Understanding Dual Structure Theory: A New Perspective on Motivation

hi today i would like to tell you about one of the motivational methods which is called dual structure theory which was

created by frederick herzberg dual structure two factors here you can find different names of the same

theory well the main question is why we're going to talk about that one beside of all other ones

that were discussed before like muscle for example the main idea is just to present you

that on the same topic which is called motivation you can look from super

different perspectives and here's who created his work and the end of 50s of the 20th century we

just found that the perspective how we look at motivation

might be very different to what maslov did if you take a look on that in traditional attempt of motivation

that satisfaction and dissatisfaction there were opposite ads of the same dimension

which saying it more practically means same thing might very satisfy you or very

dissatisfying sounds logical if you think generally about that i believe for most of the people it sounds

super logical but let's think about it in a more complex way

well according to what you can find in here on this illustration on the top red one

you can find this traditional attempt single dimension same thing gives you satisfaction dissatisfaction

but if you start thinking on practical examples if i work in the office and it's cold in the

office i'm very dissatisfied but does it mean that if in this office it will be warm

i will be super satisfied and that's how it should be it doesn't mean it gives me super big

satisfaction that hey it's plus 20 in the office oh it's just something normal

and that's exactly what hair is good for that the same aspect is a bit more complex so

we have two factors the factor which is called motivation factor

and the factor which is called hygiene factor if you take a look on this illustration once again

motivation factor means that something gives you high motivation so high satisfaction

or no satisfaction and a hygiene factor gives you dissatisfaction or no dissatisfaction

basing on the example that i just gave you if it's super cold in my office i'm dissatisfied if it's plus 20

i'm not dissatisfied but it doesn't mean i'm super happy about it with a similar aspect if i have very

challenging topic at work this is something that gives me satisfaction

if i have just ordinary job i'm not satisfied but it doesn't mean i'm dissatisfied

well you can start thinking cool someone created two factors y2 why not three what's

behind them well behind that is a perspective which tells you

how and on what we should concentrate being the managers and we concentrate on the aspect i would

like to motivate my people and many times the managers they have a tendency

to concentrate to put too much attention on the areas of hygiene and that's right first you should

concentrate on the areas of dissatisfaction just sold them and that's all but if our

employees are working in the office which is cold and which looks bad we should fix it but it doesn't mean

that we have to invest let's say 100 million and building very very sophisticated building

because your employees mostly will not get more motivated if you will transfer them

in new office but still being having the same repetitive procedures but for many

managers it's just easier to spend the money make the basic move and set

it down it's easy while spending money even if it's costly that's why so many companies are

investing money we're moving to more prestigious place the equipment in here looks like that that

and that that's expensive but it doesn't automatically mean

that it gives high satisfaction to your employees so too much attention too much importance is many times placed on

these environmental factors they should be done

feel like it's done no dissatisfaction and then to put the attention on the motivation factors

and concentrate on that so summing up dual structure theory by harrisburg you have two dimensions

hygiene motivation and that's just a different perspective how you can look on the topic of motivation thank you