations is basically the control that you have had.
The degree to which alternative explanations can also play a part in explaining your results is the lack of
internal validity, is the lack of experimental control in your overall experimental paradigm.
Okay? Now, let us talk about ways in which we can control these things. One of the
very interesting ways to control the effect of extraneous variables experimental enterprise is follow what
is called limited population designs. Okay? So, this is one of the reasons why a lot of people use within subjects
experimental designs as well. Now, as the possible source of extraneous variables typically involves the initial
differences among the research participants to the extent that these differences are playing a part and they
constitute random error, we can choose for ways to undermine this. So, within subjects design if you're using, it is
automatically, you know, offering you some reprieve with respect to a lot of differences between participants will
have been taken care of. It is the same participant which is going through the experimental and the control condition.
Okay? And we can talk about order and other things we've talked about in the last lecture.
Another way you can actually do this is that you know, you select the participants from a limited and
therefore relatively homogeneous group. This is something that is followed a lot in experimental research because
typically what we do is across universities in, you know, around the world, we are typically working with
undergraduate college students who basically form a relatively homogeneous base. You know, most of them are within
the same age group, 18 to 30, 18 to 25, drawn relatively from a similar socioeconomic status given the kinds of
universities that there are. But a lot of times, you know, you'll see while sampling you take care of the fact that
they are drawn from a, you know, same level of socioeconomic status as well, same strata of socioeconomic
status as well. So, [snorts] if you're drawing your population from, which is, you know, coming from a,
drawing your sample from a relatively homogeneous population, it basically provides you a very good chance that
extraneous variables at least to the extent that, you know, we're talking about extraneous variables due to
initial differences between participants are controlled for and they're sort of, you know,
in check. So, that is one. There is also other, you know, kind of design when you do a
pre-post kind of a thing or you do a before-after research design. Now, what is a before-after research design? A
before-after research design is that you basically measure all your participants on your dependent variable prior to the
experimental manipulation once and then after you carry out the experimental manipulation, you measure them again. So
that what you have is now you'll have a baseline measure. Let's say your participants come and
they are, you know, performing on a test of memory. So, you first measure them on the memory of whatever you want to test
them and you get a, you know, an estimate of their overall memory. Then you perform your experimental
manipulation, then you again get the measurement and now you can compare the post-experimental manipulation
measurements to the pre ones. So, you can control this one with the baseline and that provides you a very good
estimate of, you know, the fact that the variations that are happening are basically only because of the
manipulations. All right? So, this is an example of a before kind of a design. The baseline measure, all the
participants study and recall a particular list A and then there's a list B which is equivalent to the list
A. So, what you do is you randomly assign participants to the experimental and control condition, then both groups
are studying the list B, one with using instructions. So, in this one they have been asked to remember each word from
the list by making a sentence and here they're asked to measure the each one, you know, each word in the experimental
list without any instructions. After that you basically have them have them recall the list B and whatever whatever
differences in these two conditions that you will get are probably because of the difference in instructions and not
because of the initial difference. You can actually compare the recalling of list B with recalling of list A to
basically get an estimate of the fact that okay, this was the baseline, you know, memory for a list with this
participant and this is the post-experimental manipulation. Did the instructions actually create a
difference? That will also give you a very good estimate. You will compare these two as well and you will come you
can compare the performance of these groups with their prior or baseline performance as
well. Okay. So, just revisiting this experiment so that it is clear. So, the
idea is there is an experimental design that we're doing where college students are given a list of words to remember.
Half of the students are randomly assigned to a condition in which they are instructed you know, to
which they basically construct sentences using each of the words and the other half are just told to remember the words
as best as they can. After a brief delay, the participants are asked to remember the words. Now,
obviously there can be many differences even without the manipulation. So, what we do is that you basically, you know,
have them give the, you know, recall on a prior list, list A, which is similar in most respects to the list B. Okay?
This will take care of prior differences such as verbal skills, current mood, motivation to take the experiment
seriously. All of that you already get when you're doing your list A recall. So that you know, okay, this is the general
pattern of performance here. After that you assign the participant randomly to the two conditions. Half of them
basically will make a sentence and then try to remember, half of them will just try to remember and memorize that and
then you give them the recall test again. So, basically what will happen is in such kind of a before-after design,
the dependent measure is assessed is basically measured both before and after the experimental manipulation. So, hence
in this design what will happen is that the students will memorize and they are
tested on one set of list of words, which is list A. Then they're randomly assigned to one of the two memory
conditions. So, with making sentences, without making sentences and then are tested again. The first memory test is
known as a baseline measure which can be compared with the post-experimental or post-manipulation test as well, which is
known as the, you know, critical measure. Now, what are the advantages of this
kind of design? Now, the idea in, you know, behind this before-after design is that any differences that you observe
among the participants will basically have influenced the baseline measures as well. That was also serving as a
dependent variable. So, if there are any differences between the participants, let's say half of them and other half of
them, those differences will come up already in the baseline measure and once you use the baseline as a reference to
mark up the post-experimental manipulation measure, you will know that okay, these differences are due to
experimental manipulation and not due to baseline differences or initial differences between your participants.
