Analyzing RetailMeNot's Effective SEO Strategy for Coupon Aggregation

right I want to talk about this website's SEO strategy you've probably heard of them they're called RetailMeNot

essentially what they do is they're a directory or a Marketplace or a listing site where they aggregate different

coupons for different restaurants or places right essentially this page is dedicated page for Papa John's and has a

bunch of links for coupons that you could potentially get on their pizza restaurants right I want to cover what

you're doing how they're acquiring backlinks and exactly what their SEO strategy is that makes them super

relevant for coupons that essentially gets them ranked on Google and a bunch of traffic every single month but before

I go over all this let me show you first what their traffic looks like so 67 let's do 70 of all their traffic comes

from organic search so search engines like Bing or Google right so this company that's most likely a

multi-million dollar company has most of the traffic coming from search engines so they're of course doing something

right because this is not the norm right the norm isn't this normal usually traffic comes more from direct but this

is amazing right so let's say they're making 10 million dollars a year which should probably be a bit more just

imagine how valuable their search positions and their rankings on Google and other search engines like Bing can

be because 70 of their money essentially is coming from search engines so let's go over exactly what they're doing first

things first is they're ranking for 1.3 million organic keywords they have about 20 million backlinks now this is not the

best um ratio here so they have only 66 000

different domains and 20 million backlinks there but there's a bit of a discrepancy here and I'll show you in a

second what that means and why but ideally you don't have a value as close as possible from referring domains to

backlinks code so let's say this is your site let's say this is about amazon.com pcmag.com

and these can have each one one link right so you on here you'd have three referring domains and three backlinks

but amazon.com could link twice to your site or three times on this aspect you'd have uh six backlinks from three

referring domains right one two three four so four sorry about that that's some bad math so would you get the point

four backlinks from three domains ideally the the more backlinks you have from one domain the less they're counted

towards I guess the points that rank your site on Google so again you want to have a closest Value from one to one as

possible if not no worries again this is still good but I'll show you why in a second uh it's not ideal now I mean

organic cure rankings are ranking for 1.3 million right they were ranking last year for 2.8 million but that's that's

the point now uh you might notice a trend here and I'll talk about this in a second which is topical Authority you

might notice that the topic these guys cover are essentially food food Papa John's which is a a pizzeria

um because they cover also other types of retail stores But Domino's here another Pizzeria

um fast food near me Papa John's near me again they they do cover a lot of different niches but most of it in there

the topical Authority comes from the food Niche right so if you scroll down here and take a look at their backlinks

we can see that a bunch of backlinks BC mag one's for Apple they have one from Wikipedia as well but by the way if you

want to grab this tool I'll leave a link in the description uh you can also it also has a rank tracker integrated in it

you can add keywords track them all and limited keywords so it's pretty cool but uh yeah moving on to the top pages now

what you notice is they have viewing Pages view for slash view for every single restaurant or retail store right

Papa John's Best Buy Domino's hotbobby.com walmart.com right target.com doordash fast food this is a

different one for coupons right they have dedicated pages to each restaurant or each resource and you'll notice they

all follow a trend they all follow the same template which is business name promo codes and coupons

because this is what people are searching for exactly this is our these are the exact match keywords people

search for doordash promo codes or doordash coupons and you'll see that this is an H1 if we click here by the

way this is also free I'll leave it in the description if you want to try it out the headings the age one is going to

be business name promo codes and coupons on every single one of these Pages let's take a look at this one from Papa John's

again it's the same thing over and over again age ones business name coupons and deals in this case it's deals unsure why

they're doing this maybe they want to Target different keywords maybe they've noticed that people uh searching for

pizzerias use the word deals instead of the word um coupons I mean that's just my guess

unsure why they've done it but you get the point they're essentially all the same logo to get the page relevancy

right and then a about us of the business right this gives this page relevancy to the business right this is

a page about Papa John's so it needs and must mention what Papa John is right they write a big description about what

they are and of course they should have a this is a bit it's a long description they have a link here for uh Papa John's

I'm guessing this goes straight to Papa John's if not it does my website my browser is crashing but this goes

straight to Papa John's so they have outbound links to Papa John's right so you have this whole page that is heavily

niched down right these are restaurant name Plus

sorry coupons and Deals right super Niche down hasn't about us about the business

as a logo that gives it the page relevancy the URL also as you can see up there is the business name so it has the

it gives this page that's Google know that this page is about deals for X business it of course has what the user

is searching for which are these little coupons and one thing that's interesting is that when you click one of these

coupons a new tab pops up with the actual coupon that you can see and the other one redirects to Papa John's right

so this is a a way that they've found to measure the traffic that they're sending the Papa John's I'm sure if they have an

affiliate deal with them maybe they do again cannot be sure too sure that but you saw this before that this website

gets right here a 20.7 million visits a month so that's a lot of visits every single month of course none of them go

to uh this Papa John's page or not I'll let them go to doordash but some of them will right and what RetailMeNot does is

essentially there are a directory that sends out traffic or affiliate traffic to these different businesses and then