So, for example, in this particular experiment that we've taken as an example, if a student with a
particularly good memory would, you know, has scored better on, you know, list A, you know that this same student
will have scored better on list B as well. And now when you subtract, you will basically get actual difference
based on the instruction of, you know, the memory exam. It is notable, however, that both the before-after research
designs share some similarities with the repeated measures between subjects design, sorry, repeated measures within
subjects design that we were talking about before. In both of these cases, you know, the participant is measured
more than once. In the within subjects, the same participant goes through both conditions. Here, the same participant
gives a baseline measure as well as the critical measure.
Both of these designs, the repeated measures and the before-after design, increase the statistical power of the
experiment by basically controlling for variability among the research participants. All right?
The difference, however, there's a small difference here. The difference being that in repeated measures design
each individual is in more than one condition of the experiment, but in before-after experiment design, each
person is only in one condition. But basically what we're doing is we're measuring the dependent variable more
than once, as a baseline as well as the critical measure. There are also disadvantages of
before-after designs. For example, they can, while they can help reduce random error in measurements,
they also create, you know, some kind of a possibility of testing-retesting effects because it is possible that
there there is a fatigue happening, there is carryover happening or the participant has, you know, judged the
hypothesis and starts performing in a reactive manner. So, all of those possibilities are obviously there.
Other ways to reduce, you know, these kinds of, you know, problems with validity is trying to use matched group
designs. Now, what will happen here? An [snorts] alternative approach to measuring the dependent variable more
than once is to basically collect either before or after the experiment a different measure that that expected to
influence the dependent measure. So, what we are basically saying, let's say in this same memory experiment, if we
have concern about similar memory measures being taken twice, the experimenter might choose to measure
participants intelligence based on an IQ test with the assumption that the IQ will be correlated with memory. And
then, when they basically control for IQ, they'll they'll have reduced the between
person variance. A very uh important sort of a or another uh real-life example of this could be, say, for
example, if you're planning to test your participant on uh some kind of uh
inhibitory control kind of study or an executive function task switching kind of study. Now, in these kind of studies,
working memory working memory span is an important factor. Now, if you want to be sure that uh you know,
uh the results that you're getting from your experiment are not because of working memory, it's a very good idea it
it is often done is that you measure the participant's working memory span and you select people within the same band
of working memory span to participate in the experiment so that you're sure that your group is matched on that criteria.
In that sense, there is nothing that is going to affect your experimental results other than your IV manipulation.
Now, this kind of a design is known as the matched group design because participants here are measured on the
variable of interest, for example, uh IQ or working memory span before even the experiment begins. And after that, they
are assigned randomly on the basis of their scores on that variable. So, you can basically say, "Okay, now I have a
group of, let's say, 60 participants, all which are matched on this critical variable which I was thinking could have
had an effect. Now, I can sort of randomly assign them to all the conditions and there is uh you know,
uh practical initial equivalence created in my experiment. Okay? So, uh during assignment of participants to conditions
in this memory experiment, two individuals with the highest IQs would be randomly assigned to the
sentence creation condition and the no instruction condition, respectively. Then, the two participants on next on
the IQ scale can be awarded can be again awarded to condition uh sentence creation condition and no
that IQ in this case or working memory in our uh you know, task switching case are not
actually having an effect on the uh you know, independent variable manipulation because we have matched for the same
levels of IQ in both of our samples. We have matched for the same level of uh working memory span in both of our
samples. And in this sense, participants can be matched on a range of variables. You
know, they can you can match them on, say, for example, you can match them on demographic variables such as age and
SES and etc. You can match them on, say, for example, uh their performance on another memory task, uh IQ task,
uh their uh you know, other characteristics and so on. But, what will happen is it'll be difficult to
find participants because when you start matching, the number of participants that you can actually use
potentially from the population will start reducing. So, that is why you will see a lot of times matched group designs
are are you know, difficult to use and they are uh you know, not very popular within experimental research.