I'm assuming they take a cut or either the company is paid to be listed around here so essentially if you dump it down

it is a directory site right recently not created a domain they made it popular they rank these pages are now

most likely companies pay to be on here right super super interesting now moving on in

terms of backlinks we can see that a lot of backlinks and I just opened them here from the backlink section cam from PC

Mac you don't know some of the biggest sites out there they get a ton of traffic as well they essentially post

um a bunch of news right and you'll notice that here on the footer sorry they have a link to RetailMeNot right

and on every single article because this is a footer article for the link sorry on every single article they have a link

to RetailMeNot and all these ones right so they have ten thousand twenty thousand fifty

thousand plus backlinks coming from pcmi alone right you just count up the Articles they do have just like this

we can see how many pages they have on the site so 130 134 000 Pages just in 0.2 seconds right this means that that

PC mag is sending at least 134 000 backlinks to retailmenotes right so that's the way

they found to gather backlinks from Authority sources I'm sure they're paying a hefty amount to be listed on

here but with that they are able to increase their domain Authority in Google right their site is perceived as

high value and has a more authoritative source for all things food related or all things coupon related because they

have links from Authority sources and that's how link building works right you want to have links from authoritative

sources whether that's Wikipedia PC mag whatever it is a link from an authoritative Source in Google's eyes

will make Google trust your site a bit more I do the same with this one extreme dreamzack.com sorry again a bunch of

Articles and all all them they have a link to uh retailmenotes right so that's how they're acquiring backlinks

interesting strategy because in my opinion it's quite hard to acquire backlinks to a this type of directory

site I mean you could ask the restaurant but then again unsure if the restaurant would have or would want or I guess

would have any interest in doing that so A good if they found to do it is just to pay Hefty amounts to get them on these

high high value businesses sites and they get links this way also they have the blog for example.com blog and this

is where also they get a bunch of traffic for example this other blog this is a link that I found here on on this

little Tool uh it's a Blog talking about whatever it is and then the link to uh one thing we've been faced to see in

those Trend sales is growing emphasis on things like handoff toys whatever and this links to the RetailMeNot blog right

Hot Holiday toys you should buy now right to this article so again this is the old quote-unquote old way to do SEO

you just have a gold good old blog solid blog with solid content and if you build quality content again I know this is

what everyone says build quality content and you'll rank on Google but it's truth right if you build quality content

people will eventually link out to you let's just like this one again I'm sure if this link is played for or not it

comes from the org domain looks trustworthy you never know though but the way they're equating backlinks is

through their blog as well right there because this is not on a sub domain right on the forward slash blog it's not

blog dot retailmenot.com because he saw the actual domain right it does carry the juice the link juice

over to the main page right here right so it's important something that we do for example that we do on Veterans we

have our blog on the oh sorry four slash blog right because we want to make sure that the juice goes to the main domain

because if you have it as a domain and this it's breaking because my internet's a bit weird uh because if you have it on

a subdomain it's essentially a different site right so the link juice quote unquote will not flow through and I'm

talking about link juice I'll link a video in the description about um link building solely I want this video to

become just about link building yeah just know know that that's essentially it that's what we're doing uh quite

interesting that you can have a site with 20 million million uh users visitors every single month in traffic

that essentially just a simple quote-unquote simple not easy business run which is the directory site

for coupon codes of course they're all always always have the optimization for the technical SEO right meta titles

promo code business name promo codes cashback then here they sprinkle in some of the keywords brand name

um store name coupon codes promo codes all that so they sprinkle in the the keywords that their users are searching

for right so they match the user's search intent pretty cool also the meta image when you share the link for this

online it just gives you the logo for the business that they're sharing and of course they have their site map and

robot cxt which is our part of the proper technical SE optimization on their site too that's it for this one

again I'll leave a link in the description for this tool also if you want to create a a retail on retail

sorry a website a directory website similar to this one right not of course not the exact same functionalities but a

website where you can essentially be a part of this new trend that's popping up of course this will be all aside but

this new trend it's popping off there is a the online directory listing Marketplace type of sites you I'll leave

a link for this in the description we have already some people that pre-ordered and uh this again a lifetime

100 refundable fee but uh yeah if you don't grab it build a directory build a site like similar to this one and

capitalize on the trend of aggregating curated things like restaurants even people right you can create a directory

for uh vetted seos for example or I don't know a directory for um products AI tools whatever it is uh

this is pretty cool for that and um if you ever need SEO for that as well of course I do own vet as you might know

that is a platform that you can use to hire pretty valid SEO experts whether that's via VIA these uh productized

services like link building Wikipedia page creation content briefs all that or if you're in a more tailored solution to

it you can of course go here to manage SEO book a call with me and we'll um get you on a proper Taylor strategy

we have a bunch of results to show for so that's always good and again final thing if you don't want to commit to a

Taylor strategy we do have these little packages which you can start out with which are great proper actually quality

link building builds built to your site content as well and yeah that's about it thank you so much for watching and I'll

catch you on the next one cheers