So, you can see here is an example of a matched group design. So, a matching variable is
IQ here. Uh so, highest IQ pair and the next highest IQ pair and the lowest IQ pair,
both are occurring in both conditions. Okay? So, in that sense, IQ is controlled for and uh it cannot be uh it
cannot cause uh or it cannot be a source of systematic uh you know, variance in the independent variable along with the
independent variable and it will not cause the change in the dependent variable and will not basically create a
threat to internal validity in the conclusions that one has to make. So, that's what I was saying. It must be
noted that uh you know, uh use of matched group designs is not normally necessary in an experimental in
experimental research as in most cases we assume that random assignment will be sufficient to ensure that there are no
differences between the experimental conditions. All right. Now, matching is and it is
typically used and it is used only in those cases when the experimenter feels that it is absolutely necessary to
attempt to reduce variability among participants on certain specific criteria. Say, for example, if you are
doing an a task switching kind of study, you might want to go out and actually control for uh working memory capacity.
You might want to go out and control for exposure to video games and some other factors which you will have theoretical
reasons for assuming that they can have an impact on your uh you know, IV manipulation and consequently your
dependent variable measurement. Now, another way, so you have the before-after design, you have the uh you
know, matched group design. You can also look for uh you know, controlling the conditions uh you know, most uh
typically by standardizing the conditions. Say, for example, you can have that uh the entire experimental
protocol is controlled, it is followed to the T. It is basically uh for each participant matched in in all respects.
So, the same room is used, so the same instructions are given. The independent variables are treated in the same way uh
so that the only thing that is varying and even the way in which the IV manipulation is done is exactly
identical for all participants. Now, this is this will also reduce the any chances of
uh you know, extraneous or confound variables creeping into your experiment and reducing the internal validity of
your uh results. All right. So, the idea basically is to hold constant every possible variable that could potentially
influence the dependent measure. And [snorts] for this, a lot of times what happens is the researcher will contact
all the participants in all of the experimental conditions in the same manner, provides the exact same consent
form, exact same instructions, ensures interaction happens in the same way. It happens uh exactly identically across
all participants. Say, for example, uh sometimes uh you know, when we are using verbal instructions, you uh describe
them much in detail to one participant but very superficially to other, that can also cause a difference in your
results. So, typically what has happened is the set of instructions is printed and it is handed over to the participant
uh so that there is no variability in the delivery of the instructions which can cause changes in the dependent
variable measurement. So, as the experiment proceeds, the activities of the groups and how the
experiment is treating the two groups remains exactly the same and this can also reduce uh to a large extent any
variability that can creep in in the experiment. So, that is all for uh this lecture. I
will continue this discussion on uh validity in the next lecture again. Thank you.
Internal validity refers to how well an experiment establishes a causal relationship between the independent and dependent variables. It ensures that observed changes in the dependent variable are directly due to the experimental manipulation rather than other factors.
Extraneous variables introduce random error by influencing the dependent variable unintentionally, increasing noise and making true effects harder to detect. Confounding variables systematically differ between groups, making it impossible to attribute effects solely to the independent variable, thus seriously threatening internal validity.
Strategies include using limited population designs with homogeneous samples to reduce variability, applying before-after (pretest-posttest) designs to control for individual differences, employing matched group designs where participants are matched on key variables like IQ, and standardizing procedures to ensure consistency across conditions. These approaches minimize alternative explanations for observed effects.
By measuring participants' performance before and after the experimental manipulation, this design establishes each participant’s baseline, allowing researchers to account for initial differences. This helps isolate the effect of the treatment, though care must be taken to address possible testing effects such as fatigue or practice influencing results.
Standardization involves keeping all experimental conditions identical, including instructions, testing environment, and experimenter interactions, which prevents systematic differences that could confound results. Using tools like printed instructions ensures delivery consistency and reduces variability unrelated to the independent variable.
Matched group designs control for relevant participant variables by pairing individuals with similar characteristics across conditions, reducing between-subject variability. However, they can be difficult to implement due to challenges in recruiting enough participants who meet specific matching criteria, which may limit study feasibility.
The video references several comprehensive guides such as 'Foundations of Experimental Design in Cognitive Psychology: Scientific Method and Challenges,' 'Fundamentals of Experimental Design in Cognitive Psychology,' 'Essential Guide to One-Way Experimental Designs in Cognitive Psychology,' and 'Understanding Construct Validity and Reliability in Cognitive Psychology Experiments,' all accessible via lunanotes.io summaries, which offer deeper insights into design and validity concepts.
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